Build on Supermetrics is a collection of developer-focused tools and APIs that allow you to create your own data products using Supermetrics technology, taking the robust features of the Marketing Intelligence Platform and tailoring them to your needs.
The Build on Supermetrics umbrella includes features for teams who want to build custom, white-label solutions for their own customers or internal users. With these features, you can focus on building unique features while we handle the complex data connectivity and maintenance in the background.
Why build on Supermetrics?
Building on top of our infrastructure offers several benefits for development teams:
Faster time to market: Skip months of development time by using our pre-built data layer.
Reliability: We monitor the health of every connector. If a third-party platform changes its API, we handle the updates so your product stays live.
Scalability: With our tools, you can handle large volumes of data and multiple tenants, allowing you to scale your product as your business grows.
Key features
The Build on Supermetrics solution includes several core components that work together to deliver a seamless data experience.
Data API
The Data API is the backbone of your custom data product. It allows you to pull marketing data from any of our supported data sources directly into your own application, user interface, or AI model. Using the Data API, you don't have to build and maintain individual connections to platforms like Facebook Ads or Google Ads.
Take a look at the Data API in our API documentation.
Management API
The Management API provides programmatic control over your Supermetrics environment. You can use it to automate the setup of:
User roles: Manage permissions and access levels across your organization
Connection management: Manage all your data source authentication
Transfer management: Manage your data transfer pipelines with ease
Head out to our API documentation to take a closer look.
Branded connection flow
With branded connection flow, you can customize the login experience for your users. When users connect their data source accounts, they will see your brand's logo, colors, and domain, making the connection process feel like a native part of your product.
Service accounts and API key management
To ensure your integrations are secure and reliable, you can use service accounts. Unlike individual user accounts, service accounts are tied to your system, which prevents data flows from breaking if a team member leaves the company. You can also issue and rotate API keys to follow security best practices.
Software Development Kit (SDK)
With our native SDKs, you can easily integrate Supermetrics into your existing technology stack without needing to integrate the API directly.
To get started with our Python SDK, you can check out our Python package.
Connector builder
Don’t forget our Connector builder, the tool that allows you to build integrations to any data source. Learn more about Connector builder.