Use the Adform data source connector to pull data from multiple campaigns in one report to see which one is working the best and in which locations are your ads performing the best. You can also combine the data with your social media ads to have an overview of your campaign’s success.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our Adform connection guide.
Available metrics and dimensions: For a full list of the fields you can use in your reporting, see our Adform field documentation.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Data Studio, or data warehouse destinations.
See cost and number of tracked ads
Take a look at the cost and number of tracked ads of your campaigns on the monthly level. In this example, we take a look at the data for this year, and split the results by campaign and month.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Year to date |
Metrics | Cost, Tracked ads |
Dimensions | Campaign, Month |
Suggested visualization | Table |
Understanding the data
Cost: Shows the cost value for the selected dimension (usually on a media or placement (line item) level).
Tracked ads: Shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads.
See clicks and tracked ads
Get data on the number of clicks and tracked ads for the last 28 days.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 28 days |
Metrics | Tracked Ads, Clicks |
Dimensions | Date |
Suggested visualization | Time series or line chart |
Understanding the data
Tracked Ads: Shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads.
Clicks: Shows the number of clicks for the selected dimension. A click occurs when a user interacts with the advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement.
See conversions
Take a look at your conversions from the past week. In this example, we include campaign, line item, and tracking point details in the query.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last week |
Metrics | Conversions |
Dimensions | Campaign, Date, Line item, Tracking point, Tracking point ID |
Suggested visualization | Table |
Understanding the data
Conversions: Shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded.
See booked impressions for campaigns per media
Explore the booked impressions of your campaigns per media.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last week |
Metrics | Booked impressions |
Dimensions | Campaign, Media |
Suggested visualization | Table |
Understanding the data
Booked impressions: Shows the number of booked impressions for the selected dimension. An impression occurs when a user is exposed to an advertisement.
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