There are many ways to build visualizations and reports on your data to support your decision-making. Before you build your report, you can explore and preview your data, making sure you’re including all you need.
Data Explorer
Use the Data Explorer to quickly check the status of your key figures, or preview data before committing to building a report.
Supermetrics Dashboards
Supermetrics Dashboards are pre-built dashboard templates for various marketing needs, helping you get started quickly. They centralize marketing data, making it readily available for analysis and visualization, giving your team a shared vision of how your data is doing. Use the Supermetrics Dashboards for smarter, data-driven decisions and optimized campaigns.
Insights agent and AI chats
Use the Supermetrics Insights agent to ask questions about your data directly on the Supermetrics Hub. You can also connect Supermetrics to AI tools, such as Claude, ChatGPT, and Copilot, with the AI chats.
For a more complex AI integration setup, use the Supermetrics MCP server to build your own workflow.
Spreadsheet and business intelligence tools
With Supermetrics, you can pull the data you need directly to your preferred business intelligence and spreadsheet tools. Once you’ve connected to the data sources you need, it’s easy to start pulling data and building the reports and dashboards that suit your particular needs.
Take a look at how to get started building your reports and dashboards, and to get the most out of your data: