The Supermetrics APIs give you programmatic access to your marketing data and your Supermetrics setup. Use this page to choose the right API for your task, or to find where to build queries without writing code.
Note on availability
Access to the Data API and Platform API depends on your Supermetrics subscription. API access is included with the Enterprise package or available through a custom agreement with our sales team. To get access, contact your Supermetrics account manager.
Choose the right API
The Supermetrics APIs include the Data API and the Platform API. Both API has its own reference in our API documentation.
API | What it does | Use it to | Where to go |
|---|---|---|---|
Data API | Pulls marketing data from our supported data sources. | Feed your own application, user interface, AI model, or BI tool with Supermetrics data. Manage your ad campaigns and business context. | |
Platform API | Controls your Supermetrics environment, including user roles, connections, data transfers, and connectors. | Automate how you set up and manage Supermetrics. |
Use the Supermetrics MCP server
With the Supermetrics MCP server, you can easily connect your AI tools to the Supermetrics API. Learn more about the Supermetrics MCP server.
Build queries in Data Explorer
To build a query and see the results without writing code, use Data Explorer on the Supermetrics Hub. In Data Explorer, you can build queries, preview the results in a table, save your queries, and export results in CSV or JSON format.
You can also generate Data API query URLs in Data Explorer. Available formats are JSON, Qlik, Power BI, Key JSON, Parquet, and CSV.