Updates on the Adform data source, including new metrics, dimensions, and other features.
January 2022
2022-01-04
New dimensions added:
Dynamic ad name
Dynamic ad setup
Dynamic ad version
Dynamic ad creative shell
New metrics added:
Amount (net)
Amount (gross)
Unique tracked ads
Delivered impressions
Delivered impressions (%)
April 2021
2021-04-06
Added support for many cross-device fields:
Impressions uniqueness all (cross-device)
Impressions campaign unique (cross-device)
Impressions campaign day unique (cross-device)
Impressions media unique (cross-device)
Impressions line item unique (cross-device)
Impressions line item day unique (cross-device)
Impressions banner unique (cross-device)
Impressions non-campaign unique (cross-device)
Clicks (cross-device)
Clicks campaign unique (cross-device)
Clicks campaign day unique (cross-device)
Clicks media unique (cross-device)
Clicks line item unique (cross-device)
Clicks line item day unique (cross-device)
Clicks banner unique (cross-device)
Clicks not campaign unique (cross-device)
Conversions all (cross-device)
Type 1 conversions (cross-device)
Type 2 conversions (cross-device)
Type 3 conversions (cross-device)
Conversions all pages (cross-device)
Conversions landing pages (cross-device)
Conversions info pages (cross-device)
Conversions sign-up pages (cross-device)
Conversions pages none (cross-device)
Conversions homepages (cross-device)
Conversions product pages (cross-device)
Conversions thank-you pages (cross-device)
Conversions download (cross-device)
Conversions AdInteractions all (cross-device)
Conversions AdInteractions post click (cross-device)
Conversions AdInteractions post impression (cross-device)
Conversions AdInteractions recent click (cross-device)
Conversions AdInteractions recent impression (cross-device)
Conversions AdInteractions all campaign (cross-device)
Conversions AdInteractions all non-campaign (cross-device)
Type 1 conversions AdInteractions post click (cross-device)
Type 1 conversions AdInteractions post impression (cross-device)
Type 1 conversions AdInteractions recent click (cross-device)
Type 1 conversions AdInteractions recent impression (cross-device)
Type 1 conversions AdInteractions all campaign (cross-device)
Type 1 conversions AdInteractions all non-campaign (cross-device)
Type 2 conversions AdInteractions post click (cross-device)
Type 2 conversions AdInteractions post impression (cross-device)
Type 2 conversions AdInteractions recent click (cross-device)
Type 2 conversions AdInteractions recent impression (cross-device)
Type 2 conversions AdInteractions all campaign (cross-device)
Type 2 conversions AdInteractions all non-campaign (cross-device)
Type 3 conversions AdInteractions post click (cross-device)
Type 3 conversions AdInteractions post impression (cross-device)
Type 3 conversions AdInteractions recent click (cross-device)
Type 3 conversions AdInteractions recent impression (cross-device)
Type 3 conversions AdInteractions all campaign (cross-device)
Type 3 conversions AdInteractions all non-campaign (cross-device)
Conversion uniqueness all (cross-device)
Conversion uniqueness point - campaign (cross-device)
Conversion uniqueness all sites - campaign (cross-device)
Conversion uniqueness orders (cross-device)
Type 1 conversion uniqueness all (cross-device)
Type 1 conversion uniqueness point - campaign (cross-device)
Type 1 conversion uniqueness all sites - campaign (cross-device)
Type 1 conversion uniqueness orders (cross-device)
Type 2 conversion uniqueness all (cross-device)
Type 2 conversion uniqueness point - campaign (cross-device)
Type 2 conversion uniqueness all sites - campaign (cross-device)
Type 2 conversion uniqueness orders (cross-device)
Type 3 conversion uniqueness all (cross-device)
Type 3 conversion uniqueness point - campaign (cross-device)
Type 3 conversion uniqueness all sites - campaign (cross-device)
Type 3 conversion uniqueness orders (cross-device)
Pageviews uniqueness all (cross-device)
Pageviews uniqueness point - campaign (cross-device)
Pageviews uniqueness all sites - campaign (cross-device)
Pageviews uniqueness orders (cross-device)
Pageviews all pages (cross-device)
Pageviews landing pages (cross-device)
Pageviews info pages (cross-device)
Pageviews sign-up pages (cross-device)
Pageviews pages none (cross-device)
Pageviews homepages (cross-device)
Pageviews product pages (cross-device)
Pageviews thank-you pages (cross-device)
Pageviews download (cross-device)
Pageviews AdInteractions all (cross-device)
Pageviews AdInteractions post click (cross-device)
Pageviews AdInteractions post impression (cross-device)
Pageviews AdInteractions recent click (cross-device)
Pageviews AdInteractions recent impression (cross-device)
Pageviews AdInteractions all campaign (cross-device)
Pageviews AdInteractions all non-campaign (cross-device)
CTR uniqueness all (cross-device, %)
CTR campaign unique (cross-device, %)
CTR campaign day unique (cross-device, %)
CTR media unique (cross-device, %)
CTR line item unique (cross-device, %)
CTR line item day unique (cross-device, %)
CTR banner unique (cross-device, %)
CTR not campaign unique (cross-device, %)
COV uniqueness all (cross-device, %)
COV uniqueness point - campaign (cross-device, %)
COV uniqueness all sites - campaign (cross-device, %)
COV uniqueness orders (cross-device, %)
COV conversions all (cross-device, %)
COV Type 1 conversions (cross-device, %)
COV Type 2 conversions (cross-device, %)
COV Type 3 conversions (cross-device, %)
COV AdInteractions all (cross-device, %)
COV AdInteractions post click (cross-device, %)
COV AdInteractions post impression (cross-device, %)
COV AdInteractions recent click (cross-device, %)
COV AdInteractions recent impression (cross-device, %)
COV AdInteractions all campaign (cross-device, %)
COV AdInteractions all non-campaign (cross-device, %)
Avg frequency campaign unique (cross-device)
Avg frequency campaign day unique (cross-device)
Avg frequency media unique (cross-device)
Avg frequency line item unique (cross-device)
Avg frequency line item day unique (cross-device)
Avg frequency banner unique (cross-device)
Avg frequency not campaign unique (cross-device)
Sales uniqueness all (cross-device)
Sales uniqueness point - campaign (cross-device)
Sales uniqueness all sites - campaign (cross-device)
Sales uniqueness orders (cross-device)
Sales all pages (cross-device)
Sales landing pages (cross-device)
Sales info pages (cross-device)
Sales sign-up pages (cross-device)
Sales pages none (cross-device)
Sales homepages (cross-device)
Sales product pages (cross-device)
Sales thank-you pages (cross-device)
Sales download (cross-device)
Sales AdInteraction all (cross-device)
Sales AdInteraction post click (cross-device)
Sales AdInteraction post impression (cross-device)
Sales AdInteraction recent click (cross-device)
Sales AdInteraction recent impression (cross-device)
Sales AdInteraction all campaign (cross-device)
Sales AdInteraction all non-campaign (cross-device)
Conversions AdInteractions post click uniqueness all (cross-device)
Conversions AdInteractions post click uniqueness point - campaign (cross-device)
Conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
Conversions AdInteractions post click uniqueness orders (cross-device)
Conversions AdInteractions post impression uniqueness all (cross-device)
Conversions AdInteractions post impression uniqueness point - campaign (cross-device)
Conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
Conversions AdInteractions post impression uniqueness orders (cross-device)
Conversions AdInteractions recent click uniqueness all (cross-device)
Conversions AdInteractions recent click uniqueness point - campaign (cross-device)
Conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
Conversions AdInteractions recent click uniqueness orders (cross-device)
Conversions AdInteractions recent impression uniqueness all (cross-device)
Conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
Conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
Conversions AdInteractions recent impression uniqueness orders (cross-device)
Conversions AdInteractions all campaign uniqueness all (cross-device)
Conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
Conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
Conversions AdInteractions all campaign uniqueness orders (cross-device)
Conversions AdInteractions all non-campaign uniqueness all (cross-device)
Conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
Conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
Conversions AdInteractions all non-campaign uniqueness orders (cross-device)
Type 1 conversions AdInteractions post click uniqueness all (cross-device)
Type 1 conversions AdInteractions post click uniqueness point - campaign (cross-device)
Type 1 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
Type 1 conversions AdInteractions post click uniqueness orders (cross-device)
Type 1 conversions AdInteractions post impression uniqueness all (cross-device)
Type 1 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
Type 1 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
Type 1 conversions AdInteractions post impression uniqueness orders (cross-device)
Type 1 conversions AdInteractions recent click uniqueness all (cross-device)
Type 1 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
Type 1 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
Type 1 conversions AdInteractions recent click uniqueness orders (cross-device)
Type 1 conversions AdInteractions recent impression uniqueness all (cross-device)
Type 1 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
Type 1 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
Type 1 conversions AdInteractions recent impression uniqueness orders (cross-device)
Type 1 conversions AdInteractions all campaign uniqueness all (cross-device)
Type 1 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
Type 1 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
Type 1 conversions AdInteractions all campaign uniqueness orders (cross-device)
Type 1 conversions AdInteractions all non-campaign uniqueness all (cross-device)
Type 1 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
Type 1 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
Type 1 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
Type 2 conversions AdInteractions post click uniqueness all (cross-device)
Type 2 conversions AdInteractions post click uniqueness point - campaign (cross-device)
Type 2 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
Type 2 conversions AdInteractions post click uniqueness orders (cross-device)
Type 2 conversions AdInteractions post impression uniqueness all (cross-device)
Type 2 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
Type 2 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
Type 2 conversions AdInteractions post impression uniqueness orders (cross-device)
Type 2 conversions AdInteractions recent click uniqueness all (cross-device)
Type 2 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
Type 2 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
Type 2 conversions AdInteractions recent click uniqueness orders (cross-device)
Type 2 conversions AdInteractions recent impression uniqueness all (cross-device)
Type 2 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
Type 2 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
Type 2 conversions AdInteractions recent impression uniqueness orders (cross-device)
Type 2 conversions AdInteractions all campaign uniqueness all (cross-device)
Type 2 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
Type 2 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
Type 2 conversions AdInteractions all campaign uniqueness orders (cross-device)
Type 2 conversions AdInteractions all non-campaign uniqueness all (cross-device)
Type 2 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
Type 2 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
Type 2 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
Type 3 conversions AdInteractions post click uniqueness all (cross-device)
Type 3 conversions AdInteractions post click uniqueness point - campaign (cross-device)
Type 3 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
Type 3 conversions AdInteractions post click uniqueness orders (cross-device)
Type 3 conversions AdInteractions post impression uniqueness all (cross-device)
Type 3 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
Type 3 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
Type 3 conversions AdInteractions post impression uniqueness orders (cross-device)
Type 3 conversions AdInteractions recent click uniqueness all (cross-device)
Type 3 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
Type 3 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
Type 3 conversions AdInteractions recent click uniqueness orders (cross-device)
Type 3 conversions AdInteractions recent impression uniqueness all (cross-device)
Type 3 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
Type 3 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
Type 3 conversions AdInteractions recent impression uniqueness orders (cross-device)
Type 3 conversions AdInteractions all campaign uniqueness all (cross-device)
Type 3 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
Type 3 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
Type 3 conversions AdInteractions all campaign uniqueness orders (cross-device)
Type 3 conversions AdInteractions all non-campaign uniqueness all (cross-device)
Type 3 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
Type 3 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
Type 3 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
June 2020
2020-06-09 -
The following fields have had their display names changed to match the changes in the UI:
Current Display Name | Backend Name | New Display Name |
|---|---|---|
Impressions | impressions | Tracked ads |
Impressions (%) | impressionspct | Tracked ads (%) |
Unique Impressions (%) | uniqueImpressionsPercent | Unique tracked ads (%) |
Aug. 2019
2019-08-14:
The following fields have been added:
Conversions AdInteraction all campaign visit uniqueness all sites - campaign
Conversions AdInteraction all campaign visit uniqueness no repeats
Conversions AdInteraction all campaign visit uniqueness orders
Conversions AdInteraction all campaign visit uniqueness point - campaign
Conversions AdInteraction all campaign visit uniqueness point - session
Conversions AdInteraction all campaign visit uniqueness sessions
Conversions AdInteraction all non-campaign visit uniqueness all sites - campaign
Conversions AdInteraction all non-campaign visit uniqueness no repeats
Conversions AdInteraction all non-campaign visit uniqueness orders
Conversions AdInteraction all non-campaign visit uniqueness point - campaign
Conversions AdInteraction all non-campaign visit uniqueness point - session
Conversions AdInteraction all non-campaign visit uniqueness sessions
Conversions AdInteraction post click visit uniqueness all sites - campaign
Conversions AdInteraction post click visit uniqueness no repeats
Conversions AdInteraction post click visit uniqueness orders
Conversions AdInteraction post click visit uniqueness point - campaign
Conversions AdInteraction post click visit uniqueness point - session
Conversions AdInteraction post click visit uniqueness sessions
Conversions AdInteraction post impression visit uniqueness all sites - campaign
Conversions AdInteraction post impression visit uniqueness no repeats
Conversions AdInteraction post impression visit uniqueness orders
Conversions AdInteraction post impression visit uniqueness point - campaign
Conversions AdInteraction post impression visit uniqueness point - session
Conversions AdInteraction post impression visit uniqueness sessions
Conversions AdInteraction recent click visit uniqueness all sites - campaign
Conversions AdInteraction recent click visit uniqueness no repeats
Conversions AdInteraction recent click visit uniqueness orders
Conversions AdInteraction recent click visit uniqueness point - campaign
Conversions AdInteraction recent click visit uniqueness point - session
Conversions AdInteraction recent click visit uniqueness sessions
Conversions AdInteraction recent impression visit uniqueness all sites - campaign
Conversions AdInteraction recent impression visit uniqueness no repeats
Conversions AdInteraction recent impression visit uniqueness orders
Conversions AdInteraction recent impression visit uniqueness point - campaign
Conversions AdInteraction recent impression visit uniqueness point - session
Conversions AdInteraction recent impression visit uniqueness sessions
Conversions type 1 AdInteraction all campaign visit uniqueness all sites - campaign
Conversions type 1 AdInteraction all campaign visit uniqueness no repeats
Conversions type 1 AdInteraction all campaign visit uniqueness orders
Conversions type 1 AdInteraction all campaign visit uniqueness point - campaign
Conversions type 1 AdInteraction all campaign visit uniqueness point - session
Conversions type 1 AdInteraction all campaign visit uniqueness sessions
Conversions type 1 AdInteraction all non-campaign visit uniqueness all sites - campaign
Conversions type 1 AdInteraction all non-campaign visit uniqueness no repeats
Conversions type 1 AdInteraction all non-campaign visit uniqueness orders
Conversions type 1 AdInteraction all non-campaign visit uniqueness point - campaign
Conversions type 1 AdInteraction all non-campaign visit uniqueness point - session
Conversions type 1 AdInteraction all non-campaign visit uniqueness sessions
Conversions type 1 AdInteraction post click visit uniqueness all sites - campaign
Conversions type 1 AdInteraction post click visit uniqueness no repeats
Conversions type 1 AdInteraction post click visit uniqueness orders
Conversions type 1 AdInteraction post click visit uniqueness point - campaign
Conversions type 1 AdInteraction post click visit uniqueness point - session
Conversions type 1 AdInteraction post click visit uniqueness sessions
Conversions type 1 AdInteraction post impression visit uniqueness all sites - campaign
Conversions type 1 AdInteraction post impression visit uniqueness no repeats
Conversions type 1 AdInteraction post impression visit uniqueness orders
Conversions type 1 AdInteraction post impression visit uniqueness point - campaign
Conversions type 1 AdInteraction post impression visit uniqueness point - session
Conversions type 1 AdInteraction post impression visit uniqueness sessions
Conversions type 1 AdInteraction recent click visit uniqueness all sites - campaign
Conversions type 1 AdInteraction recent click visit uniqueness no repeats
Conversions type 1 AdInteraction recent click visit uniqueness orders
Conversions type 1 AdInteraction recent click visit uniqueness point - campaign
Conversions type 1 AdInteraction recent click visit uniqueness point - session
Conversions type 1 AdInteraction recent click visit uniqueness sessions
Conversions type 1 AdInteraction recent impression visit uniqueness all sites - campaign
Conversions type 1 AdInteraction recent impression visit uniqueness no repeats
Conversions type 1 AdInteraction recent impression visit uniqueness orders
Conversions type 1 AdInteraction recent impression visit uniqueness point - campaign
Conversions type 1 AdInteraction recent impression visit uniqueness point - session
Conversions type 1 AdInteraction recent impression visit uniqueness sessions
Conversions type 1 visit uniqueness all sites - campaign
Conversions type 1 visit uniqueness no repeats
Conversions type 1 visit uniqueness orders
Conversions type 1 visit uniqueness point - campaign
Conversions type 1 visit uniqueness point - session
Conversions type 1 visit uniqueness sessions
Conversions type 2 AdInteraction all campaign visit uniqueness all sites - campaign
Conversions type 2 AdInteraction all campaign visit uniqueness no repeats
Conversions type 2 AdInteraction all campaign visit uniqueness orders
Conversions type 2 AdInteraction all campaign visit uniqueness point - campaign
Conversions type 2 AdInteraction all campaign visit uniqueness point - session
Conversions type 2 AdInteraction all campaign visit uniqueness sessions
Conversions type 2 AdInteraction all non-campaign visit uniqueness all sites - campaign
Conversions type 2 AdInteraction all non-campaign visit uniqueness no repeats
Conversions type 2 AdInteraction all non-campaign visit uniqueness orders
Conversions type 2 AdInteraction all non-campaign visit uniqueness point - campaign
Conversions type 2 AdInteraction all non-campaign visit uniqueness point - session
Conversions type 2 AdInteraction all non-campaign visit uniqueness sessions
Conversions type 2 AdInteraction post click visit uniqueness all sites - campaign
Conversions type 2 AdInteraction post click visit uniqueness no repeats
Conversions type 2 AdInteraction post click visit uniqueness orders
Conversions type 2 AdInteraction post click visit uniqueness point - campaign
Conversions type 2 AdInteraction post click visit uniqueness point - session
Conversions type 2 AdInteraction post click visit uniqueness sessions
Conversions type 2 AdInteraction post impression visit uniqueness all sites - campaign
Conversions type 2 AdInteraction post impression visit uniqueness no repeats
Conversions type 2 AdInteraction post impression visit uniqueness orders
Conversions type 2 AdInteraction post impression visit uniqueness point - campaign
Conversions type 2 AdInteraction post impression visit uniqueness point - session
Conversions type 2 AdInteraction post impression visit uniqueness sessions
Conversions type 2 AdInteraction recent click visit uniqueness all sites - campaign
Conversions type 2 AdInteraction recent click visit uniqueness no repeats
Conversions type 2 AdInteraction recent click visit uniqueness orders
Conversions type 2 AdInteraction recent click visit uniqueness point - campaign
Conversions type 2 AdInteraction recent click visit uniqueness point - session
Conversions type 2 AdInteraction recent click visit uniqueness sessions
Conversions type 2 AdInteraction recent impression visit uniqueness all sites - campaign
Conversions type 2 AdInteraction recent impression visit uniqueness no repeats
Conversions type 2 AdInteraction recent impression visit uniqueness orders
Conversions type 2 AdInteraction recent impression visit uniqueness point - campaign
Conversions type 2 AdInteraction recent impression visit uniqueness point - session
Conversions type 2 AdInteraction recent impression visit uniqueness sessions
Conversions type 2 visit uniqueness all sites - campaign
Conversions type 2 visit uniqueness no repeats
Conversions type 2 visit uniqueness orders
Conversions type 2 visit uniqueness point - campaign
Conversions type 2 visit uniqueness point - session
Conversions type 2 visit uniqueness sessions
Conversions type 3 AdInteraction all campaign visit uniqueness all sites - campaign
Conversions type 3 AdInteraction all campaign visit uniqueness no repeats
Conversions type 3 AdInteraction all campaign visit uniqueness orders
Conversions type 3 AdInteraction all campaign visit uniqueness point - campaign
Conversions type 3 AdInteraction all campaign visit uniqueness point - session
Conversions type 3 AdInteraction all campaign visit uniqueness sessions
Conversions type 3 AdInteraction all non-campaign visit uniqueness all sites - campaign
Conversions type 3 AdInteraction all non-campaign visit uniqueness no repeats
Conversions type 3 AdInteraction all non-campaign visit uniqueness orders
Conversions type 3 AdInteraction all non-campaign visit uniqueness point - campaign
Conversions type 3 AdInteraction all non-campaign visit uniqueness point - session
Conversions type 3 AdInteraction all non-campaign visit uniqueness sessions
Conversions type 3 AdInteraction post click visit uniqueness all sites - campaign
Conversions type 3 AdInteraction post click visit uniqueness no repeats
Conversions type 3 AdInteraction post click visit uniqueness orders
Conversions type 3 AdInteraction post click visit uniqueness point - campaign
Conversions type 3 AdInteraction post click visit uniqueness point - session
Conversions type 3 AdInteraction post click visit uniqueness sessions
Conversions type 3 AdInteraction post impression visit uniqueness all sites - campaign
Conversions type 3 AdInteraction post impression visit uniqueness no repeats
Conversions type 3 AdInteraction post impression visit uniqueness orders
Conversions type 3 AdInteraction post impression visit uniqueness point - campaign
Conversions type 3 AdInteraction post impression visit uniqueness point - session
Conversions type 3 AdInteraction post impression visit uniqueness sessions
Conversions type 3 AdInteraction recent click visit uniqueness all sites - campaign
Conversions type 3 AdInteraction recent click visit uniqueness no repeats
Conversions type 3 AdInteraction recent click visit uniqueness orders
Conversions type 3 AdInteraction recent click visit uniqueness point - campaign
Conversions type 3 AdInteraction recent click visit uniqueness point - session
Conversions type 3 AdInteraction recent click visit uniqueness sessions
Conversions type 3 AdInteraction recent impression visit uniqueness all sites - campaign
Conversions type 3 AdInteraction recent impression visit uniqueness no repeats
Conversions type 3 AdInteraction recent impression visit uniqueness orders
Conversions type 3 AdInteraction recent impression visit uniqueness point - campaign
Conversions type 3 AdInteraction recent impression visit uniqueness point - session
Conversions type 3 AdInteraction recent impression visit uniqueness sessions
Conversions type 3 visit uniqueness all sites - campaign
Conversions type 3 visit uniqueness no repeats
Conversions type 3 visit uniqueness orders
Conversions type 3 visit uniqueness point - campaign
Conversions type 3 visit uniqueness point - session
Conversions type 3 visit uniqueness sessions
Type 1 conversions all campaign
Type 1 conversions all non-campaign
Type 1 conversions recent click
Type 1 conversions recent impression
Type 2 conversions all campaign
Type 2 conversions all non-campaign
Type 2 conversions recent click
Type 2 conversions recent impression
Type 3 conversions all campaign
Type 3 conversions all non-campaign
Type 3 conversions recent click
Type 3 conversions recent impression
April 2019
2019-04-08
Added new fields related to currency-conversion. The standard "Cost" metric will use the ad account currency settings, these will convert to the noted currency:
Cost (EUR)
Cost (USD)
Cost (GBP)
Jan. 2019
2019-01-03:
Made adjustments to allow users to add multiple Adform accounts even when using the same email address. May require that the user re-authenticate their Adform data source and reselect the needed accounts.
Dec. 2018
2018-12-18:
Increased the number of rows fetched per request.
Users can now get data for the last 397 days.
Sept. 2018
2018-09-01
The following video length-related metrics have been added:
Video events (Play time, 25%)
Video events (Play time, 50%)
Video events (Play time, 75%)
Video events (Play time, 100%)
May 2018
2018-05-22
New metrics added to RTB set :
RTB trading desk fee
RTB media cost
RTB adform included fee
RTB brand safety cost
RTB contextual targeting cost
RTB rich media fee
New metric added to Cost set:
DMP data cost (DSP)