Eskimi metrics and dimensions

  • Updated on Mar 5, 2026
  • Published on Sep 2, 2025
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Supermetrics brings all your Eskimi data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

Early Access29 metrics40 dimensions

ADVERTISER

advertiser_id
Field label Advertiser ID
Description Unique identifier of the advertiser that owns the campaign
Field type dimension
Data type string.text.value

CAMPAIGN

campaign_id
Field label Campaign ID
Description Unique identifier of the campaign
Field type dimension
Data type string.text.value
campaign_name
Field label Campaign name
Description Name assigned to the campaign
Field type dimension
Data type string.text.value
campaign_type
Field label Campaign type
Description The type of the advertising campaign (1 = Banner, 2 = Native, 3 = Video, 4 = Native Video, 5 = Engagement, 6 = Carousel, 7 = Audio)
Field type dimension
Data type string.text.value
campaign_ad_domain
Field label Campaign ad domain
Description The domain associated with the campaign's ads
Field type dimension
Data type string.text.url
campaign_click_url
Field label Campaign click URL
Description The destination URL users are sent to when clicking an ad
Field type dimension
Data type string.text.url
daily_campaign_budget
Field label Daily campaign budget
Description The maximum amount allocated to spend per day for the campaign
Field type dimension
Data type string.text.value
total_campaign_budget
Field label Total campaign budget
Description The total allocated budget for the campaign over its lifetime
Field type dimension
Data type string.text.value
campaign_bid
Field label Campaign bid
Description The bid amount for the campaign
Field type dimension
Data type string.text.value
campaign_creation_date
Field label Campaign creation date
Description The date when the campaign was created
Field type dimension
Data type string.time.date
campaign_creation_datetime
Field label Campaign creation datetime
Description The date and time when the campaign was created
Field type dimension
Data type string.time.datetime
campaign_start_date
Field label Campaign start date
Description The start date from which the campaign becomes active
Field type dimension
Data type string.time.date
campaign_end_date
Field label Campaign end date
Description The end date after which the campaign is no longer active
Field type dimension
Data type string.time.date

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

PERFORMANCE

spend
Field label Spend
Description The total amount spent on the campaign
Field type metric
Data type float.currency.value
impressions
Field label Impressions
Description The total number of times an ad has been shown
Field type metric
Data type int.number.value
clicks
Field label Clicks
Description The total number of clicks generated by the campaign's ads
Field type metric
Data type int.number.value
reach
Field label Reach
Description The number of unique users who have seen the campaign's ads
Field type metric
Data type int.number.value
viewable_impressions
Field label Viewable impressions
Description The total number of times an ad was viewed
Field type metric
Data type int.number.value
conversions
Field label Conversions
Description The total number of conversion events attributed to the campaign
Field type metric
Data type int.number.value
engaged_sessions
Field label Engaged sessions
Description Number of engaged sessions initiated from the campaign's ads
Field type metric
Data type int.number.value
bids
Field label Bids
Description The total number of bid requests made in the campaign
Field type metric
Data type int.number.value
viewability
Field label Viewability
Description The percentage of ads that were considered viewable
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
ctr
Field label CTR
Description Click-through rate. (Clicks / Impressions)
Field type metric
Data type float.number.ratio
cpm
Field label CPM
Description Cost per mille. ((Spend / Impressions) * 1000)
Field type metric
Data type float.currency.value
cpc
Field label CPC
Description Cost per click. (Spend / Clicks)
Field type metric
Data type float.currency.value
conversion_rate
Field label Conversion rate
Description Conversion rate. (Conversions / Clicks)
Field type metric
Data type float.number.ratio

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
atom
Field label Datetime
Field type dimension
Data type string.time.datetime

VIDEO

start
Field label Start
Description Number of video starts
Field type metric
Data type int.number.value
first_quartile
Field label First quartile
Description Number of views of the first 25% of the ad
Field type metric
Data type int.number.value
midpoint
Field label Midpoint
Description Number of views of the second 25% of the ad
Field type metric
Data type int.number.value
third_quartile
Field label Third quartile
Description Number of views of the third 25% of the ad
Field type metric
Data type int.number.value
complete
Field label Complete
Description Number of completed views
Field type metric
Data type int.number.value
view
Field label Video view
Description A view is typically counted when a viewer watches an ad for a certain amount of time, typically a few seconds. The exact time required to count as a view can vary by platform and advertiser
Field type metric
Data type int.number.value
mute
Field label Mute
Description Number of video mutes
Field type metric
Data type int.number.value
unmute
Field label Unmute
Description Number of video unmutes
Field type metric
Data type int.number.value
pause
Field label Pause
Description Number of video pauses
Field type metric
Data type int.number.value
resume
Field label Resume
Description Number of video resumes
Field type metric
Data type int.number.value
skip
Field label Skip
Description Number of video skips
Field type metric
Data type int.number.value
vcr
Field label VCR
Description Video Completion Rate. VCR is a metric that measures the percentage of video ad views that the viewer completes. It is calculated by dividing the number of completed views by the number of video starts
Field type metric
Data type float.number.value
vtr
Field label VTR
Description View-Through-Rate. VTR is a metric that measures the percentage of impressions that result in view of a video ad. It is calculated by dividing the number of views by the number of impressions
Field type metric
Data type float.number.value
cvtr
Field label cVTR
Description Complete View-Through-Rate. It is calculated by dividing the number of complete views by impressions
Field type metric
Data type float.number.value
cpv
Field label CPV
Description Cost Per View. It is calculated by dividing the spend by the number of views
Field type metric
Data type float.currency.value
cpcv
Field label CPCV
Description Cost per completed view. CPCV is a metric that measures the cost of each completed view of a video ad. It is calculated by dividing the total cost of the campaign by the number of completed views
Field type metric
Data type float.currency.value

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