Adform metrics and dimensions

597 metrics189 dimensions

Search fields

AVG FREQUENCY CROSS-DEVICE

avgFreqCampaignUniqueCD

Field label	Avg frequency campaign unique (cross-device)
Description	This metric shows the average number of impressions to which a user has been exposed, unique per campaign
Field type	metric
Data type	float.number.value

avgFreqCampaignDayUniqueCD

Field label	Avg frequency campaign day unique (cross-device)
Description	This metric shows the average number of impressions to which a user has been exposed, unique per campaign day
Field type	metric
Data type	float.number.value

avgFreqMediaUniqueCD

Field label	Avg frequency media unique (cross-device)
Description	This metric shows the average number of impressions to which a user has been exposed, unique per media
Field type	metric
Data type	float.number.value

avgFreqLineItemUniqueCD

Field label	Avg frequency line item unique (cross-device)
Description	This metric shows the average number of impressions to which a user has been exposed, unique per line item
Field type	metric
Data type	float.number.value

avgFreqLineItemDayUniqueCD

Field label	Avg frequency line item day unique (cross-device)
Description	This metric shows the average number of impressions to which a user has been exposed, unique per line item day
Field type	metric
Data type	float.number.value

avgFreqBannerUniqueCD

Field label	Avg frequency banner unique (cross-device)
Description	This metric shows the average number of impressions to which a user has been exposed, unique per banner
Field type	metric
Data type	float.number.value

avgFreqNotCampaignUniqueCD

Field label	Avg frequency not campaign unique (cross-device)
Description	This metric shows the average number of impressions to which a user has been exposed, not unique per campaign
Field type	metric
Data type	float.number.value

BANNER

banner

Field label	Banner/Adgroups
Description	This dimension lists paid search keywords that visitors used to reach advertiser's website
Field type	dimension
Data type	string.text.value

bannerID

Field label	Banner ID
Description	This dimension groups data by Adform banner ID
Field type	dimension
Data type	string.text.value

bannerSize

Field label	Banner size
Description	This dimension groups information by banner size. Banner size is shown as "width x height" in pixels, e.g. 300 x 250
Field type	dimension
Data type	string.text.value

bannerType

Field label	Banner type
Description	This dimension groups information by creative material type
Field type	dimension
Data type	string.text.value

bannerTypeID

Field label	Banner type ID
Description	This dimension groups information by creative material type
Field type	dimension
Data type	string.text.value

bannerFormat

Field label	Banner format
Description	This dimension indicates the format of the banner, such as "Skyscraper", "Advertorials", etc
Field type	dimension
Data type	string.text.value

bannerFormatID

Field label	Banner format ID
Description	This dimension indicates the format of the banner, such as "Skyscraper", "Advertorials", etc
Field type	dimension
Data type	string.text.value

bannerMember

Field label	Banner member
Description	Groups data by the name of synchronized ads members
Field type	dimension
Data type	string.text.value

bannerBackup

Field label	Backup banner
Description	This dimension indicates with a "X" symbol whether a back-up banner exists or not
Field type	dimension
Data type	string.text.value

bannerWeight

Field label	Banner weight (KB)
Description	This dimension groups information by banner weight
Field type	dimension
Data type	string.text.value

bannerAdMessage

Field label	Banner Ad message
Description	This dimension indicates what ad message was used in XML enabled banner through Adform Content Manager
Field type	dimension
Data type	string.text.value

clickDetail

Field label	Click detail
Description	This dimension groups information by banner click details. Click details allow seperating clicks on back-up and flash banners, and clicks on different clickable areas defined by different click-tags implemented in the banners
Field type	dimension
Data type	string.text.value

dcoProduct

Field label	DCO product
Description	This dimension groups data by the items used in Product Retargeting ads
Field type	dimension
Data type	string.text.value

paidKeyword

Field label	Paid keyword
Description	This dimension lists paid search keywords that visitors used to reach advertiser's website
Field type	dimension
Data type	string.text.value

bannerGlobalID

Field label	Banner global ID
Description	Groups information by Banner Global ID. When banner is copied, all its copies will have the same Global ID as the original banner. This way, statistics could be used to check how the same banner is performing across different campaigns
Field type	dimension
Data type	string.text.value

bannerAttribute1

Field label	Banner Batch
Description	This dimension groups information by Banner Attribute 1. Banner attribute is a user-defined property of a banner
Field type	dimension
Data type	string.text.value

bannerAttribute1ID

Field label	Banner Batch ID
Description	Groups metrics by the Adform Banner Attribute ID
Field type	dimension
Data type	string.text.value

bannerAttribute2

Field label	Banner attribute 2
Description	This dimension groups information by Banner Attribute 2. Banner attribute is a user-defined property of a banner
Field type	dimension
Data type	string.text.value

bannerAttribute3

Field label	Banner attribute 3
Description	This dimension groups information by Banner Attribute 3. Banner attribute is a user-defined property of a banner
Field type	dimension
Data type	string.text.value

bannerAttribute4

Field label	Banner attribute 4
Description	This dimension groups information by Banner Attribute 4. Banner attribute is a user-defined property of a banner
Field type	dimension
Data type	string.text.value

bannerAttribute5

Field label	Banner attribute 5
Description	This dimension groups information by Banner Attribute 5. Banner attribute is a user-defined property of a banner
Field type	dimension
Data type	string.text.value

BUYING

lineItem

Field label	Line item
Description	This dimension groups information by Line Item. Line Item is an advertisement spot on a media/publisher
Field type	dimension
Data type	string.text.value

lineItemID

Field label	Line item ID
Description	This dimension groups data by Adform Line Item ID
Field type	dimension
Data type	string.text.value

lineItemNote

Field label	Line item note
Description	This dimension displays Line Item Notes for the selected Line Item
Field type	dimension
Data type	string.text.value

lineItemStartDate

Field label	Line item start date
Description	This dimension displays Line Item start date
Field type	dimension
Data type	string.time.date

lineItemEndDate

Field label	Line item end date
Description	This dimension displays Line Item end date
Field type	dimension
Data type	string.time.date

lineItemAdGapID

Field label	Line item AdGap ID
Description	AdGap ID is used to minimize effort of comparing Advertiser and Publisher reports by sharing unique ID per line item with the publisher to gain a common, shareable report
Field type	dimension
Data type	string.text.value

media

Field label	Media
Description	Media/publisher is the provider of online advertising space, such as an online newspaper, social network site or other
Field type	dimension
Data type	string.text.value

mediaID

Field label	Media ID
Description	This dimension groups data by Adform media ID
Field type	dimension
Data type	string.text.value

mediaLineItem

Field label	Media line item
Description	A joint dimension to list Media:Line Item combination as one dimension values
Field type	dimension
Data type	string.text.value

mediaSection

Field label	Media section
Description	This dimension groups information by media section
Field type	dimension
Data type	string.text.value

mediaCountry

Field label	Media country
Description	This dimension indicates media/publisher country, where the selected media is located
Field type	dimension
Data type	string.geo.country

mediaGlobal

Field label	Media global
Description	Groups information by media, automatically synchronized with the global media database
Field type	dimension
Data type	string.text.value

buyType

Field label	Buy type
Description	This dimension indicates the booking/buy types of the selected placement. Possible values: Impressions (CPM), Clicks (CPC), Viewable Impressions (vCPM), Days, Weeks, Months and Conversions
Field type	dimension
Data type	string.text.value

buyTypeID

Field label	Buy type ID
Description	This dimension indicates the booking/buy type ID of the selected placement
Field type	dimension
Data type	string.text.value

network

Field label	Network
Description	This dimension groups information by network. Networks are organisations containing several medias (publishers) usually of certain industry vertical
Field type	dimension
Data type	string.text.value

networkID

Field label	Network ID
Description	This dimension groups data by Adform Network ID
Field type	dimension
Data type	string.text.value

order

Field label	Order name
Description	This dimension shows and groups information by order. Usually, it is used to group line items for the long running campaigns
Field type	dimension
Data type	string.text.value

orderID

Field label	Order ID
Description	This dimension groups data by Adform Order ID
Field type	dimension
Data type	string.text.value

tag

Field label	Tag
Description	Tag is a small piece of code used to track online advertisements. This dimension groups information in relations to tags, it could be used to show rotators information
Field type	dimension
Data type	string.text.value

tagID

Field label	Tag ID
Description	This dimension groups data by Adform Tag ID, also known as BN number
Field type	dimension
Data type	string.text.value

tagUID

Field label	Tag UID
Description	This dimension groups data by Tag UID. Tag UID is a unique identifier of a tag, and can be used for matching Adform's statistics to Media's data
Field type	dimension
Data type	string.text.value

mediaGroup2

Field label	Media group 2
Description	This dimension groups information by media group 2 values
Field type	dimension
Data type	string.text.value

mediaGroup3

Field label	Media group 3
Description	This dimension groups information by media group 3 values
Field type	dimension
Data type	string.text.value

mediaGroup4

Field label	Media group 4
Description	This dimension groups information by media group 4 values
Field type	dimension
Data type	string.text.value

mediaGroup5

Field label	Media group 5
Description	This dimension groups information by media group 5 values
Field type	dimension
Data type	string.text.value

BUYING LINE ITEM LABEL

lineItemLabel1

Field label	Line item label 01
Description	This dimension groups data by Line Item Label 01
Field type	dimension
Data type	string.text.value

lineItemLabel2

Field label	Line item label 02
Description	This dimension groups data by Line Item Label 02
Field type	dimension
Data type	string.text.value

lineItemLabel3

Field label	Line item label 03
Description	This dimension groups data by Line Item Label 03
Field type	dimension
Data type	string.text.value

lineItemLabel4

Field label	Line item label 04
Description	This dimension groups data by Line Item Label 04
Field type	dimension
Data type	string.text.value

lineItemLabel5

Field label	Line item label 05
Description	This dimension groups data by Line Item Label 05
Field type	dimension
Data type	string.text.value

lineItemLabel6

Field label	Line item label 06
Description	This dimension groups data by Line Item Label 06
Field type	dimension
Data type	string.text.value

lineItemLabel7

Field label	Line item label 07
Description	This dimension groups data by Line Item Label 07
Field type	dimension
Data type	string.text.value

lineItemLabel8

Field label	Line item label 08
Description	This dimension groups data by Line Item Label 08
Field type	dimension
Data type	string.text.value

lineItemLabel9

Field label	Line item label 09
Description	This dimension groups data by Line Item Label 09
Field type	dimension
Data type	string.text.value

lineItemLabel10

Field label	Line item label 10
Description	This dimension groups data by Line Item Label 10
Field type	dimension
Data type	string.text.value

lineItemLabel11

Field label	Line item label 11
Description	This dimension groups data by Line Item Label 11
Field type	dimension
Data type	string.text.value

lineItemLabel12

Field label	Line item label 12
Description	This dimension groups data by Line Item Label 12
Field type	dimension
Data type	string.text.value

lineItemLabel13

Field label	Line item label 13
Description	This dimension groups data by Line Item Label 13
Field type	dimension
Data type	string.text.value

lineItemLabel14

Field label	Line item label 14
Description	This dimension groups data by Line Item Label 14
Field type	dimension
Data type	string.text.value

lineItemLabel15

Field label	Line item label 15
Description	This dimension groups data by Line Item Label 16
Field type	dimension
Data type	string.text.value

lineItemLabel16

Field label	Line item label 16
Description	This dimension groups data by Line Item Label 17
Field type	dimension
Data type	string.text.value

lineItemLabel17

Field label	Line item label 17
Description	This dimension groups data by Line Item Label 18
Field type	dimension
Data type	string.text.value

lineItemLabel18

Field label	Line item label 18
Description	This dimension groups data by Line Item Label 18
Field type	dimension
Data type	string.text.value

lineItemLabel19

Field label	Line item label 19
Description	This dimension groups data by Line Item Label 19
Field type	dimension
Data type	string.text.value

lineItemLabel20

Field label	Line item label 20
Description	This dimension groups data by Line Item Label 20
Field type	dimension
Data type	string.text.value

CAMPAIGN

client

Field label	Client
Description	Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc
Field type	dimension
Data type	string.text.value

clientID

Field label	Client ID
Description	This dimension groups data by Adform client ID
Field type	dimension
Data type	string.text.value

campaign

Field label	Campaign
Description	This dimension shows and groups information by campaign
Field type	dimension
Data type	string.text.value

campaignID

Field label	Campaign ID
Description	This dimension groups data by Adform campaign ID
Field type	dimension
Data type	string.text.value

campaignType

Field label	Campaign type
Description	This dimension groups information by campaign type
Field type	dimension
Data type	string.text.value

campaignBillingID

Field label	Campaign billing ID
Description	This dimension groups data by Adform campaign billing ID, which is of the form AA-BB-0123, where AA is agency's abbreviation, BB is country's abbreviation and 0123 is an identifying number
Field type	dimension
Data type	string.text.value

campaignCurrency

Field label	Campaign currency
Description	This dimension groups information by campaign currency. Campaign currency identifies a currency unit in which campaign bookings are done and reported
Field type	dimension
Data type	string.currency.code

campaignStartDate

Field label	Campaign start date
Description	This dimension indicates the date on which a campaign starts
Field type	dimension
Data type	string.time.date

campaignEndDate

Field label	Campaign end date
Description	This dimension indicates the date on which a campaign ends
Field type	dimension
Data type	string.time.date

seAccount

Field label	SE account
Description	This dimension groups information by Search Engine account
Field type	dimension
Data type	string.text.value

seDailyBudget

Field label	SE daily budget
Description	This dimension groups information by daily budget of Search Engine campaign
Field type	dimension
Data type	int.number.value

agencyIDOVK

Field label	Agency ID (OVK)
Description	This dimension groups data by Agency ID (OVK). Agency ID (OVK) is a unique identifier of an Agency or Agency office
Field type	dimension
Data type	string.text.value

industryVertical

Field label	Industry vertical
Description	This dimension groups data by industry vertical, collected from Client Management section. Useful for benchmarking reports when analyzing multiple advertisers' data
Field type	dimension
Data type	string.text.value

CAMPAIGN LABEL

campaignLabel1

Field label	Campaign label 01
Description	This dimension groups data by Campaign Label 1
Field type	dimension
Data type	string.text.value

campaignLabel2

Field label	Campaign label 02
Description	This dimension groups data by Campaign Label 2
Field type	dimension
Data type	string.text.value

campaignLabel3

Field label	Campaign label 03
Description	This dimension groups data by Campaign Label 3
Field type	dimension
Data type	string.text.value

campaignLabel4

Field label	Campaign label 04
Description	This dimension groups data by Campaign Label 4
Field type	dimension
Data type	string.text.value

campaignLabel5

Field label	Campaign label 05
Description	This dimension groups data by Campaign Label 5
Field type	dimension
Data type	string.text.value

campaignLabel6

Field label	Campaign label 06
Description	This dimension groups data by Campaign Label 6
Field type	dimension
Data type	string.text.value

campaignLabel7

Field label	Campaign label 07
Description	This dimension groups data by Campaign Label 7
Field type	dimension
Data type	string.text.value

campaignLabel8

Field label	Campaign label 08
Description	This dimension groups data by Campaign Label 8
Field type	dimension
Data type	string.text.value

campaignLabel9

Field label	Campaign label 09
Description	This dimension groups data by Campaign Label 9
Field type	dimension
Data type	string.text.value

campaignLabel10

Field label	Campaign label 10
Description	This dimension groups data by Campaign Label 10
Field type	dimension
Data type	string.text.value

campaignLabel11

Field label	Campaign label 11
Description	This dimension groups data by Campaign Label 11
Field type	dimension
Data type	string.text.value

campaignLabel12

Field label	Campaign label 12
Description	This dimension groups data by Campaign Label 12
Field type	dimension
Data type	string.text.value

campaignLabel13

Field label	Campaign label 13
Description	This dimension groups data by Campaign Label 13
Field type	dimension
Data type	string.text.value

campaignLabel14

Field label	Campaign label 14
Description	This dimension groups data by Campaign Label 14
Field type	dimension
Data type	string.text.value

campaignLabel15

Field label	Campaign label 15
Description	This dimension groups data by Campaign Label 15
Field type	dimension
Data type	string.text.value

campaignLabel16

Field label	Campaign label 16
Description	This dimension groups data by Campaign Label 16
Field type	dimension
Data type	string.text.value

campaignLabel17

Field label	Campaign label 17
Description	This dimension groups data by Campaign Label 17
Field type	dimension
Data type	string.text.value

campaignLabel18

Field label	Campaign label 18
Description	This dimension groups data by Campaign Label 18
Field type	dimension
Data type	string.text.value

campaignLabel19

Field label	Campaign label 19
Description	This dimension groups data by Campaign Label 19
Field type	dimension
Data type	string.text.value

campaignLabel20

Field label	Campaign label 20
Description	This dimension groups data by Campaign Label 20
Field type	dimension
Data type	string.text.value

CLICKS TYPES

clicksCampaignUnique

Field label	Clicks campaign unique
Field type	metric
Data type	int.number.value

clicksMediaUnique

Field label	Clicks media unique
Field type	metric
Data type	int.number.value

clicksLineItemUnique

Field label	Clicks line item unique
Field type	metric
Data type	int.number.value

clicksBannerUnique

Field label	Clicks banner unique
Field type	metric
Data type	int.number.value

CLICKS TYPES CROSS-DEVICE

clicksCD

Field label	Clicks (cross-device)
Description	This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination. When selecting uniqueness levels, a user is considered unique across all their devices
Field type	metric
Data type	int.number.value

clicksCampaignUniqueCD

Field label	Clicks campaign unique (cross-device)
Description	This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, unique per campaign
Field type	metric
Data type	int.number.value

clicksCampaignDayUniqueCD

Field label	Clicks campaign day unique (cross-device)
Description	This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, unique per campaign day
Field type	metric
Data type	int.number.value

clicksMediaUniqueCD

Field label	Clicks media unique (cross-device)
Description	This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, unique per media
Field type	metric
Data type	int.number.value

clicksLineItemUniqueCD

Field label	Clicks line item unique (cross-device)
Description	This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, unique per line item
Field type	metric
Data type	int.number.value

clicksLineItemDayUniqueCD

Field label	Clicks line item day unique (cross-device)
Description	This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, unique per line item day
Field type	metric
Data type	int.number.value

clicksBannerUniqueCD

Field label	Clicks banner unique (cross-device)
Description	This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, unique per banner
Field type	metric
Data type	int.number.value

clicksNotCampaignUniqueCD

Field label	Clicks not campaign unique (cross-device)
Description	This metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination, not unique per campaign
Field type	metric
Data type	int.number.value

CONVERSIONS

conversions

Field label	Conversions
Description	A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded
Field type	metric
Data type	int.number.value

conversionsAll

Field label	Conversions (All)
Description	A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews displayed as a sum for all tracked conversion pages
Field type	metric
Data type	int.number.value

conversionsSpecs

Field label	Conversions (Specs)
Description	A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews displayed as a sum for all tracked conversion pages. There is a possibility to change uniqueness setting for this metric
Field type	metric
Data type	int.number.value

conversionType1

Field label	Type 1 conversions
Field type	metric
Data type	int.number.value

conversionType2

Field label	Type 2 conversions
Field type	metric
Data type	int.number.value

conversionType3

Field label	Type 3 conversions
Field type	metric
Data type	int.number.value

CONVERSIONS AD INTERACTION

conversionsAdInteractionAll

Field label	Conversions AdInteraction all
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostClick

Field label	Conversions AdInteraction post click
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostImpression

Field label	Conversions AdInteraction post impression
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentClick

Field label	Conversions AdInteraction recent click
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentImpression

Field label	Conversions AdInteraction recent impression
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllCampaign

Field label	Conversions AdInteraction all campaign
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllNonCampaign

Field label	Conversions AdInteraction all non-campaign
Field type	metric
Data type	int.number.value

CONVERSIONS AD INTERACTIONS CROSS-DEVICE

conversionAdInteractionAllCD

Field label	Conversions AdInteractions all (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for all interactions
Field type	metric
Data type	int.number.value

conversionAdInteractionPostClickCD

Field label	Conversions AdInteractions post click (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for post click interactions
Field type	metric
Data type	int.number.value

conversionAdInteractionPostImpressionCD

Field label	Conversions AdInteractions post impression (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for post impression interactions
Field type	metric
Data type	int.number.value

conversionAdInteractionRecentClickCD

Field label	Conversions AdInteractions recent click (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for recent click interactions
Field type	metric
Data type	int.number.value

conversionAdInteractionRecentImpressionCD

Field label	Conversions AdInteractions recent impression (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for recent impression interactions
Field type	metric
Data type	int.number.value

conversionAdInteractionAllCampaignCD

Field label	Conversions AdInteractions all campaign (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for all campaign interactions
Field type	metric
Data type	int.number.value

conversionAdInteractionAllNonCampaignCD

Field label	Conversions AdInteractions all non-campaign (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for all non-campaign interactions
Field type	metric
Data type	int.number.value

CONVERSIONS CROSS-DEVICE

conversionsAllCD

Field label	Conversions all (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, e.g., purchased an item, subscribed to a newsletter
Field type	metric
Data type	int.number.value

conversionsType1CD

Field label	Type 1 conversions (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for cross-device conversion type 1
Field type	metric
Data type	int.number.value

conversionsType2CD

Field label	Type 2 conversions (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for cross-device conversion type 2
Field type	metric
Data type	int.number.value

conversionsType3CD

Field label	Type 3 conversions (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for cross-device conversion type 3
Field type	metric
Data type	int.number.value

CONVERSIONS PAGES CROSS-DEVICE

conversionsAllPagesCD

Field label	Conversions all pages (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for all pages
Field type	metric
Data type	int.number.value

conversionsLandingPagesCD

Field label	Conversions landing pages (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for landing pages
Field type	metric
Data type	int.number.value

conversionsInfoPagesCD

Field label	Conversions info pages (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for info pages
Field type	metric
Data type	int.number.value

conversionsSignupPagesCD

Field label	Conversions sign-up pages (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for sign-up pages
Field type	metric
Data type	int.number.value

conversionsPagesNoneCD

Field label	Conversions pages none (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for non-pages
Field type	metric
Data type	int.number.value

conversionsHomepagesCD

Field label	Conversions homepages (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for homepages
Field type	metric
Data type	int.number.value

conversionsProductPageCD

Field label	Conversions product pages (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for product pages
Field type	metric
Data type	int.number.value

conversionsThankyouPagesCD

Field label	Conversions thank-you pages (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for thank-you pages
Field type	metric
Data type	int.number.value

conversionsDownloadCD

Field label	Conversions download (cross-device)
Description	This metric shows the number of times that users took the desired action on an advertiser's website, for downloads
Field type	metric
Data type	int.number.value

CONVERSIONS SPECS AD INTERACTION VISIT UNIQUENESS

conversionsAdInteractionPostClickVisitUniquenessNoRepeat

Field label	Conversions AdInteraction post click visit uniqueness no repeats
Description	Conversions AdInteraction post click visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostClickVisitUniquenessPointSession

Field label	Conversions AdInteraction post click visit uniqueness point - session
Description	Conversions AdInteraction post click visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostClickVisitUniquenessPointCampaign

Field label	Conversions AdInteraction post click visit uniqueness point - campaign
Description	Conversions AdInteraction post click visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostClickVisitUniquenessAllSitesCampaign

Field label	Conversions AdInteraction post click visit uniqueness all sites - campaign
Description	Conversions AdInteraction post click visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostClickVisitUniquenessOrders

Field label	Conversions AdInteraction post click visit uniqueness orders
Description	Conversions AdInteraction post click visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostClickVisitUniquenessSessions

Field label	Conversions AdInteraction post click visit uniqueness sessions
Description	Conversions AdInteraction post click visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostImpressionVisitUniquenessNoRepeat

Field label	Conversions AdInteraction post impression visit uniqueness no repeats
Description	Conversions AdInteraction post impression visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostImpressionVisitUniquenessPointSession

Field label	Conversions AdInteraction post impression visit uniqueness point - session
Description	Conversions AdInteraction post impression visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostImpressionVisitUniquenessPointCampaign

Field label	Conversions AdInteraction post impression visit uniqueness point - campaign
Description	Conversions AdInteraction post impression visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostImpressionVisitUniquenessAllSitesCampaign

Field label	Conversions AdInteraction post impression visit uniqueness all sites - campaign
Description	Conversions AdInteraction post impression visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostImpressionVisitUniquenessOrders

Field label	Conversions AdInteraction post impression visit uniqueness orders
Description	Conversions AdInteraction post impression visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostImpressionVisitUniquenessSessions

Field label	Conversions AdInteraction post impression visit uniqueness sessions
Description	Conversions AdInteraction post impression visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentClickVisitUniquenessNoRepeat

Field label	Conversions AdInteraction recent click visit uniqueness no repeats
Description	Conversions AdInteraction recent click visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentClickVisitUniquenessPointSession

Field label	Conversions AdInteraction recent click visit uniqueness point - session
Description	Conversions AdInteraction recent click visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentClickVisitUniquenessPointCampaign

Field label	Conversions AdInteraction recent click visit uniqueness point - campaign
Description	Conversions AdInteraction recent click visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentClickVisitUniquenessAllSitesCampaign

Field label	Conversions AdInteraction recent click visit uniqueness all sites - campaign
Description	Conversions AdInteraction recent click visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentClickVisitUniquenessOrders

Field label	Conversions AdInteraction recent click visit uniqueness orders
Description	Conversions AdInteraction recent click visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentClickVisitUniquenessSessions

Field label	Conversions AdInteraction recent click visit uniqueness sessions
Description	Conversions AdInteraction recent click visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentImpressionVisitUniquenessNoRepeat

Field label	Conversions AdInteraction recent impression visit uniqueness no repeats
Description	Conversions AdInteraction recent impression visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentImpressionVisitUniquenessPointSession

Field label	Conversions AdInteraction recent impression visit uniqueness point - session
Description	Conversions AdInteraction recent impression visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentImpressionVisitUniquenessPointCampaign

Field label	Conversions AdInteraction recent impression visit uniqueness point - campaign
Description	Conversions AdInteraction recent impression visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentImpressionVisitUniquenessAllSitesCampaign

Field label	Conversions AdInteraction recent impression visit uniqueness all sites - campaign
Description	Conversions AdInteraction recent impression visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentImpressionVisitUniquenessOrders

Field label	Conversions AdInteraction recent impression visit uniqueness orders
Description	Conversions AdInteraction recent impression visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentImpressionVisitUniquenessSessions

Field label	Conversions AdInteraction recent impression visit uniqueness sessions
Description	Conversions AdInteraction recent impression visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllCampaignVisitUniquenessNoRepeat

Field label	Conversions AdInteraction all campaign visit uniqueness no repeats
Description	Conversions AdInteraction all campaign visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllCampaignVisitUniquenessPointSession

Field label	Conversions AdInteraction all campaign visit uniqueness point - session
Description	Conversions AdInteraction all campaign visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllCampaignVisitUniquenessPointCampaign

Field label	Conversions AdInteraction all campaign visit uniqueness point - campaign
Description	Conversions AdInteraction all campaign visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllCampaignVisitUniquenessAllSitesCampaign

Field label	Conversions AdInteraction all campaign visit uniqueness all sites - campaign
Description	Conversions AdInteraction all campaign visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllCampaignVisitUniquenessOrders

Field label	Conversions AdInteraction all campaign visit uniqueness orders
Description	Conversions AdInteraction all campaign visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllCampaignVisitUniquenessSessions

Field label	Conversions AdInteraction all campaign visit uniqueness sessions
Description	Conversions AdInteraction all campaign visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllNonCampaignVisitUniquenessNoRepeat

Field label	Conversions AdInteraction all non-campaign visit uniqueness no repeats
Description	Conversions AdInteraction all non-campaign visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllNonCampaignVisitUniquenessPointSession

Field label	Conversions AdInteraction all non-campaign visit uniqueness point - session
Description	Conversions AdInteraction all non-campaign visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllNonCampaignVisitUniquenessPointCampaign

Field label	Conversions AdInteraction all non-campaign visit uniqueness point - campaign
Description	Conversions AdInteraction all non-campaign visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllNonCampaignVisitUniquenessAllSitesCampaign

Field label	Conversions AdInteraction all non-campaign visit uniqueness all sites - campaign
Description	Conversions AdInteraction all non-campaign visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllNonCampaignVisitUniquenessOrders

Field label	Conversions AdInteraction all non-campaign visit uniqueness orders
Description	Conversions AdInteraction all non-campaign visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllNonCampaignVisitUniquenessSessions

Field label	Conversions AdInteraction all non-campaign visit uniqueness sessions
Description	Conversions AdInteraction all non-campaign visit uniqueness sessions
Field type	metric
Data type	int.number.value

CONVERSIONS SPECS AD INTERACTIONS UNIQUENESS CROSS-DEVICE

conversionsAdInteractionPostClickUniquenessAllCD

Field label	Conversions AdInteractions post click uniqueness all (cross-device)
Description	Conversions AdInteractions post click uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostClickUniquenessPointCampaignCD

Field label	Conversions AdInteractions post click uniqueness point - campaign (cross-device)
Description	Conversions AdInteractions post click uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostClickUniquenessAllSitesCampaignCD

Field label	Conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
Description	Conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostClickUniquenessOrdersCD

Field label	Conversions AdInteractions post click uniqueness orders (cross-device)
Description	Conversions AdInteractions post click uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostImpressionsUniquenessAllCD

Field label	Conversions AdInteractions post impression uniqueness all (cross-device)
Description	Conversions AdInteractions post impression uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostImpressionsUniquenessPointCampaignCD

Field label	Conversions AdInteractions post impression uniqueness point - campaign (cross-device)
Description	Conversions AdInteractions post impression uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostImpressionsUniquenessAllSitesCampaignCD

Field label	Conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
Description	Conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionPostImpressionsUniquenessOrdersCD

Field label	Conversions AdInteractions post impression uniqueness orders (cross-device)
Description	Conversions AdInteractions post impression uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentClickUniquenessAllCD

Field label	Conversions AdInteractions recent click uniqueness all (cross-device)
Description	Conversions AdInteractions recent click uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentClickUniquenessPointCampaignCD

Field label	Conversions AdInteractions recent click uniqueness point - campaign (cross-device)
Description	Conversions AdInteractions recent click uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentClickUniquenessAllSitesCampaignCD

Field label	Conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
Description	Conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentClickUniquenessOrdersCD

Field label	Conversions AdInteractions recent click uniqueness orders (cross-device)
Description	Conversions AdInteractions recent click uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentImpressionUniquenessAllCD

Field label	Conversions AdInteractions recent impression uniqueness all (cross-device)
Description	Conversions AdInteractions recent impression uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentImpressionUniquenessPointCampaignCD

Field label	Conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
Description	Conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentImpressionUniquenessAllSitesCampaignCD

Field label	Conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
Description	Conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionRecentImpressionUniquenessOrdersCD

Field label	Conversions AdInteractions recent impression uniqueness orders (cross-device)
Description	Conversions AdInteractions recent impression uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllCampaignUniquenessAllCD

Field label	Conversions AdInteractions all campaign uniqueness all (cross-device)
Description	Conversions AdInteractions all campaign uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllCampaignUniquenessPointCampaignCD

Field label	Conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
Description	Conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllCampaignUniquenessAllSitesCampaignCD

Field label	Conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
Description	Conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllCampaignUniquenessOrdersCD

Field label	Conversions AdInteractions all campaign uniqueness orders (cross-device)
Description	Conversions AdInteractions all campaign uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllNonCampaignUniquenessAllCD

Field label	Conversions AdInteractions all non-campaign uniqueness all (cross-device)
Description	Conversions AdInteractions all non-campaign uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllNonCampaignUniquenessPointCampaignCD

Field label	Conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
Description	Conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllNonCampaignUniquenessAllSitesCampaignCD

Field label	Conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
Description	Conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsAdInteractionAllNonCampaignUniquenessOrdersCD

Field label	Conversions AdInteractions all non-campaign uniqueness orders (cross-device)
Description	Conversions AdInteractions all non-campaign uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

CONVERSIONS SPECS TYPE UNIQUENESS CROSS-DEVICE

conversionsType1UniquenessAllCD

Field label	Type 1 conversion uniqueness all (cross-device)
Description	Type 1 conversion uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1UniquenessPointCampaignCD

Field label	Type 1 conversion uniqueness point - campaign (cross-device)
Description	Type 1 conversion uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1UniquenessAllSitesCampaignCD

Field label	Type 1 conversion uniqueness all sites - campaign (cross-device)
Description	Type 1 conversion uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1UniquenessOrdersCD

Field label	Type 1 conversion uniqueness orders (cross-device)
Description	Type 1 conversion uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2UniquenessAllCD

Field label	Type 2 conversion uniqueness all (cross-device)
Description	Type 2 conversion uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2UniquenessPointCampaignCD

Field label	Type 2 conversion uniqueness point - campaign (cross-device)
Description	Type 2 conversion uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2UniquenessAllSitesCampaignCD

Field label	Type 2 conversion uniqueness all sites - campaign (cross-device)
Description	Type 2 conversion uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2UniquenessOrdersCD

Field label	Type 2 conversion uniqueness orders (cross-device)
Description	Type 2 conversion uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3UniquenessAllCD

Field label	Type 3 conversion uniqueness all (cross-device)
Description	Type 3 conversion uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3UniquenessPointCampaignCD

Field label	Type 3 conversion uniqueness point - campaign (cross-device)
Description	Type 3 conversion uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3UniquenessAllSitesCampaignCD

Field label	Type 3 conversion uniqueness all sites - campaign (cross-device)
Description	Type 3 conversion uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3UniquenessOrdersCD

Field label	Type 3 conversion uniqueness orders (cross-device)
Description	Type 3 conversion uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

CONVERSIONS SPECS TYPES AD INTERACTION VISIT UNIQUENESS

conversionsType1AdInteractionPostClickVisitUniquenessNoRepeat

Field label	Conversions type 1 AdInteraction post click visit uniqueness no repeats
Description	Conversions type 1 AdInteraction post click visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostClickVisitUniquenessPointSession

Field label	Conversions type 1 AdInteraction post click visit uniqueness point - session
Description	Conversions type 1 AdInteraction post click visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostClickVisitUniquenessPointCampaign

Field label	Conversions type 1 AdInteraction post click visit uniqueness point - campaign
Description	Conversions type 1 AdInteraction post click visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostClickVisitUniquenessAllSitesCampaign

Field label	Conversions type 1 AdInteraction post click visit uniqueness all sites - campaign
Description	Conversions type 1 AdInteraction post click visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostClickVisitUniquenessOrders

Field label	Conversions type 1 AdInteraction post click visit uniqueness orders
Description	Conversions type 1 AdInteraction post click visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostClickVisitUniquenessSessions

Field label	Conversions type 1 AdInteraction post click visit uniqueness sessions
Description	Conversions type 1 AdInteraction post click visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostImpressionVisitUniquenessNoRepeat

Field label	Conversions type 1 AdInteraction post impression visit uniqueness no repeats
Description	Conversions type 1 AdInteraction post impression visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostImpressionVisitUniquenessPointSession

Field label	Conversions type 1 AdInteraction post impression visit uniqueness point - session
Description	Conversions type 1 AdInteraction post impression visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostImpressionVisitUniquenessPointCampaign

Field label	Conversions type 1 AdInteraction post impression visit uniqueness point - campaign
Description	Conversions type 1 AdInteraction post impression visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostImpressionVisitUniquenessAllSitesCampaign

Field label	Conversions type 1 AdInteraction post impression visit uniqueness all sites - campaign
Description	Conversions type 1 AdInteraction post impression visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostImpressionVisitUniquenessOrders

Field label	Conversions type 1 AdInteraction post impression visit uniqueness orders
Description	Conversions type 1 AdInteraction post impression visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostImpressionVisitUniquenessSessions

Field label	Conversions type 1 AdInteraction post impression visit uniqueness sessions
Description	Conversions type 1 AdInteraction post impression visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentClickVisitUniquenessNoRepeat

Field label	Conversions type 1 AdInteraction recent click visit uniqueness no repeats
Description	Conversions type 1 AdInteraction recent click visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentClickVisitUniquenessPointSession

Field label	Conversions type 1 AdInteraction recent click visit uniqueness point - session
Description	Conversions type 1 AdInteraction recent click visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentClickVisitUniquenessPointCampaign

Field label	Conversions type 1 AdInteraction recent click visit uniqueness point - campaign
Description	Conversions type 1 AdInteraction recent click visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentClickVisitUniquenessAllSitesCampaign

Field label	Conversions type 1 AdInteraction recent click visit uniqueness all sites - campaign
Description	Conversions type 1 AdInteraction recent click visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentClickVisitUniquenessOrders

Field label	Conversions type 1 AdInteraction recent click visit uniqueness orders
Description	Conversions type 1 AdInteraction recent click visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentClickVisitUniquenessSessions

Field label	Conversions type 1 AdInteraction recent click visit uniqueness sessions
Description	Conversions type 1 AdInteraction recent click visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentImpressionVisitUniquenessNoRepeat

Field label	Conversions type 1 AdInteraction recent impression visit uniqueness no repeats
Description	Conversions type 1 AdInteraction recent impression visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentImpressionVisitUniquenessPointSession

Field label	Conversions type 1 AdInteraction recent impression visit uniqueness point - session
Description	Conversions type 1 AdInteraction recent impression visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentImpressionVisitUniquenessPointCampaign

Field label	Conversions type 1 AdInteraction recent impression visit uniqueness point - campaign
Description	Conversions type 1 AdInteraction recent impression visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentImpressionVisitUniquenessAllSitesCampaign

Field label	Conversions type 1 AdInteraction recent impression visit uniqueness all sites - campaign
Description	Conversions type 1 AdInteraction recent impression visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentImpressionVisitUniquenessOrders

Field label	Conversions type 1 AdInteraction recent impression visit uniqueness orders
Description	Conversions type 1 AdInteraction recent impression visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentImpressionVisitUniquenessSessions

Field label	Conversions type 1 AdInteraction recent impression visit uniqueness sessions
Description	Conversions type 1 AdInteraction recent impression visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllCampaignVisitUniquenessNoRepeat

Field label	Conversions type 1 AdInteraction all campaign visit uniqueness no repeats
Description	Conversions type 1 AdInteraction all campaign visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllCampaignVisitUniquenessPointSession

Field label	Conversions type 1 AdInteraction all campaign visit uniqueness point - session
Description	Conversions type 1 AdInteraction all campaign visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllCampaignVisitUniquenessPointCampaign

Field label	Conversions type 1 AdInteraction all campaign visit uniqueness point - campaign
Description	Conversions type 1 AdInteraction all campaign visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllCampaignVisitUniquenessAllSitesCampaign

Field label	Conversions type 1 AdInteraction all campaign visit uniqueness all sites - campaign
Description	Conversions type 1 AdInteraction all campaign visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllCampaignVisitUniquenessOrders

Field label	Conversions type 1 AdInteraction all campaign visit uniqueness orders
Description	Conversions type 1 AdInteraction all campaign visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllCampaignVisitUniquenessSessions

Field label	Conversions type 1 AdInteraction all campaign visit uniqueness sessions
Description	Conversions type 1 AdInteraction all campaign visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllNonCampaignVisitUniquenessNoRepeat

Field label	Conversions type 1 AdInteraction all non-campaign visit uniqueness no repeats
Description	Conversions type 1 AdInteraction all non-campaign visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllNonCampaignVisitUniquenessPointSession

Field label	Conversions type 1 AdInteraction all non-campaign visit uniqueness point - session
Description	Conversions type 1 AdInteraction all non-campaign visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllNonCampaignVisitUniquenessPointCampaign

Field label	Conversions type 1 AdInteraction all non-campaign visit uniqueness point - campaign
Description	Conversions type 1 AdInteraction all non-campaign visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllNonCampaignVisitUniquenessAllSitesCampaign

Field label	Conversions type 1 AdInteraction all non-campaign visit uniqueness all sites - campaign
Description	Conversions type 1 AdInteraction all non-campaign visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllNonCampaignVisitUniquenessOrders

Field label	Conversions type 1 AdInteraction all non-campaign visit uniqueness orders
Description	Conversions type 1 AdInteraction all non-campaign visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllNonCampaignVisitUniquenessSessions

Field label	Conversions type 1 AdInteraction all non-campaign visit uniqueness sessions
Description	Conversions type 1 AdInteraction all non-campaign visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostClickVisitUniquenessNoRepeat

Field label	Conversions type 2 AdInteraction post click visit uniqueness no repeats
Description	Conversions type 2 AdInteraction post click visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostClickVisitUniquenessPointSession

Field label	Conversions type 2 AdInteraction post click visit uniqueness point - session
Description	Conversions type 2 AdInteraction post click visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostClickVisitUniquenessPointCampaign

Field label	Conversions type 2 AdInteraction post click visit uniqueness point - campaign
Description	Conversions type 2 AdInteraction post click visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostClickVisitUniquenessAllSitesCampaign

Field label	Conversions type 2 AdInteraction post click visit uniqueness all sites - campaign
Description	Conversions type 2 AdInteraction post click visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostClickVisitUniquenessOrders

Field label	Conversions type 2 AdInteraction post click visit uniqueness orders
Description	Conversions type 2 AdInteraction post click visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostClickVisitUniquenessSessions

Field label	Conversions type 2 AdInteraction post click visit uniqueness sessions
Description	Conversions type 2 AdInteraction post click visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostImpressionVisitUniquenessNoRepeat

Field label	Conversions type 2 AdInteraction post impression visit uniqueness no repeats
Description	Conversions type 2 AdInteraction post impression visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostImpressionVisitUniquenessPointSession

Field label	Conversions type 2 AdInteraction post impression visit uniqueness point - session
Description	Conversions type 2 AdInteraction post impression visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostImpressionVisitUniquenessPointCampaign

Field label	Conversions type 2 AdInteraction post impression visit uniqueness point - campaign
Description	Conversions type 2 AdInteraction post impression visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostImpressionVisitUniquenessAllSitesCampaign

Field label	Conversions type 2 AdInteraction post impression visit uniqueness all sites - campaign
Description	Conversions type 2 AdInteraction post impression visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostImpressionVisitUniquenessOrders

Field label	Conversions type 2 AdInteraction post impression visit uniqueness orders
Description	Conversions type 2 AdInteraction post impression visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostImpressionVisitUniquenessSessions

Field label	Conversions type 2 AdInteraction post impression visit uniqueness sessions
Description	Conversions type 2 AdInteraction post impression visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentClickVisitUniquenessNoRepeat

Field label	Conversions type 2 AdInteraction recent click visit uniqueness no repeats
Description	Conversions type 2 AdInteraction recent click visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentClickVisitUniquenessPointSession

Field label	Conversions type 2 AdInteraction recent click visit uniqueness point - session
Description	Conversions type 2 AdInteraction recent click visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentClickVisitUniquenessPointCampaign

Field label	Conversions type 2 AdInteraction recent click visit uniqueness point - campaign
Description	Conversions type 2 AdInteraction recent click visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentClickVisitUniquenessAllSitesCampaign

Field label	Conversions type 2 AdInteraction recent click visit uniqueness all sites - campaign
Description	Conversions type 2 AdInteraction recent click visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentClickVisitUniquenessOrders

Field label	Conversions type 2 AdInteraction recent click visit uniqueness orders
Description	Conversions type 2 AdInteraction recent click visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentClickVisitUniquenessSessions

Field label	Conversions type 2 AdInteraction recent click visit uniqueness sessions
Description	Conversions type 2 AdInteraction recent click visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentImpressionVisitUniquenessNoRepeat

Field label	Conversions type 2 AdInteraction recent impression visit uniqueness no repeats
Description	Conversions type 2 AdInteraction recent impression visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentImpressionVisitUniquenessPointSession

Field label	Conversions type 2 AdInteraction recent impression visit uniqueness point - session
Description	Conversions type 2 AdInteraction recent impression visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentImpressionVisitUniquenessPointCampaign

Field label	Conversions type 2 AdInteraction recent impression visit uniqueness point - campaign
Description	Conversions type 2 AdInteraction recent impression visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentImpressionVisitUniquenessAllSitesCampaign

Field label	Conversions type 2 AdInteraction recent impression visit uniqueness all sites - campaign
Description	Conversions type 2 AdInteraction recent impression visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentImpressionVisitUniquenessOrders

Field label	Conversions type 2 AdInteraction recent impression visit uniqueness orders
Description	Conversions type 2 AdInteraction recent impression visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentImpressionVisitUniquenessSessions

Field label	Conversions type 2 AdInteraction recent impression visit uniqueness sessions
Description	Conversions type 2 AdInteraction recent impression visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllCampaignVisitUniquenessNoRepeat

Field label	Conversions type 2 AdInteraction all campaign visit uniqueness no repeats
Description	Conversions type 2 AdInteraction all campaign visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllCampaignVisitUniquenessPointSession

Field label	Conversions type 2 AdInteraction all campaign visit uniqueness point - session
Description	Conversions type 2 AdInteraction all campaign visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllCampaignVisitUniquenessPointCampaign

Field label	Conversions type 2 AdInteraction all campaign visit uniqueness point - campaign
Description	Conversions type 2 AdInteraction all campaign visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllCampaignVisitUniquenessAllSitesCampaign

Field label	Conversions type 2 AdInteraction all campaign visit uniqueness all sites - campaign
Description	Conversions type 2 AdInteraction all campaign visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllCampaignVisitUniquenessOrders

Field label	Conversions type 2 AdInteraction all campaign visit uniqueness orders
Description	Conversions type 2 AdInteraction all campaign visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllCampaignVisitUniquenessSessions

Field label	Conversions type 2 AdInteraction all campaign visit uniqueness sessions
Description	Conversions type 2 AdInteraction all campaign visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllNonCampaignVisitUniquenessNoRepeat

Field label	Conversions type 2 AdInteraction all non-campaign visit uniqueness no repeats
Description	Conversions type 2 AdInteraction all non-campaign visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllNonCampaignVisitUniquenessPointSession

Field label	Conversions type 2 AdInteraction all non-campaign visit uniqueness point - session
Description	Conversions type 2 AdInteraction all non-campaign visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllNonCampaignVisitUniquenessPointCampaign

Field label	Conversions type 2 AdInteraction all non-campaign visit uniqueness point - campaign
Description	Conversions type 2 AdInteraction all non-campaign visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllNonCampaignVisitUniquenessAllSitesCampaign

Field label	Conversions type 2 AdInteraction all non-campaign visit uniqueness all sites - campaign
Description	Conversions type 2 AdInteraction all non-campaign visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllNonCampaignVisitUniquenessOrders

Field label	Conversions type 2 AdInteraction all non-campaign visit uniqueness orders
Description	Conversions type 2 AdInteraction all non-campaign visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllNonCampaignVisitUniquenessSessions

Field label	Conversions type 2 AdInteraction all non-campaign visit uniqueness sessions
Description	Conversions type 2 AdInteraction all non-campaign visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostClickVisitUniquenessNoRepeat

Field label	Conversions type 3 AdInteraction post click visit uniqueness no repeats
Description	Conversions type 3 AdInteraction post click visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostClickVisitUniquenessPointSession

Field label	Conversions type 3 AdInteraction post click visit uniqueness point - session
Description	Conversions type 3 AdInteraction post click visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostClickVisitUniquenessPointCampaign

Field label	Conversions type 3 AdInteraction post click visit uniqueness point - campaign
Description	Conversions type 3 AdInteraction post click visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostClickVisitUniquenessAllSitesCampaign

Field label	Conversions type 3 AdInteraction post click visit uniqueness all sites - campaign
Description	Conversions type 3 AdInteraction post click visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostClickVisitUniquenessOrders

Field label	Conversions type 3 AdInteraction post click visit uniqueness orders
Description	Conversions type 3 AdInteraction post click visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostClickVisitUniquenessSessions

Field label	Conversions type 3 AdInteraction post click visit uniqueness sessions
Description	Conversions type 3 AdInteraction post click visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostImpressionVisitUniquenessNoRepeat

Field label	Conversions type 3 AdInteraction post impression visit uniqueness no repeats
Description	Conversions type 3 AdInteraction post impression visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostImpressionVisitUniquenessPointSession

Field label	Conversions type 3 AdInteraction post impression visit uniqueness point - session
Description	Conversions type 3 AdInteraction post impression visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostImpressionVisitUniquenessPointCampaign

Field label	Conversions type 3 AdInteraction post impression visit uniqueness point - campaign
Description	Conversions type 3 AdInteraction post impression visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostImpressionVisitUniquenessAllSitesCampaign

Field label	Conversions type 3 AdInteraction post impression visit uniqueness all sites - campaign
Description	Conversions type 3 AdInteraction post impression visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostImpressionVisitUniquenessOrders

Field label	Conversions type 3 AdInteraction post impression visit uniqueness orders
Description	Conversions type 3 AdInteraction post impression visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostImpressionVisitUniquenessSessions

Field label	Conversions type 3 AdInteraction post impression visit uniqueness sessions
Description	Conversions type 3 AdInteraction post impression visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentClickVisitUniquenessNoRepeat

Field label	Conversions type 3 AdInteraction recent click visit uniqueness no repeats
Description	Conversions type 3 AdInteraction recent click visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentClickVisitUniquenessPointSession

Field label	Conversions type 3 AdInteraction recent click visit uniqueness point - session
Description	Conversions type 3 AdInteraction recent click visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentClickVisitUniquenessPointCampaign

Field label	Conversions type 3 AdInteraction recent click visit uniqueness point - campaign
Description	Conversions type 3 AdInteraction recent click visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentClickVisitUniquenessAllSitesCampaign

Field label	Conversions type 3 AdInteraction recent click visit uniqueness all sites - campaign
Description	Conversions type 3 AdInteraction recent click visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentClickVisitUniquenessOrders

Field label	Conversions type 3 AdInteraction recent click visit uniqueness orders
Description	Conversions type 3 AdInteraction recent click visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentClickVisitUniquenessSessions

Field label	Conversions type 3 AdInteraction recent click visit uniqueness sessions
Description	Conversions type 3 AdInteraction recent click visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentImpressionVisitUniquenessNoRepeat

Field label	Conversions type 3 AdInteraction recent impression visit uniqueness no repeats
Description	Conversions type 3 AdInteraction recent impression visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentImpressionVisitUniquenessPointSession

Field label	Conversions type 3 AdInteraction recent impression visit uniqueness point - session
Description	Conversions type 3 AdInteraction recent impression visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentImpressionVisitUniquenessPointCampaign

Field label	Conversions type 3 AdInteraction recent impression visit uniqueness point - campaign
Description	Conversions type 3 AdInteraction recent impression visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentImpressionVisitUniquenessAllSitesCampaign

Field label	Conversions type 3 AdInteraction recent impression visit uniqueness all sites - campaign
Description	Conversions type 3 AdInteraction recent impression visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentImpressionVisitUniquenessOrders

Field label	Conversions type 3 AdInteraction recent impression visit uniqueness orders
Description	Conversions type 3 AdInteraction recent impression visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentImpressionVisitUniquenessSessions

Field label	Conversions type 3 AdInteraction recent impression visit uniqueness sessions
Description	Conversions type 3 AdInteraction recent impression visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllCampaignVisitUniquenessNoRepeat

Field label	Conversions type 3 AdInteraction all campaign visit uniqueness no repeats
Description	Conversions type 3 AdInteraction all campaign visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllCampaignVisitUniquenessPointSession

Field label	Conversions type 3 AdInteraction all campaign visit uniqueness point - session
Description	Conversions type 3 AdInteraction all campaign visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllCampaignVisitUniquenessPointCampaign

Field label	Conversions type 3 AdInteraction all campaign visit uniqueness point - campaign
Description	Conversions type 3 AdInteraction all campaign visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllCampaignVisitUniquenessAllSitesCampaign

Field label	Conversions type 3 AdInteraction all campaign visit uniqueness all sites - campaign
Description	Conversions type 3 AdInteraction all campaign visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllCampaignVisitUniquenessOrders

Field label	Conversions type 3 AdInteraction all campaign visit uniqueness orders
Description	Conversions type 3 AdInteraction all campaign visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllCampaignVisitUniquenessSessions

Field label	Conversions type 3 AdInteraction all campaign visit uniqueness sessions
Description	Conversions type 3 AdInteraction all campaign visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllNonCampaignVisitUniquenessNoRepeat

Field label	Conversions type 3 AdInteraction all non-campaign visit uniqueness no repeats
Description	Conversions type 3 AdInteraction all non-campaign visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllNonCampaignVisitUniquenessPointSession

Field label	Conversions type 3 AdInteraction all non-campaign visit uniqueness point - session
Description	Conversions type 3 AdInteraction all non-campaign visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllNonCampaignVisitUniquenessPointCampaign

Field label	Conversions type 3 AdInteraction all non-campaign visit uniqueness point - campaign
Description	Conversions type 3 AdInteraction all non-campaign visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllNonCampaignVisitUniquenessAllSitesCampaign

Field label	Conversions type 3 AdInteraction all non-campaign visit uniqueness all sites - campaign
Description	Conversions type 3 AdInteraction all non-campaign visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllNonCampaignVisitUniquenessOrders

Field label	Conversions type 3 AdInteraction all non-campaign visit uniqueness orders
Description	Conversions type 3 AdInteraction all non-campaign visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllNonCampaignVisitUniquenessSessions

Field label	Conversions type 3 AdInteraction all non-campaign visit uniqueness sessions
Description	Conversions type 3 AdInteraction all non-campaign visit uniqueness sessions
Field type	metric
Data type	int.number.value

CONVERSIONS SPECS TYPES AD INTERACTIONS UNIQUENESS CROSS-DEVICE

conversionsType1AdInteractionPostClickUniquenessAllCD

Field label	Type 1 conversions AdInteractions post click uniqueness all (cross-device)
Description	Type 1 conversions AdInteractions post click uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostClickUniquenessPointCampaignCD

Field label	Type 1 conversions AdInteractions post click uniqueness point - campaign (cross-device)
Description	Type 1 conversions AdInteractions post click uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostClickUniquenessAllSitesCampaignCD

Field label	Type 1 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
Description	Type 1 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostClickUniquenessOrdersCD

Field label	Type 1 conversions AdInteractions post click uniqueness orders (cross-device)
Description	Type 1 conversions AdInteractions post click uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostImpressionsUniquenessAllCD

Field label	Type 1 conversions AdInteractions post impression uniqueness all (cross-device)
Description	Type 1 conversions AdInteractions post impression uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostImpressionsUniquenessPointCampaignCD

Field label	Type 1 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
Description	Type 1 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostImpressionsUniquenessAllSitesCampaignCD

Field label	Type 1 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
Description	Type 1 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionPostImpressionsUniquenessOrdersCD

Field label	Type 1 conversions AdInteractions post impression uniqueness orders (cross-device)
Description	Type 1 conversions AdInteractions post impression uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentClickUniquenessAllCD

Field label	Type 1 conversions AdInteractions recent click uniqueness all (cross-device)
Description	Type 1 conversions AdInteractions recent click uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentClickUniquenessPointCampaignCD

Field label	Type 1 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
Description	Type 1 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentClickUniquenessAllSitesCampaignCD

Field label	Type 1 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
Description	Type 1 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentClickUniquenessOrdersCD

Field label	Type 1 conversions AdInteractions recent click uniqueness orders (cross-device)
Description	Type 1 conversions AdInteractions recent click uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentImpressionUniquenessAllCD

Field label	Type 1 conversions AdInteractions recent impression uniqueness all (cross-device)
Description	Type 1 conversions AdInteractions recent impression uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentImpressionUniquenessPointCampaignCD

Field label	Type 1 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
Description	Type 1 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentImpressionUniquenessAllSitesCampaignCD

Field label	Type 1 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
Description	Type 1 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionRecentImpressionUniquenessOrdersCD

Field label	Type 1 conversions AdInteractions recent impression uniqueness orders (cross-device)
Description	Type 1 conversions AdInteractions recent impression uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllCampaignUniquenessAllCD

Field label	Type 1 conversions AdInteractions all campaign uniqueness all (cross-device)
Description	Type 1 conversions AdInteractions all campaign uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllCampaignUniquenessPointCampaignCD

Field label	Type 1 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
Description	Type 1 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllCampaignUniquenessAllSitesCampaignCD

Field label	Type 1 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
Description	Type 1 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllCampaignUniquenessOrdersCD

Field label	Type 1 conversions AdInteractions all campaign uniqueness orders (cross-device)
Description	Type 1 conversions AdInteractions all campaign uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllNonCampaignUniquenessAllCD

Field label	Type 1 conversions AdInteractions all non-campaign uniqueness all (cross-device)
Description	Type 1 conversions AdInteractions all non-campaign uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllNonCampaignUniquenessPointCampaignCD

Field label	Type 1 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
Description	Type 1 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllNonCampaignUniquenessAllSitesCampaignCD

Field label	Type 1 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
Description	Type 1 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType1AdInteractionAllNonCampaignUniquenessOrdersCD

Field label	Type 1 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
Description	Type 1 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostClickUniquenessAllCD

Field label	Type 2 conversions AdInteractions post click uniqueness all (cross-device)
Description	Type 2 conversions AdInteractions post click uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostClickUniquenessPointCampaignCD

Field label	Type 2 conversions AdInteractions post click uniqueness point - campaign (cross-device)
Description	Type 2 conversions AdInteractions post click uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostClickUniquenessAllSitesCampaignCD

Field label	Type 2 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
Description	Type 2 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostClickUniquenessOrdersCD

Field label	Type 2 conversions AdInteractions post click uniqueness orders (cross-device)
Description	Type 2 conversions AdInteractions post click uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostImpressionsUniquenessAllCD

Field label	Type 2 conversions AdInteractions post impression uniqueness all (cross-device)
Description	Type 2 conversions AdInteractions post impression uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostImpressionsUniquenessPointCampaignCD

Field label	Type 2 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
Description	Type 2 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostImpressionsUniquenessAllSitesCampaignCD

Field label	Type 2 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
Description	Type 2 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionPostImpressionsUniquenessOrdersCD

Field label	Type 2 conversions AdInteractions post impression uniqueness orders (cross-device)
Description	Type 2 conversions AdInteractions post impression uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentClickUniquenessAllCD

Field label	Type 2 conversions AdInteractions recent click uniqueness all (cross-device)
Description	Type 2 conversions AdInteractions recent click uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentClickUniquenessPointCampaignCD

Field label	Type 2 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
Description	Type 2 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentClickUniquenessAllSitesCampaignCD

Field label	Type 2 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
Description	Type 2 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentClickUniquenessOrdersCD

Field label	Type 2 conversions AdInteractions recent click uniqueness orders (cross-device)
Description	Type 2 conversions AdInteractions recent click uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentImpressionUniquenessAllCD

Field label	Type 2 conversions AdInteractions recent impression uniqueness all (cross-device)
Description	Type 2 conversions AdInteractions recent impression uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentImpressionUniquenessPointCampaignCD

Field label	Type 2 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
Description	Type 2 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentImpressionUniquenessAllSitesCampaignCD

Field label	Type 2 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
Description	Type 2 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionRecentImpressionUniquenessOrdersCD

Field label	Type 2 conversions AdInteractions recent impression uniqueness orders (cross-device)
Description	Type 2 conversions AdInteractions recent impression uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllCampaignUniquenessAllCD

Field label	Type 2 conversions AdInteractions all campaign uniqueness all (cross-device)
Description	Type 2 conversions AdInteractions all campaign uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllCampaignUniquenessPointCampaignCD

Field label	Type 2 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
Description	Type 2 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllCampaignUniquenessAllSitesCampaignCD

Field label	Type 2 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
Description	Type 2 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllCampaignUniquenessOrdersCD

Field label	Type 2 conversions AdInteractions all campaign uniqueness orders (cross-device)
Description	Type 2 conversions AdInteractions all campaign uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllNonCampaignUniquenessAllCD

Field label	Type 2 conversions AdInteractions all non-campaign uniqueness all (cross-device)
Description	Type 2 conversions AdInteractions all non-campaign uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllNonCampaignUniquenessPointCampaignCD

Field label	Type 2 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
Description	Type 2 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllNonCampaignUniquenessAllSitesCampaignCD

Field label	Type 2 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
Description	Type 2 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType2AdInteractionAllNonCampaignUniquenessOrdersCD

Field label	Type 2 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
Description	Type 2 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostClickUniquenessAllCD

Field label	Type 3 conversions AdInteractions post click uniqueness all (cross-device)
Description	Type 3 conversions AdInteractions post click uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostClickUniquenessPointCampaignCD

Field label	Type 3 conversions AdInteractions post click uniqueness point - campaign (cross-device)
Description	Type 3 conversions AdInteractions post click uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostClickUniquenessAllSitesCampaignCD

Field label	Type 3 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
Description	Type 3 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostClickUniquenessOrdersCD

Field label	Type 3 conversions AdInteractions post click uniqueness orders (cross-device)
Description	Type 3 conversions AdInteractions post click uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostImpressionsUniquenessAllCD

Field label	Type 3 conversions AdInteractions post impression uniqueness all (cross-device)
Description	Type 3 conversions AdInteractions post impression uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostImpressionsUniquenessPointCampaignCD

Field label	Type 3 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
Description	Type 3 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostImpressionsUniquenessAllSitesCampaignCD

Field label	Type 3 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
Description	Type 3 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionPostImpressionsUniquenessOrdersCD

Field label	Type 3 conversions AdInteractions post impression uniqueness orders (cross-device)
Description	Type 3 conversions AdInteractions post impression uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentClickUniquenessAllCD

Field label	Type 3 conversions AdInteractions recent click uniqueness all (cross-device)
Description	Type 3 conversions AdInteractions recent click uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentClickUniquenessPointCampaignCD

Field label	Type 3 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
Description	Type 3 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentClickUniquenessAllSitesCampaignCD

Field label	Type 3 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
Description	Type 3 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentClickUniquenessOrdersCD

Field label	Type 3 conversions AdInteractions recent click uniqueness orders (cross-device)
Description	Type 3 conversions AdInteractions recent click uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentImpressionUniquenessAllCD

Field label	Type 3 conversions AdInteractions recent impression uniqueness all (cross-device)
Description	Type 3 conversions AdInteractions recent impression uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentImpressionUniquenessPointCampaignCD

Field label	Type 3 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
Description	Type 3 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentImpressionUniquenessAllSitesCampaignCD

Field label	Type 3 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
Description	Type 3 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionRecentImpressionUniquenessOrdersCD

Field label	Type 3 conversions AdInteractions recent impression uniqueness orders (cross-device)
Description	Type 3 conversions AdInteractions recent impression uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllCampaignUniquenessAllCD

Field label	Type 3 conversions AdInteractions all campaign uniqueness all (cross-device)
Description	Type 3 conversions AdInteractions all campaign uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllCampaignUniquenessPointCampaignCD

Field label	Type 3 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
Description	Type 3 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllCampaignUniquenessAllSitesCampaignCD

Field label	Type 3 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
Description	Type 3 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllCampaignUniquenessOrdersCD

Field label	Type 3 conversions AdInteractions all campaign uniqueness orders (cross-device)
Description	Type 3 conversions AdInteractions all campaign uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllNonCampaignUniquenessAllCD

Field label	Type 3 conversions AdInteractions all non-campaign uniqueness all (cross-device)
Description	Type 3 conversions AdInteractions all non-campaign uniqueness all (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllNonCampaignUniquenessPointCampaignCD

Field label	Type 3 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
Description	Type 3 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllNonCampaignUniquenessAllSitesCampaignCD

Field label	Type 3 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
Description	Type 3 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionsType3AdInteractionAllNonCampaignUniquenessOrdersCD

Field label	Type 3 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
Description	Type 3 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
Field type	metric
Data type	int.number.value

CONVERSIONS SPECS TYPES VISIT UNIQUENESS

conversionsType1VisitUniquenessNoRepeat

Field label	Conversions type 1 visit uniqueness no repeats
Description	Conversions type 1 visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType1VisitUniquenessPointSession

Field label	Conversions type 1 visit uniqueness point - session
Description	Conversions type 1 visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType1VisitUniquenessPointCampaign

Field label	Conversions type 1 visit uniqueness point - campaign
Description	Conversions type 1 visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType1VisitUniquenessAllSitesCampaign

Field label	Conversions type 1 visit uniqueness all sites - campaign
Description	Conversions type 1 visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType1VisitUniquenessOrders

Field label	Conversions type 1 visit uniqueness orders
Description	Conversions type 1 visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType1VisitUniquenessSessions

Field label	Conversions type 1 visit uniqueness sessions
Description	Conversions type 1 visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType2VisitUniquenessNoRepeat

Field label	Conversions type 2 visit uniqueness no repeats
Description	Conversions type 2 visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType2VisitUniquenessPointSession

Field label	Conversions type 2 visit uniqueness point - session
Description	Conversions type 2 visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType2VisitUniquenessPointCampaign

Field label	Conversions type 2 visit uniqueness point - campaign
Description	Conversions type 2 visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType2VisitUniquenessAllSitesCampaign

Field label	Conversions type 2 visit uniqueness all sites - campaign
Description	Conversions type 2 visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType2VisitUniquenessOrders

Field label	Conversions type 2 visit uniqueness orders
Description	Conversions type 2 visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType2VisitUniquenessSessions

Field label	Conversions type 2 visit uniqueness sessions
Description	Conversions type 2 visit uniqueness sessions
Field type	metric
Data type	int.number.value

conversionsType3VisitUniquenessNoRepeat

Field label	Conversions type 3 visit uniqueness no repeats
Description	Conversions type 3 visit uniqueness no repeats
Field type	metric
Data type	int.number.value

conversionsType3VisitUniquenessPointSession

Field label	Conversions type 3 visit uniqueness point - session
Description	Conversions type 3 visit uniqueness point - session
Field type	metric
Data type	int.number.value

conversionsType3VisitUniquenessPointCampaign

Field label	Conversions type 3 visit uniqueness point - campaign
Description	Conversions type 3 visit uniqueness point - campaign
Field type	metric
Data type	int.number.value

conversionsType3VisitUniquenessAllSitesCampaign

Field label	Conversions type 3 visit uniqueness all sites - campaign
Description	Conversions type 3 visit uniqueness all sites - campaign
Field type	metric
Data type	int.number.value

conversionsType3VisitUniquenessOrders

Field label	Conversions type 3 visit uniqueness orders
Description	Conversions type 3 visit uniqueness orders
Field type	metric
Data type	int.number.value

conversionsType3VisitUniquenessSessions

Field label	Conversions type 3 visit uniqueness sessions
Description	Conversions type 3 visit uniqueness sessions
Field type	metric
Data type	int.number.value

CONVERSIONS SPECS UNIQUENESS CROSS-DEVICE

conversionsUniquenessAllCD

Field label	Conversion uniqueness all (cross-device)
Description	This metric displays cross-device conversions, with uniqueness for all
Field type	metric
Data type	int.number.value

conversionsUniquenessPointCampaignCD

Field label	Conversion uniqueness point - campaign (cross-device)
Description	This metric displays cross-device conversions, with uniqueness for point - campaign
Field type	metric
Data type	int.number.value

conversionsUniquenessAllSitesCampaignCD

Field label	Conversion uniqueness all sites - campaign (cross-device)
Description	This metric displays cross-device conversions, with uniqueness for all site for a campaign
Field type	metric
Data type	int.number.value

conversionsUniquenessOrdersCD

Field label	Conversion uniqueness orders (cross-device)
Description	This metric displays cross-device conversions, with uniqueness for orders
Field type	metric
Data type	int.number.value

CONVERSIONS SPECS VISIT UNIQUENESS

conversionsVisitUniquenessNoRepeat

Field label	Conversions visit uniqueness no repeats
Field type	metric
Data type	float.number.value

conversionsVisitUniquenessAll

Field label	Conversions visit uniqueness all
Field type	metric
Data type	float.number.value

conversionsVisitUniquenessPointSession

Field label	Conversions visit uniqueness point - session
Field type	metric
Data type	float.number.value

conversionsVisitUniquenessPointCampaign

Field label	Conversions visit uniqueness point - campaign
Field type	metric
Data type	float.number.value

conversionsVisitUniquenessAllSitesCampaign

Field label	Conversions visit uniqueness all sites - campaign
Field type	metric
Data type	float.number.value

conversionsVisitUniquenessOrders

Field label	Conversions visit uniqueness orders
Field type	metric
Data type	float.number.value

conversionsVisitUniquenessSessions

Field label	Conversions visit uniqueness sessions
Field type	metric
Data type	float.number.value

CONVERSIONS TYPES AD INTERACTION

conversionType1AdInteractionPostClick

Field label	Type 1 conversions AdInteraction post click
Description	Type 1 conversions AdInteraction post click
Field type	metric
Data type	int.number.value

conversionType1AdInteractionPostImpression

Field label	Type 1 conversions AdInteraction post impression
Description	Type 1 conversions AdInteraction post impression
Field type	metric
Data type	int.number.value

conversionType1AdInteractionRecentClick

Field label	Type 1 conversions AdInteraction recent click
Description	Type 1 conversions AdInteraction recent click
Field type	metric
Data type	int.number.value

conversionType1AdInteractionRecentImpression

Field label	Type 1 conversions AdInteraction recent impression
Description	Type 1 conversions AdInteraction recent impression
Field type	metric
Data type	int.number.value

conversionType1AdInteractionAllCampaign

Field label	Type 1 conversions AdInteraction all campaign
Description	Type 1 conversions AdInteraction all campaign
Field type	metric
Data type	int.number.value

conversionType1AdInteractionAllNonCampaign

Field label	Type 1 conversions AdInteraction all non-campaign
Description	Type 1 conversions AdInteraction all non-campaign
Field type	metric
Data type	int.number.value

conversionType2AdInteractionPostClick

Field label	Type 2 conversions AdInteraction post click
Description	Type 2 conversions AdInteraction post click
Field type	metric
Data type	int.number.value

conversionType2AdInteractionPostImpression

Field label	Type 2 conversions AdInteraction post impression
Description	Type 2 conversions AdInteraction post impression
Field type	metric
Data type	int.number.value

conversionType2AdInteractionRecentClick

Field label	Type 2 conversions AdInteraction recent click
Description	Type 2 conversions AdInteraction recent click
Field type	metric
Data type	int.number.value

conversionType2AdInteractionRecentImpression

Field label	Type 2 conversions AdInteraction recent impression
Description	Type 2 conversions AdInteraction recent impression
Field type	metric
Data type	int.number.value

conversionType2AdInteractionAllCampaign

Field label	Type 2 conversions AdInteraction all campaign
Description	Type 2 conversions AdInteraction all campaign
Field type	metric
Data type	int.number.value

conversionType2AdInteractionAllNonCampaign

Field label	Type 2 conversions AdInteraction all non-campaign
Description	Type 2 conversions AdInteraction all non-campaign
Field type	metric
Data type	int.number.value

conversionType3AdInteractionPostClick

Field label	Type 3 conversions AdInteraction post click
Description	Type 3 conversions AdInteraction post click
Field type	metric
Data type	int.number.value

conversionType3AdInteractionPostImpression

Field label	Type 3 conversions AdInteraction post impression
Description	Type 3 conversions AdInteraction post impression
Field type	metric
Data type	int.number.value

conversionType3AdInteractionRecentClick

Field label	Type 3 conversions AdInteraction recent click
Description	Type 3 conversions AdInteraction recent click
Field type	metric
Data type	int.number.value

conversionType3AdInteractionRecentImpression

Field label	Type 3 conversions AdInteraction recent impression
Description	Type 3 conversions AdInteraction recent impression
Field type	metric
Data type	int.number.value

conversionType3AdInteractionAllCampaign

Field label	Type 3 conversions AdInteraction all campaign
Description	Type 3 conversions AdInteraction all campaign
Field type	metric
Data type	int.number.value

conversionType3AdInteractionAllNonCampaign

Field label	Type 3 conversions AdInteraction all non-campaign
Description	Type 3 conversions AdInteraction all non-campaign
Field type	metric
Data type	int.number.value

CONVERSIONS TYPES AD INTERACTION CROSS-DEVICE

conversionType1AdInteractionPostClickCD

Field label	Type 1 conversions AdInteractions post click (cross-device)
Description	Type 1 conversions AdInteractions post click (cross-device)
Field type	metric
Data type	int.number.value

conversionType1AdInteractionPostImpressionCD

Field label	Type 1 conversions AdInteractions post impression (cross-device)
Description	Type 1 conversions AdInteractions post impression (cross-device)
Field type	metric
Data type	int.number.value

conversionType1AdInteractionRecentClickCD

Field label	Type 1 conversions AdInteractions recent click (cross-device)
Description	Type 1 conversions AdInteractions recent click (cross-device)
Field type	metric
Data type	int.number.value

conversionType1AdInteractionRecentImpressionCD

Field label	Type 1 conversions AdInteractions recent impression (cross-device)
Description	Type 1 conversions AdInteractions recent impression (cross-device)
Field type	metric
Data type	int.number.value

conversionType1AdInteractionAllCampaignCD

Field label	Type 1 conversions AdInteractions all campaign (cross-device)
Description	Type 1 conversions AdInteractions all campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionType1AdInteractionAllNonCampaignCD

Field label	Type 1 conversions AdInteractions all non-campaign (cross-device)
Description	Type 1 conversions AdInteractions all non-campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionType2AdInteractionPostClickCD

Field label	Type 2 conversions AdInteractions post click (cross-device)
Description	Type 2 conversions AdInteractions post click (cross-device)
Field type	metric
Data type	int.number.value

conversionType2AdInteractionPostImpressionCD

Field label	Type 2 conversions AdInteractions post impression (cross-device)
Description	Type 2 conversions AdInteractions post impression (cross-device)
Field type	metric
Data type	int.number.value

conversionType2AdInteractionRecentClickCD

Field label	Type 2 conversions AdInteractions recent click (cross-device)
Description	Type 2 conversions AdInteractions recent click (cross-device)
Field type	metric
Data type	int.number.value

conversionType2AdInteractionRecentImpressionCD

Field label	Type 2 conversions AdInteractions recent impression (cross-device)
Description	Type 2 conversions AdInteractions recent impression (cross-device)
Field type	metric
Data type	int.number.value

conversionType2AdInteractionAllCampaignCD

Field label	Type 2 conversions AdInteractions all campaign (cross-device)
Description	Type 2 conversions AdInteractions all campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionType2AdInteractionAllNonCampaignCD

Field label	Type 2 conversions AdInteractions all non-campaign (cross-device)
Description	Type 2 conversions AdInteractions all non-campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionType3AdInteractionPostClickCD

Field label	Type 3 conversions AdInteractions post click (cross-device)
Description	Type 3 conversions AdInteractions post click (cross-device)
Field type	metric
Data type	int.number.value

conversionType3AdInteractionPostImpressionCD

Field label	Type 3 conversions AdInteractions post impression (cross-device)
Description	Type 3 conversions AdInteractions post impression (cross-device)
Field type	metric
Data type	int.number.value

conversionType3AdInteractionRecentClickCD

Field label	Type 3 conversions AdInteractions recent click (cross-device)
Description	Type 3 conversions AdInteractions recent click (cross-device)
Field type	metric
Data type	int.number.value

conversionType3AdInteractionRecentImpressionCD

Field label	Type 3 conversions AdInteractions recent impression (cross-device)
Description	Type 3 conversions AdInteractions recent impression (cross-device)
Field type	metric
Data type	int.number.value

conversionType3AdInteractionAllCampaignCD

Field label	Type 3 conversions AdInteractions all campaign (cross-device)
Description	Type 3 conversions AdInteractions all campaign (cross-device)
Field type	metric
Data type	int.number.value

conversionType3AdInteractionAllNonCampaignCD

Field label	Type 3 conversions AdInteractions all non-campaign (cross-device)
Description	Type 3 conversions AdInteractions all non-campaign (cross-device)
Field type	metric
Data type	int.number.value

COST

cost

Field label	Cost
Description	This metric shows the cost value for the selected dimension (usually on a media, placement (line item) level)
Field type	metric
Data type	float.number.value

cost_eur

Field label	Cost (EUR)
Description	Cost converted to euros on daily exchange rates
Field type	metric
Data type	float.currency.value
Services	Currency conversion

cost_usd

Field label	Cost (USD)
Description	Cost converted to US dollars on daily exchange rates
Field type	metric
Data type	float.currency.value
Services	Currency conversion

cost_gbp

Field label	Cost (GBP)
Description	Cost converted to British pounds on daily exchange rates
Field type	metric
Data type	float.currency.value
Services	Currency conversion

costView

Field label	Cost (Viewable)
Description	This metric shows the cost value taking into account the percentage of viewable impressions
Field type	metric
Data type	float.number.value

costNonView

Field label	Cost (Non-viewable)
Description	This metric shows the cost value taking into account the percentage of non-viewable and undetermined impressions
Field type	metric
Data type	float.number.value

costPostClick

Field label	Cost (Post click)
Description	This metric shows the post click conversions cost
Field type	metric
Data type	float.number.value

costBySales

Field label	Cost/Sales
Description	This metric shows Cost value divided by Sales value. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. Sales is a system variable and represents the returned value of a campaign
Field type	metric
Data type	float.number.value

ecpa

Field label	eCPA
Description	This metric shows effective Cost per Conversion with the conversion pages listed as a sum. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign
Field type	metric
Data type	float.number.value

seCPA

Field label	eCPA (SE)
Description	This metric shows effective Cost per Conversion with the conversion pages listed as a sum. Used for Search Engine campaigns, when Search Engine calculates cost, but Adform tracks conversions
Field type	metric
Data type	float.number.value

ecpc

Field label	eCPC
Description	This metric shows cost per click for the selected dimension. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign
Field type	metric
Data type	float.number.value

ecpi

Field label	eCPI
Description	This metric shows cost per impression for the selected dimension. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign
Field type	metric
Data type	float.number.value

ecpm

Field label	eCPM
Description	This metric shows cost per mille (thousand impressions) for the selected dimension
Field type	metric
Data type	float.number.value

ecpmv

Field label	eCPM (Viewable)
Description	This metric shows the effective cost value of a thousand viewable impressions
Field type	metric
Data type	float.number.value

ecpp

Field label	eCPP
Description	This metric shows effective cost per pageview for the selected dimension. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. All tracking points are taken into account when calculating this metric
Field type	metric
Data type	float.number.value

roi

Field label	ROI
Description	This metric shows the return of investment. A positive value corresponds to capital growth, a negative value corresponds to capital decay, and a value of 0% corresponds to no change. It is calculated as (Sales - Cost) / Cost * 100%, or as (Sales - RTB Budget Spent) / RTB Budget Spent * 100% in case of Real Time Bidding campaign
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

seAvgCPC

Field label	SE Avg. CPC
Description	This metric shows average cost per click value for the selected dimension in Search Engine campaigns
Field type	metric
Data type	float.number.value

seAvgPosition

Field label	SE Avg. position
Description	This metric shows average position value for the selected dimension in Search Engine campaigns
Field type	metric
Data type	float.number.value

dmpDspDataCost

Field label	DMP data cost (DSP)
Description	This metric shows total data cost that was spent on DMP data to win an impression in RTB
Field type	metric
Data type	float.number.value

dmpRotatorsDataCost

Field label	DMP data cost (Rotators)
Description	This metric shows total data cost that was spent on DMP data to show an impression in creatives
Field type	metric
Data type	float.number.value

COST BY SALES AD INTERACTION

costBySalesAdInteractionAll

Field label	Cost by sales AdInteraction all
Field type	metric
Data type	float.number.value

costBySalesAdInteractionPostClick

Field label	Cost by sales AdInteraction post click
Field type	metric
Data type	float.number.value

costBySalesAdInteractionPostImpression

Field label	Cost by sales AdInteraction post impression
Field type	metric
Data type	float.number.value

costBySalesAdInteractionRecentClick

Field label	Cost by sales AdInteraction recent click
Field type	metric
Data type	float.number.value

costBySalesAdInteractionRecentImpression

Field label	Cost by sales AdInteraction recent impression
Field type	metric
Data type	float.number.value

costBySalesAdInteractionAllCampaign

Field label	Cost by sales AdInteraction all campaign
Field type	metric
Data type	float.number.value

costBySalesAdInteractionAllNonCampaign

Field label	Cost by sales AdInteraction all non-campaign
Field type	metric
Data type	float.number.value

COST TYPES

maxCost

Field label	Max cost
Field type	metric
Data type	float.number.value

fixedCost

Field label	Fixed cost
Field type	metric
Data type	float.number.value

fixedPrice

Field label	Fixed price cost
Field type	metric
Data type	float.number.value

rtb

Field label	RTB cost
Field type	metric
Data type	float.number.value

COV AD INTERACTION CROSS-DEVICE

COVAdInteractionAllCD

Field label	COV AdInteractions all (cross-device, %)
Description	This metric shows the conversion rate, for all interactions
Field type	metric
Data type	float.number.ratio

COVAdInteractionPostClickCD

Field label	COV AdInteractions post click (cross-device, %)
Description	This metric shows the conversion rate, for post click interactions
Field type	metric
Data type	float.number.ratio

COVAdInteractionPostImpressionCD

Field label	COV AdInteractions post impression (cross-device, %)
Description	This metric shows the conversion rate, for post impression interactions
Field type	metric
Data type	float.number.ratio

COVAdInteractionRecentClickCD

Field label	COV AdInteractions recent click (cross-device, %)
Description	This metric shows the conversion rate, for recent click interactions
Field type	metric
Data type	float.number.ratio

COVAdInteractionRecentImpressionCD

Field label	COV AdInteractions recent impression (cross-device, %)
Description	This metric shows the conversion rate, for recent impression interactions
Field type	metric
Data type	float.number.ratio

COVAdInteractionAllCampaignCD

Field label	COV AdInteractions all campaign (cross-device, %)
Description	This metric shows the conversion rate, for all campaign interactions
Field type	metric
Data type	float.number.ratio

COVAdInteractionAllNonCampaignCD

Field label	COV AdInteractions all non-campaign (cross-device, %)
Description	This metric shows the conversion rate, for all non-campaign interactions
Field type	metric
Data type	float.number.ratio

COV CROSS-DEVICE

COVconversionsAllCD

Field label	COV conversions all (cross-device, %)
Description	This metric shows the conversion rate, calculated as the ratio of conversions to clicks
Field type	metric
Data type	float.number.ratio

COVconversionsType1CD

Field label	COV Type 1 conversions (cross-device, %)
Description	This metric shows the conversion rate, calculated as the ratio of conversions to clicks, for cross-device conversion type 1
Field type	metric
Data type	float.number.ratio

COVconversionsType2CD

Field label	COV Type 2 conversions (cross-device, %)
Description	This metric shows the conversion rate, calculated as the ratio of conversions to clicks, for cross-device conversion type 2
Field type	metric
Data type	float.number.ratio

COVconversionsType3CD

Field label	COV Type 3 conversions (cross-device, %)
Description	This metric shows the conversion rate, calculated as the ratio of conversions to clicks, for cross-device conversion type 3
Field type	metric
Data type	float.number.ratio

COV SPECS CROSS-DEVICE

COVUniquenessAllCD

Field label	COV uniqueness all (cross-device, %)
Description	This metric shows the conversion rate, with uniqueness all
Field type	metric
Data type	float.number.ratio

COVUniquenessPointCampaignCD

Field label	COV uniqueness point - campaign (cross-device, %)
Description	This metric shows the conversion rate, with uniqueness for point - campaign
Field type	metric
Data type	float.number.ratio

COVUniquenessAllSitesCampaignCD

Field label	COV uniqueness all sites - campaign (cross-device, %)
Description	This metric shows the conversion rate, with uniqueness for all sites - campaign
Field type	metric
Data type	float.number.ratio

COVUniquenessOrdersCD

Field label	COV uniqueness orders (cross-device, %)
Description	This metric shows the conversion rate, with uniqueness for orders
Field type	metric
Data type	float.number.ratio

CPA AD INTERACTION

ecpaPostClick

Field label	eCPA post click
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

ecpaPostImpression

Field label	eCPA post impression
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

seCPAPostClick

Field label	eCPA (SE) post click
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

seCPAPostImpression

Field label	eCPA (SE) post impression
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

CTR CROSS-DEVICE

CTRUniquenessAllCD

Field label	CTR uniqueness all (cross-device, %)
Description	This metric shows the percentage of impressions that resulted in a click
Field type	metric
Data type	float.number.ratio

CTRCampaignUniqueCD

Field label	CTR campaign unique (cross-device, %)
Description	This metric shows the percentage of impressions that resulted in a click, unique per campaign
Field type	metric
Data type	float.number.ratio

CTRCampaignDayUniqueCD

Field label	CTR campaign day unique (cross-device, %)
Description	This metric shows the percentage of impressions that resulted in a click, unique per campaign day
Field type	metric
Data type	float.number.ratio

CTRMediaUniqueCD

Field label	CTR media unique (cross-device, %)
Description	This metric shows the percentage of impressions that resulted in a click, unique per media
Field type	metric
Data type	float.number.ratio

CTRLineItemUniqueCD

Field label	CTR line item unique (cross-device, %)
Description	This metric shows the percentage of impressions that resulted in a click, unique per line item
Field type	metric
Data type	float.number.ratio

CTRLineItemDayUniqueCD

Field label	CTR line item day unique (cross-device, %)
Description	This metric shows the percentage of impressions that resulted in a click, unique per line item day
Field type	metric
Data type	float.number.ratio

CTRBannerUniqueCD

Field label	CTR banner unique (cross-device, %)
Description	This metric shows the percentage of impressions that resulted in a click, unique per banner
Field type	metric
Data type	float.number.ratio

CTRNotCampaignUniqueCD

Field label	CTR not campaign unique (cross-device, %)
Description	This metric shows the percentage of impressions that resulted in a click, not unique per campaign
Field type	metric
Data type	float.number.ratio

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

DELIVERY

frequencyCampaign

Field label	Frequency (campaign)
Description	This dimension groups information depending on the individual impression frequency on a campaign. A user, who has been exposed to a campaign advertisement twice, has a frequency of 2. A value of zero means that a user does not accept cookies. If this dimension is used with metric Clicks, then user may appear in several rows if s/he clicks several times. For example, a user clicks the first time after seeing a campaign banner twice (this click falls into frequency 2 row), and clicks the second time after seeing a banner the 5th time (this click falls into frequency 5 row)
Field type	dimension
Data type	string.text.value

frequencyLineItem

Field label	Frequency (Line item)
Description	This dimension groups information depending on the individual impression frequency on each and every Line Item. A user, who has been exposed to an advertisement from a Line Item twice, has a frequency of 2. A value of zero means that a user does not accept cookies. If this dimension is used with metric Clicks, then user may appear in several rows if s/he clicks several times. For example, a user clicks the first time after seeing a banner from a Line item twice (this click falls into frequency 2 row), and clicks the second time after seeing a banner from the same Line Item for the 5th time (this click falls into frequency 5 row)
Field type	dimension
Data type	string.text.value

bannerDomain2Level

Field label	Banner domain (2nd level)
Description	This dimension shows 2nd level URLs of publisher sites (e.g. *.cnn.com), where banner was displayed when a clicks or an impression was registered
Field type	dimension
Data type	string.text.value

bannerDomain3Level

Field label	Banner domain (3rd level)
Description	This dimension shows 3rd level URLs of publisher sites (e.g. *.editorial.cnn.com), where banner was displayed when a click was registered. When using this dimension with Impressions metric, 2nd level banner domain information is reported (less detailed information is provided)
Field type	dimension
Data type	string.text.value

impressions

Field label	Tracked ads
Description	This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads
Field type	metric
Data type	int.number.value

impressionspct

Field label	Tracked ads (%)
Description	This metric shows the proportion of tracked ads (formerly known as impressions) for the selected dimension, in comparison with the total number of tracked ads
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

uniqueTrackedAds

Field label	Unique tracked ads
Description	This metric shows the unique tracked ads (formerly known as impressions) in relation to all registered tracked ads
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

uniqueImpressionsPercent

Field label	Unique tracked ads (%)
Description	This metric shows the percentage of unique tracked ads (formerly known as impressions) in relation to all registered tracked ads
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

clicks

Field label	Clicks
Description	This metric shows the number of clicks for the selected dimension. A click occurs when a user interacts with the advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement
Field type	metric
Data type	int.number.value

uniqueClicksPercent

Field label	Unique clicks
Description	This metric shows the percentage of unique clicks in relation to all registered clicks
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

ctr

Field label	CTR
Description	This metric shows click-through rate for the selected dimension. It is a percentage of users who have been exposed to an advertisement and then clicked. Calculated as clicks divided from impressions, in percent
Field type	metric
Data type	float.number.ratio

ctrView

Field label	CTR (Viewable,%)
Description	This metric shows the percentage of impressions that resulted in a click, taking into account only those impressions that were actually in the users' screens
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

ctrAdjusted

Field label	CTR (Adjusted)
Description	This metric shows click-through rate for the selected dimension. It is a percentage of users who have been exposed to an advertisement and then clicked. Calculated as clicks divided from impressions, in percent. This metric considers all tag serving types such as Impressions, Invisible, Offile, etc. except for Clicks in order to assure consistent metric values
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

ctrUnique

Field label	Unique CTR
Description	This metric shows unique click-through rate for the selected dimension. It is a percentage of unique users who have been exposed to an advertisement and then clicked. Calculated as campaign unique clicks divided from campaign impressions, in percent
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

avgFrequency

Field label	Frequency (Avg)
Description	This metric shows the average number of impressions to which a user has been exposed
Field type	metric
Data type	float.number.value

blockedImpressions

Field label	Blocked impressions
Description	This metric shows the number of impressions, which were blocked according to campaign's Brand Safety settings. Impression blocking in Brand Safety means that a blank, non-clickable image is displayed instead of actual banner for brand protection purpose
Field type	metric
Data type	int.number.value

blockedImpressionsPercent

Field label	Blocked impressions
Description	This metric shows the proportion of Brand Safety blocked impressions in total number of impressions. Impression blocking in Brand Safety means that a blank, non-clickable image is displayed instead of actual banner for brand protection purpose
Field type	metric
Data type	float.number.ratio

rtbBids

Field label	RTB bids
Description	This metric shows the number of offers done by Adform in attempt to win an impression on an ad exchange auction
Field type	metric
Data type	int.number.value

rtbWinRate

Field label	RTB win rate
Description	This metric shows the proportion of impressions (won bids) in total number of bids (attempts to win an impression). Calculated as Impressions / Bids in %
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

dcoProductViews

Field label	DCO product views
Description	The number of times that a Product Retargeting item was shown in a banner. One of the most commonly used KPIs to evaluate the performance of an item
Field type	metric
Data type	int.number.value

ctrDco

Field label	CTR (DCO, %)
Description	The percentage of Product Retargeting item views that resulted in a click. One of the most commonly used KPIs to evaluate the performance of an item
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

deliveredImpressions

Field label	Delivered impressions
Description	This metric shows the number of delivered impressions. Additional information: this metric displays delivered impressions only for placements booked in impressions
Field type	metric
Data type	int.number.value

deliveredImpressionsPercent

Field label	Delivered impressions (%)
Description	This metric shows the number of delivered impressions in relation to booked impressions in percent. Values are only displayed for placements booked in impressions
Field type	metric
Data type	float.number.percentage

DMP

dmpDspDataProvider

Field label	DMP data provider (DSP)
Description	This dimension groups data by IDs of DMP Data Providers whose data was used in RTB to win an impression
Field type	dimension
Data type	string.text.value

dmpDspDataProviderIds

Field label	DMP data provider ID (DSP)
Description	This dimension groups data by IDs of DMP Data Provider Segments that were used in RTB to win an impression
Field type	dimension
Data type	string.text.value

dmpDspSegment

Field label	DMP segment (DSP)
Description	This dimension groups data by DMP Data Provider Segments that were used in RTB to win an impression
Field type	dimension
Data type	string.text.value

dmpDspSegmentIds

Field label	DMP segment ID (DSP)
Description	This dimension groups data by IDs of DMP Data Provider Segments that were used in RTB to win an impression
Field type	dimension
Data type	string.text.value

dmpDspSegmentSource

Field label	DMP segment source (DSP)
Description	This dimension groups data by sources (e.g., original, cross-device, audience extension) of the DMP segments that were used in RTB to win an impression
Field type	dimension
Data type	string.text.value

dmpRotatorsDataProvider

Field label	DMP data provider (Rotators)
Description	This dimension groups data by DMP Data Providers whose data was used in creatives to show an impression
Field type	dimension
Data type	string.text.value

dmpRotatorsDataProviderIds

Field label	DMP data provider ID (Rotators)
Description	This dimension groups data by IDs of DMP Data Provider Segments that were used in creatives to show an impression
Field type	dimension
Data type	string.text.value

dmpRotatorsSegment

Field label	DMP segment (Rotators)
Description	This dimension groups data by DMP Data Provider Segments that were used in creatives to show an impression
Field type	dimension
Data type	string.text.value

dmpRotatorsSegmentIds

Field label	DMP segment ID (Rotators)
Description	This dimension groups data by IDs of DMP Data Provider Segments that were used in creatives to show an impression
Field type	dimension
Data type	string.text.value

dmpRotatorsSegmentSource

Field label	DMP segment source (Rotators)
Description	This dimension groups data by sources (e.g., original, cross-device, audience extension) of the DMP segments that were used in creatives to show an impression
Field type	dimension
Data type	string.text.value

DYNAMIC AD

dynamicAd

Field label	Dynamic ad name
Description	Name of dynamic ad. A dynamic ad is an entity that links specific creative shell, version list and dynamic ad setup
Field type	dimension
Data type	string.text.value

dynamicAdCreativeShell

Field label	Dynamic ad creative shell
Description	A dynamic ad creative shell is a creative (banner) that is used as a shell containing dynamic variable rendering logic
Field type	dimension
Data type	string.text.value

dynamicAdSetup

Field label	Dynamic ad setup
Description	A Dynamic ad setup is an entity consisting of information about creative shells, versions data and dynamic strategy set
Field type	dimension
Data type	string.text.value

dynamicAdVersion

Field label	Dynamic ad version
Description	A Dynamic ad version is a single set of data variables and values used for messaging
Field type	dimension
Data type	string.text.value

ENGAGEMENT

event

Field label	Event
Description	This dimension groups information by banner event name. Banner events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc
Field type	dimension
Data type	string.text.value

viewabilityTime

Field label	Viewability time (Sec.)
Description	Amount of time that a banner was viewable. This dimension groups information by time intervals, e.g., 0-5 sec., 5-10 sec
Field type	dimension
Data type	int.number.value

engagements

Field label	Engagements
Description	This metric shows the count of user interactions with a banner. User interactions are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc. Not user-initiated banner events are not included into this metric, except for auto-expand event. Examples of not user-initiated banner event are Floating Banner Shown, 25% of Video Play, etc
Field type	metric
Data type	int.number.value

engagementRate

Field label	Engagement rate
Description	This metric is calculated as Engaging impressions / Impressions * 100 %. Engaging impressions stand for the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc
Field type	metric
Data type	float.number.ratio

avgEngagementTime

Field label	Engagement time (Avg)
Description	This metric shows the average engagement time of visible banners. A banner is visible when at least X % of its area is visible in user's screen. X parameter is collected from Campaign Details page. Three timed events are considered during calculation - mouse-over time, video play time, and expansion time. Measurement is based on sampled data
Field type	metric
Data type	int.number.value

engagingImpressions

Field label	Engaging impressions
Description	This metric shows the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc
Field type	metric
Data type	int.number.value

avgExpansionTime

Field label	Expansion time (Sec.)
Description	This metric shows the average amount of time that a viewable expanding banner has been in its expanded state. Could be used to evaluate user exposure
Field type	metric
Data type	float.number.value

expansionRate

Field label	Expansion rate
Description	This metric shows the ratio of banner expansions to the number of impressions
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

avgMouseoverTime

Field label	Avg mouse over time (Sec.)
Description	This metric shows the average mouse-over time on visible banners. A banner is visible when at least X % of its area is visible in user's screen. X parameter is collected from Campaign Details page. Only mouse-overs, which lasted 1 second or more, are considered. Measurement is based on sampled data
Field type	metric
Data type	float.number.value

avgVideoPlayTime

Field label	Avg video play time (Sec.)
Description	This metric shows the average amount of time that a viewable video banner played. Only user-initiated video plays are considered. Could be used to evaluate user engagement
Field type	metric
Data type	float.number.value

events

Field label	Events
Description	This metric shows how many times an event has been invoked in a banner. Events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc
Field type	metric
Data type	int.number.value

mouseOverRate

Field label	Mouse over rate
Description	This metric shows the ratio of mouse overs to the number of impressions. The Mouse Overs are counted when a user hovers his/her mouse pointer over a banner. Only mouse overs which lasted 1 second or more are counted
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

mouseovers

Field label	Mouse overs
Description	This metric shows the number of mouse overs on banner. Only mouse overs, which lasted 1 second or more, are registered
Field type	metric
Data type	int.number.value

videoCompleteCount

Field label	Video Completions
Description	This metric shows the number of times a video banner or in-stream video was played to 100% completion
Field type	metric
Data type	int.number.value

videoCompletionRate

Field label	Video completion rate
Description	Video completion rate is calculated as Video Completed / Video Play Started * 100%
Field type	metric
Data type	float.number.ratio

videoPlayStartCount

Field label	Video Starts (all)
Description	This metric shows the total number of video starts (including both auto-play and user-initiated video plays). TIP: Only unique starts are reported
Field type	metric
Data type	float.number.ratio

videoStartRate

Field label	Video start rate
Description	Video start rate is calculated as Video Play Started / Tracked Ads (formerly known as impressions) * 100%
Field type	metric
Data type	float.number.ratio

GEOGRAPHICAL

city

Field label	City
Description	Geographical dimension, groups information by visitor's city, e.g. Copenhagen, Oslo, Stockholm, London etc
Field type	dimension
Data type	string.geo.city

region

Field label	Region
Description	Geographical dimension, shows visitor related information grouped by region
Field type	dimension
Data type	string.geo.region

regionID

Field label	Region ID
Description	Used for drilling
Field type	dimension
Data type	string.text.value

zip

Field label	Zip code
Description	Geographical dimension, groups data by visitor's ZIP code
Field type	dimension
Data type	string.geo.zip

country

Field label	Country
Description	Geographical dimension, groups information by visitor's country e.g. Denmark, UK, USA, etc
Field type	dimension
Data type	string.geo.country

countryCode

Field label	Country code
Description	Two-letter code of the visitor's country
Field type	dimension
Data type	string.geo.country.twolettercode

countryID

Field label	Country ID
Description	Used for drilling
Field type	dimension
Data type	string.text.value

continent

Field label	Continent
Description	Geographical dimension, groups information by visitor's continent, e.g. Australia, Europe, etc
Field type	dimension
Data type	string.geo.continent

continentID

Field label	Continent ID
Description	Used for drilling
Field type	dimension
Data type	string.text.value

IMPRESSIONS TYPES

impressionsCampaignUnique

Field label	Impressions campaign unique
Field type	metric
Data type	int.number.value

impressionsMediaUnique

Field label	Impressions media unique
Field type	metric
Data type	int.number.value

impressionsLineItemUnique

Field label	Impressions line item unique
Field type	metric
Data type	int.number.value

impressionsBannerUnique

Field label	Impressions banner unique
Field type	metric
Data type	int.number.value

IMPRESSIONS TYPES CROSS-DEVICE

impressionsUniquenessAllCD

Field label	Impressions uniqueness all (cross-device)
Description	This metric shows the number of times that an advertisement was shown on a publisher's site. When selecting uniqueness levels, a user is considered unique across all their devices
Field type	metric
Data type	int.number.value

impressionsCampaignUniqueCD

Field label	Impressions campaign unique (cross-device)
Description	This metric shows the number of times that an advertisement was shown on a publisher's site, unique per campaign
Field type	metric
Data type	int.number.value

impressionsCampaignDayUniqueCD

Field label	Impressions campaign day unique (cross-device)
Description	This metric shows the number of times that an advertisement was shown on a publisher's site, unique per campaign day
Field type	metric
Data type	int.number.value

impressionsMediaUniqueCD

Field label	Impressions media unique (cross-device)
Description	This metric shows the number of times that an advertisement was shown on a publisher's site, unique per media
Field type	metric
Data type	int.number.value

impressionsLineItemUniqueCD

Field label	Impressions line item unique (cross-device)
Description	This metric shows the number of times that an advertisement was shown on a publisher's site, unique per line item
Field type	metric
Data type	int.number.value

impressionsLineItemDayUniqueCD

Field label	Impressions line item day unique (cross-device)
Description	This metric shows the number of times that an advertisement was shown on a publisher's site, unique per line item day
Field type	metric
Data type	int.number.value

impressionsBannerUniqueCD

Field label	Impressions banner unique (cross-device)
Description	This metric shows the number of times that an advertisement was shown on a publisher's site, unique per banner
Field type	metric
Data type	int.number.value

impressionsNonCampaignUniqueCD

Field label	Impressions non-campaign unique (cross-device)
Description	This metric shows the number of times that an advertisement was shown on a publisher's site, not unique per campaign
Field type	metric
Data type	int.number.value

MEDIA PLAN

amountNet

Field label	Amount (net)
Description	Shows the net amount from the media plan
Field type	metric
Data type	float.currency.value

amountGross

Field label	Amount (gross)
Description	Shows the gross amount from the media plan
Field type	metric
Data type	float.currency.value

booked

Field label	Booked
Description	This metric shows the number of booked units for a media placement (line item)
Field type	metric
Data type	float.number.value

bookedClicks

Field label	Booked clicks
Description	This metric shows the number of booked clicks for a media placement. Clicking means interacting with an advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement
Field type	metric
Data type	float.number.value

bookedConversions

Field label	Booked conversions
Description	This metric shows the number of booked conversions for the selected dimension
Field type	metric
Data type	float.number.value

bookedImpressions

Field label	Booked impressions
Description	This metric shows the number of booked impressions for the selected dimension. An impression occurs when a user is exposed to an advertisement
Field type	metric
Data type	float.number.value

bookedTime

Field label	Booked time
Description	This metric shows the number of booked time units for the selected dimension
Field type	metric
Data type	float.number.value

PAGEVIEWS AD INTERACTIONS CROSS-DEVICE

pageviewsAdInteractionAllCD

Field label	Pageviews AdInteractions all (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for all interactions
Field type	metric
Data type	int.number.value

pageviewsAdInteractionPostClickCD

Field label	Pageviews AdInteractions post click (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for post click interactions
Field type	metric
Data type	int.number.value

pageviewsAdInteractionPostImpressionCD

Field label	Pageviews AdInteractions post impression (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for post impression interactions
Field type	metric
Data type	int.number.value

pageviewsAdInteractionRecentClickCD

Field label	Pageviews AdInteractions recent click (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for recent click interactions
Field type	metric
Data type	int.number.value

pageviewsAdInteractionRecentImpressionCD

Field label	Pageviews AdInteractions recent impression (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for recent impressions interactions
Field type	metric
Data type	int.number.value

pageviewsAdInteractionAllCampaignCD

Field label	Pageviews AdInteractions all campaign (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for all campaign interactions
Field type	metric
Data type	int.number.value

pageviewsAdInteractionAllNonCampaignCD

Field label	Pageviews AdInteractions all non-campaign (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for all non-campaign interactions
Field type	metric
Data type	int.number.value

PAGEVIEWS CROSS-DEVICE

pageviewsAllPagesCD

Field label	Pageviews all pages (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for all pages. Use with dimension Page in order to see data for each page separately
Field type	metric
Data type	int.number.value

pageviewsLandingPagesCD

Field label	Pageviews landing pages (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for landing pages
Field type	metric
Data type	int.number.value

pageviewsInfoPagesCD

Field label	Pageviews info pages (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for info pages
Field type	metric
Data type	int.number.value

pageviewsSignupPagesCD

Field label	Pageviews sign-up pages (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for sign-up pages
Field type	metric
Data type	int.number.value

pageviewsPagesNoneCD

Field label	Pageviews pages none (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for non-pages
Field type	metric
Data type	int.number.value

pageviewsHomepagesCD

Field label	Pageviews homepages (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for homepages
Field type	metric
Data type	int.number.value

pageviewsProductPagesCD

Field label	Pageviews product pages (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for product pages
Field type	metric
Data type	int.number.value

pageviewsThankyouPagesCD

Field label	Pageviews thank-you pages (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for thank-you pages
Field type	metric
Data type	int.number.value

pageviewsDownloadCD

Field label	Pageviews download (cross-device)
Description	This metric shows the number of times pages on an advertiser's website were viewed, for downloads
Field type	metric
Data type	int.number.value

PAGEVIEWS SPECS UNIQUENESS CROSS-DEVICE

pageviewsUniquenessAllCD

Field label	Pageviews uniqueness all (cross-device)
Description	Shows the number of unique Pageviews on a tracked website, for uniqueness all
Field type	metric
Data type	int.number.value

pageviewsUniquenessPointCampaignCD

Field label	Pageviews uniqueness point - campaign (cross-device)
Description	Shows the number of unique Pageviews on a tracked website, for uniqueness point - campaign
Field type	metric
Data type	int.number.value

pageviewsUniquenessAllSitesCampaignCD

Field label	Pageviews uniqueness all sites - campaign (cross-device)
Description	Shows the number of unique Pageviews on a tracked website, for uniqueness for all sites per campaign
Field type	metric
Data type	int.number.value

pageviewsUniquenessOrdersCD

Field label	Pageviews uniqueness orders (cross-device)
Description	Shows the number of unique Pageviews on a tracked website, for uniqueness for orders
Field type	metric
Data type	int.number.value

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

RTB

appName

Field label	App name
Description	Groups information by app name provided by app store e.g. Angry Birds
Field type	dimension
Data type	string.text.value

appStore

Field label	App store
Description	Groups information by app store name e.g. Apple App Store
Field type	dimension
Data type	string.text.value

deal

Field label	Deal name
Description	Groups information by Deal Name, used in Private Marketplaces
Field type	dimension
Data type	string.text.value

dealID

Field label	Deal ID
Description	Groups information by Deal ID, used in Private Marketplaces
Field type	dimension
Data type	string.text.value

rtbDomain

Field label	RTB domain
Description	This dimension groups data by RTB domain. RTB domains show 2nd level URLs of publisher sites (e.g. cnn.com), where a banner was displayed when impression was registered. RTB domain values are tracked and sent to Adform by AdExchanges
Field type	dimension
Data type	string.text.url

rtbInventorySource

Field label	RTB inventory source
Description	Groups information by RTB Inventory Source. Inventory source is an ad exchange, which can be selected for running a Real Time Bidding campaign, e.g. Admeld, Microsoft Ad Exchange, etc
Field type	dimension
Data type	string.text.value

rtbInventorySourceID

Field label	RTB inventory source ID
Description	Groups information by RTB Inventory Source ID. Inventory Source ID is an ID, used in Adform, for ad exchange, which can be selected for running a Real Time Bidding (RTB) campaign, e.g. Admeld, Microsoft Ad Exchange, etc
Field type	dimension
Data type	string.text.value

rtbAudience

Field label	RTB Audience
Description	This dimension groups information by RTB audience selected in the Targeting step. An audience is a customized segment of users to be targeted, e.g. women from Denmark using Android devices
Field type	dimension
Data type	string.text.value

rtbAdPosition

Field label	RTB Ad Position
Description	Groups data by an ad's position on a page, such as "Above the fold" or "Below the fold"
Field type	dimension
Data type	string.text.value

rtbMediaCost

Field label	RTB media cost
Description	This metric shows the cost for which inventory was purchased from ad exchanges
Field type	metric
Data type	float.currency.value

rtbTradingDeskFee

Field label	RTB trading desk fee
Description	This metric shows the amount of Trading desk fee
Field type	metric
Data type	float.currency.value

rtbAdformIncludedFee

Field label	RTB Adform included fee
Description	This metric shows the amount of Adform included fee
Field type	metric
Data type	float.currency.value

rtbContextualTargetingCost

Field label	RTB contextual targeting cost
Description	This metric shows the amount of Contextual targeting costs
Field type	metric
Data type	float.currency.value

rtbBrandSafetyCost

Field label	RTB brand safety cost
Description	This metric shows the amount of Brand safety costs
Field type	metric
Data type	float.currency.value

rtbRichMediaFee

Field label	RTB rich media fee
Description	This metric shows the amount of Rich Media fees which are applied to heavy banners, rich media banners and banners with video
Field type	metric
Data type	float.currency.value

rtb_custom_third_party_fee

Field label	RTB custom third-party fee
Description	This metric shows the amount for the Real-Time Bidding (RTB) custom third-party fee that's paid to third-party vendors
Field type	metric
Data type	float.currency.value

SALES AD INTERACTION

salesAdInteractionAll

Field label	Sales AdInteraction all
Field type	metric
Data type	float.number.value

salesAdInteractionPostClick

Field label	Sales AdInteraction post click
Field type	metric
Data type	float.number.value

salesAdInteractionPostImpression

Field label	Sales AdInteraction post impression
Field type	metric
Data type	float.number.value

salesAdInteractionRecentClick

Field label	Sales AdInteraction recent click
Field type	metric
Data type	float.number.value

salesAdInteractionRecentImpression

Field label	Sales AdInteraction recent impression
Field type	metric
Data type	float.number.value

salesAdInteractionAllCampaign

Field label	Sales AdInteraction all campaign
Field type	metric
Data type	float.number.value

salesAdInteractionAllNonCampaign

Field label	Sales AdInteraction all non-campaign
Field type	metric
Data type	float.number.value

SALES AD INTERACTION CROSS-DEVICE

salesAdInteractionAllCD

Field label	Sales AdInteraction all (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for all interactions
Field type	metric
Data type	float.number.value

salesAdInteractionPostClickCD

Field label	Sales AdInteraction post click (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for post click interactions
Field type	metric
Data type	float.number.value

salesAdInteractionPostImpressionCD

Field label	Sales AdInteraction post impression (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for post impression interactions
Field type	metric
Data type	float.number.value

salesAdInteractionRecentClickCD

Field label	Sales AdInteraction recent click (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for recent click interactions
Field type	metric
Data type	float.number.value

salesAdInteractionRecentImpressionCD

Field label	Sales AdInteraction recent impression (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for recent impressions interactions
Field type	metric
Data type	float.number.value

salesAdInteractionAllCampaignCD

Field label	Sales AdInteraction all campaign (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for all interactions for campaigns
Field type	metric
Data type	float.number.value

salesAdInteractionAllNonCampaignCD

Field label	Sales AdInteraction all non-campaign (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for all interactions for non-campaigns
Field type	metric
Data type	float.number.value

SALES CROSS-DEVICE

salesAllPagesCD

Field label	Sales all pages (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for all pages. Here, the user may have interacted with the campaign and website on different devices
Field type	metric
Data type	float.number.value

salesLandingPagesCD

Field label	Sales landing pages (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for landing pages
Field type	metric
Data type	float.number.ratio

salesInfoPagesCD

Field label	Sales info pages (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for info pages
Field type	metric
Data type	float.number.value

salesSignupPagesCD

Field label	Sales sign-up pages (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for sign-up pages
Field type	metric
Data type	float.number.value

salesPagesNoneCD

Field label	Sales pages none (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for non-pages
Field type	metric
Data type	float.number.value

salesHomepagesCD

Field label	Sales homepages (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for homepages
Field type	metric
Data type	float.number.value

salesProductPagesCD

Field label	Sales product pages (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for product pages
Field type	metric
Data type	float.number.value

salesThankyouPagesCD

Field label	Sales thank-you pages (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for thank-you pages
Field type	metric
Data type	float.number.value

salesDownloadCD

Field label	Sales download (cross-device)
Description	This metric shows the sales value transmitted on conversion pages on an advertiser's website, for downloads
Field type	metric
Data type	float.number.value

SALES SPECS UNIQUENESS CROSS-DEVICE

salesUniquenessAllCD

Field label	Sales uniqueness all (cross-device)
Description	Shows the number of unique sales on a tracked website, for uniqueness all
Field type	metric
Data type	float.number.value

salesUniquenessPointCampaignCD

Field label	Sales uniqueness point - campaign (cross-device)
Description	Shows the number of unique sales on a tracked website, for uniqueness point - campaign
Field type	metric
Data type	float.number.value

salesUniquenessAllSitesCampaignCD

Field label	Sales uniqueness all sites - campaign (cross-device)
Description	Shows the number of unique sales on a tracked website, for uniqueness for all sites per campaign
Field type	metric
Data type	float.number.value

salesUniquenessOrdersCD

Field label	Sales uniqueness orders (cross-device)
Description	Shows the number of unique sales on a tracked website, for uniqueness for orders
Field type	metric
Data type	float.number.value

SITE TRACKING

page

Field label	Tracking Point
Description	Website tracking dimension. Page is a definable content unit in advertiser's site. Usually one tracking point is implemented per page
Field type	dimension
Data type	string.text.value

pageID

Field label	Tracking Point ID
Description	This dimension groups data by Adform Page ID, also known as Tracking Point ID
Field type	dimension
Data type	string.text.value

website

Field label	Website
Description	Website tracking dimension, groups information by tracking website. It is the highest member of tracking hierarchy, and can contain one or more tracking sections
Field type	dimension
Data type	string.text.url

websiteSection

Field label	Website section
Description	Website tracking dimension, groups information by tracking section. Tracking section can hold a group of tracking points assigned to a certain campaign, or a group of tracking points implemented on one section of client's website and used for many different campaigns
Field type	dimension
Data type	string.text.value

websiteSubsection

Field label	Website subsection
Description	Website tracking dimension, groups information by tracking subsection. Tracking subsection is a part of tracking section and can hold a group of tracking points assigned to a certain campaign, or a group of tracking points implemented on one subsection of client's website and used for many different campaigns
Field type	dimension
Data type	string.text.value

reactionTime

Field label	Reaction time
Description	This dimension groups information by reaction time in intervals (in days) between click and conversion (pageview). If there is no click in visitor's path, then between the impression and the conversion (pageview)
Field type	dimension
Data type	int.number.value

referrerType

Field label	Referrer type
Description	Website tracking dimension, groups information by referrer type, such as "Direct Traffic", "Referring Site" or "Natural Search"
Field type	dimension
Data type	string.text.value

adInteractionType

Field label	Ad interaction type
Description	This dimension can be used to group view-through and click-through activity e.g. conversions, orders etc
Field type	dimension
Data type	string.text.value

sendingVariables

Field label	Sending variables
Description	Website tracking dimension. This dimension indicates whether tracked page (tracking point) sends variable data or not. A variable contains information collected from visitors on a tracked page of a client's website
Field type	dimension
Data type	string.text.value

visits

Field label	Visits
Description	Shows the number of visits in advertiser's website for the selected tracking setup
Field type	metric
Data type	int.number.value

newVisitsPercent

Field label	New visits
Description	This metric shows a percentage of new visits in relation to all registered visits on an advertiser's website for the selected tracking setup
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

bounceRate

Field label	Bounce rate
Description	This metric shows the percentage of bounces in relation to registered visits on a client's website for the selected tracking setup
Field type	metric
Data type	float.number.ratio

bounces

Field label	Bounces
Description	This metric shows the number of bounces for the selected dimension. Bounces are such visits on a advertiser's website, when only one tracked page is visited during the entire visit (session)
Field type	metric
Data type	int.number.value

visitors

Field label	Visitors
Description	Shows the number of unique visitors in advertiser's website for the selected tracking setup
Field type	metric
Data type	int.number.value

clicksToLandingPage

Field label	Clicks to landing page
Description	This metric shows the percentage of clicks ending up as visits on the landing page for the selected dimension
Field type	metric
Data type	int.number.value

cov

Field label	COV
Description	This metric shows the conversion rate for the selected dimension. Calculated as conversions divided from clicks, in percent
Field type	metric
Data type	float.number.ratio

covVisitsPercent

Field label	COV (Visits)
Description	This metric shows the visit conversion rate for the selected dimension. Calculated as conversions divided from visits, in percent
Field type	metric
Data type	float.number.ratio

avgPageDuration

Field label	Avg page duration (Sec.)
Description	This metric shows the average time spent on a tracked page. Measured in seconds
Field type	metric
Data type	float.number.value

avgOrderSales

Field label	Sales (Avg)
Description	This metric shows the sales value divided from number of conversions for the selected dimensions
Field type	metric
Data type	float.number.value

avgVisitDepth

Field label	Visit depth (Avg)
Description	This metric shows the average number of visited pages per visit (session)
Field type	metric
Data type	float.number.value

avgVisitDuration

Field label	Avg visit duration (Sec.)
Description	This metric shows the average time spent on a tracked website per visit (session). Measured in seconds
Field type	metric
Data type	float.number.value

entrances

Field label	Entrances
Description	This metric shows the number of session entries for the selected dimension. A session entry occurs when a user enters a website and starts browsing
Field type	metric
Data type	int.number.value

exits

Field label	Exits
Description	This metric shows the number of session exits for the selected dimension. A session exit occurs when a user leaves a website (either due to literally leaving the site or due to the session time-out)
Field type	metric
Data type	int.number.value

pageviews

Field label	Unique pageviews
Description	This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. It has predefined Uniqueness of 'No Repeat', which means that pageviews, generated by the same user within 15 minutes, are excluded
Field type	metric
Data type	int.number.value

pageviewsAll

Field label	Pageviews (All)
Description	This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages
Field type	metric
Data type	int.number.value

pageviewsSpecsTemp

Field label	Pageviews (Specs)
Description	This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. There is a possibility to change uniqueness setting for this metric
Field type	metric
Data type	int.number.value

sales

Field label	Sales
Description	This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded
Field type	metric
Data type	float.number.value

salesAll

Field label	Sales (All)
Description	This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points
Field type	metric
Data type	float.number.value

salesSpecs

Field label	Sales (Specs)
Description	This metric shows the sales value collected from all visits on tracked pages. Colected only if variable is implemented in Tracking points. There is a possibility to change uniqueness setting for this metric
Field type	metric
Data type	float.number.value

salesByCost

Field label	Sales/Cost
Description	This metric shows Sales value divided by Cost value. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. Sales is a system variable and represents the returned value of a campaign
Field type	metric
Data type	float.number.value

vtr

Field label	VTR
Description	This metric shows the impression conversion rate for the selected dimension. Calculated as Conversions divided by Impressions and multiplied by 1000, in percents
Field type	metric
Data type	float.number.ratio

sysvarBasketSize

Field label	Sys var basket size
Description	This metric shows the size of the basket (shopping cart). It is a system variable collected from visitors on a tracked page of advertiser's website
Field type	metric
Data type	int.number.value

sysvarProductCount

Field label	Sys var product count
Description	This metric shows the number of ordered products. It is a system variable collected from visitors on a tracked page of advertiser's website
Field type	metric
Data type	int.number.value

sysvarProductSales

Field label	Sys var product sales
Description	This metric shows the sales amount of ordered products. It is a system variable collected from visitors on a tracked page of advertiser's website
Field type	metric
Data type	float.number.value

sysvarNumeric1

Field label	Sys var numeric 1
Description	This metric shows numeric information collected from visitors on a tracked page of a client's website. It is a system variable
Field type	metric
Data type	int.number.value

sysvarNumeric2

Field label	Sys var numeric 2
Description	This metric shows numeric information collected from visitors on a tracked page of a client's website. It is a system variable
Field type	metric
Data type	int.number.value

SITE TRACKING SYS VAR

sysvarAge

Field label	Sys var age group
Description	This dimension groups information by system variable Age Group
Field type	dimension
Data type	string.text.value

sysvarGender

Field label	Sys var gender
Description	This dimension groups information by system variable Gender
Field type	dimension
Data type	string.text.value

sysvarCountry

Field label	Sys var country
Description	This dimension groups information by a system variable Country
Field type	dimension
Data type	string.geo.country

sysvarCurrency

Field label	Sys var currency
Description	This dimension groups information by system variable Currency
Field type	dimension
Data type	string.currency.code

sysvarProduct

Field label	Sys var product name
Description	This dimension groups information by a system variable Product Name
Field type	dimension
Data type	string.text.value

sysvarProductID

Field label	Sys var product ID
Description	This dimension groups information by a system variable Product ID
Field type	dimension
Data type	string.text.value

sysvarProductGroup

Field label	Sys var product Category
Description	This dimension groups information by a system variable Product Category
Field type	dimension
Data type	string.text.value

sysvar1

Field label	Sys var 1
Description	This dimension groups information by system variable 1
Field type	dimension
Data type	string.text.value

sysvar2

Field label	Sys var 2
Description	This dimension groups information by system variable 2
Field type	dimension
Data type	string.text.value

sysvar3

Field label	Sys var 3
Description	This dimension groups information by system variable 3
Field type	dimension
Data type	string.text.value

sysvar4

Field label	Sys var 4
Description	This dimension groups information by system variable 4
Field type	dimension
Data type	string.text.value

sysvar5

Field label	Sys var 5
Description	This dimension groups information by system variable 5
Field type	dimension
Data type	string.text.value

sysvar6

Field label	Sys var 6
Description	This dimension groups information by system variable 6
Field type	dimension
Data type	string.text.value

sysvar7

Field label	Sys var 7
Description	This dimension groups information by system variable 7
Field type	dimension
Data type	string.text.value

TECHNICAL

deviceType

Field label	Device type
Description	Technical dimension, groups data by device type, which can be Desktop or Mobile. It shows what share of traffic comes from desktop devices and what share comes from mobile
Field type	dimension
Data type	string.text.value

browser

Field label	Browser
Description	Technical dimension, shows information grouped by visitors' web browser, such as "Explorer 8" or "Firefox 2"
Field type	dimension
Data type	string.text.value

operatingSystem

Field label	Operating system
Description	Technical dimension, groups information by operating system of a visitor, e.g. Windows, iOS
Field type	dimension
Data type	string.text.value

screenResolution

Field label	Screen resolution
Description	Technical dimensions, groups information by visitors' screen resolution e.g. 1280x1024
Field type	dimension
Data type	string.text.value

cookiesEnabled

Field label	Cookies enabled
Description	Technical dimension, groups information by visitor's cookie acceptance setting. "Enabled", "Disabled" and "Opt out" are among possible values here. "Enabled" means that a visitor accepts all cookies, "Disabled" means that a visitor doesn't accept cookies at all, "Opt out" means that a visitor doesn't accept Adform cookies
Field type	dimension
Data type	string.text.value

languageBrowser

Field label	Language (Browser)
Description	This dimension groups data by user's browser language (e.g., English, Danish)
Field type	dimension
Data type	string.language.value

flashVersion

Field label	Flash version
Description	Technical dimension, groups information by visitor's used Flash version
Field type	dimension
Data type	string.text.value

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

year

Field label	Year
Description	Year, e.g. 2017
Field type	dimension
Data type	string.time.year

yearMonth

Field label	Year & month
Description	Year and month, e.g. 2017\|06
Field type	dimension
Data type	string.time.yearmonth

yearWeek

Field label	Year & week
Description	Year and week for US weeks, e.g. 2017\|08
Field type	dimension
Data type	string.time.yearweek

monthID

Field label	Month
Description	Time dimension, groups information by month, e.g. 1, 2, etc
Field type	dimension
Data type	string.time.month

month

Field label	Month name
Description	Month, e.g. 6
Field type	dimension
Data type	string.time.month

dayMonth

Field label	Day of Month
Description	Day of month, e.g. 2
Field type	dimension
Data type	string.time.dayofmonth

week

Field label	Week
Description	US week number, e.g. 51
Field type	dimension
Data type	string.time.week

weekday

Field label	Day of week
Description	Time dimension, groups information by weekday, e.g. Monday, Tuesday, etc
Field type	dimension
Data type	string.time.dayofweekiso

date

Field label	Date
Description	Date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date

hour

Field label	Hour
Description	Time dimension, groups information by hour of the day (values from 0 to 23)
Field type	dimension
Data type	string.time.hour

VIDEO EVENTS

videoEvents

Field label	Video events
Description	This metric shows the interactions with video banners, where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On, and others can be reported
Field type	metric
Data type	int.number.value

videoEventsPlayTimePercent

Field label	Video events (Play time)
Description	This metric shows the percentage of video viewed for the selected dimension
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

videoEventsPlayTime_25

Field label	Video events (Play time, 25%)
Field type	metric
Data type	float.number.percentage

videoEventsPlayTime_50

Field label	Video events (Play time, 50%)
Field type	metric
Data type	float.number.percentage

videoEventsPlayTime_75

Field label	Video events (Play time, 75%)
Field type	metric
Data type	float.number.percentage

videoEventsPlayTime_100

Field label	Video events (Play time, 100%)
Field type	metric
Data type	float.number.percentage

VIEWABILITY

viewImpressionsPercent

Field label	Viewable rate
Description	This metric shows the part of measured impressions that were actually in the users' screens, calculated as the percentage of viewable impressions in relation to measurable impressions
Field type	metric
Data type	float.number.ratio

measurableImpressions

Field label	Measurable impressions
Description	This metric shows the number of eligible impressions that were measured for viewability. This metric has been accredited by the Media Rating Council (MRC)
Field type	metric
Data type	int.number.value

measurableImpressionsPercent

Field label	Measurable impressions
Description	This metric shows the part of eligible impressions that were measured for viewability, calculated as the percentage of measurable impressions in relation to eligible impressions. This metric has been accredited by the Media Rating Council (MRC)
Field type	metric
Data type	float.number.ratio

avgBrandExposureDuration

Field label	Avg. brand exposure duration (Sec.)
Description	This metric shows the average amount of time that a user was exposed to an advertisement, taking into account the % of user's screen covered by the banner and its time in the user's screen
Field type	metric
Data type	float.number.value

avgViewabilityTime

Field label	Avg viewability time (Sec.)
Description	This metric shows the average amount of time that users actually saw a viewable banner in their screen
Field type	metric
Data type	float.number.value

viewImpressions

Field label	Viewable impressions
Description	This metric shows the number of rendered impressions that were actually in the users' screens
Field type	metric
Data type	int.number.value

renderedImpressions

Field label	Rendered impressions
Description	The number of times that an advertisement was rendered anywhere in a user's browser. This metric has been accredited by the Media Rating Council (MRC)
Field type	metric
Data type	int.number.value

nonViewableImpressions

Field label	Non-viewable impressions
Description	This metric shows the number of rendered impressions that were not in the users' screens
Field type	metric
Data type	int.number.value

undeterminedImpressions

Field label	Undetermined impressions
Description	This metric shows the number of rendered impressions that could not be measured for viewability. This metric has been accredited by the Media Rating Council (MRC)
Field type	metric
Data type	int.number.value

impressionDistributionViewablePct

Field label	Impression distribution (Viewable)
Description	This metric shows part of rendered impressions that were in the users' screens, calculated as the percentage of viewable impressions in relation to rendered impressions
Field type	metric
Data type	float.number.ratio

impressionDistributionNonViewablePct

Field label	Impression distribution (Non-viewable)
Description	This metrics shows part of rendered impressions that were not in the users' screens, calculated as the percentage of non-viewable impressions in relation to in relation to rendered impressions
Field type	metric
Data type	float.number.ratio

impressionDistributionUndeterminedPct

Field label	Impression distribution (Undetermined)
Description	This metric shows part of rendered impressions that were not measured for viewability, calculated as the percentage of non-measured impressions in relation to rendered impressions. This metric has been accredited by the Media Rating Council (MRC)
Field type	metric
Data type	float.number.ratio

VISITS AD INTERACTION

visitsPostClick

Field label	Visits AdInteraction post click
Field type	metric
Data type	int.number.value

visitsPostImpression

Field label	Visits AdInteraction post impression
Field type	metric
Data type	int.number.value

visitorsPostClick

Field label	Visitors AdInteraction post click
Field type	metric
Data type	int.number.value

visitorsPostImpression

Field label	Visitors AdInteraction post impression
Field type	metric
Data type	int.number.value

avgVisitDurationPostClick

Field label	Avg visit duration (Sec.) AdInteraction post click
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

avgVisitDurationPostImpression

Field label	Avg visit duration (Sec.) AdInteraction post impression
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

avgVisitDepthPostClick

Field label	Visit depth (Avg) AdInteraction post click
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

avgVisitDepthPostImpression

Field label	Visit depth (Avg) AdInteraction post impression
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

avgPageDurationPostClick

Field label	Avg page duration (Sec.) AdInteraction post click
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

avgPageDurationPostImpression

Field label	Avg page duration (Sec.) AdInteraction post impression
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

pageviewsPostClick

Field label	Unique pageviews AdInteraction post click
Field type	metric
Data type	int.number.value

pageviewsPostImpression

Field label	Unique pageviews AdInteraction post impression
Field type	metric
Data type	int.number.value

newVisitsPercentPostClick

Field label	New visits post click
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

newVisitsPercentPostImpression

Field label	New visits post impression
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

bouncesPostClick

Field label	Bounces AdInteraction post click
Field type	metric
Data type	int.number.value

bouncesPostImpression

Field label	Bounces AdInteraction post impression
Field type	metric
Data type	int.number.value

bounceRatePostClick

Field label	Bounce rate (%) post click
Field type	metric
Data type	float.number.ratio

bounceRatePostImpression

Field label	Bounce rate (%) post impression
Field type	metric
Data type	float.number.ratio