Google Display & Video 360 fields

  • Updated on Sep 11, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Google Display & Video 360 data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

265 metrics165 dimensions

ACCOUNT

account_id
Field label Account ID
Field type dimension
Data type string.text.value
account
Field label Account
Field type dimension
Data type string.text.value

ACTIVE VIEW

activeViewExpectedViewability
Field label Expected viewability (ActiveView)
Field type dimension
Data type int.number.value
activeViewViewableImpressions
Field label Viewable impressions (ActiveView)
Field type metric
Data type int.number.value
activeViewMeasurableImpressions
Field label Measurable impressions (ActiveView)
Field type metric
Data type int.number.value
activeViewDistributionViewable
Field label Distribution viewable % (ActiveView)
Field type metric
Data type float.number.percentage
activeViewEligibleImpressions
Field label Eligible impressions (ActiveView)
Field type metric
Data type int.number.value
activeViewPCTMeasurableImpressions
Field label Measurable impressions % (ActiveView)
Field type metric
Data type float.number.percentage
activeViewPCTViewableImpressions
Field label Viewable impressions % (ActiveView)
Field type metric
Data type float.number.percentage
activeViewUnviewableImpressions
Field label Unviewable impressions (ActiveView)
Field type metric
Data type int.number.value
activeViewUnmeasurableImpressions
Field label Unmeasurable impressions (ActiveView)
Field type metric
Data type int.number.value
activeViewPercCompletedImpressionsVisible
Field label % of completed impressions visible (ActiveView)
Description The percentage of impressions that were played to, and visible at, the completion of the video out of all impressions that completed the video. This is calculated as (Impressions Visible at Completion) / (Completions). Visible means at least 50% of the ad's pixels were on screen
Field type metric
Data type float.number.percentage
activeViewPercFirstQuartileImpressionsVisible
Field label % of first quartile impressions visible (ActiveView)
Description The percentage of impressions that were played to, and visible at, the completion of the video out of all impressions that completed the video. This is calculated as (Impressions Visible at Completion) / (Completions). Visible means at least 50% of the ad's pixels were on screen
Field type metric
Data type float.number.percentage
activeViewPercMidpointImpressionsVisible
Field label % of midpoint impressions visible (ActiveView)
Description The percentage of impressions that were played to, and visible at, the midpoint of the video out of all impressions that reached the midpoint. This is calculated as (Impressions Visible at Midpoint) / (Midpoint Completions). Visible means at least 50% of the ad's pixels were on screen
Field type metric
Data type float.number.percentage
activeViewPercThirdQuartileImpressionsVisible
Field label % of third quartile impressions visible (ActiveView)
Description The percentage of impressions that were played to, and visible at, the third quartile of the video out of all impressions that reached the third quartile. This is calculated as (Impressions Visible at Third Quartile) / (Third Quartile Completions). Visible means at least 50% of the ad's pixels were on screen
Field type metric
Data type float.number.percentage
activeViewDistributionUnviewable
Field label Distribution unviewable % (ActiveView)
Field type metric
Data type float.number.percentage
activeViewDistributionUnmeasurable
Field label Distribution Unmeasurable % (ActiveView)
Field type metric
Data type float.number.percentage
activeViewAverageViewableTime
Field label Average viewable time (ActiveView)
Description The average time, in seconds, the ad appeared on screen. Only viewable impressions are counted toward this metric
Field type metric
Data type float.number.value
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE
Field label Distribution viewable (ActiveView)
Field type metric
Data type int.number.value

ACTIVITY

activityID
Field label Floodlight Activity ID
Description Floodlight activity ID. Equivalent to the floodlight activity option in the UI, use this when pulling a general report
Field type dimension
Data type string.text.value
FloodlightActivity
Field label Floodlight Activity
Description Floodlight activity name
Field type dimension
Data type string.text.value

ADDITIONAL FEES

fee2
Field label Third-party Ad Server fee
Description Third-party Ad Server fee
Field type metric
Data type float.currency.value
fee3
Field label DoubleVerify fee
Description DoubleVerify fee
Field type metric
Data type float.currency.value
fee4
Field label Adsafe fee
Description Adsafe fee
Field type metric
Data type float.currency.value
fee5
Field label AdXpose fee
Description AdXpose fee
Field type metric
Data type float.currency.value
fee6
Field label Vizu fee
Description Vizu fee
Field type metric
Data type float.currency.value
fee7
Field label Aggregate knowledge fee
Description Aggregate knowledge fee
Field type metric
Data type float.currency.value
fee8
Field label Teracent fee
Description Teracent fee
Field type metric
Data type float.currency.value
fee9
Field label Evidon fee
Description Evidon fee
Field type metric
Data type float.currency.value
fee10
Field label Agency trading desk fee
Description Agency trading desk fee
Field type metric
Data type float.currency.value
fee11
Field label Data management platform fee
Description Data management platform fee
Field type metric
Data type float.currency.value
fee12
Field label Integral Ad science pre-bid fee
Description Integral Ad science pre-bid fee
Field type metric
Data type float.currency.value
fee13
Field label DoubleVerify pre-bid fee
Description DoubleVerify pre-bid fee
Field type metric
Data type float.currency.value
fee14
Field label ShopLocal fee
Description ShopLocal fee
Field type metric
Data type float.currency.value
fee15
Field label TrustMetrics fee
Description TrustMetrics fee
Field type metric
Data type float.currency.value
fee16
Field label MediaCost data fee
Description MediaCost data fee
Field type metric
Data type float.currency.value
fee17
Field label Integral Ad science video fee
Description Integral Ad science video fee
Field type metric
Data type float.currency.value
fee18
Field label MOAT video fee
Description MOAT video fee
Field type metric
Data type float.currency.value
fee19
Field label Nielsen digital Ad ratings fee
Description Nielsen digital Ad ratings fee
Field type metric
Data type float.currency.value
fee20
Field label comScore vCE in DoubleClick fee
Description comScore vCE in DoubleClick fee
Field type metric
Data type float.currency.value
fee21
Field label Adloox fee
Description Adloox fee
Field type metric
Data type float.currency.value
fee22
Field label Adloox pre-bid fee
Description Adloox pre-bid fee
Field type metric
Data type float.currency.value

ADDITIONAL FEES (ADVERTISER)

fee2Advertiser
Field label Third-party Ad Server fee (Advertiser)
Description Third-party Ad Server fee
Field type metric
Data type float.currency.value
fee3Advertiser
Field label DoubleVerify fee (Advertiser)
Description DoubleVerify fee
Field type metric
Data type float.currency.value
fee4Advertiser
Field label Adsafe fee (Advertiser)
Description Adsafe fee
Field type metric
Data type float.currency.value
fee5Advertiser
Field label AdXpose fee (Advertiser)
Description AdXpose fee
Field type metric
Data type float.currency.value
fee6Advertiser
Field label Vizu fee (Advertiser)
Description Vizu fee
Field type metric
Data type float.currency.value
fee7Advertiser
Field label Aggregate knowledge fee (Advertiser)
Description Aggregate knowledge fee
Field type metric
Data type float.currency.value
fee8Advertiser
Field label Teracent fee (Advertiser)
Description Teracent fee
Field type metric
Data type float.currency.value
fee9Advertiser
Field label Evidon fee (Advertiser)
Description Evidon fee
Field type metric
Data type float.currency.value
fee10Advertiser
Field label Agency trading desk fee (Advertiser)
Description Agency trading desk fee
Field type metric
Data type float.currency.value
fee11Advertiser
Field label Data management platform fee (Advertiser)
Description Data management platform fee
Field type metric
Data type float.currency.value
fee12Advertiser
Field label Integral Ad science pre-bid fee (Advertiser)
Description Integral Ad science pre-bid fee
Field type metric
Data type float.currency.value
fee13Advertiser
Field label DoubleVerify pre-bid fee (Advertiser)
Description DoubleVerify pre-bid fee
Field type metric
Data type float.currency.value
fee14Advertiser
Field label ShopLocal fee (Advertiser)
Description ShopLocal fee
Field type metric
Data type float.currency.value
fee15Advertiser
Field label TrustMetrics fee (Advertiser)
Description TrustMetrics fee
Field type metric
Data type float.currency.value
fee16Advertiser
Field label MediaCost data fee (Advertiser)
Description MediaCost data fee
Field type metric
Data type float.currency.value
fee17Advertiser
Field label Integral Ad science video fee (Advertiser)
Description Integral Ad science video fee
Field type metric
Data type float.currency.value
fee18Advertiser
Field label MOAT video fee (Advertiser)
Description MOAT video fee
Field type metric
Data type float.currency.value
fee19Advertiser
Field label Nielsen digital Ad ratings fee (Advertiser)
Description Nielsen digital Ad ratings fee
Field type metric
Data type float.currency.value
fee20Advertiser
Field label comScore vCE in DoubleClick fee (Advertiser)
Description comScore vCE in DoubleClick fee
Field type metric
Data type float.currency.value
fee21Advertiser
Field label Adloox fee (Advertiser)
Description Adloox fee
Field type metric
Data type float.currency.value
fee22Advertiser
Field label Adloox pre-bid fee (Advertiser)
Description Adloox pre-bid fee
Field type metric
Data type float.currency.value

ADDITIONAL FEES (USD)

fee2USD
Field label Third-party Ad Server fee (USD)
Description Third-party Ad Server fee
Field type metric
Data type float.currency.value
fee3USD
Field label DoubleVerify fee (USD)
Description DoubleVerify fee
Field type metric
Data type float.currency.value
fee4USD
Field label Adsafe fee (USD)
Description Adsafe fee
Field type metric
Data type float.currency.value
fee5USD
Field label AdXpose fee (USD)
Description AdXpose fee
Field type metric
Data type float.currency.value
fee6USD
Field label Vizu fee (USD)
Description Vizu fee
Field type metric
Data type float.currency.value
fee7USD
Field label Aggregate knowledge fee (USD)
Description Aggregate knowledge fee
Field type metric
Data type float.currency.value
fee8USD
Field label Teracent fee (USD)
Description Teracent fee
Field type metric
Data type float.currency.value
fee9USD
Field label Evidon fee (USD)
Description Evidon fee
Field type metric
Data type float.currency.value
fee10USD
Field label Agency trading desk fee (USD)
Description Agency trading desk fee
Field type metric
Data type float.currency.value
fee11USD
Field label Data management platform fee (USD)
Description Data management platform fee
Field type metric
Data type float.currency.value
fee12USD
Field label Integral Ad science pre-bid fee (USD)
Description Integral Ad science pre-bid fee
Field type metric
Data type float.currency.value
fee13USD
Field label DoubleVerify pre-bid fee (USD)
Description DoubleVerify pre-bid fee
Field type metric
Data type float.currency.value
fee14USD
Field label ShopLocal fee (USD)
Description ShopLocal fee
Field type metric
Data type float.currency.value
fee15USD
Field label TrustMetrics fee (USD)
Description TrustMetrics fee
Field type metric
Data type float.currency.value
fee16USD
Field label MediaCost data fee (USD)
Description MediaCost data fee
Field type metric
Data type float.currency.value
fee17USD
Field label Integral Ad science video fee (USD)
Description Integral Ad science video fee
Field type metric
Data type float.currency.value
fee18USD
Field label MOAT video fee (USD)
Description MOAT video fee
Field type metric
Data type float.currency.value
fee19USD
Field label Nielsen digital Ad ratings fee (USD)
Description Nielsen digital Ad ratings fee
Field type metric
Data type float.currency.value
fee20USD
Field label comScore vCE in DoubleClick fee (USD)
Description comScore vCE in DoubleClick fee
Field type metric
Data type float.currency.value
fee21USD
Field label Adloox fee (USD)
Description Adloox fee
Field type metric
Data type float.currency.value
fee22USD
Field label Adloox pre-bid fee (USD)
Description Adloox pre-bid fee
Field type metric
Data type float.currency.value

ADVERTISER

advertiser
Field label Advertiser
Field type dimension
Data type string.text.value
advertiserID
Field label Advertiser ID
Description Advertiser ID
Field type dimension
Data type string.text.value
advertiserStatus
Field label Advertiser status
Field type dimension
Data type string.text.value
advertiserTimezone
Field label Advertiser timezone
Description Advertiser timezone. A valid filter value is a canonical timezone code, for example, America/Los_Angeles
Field type dimension
Data type string.time.timezone
advertiserCurrency
Field label Advertiser currency
Description Advertiser currency. ISO 4217 three-letter currency code is used for filter value, for example, "USD" for US Dollars
Field type dimension
Data type string.currency.code
advertiserIntegrationCode
Field label Advertiser integration code
Description The external identifier entered in the Basic Details section of a given advertiser
Field type dimension
Data type string.text.value

AUDIO

firstQuartileAudio
Field label Audio 1st quartile
Description The number of impressions for which an ad clip played to the end of the first quarter of the audio content’s total length
Field type metric
Data type int.number.value
midpointAudio
Field label Audio midpoint
Description The number of impressions for which an ad clip played to the midpoint of the audio content’s total length
Field type metric
Data type int.number.value
thirdQuartileAudio
Field label Audio 3rd quartile
Description The number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total length
Field type metric
Data type int.number.value
pausesAudio
Field label Audio pauses
Description The number of times a audio has been paused. This is logged once per view, such that if a person pauses a audio multiple times, the subsequent pauses aren't counted
Field type metric
Data type int.number.value
startsAudio
Field label Audio starts
Description The number of served audio impressions, counted when the audio clip was played or started by the user
Field type metric
Data type int.number.value
stopsAudio
Field label Audio stops
Description The number of times the audio clip has been stopped
Field type metric
Data type int.number.value
completeListensAudio
Field label Audio complete listens
Description The number of impressions for which an audio clip played to completion. An event is logged once, and if the user restarts the clip, it's not counted again
Field type metric
Data type int.number.value

BUDGET

costAmountPlacementId
Field label CM placement ID
Description The Campaign Manager placement ID associated with this creative
Field type dimension
Data type string.text.value
BudgetSegmentBudget
Field label Budget segment budget
Description The budget amount set for the budget segment
Field type dimension
Data type int.number.value
BudgetSegmentDescription
Field label Budget segment name
Description The name given to the budget segment
Field type dimension
Data type string.text.value
BudgetSegmentStartDate
Field label Budget segment start date
Description The day on which the budget segment starts
Field type dimension
Data type string.time.date
BudgetSegmentEndDate
Field label Budget segment end date
Description The day on which the budget segment ends
Field type dimension
Data type string.time.date
BudgetSegmentPacingPercentage
Field label Budget segment pacing percentage
Description The percent of the assigned budget that is expected to be spent in the budget segment
Field type dimension
Data type float.number.percentage
BudgetSegmentType
Field label Budget segment type
Description The budget type, either impressions or currency, for the current segment
Field type dimension
Data type string.text.value
revenue
Field label Revenue
Field type metric
Data type float.currency.value
mediaCost
Field label Media cost
Description The raw cost for impressions purchased from an exchange
Field type metric
Data type float.currency.value
totalMediaCost
Field label Total media cost
Description The total media cost is the combined price for buying impressions (media cost) and using any third-party audience segment data (data cost)
Field type metric
Data type float.currency.value
billableCost
Field label Billable cost
Description The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration
Field type metric
Data type float.currency.value
profit
Field label Profit
Description The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as "Profit margin fees"). This is sometimes also called "net income."
Field type metric
Data type float.currency.value
profitMargin
Field label Profit margin
Description Your ratio of profitability, calculated as the product of Profit / Revenue. Higher numbers correspond to higher profitability
Field type metric
Data type float.number.value
postClickDFArevenue
Field label CM post click revenue
Description The cost amount passed by a (CM) Floodlight Sales tag, after a post-click conversion
Field type metric
Data type float.currency.value
postViewDFArevenue
Field label CM post view revenue
Description The cost amount passed by a (CM) Floodlight Sales tag, after a post-view conversion
Field type metric
Data type float.currency.value
mediaECPA
Field label Media eCPA
Field type metric
Data type float.currency.value
mediaECPAPC
Field label Media eCPA (PC)
Field type metric
Data type float.currency.value
mediaECPAPV
Field label Media eCPA (PV)
Field type metric
Data type float.currency.value
mediaECPC
Field label Media eCPC
Field type metric
Data type float.currency.value
mediaECPM
Field label Media eCPM
Field type metric
Data type float.currency.value

BUDGET (ADVERTISER)

revenueAdvertiser
Field label Revenue (Advertiser)
Description Also known as the "top-line cost", this is the sum of Media Costs plus any additional costs factored into the price of running campaigns (such as partner costs, data costs, and agency markups). Revenue is calculated based on the revenue model set for line items
Field type metric
Data type float.currency.value
mediaCostAdvertiser
Field label Media cost (Advertiser)
Field type metric
Data type float.currency.value
totalMediaCostAdvertiser
Field label Total media cost (Advertiser)
Field type metric
Data type float.currency.value
billableCostAdvertiser
Field label Billable cost (Advertiser)
Description The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration
Field type metric
Data type float.currency.value
profitAdvertiser
Field label Profit (Advertiser)
Description The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as "Profit margin fees"). This is sometimes also called "net income."
Field type metric
Data type float.currency.value

BUDGET (USD)

revenueUSD
Field label Revenue (USD)
Description Also known as the "top-line cost", this is the sum of Media Costs plus any additional costs factored into the price of running campaigns (such as partner costs, data costs, and agency markups). Revenue is calculated based on the revenue model set for line items
Field type metric
Data type float.currency.value
mediaCostUSD
Field label Media cost (USD)
Description The raw cost for impressions purchased from an exchange
Field type metric
Data type float.currency.value
totalMediaCostUSD
Field label Total media cost (USD)
Description The total media cost is the combined price for buying impressions (media cost) and using any third-party audience segment data (data cost)
Field type metric
Data type float.currency.value
billableCostUSD
Field label Billable cost (USD)
Description The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration
Field type metric
Data type float.currency.value
profitUSD
Field label Profit (USD)
Description The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as "Profit margin fees"). This is sometimes also called "net income."
Field type metric
Data type float.currency.value
mediaECPAUSD
Field label Media eCPA (USD)
Field type metric
Data type float.currency.value
mediaECPAPCUSD
Field label Media eCPA (PC) (USD)
Field type metric
Data type float.currency.value
mediaECPAPVUSD
Field label Media eCPA (PV) (USD)
Field type metric
Data type float.currency.value
mediaECPCUSD
Field label Media eCPC (USD)
Field type metric
Data type float.currency.value
mediaECPMUSD
Field label Media eCPM (USD)
Field type metric
Data type float.currency.value

CAMPAIGN

campaign
Field label Campaign
Field type dimension
Data type string.text.value
campaignID
Field label Campaign ID
Description The campaign ID
Field type dimension
Data type string.text.value
CampaignDailyFrequency
Field label Campaign daily frequency
Description Campaign daily frequency. Valid values include power-of-two ranges such as: "1" , "2" , "3 to 4" , "5 to 8" , "9 to 16", and so on
Field type dimension
Data type string.text.value

CONVERSION PERFORMANCE

revenueECPA
Field label Revenue eCPA
Field type metric
Data type float.currency.value
revenueECPAPC
Field label Revenue eCPA (PC)
Field type metric
Data type float.currency.value
revenueECPAPV
Field label Revenue eCPA (PV)
Field type metric
Data type float.currency.value
profitECPA
Field label Profit eCPA
Field type metric
Data type float.currency.value
profitECPAPC
Field label Profit eCPA (PC)
Field type metric
Data type float.currency.value
profitECPAPV
Field label Profit eCPA (PV)
Field type metric
Data type float.currency.value

CONVERSION PERFORMANCE (ADVERTISER)

revenueECPAAdvertiser
Field label Revenue eCPA (Advertiser)
Description The average CPA you paid, based on Revenue, calculated as the product of Revenue / Conversions
Field type metric
Data type float.currency.value
revenueECPAPCAdvertiser
Field label Revenue eCPA (PC) (Advertiser)
Description The average CPA you paid for post-click conversions only, based on Revenue, calculated as the product of Revenue / Conversions
Field type metric
Data type float.currency.value
revenueECPAPVAdvertiser
Field label Revenue eCPA (PV) (Advertiser)
Description The average CPA you paid for post-click conversions only, based on Revenue, calculated as the product of Revenue / Conversions
Field type metric
Data type float.currency.value
mediaCostECPAAdvertiser
Field label Media cost eCPA (Advertiser)
Description The average CPA you paid, based on the Media Cost spent, calculated as the product of Media Cost / Conversions
Field type metric
Data type float.currency.value
mediaCostECPAPCAdvertiser
Field label Media cost eCPA (PC) (Advertiser)
Description The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions
Field type metric
Data type float.currency.value
mediaCostECPCPVAdvertiser
Field label Media cost eCPA (PV) (Advertiser)
Description The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions
Field type metric
Data type float.currency.value
profitECPAAdvertiser
Field label Profit eCPA (Advertiser)
Description The average CPA you paid, based on the Profit earned, calculated as the product of Profit / Conversions
Field type metric
Data type float.currency.value
profitECPAPCAdvertiser
Field label Profit eCPA (PC) (Advertiser)
Description The average CPA you paid for post-view conversions only, based on the Profit earned, calculated as the product of Profit / Conversions
Field type metric
Data type float.currency.value
profitECPAPVAdvertiser
Field label Profit eCPA (PV) (Advertiser)
Description The average CPA you paid for post-view conversions only, based on the Profit earned, calculated as the product of Profit / Conversions
Field type metric
Data type float.currency.value

CONVERSION PERFORMANCE (USD)

revenueECPAUSD
Field label Revenue eCPA (USD)
Description The average CPA you paid, based on Revenue, calculated as the product of Revenue / Conversions
Field type metric
Data type float.currency.value
revenueECPAPCUSD
Field label Revenue eCPA (PC) (USD)
Description The average CPA you paid for post-click conversions only, based on Revenue, calculated as the product of Revenue / Conversions
Field type metric
Data type float.currency.value
revenueECPAPVUSD
Field label Revenue eCPA (PV) (USD)
Description The average CPA you paid for post-click conversions only, based on Revenue, calculated as the product of Revenue / Conversions
Field type metric
Data type float.currency.value
mediaCostECPAUSD
Field label Media cost eCPA (USD)
Description The average CPA you paid, based on the Media Cost spent, calculated as the product of Media Cost / Conversions
Field type metric
Data type float.currency.value
mediaCostECPAPCUSD
Field label Media cost eCPA (PC) (USD)
Description The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions
Field type metric
Data type float.currency.value
mediaCostECPCPVUSD
Field label Media cost eCPA (PV) (USD)
Description The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions
Field type metric
Data type float.currency.value
profitECPAUSD
Field label Profit eCPA (USD)
Description The average CPA you paid, based on the Profit earned, calculated as the product of Profit / Conversions
Field type metric
Data type float.currency.value
profitECPAPCUSD
Field label Profit eCPA (PC) (USD)
Description The average CPA you paid for post-view conversions only, based on the Profit earned, calculated as the product of Profit / Conversions
Field type metric
Data type float.currency.value
profitECPAPVUSD
Field label Profit eCPA (PV) (USD)
Description The average CPA you paid for post-view conversions only, based on the Profit earned, calculated as the product of Profit / Conversions
Field type metric
Data type float.currency.value

CREATIVE

Creative
Field label Creative
Field type dimension
Data type string.text.value
CreativeID
Field label Creative ID
Description Companion Creative ID
Field type dimension
Data type string.text.value
CreativeIntegrationCode
Field label Creative integration code
Description An external identifier entered in the Basic Details section of a given creative
Field type dimension
Data type string.text.value
CreativeType
Field label Creative type
Description Creative type. Valid filter values include "IMAGE", "EXPANDABLE", and "VIDEO"
Field type dimension
Data type string.text.value
CreativeStatus
Field label Creative status
Field type dimension
Data type string.text.value
CreativeSize
Field label Creative size
Description Creative dimension. Valid values take the format "WidthxHeight" such as "728x90"
Field type dimension
Data type string.text.value
CreativeHeight
Field label Creative height
Description Creative height
Field type dimension
Data type float.number.value
CreativeWidth
Field label Creative width
Description Creative width
Field type dimension
Data type float.number.value
CreativeSource
Field label Creative source
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEPRECATED

UserListTargeted
Field label User list (targeted)
Description Attributed user list ID. Previously known as targeted user list.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-02-08
Activity
Field label DV360 Activity
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2019-07-17
RegularChannelID
Field label Regular channel ID
Description Regular channel ID.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-02-08
VideoCompanionType
Field label Video companion type
Description Video Companion Type.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-02-08
BrandsafeChannelID
Field label Brandsafe channel ID
Description Brand safe channel ID.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-02-08
FloodlightPixelID
Field label DV360 Activity ID
Description DV360 activity ID. Equivalent to the DV360 activity option in the Pixel Load report. This filter will not affect other reports such as the General. Please use `Floodlight activity ID` instead of this field.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2019-07-17
ActivityStatus
Field label DV360 Activity status
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2019-07-17
Age
Field label Age
Field type dimension
Data type string.person.age
🚫 Deprecated Deprecated on 2019-07-17
Gender
Field label Gender
Field type dimension
Data type string.person.gender
🚫 Deprecated Deprecated on 2019-07-17

DEVICE

DeviceMakeMobile
Field label Device make
Description Device make ID
Field type dimension
Data type string.text.value
DeviceModelMobile
Field label Device model
Description Device model ID
Field type dimension
Data type string.text.value
DeviceTypeMobile
Field label Device type
Description Device type ID
Field type dimension
Data type string.text.value
OS
Field label Operating system
Description Operating system ID
Field type dimension
Data type string.text.value
Browser
Field label Browser
Description Browser ID
Field type dimension
Data type string.text.value
Carrier
Field label Carrier
Description Carrier or ISP ID
Field type dimension
Data type string.text.value
CarrierName
Field label Carrier name
Description Name of ISP or Carrier
Field type dimension
Data type string.text.value

FEES

dataCost
Field label Data fees
Description The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items
Field type metric
Data type float.currency.value
CPMfee1
Field label CPM fee (1)
Description CPM fee 1
Field type metric
Data type float.currency.value
CPMfee2
Field label CPM fee (2)
Description CPM fee 2
Field type metric
Data type float.currency.value
CPMfee3
Field label CPM fee (3)
Description CPM fee 3
Field type metric
Data type float.currency.value
CPMfee4
Field label CPM fee (4)
Description CPM fee 4
Field type metric
Data type float.currency.value
CPMfee5
Field label CPM fee (5)
Description CPM fee 5
Field type metric
Data type float.currency.value
mediaFee1
Field label Media fee (1)
Description Media fee 1
Field type metric
Data type float.currency.value
mediaFee2
Field label Media fee (2)
Description Media fee 2
Field type metric
Data type float.currency.value
mediaFee3
Field label Media fee (3)
Description Media fee 3
Field type metric
Data type float.currency.value
mediaFee4
Field label Media fee (4)
Description Media fee 4
Field type metric
Data type float.currency.value
mediaFee5
Field label Media fee (5)
Description Media fee 5
Field type metric
Data type float.currency.value
platformFee
Field label Platform fee
Field type metric
Data type float.currency.value
platformFeeRate
Field label Platform fee rate
Description Platform fee rate
Field type metric
Data type float.number.percentage

FEES (ADVERTISER)

dataCostAdvertiser
Field label Data fees (Advertiser)
Description The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items
Field type metric
Data type float.currency.value
CPMfee1Advertiser
Field label CPM fee (1) (Advertiser)
Description CPM fee 1
Field type metric
Data type float.currency.value
CPMfee2Advertiser
Field label CPM fee (2) (Advertiser)
Description CPM fee 2
Field type metric
Data type float.currency.value
CPMfee3Advertiser
Field label CPM fee (3) (Advertiser)
Description CPM fee 3
Field type metric
Data type float.currency.value
CPMfee4Advertiser
Field label CPM fee (4) (Advertiser)
Description CPM fee 4
Field type metric
Data type float.currency.value
CPMfee5Advertiser
Field label CPM fee (5) (Advertiser)
Description CPM fee 5
Field type metric
Data type float.currency.value
mediaFee1Advertiser
Field label Media fee (1) (Advertiser)
Description Media fee 1 (Advertiser)
Field type metric
Data type float.currency.value
mediaFee2Advertiser
Field label Media fee (2) (Advertiser)
Description Media fee 2 (Advertiser)
Field type metric
Data type float.currency.value
mediaFee3Advertiser
Field label Media fee (3) (Advertiser)
Description Media fee 3 (Advertiser)
Field type metric
Data type float.currency.value
mediaFee4Advertiser
Field label Media fee (4) (Advertiser)
Description Media fee 4 (Advertiser)
Field type metric
Data type float.currency.value
mediaFee5Advertiser
Field label Media fee (5) (Advertiser)
Description Media fee 5 (Advertiser)
Field type metric
Data type float.currency.value
platformFeeAdvertiser
Field label Platform fee (Advertiser)
Field type metric
Data type float.currency.value
customFee1Advertiser
Field label Custom Fee 1 (Advertiser)
Description First custom fee in the advertiser's currency
Field type metric
Data type float.currency.value
customFee2Advertiser
Field label Custom Fee 2 (Advertiser)
Description Second custom fee in the advertiser's currency
Field type metric
Data type float.currency.value
customFee3Advertiser
Field label Custom Fee 3 (Advertiser)
Description Third custom fee in the advertiser's currency
Field type metric
Data type float.currency.value
customFee4Advertiser
Field label Custom Fee 4 (Advertiser)
Description Fourth custom fee in the advertiser's currency
Field type metric
Data type float.currency.value
customFee5Advertiser
Field label Custom Fee 5 (Advertiser)
Description Fifth custom fee in the advertiser's currency
Field type metric
Data type float.currency.value

FEES (USD)

dataCostUSD
Field label Data fees (USD)
Description The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items
Field type metric
Data type float.currency.value
CPMfee1USD
Field label CPM fee (1) (USD)
Description CPM fee 1
Field type metric
Data type float.currency.value
CPMfee2USD
Field label CPM fee (2) (USD)
Description CPM fee 2
Field type metric
Data type float.currency.value
CPMfee3USD
Field label CPM fee (3) (USD)
Description CPM fee 3
Field type metric
Data type float.currency.value
CPMfee4USD
Field label CPM fee (4) (USD)
Description CPM fee 4
Field type metric
Data type float.currency.value
CPMfee5USD
Field label CPM fee (5) (USD)
Description CPM fee 5
Field type metric
Data type float.currency.value
mediaFee1USD
Field label Media fee (1) (USD)
Description Media fee 1 (USD)
Field type metric
Data type float.currency.value
mediaFee2USD
Field label Media fee (2) (USD)
Description Media fee 2 (USD)
Field type metric
Data type float.currency.value
mediaFee3USD
Field label Media fee (3) (USD)
Description Media fee 3 (USD)
Field type metric
Data type float.currency.value
mediaFee4USD
Field label Media fee (4) (USD)
Description Media fee 4 (USD)
Field type metric
Data type float.currency.value
mediaFee5USD
Field label Media fee (5) (USD)
Description Media fee 5 (USD)
Field type metric
Data type float.currency.value
platformFeeUSD
Field label Platform fee (USD)
Field type metric
Data type float.currency.value

INSERTION

InsertionOrder
Field label Insertion order
Description Name of the insertion order
Field type dimension
Data type string.text.value
InsertionOrderID
Field label Insertion order ID
Description Numeric ID value of the insertion order
Field type dimension
Data type string.text.value
insertionOrderIntegrationCode
Field label Insertion order integration code
Description The external identifier entered in the Basic Details section of a given insertion order
Field type dimension
Data type string.text.value
InsertionOrderStatus
Field label Insertion status
Field type dimension
Data type string.text.value

INTERACTIONS

impressions
Field label Impressions
Description The number of impressions served
Field type metric
Data type int.number.value
clicks
Field label Clicks
Description The number of times a user has clicked on an ad
Field type metric
Data type int.number.value
totalConversions
Field label Total conversions
Description The sum of all post-view and post-click conversions
Field type metric
Data type int.number.value
lastClicks
Field label Post-Click Conversions
Field type metric
Data type int.number.value
lastImpressions
Field label Post-View Conversions
Field type metric
Data type int.number.value
bidRequests
Field label Bid requests
Field type metric
Data type float.number.value
clickToPostClickConversionRate
Field label Click to post click conversion rate
Field type metric
Data type float.number.ratio
conversionsPerMile
Field label Conversions per mile
Field type metric
Data type float.number.value
pixelLoads
Field label Floodlight impressions
Field type metric
Data type float.number.value
impressionsToConversionsRate
Field label Impressions to conversions rate
Field type metric
Data type float.number.ratio

INVENTORY

InventorySource
Field label Inventory source
Field type dimension
Data type string.text.value
InventorySourceID
Field label Inventory source ID
Description Inventory source ID
Field type dimension
Data type string.text.value
InventoryFormat
Field label Inventory format
Description Inventory format. Valid values include "IMAGE" and "EXPAND"
Field type dimension
Data type string.text.value
InventoryRateType
Field label Inventory rate type
Description Inventory rate type
Field type dimension
Data type string.text.value
InventoryCommitmentType
Field label Inventory commitment type
Description Inventory commitment type
Field type dimension
Data type string.text.value
InventoryDeliveryMethod
Field label Inventory delivery method
Description Inventory delivery method
Field type dimension
Data type string.text.value
InventorySourceGroup
Field label Inventory source group
Description Inventory source group
Field type dimension
Data type string.text.value
InventorySourceGroupId
Field label Inventory source group ID
Description Inventory source group ID
Field type dimension
Data type string.text.value
InventorySourceType
Field label Inventory source type
Description Inventory source type
Field type dimension
Data type string.text.value

LINE ITEM

LineItem
Field label Line item
Field type dimension
Data type string.text.value
LineItemID
Field label Line item ID
Description Line item ID
Field type dimension
Data type string.text.value
LineItemStatus
Field label Line item status
Field type dimension
Data type string.text.value
LineItemType
Field label Line item type
Description Line item type. Valid filter values include "RTB", "RMX_NON_RTB", and "RTB_VIDEO"
Field type dimension
Data type string.text.value
LineItemLifetimeFreq
Field label Line item lifetime frequency
Description Line item lifetime frequency. Valid filter values include power-of-two ranges, for example, "1" , "2" , "3 to 4" , "5 to 8" , "9 to 16", and so on
Field type dimension
Data type string.text.value
LineItemDailyFreq
Field label Line item daily frequency
Description Line item daily frequency. Valid filter values include power-of-two ranges, for example, "1", "2" , "3 to 4" , "5 to 8" , "9 to 16" , ...
Field type dimension
Data type string.text.value
LineItemPacingPercentage
Field label Line item pacing percentage
Description The percentage of the assigned line item budget that is expected to be spent
Field type dimension
Data type float.number.percentage
LineItemIntegrationCode
Field label Line item integration code
Description The external identifier entered in the Basic Details section of a given line item
Field type dimension
Data type string.text.value
adPosition
Field label Ad position
Description Ad position. Valid values include "ABOVE_THE_FOLD" and "BELOW_THE_FOLD"
Field type dimension
Data type string.text.value

LOCATION

City
Field label City
Description City name, for example "Seattle"
Field type dimension
Data type string.geo.city
CityID
Field label City ID
Description The id for the city, for example, "1027744" for Seattle
Field type dimension
Data type string.text.value
Region
Field label Region
Description The id for the region, for example, "20267" for ES-A
Field type dimension
Data type string.geo.region
RegionID
Field label Region ID
Description The id for the region, for example, "20267" for ES-A
Field type dimension
Data type string.text.value
DMA
Field label DMA
Description FILTER_TRUEVIEW_DMA
Field type dimension
Data type int.number.value
DMAcode
Field label DMA code
Description The DMA code for this geo location, for example, "510"
Field type dimension
Data type int.number.value
Country
Field label Country
Description ISO-3166 alpha-2 country code for this geo location, for example, "US"
Field type dimension
Data type string.geo.country.twolettercode
GeoMobile
Field label Geo
Field type dimension
Data type string.text.value

OTHER METRICS

UniqueVisitorsCookies
Field label Unique visitor cookies
Field type metric
Data type int.number.value
ReachAverageImpressionFrequency
Field label Average number of impressions per cookie
Field type metric
Data type int.number.value
ReachImpressionsReach
Field label Number of user cookies reached
Field type metric
Data type int.number.value
UniqueReachAverageImpressionFrequency
Field label Unique reach: average impression frequency
Description The average frequency at which an ad is seen by unique users (across devices) during the reporting period, based on unique cookies, mobile device IDs, and aggregated sign-in data
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
UniqueReachTotalReach
Field label Unique reach total reach
Description The estimated number of unique users (across devices) who saw or clicked an ad during the reporting period
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
UniqueReachImpressionReach
Field label Unique reach impression reach
Description The estimated number of unique users (across devices) who saw an ad during the reporting period
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric

PARTNER

Partner
Field label Partner
Field type dimension
Data type string.text.value
PartnerID
Field label Partner ID
Description Partner ID
Field type dimension
Data type string.text.value
PartnerStatus
Field label Partner status
Field type dimension
Data type string.text.value
PartnerCurrency
Field label Partner currency
Description Partner currency. ISO 4217 three-letter currency code is used for filter value for US Dollars
Field type dimension
Data type string.currency.code

PERFORMANCE

billableImpressions
Field label Billable impressions
Description The number of impressions that reached the intended or guaranteed audience
Field type metric
Data type float.number.value
CTR
Field label CTR
Description The number of clicks on an ad divided by the number of impressions delivered for an ad, expressed as a percentage
Field type metric
Data type float.number.ratio
revenueECPC
Field label Revenue eCPC
Field type metric
Data type float.currency.value
revenueECPM
Field label Revenue eCPM
Field type metric
Data type float.currency.value
profitECPC
Field label Profit eCPC
Field type metric
Data type float.currency.value
profitECPM
Field label Profit eCPM
Field type metric
Data type float.currency.value
TotalMediaCostECPM
Field label Media cost eCPM
Field type metric
Data type float.currency.value
TotalMediaCostECPC
Field label Media cost eCPC
Field type metric
Data type float.currency.value

PERFORMANCE (ADVERTISER)

revenueECPCAdvertiser
Field label Revenue eCPC (Advertiser)
Description The average CPC you paid, based on Revenue, calculated as the product of Revenue / Clicks
Field type metric
Data type float.currency.value
revenueECPMAdvertiser
Field label Revenue eCPM (Advertiser)
Description The average CPM you paid for impressions, based on Revenue, calculated as the product of Revenue / Impressions * 1000
Field type metric
Data type float.currency.value
mediaCostECPCAdvertiser
Field label Media cost eCPC (Advertiser)
Description The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks
Field type metric
Data type float.currency.value
mediaCostECPMAdvertiser
Field label Media cost eCPM (Advertiser)
Description The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions * 1000
Field type metric
Data type float.currency.value
profitECPCAdvertiser
Field label Profit eCPC (Advertiser)
Description The average CPC you paid, based on the Profit earned, calculated as the product of Profit / Clicks
Field type metric
Data type float.currency.value
profitECPMAdvertiser
Field label Profit eCPM (Advertiser)
Description The average CPM you paid for impressions, based on the Profit earned, calculated as the product of Profit / Impressions * 1000
Field type metric
Data type float.currency.value
clientCostAdvertiser
Field label Client cost (Advertiser)
Description The amount of money charged to the client to purchase impressions and deliver ads, in the advertiser currency
Field type metric
Data type float.currency.value
mediaECPAAdvertiser
Field label Media eCPA (Advertiser)
Field type metric
Data type float.currency.value
mediaECPAPCAdvertiser
Field label Media eCPA (PC) (Advertiser)
Field type metric
Data type float.currency.value
mediaECPAPVAdvertiser
Field label Media eCPA (PV) (Advertiser)
Field type metric
Data type float.currency.value

PERFORMANCE (USD)

revenueECPCUSD
Field label Revenue eCPC (USD)
Description The average CPC you paid, based on Revenue, calculated as the product of Revenue / Clicks
Field type metric
Data type float.currency.value
revenueECPMUSD
Field label Revenue eCPM (USD)
Description The average CPM you paid for impressions, based on Revenue, calculated as the product of Revenue / Impressions * 1000
Field type metric
Data type float.currency.value
mediaCostECPCUSD
Field label Media cost eCPC (USD)
Description The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks
Field type metric
Data type float.currency.value
mediaCostECPMUSD
Field label Media cost eCPM (USD)
Description The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions * 1000
Field type metric
Data type float.currency.value
profitECPCUSD
Field label Profit eCPC (USD)
Description The average CPC you paid, based on the Profit earned, calculated as the product of Profit / Clicks
Field type metric
Data type float.currency.value
profitECPMUSD
Field label Profit eCPM (USD)
Description The average CPM you paid for impressions, based on the Profit earned, calculated as the product of Profit / Impressions * 1000
Field type metric
Data type float.currency.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

REGULATORY FEES

fee32Advertiser
Field label Regulatory operating costs (Advertiser)
Description The regulatory operating costs or DST fees in the advertiser currency for serving ads in specific countries
Field type metric
Data type float.currency.value
fee32Partner
Field label Regulatory operating costs (Partner)
Description The regulatory operating costs or DST fees in the partner currency for serving ads in specific countries
Field type metric
Data type float.currency.value
fee32Usd
Field label Regulatory operating costs (USD)
Description The regulatory operating costs or DST fees in USD for serving ads in specific countries
Field type metric
Data type float.currency.value

RICH MEDIA

expansions
Field label Expansions
Description The number of impressions of Rich Media Expanding creatives in which the creative was expanded. Only one expansion is counted per impression
Field type metric
Data type int.number.value
averageInteractionTime
Field label Average interaction time
Description The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted. An interaction is counted when a user moves the mouse cursor over the creative
Field type metric
Data type float.number.value
totalInteractionTime
Field label Total interaction time
Description Total time, in seconds, that each user interaction with a Rich Media creative lasted
Field type metric
Data type int.number.value
interactiveImpressions
Field label Interactive impressions
Description The number of impressions that occurred when a user interacted with a Rich Media ad
Field type metric
Data type int.number.value

SITE

Site
Field label Site
Field type dimension
Data type string.text.value
AudienceList
Field label Audience list
Description Audience list ID
Field type dimension
Data type string.text.value
AudienceListType
Field label Audience list type
Description Types of listed audiences
Field type dimension
Data type string.text.value
SiteID
Field label Site ID
Description Site ID
Field type dimension
Data type string.text.value
SiteLanguage
Field label Site language
Description Site language ID
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
Year
Field label Year
Description Year, e.g. 2017
Field type dimension
Data type string.time.year
month
Field label Month
Description Month, e.g. 6
Field type dimension
Data type string.time.month
Yearmonth
Field label Year & Month
Description Year and month, e.g. 2017|06
Field type dimension
Data type string.time.yearmonth
yearweek
Field label Year & week (Sun-Sat)
Description Year and week for US weeks, e.g. 2017|08
Field type dimension
Data type string.time.yearweek
yearweekiso
Field label Year & week (Mon-Sun)
Description Year and week for ISO weeks, e.g. 2017|08
Field type dimension
Data type string.time.yearweekiso
yearweekiso_daterange
Field label Week (Mon-Sun, dates)
Field type dimension
Data type string.text.value
YearOfISOweek
Field label Year of week
Field type dimension
Data type string.time.year
week
Field label Week (Sun-Sat)
Description US week number, e.g. 51
Field type dimension
Data type string.time.week
weekiso
Field label Week (Mon-Sun)
Description ISO week number, e.g. 51
Field type dimension
Data type string.time.weekiso
dayOfMonth
Field label Day of month
Description Day of month, e.g. 2
Field type dimension
Data type string.time.dayofmonth
dayOfWeekWithName
Field label Day of week
Description Day of week name for US weeks, e.g. 0 Sunday
Field type dimension
Data type string.time.dayofweek
date
Field label Date
Description Date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
hour
Field label Hour
Description Time dimension, groups information by hour of the day (values from 0 to 23)
Field type dimension
Data type string.time.hour

TRUEVIEW

AdIdTrueView
Field label TrueView Ad ID
Description TrueView Ad ID
Field type dimension
Data type string.text.value
AdNameTrueView
Field label TrueView Ad name
Description TrueView (YouTube) Ad name
Field type dimension
Data type string.text.value
AdGroupIdTrueView
Field label TrueView Ad Group ID
Description TrueView Ad Group ID
Field type dimension
Data type string.text.value
AdGroupNameTrueView
Field label TrueView Ad Group name
Description TrueView (YouTube) Ad Group name
Field type dimension
Data type string.text.value
AgeTrueView
Field label Age (TrueView)
Description Age range for TrueView reports. Valid values: "18-24" "25-34" "35-44" "45-54" "55-64" "65+" "Unknown"
Field type dimension
Data type string.text.value
GenderTrueView
Field label Gender (TrueView)
Description Gender for TrueView reports. Valid values are "M", "F", and "Unknown"
Field type dimension
Data type string.person.gender
ConversionTypeTrueView
Field label Conversion type (TrueView)
Description TrueView conversion type
Field type dimension
Data type string.text.value
InterestTrueView
Field label Interest (TrueView)
Description TrueView interest ID
Field type dimension
Data type string.text.value
ParentalStatusTrueView
Field label Parental status (TrueView)
Description Parental status for TrueView reports. Valid values are "Y", "N", and "Unknown"
Field type dimension
Data type string.text.value
RemarketingListTrueView
Field label Remarketing list (TrueView)
Description TrueView user list ID
Field type dimension
Data type string.text.value
RemarketingListNameTrueView
Field label Remarketing list name (TrueView)
Description The name of the remarketing list your audience is a part of
Field type dimension
Data type string.text.value
URLTrueView
Field label URL (TrueView)
Description The URL indicating where your TrueView ads are shown. The value could be a website, a YouTube video, or a YouTube channel
Field type dimension
Data type string.text.url
PlacementNameTrueView
Field label Placement name (managed)
Description The names of placements (website, mobile app, or ad unit) that were created and specifically chosen for targeting
Field type dimension
Data type string.text.value
PlacementIDTrueView
Field label Placement ID (managed)
Description The IDs placements (website, mobile app, or ad unit) that were created and specifically chosen for targeting
Field type dimension
Data type string.text.value
CategoryTrueView
Field label Category (TrueView)
Description The ID of market vertical of the media where an ad is displayed
Field type dimension
Data type string.text.value
CustomAffinityTrueView
Field label Custom affinity (TrueView)
Description The segment you’re targeting with Custom Affinity lists
Field type dimension
Data type string.text.value
DetailedDemoNameTrueView
Field label Detailed demographics name (TrueView)
Description Name of detailed demographics you’re targeting for YouTube ad groups
Field type dimension
Data type string.text.value
DetailedDemoTrueView
Field label Detailed demographics ID (TrueView)
Description ID of detailed demographics you’re targeting for YouTube ad groups
Field type dimension
Data type string.text.value
HouseholdIncomeTrueView
Field label Household income (TrueView)
Description The household income demographic you’re targeting
Field type dimension
Data type string.text.value
KeywordTrueView
Field label Keyword (TrueView)
Description A word or phrase related to a YouTube video, YouTube channel, or type of website that an audience is interested in
Field type dimension
Data type string.text.value
AdTypeTrueView
Field label Ad type name (TrueView)
Description The type of YouTube ad
Field type dimension
Data type string.text.value
PlacementNameAllYouTubeChannels
Field label Placement name (all YouTube channels)
Description The name of a YouTube channel where your ads can appear
Field type dimension
Data type string.text.value
PlacementIDAllYouTubeChannels
Field label Placement ID (all YouTube channels)
Description The ID of a YouTube channel where your ads can appear
Field type dimension
Data type string.text.value
trueViewEarnedLikes
Field label Earned likes
Description The number of users who have liked the video in your TrueView ad
Field type metric
Data type int.number.value
trueViewEarnedViews
Field label Earned views
Description The number of times a YouTube viewer watches subsequent videos on your YouTube channel or Watch pages after seeing your ads
Field type metric
Data type int.number.value
trueViewViewRate
Field label View rate
Description The percentage of time your ad is viewed, relative to the total number of times your ad is shown
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
trueViewViewThroughConversion
Field label View through conversions
Description The number of conversions that occur before a TrueView View is counted
Field type metric
Data type int.number.value
trueViewViews
Field label Views
Description The number of times your ad has been viewed. For TrueView in-stream, this is the number of times a viewer watches for 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with your video (in-stream), whichever comes first
Field type metric
Data type int.number.value
TrueViewECPEAdvertiser
Field label YouTube: Revenue eCPE (Advertiser)
Description For YouTube ads, the average cost you paid for engagements in advertiser currency, calculated as Revenue / Engagements
Field type metric
Data type float.currency.value
TrueViewECPEPartner
Field label YouTube: Revenue eCPE (Partner)
Description For YouTube ads, the average cost you paid for engagements in partner currency, calculated as Revenue / Engagements
Field type metric
Data type float.currency.value
TrueViewECPEUSD
Field label YouTube: Revenue eCPE (USD)
Description For YouTube ads, the average cost you paid for engagements in USD, calculated as Revenue / Engagements
Field type metric
Data type float.currency.value
TrueViewCostPerConversionAdvertiser
Field label YouTube: Cost per conversion (Advertiser)
Description The average cost of each conversion in advertiser currency
Field type metric
Data type float.currency.value
TrueViewCostPerConversionPartner
Field label YouTube: Cost per conversion (Partner)
Description The average cost of each conversion in partner currency
Field type metric
Data type float.currency.value
TrueViewCostPerConversionUSD
Field label YouTube: Cost per conversion (USD)
Description The average cost of each conversion in USD
Field type metric
Data type float.currency.value
trueViewConversionManyPerView
Field label Conversions (TrueView)
Description The number of times users converted based on a 30-day lookback window. View-through conversions are not included in this metric
Field type metric
Data type int.number.value
trueViewConversionRateOnePerView
Field label View conversion rate (TrueView)
Description How often, on average, a YouTube view leads to a conversion. It's Conversions \/ YouTube: Views
Field type metric
Data type float.number.ratio
TrueViewECPVAdvertiser
Field label YouTube: Revenue eCPV (Advertiser)
Description For YouTube ads, the average cost you paid for views in advertiser currency, calculated as Revenue / Views
Field type metric
Data type float.currency.value
TrueViewECPVPartner
Field label YouTube: Revenue eCPV (Partner)
Description For YouTube ads, the average cost you paid for views in partner currency, calculated as Revenue / Views
Field type metric
Data type float.currency.value
TrueViewECPVUSD
Field label YouTube: Revenue eCPV (USD)
Description For YouTube ads, the average cost you paid for views in USD, calculated as Revenue / Views
Field type metric
Data type float.currency.value
trueViewEarnedPlaylistAdditions
Field label Earned playlist additions
Description The number of times users add the video in your YouTube ad to a playlist
Field type metric
Data type int.number.value
trueViewEarnedShares
Field label Earned shares
Description The number of times users have shared the video in your YouTube ad
Field type metric
Data type int.number.value
TrueViewEarnedSubscribers
Field label Earned subscribers
Description The number of users that have subscribed to your channel after seeing an ad
Field type metric
Data type int.number.value
TrueViewEngagements
Field label Engagements
Description The number of clicks on the ad or 10 seconds of viewing time. If both happen, only the click is counted
Field type metric
Data type int.number.value
TrueViewEngagementRate
Field label Engagement rate
Description The number of engagements that your ad receives (for example, clicks on card teasers and icons) divided by the number of times your ad is shown, calculated as Engagements / Impressions
Field type metric
Data type int.number.value
trueViewImpressionShare
Field label Impression share
Description The impressions you’ve received divided by the estimated number of impressions you were eligible to receive. This is also known as your "win rate"
Field type metric
Data type float.number.ratio
trueViewLostIsBudget
Field label Lost impression share (budget)
Description The percentage of time your ads weren't shown due to insufficient budget
Field type metric
Data type int.number.percentage
trueViewLostIsRank
Field label Lost impression share (rank)
Description The percentage of time your ads weren't shown due to poor Ad Rank in the auction
Field type metric
Data type int.number.percentage
TrueViewTotalConversionValueAdvertiser
Field label Total conversion value (Advertiser)
Description The value of all conversions that have occurred, based on the default of 1 advertiser currency unit per conversion
Field type metric
Data type float.currency.value
TrueViewTotalConversionValuePartner
Field label Total conversion value (Partner)
Description The value of all conversions that have occurred, based on the default of 1 partner currency unit per conversion
Field type metric
Data type float.currency.value
TrueViewTotalConversionValueUSD
Field label Total conversion value (USD)
Description The value of all conversions that have occurred, based on the default of 1 USD per conversion
Field type metric
Data type float.currency.value
trueViewUniqueViewers
Field label Unique viewers
Description The number of unique viewers
Field type metric
Data type int.number.value

TRUEVIEW LOCATION

RegionTrueView
Field label Region (TrueView)
Description Region ID for TrueView Inventory Availability reports, e.g., 20339 for "England, United Kingdom"
Field type dimension
Data type string.geo.region
DMATrueView
Field label DMA code (TrueView)
Description DMA ID for TrueView reports, for example, 501 for "New York, NY, United States (DMA Region)"
Field type dimension
Data type string.text.value
DMANameTrueView
Field label DMA Name (TrueView)
Description Name of designated market areas (DMAs)
Field type dimension
Data type string.text.value
ZipCodeTrueView
Field label Zip code (TrueView)
Description ZIP code ID for TrueView Inventory Availability reports, e.g., "9004064" for ZIP code "10011"
Field type dimension
Data type string.geo.zip
CityTrueView
Field label City (TrueView)
Description City ID for TrueView reports, for example, 1023191 for "New York, NY"
Field type dimension
Data type string.text.value
CountryTrueView
Field label Country (TrueView)
Description Country code for TrueView reports, for example, "US" for "United States"
Field type dimension
Data type string.geo.country.twolettercode

UNSORTED DIMENSIONS

PublicInventory
Field label Public Inventory
Field type dimension
Data type string.text.value
PageLayout
Field label Page layout
Description Possible values: "DESKTOP_WEB" "DESKTOP_ON_MOBILE" "MOBILE_OPTIMIZED" "MOBILE_APP" "DESKTOP_WEB_VIDEO" "DESKTOP_WEB_GAME" "MOBILE_APP_INTERSTITIAL" "VIDEO_MOBILE_APP_INTERSTITIAL"
Field type dimension
Data type string.text.value
PageCategory
Field label Page category
Description Page category ID
Field type dimension
Data type string.text.value
OrderID
Field label Order ID
Description Insertion order ID
Field type dimension
Data type string.text.value
Keyword
Field label Keyword
Field type dimension
Data type string.text.value
Exchange
Field label Exchange
Description Keyword for TrueView reports, e.g., "Sports"
Field type dimension
Data type string.text.value
ExchangeID
Field label Exchange ID
Description Exchange ID
Field type dimension
Data type string.text.value
DFPorderID
Field label DFP order ID
Description DFP order ID
Field type dimension
Data type string.text.value
DataProvider
Field label Data provider
Description Data provider ID
Field type dimension
Data type string.text.value
DataProviderName
Field label Data provider name
Description Name of the data provider
Field type dimension
Data type string.text.value
ConversionDelay
Field label Conversion delay (mins)
Description An int32 representing the number of minutes
Field type dimension
Data type int.number.value
ChannelID
Field label Channel ID
Description Channel ID
Field type dimension
Data type string.text.value
AdVideoYoutube
Field label Ad video name
Description The name of a YouTube video you’ve used as an ad in a YouTube and partners line item
Field type dimension
Data type string.text.value
AdVideoIDYoutube
Field label Ad video ID
Description The ID of a YouTube video you’ve used as an ad in a YouTube and partners line item
Field type dimension
Data type string.text.value
AppURL
Field label App/URL
Description An individual website or mobile app
Field type dimension
Data type string.text.value
MediaType
Field label Media type
Description The type of media. For example, display, video, audio, etc
Field type dimension
Data type string.text.value

USER LISTS

UserList
Field label User list
Description User list ID
Field type dimension
Data type string.text.value
AttributedUserList
Field label Attributed user list
Description Attributed user list ID
Field type dimension
Data type string.text.value
UserListFirstParty
Field label User list (1st party)
Description First-party user list ID
Field type dimension
Data type string.text.value
UserListFirstPartyName
Field label User list name (1st party)
Description First-party audience list name
Field type dimension
Data type string.text.value
UserListThirdParty
Field label User list (3rd party)
Description Third-party user list ID
Field type dimension
Data type string.text.value
UserListThirdPartyName
Field label User list name (3rd party)
Description Third-party audience list name
Field type dimension
Data type string.text.value

VIDEO

VideoPlayerSize
Field label Video player size
Description Video player size. Valid filter values include "BANNER", "SMALL", "LARGE", "HD", and "UNKNOWN"
Field type dimension
Data type string.text.value
VideoDuration
Field label Video duration
Description Video duration range in seconds. Valid values include "0-5", "6-10", "11-15", "16-30", "31-60", and "60+"
Field type dimension
Data type string.text.value
VideoCompanionSize
Field label VideoCompanionSize
Description Video Companion Size
Field type dimension
Data type string.text.value
YouTubeVertical
Field label YouTube Vertical
Description YouTube Vertical ID
Field type dimension
Data type string.text.value
videoCompletions
Field label Video completions
Description The number of times a video has been played to its end
Field type metric
Data type int.number.value
videoFirstQuartileCompletes
Field label Video 1st quartile completes
Description The number of times a video has been played to 25% of its entire length
Field type metric
Data type int.number.value
videoFullScreens
Field label Video full screens
Description The number of times a video has been viewed in full screen mode
Field type metric
Data type float.number.value
videoMidPoints
Field label Video mid points
Description The number of times a video has been played to 50% of its entire length
Field type metric
Data type float.number.value
videoMutes
Field label Video mutes
Description The number of times a video has been muted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the sesequent mutes aren't counted
Field type metric
Data type int.number.value
videoPauses
Field label Video pauses
Description The number of times a video has been paused. This is logged once per view, such that if a person pauses a video multiple times, the subsequent pauses aren't counted
Field type metric
Data type int.number.value
videoPlays
Field label Video plays
Description The number of times a video has been played. This is logged once per view, such that if a person stops play and then restarts it, the restart isn't counted
Field type metric
Data type int.number.value
videoThirdQuartileCompletes
Field label Video 3rd quartile completes
Description The number of times a video has been played to 75% of its entire length
Field type metric
Data type int.number.value
VideoCompletionRate
Field label Video completion rate
Field type metric
Data type float.number.ratio
videoCompanionClicks
Field label Video companion clicks
Description The number of clicks recorded for companion creatives, which are additional creatives that accompany in-stream video and VPAID creatives
Field type metric
Data type int.number.value