Updates on the Google Display & Video 360 data source, including new metrics, dimensions, and other features.
January 2026
2026-01-23
New fields added:
Ad format (YouTube)
February 2025
2025-02-04
On February 4, 2025, Google changed the default behavior for certain unique reach fields, both within the Instant reporting/UI and the API.
The Google Display & Video 360 data source matches the default behavior of Google Display & Video 360's native reporting. This means that before February 4, 2025, the reach fields we support will continue to return "higher confidence" data. On February 4, the reach fields start to return "lower confidence" data and should align with Google Display & Video 360's native reporting if no action is taken.
Reach fields that are affected:
Unique reach: average impression frequency
Unique reach total reach
Unique reach impression reach
For more details about the change itself and how to use the settings in Google Display & Video 360's native reporting, please see the following articles in Google's documentation:
October 2024
2024-10-01
New fields added:
Insertion order integration code
Expansions
Average interaction time
Total interaction time
Interactive impressions
Video companion clicks
September 2024
2024-09-25
New field added:
Client cost (Advertiser)
February 2024
2024-02-02
New field added:
Line item integration code
January 2024
2024-01-04
New metrics added:
Custom fee 1 (Advertiser)
Custom fee 2 (Advertiser)
Custom fee 3 (Advertiser)
Custom fee 4 (Advertiser)
Custom fee 5 (Advertiser)
Regulatory operating costs (Advertiser)
Regulatory operating costs (Partner)
Regulatory operating costs (USD)
New dimension added:
Advertiser integration code
November 2023
2023-11-14
New metric added:
Unique reach: average impression frequency
July 2023
2023-07-04
New dimensions added:
Budget segment budget
Budget segment end date
Budget segment name
Budget segment pacing percentage
Budget segment start date
Budget segment type
Line item pacing percentage
January 2023
2023-01-31
The following fields have been deprecated, please remove them from your reporting:
User list (targeted) - Please use “Attributed user list” instead
Video companion type
Regular channel ID
Brandsafe channel ID
August 2022
2022-08-09
New fields added:
Media type
Unique reach impression reach
Unique reach total reach
January 2022
2022-01-11
New dimensions have been added:
Data provider name
Carrier name
User list name (1st party)
User list name (3rd party)
Creative integration code
Category (TrueView)
Custom affinity (TrueView)
Detailed demographics name (TrueView)
Detailed demographics ID (TrueView)
DMA Name (TrueView)
Household income (TrueView)
Keyword (TrueView)
Placement name (TrueView)
Placement ID (TrueView)
Remarketing list name (TrueView)
Ad type name (TrueView)
Ad video name
Ad video ID
New metrics have been added:
Audio complete listens
% of completed impressions visible (ActiveView)
% of first quartile impressions visible (ActiveView)
% of midpoint impressions visible (ActiveView)
% of third quartile impressions visible (ActiveView)
YouTube: Revenue eCPE (Advertiser)
YouTube: Revenue eCPE (Partner)
YouTube: Revenue eCPE (USD)
YouTube: Cost per conversion (Advertiser)
YouTube: Cost per conversion (Partner)
YouTube: Cost per conversion (USD)
Conversions (TrueView)
View conversion rate (TrueView)
YouTube: Revenue eCPV (Advertiser)
YouTube: Revenue eCPV (Partner)
YouTube: Revenue eCPV (USD)
Earned playlist additions
Earned shares
Earned subscribers
Engagements
Engagement rate
Impression share
Lost impression share (budget)
Lost impression share (rank)
Total conversion value (Advertiser)
Total conversion value (Partner)
Total conversion value (USD)
Unique viewers
November 2021
2021-11-18
New dimensions added:
Placement name (managed)
Placement ID (managed)
Placement name (all YouTube channels)
Placement ID (all YouTube channels)
August 2021
2021-08-05 -
New dimension added:
App/URL
Aug 2020
2020-08-12
New dimensions added:
Inventory rate type
Inventory commitment type
Inventory delivery method
Inventory source group
Inventory source group ID
Inventory source type
TrueView Ad name
TrueView Ad group name
2020-08-19
New fields added:
Billable impressions
CM placement ID
Platform fee rate
Audience list
Audience list type
2020-08-27
New metrics added:
Average viewable time (ActiveView)
Audio 1st quartile
Audio midpoint
Audio 3rd quartile
Audio pauses
Audio starts
Audio stops
'TrueView Ad ID' now correctly fetches the FILTER_TRUEVIEW_AD_GROUP_AD_ID data
May 2020
2020-05-13
Connector was upgraded to use DoubleClick Bid Manager API v1.1.
Dec. 2019
2019-12-17
Added ability to select the advertiser as well as the profile in the account selection section.
Nov. 2019
2019-11-12
New fields have been added:
TrueView Ad ID
TrueView Ad Group ID
Earned likes
Earned views
View rate
View through conversions
Views
Attributed user list
These fields have been deprecated as they are no longer available in the API:
Age
Gender
Note that the "TrueView" versions still should be functional.
July 2019
2019-07-23
New field added:
Floodlight activity
The following fields have been deprecated in the API and will return null values. If they have a replacement field, it will be noted and you can update your reporting to use the new version, otherwise the field no longer exists and cannot be used going forward.
DV360 Activity - replaced by Floodlight activity
DV360 Activity status
DV360 Activity ID - replaced by Floodlight activity ID
May 2019
2019-05-09:
For clarity and to more closely align with Google's naming, we have updated the connector name from "Google Display & Video 360 (Bid Manager)" to "Google Display & Video 360".
Mar. 2019
2019-03-25
New cookie reach metrics added:
Average number of impressions per cookie
Number of user cookies reached
Oct. 2018
2018-10-09 - New dimension has been added:
Creative size
July 2018
2018-07-26
New dimensions added:
Campaign
Campaign ID