Use the Outbrain Amplify connector to pull your campaign performance data to your chosen destination and compare the success of different content types such as blogs, slides, videos, and photos. Combine data with other marketing channels to get full visibility of your marketing efforts.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our Outbrain Amplify connection guide.
Available metrics and dimensions: Find the full list of fields in our Outbrain Amplify field documentation.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Review spend and conversions by campaign this month
See how much each campaign has cost and how many conversions it has generated this month. This helps you identify which campaigns are delivering the best return and where to focus budget.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | This month to date |
Metrics | Spend (EUR), Total conversions |
Dimensions | Campaign name |
Suggested visualization | Table |
Understanding the data
Spend (EUR): The total amount of money spent on the campaign, reported in EUR.
Total conversions: The total number of conversions calculated for the campaign.
Campaign name: Splits results by campaign for side-by-side performance comparison.
Track monthly spend and click efficiency year to date
See how your monthly ad spend, total clicks, and effective cost per click have trended throughout the year — useful for spotting months where efficiency improved or declined and informing budget planning.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Year to date |
Metrics | Spend (EUR), Clicks, Effective CPC |
Dimensions | Year & month |
Suggested visualization | Bar or time series chart |
Understanding the data
Spend (EUR): The total amount of money spent, reported in EUR.
Clicks: The total number of promoted link clicks.
Effective CPC: The effective (calculated) average cost per click.
Year & month: Splits results by month so you can compare trends across the year.
Compare clicks, impressions, and spend by campaign
See how many clicks and impressions your campaigns have attracted over the last 28 days alongside total spend. Use this data to compare campaign visibility and engagement efficiency.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 28 days |
Metrics | Clicks, Impressions, Spend |
Dimensions | Campaign name |
Suggested visualization | Table |
Understanding the data
Clicks: The total number of promoted link clicks.
Impressions: The total number of promoted link impressions.
Spend: The total amount of money spent on the campaign.
Campaign name: Splits results by campaign for side-by-side performance comparison.
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