Amazon DSP data warehouse table groups

  • Updated on Sep 11, 2025
  • Published on Aug 5, 2025
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Table: CAMPAIGN

campaign__accept_clicks_14d
Display name Accept click-through conversions
Description The number of Accept pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__accept_views_14d
Display name Accept view-through conversions
Description The number of Accept pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__account
Display name Account name
Description The name of the account
Field type dimension
Data type string.text.value
campaign__account_id
Display name Account ID
Description The ID of the account
Field type dimension
Data type string.text.value
campaign__added_to_shopping_cart_clicks_14d
Display name Added to shopping cart click-through conversions
Description The number of Added to shopping cart pixel conversions attributed to ad click-throughs
Field type metric
Data type int.number.value
campaign__added_to_shopping_cart_views_14d
Display name Added to shopping cart view-through conversions
Description The number of Added to shopping cart pixel conversions attributed to ad impressions
Field type metric
Data type int.number.value
campaign__advertiser_id
Display name Advertiser ID
Description The unique identifier for the advertiser
Field type dimension
Data type string.text.value
campaign__advertiser_name
Display name Advertiser name
Description The customer that has an advertising relationship with Amazon
Field type dimension
Data type string.text.value
campaign__application_clicks_14d
Display name Application click-through conversions
Description The number of Application conversions attributed to an ad click
Field type metric
Data type int.number.value
campaign__application_views_14d
Display name Application view-through conversions
Description The number of Application conversions attributed to an ad view
Field type metric
Data type int.number.value
campaign__banner_interaction_clicks_14d
Display name Banner interaction click-through conversions
Description The number of Banner interaction pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__banner_interaction_views_14d
Display name Banner interaction view-through conversions
Description The number of Banner interaction pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_search_clicks_14d
Display name Brand search click-through conversions
Description The number of Brand search pixel conversions attributed to ad click-throughs
Field type metric
Data type int.number.value
campaign__brand_search_views_14d
Display name Brand search view-through conversions
Description The number of Brand search pixel conversions attributed to ad impressions
Field type metric
Data type int.number.value
campaign__brand_store_engagement_1_clicks
Display name Brand store engagement 1 click-through conversions
Description The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_store_engagement_1_views
Display name Brand store engagement 1 view-through conversions
Description The number of Brand store engagement 1 pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_store_engagement_2_clicks
Display name Brand store engagement 2 click-through conversions
Description The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_store_engagement_2_views
Display name Brand store engagement 2 view-through conversions
Description The number of Brand store engagement 2 pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_store_engagement_3_clicks
Display name Brand store engagement 3 click-through conversions
Description The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_store_engagement_3_views
Display name Brand store engagement 3 view-through conversions
Description The number of Brand store engagement 3 pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_store_engagement_4_clicks
Display name Brand store engagement 4 click-through conversions
Description The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_store_engagement_4_views
Display name Brand store engagement 4 view-through conversions
Description The number of Brand store engagement 4 pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_store_engagement_5_clicks
Display name Brand store engagement 5 click-through conversions
Description The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_store_engagement_5_views
Display name Brand store engagement 5 view-through conversions
Description The number of Brand store engagement 5 pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_store_engagement_6_clicks
Display name Brand store engagement 6 click-through conversions
Description The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_store_engagement_6_views
Display name Brand store engagement 6 view-through conversions
Description The number of Brand store engagement 6 pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_store_engagement_7_clicks
Display name Brand store engagement 7 click-through conversions
Description The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__brand_store_engagement_7_views
Display name Brand store engagement 7 view-through conversions
Description The number of Brand store engagement 7 pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__click_on_redirect_clicks_14d
Display name Click on redirect click-through conversions
Description The number of Click on redirect pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__click_on_redirect_views_14d
Display name Click on redirect view-through conversions
Description The number of Click on redirect pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__click_throughs
Display name Clicks
Description The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs)
Field type metric
Data type int.number.value
campaign__creative_ad_id
Display name Creative ad ID
Description Creative ad ID
Field type dimension
Data type string.text.value
campaign__creative_id
Display name Creative ID
Description The unique identifier for the creative
Field type dimension
Data type string.text.value
campaign__creative_name
Display name Creative name
Description The creative asset used to populate an ad slot
Field type dimension
Data type string.text.value
campaign__creative_size
Display name Creative size
Description Creative size
Field type dimension
Data type string.text.value
campaign__creative_type
Display name Creative type
Description Creative type
Field type dimension
Data type string.text.value
campaign__date
Display name Date
Description The specific date the campaign ran
Field type dimension
Data type string.time.date
campaign__decline_clicks_14d
Display name Decline click-through conversions
Description The number of Decline pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__decline_views_14d
Display name Decline view-through conversions
Description The number of Decline pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__downloaded_video_plays_clicks_14d
Display name Downloaded video play click-through conversions
Description The number of downloaded video plays attributed to ad click-throughs. (DVP clicks)
Field type metric
Data type int.number.value
campaign__downloaded_video_plays_views_14_d
Display name Downloaded video play view-through conversions
Description The number of downloaded video plays attributed to ad impressions. (DVP views)
Field type metric
Data type int.number.value
campaign__drop_down_selection_clicks_14d
Display name Drop down selection click-through conversions
Description The number of Drop down selection pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__drop_down_selection_views_14d
Display name Drop down selection view-through conversions
Description The number of Drop down selection pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__email_interaction_clicks_14d
Display name Email interaction click-through conversions
Description The number of Email interaction pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__email_interaction_views_14d
Display name Email interaction view-through conversions
Description The number of Email interaction pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__email_load_clicks_14d
Display name Email load click-through conversions
Description The number of Email load pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__email_load_views_14d
Display name Email load view-through conversions
Description The number of Email load pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__entity_id
Display name Entity ID
Description The unique identifier for the entity
Field type dimension
Data type string.text.value
campaign__game_interaction_clicks_14d
Display name Game interaction click-through conversions
Description The number of Game interaction pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__game_interaction_views_14d
Display name Game interaction view-through conversions
Description The number of Game interaction pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__game_load_clicks_14d
Display name Game load click-through conversions
Description The number of Game load pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__game_load_views_14d
Display name Game load view-through conversions
Description The number of Game load pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__homepage_visit_clicks_14d
Display name Homepage visit click-through conversions
Description The number of Homepage visit pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__homepage_visit_views_14d
Display name Homepage visit view-through conversions
Description The number of Homepage visit pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__impressions
Display name Impressions
Description The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions
Field type metric
Data type int.number.value
campaign__invalid_click_throughs
Display name Invalid clicks
Description Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs)
Field type metric
Data type int.number.value
campaign__invalid_impressions
Display name Invalid impressions
Description The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results
Field type metric
Data type int.number.value
campaign__marketing_landing_page_clicks_14d
Display name Marketing landing page click-through conversions
Description The number of Marketing landing page pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__marketing_landing_page_cvr_14d
Display name Marketing landing page conversion rate
Description The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions). Please note that this field will be removed on 2025-06-25
Field type metric
Data type float.number.ratio
campaign__marketing_landing_page_views_14d
Display name Marketing landing page view-through conversions
Description The number of Marketing landing page pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_add_to_cart_clicks_14d
Display name Mashup add to cart click-through conversions
Description The number of Mashup add to cart pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_add_to_cart_views_14d
Display name Mashup add to cart view-through conversions
Description The number of Mashup add to cart pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_add_to_wishlist_clicks_14d
Display name Mashup add to wishlist click-through conversions
Description The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_add_to_wishlist_views_14d
Display name Mashup add to wishlist view-through conversions
Description The number of Mashup add to wishlist pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_backup_image_clicks
Display name Mashup backup image click-through conversions
Description The number of Mashup backup image pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_backup_image_views
Display name Mashup backup image view-through conversions
Description The number of Mashup backup image pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_click_to_page_clicks
Display name Mashup click to page click-through conversions
Description The number of Mashup click to page pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_click_to_page_views
Display name Mashup click to page view-through conversions
Description The number of Mashup click to page pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_clip_coupon_click_clicks_14d
Display name Mashup clip coupon click click-through conversions
Description The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_clip_coupon_click_views_14d
Display name Mashup clip coupon click view-through conversions
Description The number of Mashup clip coupon click pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_shop_now_click_clicks_14d
Display name Mashup shop now click click-through conversions
Description The number of Mashup shop now click pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_shop_now_click_views_14d
Display name Mashup shop now click view-through conversions
Description The number of Mashup shop now click pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_subscribe_and_save_click_14d
Display name Mashup subscribe and save click-through conversions
Description The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mashup_subscribe_and_save_click_views_14d
Display name Mashup subscribe and save view-through conversions
Description The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__measurable_impressions
Display name Measurable impressions
Description Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics
Field type metric
Data type int.number.value
campaign__message_sent_clicks_14d
Display name Message sent click-through conversions
Description The number of Message sent pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__message_sent_views_14d
Display name Message sent view-through conversions
Description The number of Message sent pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__mobile_app_first_start_clicks_14d
Display name Mobile app first start click-through conversions
Description The number of Mobile app first start conversions attributed to ad click-throughs
Field type metric
Data type int.number.value
campaign__mobile_app_first_start_views_14d
Display name Mobile app first start view-through conversions
Description The number of Mobile app first start conversions attributed to ad impressions
Field type metric
Data type int.number.value
campaign__play_trailers_views_14d
Display name Play trailers view-through conversions
Description The number of video trailer players attributed to ad impressions
Field type metric
Data type int.number.value
campaign__player_trailers_clicks_14d
Display name Play trailers click-through conversions
Description The number of video trailer plays attributed to ad click-throughs
Field type metric
Data type int.number.value
campaign__product_purchased_clicks
Display name Product purchased click-through conversions
Description The number of Product purchased pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__product_purchased_views
Display name Product purchased view-through conversions
Description The number of Product purchased pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__purchase_button_clicks_14d
Display name Purchase button click-through conversions
Description The number of Purchase button pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__purchase_button_views_14d
Display name Purchase button view-through conversions
Description The number of Purchase button pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__referral_clicks_14d
Display name Referral click-through conversions
Description The number of Referral pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__referral_views_14d
Display name Referral view-through conversions
Description The number of Referral pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__registration_confirm_page_clicks_14d
Display name Registration confirm page click-through conversions
Description The number of Registration confirm page pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__registration_confirm_page_views_14d
Display name Registration confirm page view-through conversions
Description The number of Registration confirm page pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__registration_form_clicks_14d
Display name Registration form click-through conversions
Description The number of Registration form pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__registration_form_views_14d
Display name Registration form view-through conversions
Description The number of Registration form pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__rentals_clicks_14d
Display name Rentals click-through conversions
Description The number of video rentals attributed to ad click-throughs
Field type metric
Data type int.number.value
campaign__rentals_views_14d
Display name Rentals view-through conversions
Description The number of video rentals attributed to ad impressions
Field type metric
Data type int.number.value
campaign__sign_up_button_clicks_14d
Display name Sign up button click-through conversions
Description The number of Sign up button pixel conversions attributed to ad click-throughs
Field type metric
Data type int.number.value
campaign__sign_up_button_views_14d
Display name Sign up button view-through conversions
Description The number of Sign up button pixel conversions attributed to ad impressions
Field type metric
Data type int.number.value
campaign__sign_up_page_clicks_14d
Display name Sign up page click-through conversions
Description The number of Sign up page pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__sign_up_page_views_14d
Display name Sign up page view-through conversions
Description The number of Sign up page pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__store_locator_page_clicks_14d
Display name Store locator page click-through conversions
Description The number of Store locator page pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__store_locator_page_views_14d
Display name Store locator page view-through conversions
Description The number of Store locator page pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__submit_button_clicks_14d
Display name Submit button click-through conversions
Description The number of Submit button pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__submit_button_views_14d
Display name Submit button view-through conversions
Description The number of Submit button pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__subscription_button_clicks_14d
Display name Subscription button click-through conversions
Description The number of Subscription button pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__subscription_button_views_14d
Display name Subscription button view-through conversions
Description The number of Subscription button pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__subscription_page_clicks_14d
Display name Subscription page click-through conversions
Description The number of Subscription page conversions attributed to an ad click
Field type metric
Data type int.number.value
campaign__subscription_page_views_14d
Display name Subscription page view-through conversions
Description The number of Subscription page conversions attributed to an ad view
Field type metric
Data type int.number.value
campaign__success_page_clicks_14d
Display name Success page click-through conversions
Description The number of Success page pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__success_page_views_14d
Display name Success page view-through conversions
Description The number of Success page pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__survey_finish_clicks_14d
Display name Survey finish click-through conversions
Description The number of Survey finish pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__survey_finish_views_14d
Display name Survey finish view-through conversions
Description The number of Survey finish pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__survey_start_clicks_14d
Display name Survey start click-through conversions
Description The number of Survey start pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__survey_start_views_14d
Display name Survey start view-through conversions
Description The number of Survey start pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__thank_you_page_clicks_14d
Display name Thank you page click-through conversions
Description The number of Thank you page pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__thank_you_page_views_14d
Display name Thank you page view-through conversions
Description The number of Thank you page pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__video_completed_clicks
Display name Video completed click-through conversions
Description The number of Video completed pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__video_completed_views
Display name Video completed view-through conversions
Description The number of Video completed pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__video_downloads_clicks_14d
Display name Video downloads click-through conversions
Description The number of video downloads attributed to ad click-throughs
Field type metric
Data type int.number.value
campaign__video_downloads_views_14d
Display name Video downloads view-through conversions
Description The number of video downloads attributed to ad impressions
Field type metric
Data type int.number.value
campaign__video_started_clicks
Display name Video started click-through conversions
Description The number of Video started pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__video_started_views
Display name Video started view-through conversions
Description The number of Video started pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__video_streams_clicks_14d
Display name Video streams click-through conversions
Description The number of video streams attributed to ad click-throughs
Field type metric
Data type int.number.value
campaign__video_streams_views_14d
Display name Video streams view-through conversions
Description The number of video streams attributed to ad impressions
Field type metric
Data type int.number.value
campaign__viewable_impressions
Display name Viewable impressions
Description Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics
Field type metric
Data type int.number.value
campaign__widget_interaction_clicks_14d
Display name Widget interaction click-through conversions
Description The number of Widget interaction pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__widget_interaction_views_14d
Display name Widget interaction view-through conversions
Description The number of Widget interaction pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__widget_load_clicks_14d
Display name Widget load click-through conversions
Description The number of Widget load pixel conversions attributed to ad click-throughs. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value
campaign__widget_load_views_14d
Display name Widget load view-through conversions
Description The number of Widget load pixel conversions attributed to ad impressions. Please note that this field will be removed on 2025-06-25
Field type metric
Data type int.number.value