Updates on the Amazon DSP data source, including new metrics, dimensions, and other features.
June 2025
2025-06-26
Due to migration to the new API version, the following fields have been deprecated:
Line item budget
Line item external ID
Order budget
Order external ID
Accept
Accept click-through conversions
Accept view-through conversions
Accept conversion rate
Accept cost per acquisition
Banner interaction
Banner interaction click-through conversions
Banner interaction view-through conversions
Banner interaction conversion rate
Banner interaction cost per acquisition
Brand store engagement 1
Brand store engagement 1 click-through conversions
Brand store engagement 1 view-through conversions
Brand store engagement 1 conversion rate
Brand store engagement 1 cost per acquisition
Brand store engagement 2
Brand store engagement 2 click-through conversions
Brand store engagement 2 view-through conversions
Brand store engagement 2 conversion rate
Brand store engagement 2 cost per acquisition
Brand store engagement 3
Brand store engagement 3 click-through conversions
Brand store engagement 3 view-through conversions
Brand store engagement 3 conversion rate
Brand store engagement 3 cost per acquisition
Brand store engagement 4
Brand store engagement 4 click-through conversions
Brand store engagement 4 view-through conversions
Brand store engagement 4 conversion rate
Brand store engagement 4 cost per acquisition
Brand store engagement 5
Brand store engagement 5 click-through conversions
Brand store engagement 5 view-through conversions
Brand store engagement 5 conversion rate
Brand store engagement 5 cost per acquisition
Brand store engagement 6
Brand store engagement 6 click-through conversions
Brand store engagement 6 view-through conversions
Brand store engagement 6 conversion rate
Brand store engagement 6 cost per acquisition
Brand store engagement 7
Brand store engagement 7 click-through conversions
Brand store engagement 7 view-through conversions
Brand store engagement 7 conversion rate
Brand store engagement 7 cost per acquisition
Click on redirect
Click on redirect click-through conversions
Click on redirect view-through conversions
Click on redirect conversion rate
Click on redirect cost per acquisition
Decline
Decline click-through conversions
Decline view-through conversions
Decline conversion rate
Decline cost per acquisition
Drop down selection
Drop down selection click-through conversions
Drop down selection view-through conversions
Drop down selection conversion rate
Drop down selection cost per acquisition
Email interaction
Email interaction click-through conversions
Email interaction view-through conversions
Email interaction conversion rate
Email interaction cost per acquisition
Email load
Email load click-through conversions
Email load view-through conversions
Email load conversion rate
Email load cost per acquisition
Game interaction
Game interaction click-through conversions
Game interaction view-through conversions
Game interaction conversion rate
Game interaction cost per acquisition
Game load
Game load click-through conversions
Game load view-through conversions
Game load conversion rate
Game load cost per acquisition
Homepage visit
Homepage visit click-through conversions
Homepage visit view-through conversions
Homepage visit conversion rate
Homepage visit cost per acquisition
Marketing landing page
Marketing landing page click-through conversions
Marketing landing page view-through conversions
Marketing landing page conversion rate
Marketing landing page cost per acquisition
Mashup add to cart
Mashup add to cart click-through conversions
Mashup add to cart view-through conversions
Mashup add to cart conversion rate
Mashup add to cart cost per acquisition
Mashup add to wishlist
Mashup add to wishlist click-through conversions
Mashup add to wishlist view-through conversions
Mashup add to wishlist conversion rate
Mashup add to wishlist cost per acquisition
Mashup backup image
Mashup backup image click-through conversions
Mashup backup image view-through conversions
Mashup backup image conversion rate
Mashup backup image cost per acquisition
Mashup click to page
Mashup click to page click-through conversions
Mashup click to page view-through conversions
Mashup click to page conversion rate
Mashup click to page cost per acquisition
Mashup clip coupon click
Mashup clip coupon click click-through conversions
Mashup clip coupon click view-through conversions
Mashup clip coupon click conversion rate
Mashup clip coupon click cost per acquisition
Mashup shop now click
Mashup shop now click click-through conversions
Mashup shop now click view-through conversions
Mashup shop now click conversion rate
Mashup shop now click cost per acquisition
Mashup subscribe and save
Mashup subscribe and save click-through conversions
Mashup subscribe and save view-through conversions
Mashup subscribe and save conversion rate
Mashup subscribe and save cost per acquisition
Message sent
Message sent click-through conversions
Message sent view-through conversions
Message sent conversion rate
Message sent cost per acquisition
Product purchased click-through conversions
Product purchased view-through conversions
Purchase button
Purchase button click-through conversions
Purchase button view-through conversions
Purchase button conversion rate
Purchase button cost per acquisition
Referral
Referral click-through conversions
Referral view-through conversions
Referral conversion rate
Referral cost per acquisition
Registration confirm page
Registration confirm page click-through conversions
Registration confirm page view-through conversions
Registration confirm page conversion rate
Registration confirm page cost per acquisition
Registration form
Registration form click-through conversions
Registration form view-through conversions
Registration form conversion rate
Registration form cost per acquisition
Sign up page
Sign up page click-through conversions
Sign up page view-through conversions
Sign up page conversion rate
Sign up page cost per acquisition
Store locator page
Store locator page click-through conversions
Store locator page view-through conversions
Store locator page conversion rate
Store locator page cost per acquisition
Submit button
Submit button click-through conversions
Submit button view-through conversions
Submit button conversion rate
Submit button cost per acquisition
Subscription button
Subscription button click-through conversions
Subscription button view-through conversions
Subscription button conversion rate
Subscription button cost per acquisition
Success page
Success page click-through conversions
Success page view-through conversions
Success page conversion rate
Success page cost per acquisition
Survey finish
Survey finish click-through conversions
Survey finish view-through conversions
Survey finish conversion rate
Survey finish cost per acquisition
Survey start
Survey start click-through conversions
Survey start view-through conversions
Survey start conversion rate
Survey start cost per acquisition
Thank you page
Thank you page click-through conversions
Thank you page view-through conversions
Thank you page conversion rate
Thank you page cost per acquisition
Total new-to-brand purchases
Total new-to-brand purchases clicks
Total new-to-brand purchases views
Total new-to-brand purchase rate
Total new-to-brand eCPP
Total pixel click-through conversions
Total pixel view-through conversions
Video completed
Video completed click-through conversions
Video completed view-through conversions
Video completed conversion rate
Video completed cost per acquisition
Video started
Video started click-through conversions
Video started view-through conversions
Video started conversion rate
Video started cost per acquisition
Widget interaction
Widget interaction click-through conversions
Widget interaction view-through conversions
Widget interaction conversion rate
Widget interaction cost per acquisition
Widget load
Widget load click-through conversions
Widget load view-through conversions
Widget load conversion rate
Widget load cost per acquisition
Off Amazon purchases (14d)
Brand halo ATC
Brand halo ATC clicks
Brand halo ATC views
Brand halo ATL
Brand halo ATL clicks
Brand halo ATL views
Brand halo DPV
Brand halo DPV clicks
Brand halo DPV views
Brand halo new subscribe and save
Brand halo new-to-brand purchases
Brand halo purchases
Brand halo total product sales
Brand halo total product units sold
February 2025
New query types added:
Audience: Summary performance report based on audience.
Product: Detailed performance report based on campaign products