Use The Trade Desk connector to report on key performance and cost metrics, including The Trade Desk cost, partner cost, and advertiser cost. Combine The Trade Desk metrics with data from your other paid channels to get a complete overview of your advertising performance.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our The Trade Desk connection guide.
Available metrics and dimensions: Find the full list of fields in our The Trade Desk field documentation.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Track clicks, impressions, and advertiser cost over time
See how your advertiser cost, clicks, and impressions have trended day by day over the last 28 days — useful for monitoring delivery pacing and spotting any sudden changes in performance or spend.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 28 days |
Metrics | Advertiser cost (adv currency), Clicks, Impressions |
Dimensions | Date |
Suggested visualization | Time series chart |
Understanding the data
Advertiser cost (adv currency): The advertiser cost in the advertiser's currency.
Clicks: The number of clicks on your ads within the reporting period.
Impressions: The number of impressions served within the reporting period.
Date: Splits results by day so you can track performance trends over time.
Break down performance by ad group, campaign, and creative
See clicks, impressions, and advertiser cost for the last 3 months broken down by ad group, campaign, and creative — useful for identifying which combinations are driving the strongest performance and where to optimize.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 3 months |
Metrics | Advertiser cost (adv currency), Clicks, Impressions |
Dimensions | Ad group name, Campaign name, Creative name, Date |
Suggested visualization | Table |
Understanding the data
Advertiser cost (adv currency): The advertiser cost in the advertiser's currency.
Clicks: The number of clicks on your ads within the reporting period.
Impressions: The number of impressions served within the reporting period.
Ad group name: The name of the ad group, used to compare performance at the ad group level.
Campaign name: The name of the campaign the ad belongs to.
Creative name: The name of the creative, used to identify which ad creative drove which results.
Date: Splits results by day for granular trend analysis.
Analyze video ad starts and completed views
See how many times your video ads were started and how many were watched to completion last month, broken down by ad group, campaign, and creative — useful for evaluating video engagement and identifying which creatives hold viewer attention.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last month |
Metrics | Player starts, Player completed views |
Dimensions | Ad group name, Campaign name, Creative name |
Suggested visualization | Table |
Understanding the data
Player starts: The number of times the video player started playing an ad.
Player completed views: The number of times the video ad was watched to completion.
Ad group name: The name of the ad group associated with the video ad.
Campaign name: The name of the campaign the ad belongs to.
Creative name: The name of the creative, used to compare completion rates across different video creatives.
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