The Data Activation data connector for Microsoft Azure unlocks powerful data integration and processing capabilities, enabling you to harness the full potential of your customer data. By bridging the Data Activation with Azure's cloud infrastructure and services, you can enhance your marketing and analytics efforts through scalable and secure data management.
This article describes how to set up Azure Event Hubs for use with the Data Activation. You can use this connector as an audience or journey Server-to-server connector or as an event
The Azure Event Hubs audience and journey connector can be used in an audience or journey and notifies you of all added, modified, or removed events of profiles.
The Azure Event Hubs event connector forwards the raw events collected by the Data Activation to your Azure Event Hubs instance. You can use this information in Azure for different purposes such as reporting.
Key benefits
Scalable data processing: Use Azure's powerful cloud infrastructure to handle large volumes of customer data efficiently, enabling you to execute complex analytics and audience segmentation with ease.
Seamless data integration: Connect with Azure services like Azure Data Lake, Azure Synapse Analytics, and Azure Machine Learning to consolidate and analyze data from multiple sources for deeper insights.
Real-time activation: Enable real-time data flow between the Data Activation and Azure, ensuring your campaigns and customer interactions use the most current and relevant data.
Enhanced data security: Benefit from Azure's enterprise-grade security measures to ensure the safe transfer, storage, and processing of customer data.
Streamlined personalization: Use Azure's AI and machine learning capabilities alongside your customer data to power advanced personalization across your marketing campaigns.
Cross-platform connectivity: Integrate with Azure's extensive ecosystem of tools and applications, enabling unified workflows and a cohesive approach to data-driven marketing.
Quick connector overview
Property | Value |
|---|---|
Platform type | DSP |
Needs cookie sync | No |
Connecting protocol | Azure |
Real-time data sync | Yes |
Syncs data on | Add, Modify, Remove |
Multiple connectors allowed | Yes |
Before you begin
Before using the Azure Event Hubs connector, ensure you have:
An active Microsoft Azure account
Permission to create Event Hubs and namespaces
Instructions
Create a namespace
Go to Microsoft Azure.
Open Home → Event Hubs.
Click Create Namespace.
Create a new resource group or select an existing one. Specify the namespace details:
Name
Location
Pricing tier
Click Review + create and confirm creating the new namespace.
Create an event hub
Select the namespace you want to use, for example, the one you created earlier.
Click + Event hub.
The name you select here is also the entityPath which you need later for the connection string.
Specify the name of your hub and click Create.
Get the connection string
Select your hub.
Find Shared access policies in the left-hand menu.
Click Shared access policies.
Click the + Add button.
Select the Send checkbox and save.
Copy the Connection string-primary key or Connection string-secondary key. You use this string to create your new Azure connector.
Important
Ensure the policy name is included at the end of the connection string with
EntityPath. ,You should obtain a string like this:
Endpoint=sb://my-namespace-1.servicebus.windows.net/;SharedAccessKeyName=access-key-name;SharedAccessKey=YourAccesskey;EntityPath=my-event-hub
Take the connection string from the event hub, not from the Event Hubs instance (the parent level). The parent-level connection string does not work.