Amazon DSP metrics and dimensions

1190 metrics142 dimensions

Search fields

ACCOUNT

campaign__account

Field label	Account name
Description	The name of the account
Field type	dimension
Data type	string.text.value

campaign__account_id

Field label	Account ID
Description	The ID of the account
Field type	dimension
Data type	string.text.value

campaign__entity_id

Field label	Entity ID
Description	The unique identifier for the entity
Field type	dimension
Data type	string.text.value

campaign__advertiser_id

Field label	Advertiser ID
Description	The unique identifier for the advertiser
Field type	dimension
Data type	string.text.value

campaign__advertiser_name

Field label	Advertiser name
Description	The customer that has an advertising relationship with Amazon
Field type	dimension
Data type	string.text.value

inventory__account

Field label	Account name
Description	The name of the account
Field type	dimension
Data type	string.text.value

inventory__account_id

Field label	Account ID
Description	The ID of the account
Field type	dimension
Data type	string.text.value

inventory__entity_id

Field label	Entity ID
Description	The unique identifier for the entity
Field type	dimension
Data type	string.text.value

inventory__advertiser_id

Field label	Advertiser ID
Description	The unique identifier for the advertiser
Field type	dimension
Data type	string.text.value

inventory__advertiser_name

Field label	Advertiser name
Description	The customer that has an advertising relationship with Amazon
Field type	dimension
Data type	string.text.value

audience__account

Field label	Account name
Description	The name of the account
Field type	dimension
Data type	string.text.value

audience__account_id

Field label	Account ID
Description	The ID of the account
Field type	dimension
Data type	string.text.value

audience__entity_id

Field label	Entity ID
Description	The unique identifier for the entity
Field type	dimension
Data type	string.text.value

audience__advertiser_id

Field label	Advertiser ID
Description	The unique identifier for the advertiser
Field type	dimension
Data type	string.text.value

audience__advertiser_name

Field label	Advertiser name
Description	The customer that has an advertising relationship with Amazon
Field type	dimension
Data type	string.text.value

product__account

Field label	Account name
Description	The name of the account
Field type	dimension
Data type	string.text.value

product__account_id

Field label	Account ID
Description	The ID of the account
Field type	dimension
Data type	string.text.value

product__entity_id

Field label	Entity ID
Description	The unique identifier for the entity
Field type	dimension
Data type	string.text.value

product__advertiser_id

Field label	Advertiser ID
Description	The unique identifier for the advertiser
Field type	dimension
Data type	string.text.value

product__advertiser_name

Field label	Advertiser name
Description	The customer that has an advertising relationship with Amazon
Field type	dimension
Data type	string.text.value

AMAZON VIDEO CONVERSIONS

campaign__add_to_watchlist_14d

Field label	Add to watchlist
Description	The number of times Add to Watchlist was clicked on a featured product
Field type	metric
Data type	int.number.value

campaign__add_to_watchlist_views_14d

Field label	Add to watchlist views
Description	The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions)
Field type	metric
Data type	int.number.value

campaign__add_to_watchlist_clicks_14d

Field label	Add to watchlist clicks
Description	The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions)
Field type	metric
Data type	int.number.value

campaign__add_to_watchlist_cvr_14d

Field label	Add to watchlist rate
Description	The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__add_to_watch_list_cpa_14d

Field label	Effective cost per Add to Watchlist
Description	The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW)
Field type	metric
Data type	float.currency.value

campaign__downloaded_video_plays_14d

Field label	Downloaded video plays
Description	The number of times a video was downloaded then played for the featured product
Field type	metric
Data type	int.number.value

campaign__downloaded_video_plays_views_14_d

Field label	Downloaded video play view-through conversions
Description	The number of downloaded video plays attributed to ad impressions. (DVP views)
Field type	metric
Data type	int.number.value

campaign__downloaded_video_plays_clicks_14d

Field label	Downloaded video play click-through conversions
Description	The number of downloaded video plays attributed to ad click-throughs. (DVP clicks)
Field type	metric
Data type	int.number.value

campaign__downloaded_video_play_rate_14d

Field label	Downloaded video play rate
Description	The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__ecpdvp14d

Field label	Effective cost per downloaded video play
Description	The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays)
Field type	metric
Data type	float.currency.value

campaign__video_streams_14d

Field label	Video streams
Description	The number of times a video was streamed (played without downloading)
Field type	metric
Data type	int.number.value

campaign__video_streams_views_14d

Field label	Video streams view-through conversions
Description	The number of video streams attributed to ad impressions
Field type	metric
Data type	int.number.value

campaign__video_streams_clicks_14d

Field label	Video streams click-through conversions
Description	The number of video streams attributed to ad click-throughs
Field type	metric
Data type	int.number.value

campaign__video_streams_rate_14d

Field label	Video streams rate
Description	The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__ecpvs14d

Field label	Effective cost per video stream
Description	The average cost to acquire a video stream. (eCPVS = Total cost / Video streams)
Field type	metric
Data type	float.currency.value

campaign__play_trailers_14d

Field label	Play trailers
Description	The number of times a video trailer was played for the featured product
Field type	metric
Data type	int.number.value

campaign__play_trailers_views_14d

Field label	Play trailers view-through conversions
Description	The number of video trailer players attributed to ad impressions
Field type	metric
Data type	int.number.value

campaign__player_trailers_clicks_14d

Field label	Play trailers click-through conversions
Description	The number of video trailer plays attributed to ad click-throughs
Field type	metric
Data type	int.number.value

campaign__play_trailer_rate_14d

Field label	Play trailer rate
Description	The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__ecppt14d

Field label	Effective cost per Play trailer
Description	The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers)
Field type	metric
Data type	float.currency.value

campaign__rentals_14d

Field label	Rentals
Description	The number of times a video was rented for the featured product
Field type	metric
Data type	int.number.value

campaign__rentals_views_14d

Field label	Rentals view-through conversions
Description	The number of video rentals attributed to ad impressions
Field type	metric
Data type	int.number.value

campaign__rentals_clicks_14d

Field label	Rentals click-through conversions
Description	The number of video rentals attributed to ad click-throughs
Field type	metric
Data type	int.number.value

campaign__rental_rate_14d

Field label	Rental rate
Description	The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__ecpr14d

Field label	Effective cost per rental
Description	The average cost to acquire a rental (eCPR = Total cost / Rentals)
Field type	metric
Data type	float.currency.value

campaign__video_downloads_14d

Field label	Video downloads
Description	The number of times a video was downloaded for the featured product
Field type	metric
Data type	int.number.value

campaign__video_downloads_views_14d

Field label	Video downloads view-through conversions
Description	The number of video downloads attributed to ad impressions
Field type	metric
Data type	int.number.value

campaign__video_downloads_clicks_14d

Field label	Video downloads click-through conversions
Description	The number of video downloads attributed to ad click-throughs
Field type	metric
Data type	int.number.value

campaign__video_download_rate_14d

Field label	Video download rate
Description	The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__ecpvd14d

Field label	Effective cost per video download
Description	The average cost to acquire a video download (eCPVD = Total cost / Video downloads)
Field type	metric
Data type	float.currency.value

inventory__add_to_watchlist_14d

Field label	Add to watchlist
Description	The number of times Add to Watchlist was clicked on a featured product
Field type	metric
Data type	int.number.value

inventory__add_to_watchlist_views_14d

Field label	Add to watchlist views
Description	The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions)
Field type	metric
Data type	int.number.value

inventory__add_to_watchlist_clicks_14d

Field label	Add to watchlist clicks
Description	The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions)
Field type	metric
Data type	int.number.value

inventory__add_to_watchlist_cvr_14d

Field label	Add to watchlist rate
Description	The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__add_to_watch_list_cpa_14d

Field label	Effective cost per Add to Watchlist
Description	The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW)
Field type	metric
Data type	float.currency.value

inventory__downloaded_video_plays_14d

Field label	Downloaded video plays
Description	The number of times a video was downloaded then played for the featured product
Field type	metric
Data type	int.number.value

inventory__downloaded_video_plays_views_14_d

Field label	Downloaded video play view-through conversions
Description	The number of downloaded video plays attributed to ad impressions. (DVP views)
Field type	metric
Data type	int.number.value

inventory__downloaded_video_plays_clicks_14d

Field label	Downloaded video play click-through conversions
Description	The number of downloaded video plays attributed to ad click-throughs. (DVP clicks)
Field type	metric
Data type	int.number.value

inventory__downloaded_video_play_rate_14d

Field label	Downloaded video play rate
Description	The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__ecpdvp14d

Field label	Effective cost per downloaded video play
Description	The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays)
Field type	metric
Data type	float.currency.value

inventory__video_streams_14d

Field label	Video streams
Description	The number of times a video was streamed (played without downloading)
Field type	metric
Data type	int.number.value

inventory__video_streams_views_14d

Field label	Video streams view-through conversions
Description	The number of video streams attributed to ad impressions
Field type	metric
Data type	int.number.value

inventory__video_streams_clicks_14d

Field label	Video streams click-through conversions
Description	The number of video streams attributed to ad click-throughs
Field type	metric
Data type	int.number.value

inventory__video_streams_rate_14d

Field label	Video streams rate
Description	The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__ecpvs14d

Field label	Effective cost per video stream
Description	The average cost to acquire a video stream. (eCPVS = Total cost / Video streams)
Field type	metric
Data type	float.currency.value

inventory__play_trailers_14d

Field label	Play trailers
Description	The number of times a video trailer was played for the featured product
Field type	metric
Data type	int.number.value

inventory__play_trailers_views_14d

Field label	Play trailers view-through conversions
Description	The number of video trailer players attributed to ad impressions
Field type	metric
Data type	int.number.value

inventory__player_trailers_clicks_14d

Field label	Play trailers click-through conversions
Description	The number of video trailer plays attributed to ad click-throughs
Field type	metric
Data type	int.number.value

inventory__play_trailer_rate_14d

Field label	Play trailer rate
Description	The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__ecppt14d

Field label	Effective cost per Play trailer
Description	The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers)
Field type	metric
Data type	float.currency.value

inventory__rentals_14d

Field label	Rentals
Description	The number of times a video was rented for the featured product
Field type	metric
Data type	int.number.value

inventory__rentals_views_14d

Field label	Rentals view-through conversions
Description	The number of video rentals attributed to ad impressions
Field type	metric
Data type	int.number.value

inventory__rentals_clicks_14d

Field label	Rentals click-through conversions
Description	The number of video rentals attributed to ad click-throughs
Field type	metric
Data type	int.number.value

inventory__rental_rate_14d

Field label	Rental rate
Description	The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__ecpr14d

Field label	Effective cost per rental
Description	The average cost to acquire a rental (eCPR = Total cost / Rentals)
Field type	metric
Data type	float.currency.value

inventory__video_downloads_14d

Field label	Video downloads
Description	The number of times a video was downloaded for the featured product
Field type	metric
Data type	int.number.value

inventory__video_downloads_views_14d

Field label	Video downloads view-through conversions
Description	The number of video downloads attributed to ad impressions
Field type	metric
Data type	int.number.value

inventory__video_downloads_clicks_14d

Field label	Video downloads click-through conversions
Description	The number of video downloads attributed to ad click-throughs
Field type	metric
Data type	int.number.value

inventory__video_download_rate_14d

Field label	Video download rate
Description	The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__ecpvd14d

Field label	Effective cost per video download
Description	The average cost to acquire a video download (eCPVD = Total cost / Video downloads)
Field type	metric
Data type	float.currency.value

audience__add_to_watchlist_14d

Field label	Add to watchlist
Description	The number of times Add to Watchlist was clicked on a featured product
Field type	metric
Data type	int.number.value

audience__add_to_watchlist_views_14d

Field label	Add to watchlist views
Description	The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions)
Field type	metric
Data type	int.number.value

audience__add_to_watchlist_clicks_14d

Field label	Add to watchlist clicks
Description	The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions)
Field type	metric
Data type	int.number.value

audience__add_to_watchlist_cvr_14d

Field label	Add to watchlist rate
Description	The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions)
Field type	metric
Data type	float.number.ratio

audience__add_to_watch_list_cpa_14d

Field label	Effective cost per Add to Watchlist
Description	The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW)
Field type	metric
Data type	float.currency.value

audience__downloaded_video_plays_14d

Field label	Downloaded video plays
Description	The number of times a video was downloaded then played for the featured product
Field type	metric
Data type	int.number.value

audience__downloaded_video_plays_views_14_d

Field label	Downloaded video play view-through conversions
Description	The number of downloaded video plays attributed to ad impressions. (DVP views)
Field type	metric
Data type	int.number.value

audience__downloaded_video_plays_clicks_14d

Field label	Downloaded video play click-through conversions
Description	The number of downloaded video plays attributed to ad click-throughs. (DVP clicks)
Field type	metric
Data type	int.number.value

audience__downloaded_video_play_rate_14d

Field label	Downloaded video play rate
Description	The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions)
Field type	metric
Data type	float.number.ratio

audience__ecpdvp14d

Field label	Effective cost per downloaded video play
Description	The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays)
Field type	metric
Data type	float.currency.value

audience__video_streams_14d

Field label	Video streams
Description	The number of times a video was streamed (played without downloading)
Field type	metric
Data type	int.number.value

audience__video_streams_views_14d

Field label	Video streams view-through conversions
Description	The number of video streams attributed to ad impressions
Field type	metric
Data type	int.number.value

audience__video_streams_clicks_14d

Field label	Video streams click-through conversions
Description	The number of video streams attributed to ad click-throughs
Field type	metric
Data type	int.number.value

audience__video_streams_rate_14d

Field label	Video streams rate
Description	The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions)
Field type	metric
Data type	float.number.ratio

audience__ecpvs14d

Field label	Effective cost per video stream
Description	The average cost to acquire a video stream. (eCPVS = Total cost / Video streams)
Field type	metric
Data type	float.currency.value

audience__play_trailers_14d

Field label	Play trailers
Description	The number of times a video trailer was played for the featured product
Field type	metric
Data type	int.number.value

audience__play_trailers_views_14d

Field label	Play trailers view-through conversions
Description	The number of video trailer players attributed to ad impressions
Field type	metric
Data type	int.number.value

audience__player_trailers_clicks_14d

Field label	Play trailers click-through conversions
Description	The number of video trailer plays attributed to ad click-throughs
Field type	metric
Data type	int.number.value

audience__play_trailer_rate_14d

Field label	Play trailer rate
Description	The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions)
Field type	metric
Data type	float.number.ratio

audience__ecppt14d

Field label	Effective cost per Play trailer
Description	The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers)
Field type	metric
Data type	float.currency.value

audience__rentals_14d

Field label	Rentals
Description	The number of times a video was rented for the featured product
Field type	metric
Data type	int.number.value

audience__rentals_views_14d

Field label	Rentals view-through conversions
Description	The number of video rentals attributed to ad impressions
Field type	metric
Data type	int.number.value

audience__rentals_clicks_14d

Field label	Rentals click-through conversions
Description	The number of video rentals attributed to ad click-throughs
Field type	metric
Data type	int.number.value

audience__rental_rate_14d

Field label	Rental rate
Description	The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions)
Field type	metric
Data type	float.number.ratio

audience__ecpr14d

Field label	Effective cost per rental
Description	The average cost to acquire a rental (eCPR = Total cost / Rentals)
Field type	metric
Data type	float.currency.value

audience__video_downloads_14d

Field label	Video downloads
Description	The number of times a video was downloaded for the featured product
Field type	metric
Data type	int.number.value

audience__video_downloads_views_14d

Field label	Video downloads view-through conversions
Description	The number of video downloads attributed to ad impressions
Field type	metric
Data type	int.number.value

audience__video_downloads_clicks_14d

Field label	Video downloads click-through conversions
Description	The number of video downloads attributed to ad click-throughs
Field type	metric
Data type	int.number.value

audience__video_download_rate_14d

Field label	Video download rate
Description	The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions)
Field type	metric
Data type	float.number.ratio

audience__ecpvd14d

Field label	Effective cost per video download
Description	The average cost to acquire a video download (eCPVD = Total cost / Video downloads)
Field type	metric
Data type	float.currency.value

APP CONVERSIONS

campaign__mobile_app_first_starts_14d

Field label	Mobile app first starts
Description	The number of times an app for the featured product was first started
Field type	metric
Data type	int.number.value

campaign__mobile_app_first_start_views_14d

Field label	Mobile app first start view-through conversions
Description	The number of Mobile app first start conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

campaign__mobile_app_first_start_clicks_14d

Field label	Mobile app first start click-through conversions
Description	The number of Mobile app first start conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

campaign__mobile_app_first_start_cvr_14d

Field label	Mobile app first start conversion rate
Description	The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__mobile_app_first_starts_cpa_14d

Field label	Mobile app first start cost per acquisition
Description	The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts)
Field type	metric
Data type	float.currency.value

inventory__mobile_app_first_starts_14d

Field label	Mobile app first starts
Description	The number of times an app for the featured product was first started
Field type	metric
Data type	int.number.value

inventory__mobile_app_first_start_views_14d

Field label	Mobile app first start view-through conversions
Description	The number of Mobile app first start conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

inventory__mobile_app_first_start_clicks_14d

Field label	Mobile app first start click-through conversions
Description	The number of Mobile app first start conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

inventory__mobile_app_first_start_cvr_14d

Field label	Mobile app first start conversion rate
Description	The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__mobile_app_first_starts_cpa_14d

Field label	Mobile app first start cost per acquisition
Description	The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts)
Field type	metric
Data type	float.currency.value

audience__mobile_app_first_starts_14d

Field label	Mobile app first starts
Description	The number of times an app for the featured product was first started
Field type	metric
Data type	int.number.value

audience__mobile_app_first_start_views_14d

Field label	Mobile app first start view-through conversions
Description	The number of Mobile app first start conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

audience__mobile_app_first_start_clicks_14d

Field label	Mobile app first start click-through conversions
Description	The number of Mobile app first start conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

audience__mobile_app_first_start_cvr_14d

Field label	Mobile app first start conversion rate
Description	The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions)
Field type	metric
Data type	float.number.ratio

audience__mobile_app_first_starts_cpa_14d

Field label	Mobile app first start cost per acquisition
Description	The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts)
Field type	metric
Data type	float.currency.value

COSTS

campaign__supply_cost

Field label	Supply cost
Description	The total amount of money spent on media supply
Field type	metric
Data type	float.currency.value

campaign__supply_cost_usd

Field label	Supply cost (USD)
Description	The total amount of money spent on media supply in USD
Field type	metric
Data type	float.currency.value
Services	Currency conversion

campaign__supply_cost_eur

Field label	Supply cost (EUR)
Description	The total amount of money spent on media supply in EUR
Field type	metric
Data type	float.currency.value
Services	Currency conversion

campaign__supply_cost_gbp

Field label	Supply cost (GBP)
Description	The total amount of money spent on media supply in GBP
Field type	metric
Data type	float.currency.value
Services	Currency conversion

campaign__amazon_platform_fee

Field label	Amazon DSP console fee
Description	The technology fee applied to the media supply costs
Field type	metric
Data type	float.currency.value

campaign__amazon_audience_fee

Field label	Amazon DSP audience fee
Description	CPM charge applied to impressions that leverage Amazon's behavioral targeting
Field type	metric
Data type	float.currency.value

campaign__agency_fee

Field label	Agency fee
Description	A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy
Field type	metric
Data type	float.currency.value

campaign__total_cost

Field label	Total cost
Description	The total amount of money spent on running the campaign not including 3P fees paid by the agency
Field type	metric
Data type	float.currency.value

campaign__total_cost_usd

Field label	Total cost (USD)
Description	The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD
Field type	metric
Data type	float.currency.value
Services	Currency conversion

campaign__total_cost_eur

Field label	Total cost (EUR)
Description	The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR
Field type	metric
Data type	float.currency.value
Services	Currency conversion

campaign__total_cost_gbp

Field label	Total cost (GBP)
Description	The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP
Field type	metric
Data type	float.currency.value
Services	Currency conversion

campaign__total_fee

Field label	Total fee
Description	Total fee
Field type	metric
Data type	float.currency.value

campaign__fees_3p

Field label	Third party (3P) fees
Description	The total CPM charges applied for using 3P data providers
Field type	metric
Data type	float.currency.value

campaign__cpm1_3p_fee

Field label	3P fee CPM 1
Description	A third party fee applied
Field type	metric
Data type	float.currency.value

campaign__cpm2_3p_fee

Field label	3P fee CPM 2
Description	A third party fee applied
Field type	metric
Data type	float.currency.value

campaign__cpm3_3p_fee

Field label	3P fee CPM 3
Description	A third party fee applied
Field type	metric
Data type	float.currency.value

campaign__automotive_3p_fee

Field label	3P fee Automotive
Description	A third party fee applied to automotive data
Field type	metric
Data type	float.currency.value

campaign__integral_ad_science_3p_fee

Field label	3P fee Integral Ad Science
Description	The third party fee applied for using Integral Ad Science
Field type	metric
Data type	float.currency.value

campaign__double_verify_3p_fee

Field label	3P fee DoubleVerify
Description	The third party fee applied for using DoubleVerify
Field type	metric
Data type	float.currency.value

campaign__doubleclick_campaign_manager_3p_fee

Field label	3P fee DoubleClick Campaign Manager
Description	The third party fee applied for using DoubleClick Campaign Manager
Field type	metric
Data type	float.currency.value

campaign__com_score_3p_fee

Field label	3P fee ComScore
Description	The third party fee applied for using ComScore
Field type	metric
Data type	float.currency.value

campaign__cpm1_absorbed_3p_fee

Field label	3P fee CPM 1 (absorbed)
Description	CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

campaign__cpm2_absorbed_3p_fee

Field label	3P fee CPM 2 (absorbed)
Description	CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

campaign__cpm3_absorbed_3p_fee

Field label	3P fee CPM 3 (absorbed)
Description	CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

campaign__automotive_absorbed_3p_fee

Field label	3P fee Automotive (absorbed)
Description	CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

campaign__integral_ad_science_absorbed_3p_fee

Field label	3P fee Integral Ad Science (absorbed)
Description	CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

campaign__double_verify_absorbed_3p_fee

Field label	3P fee DoubleVerify (absorbed)
Description	CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

campaign__doubleclick_campaign_manager_absorbed_3p_fee

Field label	3P fee Doubleclick Campaign Manager (absorbed)
Description	CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

campaign__com_score_absorbed_3p_fee

Field label	3P fee ComScore (absorbed)
Description	CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

inventory__supply_cost

Field label	Supply cost
Description	The total amount of money spent on media supply
Field type	metric
Data type	float.currency.value

inventory__supply_cost_usd

Field label	Supply cost (USD)
Description	The total amount of money spent on media supply in USD
Field type	metric
Data type	float.currency.value
Services	Currency conversion

inventory__supply_cost_eur

Field label	Supply cost (EUR)
Description	The total amount of money spent on media supply in EUR
Field type	metric
Data type	float.currency.value
Services	Currency conversion

inventory__supply_cost_gbp

Field label	Supply cost (GBP)
Description	The total amount of money spent on media supply in GBP
Field type	metric
Data type	float.currency.value
Services	Currency conversion

inventory__amazon_platform_fee

Field label	Amazon DSP console fee
Description	The technology fee applied to the media supply costs
Field type	metric
Data type	float.currency.value

inventory__amazon_audience_fee

Field label	Amazon DSP audience fee
Description	CPM charge applied to impressions that leverage Amazon's behavioral targeting
Field type	metric
Data type	float.currency.value

inventory__agency_fee

Field label	Agency fee
Description	A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy
Field type	metric
Data type	float.currency.value

inventory__total_cost

Field label	Total cost
Description	The total amount of money spent on running the campaign not including 3P fees paid by the agency
Field type	metric
Data type	float.currency.value

inventory__total_cost_usd

Field label	Total cost (USD)
Description	The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD
Field type	metric
Data type	float.currency.value
Services	Currency conversion

inventory__total_cost_eur

Field label	Total cost (EUR)
Description	The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR
Field type	metric
Data type	float.currency.value
Services	Currency conversion

inventory__total_cost_gbp

Field label	Total cost (GBP)
Description	The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP
Field type	metric
Data type	float.currency.value
Services	Currency conversion

inventory__total_fee

Field label	Total fee
Description	Total fee
Field type	metric
Data type	float.currency.value

inventory__fees_3p

Field label	Third party (3P) fees
Description	The total CPM charges applied for using 3P data providers
Field type	metric
Data type	float.currency.value

inventory__cpm1_3p_fee

Field label	3P fee CPM 1
Description	A third party fee applied
Field type	metric
Data type	float.currency.value

inventory__cpm2_3p_fee

Field label	3P fee CPM 2
Description	A third party fee applied
Field type	metric
Data type	float.currency.value

inventory__cpm3_3p_fee

Field label	3P fee CPM 3
Description	A third party fee applied
Field type	metric
Data type	float.currency.value

inventory__automotive_3p_fee

Field label	3P fee Automotive
Description	A third party fee applied to automotive data
Field type	metric
Data type	float.currency.value

inventory__integral_ad_science_3p_fee

Field label	3P fee Integral Ad Science
Description	The third party fee applied for using Integral Ad Science
Field type	metric
Data type	float.currency.value

inventory__double_verify_3p_fee

Field label	3P fee DoubleVerify
Description	The third party fee applied for using DoubleVerify
Field type	metric
Data type	float.currency.value

inventory__doubleclick_campaign_manager_3p_fee

Field label	3P fee DoubleClick Campaign Manager
Description	The third party fee applied for using DoubleClick Campaign Manager
Field type	metric
Data type	float.currency.value

inventory__com_score_3p_fee

Field label	3P fee ComScore
Description	The third party fee applied for using ComScore
Field type	metric
Data type	float.currency.value

inventory__cpm1_absorbed_3p_fee

Field label	3P fee CPM 1 (absorbed)
Description	CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

inventory__cpm2_absorbed_3p_fee

Field label	3P fee CPM 2 (absorbed)
Description	CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

inventory__cpm3_absorbed_3p_fee

Field label	3P fee CPM 3 (absorbed)
Description	CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

inventory__automotive_absorbed_3p_fee

Field label	3P fee Automotive (absorbed)
Description	CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

inventory__integral_ad_science_absorbed_3p_fee

Field label	3P fee Integral Ad Science (absorbed)
Description	CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

inventory__double_verify_absorbed_3p_fee

Field label	3P fee DoubleVerify (absorbed)
Description	CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

inventory__doubleclick_campaign_manager_absorbed_3p_fee

Field label	3P fee Doubleclick Campaign Manager (absorbed)
Description	CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

inventory__com_score_absorbed_3p_fee

Field label	3P fee ComScore (absorbed)
Description	CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs
Field type	metric
Data type	float.currency.value

audience__supply_cost

Field label	Supply cost
Description	The total amount of money spent on media supply
Field type	metric
Data type	float.currency.value

audience__supply_cost_usd

Field label	Supply cost (USD)
Description	The total amount of money spent on media supply in USD
Field type	metric
Data type	float.currency.value
Services	Currency conversion

audience__supply_cost_eur

Field label	Supply cost (EUR)
Description	The total amount of money spent on media supply in EUR
Field type	metric
Data type	float.currency.value
Services	Currency conversion

audience__supply_cost_gbp

Field label	Supply cost (GBP)
Description	The total amount of money spent on media supply in GBP
Field type	metric
Data type	float.currency.value
Services	Currency conversion

audience__amazon_platform_fee

Field label	Amazon DSP console fee
Description	The technology fee applied to the media supply costs
Field type	metric
Data type	float.currency.value

audience__amazon_audience_fee

Field label	Amazon DSP audience fee
Description	CPM charge applied to impressions that leverage Amazon's behavioral targeting
Field type	metric
Data type	float.currency.value

audience__total_cost

Field label	Total cost
Description	The total amount of money spent on running the campaign not including 3P fees paid by the agency
Field type	metric
Data type	float.currency.value

audience__total_cost_usd

Field label	Total cost (USD)
Description	The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD
Field type	metric
Data type	float.currency.value
Services	Currency conversion

audience__total_cost_eur

Field label	Total cost (EUR)
Description	The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR
Field type	metric
Data type	float.currency.value
Services	Currency conversion

audience__total_cost_gbp

Field label	Total cost (GBP)
Description	The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP
Field type	metric
Data type	float.currency.value
Services	Currency conversion

CREATIVE

campaign__creative_id

Field label	Creative ID
Description	The unique identifier for the creative
Field type	dimension
Data type	string.text.value

campaign__creative_name

Field label	Creative name
Description	The creative asset used to populate an ad slot
Field type	dimension
Data type	string.text.value

campaign__creative_ad_id

Field label	Creative ad ID
Description	Creative ad ID
Field type	dimension
Data type	string.text.value

campaign__creative_size

Field label	Creative size
Description	Creative size
Field type	dimension
Data type	string.text.value

campaign__creative_type

Field label	Creative type
Description	Creative type
Field type	dimension
Data type	string.text.value

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

DEAL

inventory__deal

Field label	Deal
Description	The name of a Deal
Field type	dimension
Data type	string.text.value

inventory__deal_id

Field label	Deal ID
Description	The unique identifier for the deal
Field type	dimension
Data type	string.text.value

DEPRECATED

audience__line_item_external_id

Field label	Line item external ID
Description	Line item external ID.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__order_external_id

Field label	Order external ID
Description	Order external ID.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__order_budget

Field label	Order budget
Description	Order budget.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__line_item_budget

Field label	Line item budget
Description	Line item budget.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_4_views

Field label	Brand store engagement 4 view-through conversions
Description	The number of Brand store engagement 4 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_backup_image

Field label	Mashup backup image
Description	The number of Mashup backup image pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__survey_start_14d

Field label	Survey start
Description	The number of Survey start pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_2_cpa

Field label	Brand store engagement 2 cost per acquisition
Description	The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_3

Field label	Brand store engagement 3
Description	The number of Brand store engagement 3 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_2_clicks

Field label	Brand store engagement 2 click-through conversions
Description	The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_2_cvr

Field label	Brand store engagement 2 conversion rate
Description	The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_2_views

Field label	Brand store engagement 2 view-through conversions
Description	The number of Brand store engagement 2 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_2

Field label	Brand store engagement 2
Description	The number of Brand store engagement 2 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_1_cpa

Field label	Brand store engagement 1 cost per acquisition
Description	The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__thank_you_page_cpa_14d

Field label	Thank you page cost per acquisition
Description	The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_3_views

Field label	Brand store engagement 3 view-through conversions
Description	The number of Brand store engagement 3 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__email_interaction_clicks_14d

Field label	Email interaction click-through conversions
Description	The number of Email interaction pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_3_clicks

Field label	Brand store engagement 3 click-through conversions
Description	The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_doubleclick_campaign_manager

Field label	3P fee DoubleClick Campaign Manager (Deprecated)
Description	The third party fee applied for using DoubleClick Campaign Manager.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__brand_store_engagement_3_cvr

Field label	Brand store engagement 3 conversion rate
Description	The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_3_cpa

Field label	Brand store engagement 3 cost per acquisition
Description	The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_4

Field label	Brand store engagement 4
Description	The number of Brand store engagement 4 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_4_views

Field label	Brand store engagement 4 view-through conversions
Description	The number of Brand store engagement 4 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_add_to_wishlist_views_14d

Field label	Mashup add to wishlist view-through conversions
Description	The number of Mashup add to wishlist pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_4_clicks

Field label	Brand store engagement 4 click-through conversions
Description	The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_7_clicks

Field label	Brand store engagement 7 click-through conversions
Description	The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_4_cvr

Field label	Brand store engagement 4 conversion rate
Description	The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_1

Field label	Brand store engagement 1
Description	The number of Brand store engagement 1 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_4_cpa

Field label	Brand store engagement 4 cost per acquisition
Description	The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__click_on_redirect_cvr_14d

Field label	Click on redirect conversion rate
Description	The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_5

Field label	Brand store engagement 5
Description	The number of Brand store engagement 5 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__widget_interaction_views_14d

Field label	Widget interaction view-through conversions
Description	The number of Widget interaction pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_5_views

Field label	Brand store engagement 5 view-through conversions
Description	The number of Brand store engagement 5 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__marketing_landing_page_cpa_14d

Field label	Marketing landing page cost per acquisition
Description	The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_5_clicks

Field label	Brand store engagement 5 click-through conversions
Description	The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_5_cvr

Field label	Brand store engagement 5 conversion rate
Description	The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_5_cpa

Field label	Brand store engagement 5 cost per acquisition
Description	The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_6

Field label	Brand store engagement 6
Description	The number of Brand store engagement 6 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_6_views

Field label	Brand store engagement 6 view-through conversions
Description	The number of Brand store engagement 6 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_6_clicks

Field label	Brand store engagement 6 click-through conversions
Description	The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_6_cvr

Field label	Brand store engagement 6 conversion rate
Description	The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_6_cpa

Field label	Brand store engagement 6 cost per acquisition
Description	The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_7

Field label	Brand store engagement 7
Description	The number of Brand store engagement 7 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__homepage_visit_cvr_14d

Field label	Homepage visit conversion rate
Description	The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_7_views

Field label	Brand store engagement 7 view-through conversions
Description	The number of Brand store engagement 7 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__message_sent_cvr_14d

Field label	Message sent conversion rate
Description	The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_7_clicks

Field label	Brand store engagement 7 click-through conversions
Description	The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_5_cpa

Field label	Brand store engagement 5 cost per acquisition
Description	The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_7_cvr

Field label	Brand store engagement 7 conversion rate
Description	The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_2_cvr

Field label	Brand store engagement 2 conversion rate
Description	The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_7_cpa

Field label	Brand store engagement 7 cost per acquisition
Description	The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__registration_confirm_page_clicks_14d

Field label	Registration confirm page click-through conversions
Description	The number of Registration confirm page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__product_purchased_views

Field label	Product purchased view-through conversions
Description	The number of Product purchased pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__success_page_views_14d

Field label	Success page view-through conversions
Description	The number of Success page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__product_purchased_clicks

Field label	Product purchased click-through conversions
Description	The number of Product purchased pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__purchase_button_14d

Field label	Purchase button
Description	The number of Purchase button pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__message_sent_14d

Field label	Message sent
Description	The number of Message sent pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__game_interaction_cpa_14d

Field label	Game interaction cost per acquisition
Description	The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__message_sent_views_14d

Field label	Message sent view-through conversions
Description	The number of Message sent pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__survey_finish_cvr_14d

Field label	Survey finish conversion rate
Description	The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__message_sent_clicks_14d

Field label	Message sent click-through conversions
Description	The number of Message sent pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__game_load_clicks_14d

Field label	Game load click-through conversions
Description	The number of Game load pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__message_sent_cvr_14d

Field label	Message sent conversion rate
Description	The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_doubleclick_campaign_manager_absorbed

Field label	3P fee Doubleclick Campaign Manager (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__message_sent_cpa_14d

Field label	Message sent cost per acquisition
Description	The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_click_to_page

Field label	Mashup click to page
Description	The number of Mashup click to page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_click_to_page_views

Field label	Mashup click to page view-through conversions
Description	The number of Mashup click to page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_click_to_page_clicks

Field label	Mashup click to page click-through conversions
Description	The number of Mashup click to page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_click_to_page_cvr

Field label	Mashup click to page conversion rate
Description	The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_click_to_page_cpa

Field label	Mashup click to page cost per acquisition
Description	The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_backup_image

Field label	Mashup backup image
Description	The number of Mashup backup image pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_backup_image_views

Field label	Mashup backup image view-through conversions
Description	The number of Mashup backup image pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_1_views

Field label	Brand store engagement 1 view-through conversions
Description	The number of Brand store engagement 1 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_backup_image_cvr

Field label	Mashup backup image conversion rate
Description	The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_backup_image_cpa

Field label	Mashup backup image cost per acquisition
Description	The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__homepage_visit_14d

Field label	Homepage visit
Description	The number of Homepage visit pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__homepage_visit_views_14d

Field label	Homepage visit view-through conversions
Description	The number of Homepage visit pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__homepage_visit_clicks_14d

Field label	Homepage visit click-through conversions
Description	The number of Homepage visit pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__homepage_visit_cvr_14d

Field label	Homepage visit conversion rate
Description	The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__homepage_visit_cpa_14d

Field label	Homepage visit cost per acquisition
Description	The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_subscribe_and_save_14d

Field label	Mashup subscribe and save
Description	The number of Mashup subscribe and save pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_add_to_cart_14d

Field label	Mashup add to cart
Description	The number of Mashup add to cart pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_add_to_cart_clicks_14d

Field label	Mashup add to cart click-through conversions
Description	The number of Mashup add to cart pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_add_to_cart_views_14d

Field label	Mashup add to cart view-through conversions
Description	The number of Mashup add to cart pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_backup_image_cpa

Field label	Mashup backup image cost per acquisition
Description	The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_add_to_cart_clicks_14d

Field label	Mashup add to cart click-through conversions
Description	The number of Mashup add to cart pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_click_to_page_clicks

Field label	Mashup click to page click-through conversions
Description	The number of Mashup click to page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_add_to_cart_cvr_14d

Field label	Mashup add to cart conversion rate
Description	The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__product_purchased_clicks

Field label	Product purchased click-through conversions
Description	The number of Product purchased pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_add_to_cart_cpa_14d

Field label	Mashup add to cart cost per acquisition
Description	The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_6_cvr

Field label	Brand store engagement 6 conversion rate
Description	The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_add_to_wishlist_14d

Field label	Mashup add to wishlist
Description	The number of Mashup add to wishlist pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_5

Field label	Brand store engagement 5
Description	The number of Brand store engagement 5 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_add_to_wishlist_views_14d

Field label	Mashup add to wishlist view-through conversions
Description	The number of Mashup add to wishlist pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_3_clicks

Field label	Brand store engagement 3 click-through conversions
Description	The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_add_to_wishlist_clicks_14d

Field label	Mashup add to wishlist click-through conversions
Description	The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_1_cpa

Field label	Brand store engagement 1 cost per acquisition
Description	The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_add_to_wishlist_cvr_14d

Field label	Mashup add to wishlist conversion rate
Description	The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__store_locator_page_views_14d

Field label	Store locator page view-through conversions
Description	The number of Store locator page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_add_to_wishlist_cpa_14d

Field label	Mashup add to wishlist cost per acquisition
Description	The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__registration_form_cvr_14d

Field label	Registration form conversion rate
Description	The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_subscribe_and_save_14d

Field label	Mashup subscribe and save
Description	The number of Mashup subscribe and save pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__thank_you_page_14d

Field label	Thank you page
Description	The number of Thank you page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_subscribe_and_save_click_views_14d

Field label	Mashup subscribe and save view-through conversions
Description	The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__subscription_button_clicks_14d

Field label	Subscription button click-through conversions
Description	The number of Subscription button pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_subscribe_and_save_click_14d

Field label	Mashup subscribe and save click-through conversions
Description	The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__purchase_button_cpa_14d

Field label	Purchase button cost per acquisition
Description	The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_subscribe_and_save_cvr_14d

Field label	Mashup subscribe and save conversion rate
Description	The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__submit_button_views_14d

Field label	Submit button view-through conversions
Description	The number of Submit button pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_subscribe_and_save_cpa_14d

Field label	Mashup subscribe and save cost per acquisition
Description	The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__email_load_cvr_14d

Field label	Email load conversion rate
Description	The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_clip_coupon_click_14d

Field label	Mashup clip coupon click
Description	The number of Mashup clip coupon click pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__game_interaction_14d

Field label	Game interaction
Description	The number of Game interaction pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_clip_coupon_click_views_14d

Field label	Mashup clip coupon click view-through conversions
Description	The number of Mashup clip coupon click pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__banner_interaction_clicks_14d

Field label	Banner interaction click-through conversions
Description	The number of Banner interaction pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_clip_coupon_click_clicks_14d

Field label	Mashup clip coupon click click-through conversions
Description	The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__survey_start_cpa_14d

Field label	Survey start cost per acquisition
Description	The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_clip_coupon_click_cvr_14d

Field label	Mashup clip coupon click conversion rate
Description	The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__widget_load_views_14d

Field label	Widget load view-through conversions
Description	The number of Widget load pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_clip_coupon_click_cpa_14d

Field label	Mashup clip coupon click cost per acquisition
Description	The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__sign_up_page_cvr_14d

Field label	Sign up page conversion rate
Description	The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_shop_now_click_14d

Field label	Mashup shop now click
Description	The number of Mashup shop now click pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__marketing_landing_page_14d

Field label	Marketing landing page
Description	The number of Marketing landing page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_shop_now_click_views_14d

Field label	Mashup shop now click view-through conversions
Description	The number of Mashup shop now click pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_cpm3_absorbed

Field label	3P fee CPM 3 (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__mashup_shop_now_click_clicks_14d

Field label	Mashup shop now click click-through conversions
Description	The number of Mashup shop now click pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_cpm3

Field label	3P fee CPM 3 (Deprecated)
Description	A third party fee applied.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__mashup_shop_now_click_cvr_14d

Field label	Mashup shop now click conversion rate
Description	The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_shop_now_click_cpa_14d

Field label	Mashup shop now click cost per acquisition
Description	The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__referral_14d

Field label	Referral
Description	The number of Referral pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__referral_views_14d

Field label	Referral view-through conversions
Description	The number of Referral pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__referral_clicks_14d

Field label	Referral click-through conversions
Description	The number of Referral pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__referral_cvr_14d

Field label	Referral conversion rate
Description	The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__referral_cpa_14d

Field label	Referral cost per acquisition
Description	The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__accept_14d

Field label	Accept
Description	The number of Accept pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__accept_views_14d

Field label	Accept view-through conversions
Description	The number of Accept pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__accept_clicks_14d

Field label	Accept click-through conversions
Description	The number of Accept pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__accept_cvr_14d

Field label	Accept conversion rate
Description	The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__accept_cpa_14d

Field label	Accept cost per acquisition
Description	The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__decline_14d

Field label	Decline
Description	The number of Decline pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__decline_views_14d

Field label	Decline view-through conversions
Description	The number of Decline pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__decline_clicks_14d

Field label	Decline click-through conversions
Description	The number of Decline pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__decline_cvr_14d

Field label	Decline conversion rate
Description	The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__decline_cpa_14d

Field label	Decline cost per acquisition
Description	The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__drop_down_selection_14d

Field label	Drop down selection
Description	The number of Drop down selection pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__drop_down_selection_views_14d

Field label	Drop down selection view-through conversions
Description	The number of Drop down selection pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__drop_down_selection_clicks_14d

Field label	Drop down selection click-through conversions
Description	The number of Drop down selection pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__drop_down_selection_cvr_14d

Field label	Drop down selection conversion rate
Description	The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__drop_down_selection_cpa_14d

Field label	Drop down selection cost per acquisition
Description	The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__total_new_to_brand_purchases_14d

Field label	Total new-to-brand purchases
Description	Number of new-to-brand purchases for the brands' products, attributed to an ad view or click.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__total_new_to_brand_purchases_views_14d

Field label	Total new-to-brand purchases views
Description	Number of new-to-brand purchases for the brands' products, attributed to an ad view.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__total_new_to_brand_purchases_clicks_14d

Field label	Total new-to-brand purchases clicks
Description	Number of new-to-brand purchases for the brands' products, attributed to an ad click.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__total_new_to_brand_purchase_rate_14d

Field label	Total new-to-brand purchase rate
Description	Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__total_new_to_brand_ecpp_14d

Field label	Total new-to-brand eCPP
Description	Effective (average) cost to acquire a new-to-brand purchase conversion for the brands' products. (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__video_started

Field label	Video started
Description	The number of Video started pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__video_started_views

Field label	Video started view-through conversions
Description	The number of Video started pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__video_started_clicks

Field label	Video started click-through conversions
Description	The number of Video started pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_1_cvr

Field label	Brand store engagement 1 conversion rate
Description	The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__video_started_cvr

Field label	Video started conversion rate
Description	The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_add_to_wishlist_cvr_14d

Field label	Mashup add to wishlist conversion rate
Description	The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__video_started_cpa

Field label	Video started cost per acquisition
Description	The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_add_to_cart_cpa_14d

Field label	Mashup add to cart cost per acquisition
Description	The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__video_completed

Field label	Video completed
Description	The number of Video completed pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_add_to_cart_14d

Field label	Mashup add to cart
Description	The number of Mashup add to cart pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__video_completed_views

Field label	Video completed view-through conversions
Description	The number of Video completed pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__homepage_visit_views_14d

Field label	Homepage visit view-through conversions
Description	The number of Homepage visit pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__video_completed_clicks

Field label	Video completed click-through conversions
Description	The number of Video completed pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_backup_image_clicks

Field label	Mashup backup image click-through conversions
Description	The number of Mashup backup image pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__video_completed_cvr

Field label	Video completed conversion rate
Description	The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_click_to_page_cpa

Field label	Mashup click to page cost per acquisition
Description	The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__video_completed_cpa

Field label	Video completed cost per acquisition
Description	The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_click_to_page

Field label	Mashup click to page
Description	The number of Mashup click to page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__marketing_landing_page_14d

Field label	Marketing landing page
Description	The number of Marketing landing page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__message_sent_views_14d

Field label	Message sent view-through conversions
Description	The number of Message sent pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__marketing_landing_page_views_14d

Field label	Marketing landing page view-through conversions
Description	The number of Marketing landing page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_7_cpa

Field label	Brand store engagement 7 cost per acquisition
Description	The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__marketing_landing_page_clicks_14d

Field label	Marketing landing page click-through conversions
Description	The number of Marketing landing page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_7

Field label	Brand store engagement 7
Description	The number of Brand store engagement 7 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__sign_up_page_14d

Field label	Sign up page
Description	The number of Sign-up page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_6_views

Field label	Brand store engagement 6 view-through conversions
Description	The number of Brand store engagement 6 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__sign_up_page_views_14d

Field label	Sign up page view-through conversions
Description	The number of Sign up page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_5_clicks

Field label	Brand store engagement 5 click-through conversions
Description	The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__sign_up_page_clicks_14d

Field label	Sign up page click-through conversions
Description	The number of Sign up page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_4_cvr

Field label	Brand store engagement 4 conversion rate
Description	The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

audience__game_load_14d

Field label	Game load
Description	The number of Game load pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_3_cpa

Field label	Brand store engagement 3 cost per acquisition
Description	The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__game_load_views_14d

Field label	Game load view-through conversions
Description	The number of Game load pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_3

Field label	Brand store engagement 3
Description	The number of Brand store engagement 3 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__game_load_clicks_14d

Field label	Game load click-through conversions
Description	The number of Game load pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_2_views

Field label	Brand store engagement 2 view-through conversions
Description	The number of Brand store engagement 2 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__widget_load_14d

Field label	Widget load
Description	The number of Widget load pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_1_clicks

Field label	Brand store engagement 1 click-through conversions
Description	The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__widget_load_views_14d

Field label	Widget load view-through conversions
Description	The number of Widget load pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__store_locator_page_cvr_14d

Field label	Store locator page conversion rate
Description	The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

audience__widget_load_clicks_14d

Field label	Widget load click-through conversions
Description	The number of Widget load pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__registration_confirm_page_cpa_14d

Field label	Registration confirm page cost per acquisition
Description	The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__survey_start_14d

Field label	Survey start
Description	The number of Survey start pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__registration_confirm_page_14d

Field label	Registration confirm page
Description	The number of Registration confirm page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__survey_start_views_14d

Field label	Survey start view-through conversions
Description	The number of Survey start pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__registration_form_views_14d

Field label	Registration form view-through conversions
Description	The number of Registration form pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__survey_start_clicks_14d

Field label	Survey start click-through conversions
Description	The number of Survey start pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__thank_you_page_clicks_14d

Field label	Thank you page click-through conversions
Description	The number of Thank you page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__survey_finish_14d

Field label	Survey finish
Description	The number of Survey finish pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__success_page_cvr_14d

Field label	Success page conversion rate
Description	The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

audience__survey_finish_views_14d

Field label	Survey finish view-through conversions
Description	The number of Survey finish pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__subscription_button_cpa_14d

Field label	Subscription button cost per acquisition
Description	The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__survey_finish_clicks_14d

Field label	Survey finish click-through conversions
Description	The number of Survey finish pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__subscription_button_14d

Field label	Subscription button
Description	The number of Subscription button pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__banner_interaction_14d

Field label	Banner interaction
Description	The number of Banner interaction pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__click_on_redirect_views_14d

Field label	Click on redirect view-through conversions
Description	The number of Click on redirect pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__banner_interaction_views_14d

Field label	Banner interaction view-through conversions
Description	The number of Banner interaction pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__purchase_button_clicks_14d

Field label	Purchase button click-through conversions
Description	The number of Purchase button pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__banner_interaction_clicks_14d

Field label	Banner interaction click-through conversions
Description	The number of Banner interaction pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__submit_button_cvr_14d

Field label	Submit button conversion rate
Description	The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

audience__widget_interaction_14d

Field label	Widget interaction
Description	The number of Widget interaction pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__email_interaction_cpa_14d

Field label	Email interaction cost per acquisition
Description	The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__widget_interaction_views_14d

Field label	Widget interaction view-through conversions
Description	The number of Widget interaction pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__email_interaction_14d

Field label	Email interaction
Description	The number of Email interaction pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__widget_interaction_clicks_14d

Field label	Widget interaction click-through conversions
Description	The number of Widget interaction pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__email_load_views_14d

Field label	Email load view-through conversions
Description	The number of Email load pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__game_interaction_14d

Field label	Game interaction
Description	The number of Game interaction pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__game_interaction_clicks_14d

Field label	Game interaction click-through conversions
Description	The number of Game interaction pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__game_interaction_views_14d

Field label	Game interaction view-through conversions
Description	The number of Game interaction pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__widget_interaction_cvr_14d

Field label	Widget interaction conversion rate
Description	The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

audience__game_interaction_clicks_14d

Field label	Game interaction click-through conversions
Description	The number of Game interaction pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__banner_interaction_cpa_14d

Field label	Banner interaction cost per acquisition
Description	The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__email_load_14d

Field label	Email load
Description	The number of Email load pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__banner_interaction_14d

Field label	Banner interaction
Description	The number of Banner interaction pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__email_load_views_14d

Field label	Email load view-through conversions
Description	The number of Email load pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__survey_finish_views_14d

Field label	Survey finish view-through conversions
Description	The number of Survey finish pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__email_load_clicks_14d

Field label	Email load click-through conversions
Description	The number of Email load pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__survey_start_clicks_14d

Field label	Survey start click-through conversions
Description	The number of Survey start pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__email_interaction_14d

Field label	Email interaction
Description	The number of Email interaction pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__widget_load_cvr_14d

Field label	Widget load conversion rate
Description	The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

audience__email_interaction_views_14d

Field label	Email interaction view-through conversions
Description	The number of Email interaction pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__game_load_cpa_14d

Field label	Game load cost per acquisition
Description	The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__email_interaction_clicks_14d

Field label	Email interaction click-through conversions
Description	The number of Email interaction pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__game_load_14d

Field label	Game load
Description	The number of Game load pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__submit_button_14d

Field label	Submit button
Description	The number of Submit button pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__sign_up_page_views_14d

Field label	Sign up page view-through conversions
Description	The number of Sign up page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__submit_button_views_14d

Field label	Submit button view-through conversions
Description	The number of Submit button pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__marketing_landing_page_clicks_14d

Field label	Marketing landing page click-through conversions
Description	The number of Marketing landing page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__submit_button_clicks_14d

Field label	Submit button click-through conversions
Description	The number of Submit button pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__total_pixel_views_14d

Field label	Total pixel view-through conversions
Description	The number of pixel conversions attributed to an ad view.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__purchase_button_14d

Field label	Purchase button
Description	The number of Purchase button pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_integral_ad_science_absorbed

Field label	3P fee Integral Ad Science (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

audience__purchase_button_views_14d

Field label	Purchase button view-through conversions
Description	The number of Purchase button pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_cpm1_absorbed

Field label	3P fee CPM 1 (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

audience__purchase_button_clicks_14d

Field label	Purchase button click-through conversions
Description	The number of Purchase button pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_integral_ad_science

Field label	3P fee Integral Ad Science (Deprecated)
Description	The third party fee applied for using Integral Ad Science.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

audience__click_on_redirect_14d

Field label	Click on redirect
Description	The number of Click on redirect pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fees

Field label	Third party (3P) fees (Deprecated)
Description	The total CPM charges applied for using 3P data providers.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

audience__click_on_redirect_views_14d

Field label	Click on redirect view-through conversions
Description	The number of Click on redirect pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__click_on_redirect_clicks_14d

Field label	Click on redirect click-through conversions
Description	The number of Click on redirect pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__subscription_button_14d

Field label	Subscription button
Description	The number of Subscription button pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__subscription_button_views_14d

Field label	Subscription button view-through conversions
Description	The number of Subscription button pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__subscription_button_clicks_14d

Field label	Subscription button click-through conversions
Description	The number of Subscription button pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__success_page_14d

Field label	Success page
Description	The number of Success page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__success_page_views_14d

Field label	Success page view-through conversions
Description	The number of Success page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__success_page_clicks_14d

Field label	Success page click-through conversions
Description	The number of Success page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__thank_you_page_14d

Field label	Thank you page
Description	The number of Thank you page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__thank_you_page_views_14d

Field label	Thank you page view-through conversions
Description	The number of Thank you page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__thank_you_page_clicks_14d

Field label	Thank you page click-through conversions
Description	The number of Thank you page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__registration_form_14d

Field label	Registration form
Description	The number of Registration form pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__registration_form_views_14d

Field label	Registration form view-through conversions
Description	The number of Registration form pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__registration_form_clicks_14d

Field label	Registration form click-through conversions
Description	The number of Registration form pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__registration_confirm_page_14d

Field label	Registration confirm page
Description	The number of Registration confirm page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__registration_confirm_page_views_14d

Field label	Registration confirm page view-through conversions
Description	The number of Registration confirm page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__registration_confirm_page_clicks_14d

Field label	Registration confirm page click-through conversions
Description	The number of Registration confirm page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__store_locator_page_14d

Field label	Store locator page
Description	The number of Store locator page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__store_locator_page_views_14d

Field label	Store locator page view-through conversions
Description	The number of Store locator page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__store_locator_page_clicks_14d

Field label	Store locator page click-through conversions
Description	The number of Store locator page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_1

Field label	Brand store engagement 1
Description	The number of Brand store engagement 1 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_1_views

Field label	Brand store engagement 1 view-through conversions
Description	The number of Brand store engagement 1 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_1_clicks

Field label	Brand store engagement 1 click-through conversions
Description	The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_2

Field label	Brand store engagement 2
Description	The number of Brand store engagement 2 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_2_views

Field label	Brand store engagement 2 view-through conversions
Description	The number of Brand store engagement 2 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_2_clicks

Field label	Brand store engagement 2 click-through conversions
Description	The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_3

Field label	Brand store engagement 3
Description	The number of Brand store engagement 3 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_3_views

Field label	Brand store engagement 3 view-through conversions
Description	The number of Brand store engagement 3 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_3_clicks

Field label	Brand store engagement 3 click-through conversions
Description	The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_4

Field label	Brand store engagement 4
Description	The number of Brand store engagement 4 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_4_views

Field label	Brand store engagement 4 view-through conversions
Description	The number of Brand store engagement 4 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_4_clicks

Field label	Brand store engagement 4 click-through conversions
Description	The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_5

Field label	Brand store engagement 5
Description	The number of Brand store engagement 5 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_5_views

Field label	Brand store engagement 5 view-through conversions
Description	The number of Brand store engagement 5 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_5_clicks

Field label	Brand store engagement 5 click-through conversions
Description	The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_6

Field label	Brand store engagement 6
Description	The number of Brand store engagement 6 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_6_views

Field label	Brand store engagement 6 view-through conversions
Description	The number of Brand store engagement 6 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_6_clicks

Field label	Brand store engagement 6 click-through conversions
Description	The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_7

Field label	Brand store engagement 7
Description	The number of Brand store engagement 7 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_7_views

Field label	Brand store engagement 7 view-through conversions
Description	The number of Brand store engagement 7 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__brand_store_engagement_7_clicks

Field label	Brand store engagement 7 click-through conversions
Description	The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__message_sent_14d

Field label	Message sent
Description	The number of Message sent pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__message_sent_views_14d

Field label	Message sent view-through conversions
Description	The number of Message sent pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__message_sent_clicks_14d

Field label	Message sent click-through conversions
Description	The number of Message sent pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_click_to_page

Field label	Mashup click to page
Description	The number of Mashup click to page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_click_to_page_views

Field label	Mashup click to page view-through conversions
Description	The number of Mashup click to page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_click_to_page_clicks

Field label	Mashup click to page click-through conversions
Description	The number of Mashup click to page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_backup_image

Field label	Mashup backup image
Description	The number of Mashup backup image pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_backup_image_views

Field label	Mashup backup image view-through conversions
Description	The number of Mashup backup image pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_backup_image_clicks

Field label	Mashup backup image click-through conversions
Description	The number of Mashup backup image pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__homepage_visit_14d

Field label	Homepage visit
Description	The number of Homepage visit pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__homepage_visit_views_14d

Field label	Homepage visit view-through conversions
Description	The number of Homepage visit pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__homepage_visit_clicks_14d

Field label	Homepage visit click-through conversions
Description	The number of Homepage visit pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_add_to_cart_14d

Field label	Mashup add to cart
Description	The number of Mashup add to cart pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_add_to_cart_views_14d

Field label	Mashup add to cart view-through conversions
Description	The number of Mashup add to cart pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_add_to_cart_clicks_14d

Field label	Mashup add to cart click-through conversions
Description	The number of Mashup add to cart pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_add_to_wishlist_14d

Field label	Mashup add to wishlist
Description	The number of Mashup add to wishlist pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_add_to_wishlist_views_14d

Field label	Mashup add to wishlist view-through conversions
Description	The number of Mashup add to wishlist pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_add_to_wishlist_clicks_14d

Field label	Mashup add to wishlist click-through conversions
Description	The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_subscribe_and_save_14d

Field label	Mashup subscribe and save
Description	The number of Mashup subscribe and save pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_subscribe_and_save_click_views_14d

Field label	Mashup subscribe and save view-through conversions
Description	The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_subscribe_and_save_click_views_14d

Field label	Mashup subscribe and save view-through conversions
Description	The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_add_to_wishlist_cpa_14d

Field label	Mashup add to wishlist cost per acquisition
Description	The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_subscribe_and_save_click_14d

Field label	Mashup subscribe and save click-through conversions
Description	The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_add_to_wishlist_clicks_14d

Field label	Mashup add to wishlist click-through conversions
Description	The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_clip_coupon_click_14d

Field label	Mashup clip coupon click
Description	The number of Mashup clip coupon click pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_add_to_wishlist_14d

Field label	Mashup add to wishlist
Description	The number of Mashup add to wishlist pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_clip_coupon_click_views_14d

Field label	Mashup clip coupon click view-through conversions
Description	The number of Mashup clip coupon click pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_add_to_cart_cvr_14d

Field label	Mashup add to cart conversion rate
Description	The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_clip_coupon_click_clicks_14d

Field label	Mashup clip coupon click click-through conversions
Description	The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_add_to_cart_views_14d

Field label	Mashup add to cart view-through conversions
Description	The number of Mashup add to cart pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_shop_now_click_14d

Field label	Mashup shop now click
Description	The number of Mashup shop now click pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__homepage_visit_cpa_14d

Field label	Homepage visit cost per acquisition
Description	The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_shop_now_click_views_14d

Field label	Mashup shop now click view-through conversions
Description	The number of Mashup shop now click pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__homepage_visit_clicks_14d

Field label	Homepage visit click-through conversions
Description	The number of Homepage visit pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__mashup_shop_now_click_clicks_14d

Field label	Mashup shop now click click-through conversions
Description	The number of Mashup shop now click pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__homepage_visit_14d

Field label	Homepage visit
Description	The number of Homepage visit pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__referral_14d

Field label	Referral
Description	The number of Referral pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_backup_image_cvr

Field label	Mashup backup image conversion rate
Description	The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

audience__referral_views_14d

Field label	Referral view-through conversions
Description	The number of Referral pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_backup_image_views

Field label	Mashup backup image view-through conversions
Description	The number of Mashup backup image pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__referral_clicks_14d

Field label	Referral click-through conversions
Description	The number of Referral pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__mashup_backup_image_clicks

Field label	Mashup backup image click-through conversions
Description	The number of Mashup backup image pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__accept_14d

Field label	Accept
Description	The number of Accept pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_click_to_page_cvr

Field label	Mashup click to page conversion rate
Description	The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

audience__accept_views_14d

Field label	Accept view-through conversions
Description	The number of Accept pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_click_to_page_views

Field label	Mashup click to page view-through conversions
Description	The number of Mashup click to page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__accept_clicks_14d

Field label	Accept click-through conversions
Description	The number of Accept pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__message_sent_cpa_14d

Field label	Message sent cost per acquisition
Description	The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__decline_14d

Field label	Decline
Description	The number of Decline pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__message_sent_clicks_14d

Field label	Message sent click-through conversions
Description	The number of Message sent pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__decline_views_14d

Field label	Decline view-through conversions
Description	The number of Decline pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__message_sent_14d

Field label	Message sent
Description	The number of Message sent pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__decline_clicks_14d

Field label	Decline click-through conversions
Description	The number of Decline pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__product_purchased_views

Field label	Product purchased view-through conversions
Description	The number of Product purchased pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__drop_down_selection_14d

Field label	Drop down selection
Description	The number of Drop down selection pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_7_cvr

Field label	Brand store engagement 7 conversion rate
Description	The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

audience__drop_down_selection_views_14d

Field label	Drop down selection view-through conversions
Description	The number of Drop down selection pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_7_views

Field label	Brand store engagement 7 view-through conversions
Description	The number of Brand store engagement 7 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__drop_down_selection_clicks_14d

Field label	Drop down selection click-through conversions
Description	The number of Drop down selection pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_6_cpa

Field label	Brand store engagement 6 cost per acquisition
Description	The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__off_amazon_purchases_14d

Field label	Off Amazon purchases (14d)
Description	Number of times any quantity of a product was included in an Off-Amazon purchase event, attributed to an ad view or click.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_6_clicks

Field label	Brand store engagement 6 click-through conversions
Description	The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__video_started

Field label	Video started
Description	The number of Video started pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_6

Field label	Brand store engagement 6
Description	The number of Brand store engagement 6 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__video_started_views

Field label	Video started view-through conversions
Description	The number of Video started pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_5_cvr

Field label	Brand store engagement 5 conversion rate
Description	The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

audience__video_started_clicks

Field label	Video started click-through conversions
Description	The number of Video started pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_5_views

Field label	Brand store engagement 5 view-through conversions
Description	The number of Brand store engagement 5 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__video_completed

Field label	Video completed
Description	The number of Video completed pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_4_cpa

Field label	Brand store engagement 4 cost per acquisition
Description	The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__video_completed_views

Field label	Video completed view-through conversions
Description	The number of Video completed pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_4_clicks

Field label	Brand store engagement 4 click-through conversions
Description	The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

audience__video_completed_clicks

Field label	Video completed click-through conversions
Description	The number of Video completed pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_4

Field label	Brand store engagement 4
Description	The number of Brand store engagement 4 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

product__total_new_to_brand_purchases_14d

Field label	Total new-to-brand purchases
Description	The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_3_cvr

Field label	Brand store engagement 3 conversion rate
Description	The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

product__total_new_to_brand_purchases_views_14d

Field label	Total new-to-brand purchases views
Description	The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_3_views

Field label	Brand store engagement 3 view-through conversions
Description	The number of Brand store engagement 3 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

product__total_new_to_brand_purchases_clicks_14d

Field label	Total new-to-brand purchases clicks
Description	The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_2_cpa

Field label	Brand store engagement 2 cost per acquisition
Description	The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_total_sales_14d

Field label	Brand halo total product sales
Description	The total sales (in local currency) of brand halo ASINs purchased by customers on Amazon after delivering an ad.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_2_clicks

Field label	Brand store engagement 2 click-through conversions
Description	The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_total_units_sold_14d

Field label	Brand halo total product units sold
Description	The total quantity of brand halo products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_2

Field label	Brand store engagement 2
Description	The number of Brand store engagement 2 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_atl

Field label	Brand halo ATL
Description	The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_1_cvr

Field label	Brand store engagement 1 conversion rate
Description	The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_atl_views

Field label	Brand halo ATL views
Description	The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__brand_store_engagement_1_views

Field label	Brand store engagement 1 view-through conversions
Description	The number of Brand store engagement 1 pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_atl_clicks

Field label	Brand halo ATL clicks
Description	The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__store_locator_page_cpa_14d

Field label	Store locator page cost per acquisition
Description	The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_atc_14d

Field label	Brand halo ATC
Description	The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__store_locator_page_clicks_14d

Field label	Store locator page click-through conversions
Description	The number of Store locator page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_atc_views_14d

Field label	Brand halo ATC views
Description	The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__store_locator_page_14d

Field label	Store locator page
Description	The number of Store locator page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_atc_clicks_14d

Field label	Brand halo ATC clicks
Description	The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__registration_confirm_page_cvr_14d

Field label	Registration confirm page conversion rate
Description	The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_dpv_14d

Field label	Brand halo DPV
Description	The number of detail page views on other products from the same brands as the products tracked in the order, attributed to an ad.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__registration_confirm_page_views_14d

Field label	Registration confirm page view-through conversions
Description	The number of Registration confirm page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_dpv_views_14d

Field label	Brand halo DPV views
Description	The number of detail page views attributed to impressions. These include views on other products from the same brands as the ASINs tracked in the order.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__registration_form_cpa_14d

Field label	Registration form cost per acquisition
Description	The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_dpv_clicks_14d

Field label	Brand halo DPV clicks
Description	The number of detail page views attributed to ad click-throughs. These include views on other products from the same brands as the ASINs tracked in the order.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__registration_form_clicks_14d

Field label	Registration form click-through conversions
Description	The number of Registration form pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_purchases_14d

Field label	Brand halo purchases
Description	The number of purchases on other products from the same brands as the products tracked in the order, attributed to an ad.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__registration_form_14d

Field label	Registration form
Description	The number of Registration form pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_new_to_brand_purchases_14d

Field label	Brand halo new-to-brand purchases
Description	New-to-brand purchases - brand halo.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__thank_you_page_cvr_14d

Field label	Thank you page conversion rate
Description	The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

product__brand_halo_new_subscribe_and_save_14d

Field label	Brand halo new subscribe and save
Description	The number of subscribe & save subscriptions on other products from the same brands as the products tracked in the order, attributed to a view or click on an ad. This count does not include further purchases of the ASIN(s) during replenishing subscriptions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__thank_you_page_views_14d

Field label	Thank you page view-through conversions
Description	The number of Thank you page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__brand_store_engagement_1

Field label	Brand store engagement 1
Description	The number of Brand store engagement 1 pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__success_page_cpa_14d

Field label	Success page cost per acquisition
Description	The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__store_locator_page_cpa_14d

Field label	Store locator page cost per acquisition
Description	The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__success_page_clicks_14d

Field label	Success page click-through conversions
Description	The number of Success page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__store_locator_page_cvr_14d

Field label	Store locator page conversion rate
Description	The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__success_page_14d

Field label	Success page
Description	The number of Success page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__store_locator_page_clicks_14d

Field label	Store locator page click-through conversions
Description	The number of Store locator page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__subscription_button_cvr_14d

Field label	Subscription button conversion rate
Description	The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__store_locator_page_views_14d

Field label	Store locator page view-through conversions
Description	The number of Store locator page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__subscription_button_views_14d

Field label	Subscription button view-through conversions
Description	The number of Subscription button pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__store_locator_page_14d

Field label	Store locator page
Description	The number of Store locator page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__click_on_redirect_cpa_14d

Field label	Click on redirect cost per acquisition
Description	The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__registration_confirm_page_cpa_14d

Field label	Registration confirm page cost per acquisition
Description	The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__click_on_redirect_clicks_14d

Field label	Click on redirect click-through conversions
Description	The number of Click on redirect pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__registration_confirm_page_cvr_14d

Field label	Registration confirm page conversion rate
Description	The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__click_on_redirect_14d

Field label	Click on redirect
Description	The number of Click on redirect pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__registration_confirm_page_clicks_14d

Field label	Registration confirm page click-through conversions
Description	The number of Registration confirm page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__purchase_button_cvr_14d

Field label	Purchase button conversion rate
Description	The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__registration_confirm_page_views_14d

Field label	Registration confirm page view-through conversions
Description	The number of Registration confirm page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__purchase_button_views_14d

Field label	Purchase button view-through conversions
Description	The number of Purchase button pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__registration_confirm_page_14d

Field label	Registration confirm page
Description	The number of Registration confirm page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__submit_button_cpa_14d

Field label	Submit button cost per acquisition
Description	The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__registration_form_cpa_14d

Field label	Registration form cost per acquisition
Description	The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__submit_button_clicks_14d

Field label	Submit button click-through conversions
Description	The number of Submit button pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__registration_form_cvr_14d

Field label	Registration form conversion rate
Description	The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__submit_button_14d

Field label	Submit button
Description	The number of Submit button pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__registration_form_clicks_14d

Field label	Registration form click-through conversions
Description	The number of Registration form pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__email_interaction_cvr_14d

Field label	Email interaction conversion rate
Description	The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__registration_form_views_14d

Field label	Registration form view-through conversions
Description	The number of Registration form pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__email_interaction_views_14d

Field label	Email interaction view-through conversions
Description	The number of Email interaction pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__registration_form_14d

Field label	Registration form
Description	The number of Registration form pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__email_load_cpa_14d

Field label	Email load cost per acquisition
Description	The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__thank_you_page_cpa_14d

Field label	Thank you page cost per acquisition
Description	The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__email_load_clicks_14d

Field label	Email load click-through conversions
Description	The number of Email load pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__thank_you_page_cvr_14d

Field label	Thank you page conversion rate
Description	The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__email_load_14d

Field label	Email load
Description	The number of Email load pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__thank_you_page_clicks_14d

Field label	Thank you page click-through conversions
Description	The number of Thank you page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__game_interaction_cvr_14d

Field label	Game interaction conversion rate
Description	The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__thank_you_page_views_14d

Field label	Thank you page view-through conversions
Description	The number of Thank you page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__game_interaction_views_14d

Field label	Game interaction view-through conversions
Description	The number of Game interaction pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__thank_you_page_14d

Field label	Thank you page
Description	The number of Thank you page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__widget_interaction_cpa_14d

Field label	Widget interaction cost per acquisition
Description	The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__success_page_cpa_14d

Field label	Success page cost per acquisition
Description	The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__widget_interaction_clicks_14d

Field label	Widget interaction click-through conversions
Description	The number of Widget interaction pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__success_page_cvr_14d

Field label	Success page conversion rate
Description	The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__widget_interaction_14d

Field label	Widget interaction
Description	The number of Widget interaction pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__success_page_clicks_14d

Field label	Success page click-through conversions
Description	The number of Success page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__banner_interaction_cvr_14d

Field label	Banner interaction conversion rate
Description	The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__success_page_views_14d

Field label	Success page view-through conversions
Description	The number of Success page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__banner_interaction_views_14d

Field label	Banner interaction view-through conversions
Description	The number of Banner interaction pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__success_page_14d

Field label	Success page
Description	The number of Success page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__survey_finish_cpa_14d

Field label	Survey finish cost per acquisition
Description	The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__subscription_button_cpa_14d

Field label	Subscription button cost per acquisition
Description	The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__survey_finish_clicks_14d

Field label	Survey finish click-through conversions
Description	The number of Survey finish pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__subscription_button_cvr_14d

Field label	Subscription button conversion rate
Description	The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__survey_finish_14d

Field label	Survey finish
Description	The number of Survey finish pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__subscription_button_clicks_14d

Field label	Subscription button click-through conversions
Description	The number of Subscription button pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__survey_start_cvr_14d

Field label	Survey start conversion rate
Description	The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__subscription_button_views_14d

Field label	Subscription button view-through conversions
Description	The number of Subscription button pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__survey_start_views_14d

Field label	Survey start view-through conversions
Description	The number of Survey start pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__subscription_button_14d

Field label	Subscription button
Description	The number of Subscription button pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__widget_load_cpa_14d

Field label	Widget load cost per acquisition
Description	The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__click_on_redirect_cpa_14d

Field label	Click on redirect cost per acquisition
Description	The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__widget_load_clicks_14d

Field label	Widget load click-through conversions
Description	The number of Widget load pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__click_on_redirect_cvr_14d

Field label	Click on redirect conversion rate
Description	The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__widget_load_14d

Field label	Widget load
Description	The number of Widget load pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__click_on_redirect_clicks_14d

Field label	Click on redirect click-through conversions
Description	The number of Click on redirect pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__game_load_cvr_14d

Field label	Game load conversion rate
Description	The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__click_on_redirect_views_14d

Field label	Click on redirect view-through conversions
Description	The number of Click on redirect pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__game_load_views_14d

Field label	Game load view-through conversions
Description	The number of Game load pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__click_on_redirect_14d

Field label	Click on redirect
Description	The number of Click on redirect pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__sign_up_page_cpa_14d

Field label	Sign up page cost per acquisition
Description	The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__purchase_button_cpa_14d

Field label	Purchase button cost per acquisition
Description	The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__sign_up_page_clicks_14d

Field label	Sign up page click-through conversions
Description	The number of Sign up page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__purchase_button_cvr_14d

Field label	Purchase button conversion rate
Description	The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__sign_up_page_14d

Field label	Sign up page
Description	The number of Sign-up page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__purchase_button_clicks_14d

Field label	Purchase button click-through conversions
Description	The number of Purchase button pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__marketing_landing_page_cvr_14d

Field label	Marketing landing page conversion rate
Description	The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__purchase_button_views_14d

Field label	Purchase button view-through conversions
Description	The number of Purchase button pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__marketing_landing_page_views_14d

Field label	Marketing landing page view-through conversions
Description	The number of Marketing landing page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__purchase_button_14d

Field label	Purchase button
Description	The number of Purchase button pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__total_pixel_clicks_14d

Field label	Total pixel click-through conversions
Description	The number of pixel conversions attributed to an ad click.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__submit_button_cpa_14d

Field label	Submit button cost per acquisition
Description	The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_com_score_absorbed

Field label	3P fee ComScore (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__submit_button_cvr_14d

Field label	Submit button conversion rate
Description	The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_double_verify_absorbed

Field label	3P fee DoubleVerify (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__submit_button_clicks_14d

Field label	Submit button click-through conversions
Description	The number of Submit button pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_automotive_absorbed

Field label	3P fee Automotive (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__submit_button_views_14d

Field label	Submit button view-through conversions
Description	The number of Submit button pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_cpm2_absorbed

Field label	3P fee CPM 2 (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__submit_button_14d

Field label	Submit button
Description	The number of Submit button pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_com_score

Field label	3P fee ComScore (Deprecated)
Description	The third party fee applied for using ComScore.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__email_interaction_cpa_14d

Field label	Email interaction cost per acquisition
Description	The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_double_verify

Field label	3P fee DoubleVerify (Deprecated)
Description	The third party fee applied for using DoubleVerify.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__email_interaction_cvr_14d

Field label	Email interaction conversion rate
Description	The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_automotive

Field label	3P fee Automotive (Deprecated)
Description	A third party fee applied to automotive data.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__email_interaction_clicks_14d

Field label	Email interaction click-through conversions
Description	The number of Email interaction pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_cpm1

Field label	3P fee CPM 1 (Deprecated)
Description	A third party fee applied.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__email_interaction_views_14d

Field label	Email interaction view-through conversions
Description	The number of Email interaction pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__email_interaction_14d

Field label	Email interaction
Description	The number of Email interaction pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__email_load_cpa_14d

Field label	Email load cost per acquisition
Description	The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__email_load_cvr_14d

Field label	Email load conversion rate
Description	The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__email_load_clicks_14d

Field label	Email load click-through conversions
Description	The number of Email load pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__email_load_views_14d

Field label	Email load view-through conversions
Description	The number of Email load pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__email_load_14d

Field label	Email load
Description	The number of Email load pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__game_interaction_cpa_14d

Field label	Game interaction cost per acquisition
Description	The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__game_interaction_cvr_14d

Field label	Game interaction conversion rate
Description	The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__game_interaction_clicks_14d

Field label	Game interaction click-through conversions
Description	The number of Game interaction pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__game_interaction_views_14d

Field label	Game interaction view-through conversions
Description	The number of Game interaction pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__game_interaction_14d

Field label	Game interaction
Description	The number of Game interaction pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__widget_interaction_cpa_14d

Field label	Widget interaction cost per acquisition
Description	The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__widget_interaction_cvr_14d

Field label	Widget interaction conversion rate
Description	The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__widget_interaction_clicks_14d

Field label	Widget interaction click-through conversions
Description	The number of Widget interaction pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__widget_interaction_views_14d

Field label	Widget interaction view-through conversions
Description	The number of Widget interaction pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__widget_interaction_14d

Field label	Widget interaction
Description	The number of Widget interaction pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__banner_interaction_cpa_14d

Field label	Banner interaction cost per acquisition
Description	The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__banner_interaction_cvr_14d

Field label	Banner interaction conversion rate
Description	The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__banner_interaction_clicks_14d

Field label	Banner interaction click-through conversions
Description	The number of Banner interaction pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__banner_interaction_views_14d

Field label	Banner interaction view-through conversions
Description	The number of Banner interaction pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__banner_interaction_14d

Field label	Banner interaction
Description	The number of Banner interaction pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__survey_finish_cpa_14d

Field label	Survey finish cost per acquisition
Description	The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__survey_finish_cvr_14d

Field label	Survey finish conversion rate
Description	The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__survey_finish_clicks_14d

Field label	Survey finish click-through conversions
Description	The number of Survey finish pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__survey_finish_views_14d

Field label	Survey finish view-through conversions
Description	The number of Survey finish pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__survey_finish_14d

Field label	Survey finish
Description	The number of Survey finish pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__survey_start_cpa_14d

Field label	Survey start cost per acquisition
Description	The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__survey_start_cvr_14d

Field label	Survey start conversion rate
Description	The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__survey_start_clicks_14d

Field label	Survey start click-through conversions
Description	The number of Survey start pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__survey_start_views_14d

Field label	Survey start view-through conversions
Description	The number of Survey start pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__survey_start_14d

Field label	Survey start
Description	The number of Survey start pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__widget_load_cpa_14d

Field label	Widget load cost per acquisition
Description	The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__widget_load_cvr_14d

Field label	Widget load conversion rate
Description	The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__widget_load_clicks_14d

Field label	Widget load click-through conversions
Description	The number of Widget load pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__widget_load_views_14d

Field label	Widget load view-through conversions
Description	The number of Widget load pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__widget_load_14d

Field label	Widget load
Description	The number of Widget load pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__game_load_cpa_14d

Field label	Game load cost per acquisition
Description	The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__game_load_cvr_14d

Field label	Game load conversion rate
Description	The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__game_load_clicks_14d

Field label	Game load click-through conversions
Description	The number of Game load pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__game_load_views_14d

Field label	Game load view-through conversions
Description	The number of Game load pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__game_load_14d

Field label	Game load
Description	The number of Game load pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__sign_up_page_cpa_14d

Field label	Sign up page cost per acquisition
Description	The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__sign_up_page_cvr_14d

Field label	Sign up page conversion rate
Description	The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__sign_up_page_clicks_14d

Field label	Sign up page click-through conversions
Description	The number of Sign up page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__sign_up_page_views_14d

Field label	Sign up page view-through conversions
Description	The number of Sign up page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__sign_up_page_14d

Field label	Sign up page
Description	The number of Sign-up page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__marketing_landing_page_cpa_14d

Field label	Marketing landing page cost per acquisition
Description	The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__marketing_landing_page_cvr_14d

Field label	Marketing landing page conversion rate
Description	The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

inventory__marketing_landing_page_clicks_14d

Field label	Marketing landing page click-through conversions
Description	The number of Marketing landing page pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__marketing_landing_page_views_14d

Field label	Marketing landing page view-through conversions
Description	The number of Marketing landing page pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__marketing_landing_page_14d

Field label	Marketing landing page
Description	The number of Marketing landing page pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__total_pixel_clicks_14d

Field label	Total pixel click-through conversions
Description	The number of pixel conversions attributed to an ad click.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__total_pixel_views_14d

Field label	Total pixel view-through conversions
Description	The number of pixel conversions attributed to an ad view.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

inventory__3p_fee_com_score_absorbed

Field label	3P fee ComScore (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_doubleclick_campaign_manager_absorbed

Field label	3P fee Doubleclick Campaign Manager (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_double_verify_absorbed

Field label	3P fee DoubleVerify (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_integral_ad_science_absorbed

Field label	3P fee Integral Ad Science (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_automotive_absorbed

Field label	3P fee Automotive (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_cpm3_absorbed

Field label	3P fee CPM 3 (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_cpm2_absorbed

Field label	3P fee CPM 2 (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_cpm1_absorbed

Field label	3P fee CPM 1 (absorbed) (Deprecated)
Description	CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_com_score

Field label	3P fee ComScore (Deprecated)
Description	The third party fee applied for using ComScore.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_doubleclick_campaign_manager

Field label	3P fee DoubleClick Campaign Manager (Deprecated)
Description	The third party fee applied for using DoubleClick Campaign Manager.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_double_verify

Field label	3P fee DoubleVerify (Deprecated)
Description	The third party fee applied for using DoubleVerify.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_integral_ad_science

Field label	3P fee Integral Ad Science (Deprecated)
Description	The third party fee applied for using Integral Ad Science.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_automotive

Field label	3P fee Automotive (Deprecated)
Description	A third party fee applied to automotive data.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_cpm3

Field label	3P fee CPM 3 (Deprecated)
Description	A third party fee applied.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_cpm2

Field label	3P fee CPM 2 (Deprecated)
Description	A third party fee applied.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fee_cpm1

Field label	3P fee CPM 1 (Deprecated)
Description	A third party fee applied.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__3p_fees

Field label	Third party (3P) fees (Deprecated)
Description	The total CPM charges applied for using 3P data providers.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

campaign__video_completed_cpa

Field label	Video completed cost per acquisition
Description	The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__video_completed_cvr

Field label	Video completed conversion rate
Description	The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__video_completed_clicks

Field label	Video completed click-through conversions
Description	The number of Video completed pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__video_completed_views

Field label	Video completed view-through conversions
Description	The number of Video completed pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__video_completed

Field label	Video completed
Description	The number of Video completed pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__video_started_cpa

Field label	Video started cost per acquisition
Description	The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__video_started_cvr

Field label	Video started conversion rate
Description	The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__video_started_clicks

Field label	Video started click-through conversions
Description	The number of Video started pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__video_started_views

Field label	Video started view-through conversions
Description	The number of Video started pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__video_started

Field label	Video started
Description	The number of Video started pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__total_new_to_brand_ecpp_14d

Field label	Total new-to-brand eCPP
Description	Effective (average) cost to acquire a new-to-brand purchase conversion for the brands' products. (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__total_new_to_brand_purchase_rate_14d

Field label	Total new-to-brand purchase rate
Description	Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__total_new_to_brand_purchases_clicks_14d

Field label	Total new-to-brand purchases clicks
Description	Number of new-to-brand purchases for the brands' products, attributed to an ad click.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__total_new_to_brand_purchases_views_14d

Field label	Total new-to-brand purchases views
Description	Number of new-to-brand purchases for the brands' products, attributed to an ad view.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__total_new_to_brand_purchases_14d

Field label	Total new-to-brand purchases
Description	Number of new-to-brand purchases for the brands' products, attributed to an ad view or click.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__drop_down_selection_cpa_14d

Field label	Drop down selection cost per acquisition
Description	The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__drop_down_selection_cvr_14d

Field label	Drop down selection conversion rate
Description	The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__drop_down_selection_clicks_14d

Field label	Drop down selection click-through conversions
Description	The number of Drop down selection pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__drop_down_selection_views_14d

Field label	Drop down selection view-through conversions
Description	The number of Drop down selection pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__drop_down_selection_14d

Field label	Drop down selection
Description	The number of Drop down selection pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__decline_cpa_14d

Field label	Decline cost per acquisition
Description	The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__decline_cvr_14d

Field label	Decline conversion rate
Description	The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__decline_clicks_14d

Field label	Decline click-through conversions
Description	The number of Decline pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__decline_views_14d

Field label	Decline view-through conversions
Description	The number of Decline pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__decline_14d

Field label	Decline
Description	The number of Decline pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__accept_cpa_14d

Field label	Accept cost per acquisition
Description	The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__accept_cvr_14d

Field label	Accept conversion rate
Description	The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__accept_clicks_14d

Field label	Accept click-through conversions
Description	The number of Accept pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__accept_views_14d

Field label	Accept view-through conversions
Description	The number of Accept pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__accept_14d

Field label	Accept
Description	The number of Accept pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__referral_cpa_14d

Field label	Referral cost per acquisition
Description	The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__referral_cvr_14d

Field label	Referral conversion rate
Description	The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__referral_clicks_14d

Field label	Referral click-through conversions
Description	The number of Referral pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__referral_views_14d

Field label	Referral view-through conversions
Description	The number of Referral pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__referral_14d

Field label	Referral
Description	The number of Referral pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_shop_now_click_cpa_14d

Field label	Mashup shop now click cost per acquisition
Description	The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_shop_now_click_cvr_14d

Field label	Mashup shop now click conversion rate
Description	The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_shop_now_click_clicks_14d

Field label	Mashup shop now click click-through conversions
Description	The number of Mashup shop now click pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_shop_now_click_views_14d

Field label	Mashup shop now click view-through conversions
Description	The number of Mashup shop now click pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_shop_now_click_14d

Field label	Mashup shop now click
Description	The number of Mashup shop now click pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_clip_coupon_click_cpa_14d

Field label	Mashup clip coupon click cost per acquisition
Description	The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_clip_coupon_click_cvr_14d

Field label	Mashup clip coupon click conversion rate
Description	The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_clip_coupon_click_clicks_14d

Field label	Mashup clip coupon click click-through conversions
Description	The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_clip_coupon_click_views_14d

Field label	Mashup clip coupon click view-through conversions
Description	The number of Mashup clip coupon click pixel conversions attributed to ad impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_clip_coupon_click_14d

Field label	Mashup clip coupon click
Description	The number of Mashup clip coupon click pixel conversions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_subscribe_and_save_cpa_14d

Field label	Mashup subscribe and save cost per acquisition
Description	The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save).
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_subscribe_and_save_cvr_14d

Field label	Mashup subscribe and save conversion rate
Description	The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions).
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2025-06-25

campaign__mashup_subscribe_and_save_click_14d

Field label	Mashup subscribe and save click-through conversions
Description	The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

campaign__3p_fee_cpm2

Field label	3P fee CPM 2 (Deprecated)
Description	A third party fee applied.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2024-03-06

inventory__brand_store_engagement_1_clicks

Field label	Brand store engagement 1 click-through conversions
Description	The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2025-06-25

ECOMMERCE CONVERSIONS

campaign__units_sold_14d

Field label	Product units sold
Description	Units of promoted products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units
Field type	metric
Data type	int.number.value

campaign__sales_14d

Field label	Product sales
Description	Sales (in local currency) of promoted products, attributed to an ad view or click
Field type	metric
Data type	float.currency.value

campaign__roas_14d

Field label	Return on advertising spend
Description	Return on advertising spend for promoted products, measured as ad-attributed sales for promoted products per local currency unit of ad spend. (ROAS = Product sales / Total cost)
Field type	metric
Data type	float.currency.value

campaign__dpv_14d

Field label	DPV
Description	Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views)
Field type	metric
Data type	int.number.value

campaign__total_units_sold_14d

Field label	Total units sold
Description	Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units
Field type	metric
Data type	int.number.value

campaign__total_sales_14d

Field label	Total product sales
Description	Sales (in local currency) of the brands' products, attributed to an ad view or click
Field type	metric
Data type	float.currency.value

campaign__total_roas_14d

Field label	Total return on advertising spend (Total ROAS)
Description	Return on ad spend, measured as ad-attributed sales for the brands’ products per local currency unit of ad spend. (Total ROAS = Total product sales / Total cost)
Field type	metric
Data type	float.currency.value

campaign__total_erpm_14d

Field label	Total eRPM
Description	Effective (average) revenue for the brands' products generated per thousand impressions. (Total eRPM = Sales / (Impressions / 1000))
Field type	metric
Data type	float.currency.value

campaign__dpv_views_14d

Field label	DPV views
Description	Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions)
Field type	metric
Data type	int.number.value

campaign__dpv_clicks_14d

Field label	DPV clicks
Description	Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions)
Field type	metric
Data type	int.number.value

campaign__dpvr

Field label	DPVR
Description	Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate)
Field type	metric
Data type	float.number.ratio

campaign__ecpdpv_14d

Field label	eCPDPV
Description	Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view)
Field type	metric
Data type	float.currency.value

campaign__total_detail_page_views_14d

Field label	Total DPV
Description	Number of detail page views for all the brands’ products, attributed to an ad view or click. (Total detail page views)
Field type	metric
Data type	int.number.value

campaign__total_detail_page_view_views_14d

Field label	Total DPV views
Description	Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions)
Field type	metric
Data type	int.number.value

campaign__total_detail_page_clicks_14d

Field label	Total DPV clicks
Description	Number of detail page views for all the brands’ products, attributed to an ad click. (Total detail page views click-through conversions)
Field type	metric
Data type	int.number.value

campaign__total_detail_page_views_cvr_14d

Field label	Total DPVR
Description	Detail page view rate for the brands’ products, relative to the number of ad impressions. (Total DPV / Impressions = Total DPVR) (Total detail page view rate)
Field type	metric
Data type	float.number.ratio

campaign__total_ecpdpv

Field label	Total eCPDPV
Description	Effective (average) cost to acquire a detail page view for a product in your brand. (Total eCPDPV = Total cost / Total DPV) (Total Effective cost per detail page view)
Field type	metric
Data type	float.currency.value

campaign__atl_14d

Field label	ATL
Description	Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list)
Field type	metric
Data type	int.number.value

campaign__atl_views_14d

Field label	ATL views
Description	Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions)
Field type	metric
Data type	int.number.value

campaign__atl_clicks_14d

Field label	ATL clicks
Description	Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions)
Field type	metric
Data type	int.number.value

campaign__atlr_14d

Field label	ATLR
Description	Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate)
Field type	metric
Data type	float.number.ratio

campaign__ecpatl_14d

Field label	eCPATL
Description	Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List)
Field type	metric
Data type	float.currency.value

campaign__total_add_to_list_14d

Field label	Total ATL
Description	Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad view or click. (Total Add to Lists)
Field type	metric
Data type	int.number.value

campaign__total_add_to_list_views_14d

Field label	Total ATL views
Description	Number of times shoppers added the brands' products to a wish list, gift list or registry, attributed to an ad view. (Total Add to List view-through conversions)
Field type	metric
Data type	int.number.value

campaign__total_add_to_list_clicks_14d

Field label	Total ATL clicks
Description	Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad click. (Total Add to List click-through conversions)
Field type	metric
Data type	int.number.value

campaign__total_add_to_list_cvr_14d

Field label	Total ATLR
Description	Rate of Add to List conversions for the brands' products relative to the number of impressions. (ATLR = ATL / Impressions) (Total Add to List rate)
Field type	metric
Data type	float.number.ratio

campaign__total_add_to_list_cpa_14d

Field label	Total eCPATL
Description	Effective (average) cost to acquire an Add to List conversion for the brands' products. (Total eCPATL = Total cost / Total ATL) (Total Effective cost per Total Add to List)
Field type	metric
Data type	float.currency.value

campaign__atc_14d

Field label	ATC
Description	Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart)
Field type	metric
Data type	int.number.value

campaign__atc_views_14d

Field label	ATC views
Description	Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions)
Field type	metric
Data type	int.number.value

campaign__atc_clicks_14d

Field label	ATC clicks
Description	Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions)
Field type	metric
Data type	int.number.value

campaign__atcr_14d

Field label	ATCR
Description	Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate)
Field type	metric
Data type	float.number.ratio

campaign__atc_cpa_14d

Field label	eCPATC
Description	Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart)
Field type	metric
Data type	float.currency.value

campaign__total_add_to_cart_14d

Field label	Total ATC
Description	Number of times shoppers added the brands' products to their cart, attributed to an ad view or click. (Total Add to Carts)
Field type	metric
Data type	int.number.value

campaign__total_add_to_cart_views_14d

Field label	Total ATC views
Description	Number of times shoppers added the brands' products to their cart, attributed to an ad view. (Total Add to Cart view-through conversions)
Field type	metric
Data type	int.number.value

campaign__total_add_to_cart_clicks_14d

Field label	Total ATC clicks
Description	Number of times shoppers added the brands' products to their cart, attributed to an ad click. (Total Add to Cart click-through conversions)
Field type	metric
Data type	int.number.value

campaign__total_add_to_cart_cvr_14d

Field label	Total ATCR
Description	Rate of Add to Cart conversions for the brands' products relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) (Total Add to Cart rate)
Field type	metric
Data type	float.number.ratio

campaign__total_add_to_cart_cpa_14d

Field label	Total eCPATC
Description	Effective (average) cost to acquire an Add to Cart conversion for the brands' products. (Total eCPATC = Total cost / Total ATC) (Total Effective cost per Total Add to Cart)
Field type	metric
Data type	float.currency.value

campaign__new_subscriber_and_save

Field label	New Subscriber and Save
Description	The number of new Subscribe & Save subscriptions generated for the promoted ASINs after users viewed or clicked a DSP ad
Field type	metric
Data type	int.number.value

campaign__total_subscribe_and_save

Field label	Total Subscribe and Save
Description	The total number of Subscribe & Save subscriptions generated for both the promoted ASINs and related brand halo products attributed to the DSP campaign
Field type	metric
Data type	int.number.value

campaign__purchases_14d

Field label	Purchases
Description	Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

campaign__purchases_views_14d

Field label	Purchases views
Description	Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

campaign__purchases_clicks_14d

Field label	Purchases clicks
Description	Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

campaign__ecpp_14d

Field label	eCPP
Description	Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase)
Field type	metric
Data type	float.currency.value

campaign__total_purchases_14d

Field label	Total purchases
Description	Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

campaign__total_purchases_views_14d

Field label	Total purchases views
Description	Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases view-through conversions)
Field type	metric
Data type	int.number.value

campaign__total_purchases_clicks_14d

Field label	Total purchases clicks
Description	Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases click-through conversions)
Field type	metric
Data type	int.number.value

campaign__total_purchase_rate_14d

Field label	Total purchases rate
Description	Rate of ad-attributed purchase events for the brands' products relative to ad impressions. (Total purchase rate = Total purchases / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__total_ecpp_14d

Field label	Total eCPP
Description	Effective (average) cost to acquire a purchase conversion for the brands' products. (Total eCPP = Total cost / Total purchases) (Total Effective cost per purchase)
Field type	metric
Data type	float.currency.value

campaign__new_to_brand_purchases_14d

Field label	New-to-brand purchases
Description	Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days
Field type	metric
Data type	int.number.value

campaign__new_to_brand_purchases_views_14d

Field label	New-to-brand purchases views
Description	Number of new-to-brand purchases for promoted products, attributed to an ad view
Field type	metric
Data type	int.number.value

campaign__new_to_brand_purchases_clicks_14d

Field label	New-to-brand purchases clicks
Description	Number of new-to-brand purchases for promoted products, attributed to an ad click
Field type	metric
Data type	int.number.value

campaign__new_to_brand_purchase_rate_14d

Field label	New-to-brand purchase rate
Description	Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__new_to_brand_ecpp_14d

Field label	New-to-brand eCPP
Description	Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases)
Field type	metric
Data type	float.currency.value

inventory__units_sold_14d

Field label	Product units sold
Description	Units of promoted products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units
Field type	metric
Data type	int.number.value

inventory__sales_14d

Field label	Product sales
Description	Sales (in local currency) of promoted products, attributed to an ad view or click
Field type	metric
Data type	float.currency.value

inventory__roas_14d

Field label	Return on advertising spend
Description	Return on advertising spend for promoted products, measured as ad-attributed sales for promoted products per local currency unit of ad spend. (ROAS = Product sales / Total cost)
Field type	metric
Data type	float.currency.value

inventory__dpv_14d

Field label	DPV
Description	Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views)
Field type	metric
Data type	int.number.value

inventory__total_units_sold_14d

Field label	Total units sold
Description	Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units
Field type	metric
Data type	int.number.value

inventory__total_sales_14d

Field label	Total product sales
Description	Sales (in local currency) of the brands' products, attributed to an ad view or click
Field type	metric
Data type	float.currency.value

inventory__total_roas_14d

Field label	Total return on advertising spend (Total ROAS)
Description	Return on ad spend, measured as ad-attributed sales for the brands’ products per local currency unit of ad spend. (Total ROAS = Total product sales / Total cost)
Field type	metric
Data type	float.currency.value

inventory__total_erpm_14d

Field label	Total eRPM
Description	Effective (average) revenue for the brands' products generated per thousand impressions. (Total eRPM = Sales / (Impressions / 1000))
Field type	metric
Data type	float.currency.value

inventory__dpv_views_14d

Field label	DPV views
Description	Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions)
Field type	metric
Data type	int.number.value

inventory__dpv_clicks_14d

Field label	DPV clicks
Description	Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions)
Field type	metric
Data type	int.number.value

inventory__dpvr

Field label	DPVR
Description	Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate)
Field type	metric
Data type	float.number.ratio

inventory__ecpdpv_14d

Field label	eCPDPV
Description	Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view)
Field type	metric
Data type	float.currency.value

inventory__total_detail_page_views_14d

Field label	Total DPV
Description	Number of detail page views for all the brands’ products, attributed to an ad view or click. (Total detail page views)
Field type	metric
Data type	int.number.value

inventory__total_detail_page_view_views_14d

Field label	Total DPV views
Description	Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions)
Field type	metric
Data type	int.number.value

inventory__total_detail_page_clicks_14d

Field label	Total DPV clicks
Description	Number of detail page views for all the brands’ products, attributed to an ad click. (Total detail page views click-through conversions)
Field type	metric
Data type	int.number.value

inventory__total_detail_page_views_cvr_14d

Field label	Total DPVR
Description	Detail page view rate for the brands’ products, relative to the number of ad impressions. (Total DPV / Impressions = Total DPVR) (Total detail page view rate)
Field type	metric
Data type	float.number.ratio

inventory__total_ecpdpv

Field label	Total eCPDPV
Description	Effective (average) cost to acquire a detail page view for a product in your brand. (Total eCPDPV = Total cost / Total DPV) (Total Effective cost per detail page view)
Field type	metric
Data type	float.currency.value

inventory__atl_14d

Field label	ATL
Description	Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list)
Field type	metric
Data type	int.number.value

inventory__atl_views_14d

Field label	ATL views
Description	Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions)
Field type	metric
Data type	int.number.value

inventory__atl_clicks_14d

Field label	ATL clicks
Description	Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions)
Field type	metric
Data type	int.number.value

inventory__atlr_14d

Field label	ATLR
Description	Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate)
Field type	metric
Data type	float.number.ratio

inventory__ecpatl_14d

Field label	eCPATL
Description	Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List)
Field type	metric
Data type	float.currency.value

inventory__total_add_to_list_14d

Field label	Total ATL
Description	Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad view or click. (Total Add to Lists)
Field type	metric
Data type	int.number.value

inventory__total_add_to_list_views_14d

Field label	Total ATL views
Description	Number of times shoppers added the brands' products to a wish list, gift list or registry, attributed to an ad view. (Total Add to List view-through conversions)
Field type	metric
Data type	int.number.value

inventory__total_add_to_list_clicks_14d

Field label	Total ATL clicks
Description	Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad click. (Total Add to List click-through conversions)
Field type	metric
Data type	int.number.value

inventory__total_add_to_list_cvr_14d

Field label	Total ATLR
Description	Rate of Add to List conversions for the brands' products relative to the number of impressions. (ATLR = ATL / Impressions) (Total Add to List rate)
Field type	metric
Data type	float.number.ratio

inventory__total_add_to_list_cpa_14d

Field label	Total eCPATL
Description	Effective (average) cost to acquire an Add to List conversion for the brands' products. (Total eCPATL = Total cost / Total ATL) (Total Effective cost per Total Add to List)
Field type	metric
Data type	float.currency.value

inventory__atc_14d

Field label	ATC
Description	Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart)
Field type	metric
Data type	int.number.value

inventory__atc_views_14d

Field label	ATC views
Description	Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions)
Field type	metric
Data type	int.number.value

inventory__atc_clicks_14d

Field label	ATC clicks
Description	Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions)
Field type	metric
Data type	int.number.value

inventory__atcr_14d

Field label	ATCR
Description	Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate)
Field type	metric
Data type	float.number.ratio

inventory__atc_cpa_14d

Field label	eCPATC
Description	Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart)
Field type	metric
Data type	float.currency.value

inventory__total_add_to_cart_14d

Field label	Total ATC
Description	Number of times shoppers added the brands' products to their cart, attributed to an ad view or click. (Total Add to Carts)
Field type	metric
Data type	int.number.value

inventory__total_add_to_cart_views_14d

Field label	Total ATC views
Description	Number of times shoppers added the brands' products to their cart, attributed to an ad view. (Total Add to Cart view-through conversions)
Field type	metric
Data type	int.number.value

inventory__total_add_to_cart_clicks_14d

Field label	Total ATC clicks
Description	Number of times shoppers added the brands' products to their cart, attributed to an ad click. (Total Add to Cart click-through conversions)
Field type	metric
Data type	int.number.value

inventory__total_add_to_cart_cvr_14d

Field label	Total ATCR
Description	Rate of Add to Cart conversions for the brands' products relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) (Total Add to Cart rate)
Field type	metric
Data type	float.number.ratio

inventory__total_add_to_cart_cpa_14d

Field label	Total eCPATC
Description	Effective (average) cost to acquire an Add to Cart conversion for the brands' products. (Total eCPATC = Total cost / Total ATC) (Total Effective cost per Total Add to Cart)
Field type	metric
Data type	float.currency.value

inventory__new_subscriber_and_save

Field label	New Subscriber and Save
Description	The number of new Subscribe & Save subscriptions generated for the promoted ASINs after users viewed or clicked a DSP ad
Field type	metric
Data type	int.number.value

inventory__total_subscribe_and_save

Field label	Total Subscribe and Save
Description	The total number of Subscribe & Save subscriptions generated for both the promoted ASINs and related brand halo products attributed to the DSP campaign
Field type	metric
Data type	int.number.value

inventory__purchases_14d

Field label	Purchases
Description	Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

inventory__purchases_views_14d

Field label	Purchases views
Description	Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

inventory__purchases_clicks_14d

Field label	Purchases clicks
Description	Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

inventory__ecpp_14d

Field label	eCPP
Description	Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase)
Field type	metric
Data type	float.currency.value

inventory__total_purchases_14d

Field label	Total purchases
Description	Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

inventory__total_purchases_views_14d

Field label	Total purchases views
Description	Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases view-through conversions)
Field type	metric
Data type	int.number.value

inventory__total_purchases_clicks_14d

Field label	Total purchases clicks
Description	Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases click-through conversions)
Field type	metric
Data type	int.number.value

inventory__total_purchase_rate_14d

Field label	Total purchases rate
Description	Rate of ad-attributed purchase events for the brands' products relative to ad impressions. (Total purchase rate = Total purchases / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__total_ecpp_14d

Field label	Total eCPP
Description	Effective (average) cost to acquire a purchase conversion for the brands' products. (Total eCPP = Total cost / Total purchases) (Total Effective cost per purchase)
Field type	metric
Data type	float.currency.value

inventory__new_to_brand_purchases_14d

Field label	New-to-brand purchases
Description	Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days
Field type	metric
Data type	int.number.value

inventory__new_to_brand_purchases_views_14d

Field label	New-to-brand purchases views
Description	Number of new-to-brand purchases for promoted products, attributed to an ad view
Field type	metric
Data type	int.number.value

inventory__new_to_brand_purchases_clicks_14d

Field label	New-to-brand purchases clicks
Description	Number of new-to-brand purchases for promoted products, attributed to an ad click
Field type	metric
Data type	int.number.value

inventory__new_to_brand_purchase_rate_14d

Field label	New-to-brand purchase rate
Description	Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__new_to_brand_ecpp_14d

Field label	New-to-brand eCPP
Description	Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases)
Field type	metric
Data type	float.currency.value

audience__dpv_14d

Field label	DPV
Description	Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views)
Field type	metric
Data type	int.number.value

audience__dpv_views_14d

Field label	DPV views
Description	Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions)
Field type	metric
Data type	int.number.value

audience__dpv_clicks_14d

Field label	DPV clicks
Description	Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions)
Field type	metric
Data type	int.number.value

audience__dpvr

Field label	DPVR
Description	Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate)
Field type	metric
Data type	float.number.ratio

audience__ecpdpv_14d

Field label	eCPDPV
Description	Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view)
Field type	metric
Data type	float.currency.value

audience__atl_14d

Field label	ATL
Description	Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list)
Field type	metric
Data type	int.number.value

audience__atl_views_14d

Field label	ATL views
Description	Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions)
Field type	metric
Data type	int.number.value

audience__atl_clicks_14d

Field label	ATL clicks
Description	Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions)
Field type	metric
Data type	int.number.value

audience__atlr_14d

Field label	ATLR
Description	Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate)
Field type	metric
Data type	float.number.ratio

audience__ecpatl_14d

Field label	eCPATL
Description	Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List)
Field type	metric
Data type	float.currency.value

audience__atc_14d

Field label	ATC
Description	Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart)
Field type	metric
Data type	int.number.value

audience__atc_views_14d

Field label	ATC views
Description	Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions)
Field type	metric
Data type	int.number.value

audience__atc_clicks_14d

Field label	ATC clicks
Description	Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions)
Field type	metric
Data type	int.number.value

audience__atcr_14d

Field label	ATCR
Description	Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate)
Field type	metric
Data type	float.number.ratio

audience__atc_cpa_14d

Field label	eCPATC
Description	Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart)
Field type	metric
Data type	float.currency.value

audience__purchases_14d

Field label	Purchases
Description	Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

audience__purchases_views_14d

Field label	Purchases views
Description	Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

audience__purchases_clicks_14d

Field label	Purchases clicks
Description	Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

audience__ecpp_14d

Field label	eCPP
Description	Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase)
Field type	metric
Data type	float.currency.value

audience__new_to_brand_purchases_14d

Field label	New-to-brand purchases
Description	Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days
Field type	metric
Data type	int.number.value

audience__new_to_brand_purchases_views_14d

Field label	New-to-brand purchases views
Description	Number of new-to-brand purchases for promoted products, attributed to an ad view
Field type	metric
Data type	int.number.value

audience__new_to_brand_purchases_clicks_14d

Field label	New-to-brand purchases clicks
Description	Number of new-to-brand purchases for promoted products, attributed to an ad click
Field type	metric
Data type	int.number.value

audience__new_to_brand_purchase_rate_14d

Field label	New-to-brand purchase rate
Description	Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions)
Field type	metric
Data type	float.number.ratio

audience__new_to_brand_ecpp_14d

Field label	New-to-brand eCPP
Description	Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases)
Field type	metric
Data type	float.currency.value

product__units_sold_14d

Field label	Product units sold
Description	The total quantity of promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event
Field type	metric
Data type	int.number.value

product__sales_14d

Field label	Product sales
Description	The total sales (in local currency) of promoted ASINs purchased by customers on Amazon after delivering an ad
Field type	metric
Data type	float.currency.value

product__total_units_sold_14d

Field label	Total product units sold
Description	The total quantity of promoted products and products from the same brand as promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event
Field type	metric
Data type	int.number.value

product__total_sales_14d

Field label	Total product sales
Description	The total sales (in local currency) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad
Field type	metric
Data type	float.currency.value

product__dpv_14d

Field label	DPV
Description	The number of views of the advertised product's detail pages on Amazon
Field type	metric
Data type	int.number.value

product__dpv_views_14d

Field label	DPV views
Description	The number of detail page view conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

product__dpv_clicks_14d

Field label	DPV clicks
Description	The number of detail page view conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

product__total_dpv_14d

Field label	Total DPV
Description	The number of ad-attributed detail page views on Amazon. This includes views for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__total_dpv_views_14d

Field label	Total DPV views
Description	Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions)
Field type	metric
Data type	int.number.value

product__total_dpv_clicks_14d

Field label	Total DPV clicks
Description	The number of total detail page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__atl_14d

Field label	ATL
Description	The number of times a promoted ASIN is added to a customer's wish list, gift list or registry
Field type	metric
Data type	int.number.value

product__atl_views_14d

Field label	ATL views
Description	Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions)
Field type	metric
Data type	int.number.value

product__atl_clicks_14d

Field label	ATL clicks
Description	The number of add to list conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

product__total_atl_14d

Field label	Total ATL
Description	The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__total_atl_views_14d

Field label	Total ATL views
Description	The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__total_atl_clicks_14d

Field label	Total ATL clicks
Description	The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__atc_14d

Field label	ATC
Description	The number of times a promoted ASIN is added to a customer's cart
Field type	metric
Data type	int.number.value

product__atc_views_14d

Field label	ATC views
Description	The number of add to cart conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

product__atc_clicks_14d

Field label	ATC clicks
Description	The number of add to cart conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

product__total_atc_14d

Field label	Total ATC
Description	The number of times an ASIN is added to a customer's cart. This counts adds for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__total_atc_views_14d

Field label	Total ATC views
Description	The number of total add to carts attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__total_atc_clicks_14d

Field label	Total ATC clicks
Description	The number of total add to carts attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__purchases_14d

Field label	Purchases
Description	The number of times any amount of a promoted product or products are included in a purchase event. Purchase events include video rentals and new subscribe & save subscriptions
Field type	metric
Data type	int.number.value

product__purchases_views_14d

Field label	Purchases views
Description	The number of purchases attributed to ad impressions
Field type	metric
Data type	int.number.value

product__purchases_clicks_14d

Field label	Purchases clicks
Description	The number of purchases attributed to ad click-throughs
Field type	metric
Data type	int.number.value

product__total_purchases_14d

Field label	Total purchases
Description	The number of times any number of products are included in a single purchase event. Purchase events include subscribe & save subscriptions and video rentals. This counts purchases for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__total_purchases_views_14d

Field label	Total purchases views
Description	The number of total purchases attributed to impressions. This includes purchases for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__total_purchases_clicks_14d

Field label	Total purchases clicks
Description	The number of total purchases attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__new_to_brand_purchases_14d

Field label	New-to-brand purchases
Description	The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

product__new_to_brand_purchases_views_14d

Field label	New-to-brand purchases views
Description	The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

product__new_to_brand_purchases_clicks_14d

Field label	New-to-brand purchases clicks
Description	The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals
Field type	metric
Data type	int.number.value

product__new_to_brand_units_sold_14d

Field label	New-to-brand units sold
Description	The quantity of promoted products purchased for the first time within the brand over a one-year look-back period after delivering an ad. A campaign can have multiple units sold in a single purchase event
Field type	metric
Data type	int.number.value

product__new_to_brand_product_sales_14d

Field label	New-to-brand product sales
Description	The total sales (in local currency) of promoted products purchased for the first time over a one-year look-back window by customers on Amazon
Field type	metric
Data type	float.currency.value

product__prpv_14d

Field label	PRPV
Description	The number of views of the advertised product's customer review pages on Amazon. This includes views on either the read all reviews page or individual review pages
Field type	metric
Data type	int.number.value

product__prpv_views_14d

Field label	PRPV views
Description	The number of product review page view conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

product__prpv_clicks_14d

Field label	PRPV clicks
Description	The number of product review page view conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

product__total_prpv_14d

Field label	Total PRPV
Description	The number of ad-attributed product review page views on Amazon. This includes views on either the read all reviews page or individual review pages. This counts views for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__total_prpv_views_14d

Field label	Total PRPV views
Description	The number of Total product review page view conversions attributed to impressions. This includes views for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__total_prpv_clicks_14d

Field label	Total PRPV clicks
Description	The number of Total product review page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order
Field type	metric
Data type	int.number.value

product__new_subscribe_and_save_14d

Field label	New subscribe and save
Description	The number of new subscribe & save subscriptions attributed to a view or click on an ad. This count does not include orders of the ASIN(s) from replenishment subscription orders. New subscriptions are also included in the purchase count
Field type	metric
Data type	int.number.value

product__new_subscribe_and_save_views_14d

Field label	New subscribe and save views
Description	The number of subscribe & save subscriptions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

product__new_subscribe_and_save_clicks_14d

Field label	New subscribe and save clicks
Description	The number of subscribe & save subscriptions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

INVENTORY

inventory__placement_name

Field label	Placement name
Description	Placement name
Field type	metric
Data type	string.text.value

inventory__placement_size

Field label	Placement size
Description	The dimensions of the placement in pixels
Field type	metric
Data type	string.text.value

inventory__deal_type

Field label	Deal type
Description	Deal type
Field type	metric
Data type	string.text.value

LINE ITEM

campaign__line_item_id

Field label	Line item ID
Description	The unique identifier for the line item
Field type	dimension
Data type	string.text.value

campaign__line_item_name

Field label	Line item name
Description	Used to group creatives and apply budget, targeting, and various other settings to a campaign
Field type	dimension
Data type	string.text.value

campaign__line_item_start_date

Field label	Line item start date
Description	Line item start date
Field type	dimension
Data type	string.time.date

campaign__line_item_end_date

Field label	Line item end date
Description	Line item end date
Field type	dimension
Data type	string.time.date

campaign__line_item_budget

Field label	Line item budget
Description	Line item budget
Field type	dimension
Data type	string.text.value

campaign__line_item_external_id

Field label	Line item external ID
Description	Line item external ID
Field type	dimension
Data type	string.text.value

inventory__line_item_id

Field label	Line item ID
Description	The unique identifier for the line item
Field type	dimension
Data type	string.text.value

inventory__line_item_name

Field label	Line item name
Description	Used to group creatives and apply budget, targeting, and various other settings to a campaign
Field type	dimension
Data type	string.text.value

inventory__line_item_start_date

Field label	Line item start date
Description	Line item start date
Field type	dimension
Data type	string.time.date

inventory__line_item_end_date

Field label	Line item end date
Description	Line item end date
Field type	dimension
Data type	string.time.date

inventory__line_item_budget

Field label	Line item budget
Description	Line item budget
Field type	dimension
Data type	string.text.value

inventory__line_item_external_id

Field label	Line item external ID
Description	Line item external ID
Field type	dimension
Data type	string.text.value

audience__line_item_id

Field label	Line item ID
Description	The unique identifier for the line item
Field type	dimension
Data type	string.text.value

audience__line_item_name

Field label	Line item name
Description	Used to group creatives and apply budget, targeting, and various other settings to a campaign
Field type	dimension
Data type	string.text.value

audience__line_item_start_date

Field label	Line item start date
Description	Line item start date
Field type	dimension
Data type	string.time.date

audience__line_item_end_date

Field label	Line item end date
Description	Line item end date
Field type	dimension
Data type	string.time.date

product__line_item_id

Field label	Line item ID
Description	A unique identifier assigned to a line item
Field type	dimension
Data type	string.text.value

product__line_item_name

Field label	Line item name
Description	Line item name
Field type	dimension
Data type	string.text.value

product__line_item_external_id

Field label	Line item external ID
Description	Line item custom ID optionally entered by user
Field type	dimension
Data type	string.text.value

product__line_item_start_date

Field label	Line item start date
Description	Line item start date
Field type	dimension
Data type	string.time.date

product__line_item_end_date

Field label	Line item end date
Description	Line item end date
Field type	dimension
Data type	string.time.date

product__line_item_budget

Field label	Line item budget
Description	The total amount of money that be consumed by a line item
Field type	dimension
Data type	string.text.value

ORDER

campaign__order_id

Field label	Order ID
Description	The unique identifier for the order
Field type	dimension
Data type	string.text.value

campaign__order_name

Field label	Order name
Description	Used to group line items and apply a budget and various other settings to a campaign
Field type	dimension
Data type	string.text.value

campaign__order_external_id

Field label	Order external ID
Description	Order external ID
Field type	dimension
Data type	string.text.value

campaign__order_start_date

Field label	Order start date
Description	Order start date
Field type	dimension
Data type	string.time.date

campaign__order_end_date

Field label	Order end date
Description	Order end date
Field type	dimension
Data type	string.time.date

campaign__order_currency

Field label	Order currency
Description	Order currency
Field type	dimension
Data type	string.currency.code

campaign__order_budget

Field label	Order budget
Description	Order budget
Field type	dimension
Data type	string.text.value

inventory__order_id

Field label	Order ID
Description	The unique identifier for the order
Field type	dimension
Data type	string.text.value

inventory__order_name

Field label	Order name
Description	Used to group line items and apply a budget and various other settings to a campaign
Field type	dimension
Data type	string.text.value

inventory__order_external_id

Field label	Order external ID
Description	Order external ID
Field type	dimension
Data type	string.text.value

inventory__order_start_date

Field label	Order start date
Description	Order start date
Field type	dimension
Data type	string.time.date

inventory__order_end_date

Field label	Order end date
Description	Order end date
Field type	dimension
Data type	string.time.date

inventory__order_currency

Field label	Order currency
Description	Order currency
Field type	dimension
Data type	string.currency.code

inventory__order_budget

Field label	Order budget
Description	Order budget
Field type	dimension
Data type	string.text.value

audience__order_id

Field label	Order ID
Description	The unique identifier for the order
Field type	dimension
Data type	string.text.value

audience__order_name

Field label	Order name
Description	Used to group line items and apply a budget and various other settings to a campaign
Field type	dimension
Data type	string.text.value

audience__order_start_date

Field label	Order start date
Description	Order start date
Field type	dimension
Data type	string.time.date

audience__order_end_date

Field label	Order end date
Description	Order end date
Field type	dimension
Data type	string.time.date

audience__order_currency

Field label	Order currency
Description	Order currency
Field type	dimension
Data type	string.currency.code

product__order_id

Field label	Order ID
Description	A unique identifier assigned to an order
Field type	dimension
Data type	string.text.value

product__order_name

Field label	Order name
Description	Order name
Field type	dimension
Data type	string.text.value

product__order_external_id

Field label	Order external ID
Description	A user defined identifier for an order or line item
Field type	dimension
Data type	string.text.value

product__order_start_date

Field label	Order start date
Description	Order start date
Field type	dimension
Data type	string.time.date

product__order_end_date

Field label	Order end date
Description	Order end date
Field type	dimension
Data type	string.time.date

product__order_currency

Field label	Order currency
Description	Order currency
Field type	dimension
Data type	string.currency.code

product__order_budget

Field label	Order budget
Description	The total amount of money that be consumed by an order
Field type	dimension
Data type	string.text.value

PIXEL CONVERSIONS

campaign__total_pixel_14d

Field label	Total pixel conversions
Description	The total number of pixel conversions
Field type	metric
Data type	int.number.value

campaign__total_pixel_cvr_14d

Field label	Total pixel conversion rate
Description	The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__total_pixel_cpa_14d

Field label	Total pixel cost per acquisition
Description	The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel)
Field type	metric
Data type	float.currency.value

campaign__subscription_page_14d

Field label	Subscription page
Description	The number of Subscription page conversions
Field type	metric
Data type	int.number.value

campaign__subscription_page_views_14d

Field label	Subscription page view-through conversions
Description	The number of Subscription page conversions attributed to an ad view
Field type	metric
Data type	int.number.value

campaign__subscription_page_clicks_14d

Field label	Subscription page click-through conversions
Description	The number of Subscription page conversions attributed to an ad click
Field type	metric
Data type	int.number.value

campaign__subscription_page_cvr_14d

Field label	Subscription page conversion rate
Description	The number of Subscription page conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__subscription_page_cpa_14d

Field label	Subscription page cost per acquisition
Description	The average cost to acquire a Subscription page conversion. (Subscription page CPA = Total cost / Subscription page)
Field type	metric
Data type	float.currency.value

campaign__application_14d

Field label	Application
Description	The number of Application conversions
Field type	metric
Data type	int.number.value

campaign__application_views_14d

Field label	Application view-through conversions
Description	The number of Application conversions attributed to an ad view
Field type	metric
Data type	int.number.value

campaign__application_clicks_14d

Field label	Application click-through conversions
Description	The number of Application conversions attributed to an ad click
Field type	metric
Data type	int.number.value

campaign__application_cvr_14d

Field label	Application conversion rate
Description	The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__application_cpa_14d

Field label	Application cost per acquisition
Description	The average cost to acquire an Application conversion. (Application CPA = Total cost / Application)
Field type	metric
Data type	float.currency.value

campaign__sign_up_button_14d

Field label	Sign up button
Description	The number of Sign up button pixel conversions
Field type	metric
Data type	int.number.value

campaign__sign_up_button_views_14d

Field label	Sign up button view-through conversions
Description	The number of Sign up button pixel conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

campaign__sign_up_button_clicks_14d

Field label	Sign up button click-through conversions
Description	The number of Sign up button pixel conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

campaign__sign_up_button_cvr_14d

Field label	Sign up button conversion rate
Description	The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__sign_up_button_cpa_14d

Field label	Sign up button cost per acquisition
Description	The average cost to acquire a Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button)
Field type	metric
Data type	float.currency.value

campaign__added_to_shopping_cart_14d

Field label	Added to shopping cart
Description	The number of Added to shopping cart pixel conversions
Field type	metric
Data type	int.number.value

campaign__added_to_shopping_cart_views_14d

Field label	Added to shopping cart view-through conversions
Description	The number of Added to shopping cart pixel conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

campaign__added_to_shopping_cart_clicks_14d

Field label	Added to shopping cart click-through conversions
Description	The number of Added to shopping cart pixel conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

campaign__added_to_shopping_cart_cvr_14d

Field label	Added to shopping cart conversion rate
Description	The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__added_to_shopping_cart_cpa_14d

Field label	Added to shopping cart cost per acquisition
Description	The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart)
Field type	metric
Data type	float.currency.value

campaign__product_purchased

Field label	Product purchased
Description	The number of Product purchased pixel conversions
Field type	metric
Data type	int.number.value

campaign__product_purchased_cvr

Field label	Product purchased conversion rate
Description	The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__product_purchased_cpa

Field label	Product purchased cost per acquisition
Description	The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased)
Field type	metric
Data type	float.currency.value

campaign__search

Field label	Search
Description	The number of search pixel conversions tracked off-Amazon (via Amazon DSP pixel)
Field type	metric
Data type	int.number.value

campaign__brand_search_14d

Field label	Brand search
Description	The number of Brand search pixel conversions
Field type	metric
Data type	int.number.value

campaign__brand_search_views_14d

Field label	Brand search view-through conversions
Description	The number of Brand search pixel conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

campaign__brand_search_clicks_14d

Field label	Brand search click-through conversions
Description	The number of Brand search pixel conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

campaign__brand_search_cvr_14d

Field label	Brand search conversion rate
Description	The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions)
Field type	metric
Data type	float.number.ratio

campaign__brand_search_cpa_14d

Field label	Brand search cost per acquisition
Description	The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search)
Field type	metric
Data type	float.currency.value

inventory__total_pixel_14d

Field label	Total pixel conversions
Description	The total number of pixel conversions
Field type	metric
Data type	int.number.value

inventory__total_pixel_cvr_14d

Field label	Total pixel conversion rate
Description	The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__total_pixel_cpa_14d

Field label	Total pixel cost per acquisition
Description	The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel)
Field type	metric
Data type	float.currency.value

inventory__subscription_page_14d

Field label	Subscription page
Description	The number of Subscription page conversions
Field type	metric
Data type	int.number.value

inventory__subscription_page_views_14d

Field label	Subscription page view-through conversions
Description	The number of Subscription page conversions attributed to an ad view
Field type	metric
Data type	int.number.value

inventory__subscription_page_clicks_14d

Field label	Subscription page click-through conversions
Description	The number of Subscription page conversions attributed to an ad click
Field type	metric
Data type	int.number.value

inventory__subscription_page_cvr_14d

Field label	Subscription page conversion rate
Description	The number of Subscription page conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__subscription_page_cpa_14d

Field label	Subscription page cost per acquisition
Description	The average cost to acquire a Subscription page conversion. (Subscription page CPA = Total cost / Subscription page)
Field type	metric
Data type	float.currency.value

inventory__application_14d

Field label	Application
Description	The number of Application conversions
Field type	metric
Data type	int.number.value

inventory__application_views_14d

Field label	Application view-through conversions
Description	The number of Application conversions attributed to an ad view
Field type	metric
Data type	int.number.value

inventory__application_clicks_14d

Field label	Application click-through conversions
Description	The number of Application conversions attributed to an ad click
Field type	metric
Data type	int.number.value

inventory__application_cvr_14d

Field label	Application conversion rate
Description	The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__application_cpa_14d

Field label	Application cost per acquisition
Description	The average cost to acquire an Application conversion. (Application CPA = Total cost / Application)
Field type	metric
Data type	float.currency.value

inventory__sign_up_button_14d

Field label	Sign up button
Description	The number of Sign up button pixel conversions
Field type	metric
Data type	int.number.value

inventory__sign_up_button_views_14d

Field label	Sign up button view-through conversions
Description	The number of Sign up button pixel conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

inventory__sign_up_button_clicks_14d

Field label	Sign up button click-through conversions
Description	The number of Sign up button pixel conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

inventory__sign_up_button_cvr_14d

Field label	Sign up button conversion rate
Description	The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__sign_up_button_cpa_14d

Field label	Sign up button cost per acquisition
Description	The average cost to acquire a Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button)
Field type	metric
Data type	float.currency.value

inventory__added_to_shopping_cart_14d

Field label	Added to shopping cart
Description	The number of Added to shopping cart pixel conversions
Field type	metric
Data type	int.number.value

inventory__added_to_shopping_cart_views_14d

Field label	Added to shopping cart view-through conversions
Description	The number of Added to shopping cart pixel conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

inventory__added_to_shopping_cart_clicks_14d

Field label	Added to shopping cart click-through conversions
Description	The number of Added to shopping cart pixel conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

inventory__added_to_shopping_cart_cvr_14d

Field label	Added to shopping cart conversion rate
Description	The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__added_to_shopping_cart_cpa_14d

Field label	Added to shopping cart cost per acquisition
Description	The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart)
Field type	metric
Data type	float.currency.value

inventory__product_purchased

Field label	Product purchased
Description	The number of Product purchased pixel conversions
Field type	metric
Data type	int.number.value

inventory__product_purchased_cvr

Field label	Product purchased conversion rate
Description	The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__product_purchased_cpa

Field label	Product purchased cost per acquisition
Description	The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased)
Field type	metric
Data type	float.currency.value

inventory__search

Field label	Search
Description	The number of search pixel conversions tracked off-Amazon (via Amazon DSP pixel)
Field type	metric
Data type	int.number.value

inventory__brand_search_14d

Field label	Brand search
Description	The number of Brand search pixel conversions
Field type	metric
Data type	int.number.value

inventory__brand_search_views_14d

Field label	Brand search view-through conversions
Description	The number of Brand search pixel conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

inventory__brand_search_clicks_14d

Field label	Brand search click-through conversions
Description	The number of Brand search pixel conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

inventory__brand_search_cvr_14d

Field label	Brand search conversion rate
Description	The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions)
Field type	metric
Data type	float.number.ratio

inventory__brand_search_cpa_14d

Field label	Brand search cost per acquisition
Description	The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search)
Field type	metric
Data type	float.currency.value

audience__marketing_landing_page_cvr_14d

Field label	Marketing landing page conversion rate
Description	The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions)
Field type	metric
Data type	float.number.ratio

audience__marketing_landing_page_cpa_14d

Field label	Marketing landing page cost per acquisition
Description	The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page)
Field type	metric
Data type	float.currency.value

audience__sign_up_page_cvr_14d

Field label	Sign up page conversion rate
Description	The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions)
Field type	metric
Data type	float.number.ratio

audience__sign_up_page_cpa_14d

Field label	Sign up page cost per acquisition
Description	The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page)
Field type	metric
Data type	float.currency.value

audience__application_14d

Field label	Application
Description	The number of Application conversions
Field type	metric
Data type	int.number.value

audience__application_views_14d

Field label	Application view-through conversions
Description	The number of Application conversions attributed to an ad view
Field type	metric
Data type	int.number.value

audience__application_clicks_14d

Field label	Application click-through conversions
Description	The number of Application conversions attributed to an ad click
Field type	metric
Data type	int.number.value

audience__application_cvr_14d

Field label	Application conversion rate
Description	The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions)
Field type	metric
Data type	float.number.ratio

audience__application_cpa_14d

Field label	Application cost per acquisition
Description	The average cost to acquire an Application conversion. (Application CPA = Total cost / Application)
Field type	metric
Data type	float.currency.value

audience__game_load_cvr_14d

Field label	Game load conversion rate
Description	The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions)
Field type	metric
Data type	float.number.ratio

audience__game_load_cpa_14d

Field label	Game load cost per acquisition
Description	The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load)
Field type	metric
Data type	float.currency.value

audience__widget_load_cvr_14d

Field label	Widget load conversion rate
Description	The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions)
Field type	metric
Data type	float.number.ratio

audience__widget_load_cpa_14d

Field label	Widget load cost per acquisition
Description	The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load)
Field type	metric
Data type	float.currency.value

audience__survey_start_cvr_14d

Field label	Survey start conversion rate
Description	The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions)
Field type	metric
Data type	float.number.ratio

audience__survey_start_cpa_14d

Field label	Survey start cost per acquisition
Description	The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start)
Field type	metric
Data type	float.currency.value

audience__survey_finish_cvr_14d

Field label	Survey finish conversion rate
Description	The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions)
Field type	metric
Data type	float.number.ratio

audience__survey_finish_cpa_14d

Field label	Survey finish cost per acquisition
Description	The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish)
Field type	metric
Data type	float.currency.value

audience__banner_interaction_cvr_14d

Field label	Banner interaction conversion rate
Description	The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions)
Field type	metric
Data type	float.number.ratio

audience__banner_interaction_cpa_14d

Field label	Banner interaction cost per acquisition
Description	The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction)
Field type	metric
Data type	float.currency.value

audience__widget_interaction_cvr_14d

Field label	Widget interaction conversion rate
Description	The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions)
Field type	metric
Data type	float.number.ratio

audience__widget_interaction_cpa_14d

Field label	Widget interaction cost per acquisition
Description	The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction)
Field type	metric
Data type	float.currency.value

audience__game_interaction_cvr_14d

Field label	Game interaction conversion rate
Description	The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions)
Field type	metric
Data type	float.number.ratio

audience__game_interaction_cpa_14d

Field label	Game interaction cost per acquisition
Description	The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction)
Field type	metric
Data type	float.currency.value

audience__email_load_cvr_14d

Field label	Email load conversion rate
Description	The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions)
Field type	metric
Data type	float.number.ratio

audience__email_load_cpa_14d

Field label	Email load cost per acquisition
Description	The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load)
Field type	metric
Data type	float.currency.value

audience__email_interaction_cvr_14d

Field label	Email interaction conversion rate
Description	The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions)
Field type	metric
Data type	float.number.ratio

audience__email_interaction_cpa_14d

Field label	Email interaction cost per acquisition
Description	The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction)
Field type	metric
Data type	float.currency.value

audience__submit_button_cvr_14d

Field label	Submit button conversion rate
Description	The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions)
Field type	metric
Data type	float.number.ratio

audience__submit_button_cpa_14d

Field label	Submit button cost per acquisition
Description	The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button)
Field type	metric
Data type	float.currency.value

audience__purchase_button_cvr_14d

Field label	Purchase button conversion rate
Description	The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions)
Field type	metric
Data type	float.number.ratio

audience__purchase_button_cpa_14d

Field label	Purchase button cost per acquisition
Description	The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button)
Field type	metric
Data type	float.currency.value

audience__click_on_redirect_cvr_14d

Field label	Click on redirect conversion rate
Description	The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions)
Field type	metric
Data type	float.number.ratio

audience__click_on_redirect_cpa_14d

Field label	Click on redirect cost per acquisition
Description	The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect)
Field type	metric
Data type	float.currency.value

audience__subscription_button_cvr_14d

Field label	Subscription button conversion rate
Description	The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions)
Field type	metric
Data type	float.number.ratio

audience__subscription_button_cpa_14d

Field label	Subscription button cost per acquisition
Description	The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button)
Field type	metric
Data type	float.currency.value

audience__success_page_cvr_14d

Field label	Success page conversion rate
Description	The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions)
Field type	metric
Data type	float.number.ratio

audience__success_page_cpa_14d

Field label	Success page cost per acquisition
Description	The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page)
Field type	metric
Data type	float.currency.value

audience__thank_you_page_cvr_14d

Field label	Thank you page conversion rate
Description	The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions)
Field type	metric
Data type	float.number.ratio

audience__thank_you_page_cpa_14d

Field label	Thank you page cost per acquisition
Description	The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page)
Field type	metric
Data type	float.currency.value

audience__registration_form_cvr_14d

Field label	Registration form conversion rate
Description	The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions)
Field type	metric
Data type	float.number.ratio

audience__registration_form_cpa_14d

Field label	Registration form cost per acquisition
Description	The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form)
Field type	metric
Data type	float.currency.value

audience__registration_confirm_page_cvr_14d

Field label	Registration confirm page conversion rate
Description	The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions)
Field type	metric
Data type	float.number.ratio

audience__registration_confirm_page_cpa_14d

Field label	Registration confirm page cost per acquisition
Description	The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page)
Field type	metric
Data type	float.currency.value

audience__store_locator_page_cvr_14d

Field label	Store locator page conversion rate
Description	The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions)
Field type	metric
Data type	float.number.ratio

audience__store_locator_page_cpa_14d

Field label	Store locator page cost per acquisition
Description	The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page)
Field type	metric
Data type	float.currency.value

audience__brand_store_engagement_1_cvr

Field label	Brand store engagement 1 conversion rate
Description	The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions)
Field type	metric
Data type	float.number.ratio

audience__brand_store_engagement_1_cpa

Field label	Brand store engagement 1 cost per acquisition
Description	The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1)
Field type	metric
Data type	float.currency.value

audience__brand_store_engagement_2_cvr

Field label	Brand store engagement 2 conversion rate
Description	The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions)
Field type	metric
Data type	float.number.ratio

audience__brand_store_engagement_2_cpa

Field label	Brand store engagement 2 cost per acquisition
Description	The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2)
Field type	metric
Data type	float.currency.value

audience__brand_store_engagement_3_cvr

Field label	Brand store engagement 3 conversion rate
Description	The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions)
Field type	metric
Data type	float.number.ratio

audience__brand_store_engagement_3_cpa

Field label	Brand store engagement 3 cost per acquisition
Description	The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3)
Field type	metric
Data type	float.currency.value

audience__brand_store_engagement_4_cvr

Field label	Brand store engagement 4 conversion rate
Description	The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions)
Field type	metric
Data type	float.number.ratio

audience__brand_store_engagement_4_cpa

Field label	Brand store engagement 4 cost per acquisition
Description	The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4)
Field type	metric
Data type	float.currency.value

audience__brand_store_engagement_5_cvr

Field label	Brand store engagement 5 conversion rate
Description	The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions)
Field type	metric
Data type	float.number.ratio

audience__brand_store_engagement_5_cpa

Field label	Brand store engagement 5 cost per acquisition
Description	The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5)
Field type	metric
Data type	float.currency.value

audience__brand_store_engagement_6_cvr

Field label	Brand store engagement 6 conversion rate
Description	The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions)
Field type	metric
Data type	float.number.ratio

audience__brand_store_engagement_6_cpa

Field label	Brand store engagement 6 cost per acquisition
Description	The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6)
Field type	metric
Data type	float.currency.value

audience__brand_store_engagement_7_cvr

Field label	Brand store engagement 7 conversion rate
Description	The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions)
Field type	metric
Data type	float.number.ratio

audience__brand_store_engagement_7_cpa

Field label	Brand store engagement 7 cost per acquisition
Description	The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7)
Field type	metric
Data type	float.currency.value

audience__added_to_shopping_cart_14d

Field label	Added to shopping cart
Description	The number of Added to shopping cart pixel conversions
Field type	metric
Data type	int.number.value

audience__added_to_shopping_cart_views_14d

Field label	Added to shopping cart view-through conversions
Description	The number of Added to shopping cart pixel conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

audience__added_to_shopping_cart_clicks_14d

Field label	Added to shopping cart click-through conversions
Description	The number of Added to shopping cart pixel conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

audience__added_to_shopping_cart_cvr_14d

Field label	Added to shopping cart conversion rate
Description	The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions)
Field type	metric
Data type	float.number.ratio

audience__added_to_shopping_cart_cpa_14d

Field label	Added to shopping cart cost per acquisition
Description	The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart)
Field type	metric
Data type	float.currency.value

audience__message_sent_cvr_14d

Field label	Message sent conversion rate
Description	The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions)
Field type	metric
Data type	float.number.ratio

audience__message_sent_cpa_14d

Field label	Message sent cost per acquisition
Description	The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent)
Field type	metric
Data type	float.currency.value

audience__mashup_click_to_page_cvr

Field label	Mashup click to page conversion rate
Description	The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions)
Field type	metric
Data type	float.number.ratio

audience__mashup_click_to_page_cpa

Field label	Mashup click to page cost per acquisition
Description	The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page)
Field type	metric
Data type	float.currency.value

audience__mashup_backup_image_cvr

Field label	Mashup backup image conversion rate
Description	The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions)
Field type	metric
Data type	float.number.ratio

audience__mashup_backup_image_cpa

Field label	Mashup backup image cost per acquisition
Description	The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image)
Field type	metric
Data type	float.currency.value

audience__homepage_visit_cvr_14d

Field label	Homepage visit conversion rate
Description	The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions)
Field type	metric
Data type	float.number.ratio

audience__homepage_visit_cpa_14d

Field label	Homepage visit cost per acquisition
Description	The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit)
Field type	metric
Data type	float.currency.value

audience__mashup_add_to_cart_cvr_14d

Field label	Mashup add to cart conversion rate
Description	The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions)
Field type	metric
Data type	float.number.ratio

audience__mashup_add_to_cart_cpa_14d

Field label	Mashup add to cart cost per acquisition
Description	The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart)
Field type	metric
Data type	float.currency.value

audience__mashup_add_to_wishlist_cvr_14d

Field label	Mashup add to wishlist conversion rate
Description	The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions)
Field type	metric
Data type	float.number.ratio

audience__mashup_add_to_wishlist_cpa_14d

Field label	Mashup add to wishlist cost per acquisition
Description	The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist)
Field type	metric
Data type	float.currency.value

audience__mashup_subscribe_and_save_cvr_14d

Field label	Mashup subscribe and save conversion rate
Description	The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions)
Field type	metric
Data type	float.number.ratio

audience__mashup_subscribe_and_save_cpa_14d

Field label	Mashup subscribe and save cost per acquisition
Description	The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save)
Field type	metric
Data type	float.currency.value

audience__mashup_clip_coupon_click_cvr_14d

Field label	Mashup clip coupon click conversion rate
Description	The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions)
Field type	metric
Data type	float.number.ratio

audience__mashup_clip_coupon_click_cpa_14d

Field label	Mashup clip coupon click cost per acquisition
Description	The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click)
Field type	metric
Data type	float.currency.value

audience__mashup_shop_now_click_cvr_14d

Field label	Mashup shop now click conversion rate
Description	The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions)
Field type	metric
Data type	float.number.ratio

audience__mashup_shop_now_click_cpa_14d

Field label	Mashup shop now click cost per acquisition
Description	The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click)
Field type	metric
Data type	float.currency.value

audience__referral_cvr_14d

Field label	Referral conversion rate
Description	The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions)
Field type	metric
Data type	float.number.ratio

audience__referral_cpa_14d

Field label	Referral cost per acquisition
Description	The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral)
Field type	metric
Data type	float.currency.value

audience__accept_cvr_14d

Field label	Accept conversion rate
Description	The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions)
Field type	metric
Data type	float.number.ratio

audience__accept_cpa_14d

Field label	Accept cost per acquisition
Description	The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept)
Field type	metric
Data type	float.currency.value

audience__decline_cvr_14d

Field label	Decline conversion rate
Description	The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions)
Field type	metric
Data type	float.number.ratio

audience__decline_cpa_14d

Field label	Decline cost per acquisition
Description	The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline)
Field type	metric
Data type	float.currency.value

audience__drop_down_selection_cvr_14d

Field label	Drop down selection conversion rate
Description	The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions)
Field type	metric
Data type	float.number.ratio

audience__drop_down_selection_cpa_14d

Field label	Drop down selection cost per acquisition
Description	The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection)
Field type	metric
Data type	float.currency.value

audience__brand_search_14d

Field label	Brand search
Description	The number of Brand search pixel conversions
Field type	metric
Data type	int.number.value

audience__brand_search_views_14d

Field label	Brand search view-through conversions
Description	The number of Brand search pixel conversions attributed to ad impressions
Field type	metric
Data type	int.number.value

audience__brand_search_clicks_14d

Field label	Brand search click-through conversions
Description	The number of Brand search pixel conversions attributed to ad click-throughs
Field type	metric
Data type	int.number.value

audience__brand_search_cvr_14d

Field label	Brand search conversion rate
Description	The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions)
Field type	metric
Data type	float.number.ratio

audience__brand_search_cpa_14d

Field label	Brand search cost per acquisition
Description	The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search)
Field type	metric
Data type	float.currency.value

PRODUCT

product__product_name

Field label	Product name
Description	The name of the product sold as it appears in the Amazon retail catalog
Field type	dimension
Data type	string.text.value

product__product_group

Field label	Product group
Description	A distinct product grouping distinguishing products like books from watches and video games from toys. Contains categories
Field type	dimension
Data type	string.text.value

product__product_category

Field label	Product category
Description	A classification for the type of product being sold which determines its place in the Amazon retail catalog. Contains subcategories
Field type	dimension
Data type	string.text.value

product__product_subcategory

Field label	Product subcategory
Description	A classification for the type of product being sold which determines its place in the Amazon retail catalog
Field type	dimension
Data type	string.text.value

product__parent_asin

Field label	Parent ASIN
Description	The Amazon Standard Identification Number (ASIN) that is the parent of this ASIN
Field type	dimension
Data type	string.text.value

product__brand_name

Field label	Brand name
Description	The name of the brand the campaign is advertising
Field type	dimension
Data type	string.text.value

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

SEGMENT

audience__segment_type

Field label	Segment type
Description	Segment type description
Field type	dimension
Data type	string.text.value

audience__segment_source

Field label	Segment source
Description	Source of the segment
Field type	dimension
Data type	string.text.value

audience__segment_marketplace_id

Field label	Segment marketplace id
Description	Marketplace ID of the segment
Field type	dimension
Data type	string.text.value

SITE

inventory__site_name

Field label	Site name
Description	The site or group of sites the campaign ran on
Field type	dimension
Data type	string.text.value

SUPPLY

inventory__supply_source_name

Field label	Supply source name
Description	The inventory the campaign ran on, for example real-time bidding exchanges or Amazon-owned sites
Field type	dimension
Data type	string.text.value

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

campaign__year

Field label	Year
Field type	dimension
Data type	string.time.year

campaign__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

campaign__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

campaign__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

campaign__month

Field label	Month
Field type	dimension
Data type	string.time.month

campaign__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

campaign__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

campaign__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

campaign__day_of_month

Field label	Day of month
Description	Day of month
Field type	dimension
Data type	string.time.dayofmonth

campaign__day_of_week

Field label	Day of week (Sun-Sat)
Description	Day of week (Sunday-Saturday)
Field type	dimension
Data type	string.time.dayofweek

campaign__day_of_week_iso

Field label	Day of week (Mon-Sun)
Description	Day of week (Monday-Sunday)
Field type	dimension
Data type	string.time.dayofweekiso

campaign__date

Field label	Date
Description	The specific date the campaign ran
Field type	dimension
Data type	string.time.date

campaign__date_time

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

inventory__year

Field label	Year
Field type	dimension
Data type	string.time.year

inventory__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

inventory__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

inventory__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

inventory__month

Field label	Month
Field type	dimension
Data type	string.time.month

inventory__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

inventory__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

inventory__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

inventory__day_of_month

Field label	Day of month
Description	Day of month
Field type	dimension
Data type	string.time.dayofmonth

inventory__day_of_week

Field label	Day of week (Sun-Sat)
Description	Day of week (Sunday-Saturday)
Field type	dimension
Data type	string.time.dayofweek

inventory__day_of_week_iso

Field label	Day of week (Mon-Sun)
Description	Day of week (Monday-Sunday)
Field type	dimension
Data type	string.time.dayofweekiso

inventory__date

Field label	Date
Description	The specific date the campaign ran
Field type	dimension
Data type	string.time.date

inventory__date_time

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

product__year

Field label	Year
Field type	dimension
Data type	string.time.year

product__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

product__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

product__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

product__month

Field label	Month
Field type	dimension
Data type	string.time.month

product__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

product__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

product__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

product__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

product__day_of_month

Field label	Day of month
Description	Day of month
Field type	dimension
Data type	string.time.dayofmonth

product__day_of_week

Field label	Day of week (Sun-Sat)
Description	Day of week (Sunday-Saturday)
Field type	dimension
Data type	string.time.dayofweek

product__day_of_week_iso

Field label	Day of week (Mon-Sun)
Description	Day of week (Monday-Sunday)
Field type	dimension
Data type	string.time.dayofweekiso

product__date

Field label	Date
Field type	dimension
Data type	string.time.date

product__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

TRAFFIC

campaign__impressions

Field label	Impressions
Description	The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions
Field type	metric
Data type	int.number.value

campaign__viewable_impressions

Field label	Viewable impressions
Description	Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics
Field type	metric
Data type	int.number.value

campaign__measurable_impressions

Field label	Measurable impressions
Description	Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics
Field type	metric
Data type	int.number.value

campaign__measurable_rate

Field label	Measurable rate
Description	Measurable impressions / total impressions. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics
Field type	metric
Data type	float.number.ratio

campaign__viewability_rate

Field label	Viewability rate
Description	viewability rate
Field type	metric
Data type	float.number.ratio

campaign__page_views

Field label	Page views
Description	The number of page view pixel conversions recorded off-Amazon
Field type	metric
Data type	int.number.value

campaign__click_throughs

Field label	Clicks
Description	The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs)
Field type	metric
Data type	int.number.value

campaign__ctr

Field label	CTR
Description	The number of click-throughs relative to the number of impressions
Field type	metric
Data type	float.number.ratio

campaign__ecpc

Field label	eCPC
Description	The average cost paid per click-through. (Effective cost per click-through)
Field type	metric
Data type	float.currency.value

campaign__ecpm

Field label	eCPM
Description	The total cost per thousand impressions
Field type	metric
Data type	float.currency.value

campaign__erpm

Field label	eRPM
Description	Effective (average) revenue for promoted products generated per thousand impressions. (eRPM = Sales / (Impressions / 1000))
Field type	metric
Data type	float.number.ratio

campaign__gross_click_throughs

Field label	Gross clicks
Description	The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs)
Field type	metric
Data type	int.number.value

campaign__gross_impressions

Field label	Gross impressions
Description	The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results
Field type	metric
Data type	int.number.value

campaign__invalid_click_throughs

Field label	Invalid clicks
Description	Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs)
Field type	metric
Data type	int.number.value

campaign__invalid_impressions

Field label	Invalid impressions
Description	The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results
Field type	metric
Data type	int.number.value

campaign__invalid_click_throughs_rate

Field label	Invalid clicks rate
Description	The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results
Field type	metric
Data type	float.number.ratio

campaign__invalid_impression_rate

Field label	Invalid impression rate
Description	The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results
Field type	metric
Data type	float.number.ratio

inventory__impressions

Field label	Impressions
Description	The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions
Field type	metric
Data type	int.number.value

inventory__viewable_impressions

Field label	Viewable impressions
Description	Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics
Field type	metric
Data type	int.number.value

inventory__measurable_impressions

Field label	Measurable impressions
Description	Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics
Field type	metric
Data type	int.number.value

inventory__measurable_rate

Field label	Measurable rate
Description	Measurable impressions / total impressions. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics
Field type	metric
Data type	float.number.ratio

inventory__viewability_rate

Field label	Viewability rate
Description	viewability rate
Field type	metric
Data type	float.number.ratio

inventory__page_views

Field label	Page views
Description	The number of page view pixel conversions recorded off-Amazon
Field type	metric
Data type	int.number.value

inventory__click_throughs

Field label	Clicks
Description	The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs)
Field type	metric
Data type	int.number.value

inventory__ctr

Field label	CTR
Description	The number of click-throughs relative to the number of impressions
Field type	metric
Data type	float.number.ratio

inventory__ecpc

Field label	eCPC
Description	The average cost paid per click-through. (Effective cost per click-through)
Field type	metric
Data type	float.currency.value

inventory__ecpm

Field label	eCPM
Description	The total cost per thousand impressions
Field type	metric
Data type	float.currency.value

inventory__erpm

Field label	eRPM
Description	Effective (average) revenue for promoted products generated per thousand impressions. (eRPM = Sales / (Impressions / 1000))
Field type	metric
Data type	float.number.ratio

inventory__gross_click_throughs

Field label	Gross clicks
Description	The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs)
Field type	metric
Data type	int.number.value

inventory__gross_impressions

Field label	Gross impressions
Description	The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results
Field type	metric
Data type	int.number.value

inventory__invalid_click_throughs

Field label	Invalid clicks
Description	Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs)
Field type	metric
Data type	int.number.value

inventory__invalid_impressions

Field label	Invalid impressions
Description	The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results
Field type	metric
Data type	int.number.value

inventory__invalid_click_throughs_rate

Field label	Invalid clicks rate
Description	The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results
Field type	metric
Data type	float.number.ratio

inventory__invalid_impression_rate

Field label	Invalid impression rate
Description	The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results
Field type	metric
Data type	float.number.ratio

audience__impressions

Field label	Impressions
Description	The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions
Field type	metric
Data type	int.number.value

audience__click_throughs

Field label	Clicks
Description	The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs)
Field type	metric
Data type	int.number.value

audience__ctr

Field label	CTR
Description	The number of click-throughs relative to the number of impressions
Field type	metric
Data type	float.number.ratio

audience__ecpc

Field label	eCPC
Description	The average cost paid per click-through. (Effective cost per click-through)
Field type	metric
Data type	float.currency.value

audience__ecpm

Field label	eCPM
Description	The total cost per thousand impressions
Field type	metric
Data type	float.currency.value

audience__gross_click_throughs

Field label	Gross clicks
Description	The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs)
Field type	metric
Data type	int.number.value

audience__gross_impressions

Field label	Gross impressions
Description	The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results
Field type	metric
Data type	int.number.value

audience__invalid_click_throughs

Field label	Invalid clicks
Description	Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs)
Field type	metric
Data type	int.number.value

audience__invalid_impressions

Field label	Invalid impressions
Description	The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results
Field type	metric
Data type	int.number.value

audience__invalid_click_throughs_rate

Field label	Invalid clicks rate
Description	The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results
Field type	metric
Data type	float.number.ratio

audience__invalid_impression_rate

Field label	Invalid impression rate
Description	The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results
Field type	metric
Data type	float.number.ratio

VIDEO

campaign__video_start

Field label	Video start
Description	The number of times a video ad was started
Field type	metric
Data type	int.number.value

campaign__video_first_quartile

Field label	Video first quartile
Description	The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed
Field type	metric
Data type	int.number.value

campaign__video_midpoint

Field label	Video midpoint
Description	The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed
Field type	metric
Data type	int.number.value

campaign__video_third_quartile

Field label	Video third quartile
Description	The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed
Field type	metric
Data type	int.number.value

campaign__video_complete

Field label	Video complete
Description	The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed
Field type	metric
Data type	int.number.value

inventory__video_start

Field label	Video start
Description	The number of times a video ad was started
Field type	metric
Data type	int.number.value

inventory__video_first_quartile

Field label	Video first quartile
Description	The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed
Field type	metric
Data type	int.number.value

inventory__video_midpoint

Field label	Video midpoint
Description	The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed
Field type	metric
Data type	int.number.value

inventory__video_third_quartile

Field label	Video third quartile
Description	The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed
Field type	metric
Data type	int.number.value

inventory__video_complete

Field label	Video complete
Description	The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed
Field type	metric
Data type	int.number.value

audience__video_started_cvr

Field label	Video started conversion rate
Description	The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions)
Field type	metric
Data type	float.number.ratio

audience__video_started_cpa

Field label	Video started cost per acquisition
Description	The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started)
Field type	metric
Data type	float.currency.value

audience__video_completed_cvr

Field label	Video completed conversion rate
Description	The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions)
Field type	metric
Data type	float.number.ratio

audience__video_completed_cpa

Field label	Video completed cost per acquisition
Description	The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed)
Field type	metric
Data type	float.currency.value

audience__video_start

Field label	Video start
Description	The number of times a video ad was started
Field type	metric
Data type	int.number.value

audience__video_pause

Field label	Video pause
Description	The number of times a user paused the video ad
Field type	metric
Data type	int.number.value

audience__video_resume

Field label	Video resume
Description	The number of times a user un-paused the video ad
Field type	metric
Data type	int.number.value

audience__video_unmute

Field label	Video unmute
Description	The number of times a user un-muted the video ad
Field type	metric
Data type	int.number.value

audience__video_first_quartile

Field label	Video first quartile
Description	The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed
Field type	metric
Data type	int.number.value

audience__video_midpoint

Field label	Video midpoint
Description	The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed
Field type	metric
Data type	int.number.value

audience__video_third_quartile

Field label	Video third quartile
Description	The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed
Field type	metric
Data type	int.number.value

audience__video_complete

Field label	Video complete
Description	The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed
Field type	metric
Data type	int.number.value