Adform updates

Updates on the Adform data source, including new metrics, dimensions, and other features.

September 2025

2025-09-25

New metric added:

• RTB custom third-party fee

August 2025

2025-08-12

On August 12, 2025, we began to deploy an optimization to Adform that will allow us to bulk advertisers together into single requests, reducing the amount of quota required.

Part of this optimization requires that we add the "Client ID" dimension to all requests, which may put queries over the 8 dimension limit. If you have queries with more than 8 dimensions, modify them to make room for one more dimension.

January 2022

2022-01-04

New dimensions added:

• Dynamic ad name

• Dynamic ad setup

• Dynamic ad version

• Dynamic ad creative shell

• New metrics added:

• Amount (net)

• Amount (gross)

• Unique tracked ads

• Delivered impressions

• Delivered impressions (%)

April 2021

2021-04-06

Added support for many cross-device fields:

• Impressions uniqueness all (cross-device)

• Impressions campaign unique (cross-device)

• Impressions campaign day unique (cross-device)

• Impressions media unique (cross-device)

• Impressions line item unique (cross-device)

• Impressions line item day unique (cross-device)

• Impressions banner unique (cross-device)

• Impressions non-campaign unique (cross-device)

• Clicks (cross-device)

• Clicks campaign unique (cross-device)

• Clicks campaign day unique (cross-device)

• Clicks media unique (cross-device)

• Clicks line item unique (cross-device)

• Clicks line item day unique (cross-device)

• Clicks banner unique (cross-device)

• Clicks not campaign unique (cross-device)

• Conversions all (cross-device)

• Type 1 conversions (cross-device)

• Type 2 conversions (cross-device)

• Type 3 conversions (cross-device)

• Conversions all pages (cross-device)

• Conversions landing pages (cross-device)

• Conversions info pages (cross-device)

• Conversions sign-up pages (cross-device)

• Conversions pages none (cross-device)

• Conversions homepages (cross-device)

• Conversions product pages (cross-device)

• Conversions thank-you pages (cross-device)

• Conversions download (cross-device)

• Conversions AdInteractions all (cross-device)

• Conversions AdInteractions post click (cross-device)

• Conversions AdInteractions post impression (cross-device)

• Conversions AdInteractions recent click (cross-device)

• Conversions AdInteractions recent impression (cross-device)

• Conversions AdInteractions all campaign (cross-device)

• Conversions AdInteractions all non-campaign (cross-device)

• Type 1 conversions AdInteractions post click (cross-device)

• Type 1 conversions AdInteractions post impression (cross-device)

• Type 1 conversions AdInteractions recent click (cross-device)

• Type 1 conversions AdInteractions recent impression (cross-device)

• Type 1 conversions AdInteractions all campaign (cross-device)

• Type 1 conversions AdInteractions all non-campaign (cross-device)

• Type 2 conversions AdInteractions post click (cross-device)

• Type 2 conversions AdInteractions post impression (cross-device)

• Type 2 conversions AdInteractions recent click (cross-device)

• Type 2 conversions AdInteractions recent impression (cross-device)

• Type 2 conversions AdInteractions all campaign (cross-device)

• Type 2 conversions AdInteractions all non-campaign (cross-device)

• Type 3 conversions AdInteractions post click (cross-device)

• Type 3 conversions AdInteractions post impression (cross-device)

• Type 3 conversions AdInteractions recent click (cross-device)

• Type 3 conversions AdInteractions recent impression (cross-device)

• Type 3 conversions AdInteractions all campaign (cross-device)

• Type 3 conversions AdInteractions all non-campaign (cross-device)

• Conversion uniqueness all (cross-device)

• Conversion uniqueness point - campaign (cross-device)

• Conversion uniqueness all sites - campaign (cross-device)

• Conversion uniqueness orders (cross-device)

• Type 1 conversion uniqueness all (cross-device)

• Type 1 conversion uniqueness point - campaign (cross-device)

• Type 1 conversion uniqueness all sites - campaign (cross-device)

• Type 1 conversion uniqueness orders (cross-device)

• Type 2 conversion uniqueness all (cross-device)

• Type 2 conversion uniqueness point - campaign (cross-device)

• Type 2 conversion uniqueness all sites - campaign (cross-device)

• Type 2 conversion uniqueness orders (cross-device)

• Type 3 conversion uniqueness all (cross-device)

• Type 3 conversion uniqueness point - campaign (cross-device)

• Type 3 conversion uniqueness all sites - campaign (cross-device)

• Type 3 conversion uniqueness orders (cross-device)

• Pageviews uniqueness all (cross-device)

• Pageviews uniqueness point - campaign (cross-device)

• Pageviews uniqueness all sites - campaign (cross-device)

• Pageviews uniqueness orders (cross-device)

• Pageviews all pages (cross-device)

• Pageviews landing pages (cross-device)

• Pageviews info pages (cross-device)

• Pageviews sign-up pages (cross-device)

• Pageviews pages none (cross-device)

• Pageviews homepages (cross-device)

• Pageviews product pages (cross-device)

• Pageviews thank-you pages (cross-device)

• Pageviews download (cross-device)

• Pageviews AdInteractions all (cross-device)

• Pageviews AdInteractions post click (cross-device)

• Pageviews AdInteractions post impression (cross-device)

• Pageviews AdInteractions recent click (cross-device)

• Pageviews AdInteractions recent impression (cross-device)

• Pageviews AdInteractions all campaign (cross-device)

• Pageviews AdInteractions all non-campaign (cross-device)

• CTR uniqueness all (cross-device, %)

• CTR campaign unique (cross-device, %)

• CTR campaign day unique (cross-device, %)

• CTR media unique (cross-device, %)

• CTR line item unique (cross-device, %)

• CTR line item day unique (cross-device, %)

• CTR banner unique (cross-device, %)

• CTR not campaign unique (cross-device, %)

• COV uniqueness all (cross-device, %)

• COV uniqueness point - campaign (cross-device, %)

• COV uniqueness all sites - campaign (cross-device, %)

• COV uniqueness orders (cross-device, %)

• COV conversions all (cross-device, %)

• COV Type 1 conversions (cross-device, %)

• COV Type 2 conversions (cross-device, %)

• COV Type 3 conversions (cross-device, %)

• COV AdInteractions all (cross-device, %)

• COV AdInteractions post click (cross-device, %)

• COV AdInteractions post impression (cross-device, %)

• COV AdInteractions recent click (cross-device, %)

• COV AdInteractions recent impression (cross-device, %)

• COV AdInteractions all campaign (cross-device, %)

• COV AdInteractions all non-campaign (cross-device, %)

• Avg frequency campaign unique (cross-device)

• Avg frequency campaign day unique (cross-device)

• Avg frequency media unique (cross-device)

• Avg frequency line item unique (cross-device)

• Avg frequency line item day unique (cross-device)

• Avg frequency banner unique (cross-device)

• Avg frequency not campaign unique (cross-device)

• Sales uniqueness all (cross-device)

• Sales uniqueness point - campaign (cross-device)

• Sales uniqueness all sites - campaign (cross-device)

• Sales uniqueness orders (cross-device)

• Sales all pages (cross-device)

• Sales landing pages (cross-device)

• Sales info pages (cross-device)

• Sales sign-up pages (cross-device)

• Sales pages none (cross-device)

• Sales homepages (cross-device)

• Sales product pages (cross-device)

• Sales thank-you pages (cross-device)

• Sales download (cross-device)

• Sales AdInteraction all (cross-device)

• Sales AdInteraction post click (cross-device)

• Sales AdInteraction post impression (cross-device)

• Sales AdInteraction recent click (cross-device)

• Sales AdInteraction recent impression (cross-device)

• Sales AdInteraction all campaign (cross-device)

• Sales AdInteraction all non-campaign (cross-device)

• Conversions AdInteractions post click uniqueness all (cross-device)

• Conversions AdInteractions post click uniqueness point - campaign (cross-device)

• Conversions AdInteractions post click uniqueness all sites - campaign (cross-device)

• Conversions AdInteractions post click uniqueness orders (cross-device)

• Conversions AdInteractions post impression uniqueness all (cross-device)

• Conversions AdInteractions post impression uniqueness point - campaign (cross-device)

• Conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)

• Conversions AdInteractions post impression uniqueness orders (cross-device)

• Conversions AdInteractions recent click uniqueness all (cross-device)

• Conversions AdInteractions recent click uniqueness point - campaign (cross-device)

• Conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)

• Conversions AdInteractions recent click uniqueness orders (cross-device)

• Conversions AdInteractions recent impression uniqueness all (cross-device)

• Conversions AdInteractions recent impression uniqueness point - campaign (cross-device)

• Conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)

• Conversions AdInteractions recent impression uniqueness orders (cross-device)

• Conversions AdInteractions all campaign uniqueness all (cross-device)

• Conversions AdInteractions all campaign uniqueness point - campaign (cross-device)

• Conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)

• Conversions AdInteractions all campaign uniqueness orders (cross-device)

• Conversions AdInteractions all non-campaign uniqueness all (cross-device)

• Conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)

• Conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)

• Conversions AdInteractions all non-campaign uniqueness orders (cross-device)

• Type 1 conversions AdInteractions post click uniqueness all (cross-device)

• Type 1 conversions AdInteractions post click uniqueness point - campaign (cross-device)

• Type 1 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)

• Type 1 conversions AdInteractions post click uniqueness orders (cross-device)

• Type 1 conversions AdInteractions post impression uniqueness all (cross-device)

• Type 1 conversions AdInteractions post impression uniqueness point - campaign (cross-device)

• Type 1 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)

• Type 1 conversions AdInteractions post impression uniqueness orders (cross-device)

• Type 1 conversions AdInteractions recent click uniqueness all (cross-device)

• Type 1 conversions AdInteractions recent click uniqueness point - campaign (cross-device)

• Type 1 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)

• Type 1 conversions AdInteractions recent click uniqueness orders (cross-device)

• Type 1 conversions AdInteractions recent impression uniqueness all (cross-device)

• Type 1 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)

• Type 1 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)

• Type 1 conversions AdInteractions recent impression uniqueness orders (cross-device)

• Type 1 conversions AdInteractions all campaign uniqueness all (cross-device)

• Type 1 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)

• Type 1 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)

• Type 1 conversions AdInteractions all campaign uniqueness orders (cross-device)

• Type 1 conversions AdInteractions all non-campaign uniqueness all (cross-device)

• Type 1 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)

• Type 1 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)

• Type 1 conversions AdInteractions all non-campaign uniqueness orders (cross-device)

• Type 2 conversions AdInteractions post click uniqueness all (cross-device)

• Type 2 conversions AdInteractions post click uniqueness point - campaign (cross-device)

• Type 2 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)

• Type 2 conversions AdInteractions post click uniqueness orders (cross-device)

• Type 2 conversions AdInteractions post impression uniqueness all (cross-device)

• Type 2 conversions AdInteractions post impression uniqueness point - campaign (cross-device)

• Type 2 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)

• Type 2 conversions AdInteractions post impression uniqueness orders (cross-device)

• Type 2 conversions AdInteractions recent click uniqueness all (cross-device)

• Type 2 conversions AdInteractions recent click uniqueness point - campaign (cross-device)

• Type 2 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)

• Type 2 conversions AdInteractions recent click uniqueness orders (cross-device)

• Type 2 conversions AdInteractions recent impression uniqueness all (cross-device)

• Type 2 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)

• Type 2 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)

• Type 2 conversions AdInteractions recent impression uniqueness orders (cross-device)

• Type 2 conversions AdInteractions all campaign uniqueness all (cross-device)

• Type 2 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)

• Type 2 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)

• Type 2 conversions AdInteractions all campaign uniqueness orders (cross-device)

• Type 2 conversions AdInteractions all non-campaign uniqueness all (cross-device)

• Type 2 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)

• Type 2 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)

• Type 2 conversions AdInteractions all non-campaign uniqueness orders (cross-device)

• Type 3 conversions AdInteractions post click uniqueness all (cross-device)

• Type 3 conversions AdInteractions post click uniqueness point - campaign (cross-device)

• Type 3 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)

• Type 3 conversions AdInteractions post click uniqueness orders (cross-device)

• Type 3 conversions AdInteractions post impression uniqueness all (cross-device)

• Type 3 conversions AdInteractions post impression uniqueness point - campaign (cross-device)

• Type 3 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)

• Type 3 conversions AdInteractions post impression uniqueness orders (cross-device)

• Type 3 conversions AdInteractions recent click uniqueness all (cross-device)

• Type 3 conversions AdInteractions recent click uniqueness point - campaign (cross-device)

• Type 3 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)

• Type 3 conversions AdInteractions recent click uniqueness orders (cross-device)

• Type 3 conversions AdInteractions recent impression uniqueness all (cross-device)

• Type 3 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)

• Type 3 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)

• Type 3 conversions AdInteractions recent impression uniqueness orders (cross-device)

• Type 3 conversions AdInteractions all campaign uniqueness all (cross-device)

• Type 3 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)

• Type 3 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)

• Type 3 conversions AdInteractions all campaign uniqueness orders (cross-device)

• Type 3 conversions AdInteractions all non-campaign uniqueness all (cross-device)

• Type 3 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)

• Type 3 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)

• Type 3 conversions AdInteractions all non-campaign uniqueness orders (cross-device)

June 2020

2020-06-09 -

The following fields have had their display names changed to match the changes in the UI:

Aug. 2019

2019-08-14:

The following fields have been added:

• Conversions AdInteraction all campaign visit uniqueness all sites - campaign

• Conversions AdInteraction all campaign visit uniqueness no repeats

• Conversions AdInteraction all campaign visit uniqueness orders

• Conversions AdInteraction all campaign visit uniqueness point - campaign

• Conversions AdInteraction all campaign visit uniqueness point - session

• Conversions AdInteraction all campaign visit uniqueness sessions

• Conversions AdInteraction all non-campaign visit uniqueness all sites - campaign

• Conversions AdInteraction all non-campaign visit uniqueness no repeats

• Conversions AdInteraction all non-campaign visit uniqueness orders

• Conversions AdInteraction all non-campaign visit uniqueness point - campaign

• Conversions AdInteraction all non-campaign visit uniqueness point - session

• Conversions AdInteraction all non-campaign visit uniqueness sessions

• Conversions AdInteraction post click visit uniqueness all sites - campaign

• Conversions AdInteraction post click visit uniqueness no repeats

• Conversions AdInteraction post click visit uniqueness orders

• Conversions AdInteraction post click visit uniqueness point - campaign

• Conversions AdInteraction post click visit uniqueness point - session

• Conversions AdInteraction post click visit uniqueness sessions

• Conversions AdInteraction post impression visit uniqueness all sites - campaign

• Conversions AdInteraction post impression visit uniqueness no repeats

• Conversions AdInteraction post impression visit uniqueness orders

• Conversions AdInteraction post impression visit uniqueness point - campaign

• Conversions AdInteraction post impression visit uniqueness point - session

• Conversions AdInteraction post impression visit uniqueness sessions

• Conversions AdInteraction recent click visit uniqueness all sites - campaign

• Conversions AdInteraction recent click visit uniqueness no repeats

• Conversions AdInteraction recent click visit uniqueness orders

• Conversions AdInteraction recent click visit uniqueness point - campaign

• Conversions AdInteraction recent click visit uniqueness point - session

• Conversions AdInteraction recent click visit uniqueness sessions

• Conversions AdInteraction recent impression visit uniqueness all sites - campaign

• Conversions AdInteraction recent impression visit uniqueness no repeats

• Conversions AdInteraction recent impression visit uniqueness orders

• Conversions AdInteraction recent impression visit uniqueness point - campaign

• Conversions AdInteraction recent impression visit uniqueness point - session

• Conversions AdInteraction recent impression visit uniqueness sessions

• Conversions type 1 AdInteraction all campaign visit uniqueness all sites - campaign

• Conversions type 1 AdInteraction all campaign visit uniqueness no repeats

• Conversions type 1 AdInteraction all campaign visit uniqueness orders

• Conversions type 1 AdInteraction all campaign visit uniqueness point - campaign

• Conversions type 1 AdInteraction all campaign visit uniqueness point - session

• Conversions type 1 AdInteraction all campaign visit uniqueness sessions

• Conversions type 1 AdInteraction all non-campaign visit uniqueness all sites - campaign

• Conversions type 1 AdInteraction all non-campaign visit uniqueness no repeats

• Conversions type 1 AdInteraction all non-campaign visit uniqueness orders

• Conversions type 1 AdInteraction all non-campaign visit uniqueness point - campaign

• Conversions type 1 AdInteraction all non-campaign visit uniqueness point - session

• Conversions type 1 AdInteraction all non-campaign visit uniqueness sessions

• Conversions type 1 AdInteraction post click visit uniqueness all sites - campaign

• Conversions type 1 AdInteraction post click visit uniqueness no repeats

• Conversions type 1 AdInteraction post click visit uniqueness orders

• Conversions type 1 AdInteraction post click visit uniqueness point - campaign

• Conversions type 1 AdInteraction post click visit uniqueness point - session

• Conversions type 1 AdInteraction post click visit uniqueness sessions

• Conversions type 1 AdInteraction post impression visit uniqueness all sites - campaign

• Conversions type 1 AdInteraction post impression visit uniqueness no repeats

• Conversions type 1 AdInteraction post impression visit uniqueness orders

• Conversions type 1 AdInteraction post impression visit uniqueness point - campaign

• Conversions type 1 AdInteraction post impression visit uniqueness point - session

• Conversions type 1 AdInteraction post impression visit uniqueness sessions

• Conversions type 1 AdInteraction recent click visit uniqueness all sites - campaign

• Conversions type 1 AdInteraction recent click visit uniqueness no repeats

• Conversions type 1 AdInteraction recent click visit uniqueness orders

• Conversions type 1 AdInteraction recent click visit uniqueness point - campaign

• Conversions type 1 AdInteraction recent click visit uniqueness point - session

• Conversions type 1 AdInteraction recent click visit uniqueness sessions

• Conversions type 1 AdInteraction recent impression visit uniqueness all sites - campaign

• Conversions type 1 AdInteraction recent impression visit uniqueness no repeats

• Conversions type 1 AdInteraction recent impression visit uniqueness orders

• Conversions type 1 AdInteraction recent impression visit uniqueness point - campaign

• Conversions type 1 AdInteraction recent impression visit uniqueness point - session

• Conversions type 1 AdInteraction recent impression visit uniqueness sessions

• Conversions type 1 visit uniqueness all sites - campaign

• Conversions type 1 visit uniqueness no repeats

• Conversions type 1 visit uniqueness orders

• Conversions type 1 visit uniqueness point - campaign

• Conversions type 1 visit uniqueness point - session

• Conversions type 1 visit uniqueness sessions

• Conversions type 2 AdInteraction all campaign visit uniqueness all sites - campaign

• Conversions type 2 AdInteraction all campaign visit uniqueness no repeats

• Conversions type 2 AdInteraction all campaign visit uniqueness orders

• Conversions type 2 AdInteraction all campaign visit uniqueness point - campaign

• Conversions type 2 AdInteraction all campaign visit uniqueness point - session

• Conversions type 2 AdInteraction all campaign visit uniqueness sessions

• Conversions type 2 AdInteraction all non-campaign visit uniqueness all sites - campaign

• Conversions type 2 AdInteraction all non-campaign visit uniqueness no repeats

• Conversions type 2 AdInteraction all non-campaign visit uniqueness orders

• Conversions type 2 AdInteraction all non-campaign visit uniqueness point - campaign

• Conversions type 2 AdInteraction all non-campaign visit uniqueness point - session

• Conversions type 2 AdInteraction all non-campaign visit uniqueness sessions

• Conversions type 2 AdInteraction post click visit uniqueness all sites - campaign

• Conversions type 2 AdInteraction post click visit uniqueness no repeats

• Conversions type 2 AdInteraction post click visit uniqueness orders

• Conversions type 2 AdInteraction post click visit uniqueness point - campaign

• Conversions type 2 AdInteraction post click visit uniqueness point - session

• Conversions type 2 AdInteraction post click visit uniqueness sessions

• Conversions type 2 AdInteraction post impression visit uniqueness all sites - campaign

• Conversions type 2 AdInteraction post impression visit uniqueness no repeats

• Conversions type 2 AdInteraction post impression visit uniqueness orders

• Conversions type 2 AdInteraction post impression visit uniqueness point - campaign

• Conversions type 2 AdInteraction post impression visit uniqueness point - session

• Conversions type 2 AdInteraction post impression visit uniqueness sessions

• Conversions type 2 AdInteraction recent click visit uniqueness all sites - campaign

• Conversions type 2 AdInteraction recent click visit uniqueness no repeats

• Conversions type 2 AdInteraction recent click visit uniqueness orders

• Conversions type 2 AdInteraction recent click visit uniqueness point - campaign

• Conversions type 2 AdInteraction recent click visit uniqueness point - session

• Conversions type 2 AdInteraction recent click visit uniqueness sessions

• Conversions type 2 AdInteraction recent impression visit uniqueness all sites - campaign

• Conversions type 2 AdInteraction recent impression visit uniqueness no repeats

• Conversions type 2 AdInteraction recent impression visit uniqueness orders

• Conversions type 2 AdInteraction recent impression visit uniqueness point - campaign

• Conversions type 2 AdInteraction recent impression visit uniqueness point - session

• Conversions type 2 AdInteraction recent impression visit uniqueness sessions

• Conversions type 2 visit uniqueness all sites - campaign

• Conversions type 2 visit uniqueness no repeats

• Conversions type 2 visit uniqueness orders

• Conversions type 2 visit uniqueness point - campaign

• Conversions type 2 visit uniqueness point - session

• Conversions type 2 visit uniqueness sessions

• Conversions type 3 AdInteraction all campaign visit uniqueness all sites - campaign

• Conversions type 3 AdInteraction all campaign visit uniqueness no repeats

• Conversions type 3 AdInteraction all campaign visit uniqueness orders

• Conversions type 3 AdInteraction all campaign visit uniqueness point - campaign

• Conversions type 3 AdInteraction all campaign visit uniqueness point - session

• Conversions type 3 AdInteraction all campaign visit uniqueness sessions

• Conversions type 3 AdInteraction all non-campaign visit uniqueness all sites - campaign

• Conversions type 3 AdInteraction all non-campaign visit uniqueness no repeats

• Conversions type 3 AdInteraction all non-campaign visit uniqueness orders

• Conversions type 3 AdInteraction all non-campaign visit uniqueness point - campaign

• Conversions type 3 AdInteraction all non-campaign visit uniqueness point - session

• Conversions type 3 AdInteraction all non-campaign visit uniqueness sessions

• Conversions type 3 AdInteraction post click visit uniqueness all sites - campaign

• Conversions type 3 AdInteraction post click visit uniqueness no repeats

• Conversions type 3 AdInteraction post click visit uniqueness orders

• Conversions type 3 AdInteraction post click visit uniqueness point - campaign

• Conversions type 3 AdInteraction post click visit uniqueness point - session

• Conversions type 3 AdInteraction post click visit uniqueness sessions

• Conversions type 3 AdInteraction post impression visit uniqueness all sites - campaign

• Conversions type 3 AdInteraction post impression visit uniqueness no repeats

• Conversions type 3 AdInteraction post impression visit uniqueness orders

• Conversions type 3 AdInteraction post impression visit uniqueness point - campaign

• Conversions type 3 AdInteraction post impression visit uniqueness point - session

• Conversions type 3 AdInteraction post impression visit uniqueness sessions

• Conversions type 3 AdInteraction recent click visit uniqueness all sites - campaign

• Conversions type 3 AdInteraction recent click visit uniqueness no repeats

• Conversions type 3 AdInteraction recent click visit uniqueness orders

• Conversions type 3 AdInteraction recent click visit uniqueness point - campaign

• Conversions type 3 AdInteraction recent click visit uniqueness point - session

• Conversions type 3 AdInteraction recent click visit uniqueness sessions

• Conversions type 3 AdInteraction recent impression visit uniqueness all sites - campaign

• Conversions type 3 AdInteraction recent impression visit uniqueness no repeats

• Conversions type 3 AdInteraction recent impression visit uniqueness orders

• Conversions type 3 AdInteraction recent impression visit uniqueness point - campaign

• Conversions type 3 AdInteraction recent impression visit uniqueness point - session

• Conversions type 3 AdInteraction recent impression visit uniqueness sessions

• Conversions type 3 visit uniqueness all sites - campaign

• Conversions type 3 visit uniqueness no repeats

• Conversions type 3 visit uniqueness orders

• Conversions type 3 visit uniqueness point - campaign

• Conversions type 3 visit uniqueness point - session

• Conversions type 3 visit uniqueness sessions

• Type 1 conversions all campaign

• Type 1 conversions all non-campaign

• Type 1 conversions recent click

• Type 1 conversions recent impression

• Type 2 conversions all campaign

• Type 2 conversions all non-campaign

• Type 2 conversions recent click

• Type 2 conversions recent impression

• Type 3 conversions all campaign

• Type 3 conversions all non-campaign

• Type 3 conversions recent click

• Type 3 conversions recent impression

April 2019

2019-04-08

Added new fields related to currency-conversion. The standard "Cost" metric will use the ad account currency settings, these will convert to the noted currency:

• Cost (EUR)

• Cost (USD)

• Cost (GBP)

Jan. 2019

2019-01-03:

Made adjustments to allow users to add multiple Adform accounts even when using the same email address. May require that the user re-authenticate their Adform data source and reselect the needed accounts.

Dec. 2018

2018-12-18:

Increased the number of rows fetched per request.

Users can now get data for the last 397 days.

Sept. 2018

2018-09-01

The following video length-related metrics have been added:

• Video events (Play time, 25%)

• Video events (Play time, 50%)

• Video events (Play time, 75%)

• Video events (Play time, 100%)

May 2018

2018-05-22

New metrics added to RTB set :

• RTB trading desk fee

• RTB media cost

• RTB adform included fee

• RTB brand safety cost

• RTB contextual targeting cost

• RTB rich media fee

New metric added to Cost set:

• DMP data cost (DSP)