Google Campaign Manager 360 metrics and dimensions

293 metrics466 dimensions

Search fields

ACCOUNT

account

Field label	Account
Field type	dimension
Data type	string.text.value

account_id

Field label	Account ID
Field type	dimension
Data type	string.text.value

ACTIVE VIEW

activeViewEligibleImpressions

Field label	Active view: eligible impressions
Field type	metric
Data type	int.number.value

activeViewMeasurableImpressions

Field label	Active view: measurable impressions
Field type	metric
Data type	int.number.value

activeViewPercentageMeasurableImpressions

Field label	Active View: % Measurable Impressions
Field type	metric
Data type	float.number.ratio

activeViewNotMeasurableImpressions

Field label	Active view: not measurable impressions
Field type	metric
Data type	int.number.value

activeViewImpressionDistributionNotMeasurable

Field label	Active View: impression distribution (not measurable)
Field type	metric
Data type	float.number.value

activeViewViewableImpressions

Field label	Active view: viewable impressions
Field type	metric
Data type	int.number.value

activeViewPercentageViewableImpressions

Field label	Active View: % Viewable Impressions
Field type	metric
Data type	float.number.ratio

activeViewViewableImpressionReach

Field label	Active View: Viewable impression cookie reach
Field type	metric
Data type	int.number.value

activeViewImpressionDistributionViewable

Field label	Active View: impression distribution (viewable)
Field type	metric
Data type	float.number.value

activeViewNotViewableImpressions

Field label	Active view: not viewable impressions
Field type	metric
Data type	int.number.value

activeViewImpressionDistributionNotViewable

Field label	Active View: impression distribution (not viewable)
Field type	metric
Data type	float.number.value

activeViewAverageViewableTimeSecond

Field label	Active View: Average Viewable Time (Seconds)
Field type	metric
Data type	float.number.value

activeViewImpressionsAudibleAndVisibleAtCompletion

Field label	Active view: impressions audible and visible at completion
Description	The number of measurable impressions that were played to video completion, and also audible and visible at the time of completion
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

activeViewImpressionsVisible10Seconds

Field label	Active view: impressions visible 10 seconds
Description	The number of measurable video impressions that were visible for at least 10 seconds. Visible means at least 50% of the ad's pixels were on screen
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

ACTIVITY

activity

Field label	Activity
Field type	dimension
Data type	string.text.value

activityGroup

Field label	Activity group
Field type	dimension
Data type	string.text.value

activityGroupId

Field label	Activity group ID
Field type	dimension
Data type	string.text.value

activityId

Field label	Activity ID
Field type	dimension
Data type	string.text.value

conversionId

Field label	Conversion ID
Field type	dimension
Data type	string.text.value

conversionReferrer

Field label	Conversion Referrer
Field type	dimension
Data type	string.text.value

conversionUrl

Field label	Conversion URL
Field type	dimension
Data type	string.text.url

channelMix

Field label	Channel Mix
Field type	dimension
Data type	string.text.value

Field label	Ad
Field type	dimension
Data type	string.text.value

adId

Field label	Ad ID
Field type	dimension
Data type	string.text.value

adStatus

Field label	Ad status
Field type	dimension
Data type	string.text.value

adType

Field label	Ad type
Field type	dimension
Data type	string.text.value

ADVERTISER

advertiser

Field label	Advertiser
Field type	dimension
Data type	string.text.value

advertiserGroup

Field label	Advertiser group
Field type	dimension
Data type	string.text.value

advertiserId

Field label	Advertiser ID
Field type	dimension
Data type	string.text.value

AUDIO

richMediaAudioCompletions

Field label	Audio Completions
Description	The number of impressions for which an audio clip played to completion. An event is logged once, and if the user restarts the clip, it's not counted again
Field type	metric
Data type	int.number.value

richMediaAudioFirstQuartileCompletes

Field label	Audio first quartile completions
Description	The number of impressions for which an ad clip played to the end of the first quarter of the audio content's total length
Field type	metric
Data type	int.number.value

richMediaAudioMidpoints

Field label	Audio midpoints
Description	The number of impressions for which an ad clip played to the midpoint of the audio content's total length
Field type	metric
Data type	int.number.value

richMediaAudioThirdQuartileCompletes

Field label	Audio third quartile completions
Description	The number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total length
Field type	metric
Data type	int.number.value

richMediaAudioMutes

Field label	Audio mutes
Description	The number of impressions for which the ad was muted. The action is counted even if the user mutes the ad before the audio content plays
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

richMediaAudioPauses

Field label	Audio pauses
Description	The number of impressions for which the user paused the audio clip in the ad
Field type	metric
Data type	int.number.value

richMediaAudioPlays

Field label	Audio plays
Description	The number of served audio impressions, counted when the audio clip was played or started by the user. Autoplays are not counted as part of audio plays
Field type	metric
Data type	int.number.value

richMediaAudioReplays

Field label	Audio replays
Description	The number of impressions for which a user restarted an audio clip after it was stopped or paused
Field type	metric
Data type	int.number.value

richMediaAudioUnmutes

Field label	Audio unmutes
Description	The number of impressions for which mute was turned off to allow the audio's sound to be played
Field type	metric
Data type	int.number.value

audioCompanionClicks

Field label	Audio companion clicks
Description	The number of clicks recorded for companion creatives for audio creatives
Field type	metric
Data type	int.number.value

audioCompanionImpressions

Field label	Audio companion impressions
Description	The number of impressions recorded for companion creatives for audio creatives
Field type	metric
Data type	int.number.value

verificationMeasurableImpressionsForAudio

Field label	Measurable impressions for audio
Description	The number of impressions that were measured by Verification for audio
Field type	metric
Data type	int.number.value

verificationPercentageMeasurableImpressionsForAudio

Field label	Measurable impressions for audio %
Description	The percentage of impressions that were measured by Verification for audio
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

BASIC

bookedImpressions

Field label	Booked impressions
Field type	metric
Data type	int.number.value

bookedActivities

Field label	Booked activities
Field type	metric
Data type	int.number.value

bookedClicks

Field label	Booked clicks
Field type	metric
Data type	int.number.value

impressions

Field label	Impressions
Field type	metric
Data type	int.number.value

roadblockImpressions

Field label	Roadblock impressions
Field type	metric
Data type	int.number.value

dynamicElementImpressions

Field label	Dynamic element impressions (deprecated)
Field type	metric
Data type	int.number.value

richMediaHtml5Impressions

Field label	HTML5 impressions
Field type	metric
Data type	int.number.value

clicks

Field label	Clicks
Field type	metric
Data type	int.number.value

clickRate

Field label	Click rate
Field type	metric
Data type	float.number.ratio

dynamicElementClicks

Field label	Dynamic element clicks (deprecated)
Field type	metric
Data type	int.number.value

dynamicElementClickRate

Field label	Dynamic Element Click Rate (deprecated)
Field type	metric
Data type	float.number.ratio

dv360Cost

Field label	DBM cost (account currency)
Field type	metric
Data type	float.number.value

dv360CostUsd

Field label	DBM cost USD
Field type	metric
Data type	float.number.value

invalidImpressions

Field label	Invalid impressions
Field type	metric
Data type	int.number.value

invalidClicks

Field label	Invalid clicks
Field type	metric
Data type	int.number.value

percentInvalidImpressions

Field label	Invalid impressions %
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

percentInvalidClicks

Field label	Invalid clicks %
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

CAMPAIGN

campaign

Field label	Campaign
Field type	dimension
Data type	string.text.value

campaignId

Field label	Campaign ID
Field type	dimension
Data type	string.text.value

campaignStartDate

Field label	Campaign start date
Field type	dimension
Data type	string.time.date

campaignEndDate

Field label	Campaign end date
Field type	dimension
Data type	string.time.date

clickThroughUrl

Field label	Click-through URL
Field type	dimension
Data type	string.text.url

CM360 TECH FEE

currency

Field label	Currency
Field type	dimension
Data type	string.currency.code

cm360TechFeeAdServing

Field label	CM360 Tech Fee: Ad serving
Description	The tech fee type for click trackers
Field type	metric
Data type	float.number.value

cm360TechFeeAdvancedAdServingAudio

Field label	CM360 Tech Fee: Advanced Ad Serving (Audio)
Description	The tech fee type for audio ad impressions (advanced)
Field type	metric
Data type	float.number.value

cm360TechFeeAdvancedAdServingDisplay

Field label	CM360 Tech Fee: Advanced Ad Serving (Display)
Description	The tech fee type for display ad impressions (advanced)
Field type	metric
Data type	float.number.value

cm360TechFeeAdvancedAdServingVideo

Field label	CM360 Tech Fee: Advanced Ad Serving (Video)
Description	The tech fee type for video ad impressions (advanced)
Field type	metric
Data type	float.number.value

cm360TechFeeAdvancedDisplayAdServing

Field label	CM360 Tech Fee: Advanced Display Ad Serving
Description	The tech fee type for advanced display ad serving
Field type	metric
Data type	float.number.value

cm360TechFeeAudioAdServing

Field label	CM360 Tech Fee: Audio ad serving
Description	The tech fee type for audio ad impressions
Field type	metric
Data type	float.number.value

cm360TechFeeDisplayAdServing

Field label	CM360 Tech Fee: Display ad serving
Description	The tech fee type for display ad impressions
Field type	metric
Data type	float.number.value

cm360TechFeeTotalFee

Field label	CM360 Tech Fee: Total fee
Description	The aggregate amount of all tech fee types
Field type	metric
Data type	float.number.value

cm360TechFeeTrackingAdClicks

Field label	CM360 Tech Fee: Tracking ad clicks
Description	The tech fee type for click trackers of tracking ads
Field type	metric
Data type	float.number.value

cm360TechFeeTrackingAdImpressions

Field label	CM360 Tech Fee: Tracking ad impressions
Description	The tech fee type for impression tracking of tracking ads
Field type	metric
Data type	float.number.value

cm360TechFeeVideoAdServing

Field label	CM360 Tech Fee: Video ad serving
Description	The tech fee type for video ad impressions
Field type	metric
Data type	float.number.value

CONTENT

contentCategory

Field label	Content category
Field type	dimension
Data type	string.text.value

CONVERSIONS

totalConversions

Field label	Conversions
Field type	metric
Data type	int.number.value

totalConversionsRevenue

Field label	Revenue
Field type	metric
Data type	float.number.value

revenuePerClick

Field label	Revenue per click
Field type	metric
Data type	int.number.value

revenuePerThousandImpressions

Field label	Revenue per thousand impressions
Field type	metric
Data type	float.number.value

activityPerClick

Field label	Activity per click
Field type	metric
Data type	float.number.value

activityPerThousandImpressions

Field label	Activity per thousand impressions
Field type	metric
Data type	float.number.value

activityClickThroughConversions

Field label	Click-through conversions
Field type	metric
Data type	float.number.value

activityClickThroughRevenue

Field label	Click-through revenue
Field type	metric
Data type	float.number.value

dynamicElementClickThroughConversions

Field label	Dynamic element click-through conversions (deprecated)
Field type	metric
Data type	int.number.value

dynamicElementTotalConversions

Field label	Dynamic element total conversions (deprecated)
Field type	metric
Data type	int.number.value

dynamicElementViewThroughConversions

Field label	Dynamic element view-through conversions (deprecated)
Field type	metric
Data type	float.number.value

activityViewThroughConversions

Field label	View-through conversions
Field type	metric
Data type	float.number.value

activityViewThroughRevenue

Field label	View-through revenue
Field type	metric
Data type	float.number.value

CREATIVE

creative

Field label	Creative
Field type	dimension
Data type	string.text.value

creativeId

Field label	Creative ID
Field type	dimension
Data type	string.text.value

creativeStartDate

Field label	Creative start date
Field type	dimension
Data type	string.time.date

creativeEndDate

Field label	Creative end date
Field type	dimension
Data type	string.time.date

creativeGroup1

Field label	Creative groups 1
Field type	dimension
Data type	string.text.value

creativeGroup2

Field label	Creative groups 2
Field type	dimension
Data type	string.text.value

creativeSize

Field label	Creative pixel size
Field type	dimension
Data type	string.text.value

creativeType

Field label	Creative type
Field type	dimension
Data type	string.text.value

creativeVersion

Field label	Creative version
Field type	dimension
Data type	string.text.value

CREATIVE FIELDS

creativeField1

Field label	Creative field 1
Field type	dimension
Data type	string.text.value

creativeField2

Field label	Creative field 2
Field type	dimension
Data type	string.text.value

creativeField3

Field label	Creative field 3
Field type	dimension
Data type	string.text.value

creativeField4

Field label	Creative field 4
Field type	dimension
Data type	string.text.value

creativeField5

Field label	Creative field 5
Field type	dimension
Data type	string.text.value

creativeField6

Field label	Creative field 6
Field type	dimension
Data type	string.text.value

creativeField7

Field label	Creative field 7
Field type	dimension
Data type	string.text.value

creativeField8

Field label	Creative field 8
Field type	dimension
Data type	string.text.value

creativeField9

Field label	Creative field 9
Field type	dimension
Data type	string.text.value

creativeField10

Field label	Creative field 10
Field type	dimension
Data type	string.text.value

creativeField11

Field label	Creative field 11
Field type	dimension
Data type	string.text.value

creativeField12

Field label	Creative field 12
Field type	dimension
Data type	string.text.value

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

DEPRECATED

contentClassification

Field label	Content classifier
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2021-11-29

crossDeviceViewThroughConversions

Field label	View-through conversion events + cross-environment
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2024-03-01

crossDeviceViewThroughConversionRevenue

Field label	View-through revenue + cross-environment
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2024-03-01

crossDeviceTotalConversionQuantity

Field label	Total conversions + cross-environment
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2024-03-01

crossDeviceTotalConversionRevenue

Field label	Total revenue + cross-environment
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2024-03-01

crossDeviceTotalConversions

Field label	Total conversion events + cross-environment
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2024-03-01

crossDeviceClickThroughConversionRevenue

Field label	Click-through revenue + Cross-environment
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2024-03-01

crossDeviceClickThroughConversionQuantity

Field label	Click-through conversions + cross-environment
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2024-03-01

crossDeviceClickThroughConversions

Field label	Click-through conversion events + cross-environment
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2024-03-01

crossDeviceViewThroughConversionQuantity

Field label	View-through conversions + cross-environment
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2024-03-01

DOUBLECLICK BID MANAGER

dv360Advertiser

Field label	DBM Advertiser
Field type	dimension
Data type	string.text.value

dv360AdvertiserId

Field label	DBM Advertiser ID
Field type	dimension
Data type	string.text.value

dv360Creative

Field label	DBM Creative
Field type	dimension
Data type	string.text.value

dv360CreativeId

Field label	DBM Creative ID
Field type	dimension
Data type	string.text.value

dv360InsertionOrder

Field label	DBM Insertion order
Field type	dimension
Data type	string.text.value

dv360InsertionOrderId

Field label	DBM Insertion order ID
Field type	dimension
Data type	string.text.value

dv360LineItem

Field label	DBM Line item
Field type	dimension
Data type	string.text.value

dv360LineItemId

Field label	DBM Line item ID
Field type	dimension
Data type	string.text.value

dv360Partner

Field label	DBM Partner
Field type	dimension
Data type	string.text.value

dv360PartnerId

Field label	DBM Partner ID
Field type	dimension
Data type	string.text.value

dv360Site

Field label	DBM Site
Field type	dimension
Data type	string.text.value

dv360SiteId

Field label	DBM Site ID
Field type	dimension
Data type	string.text.value

digitalContentLabel

Field label	Digital content label
Field type	dimension
Data type	string.text.value

DYNAMIC COMBINATION REPORT

dynamicElement1Field1Value

Field label	Feed 1 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement1Field2Value

Field label	Feed 1 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement1Field3Value

Field label	Feed 1 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement1Field4Value

Field label	Feed 1 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement1Field5Value

Field label	Feed 1 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement1Field6Value

Field label	Feed 1 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement2Field1Value

Field label	Feed 2 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement2Field2Value

Field label	Feed 2 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement2Field3Value

Field label	Feed 2 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement2Field4Value

Field label	Feed 2 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement2Field5Value

Field label	Feed 2 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement2Field6Value

Field label	Feed 2 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement3Field1Value

Field label	Feed 3 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement3Field2Value

Field label	Feed 3 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement3Field3Value

Field label	Feed 3 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement3Field4Value

Field label	Feed 3 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement3Field5Value

Field label	Feed 3 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement3Field6Value

Field label	Feed 3 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement4Field1Value

Field label	Feed 4 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement4Field2Value

Field label	Feed 4 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement4Field3Value

Field label	Feed 4 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement4Field4Value

Field label	Feed 4 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement4Field5Value

Field label	Feed 4 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement4Field6Value

Field label	Feed 4 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement5Field1Value

Field label	Feed 5 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement5Field2Value

Field label	Feed 5 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement5Field3Value

Field label	Feed 5 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement5Field4Value

Field label	Feed 5 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement5Field5Value

Field label	Feed 5 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement5Field6Value

Field label	Feed 5 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement6Field1Value

Field label	Feed 6 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement6Field2Value

Field label	Feed 6 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement6Field3Value

Field label	Feed 6 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement6Field4Value

Field label	Feed 6 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement6Field5Value

Field label	Feed 6 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement6Field6Value

Field label	Feed 6 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement7Field1Value

Field label	Feed 7 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement7Field2Value

Field label	Feed 7 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement7Field3Value

Field label	Feed 7 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement7Field4Value

Field label	Feed 7 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement7Field5Value

Field label	Feed 7 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement7Field6Value

Field label	Feed 7 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement8Field1Value

Field label	Feed 8 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement8Field2Value

Field label	Feed 8 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement8Field3Value

Field label	Feed 8 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement8Field4Value

Field label	Feed 8 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement8Field5Value

Field label	Feed 8 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement8Field6Value

Field label	Feed 8 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement9Field1Value

Field label	Feed 9 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement9Field2Value

Field label	Feed 9 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement9Field3Value

Field label	Feed 9 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement9Field4Value

Field label	Feed 9 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement9Field5Value

Field label	Feed 9 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement9Field6Value

Field label	Feed 9 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement10Field1Value

Field label	Feed 10 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement10Field2Value

Field label	Feed 10 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement10Field3Value

Field label	Feed 10 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement10Field4Value

Field label	Feed 10 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement10Field5Value

Field label	Feed 10 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement10Field6Value

Field label	Feed 10 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement11Field1Value

Field label	Feed 11 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement11Field2Value

Field label	Feed 11 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement11Field3Value

Field label	Feed 11 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement11Field4Value

Field label	Feed 11 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement11Field5Value

Field label	Feed 11 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement11Field6Value

Field label	Feed 11 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement12Field1Value

Field label	Feed 12 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement12Field2Value

Field label	Feed 12 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement12Field3Value

Field label	Feed 12 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement12Field4Value

Field label	Feed 12 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement12Field5Value

Field label	Feed 12 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement12Field6Value

Field label	Feed 12 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement13Field1Value

Field label	Feed 13 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement13Field2Value

Field label	Feed 13 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement13Field3Value

Field label	Feed 13 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement13Field4Value

Field label	Feed 13 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement13Field5Value

Field label	Feed 13 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement13Field6Value

Field label	Feed 13 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement14Field1Value

Field label	Feed 14 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement14Field2Value

Field label	Feed 14 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement14Field3Value

Field label	Feed 14 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement14Field4Value

Field label	Feed 14 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement14Field5Value

Field label	Feed 14 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement14Field6Value

Field label	Feed 14 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement15Field1Value

Field label	Feed 15 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement15Field2Value

Field label	Feed 15 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement15Field3Value

Field label	Feed 15 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement15Field4Value

Field label	Feed 15 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement15Field5Value

Field label	Feed 15 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement15Field6Value

Field label	Feed 15 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement16Field1Value

Field label	Feed 16 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement16Field2Value

Field label	Feed 16 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement16Field3Value

Field label	Feed 16 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement16Field4Value

Field label	Feed 16 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement16Field5Value

Field label	Feed 16 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement16Field6Value

Field label	Feed 16 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement17Field1Value

Field label	Feed 17 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement17Field2Value

Field label	Feed 17 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement17Field3Value

Field label	Feed 17 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement17Field4Value

Field label	Feed 17 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement17Field5Value

Field label	Feed 17 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement17Field6Value

Field label	Feed 17 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement18Field1Value

Field label	Feed 18 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement18Field2Value

Field label	Feed 18 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement18Field3Value

Field label	Feed 18 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement18Field4Value

Field label	Feed 18 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement18Field5Value

Field label	Feed 18 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement18Field6Value

Field label	Feed 18 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement19Field1Value

Field label	Feed 19 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement19Field2Value

Field label	Feed 19 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement19Field3Value

Field label	Feed 19 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement19Field4Value

Field label	Feed 19 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement19Field5Value

Field label	Feed 19 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement19Field6Value

Field label	Feed 19 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

dynamicElement20Field1Value

Field label	Feed 20 - Reporting dimension 1 value
Field type	dimension
Data type	string.text.value

dynamicElement20Field2Value

Field label	Feed 20 - Reporting dimension 2 value
Field type	dimension
Data type	string.text.value

dynamicElement20Field3Value

Field label	Feed 20 - Reporting dimension 3 value
Field type	dimension
Data type	string.text.value

dynamicElement20Field4Value

Field label	Feed 20 - Reporting dimension 4 value
Field type	dimension
Data type	string.text.value

dynamicElement20Field5Value

Field label	Feed 20 - Reporting dimension 5 value
Field type	dimension
Data type	string.text.value

dynamicElement20Field6Value

Field label	Feed 20 - Reporting dimension 6 value
Field type	dimension
Data type	string.text.value

feed1

Field label	Dynamic element 1
Field type	dimension
Data type	string.text.value

feed1ReportingLabel

Field label	Feed 1 - Reporting label
Field type	dimension
Data type	string.text.value

feed1UniqueId

Field label	Feed 1 - Unique ID
Field type	dimension
Data type	string.text.value

feed2

Field label	Dynamic element 2
Field type	dimension
Data type	string.text.value

feed2ReportingLabel

Field label	Feed 2 - Reporting label
Field type	dimension
Data type	string.text.value

feed2UniqueId

Field label	Feed 2 - Unique ID
Field type	dimension
Data type	string.text.value

feed3

Field label	Dynamic element 3
Field type	dimension
Data type	string.text.value

feed3ReportingLabel

Field label	Feed 3 - Reporting label
Field type	dimension
Data type	string.text.value

feed3UniqueId

Field label	Feed 3 - Unique ID
Field type	dimension
Data type	string.text.value

feed4

Field label	Dynamic element 4
Field type	dimension
Data type	string.text.value

feed4ReportingLabel

Field label	Feed 4 - Reporting label
Field type	dimension
Data type	string.text.value

feed4UniqueId

Field label	Feed 4 - Unique ID
Field type	dimension
Data type	string.text.value

feed5

Field label	Dynamic element 5
Field type	dimension
Data type	string.text.value

feed5ReportingLabel

Field label	Feed 5 - Reporting label
Field type	dimension
Data type	string.text.value

feed5UniqueId

Field label	Feed 5 - Unique ID
Field type	dimension
Data type	string.text.value

feed6

Field label	Dynamic element 6
Field type	dimension
Data type	string.text.value

feed6ReportingLabel

Field label	Feed 6 - Reporting label
Field type	dimension
Data type	string.text.value

feed6UniqueId

Field label	Feed 6 - Unique ID
Field type	dimension
Data type	string.text.value

feed7

Field label	Dynamic element 7
Field type	dimension
Data type	string.text.value

feed7ReportingLabel

Field label	Feed 7 - Reporting label
Field type	dimension
Data type	string.text.value

feed7UniqueId

Field label	Feed 7 - Unique ID
Field type	dimension
Data type	string.text.value

feed8

Field label	Dynamic element 8
Field type	dimension
Data type	string.text.value

feed8ReportingLabel

Field label	Feed 8 - Reporting label
Field type	dimension
Data type	string.text.value

feed8UniqueId

Field label	Feed 8 - Unique ID
Field type	dimension
Data type	string.text.value

feed9

Field label	Dynamic element 9
Field type	dimension
Data type	string.text.value

feed9ReportingLabel

Field label	Feed 9 - Reporting label
Field type	dimension
Data type	string.text.value

feed9UniqueId

Field label	Feed 9 - Unique ID
Field type	dimension
Data type	string.text.value

feed10

Field label	Dynamic element 10
Field type	dimension
Data type	string.text.value

feed10ReportingLabel

Field label	Feed 10 - Reporting label
Field type	dimension
Data type	string.text.value

feed10UniqueId

Field label	Feed 10 - Unique ID
Field type	dimension
Data type	string.text.value

feed11

Field label	Dynamic element 11
Field type	dimension
Data type	string.text.value

feed11ReportingLabel

Field label	Feed 11 - Reporting label
Field type	dimension
Data type	string.text.value

feed11UniqueId

Field label	Feed 11 - Unique ID
Field type	dimension
Data type	string.text.value

feed12

Field label	Dynamic element 12
Field type	dimension
Data type	string.text.value

feed12ReportingLabel

Field label	Feed 12 - Reporting label
Field type	dimension
Data type	string.text.value

feed12UniqueId

Field label	Feed 12 - Unique ID
Field type	dimension
Data type	string.text.value

feed13

Field label	Dynamic element 13
Field type	dimension
Data type	string.text.value

feed13ReportingLabel

Field label	Feed 13 - Reporting label
Field type	dimension
Data type	string.text.value

feed13UniqueId

Field label	Feed 13 - Unique ID
Field type	dimension
Data type	string.text.value

feed14

Field label	Dynamic element 14
Field type	dimension
Data type	string.text.value

feed14ReportingLabel

Field label	Feed 14 - Reporting label
Field type	dimension
Data type	string.text.value

feed14UniqueId

Field label	Feed 14 - Unique ID
Field type	dimension
Data type	string.text.value

feed15

Field label	Dynamic element 15
Field type	dimension
Data type	string.text.value

feed15ReportingLabel

Field label	Feed 15 - Reporting label
Field type	dimension
Data type	string.text.value

feed15UniqueId

Field label	Feed 15 - Unique ID
Field type	dimension
Data type	string.text.value

feed16

Field label	Dynamic element 16
Field type	dimension
Data type	string.text.value

feed16ReportingLabel

Field label	Feed 16 - Reporting label
Field type	dimension
Data type	string.text.value

feed16UniqueId

Field label	Feed 16 - Unique ID
Field type	dimension
Data type	string.text.value

feed17

Field label	Dynamic element 17
Field type	dimension
Data type	string.text.value

feed17ReportingLabel

Field label	Feed 17 - Reporting label
Field type	dimension
Data type	string.text.value

feed17UniqueId

Field label	Feed 17 - Unique ID
Field type	dimension
Data type	string.text.value

feed18

Field label	Dynamic element 18
Field type	dimension
Data type	string.text.value

feed18ReportingLabel

Field label	Feed 18 - Reporting label
Field type	dimension
Data type	string.text.value

feed18UniqueId

Field label	Feed 18 - Unique ID
Field type	dimension
Data type	string.text.value

feed19

Field label	Dynamic element 19
Field type	dimension
Data type	string.text.value

feed19ReportingLabel

Field label	Feed 19 - Reporting label
Field type	dimension
Data type	string.text.value

feed19UniqueId

Field label	Feed 19 - Unique ID
Field type	dimension
Data type	string.text.value

feed20

Field label	Dynamic element 20
Field type	dimension
Data type	string.text.value

feed20ReportingLabel

Field label	Feed 20 - Reporting label
Field type	dimension
Data type	string.text.value

feed20UniqueId

Field label	Feed 20 - Unique ID
Field type	dimension
Data type	string.text.value

DYNAMIC ELEMENT VARIABLES

dynamicElement

Field label	Dynamic element (deprecated)
Field type	dimension
Data type	string.text.value

dynamicElementValue

Field label	Dynamic element value (deprecated)
Field type	dimension
Data type	string.text.value

dynamicElementValueId

Field label	Dynamic element value Id (deprecated)
Field type	dimension
Data type	string.text.value

dynamicFieldValue1

Field label	Dynamic field value 1 (deprecated)
Field type	dimension
Data type	string.text.value

dynamicFieldValue2

Field label	Dynamic field value 2 (deprecated)
Field type	dimension
Data type	string.text.value

dynamicFieldValue3

Field label	Dynamic field value 3 (deprecated)
Field type	dimension
Data type	string.text.value

dynamicFieldValue4

Field label	Dynamic field value 4 (deprecated)
Field type	dimension
Data type	string.text.value

dynamicFieldValue5

Field label	Dynamic field value 5 (deprecated)
Field type	dimension
Data type	string.text.value

dynamicFieldValue6

Field label	Dynamic field value 6 (deprecated)
Field type	dimension
Data type	string.text.value

dynamicProfile

Field label	Dynamic profile
Field type	dimension
Data type	string.text.value

dynamicProfileId

Field label	Dynamic profile ID
Field type	dimension
Data type	string.text.value

EXTERNAL PAID SEARCH

paidSearchExternalAdGroupId

Field label	Paid search external ad group ID
Description	External ad group ID for paid search
Field type	dimension
Data type	string.text.value

paidSearchExternalAdId

Field label	Paid search external ad ID
Description	External ad ID for paid search
Field type	dimension
Data type	string.text.value

paidSearchExternalCampaignId

Field label	Paid search external campaign ID
Description	External campaign ID for paid search
Field type	dimension
Data type	string.text.value

paidSearchExternalKeywordId

Field label	Paid search external keyword ID
Description	External keyword ID for paid search
Field type	dimension
Data type	string.text.value

FLOODLIGHT

flightBookedCost

Field label	Flight booked cost
Field type	dimension
Data type	string.text.value

flightBookedRate

Field label	Flight booked rate
Field type	dimension
Data type	string.text.value

flightBookedUnits

Field label	Flight booked units
Field type	dimension
Data type	string.text.value

flightEndDate

Field label	Flight end date
Field type	dimension
Data type	string.time.date

flightStartDate

Field label	Flight start date
Field type	dimension
Data type	string.time.date

floodlightConfigId

Field label	Floodlight configuration
Field type	dimension
Data type	string.text.value

floodlightAttributionType

Field label	Floodlight attribution type
Field type	dimension
Data type	string.text.value

floodlightActivityGroupId

Field label	Floodlight activity group Id
Field type	dimension
Data type	string.text.value

floodlightActivityGroupName

Field label	Floodlight activity group
Field type	dimension
Data type	string.text.value

floodlightActivityGroupTagString

Field label	Floodlight activity tag
Field type	dimension
Data type	string.text.value

floodlightActivityGroupType

Field label	Floodlight activity type
Field type	dimension
Data type	string.text.value

floodlightImpressions

Field label	Floodlight impressions
Field type	metric
Data type	int.number.value

FLOODLIGHT VARIABLE DIMENSIONS

floodlightVariableDimension1

Field label	Floodlight Variable 1
Field type	dimension
Data type	string.text.value

floodlightVariableDimension2

Field label	Floodlight Variable 2
Field type	dimension
Data type	string.text.value

floodlightVariableDimension3

Field label	Floodlight Variable 3
Field type	dimension
Data type	string.text.value

floodlightVariableDimension4

Field label	Floodlight Variable 4
Field type	dimension
Data type	string.text.value

floodlightVariableDimension5

Field label	Floodlight Variable 5
Field type	dimension
Data type	string.text.value

floodlightVariableDimension6

Field label	Floodlight Variable 6
Field type	dimension
Data type	string.text.value

floodlightVariableDimension7

Field label	Floodlight Variable 7
Field type	dimension
Data type	string.text.value

floodlightVariableDimension8

Field label	Floodlight Variable 8
Field type	dimension
Data type	string.text.value

floodlightVariableDimension9

Field label	Floodlight Variable 9
Field type	dimension
Data type	string.text.value

floodlightVariableDimension10

Field label	Floodlight Variable 10
Field type	dimension
Data type	string.text.value

floodlightVariableDimension11

Field label	Floodlight Variable 11
Field type	dimension
Data type	string.text.value

floodlightVariableDimension12

Field label	Floodlight Variable 12
Field type	dimension
Data type	string.text.value

floodlightVariableDimension13

Field label	Floodlight Variable 13
Field type	dimension
Data type	string.text.value

floodlightVariableDimension14

Field label	Floodlight Variable 14
Field type	dimension
Data type	string.text.value

floodlightVariableDimension15

Field label	Floodlight Variable 15
Field type	dimension
Data type	string.text.value

floodlightVariableDimension16

Field label	Floodlight Variable 16
Field type	dimension
Data type	string.text.value

floodlightVariableDimension17

Field label	Floodlight Variable 17
Field type	dimension
Data type	string.text.value

floodlightVariableDimension18

Field label	Floodlight Variable 18
Field type	dimension
Data type	string.text.value

floodlightVariableDimension19

Field label	Floodlight Variable 19
Field type	dimension
Data type	string.text.value

floodlightVariableDimension20

Field label	Floodlight Variable 20
Field type	dimension
Data type	string.text.value

floodlightVariableDimension21

Field label	Floodlight Variable 21
Field type	dimension
Data type	string.text.value

floodlightVariableDimension22

Field label	Floodlight Variable 22
Field type	dimension
Data type	string.text.value

floodlightVariableDimension23

Field label	Floodlight Variable 23
Field type	dimension
Data type	string.text.value

floodlightVariableDimension24

Field label	Floodlight Variable 24
Field type	dimension
Data type	string.text.value

floodlightVariableDimension25

Field label	Floodlight Variable 25
Field type	dimension
Data type	string.text.value

floodlightVariableDimension26

Field label	Floodlight Variable 26
Field type	dimension
Data type	string.text.value

floodlightVariableDimension27

Field label	Floodlight Variable 27
Field type	dimension
Data type	string.text.value

floodlightVariableDimension28

Field label	Floodlight Variable 28
Field type	dimension
Data type	string.text.value

floodlightVariableDimension29

Field label	Floodlight Variable 29
Field type	dimension
Data type	string.text.value

floodlightVariableDimension30

Field label	Floodlight Variable 30
Field type	dimension
Data type	string.text.value

floodlightVariableDimension31

Field label	Floodlight Variable 31
Field type	dimension
Data type	string.text.value

floodlightVariableDimension32

Field label	Floodlight Variable 32
Field type	dimension
Data type	string.text.value

floodlightVariableDimension33

Field label	Floodlight Variable 33
Field type	dimension
Data type	string.text.value

floodlightVariableDimension34

Field label	Floodlight Variable 34
Field type	dimension
Data type	string.text.value

floodlightVariableDimension35

Field label	Floodlight Variable 35
Field type	dimension
Data type	string.text.value

floodlightVariableDimension36

Field label	Floodlight Variable 36
Field type	dimension
Data type	string.text.value

floodlightVariableDimension37

Field label	Floodlight Variable 37
Field type	dimension
Data type	string.text.value

floodlightVariableDimension38

Field label	Floodlight Variable 38
Field type	dimension
Data type	string.text.value

floodlightVariableDimension39

Field label	Floodlight Variable 39
Field type	dimension
Data type	string.text.value

floodlightVariableDimension40

Field label	Floodlight Variable 40
Field type	dimension
Data type	string.text.value

floodlightVariableDimension41

Field label	Floodlight Variable 41
Field type	dimension
Data type	string.text.value

floodlightVariableDimension42

Field label	Floodlight Variable 42
Field type	dimension
Data type	string.text.value

floodlightVariableDimension43

Field label	Floodlight Variable 43
Field type	dimension
Data type	string.text.value

floodlightVariableDimension44

Field label	Floodlight Variable 44
Field type	dimension
Data type	string.text.value

floodlightVariableDimension45

Field label	Floodlight Variable 45
Field type	dimension
Data type	string.text.value

floodlightVariableDimension46

Field label	Floodlight Variable 46
Field type	dimension
Data type	string.text.value

floodlightVariableDimension47

Field label	Floodlight Variable 47
Field type	dimension
Data type	string.text.value

floodlightVariableDimension48

Field label	Floodlight Variable 48
Field type	dimension
Data type	string.text.value

floodlightVariableDimension49

Field label	Floodlight Variable 49
Field type	dimension
Data type	string.text.value

floodlightVariableDimension50

Field label	Floodlight Variable 50
Field type	dimension
Data type	string.text.value

floodlightVariableDimension51

Field label	Floodlight Variable 51
Field type	dimension
Data type	string.text.value

floodlightVariableDimension52

Field label	Floodlight Variable 52
Field type	dimension
Data type	string.text.value

floodlightVariableDimension53

Field label	Floodlight Variable 53
Field type	dimension
Data type	string.text.value

floodlightVariableDimension54

Field label	Floodlight Variable 54
Field type	dimension
Data type	string.text.value

floodlightVariableDimension55

Field label	Floodlight Variable 55
Field type	dimension
Data type	string.text.value

floodlightVariableDimension56

Field label	Floodlight Variable 56
Field type	dimension
Data type	string.text.value

floodlightVariableDimension57

Field label	Floodlight Variable 57
Field type	dimension
Data type	string.text.value

floodlightVariableDimension58

Field label	Floodlight Variable 58
Field type	dimension
Data type	string.text.value

floodlightVariableDimension59

Field label	Floodlight Variable 59
Field type	dimension
Data type	string.text.value

floodlightVariableDimension60

Field label	Floodlight Variable 60
Field type	dimension
Data type	string.text.value

floodlightVariableDimension61

Field label	Floodlight Variable 61
Field type	dimension
Data type	string.text.value

floodlightVariableDimension62

Field label	Floodlight Variable 62
Field type	dimension
Data type	string.text.value

floodlightVariableDimension63

Field label	Floodlight Variable 63
Field type	dimension
Data type	string.text.value

floodlightVariableDimension64

Field label	Floodlight Variable 64
Field type	dimension
Data type	string.text.value

floodlightVariableDimension65

Field label	Floodlight Variable 65
Field type	dimension
Data type	string.text.value

floodlightVariableDimension66

Field label	Floodlight Variable 66
Field type	dimension
Data type	string.text.value

floodlightVariableDimension67

Field label	Floodlight Variable 67
Field type	dimension
Data type	string.text.value

floodlightVariableDimension68

Field label	Floodlight Variable 68
Field type	dimension
Data type	string.text.value

floodlightVariableDimension69

Field label	Floodlight Variable 69
Field type	dimension
Data type	string.text.value

floodlightVariableDimension70

Field label	Floodlight Variable 70
Field type	dimension
Data type	string.text.value

floodlightVariableDimension71

Field label	Floodlight Variable 71
Field type	dimension
Data type	string.text.value

floodlightVariableDimension72

Field label	Floodlight Variable 72
Field type	dimension
Data type	string.text.value

floodlightVariableDimension73

Field label	Floodlight Variable 73
Field type	dimension
Data type	string.text.value

floodlightVariableDimension74

Field label	Floodlight Variable 74
Field type	dimension
Data type	string.text.value

floodlightVariableDimension75

Field label	Floodlight Variable 75
Field type	dimension
Data type	string.text.value

floodlightVariableDimension76

Field label	Floodlight Variable 76
Field type	dimension
Data type	string.text.value

floodlightVariableDimension77

Field label	Floodlight Variable 77
Field type	dimension
Data type	string.text.value

floodlightVariableDimension78

Field label	Floodlight Variable 78
Field type	dimension
Data type	string.text.value

floodlightVariableDimension79

Field label	Floodlight Variable 79
Field type	dimension
Data type	string.text.value

floodlightVariableDimension80

Field label	Floodlight Variable 80
Field type	dimension
Data type	string.text.value

floodlightVariableDimension81

Field label	Floodlight Variable 81
Field type	dimension
Data type	string.text.value

floodlightVariableDimension82

Field label	Floodlight Variable 82
Field type	dimension
Data type	string.text.value

floodlightVariableDimension83

Field label	Floodlight Variable 83
Field type	dimension
Data type	string.text.value

floodlightVariableDimension84

Field label	Floodlight Variable 84
Field type	dimension
Data type	string.text.value

floodlightVariableDimension85

Field label	Floodlight Variable 85
Field type	dimension
Data type	string.text.value

floodlightVariableDimension86

Field label	Floodlight Variable 86
Field type	dimension
Data type	string.text.value

floodlightVariableDimension87

Field label	Floodlight Variable 87
Field type	dimension
Data type	string.text.value

floodlightVariableDimension88

Field label	Floodlight Variable 88
Field type	dimension
Data type	string.text.value

floodlightVariableDimension89

Field label	Floodlight Variable 89
Field type	dimension
Data type	string.text.value

floodlightVariableDimension90

Field label	Floodlight Variable 90
Field type	dimension
Data type	string.text.value

floodlightVariableDimension91

Field label	Floodlight Variable 91
Field type	dimension
Data type	string.text.value

floodlightVariableDimension92

Field label	Floodlight Variable 92
Field type	dimension
Data type	string.text.value

floodlightVariableDimension93

Field label	Floodlight Variable 93
Field type	dimension
Data type	string.text.value

floodlightVariableDimension94

Field label	Floodlight Variable 94
Field type	dimension
Data type	string.text.value

floodlightVariableDimension95

Field label	Floodlight Variable 95
Field type	dimension
Data type	string.text.value

floodlightVariableDimension96

Field label	Floodlight Variable 96
Field type	dimension
Data type	string.text.value

floodlightVariableDimension97

Field label	Floodlight Variable 97
Field type	dimension
Data type	string.text.value

floodlightVariableDimension98

Field label	Floodlight Variable 98
Field type	dimension
Data type	string.text.value

floodlightVariableDimension99

Field label	Floodlight Variable 99
Field type	dimension
Data type	string.text.value

floodlightVariableDimension100

Field label	Floodlight Variable 100
Field type	dimension
Data type	string.text.value

FLOODLIGHT VARIABLE METRICS

floodlightVariableMetric1

Field label	Floodlight Variable 1
Field type	metric
Data type	float.number.value

floodlightVariableMetric2

Field label	Floodlight Variable 2
Field type	metric
Data type	float.number.value

floodlightVariableMetric3

Field label	Floodlight Variable 3
Field type	metric
Data type	float.number.value

floodlightVariableMetric4

Field label	Floodlight Variable 4
Field type	metric
Data type	float.number.value

floodlightVariableMetric5

Field label	Floodlight Variable 5
Field type	metric
Data type	float.number.value

floodlightVariableMetric6

Field label	Floodlight Variable 6
Field type	metric
Data type	float.number.value

floodlightVariableMetric7

Field label	Floodlight Variable 7
Field type	metric
Data type	float.number.value

floodlightVariableMetric8

Field label	Floodlight Variable 8
Field type	metric
Data type	float.number.value

floodlightVariableMetric9

Field label	Floodlight Variable 9
Field type	metric
Data type	float.number.value

floodlightVariableMetric10

Field label	Floodlight Variable 10
Field type	metric
Data type	float.number.value

floodlightVariableMetric11

Field label	Floodlight Variable 11
Field type	metric
Data type	float.number.value

floodlightVariableMetric12

Field label	Floodlight Variable 12
Field type	metric
Data type	float.number.value

floodlightVariableMetric13

Field label	Floodlight Variable 13
Field type	metric
Data type	float.number.value

floodlightVariableMetric14

Field label	Floodlight Variable 14
Field type	metric
Data type	float.number.value

floodlightVariableMetric15

Field label	Floodlight Variable 15
Field type	metric
Data type	float.number.value

floodlightVariableMetric16

Field label	Floodlight Variable 16
Field type	metric
Data type	float.number.value

floodlightVariableMetric17

Field label	Floodlight Variable 17
Field type	metric
Data type	float.number.value

floodlightVariableMetric18

Field label	Floodlight Variable 18
Field type	metric
Data type	float.number.value

floodlightVariableMetric19

Field label	Floodlight Variable 19
Field type	metric
Data type	float.number.value

floodlightVariableMetric20

Field label	Floodlight Variable 20
Field type	metric
Data type	float.number.value

floodlightVariableMetric21

Field label	Floodlight Variable 21
Field type	metric
Data type	float.number.value

floodlightVariableMetric22

Field label	Floodlight Variable 22
Field type	metric
Data type	float.number.value

floodlightVariableMetric23

Field label	Floodlight Variable 23
Field type	metric
Data type	float.number.value

floodlightVariableMetric24

Field label	Floodlight Variable 24
Field type	metric
Data type	float.number.value

floodlightVariableMetric25

Field label	Floodlight Variable 25
Field type	metric
Data type	float.number.value

floodlightVariableMetric26

Field label	Floodlight Variable 26
Field type	metric
Data type	float.number.value

floodlightVariableMetric27

Field label	Floodlight Variable 27
Field type	metric
Data type	float.number.value

floodlightVariableMetric28

Field label	Floodlight Variable 28
Field type	metric
Data type	float.number.value

floodlightVariableMetric29

Field label	Floodlight Variable 29
Field type	metric
Data type	float.number.value

floodlightVariableMetric30

Field label	Floodlight Variable 30
Field type	metric
Data type	float.number.value

floodlightVariableMetric31

Field label	Floodlight Variable 31
Field type	metric
Data type	float.number.value

floodlightVariableMetric32

Field label	Floodlight Variable 32
Field type	metric
Data type	float.number.value

floodlightVariableMetric33

Field label	Floodlight Variable 33
Field type	metric
Data type	float.number.value

floodlightVariableMetric34

Field label	Floodlight Variable 34
Field type	metric
Data type	float.number.value

floodlightVariableMetric35

Field label	Floodlight Variable 35
Field type	metric
Data type	float.number.value

floodlightVariableMetric36

Field label	Floodlight Variable 36
Field type	metric
Data type	float.number.value

floodlightVariableMetric37

Field label	Floodlight Variable 37
Field type	metric
Data type	float.number.value

floodlightVariableMetric38

Field label	Floodlight Variable 38
Field type	metric
Data type	float.number.value

floodlightVariableMetric39

Field label	Floodlight Variable 39
Field type	metric
Data type	float.number.value

floodlightVariableMetric40

Field label	Floodlight Variable 40
Field type	metric
Data type	float.number.value

floodlightVariableMetric41

Field label	Floodlight Variable 41
Field type	metric
Data type	float.number.value

floodlightVariableMetric42

Field label	Floodlight Variable 42
Field type	metric
Data type	float.number.value

floodlightVariableMetric43

Field label	Floodlight Variable 43
Field type	metric
Data type	float.number.value

floodlightVariableMetric44

Field label	Floodlight Variable 44
Field type	metric
Data type	float.number.value

floodlightVariableMetric45

Field label	Floodlight Variable 45
Field type	metric
Data type	float.number.value

floodlightVariableMetric46

Field label	Floodlight Variable 46
Field type	metric
Data type	float.number.value

floodlightVariableMetric47

Field label	Floodlight Variable 47
Field type	metric
Data type	float.number.value

floodlightVariableMetric48

Field label	Floodlight Variable 48
Field type	metric
Data type	float.number.value

floodlightVariableMetric49

Field label	Floodlight Variable 49
Field type	metric
Data type	float.number.value

floodlightVariableMetric50

Field label	Floodlight Variable 50
Field type	metric
Data type	float.number.value

floodlightVariableMetric51

Field label	Floodlight Variable 51
Field type	metric
Data type	float.number.value

floodlightVariableMetric52

Field label	Floodlight Variable 52
Field type	metric
Data type	float.number.value

floodlightVariableMetric53

Field label	Floodlight Variable 53
Field type	metric
Data type	float.number.value

floodlightVariableMetric54

Field label	Floodlight Variable 54
Field type	metric
Data type	float.number.value

floodlightVariableMetric55

Field label	Floodlight Variable 55
Field type	metric
Data type	float.number.value

floodlightVariableMetric56

Field label	Floodlight Variable 56
Field type	metric
Data type	float.number.value

floodlightVariableMetric57

Field label	Floodlight Variable 57
Field type	metric
Data type	float.number.value

floodlightVariableMetric58

Field label	Floodlight Variable 58
Field type	metric
Data type	float.number.value

floodlightVariableMetric59

Field label	Floodlight Variable 59
Field type	metric
Data type	float.number.value

floodlightVariableMetric60

Field label	Floodlight Variable 60
Field type	metric
Data type	float.number.value

floodlightVariableMetric61

Field label	Floodlight Variable 61
Field type	metric
Data type	float.number.value

floodlightVariableMetric62

Field label	Floodlight Variable 62
Field type	metric
Data type	float.number.value

floodlightVariableMetric63

Field label	Floodlight Variable 63
Field type	metric
Data type	float.number.value

floodlightVariableMetric64

Field label	Floodlight Variable 64
Field type	metric
Data type	float.number.value

floodlightVariableMetric65

Field label	Floodlight Variable 65
Field type	metric
Data type	float.number.value

floodlightVariableMetric66

Field label	Floodlight Variable 66
Field type	metric
Data type	float.number.value

floodlightVariableMetric67

Field label	Floodlight Variable 67
Field type	metric
Data type	float.number.value

floodlightVariableMetric68

Field label	Floodlight Variable 68
Field type	metric
Data type	float.number.value

floodlightVariableMetric69

Field label	Floodlight Variable 69
Field type	metric
Data type	float.number.value

floodlightVariableMetric70

Field label	Floodlight Variable 70
Field type	metric
Data type	float.number.value

floodlightVariableMetric71

Field label	Floodlight Variable 71
Field type	metric
Data type	float.number.value

floodlightVariableMetric72

Field label	Floodlight Variable 72
Field type	metric
Data type	float.number.value

floodlightVariableMetric73

Field label	Floodlight Variable 73
Field type	metric
Data type	float.number.value

floodlightVariableMetric74

Field label	Floodlight Variable 74
Field type	metric
Data type	float.number.value

floodlightVariableMetric75

Field label	Floodlight Variable 75
Field type	metric
Data type	float.number.value

floodlightVariableMetric76

Field label	Floodlight Variable 76
Field type	metric
Data type	float.number.value

floodlightVariableMetric77

Field label	Floodlight Variable 77
Field type	metric
Data type	float.number.value

floodlightVariableMetric78

Field label	Floodlight Variable 78
Field type	metric
Data type	float.number.value

floodlightVariableMetric79

Field label	Floodlight Variable 79
Field type	metric
Data type	float.number.value

floodlightVariableMetric80

Field label	Floodlight Variable 80
Field type	metric
Data type	float.number.value

floodlightVariableMetric81

Field label	Floodlight Variable 81
Field type	metric
Data type	float.number.value

floodlightVariableMetric82

Field label	Floodlight Variable 82
Field type	metric
Data type	float.number.value

floodlightVariableMetric83

Field label	Floodlight Variable 83
Field type	metric
Data type	float.number.value

floodlightVariableMetric84

Field label	Floodlight Variable 84
Field type	metric
Data type	float.number.value

floodlightVariableMetric85

Field label	Floodlight Variable 85
Field type	metric
Data type	float.number.value

floodlightVariableMetric86

Field label	Floodlight Variable 86
Field type	metric
Data type	float.number.value

floodlightVariableMetric87

Field label	Floodlight Variable 87
Field type	metric
Data type	float.number.value

floodlightVariableMetric88

Field label	Floodlight Variable 88
Field type	metric
Data type	float.number.value

floodlightVariableMetric89

Field label	Floodlight Variable 89
Field type	metric
Data type	float.number.value

floodlightVariableMetric90

Field label	Floodlight Variable 90
Field type	metric
Data type	float.number.value

floodlightVariableMetric91

Field label	Floodlight Variable 91
Field type	metric
Data type	float.number.value

floodlightVariableMetric92

Field label	Floodlight Variable 92
Field type	metric
Data type	float.number.value

floodlightVariableMetric93

Field label	Floodlight Variable 93
Field type	metric
Data type	float.number.value

floodlightVariableMetric94

Field label	Floodlight Variable 94
Field type	metric
Data type	float.number.value

floodlightVariableMetric95

Field label	Floodlight Variable 95
Field type	metric
Data type	float.number.value

floodlightVariableMetric96

Field label	Floodlight Variable 96
Field type	metric
Data type	float.number.value

floodlightVariableMetric97

Field label	Floodlight Variable 97
Field type	metric
Data type	float.number.value

floodlightVariableMetric98

Field label	Floodlight Variable 98
Field type	metric
Data type	float.number.value

floodlightVariableMetric99

Field label	Floodlight Variable 99
Field type	metric
Data type	float.number.value

floodlightVariableMetric100

Field label	Floodlight Variable 100
Field type	metric
Data type	float.number.value

lastImpressionAttributedTransactionCount

Field label	View-through Transaction Count
Field type	metric
Data type	float.number.value

lastClickAttributedTransactionCount

Field label	Click-through Transaction Count
Field type	metric
Data type	float.number.value

IN STREAM VIDEO

companionCreative

Field label	Companion creative
Field type	dimension
Data type	string.text.value

companionCreativeId

Field label	Companion creative ID
Field type	dimension
Data type	string.text.value

companionCreativeSize

Field label	Companion creative pixel size
Field type	dimension
Data type	string.text.value

videoCompanionClicks

Field label	Companion clicks
Field type	metric
Data type	int.number.value

videoCompanionImpressions

Field label	Companion impressions
Field type	metric
Data type	int.number.value

richMediaVideoTrueViews

Field label	Video true views (deprecated)
Field type	metric
Data type	int.number.value

richMediaTrueViewViews

Field label	TrueView Views
Description	TrueView Views
Field type	metric
Data type	int.number.value

KEYWORD

keyword

Field label	Keyword
Field type	dimension
Data type	string.text.value

LOCATION

country

Field label	Country
Field type	dimension
Data type	string.geo.country

state

Field label	Region
Field type	dimension
Data type	string.geo.region

dmaRegion

Field label	Designated market area (DMA)
Field type	dimension
Data type	string.text.value

city

Field label	City
Field type	dimension
Data type	string.geo.city

zipCode

Field label	Postal code
Field type	dimension
Data type	string.geo.zip

MEDIA COST

activityDeliveryStatus

Field label	Activity Delivery Status
Field type	metric
Data type	float.number.value

clickDeliveryStatus

Field label	Click delivery status
Field type	metric
Data type	float.number.value

costPerActivity

Field label	Cost per activity
Field type	metric
Data type	float.number.value

costPerClick

Field label	Cost per click
Field type	metric
Data type	float.number.value

costPerRevenue

Field label	Cost per revenue
Field type	metric
Data type	float.number.value

effectiveCpm

Field label	Effective CPM
Field type	metric
Data type	float.number.value

impressionDeliveryStatus

Field label	Impression Delivery Status
Field type	metric
Data type	float.number.value

mediaCost

Field label	Media cost
Field type	metric
Data type	float.number.value

plannedMediaCost

Field label	Planned media cost
Field type	metric
Data type	float.number.value

PLACEMENT

domain

Field label	Domain
Field type	dimension
Data type	string.text.value

placement

Field label	Placement
Field type	dimension
Data type	string.text.value

placementCompatibility

Field label	Placement compatibility
Field type	dimension
Data type	string.text.value

placementCostStructure

Field label	Placement cost structure
Field type	dimension
Data type	string.text.value

placementEndDate

Field label	Placement end date
Field type	dimension
Data type	string.time.date

placementId

Field label	Placement ID
Field type	dimension
Data type	string.text.value

placementRate

Field label	Placement rate
Field type	dimension
Data type	string.text.value

placementSize

Field label	Placement pixel size
Field type	dimension
Data type	string.text.value

placementStartDate

Field label	Placement start date
Field type	dimension
Data type	string.time.date

placementStrategy

Field label	Placement strategy
Field type	dimension
Data type	string.text.value

placementTotalBookedUnits

Field label	Placement total booked units
Field type	dimension
Data type	string.text.value

placementTotalPlannedMediaCost

Field label	Placement total planned media cost
Field type	dimension
Data type	string.text.value

paymentSource

Field label	Payment source
Field type	dimension
Data type	string.text.value

renderingId

Field label	Rendering ID
Field type	dimension
Data type	string.text.value

site

Field label	Site (DCM)
Field type	dimension
Data type	string.text.value

siteDirectory

Field label	Site (site directory)
Field type	dimension
Data type	string.text.value

siteDirectoryId

Field label	Site ID (site directory)
Field type	dimension
Data type	string.text.value

siteId

Field label	Site ID (DCM)
Field type	dimension
Data type	string.text.value

siteKeyname

Field label	Site keyname
Field type	dimension
Data type	string.text.value

app

Field label	App
Description	The mobile app where your ads served
Field type	dimension
Data type	string.text.value

appId

Field label	App ID
Description	The Google Play Store ID or iOS App Store ID of an app
Field type	dimension
Data type	string.text.value

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

REACH (PERCENT)

cookieReachDuplicateImpressionReachPercent

Field label	Cookie Reach: Duplicate impression reach %
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

cookieReachDuplicateClickReachPercent

Field label	Cookie Reach: Duplicate click reach %
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

cookieReachDuplicateTotalReachPercent

Field label	Cookie Reach: Duplicate total reach %
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

cookieReachExclusiveImpressionReachPercent

Field label	Cookie Reach: Exclusive impression reach %
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

cookieReachExclusiveClickReachPercent

Field label	Cookie Reach: Exclusive click reach %
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

cookieReachExclusiveTotalReachPercent

Field label	Cookie Reach: Exclusive total reach %
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

cookieReachOverlapImpressionReachPercent

Field label	Cookie Reach: Overlap impression reach %
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

cookieReachOverlapClickReachPercent

Field label	Cookie Reach: Overlap click reach %
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

cookieReachOverlapTotalReachPercent

Field label	Cookie Reach: Overlap total reach %
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

REACH (SLOW)

incrementalClickReach

Field label	Cookie Reach: Incremental click reach
Field type	metric
Data type	int.number.value

incrementalImpressionReach

Field label	Cookie Reach: Incremental impression reach
Field type	metric
Data type	int.number.value

incrementalTotalReach

Field label	Cookie Reach: Incremental total reach
Field type	metric
Data type	int.number.value

impressionReach

Field label	Cookie Reach: Impression reach
Field type	metric
Data type	int.number.value

clickReach

Field label	Cookie Reach: Click reach
Field type	metric
Data type	int.number.value

totalReach

Field label	Cookie Reach: Total reach
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

averageImpressionFrequency

Field label	Cookie Reach: Average impression frequency
Field type	metric
Data type	float.number.value

cookieReachDuplicateImpressionReach

Field label	Cookie Reach: Duplicate impression reach
Field type	metric
Data type	int.number.value

cookieReachDuplicateClickReach

Field label	Cookie Reach: Duplicate click reach
Field type	metric
Data type	int.number.value

cookieReachDuplicateTotalReach

Field label	Cookie Reach: Duplicated total reach
Field type	metric
Data type	int.number.value

cookieReachExclusiveImpressionReach

Field label	Cookie Reach: Exclusive impression reach
Field type	metric
Data type	int.number.value

cookieReachExclusiveClickReach

Field label	Cookie Reach: Exclusive click reach
Field type	metric
Data type	int.number.value

cookieReachExclusiveTotalReach

Field label	Cookie Reach: Exclusive total reach
Field type	metric
Data type	int.number.value

cookieReachOverlapImpressionReach

Field label	Cookie Reach: Overlap impression reach
Field type	metric
Data type	int.number.value

cookieReachOverlapClickReach

Field label	Cookie Reach: Overlap click reach
Field type	metric
Data type	int.number.value

cookieReachOverlapTotalReach

Field label	Cookie Reach: Overlap total reach
Field type	metric
Data type	int.number.value

RICH MEDIA

richMediaCustomVariable

Field label	Custom variable
Field type	dimension
Data type	string.text.value

richMediaVideo4asaId

Field label	Video 4 As Ad-ID
Field type	dimension
Data type	string.text.value

richMediaVideoLength

Field label	Video length
Field type	dimension
Data type	string.text.value

richMediaEventTypeIdAndName

Field label	Rich Media Event
Field type	dimension
Data type	string.text.value

richMediaAverageDisplayTime

Field label	Average display time
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

richMediaAverageExpansionTime

Field label	Average expansion time
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

richMediaAverageInteractionTime

Field label	Average interaction time
Field type	metric
Data type	float.number.value

richMediaCustomAverageTime

Field label	Average time
Field type	metric
Data type	float.number.value

richMediaBackupImages

Field label	Backup image
Field type	metric
Data type	int.number.value

richMediaCodeServes

Field label	Code serves
Field type	metric
Data type	int.number.value

richMediaCustomCounters

Field label	Counters
Field type	metric
Data type	int.number.value

richMediaCustomVariableCount1

Field label	Custom variable count 1
Field type	metric
Data type	int.number.value

richMediaCustomVariableCount2

Field label	Custom variable count 2
Field type	metric
Data type	int.number.value

richMediaCustomExits

Field label	Exits
Field type	metric
Data type	int.number.value

richMediaExpansionTime

Field label	Expansion time
Field type	metric
Data type	int.number.value

richMediaExpansions

Field label	Expansions
Field type	metric
Data type	int.number.value

richMediaAverageFullScreenViewTime

Field label	Full-screen average view time
Field type	metric
Data type	float.number.value

richMediaFullScreenImpressions

Field label	Full-screen impressions
Field type	metric
Data type	int.number.value

richMediaFullScreenVideoCompletes

Field label	Full-screen video completions
Field type	metric
Data type	int.number.value

richMediaFullScreenVideoPlays

Field label	Full-Screen video plays
Field type	metric
Data type	int.number.value

richMediaInteractionRate

Field label	Interaction Rate
Field type	metric
Data type	float.number.ratio

richMediaInteractiveImpressions

Field label	Interactive impressions
Field type	metric
Data type	int.number.value

richMediaManualCloses

Field label	Manual Closes
Field type	metric
Data type	int.number.value

richMediaClickRate

Field label	Rich Media Click Rate
Field type	metric
Data type	float.number.ratio

richMediaClicks

Field label	Rich media clicks
Field type	metric
Data type	int.number.value

richMediaImpressions

Field label	Rich media Impressions
Field type	metric
Data type	int.number.value

richMediaCustomTimers

Field label	Timers
Field type	metric
Data type	int.number.value

richMediaDisplayTime

Field label	Total display time
Field type	metric
Data type	int.number.value

richMediaInteractionTime

Field label	Total interaction time
Field type	metric
Data type	int.number.value

richMediaInteractions

Field label	Total interactions
Field type	metric
Data type	int.number.value

richMediaAverageVideoViewTime

Field label	Video average view time
Field type	metric
Data type	float.number.value

richMediaVideoFirstQuartileCompletes

Field label	Video First quartile completions
Field type	metric
Data type	int.number.value

richMediaVideoThirdQuartileCompletes

Field label	Video Third quartile completions
Field type	metric
Data type	int.number.value

richMediaVideoCompanionClicks

Field label	Video companion clicks
Field type	metric
Data type	int.number.value

richMediaVideoCompletions

Field label	Video completions
Field type	metric
Data type	int.number.value

richMediaVideoFullScreens

Field label	Video full-screen
Field type	metric
Data type	int.number.value

richMediaVideoInteractionRate

Field label	Video Interaction Rate
Field type	metric
Data type	float.number.ratio

richMediaVideoInteractions

Field label	Video interactions
Field type	metric
Data type	int.number.value

richMediaVideoMidpoints

Field label	Video midpoints
Field type	metric
Data type	int.number.value

richMediaVideoMutes

Field label	Video mutes
Field type	metric
Data type	int.number.value

richMediaVideoPauses

Field label	Video pauses
Field type	metric
Data type	int.number.value

richMediaVideoPlays

Field label	Video plays
Field type	metric
Data type	int.number.value

richMediaVideoProgressEvents

Field label	Video progress events
Field type	metric
Data type	int.number.value

richMediaVideoReplays

Field label	Video replays
Field type	metric
Data type	int.number.value

richMediaVideoSkips

Field label	Video skips
Field type	metric
Data type	int.number.value

richMediaVideoStops

Field label	Video stops
Field type	metric
Data type	int.number.value

richMediaVideoUnmutes

Field label	Video unmutes
Field type	metric
Data type	int.number.value

richMediaVideoViewRate

Field label	Video view rate
Field type	metric
Data type	float.number.ratio

richMediaVideoViews

Field label	Video views
Field type	metric
Data type	int.number.value

ROADBLOCK

packageRoadblock

Field label	Package/roadblock
Field type	dimension
Data type	string.text.value

packageRoadblockId

Field label	Package/roadblock ID
Field type	dimension
Data type	string.text.value

packageRoadblockStrategy

Field label	Package/roadblock strategy
Field type	dimension
Data type	string.text.value

packageRoadblockTotalBookedUnits

Field label	Package/roadblock total booked units
Field type	dimension
Data type	string.text.value

SEARCH

naturalSearchEngineCountry

Field label	Natural search engine country
Field type	dimension
Data type	string.geo.country

naturalSearchEngineProperty

Field label	Natural search engine property
Field type	dimension
Data type	string.text.value

naturalSearchLandingPage

Field label	Natural search landing page
Field type	dimension
Data type	string.text.value

naturalSearchLandingPageQueryString

Field label	Natural search landing page query string
Field type	dimension
Data type	string.text.value

naturalSearchProcessedLandingPage

Field label	Natural search processed landing page
Field type	dimension
Data type	string.text.value

naturalSearchProcessedLandingPageQueryString

Field label	Natural search processed landing page query string
Field type	dimension
Data type	string.text.value

naturalSearchQuery

Field label	Natural search query
Field type	dimension
Data type	string.text.value

landingPageUrl

Field label	Landing Page URL
Field type	dimension
Data type	string.text.url

paidSearchAd

Field label	Paid search ad
Field type	dimension
Data type	string.text.value

paidSearchAdGroup

Field label	Paid search ad group
Field type	dimension
Data type	string.text.value

paidSearchAdGroupId

Field label	Paid search ad group ID
Field type	dimension
Data type	string.text.value

paidSearchAdId

Field label	Paid search ad ID
Field type	dimension
Data type	string.text.value

paidSearchAdvertiser

Field label	Paid search advertiser
Field type	dimension
Data type	string.text.value

paidSearchAdvertiserId

Field label	Paid search advertiser ID
Field type	dimension
Data type	string.text.value

paidSearchAgency

Field label	Paid search agency
Field type	dimension
Data type	string.text.value

paidSearchAgencyId

Field label	Paid search agency ID
Field type	dimension
Data type	string.text.value

paidSearchBidStrategy

Field label	Paid search bid strategy
Field type	dimension
Data type	string.text.value

paidSearchBidStrategyId

Field label	Paid search bid strategy ID
Field type	dimension
Data type	string.text.value

paidSearchCampaign

Field label	Paid search campaign
Field type	dimension
Data type	string.text.value

paidSearchCampaignId

Field label	Paid search campaign ID
Field type	dimension
Data type	string.text.value

paidSearchEngineAccount

Field label	Paid search engine account
Field type	dimension
Data type	string.text.value

paidSearchEngineAccountId

Field label	Paid search engine account ID
Field type	dimension
Data type	string.text.value

paidSearchKeyword

Field label	Paid search keyword
Field type	dimension
Data type	string.text.value

paidSearchKeywordId

Field label	Paid search keyword ID
Field type	dimension
Data type	string.text.value

paidSearchLandingPageUrl

Field label	Paid search landing page URL
Field type	dimension
Data type	string.text.url

paidSearchLegacyKeywordId

Field label	Paid search legacy keyword ID
Field type	dimension
Data type	string.text.value

paidSearchMatchType

Field label	Paid search match type
Field type	dimension
Data type	string.text.value

naturalSearchActions

Field label	Natural search actions
Field type	metric
Data type	float.number.value

naturalSearchClicks

Field label	Natural search clicks
Field type	metric
Data type	int.number.value

naturalSearchRevenue

Field label	Natural search revenue
Field type	metric
Data type	float.number.value

naturalSearchTransactions

Field label	Natural search transactions
Field type	metric
Data type	float.number.value

paidSearchActionConversionPercentage

Field label	Floodlight: Paid Search Action Conversion Percentage
Field type	metric
Data type	float.number.ratio

paidSearchActions

Field label	Paid search actions
Field type	metric
Data type	float.number.value

paidSearchAverageCostPerAction

Field label	Floodlight: paid search average cost per action
Field type	metric
Data type	float.number.value

paidSearchAverageCostPerTransaction

Field label	Floodlight: paid search average cost per transaction
Field type	metric
Data type	float.number.value

paidSearchAverageDfaTransactionAmount

Field label	Floodlight: paid search average DFA transaction amount
Field type	metric
Data type	float.number.value

paidSearchAveragePosition

Field label	Paid search average position
Field type	metric
Data type	float.number.value

paidSearchClickRate

Field label	Paid search click rate
Field type	metric
Data type	float.number.ratio

paidSearchClicks

Field label	Paid search clicks
Field type	metric
Data type	int.number.value

paidSearchCost

Field label	Paid search cost
Field type	metric
Data type	float.number.value

paidSearchImpressions

Field label	Paid search impressions
Field type	metric
Data type	int.number.value

paidSearchRevenue

Field label	Paid search revenue
Field type	metric
Data type	float.number.value

paidSearchSpendPerTransactionRevenue

Field label	Floodlight: Paid search spend per transaction revenue
Field type	metric
Data type	float.number.value

paidSearchTransactionConversionPercentage

Field label	Floodlight: Paid Search Transaction Conversion Percentage
Field type	metric
Data type	float.number.ratio

paidSearchTransactionRevenuePerSpend

Field label	Floodlight: Paid search transaction revenue per spend
Field type	metric
Data type	float.number.value

paidSearchTransactions

Field label	Paid search transactions
Field type	metric
Data type	float.number.value

paidSearchVisits

Field label	Paid search visits
Field type	metric
Data type	int.number.value

SYSTEM

browserPlatform

Field label	Browser/platform
Field type	dimension
Data type	string.text.value

operatingSystem

Field label	Operating system
Field type	dimension
Data type	string.text.value

operatingSystemVersion

Field label	Operating system version
Field type	dimension
Data type	string.text.value

ordValue

Field label	ORD Value
Field type	dimension
Data type	string.text.value

platformType

Field label	Platform type
Field type	dimension
Data type	string.text.value

eventPlatformType

Field label	Attributed event platform type
Field type	dimension
Data type	string.text.value

connectionType

Field label	Connection type
Field type	dimension
Data type	string.text.value

connectionSpeed

Field label	Connection speed
Field type	dimension
Data type	string.text.value

mobileCarrier

Field label	Mobile carrier
Field type	dimension
Data type	string.text.value

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

Year

Field label	Year
Field type	dimension
Data type	string.time.year

Month

Field label	Month
Field type	dimension
Data type	string.time.month

Yearmonth

Field label	Year & Month
Field type	dimension
Data type	string.time.yearmonth

yearweek

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

yearweekiso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

yearweekiso_daterange

Field label	Week (Mon-Sun, dates)
Field type	dimension
Data type	string.text.value

dayOfMonth

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

Date

Field label	Date
Field type	dimension
Data type	string.time.date

Hour

Field label	Hour
Field type	dimension
Data type	string.time.hour

UNIQUE REACH (BETA)

uniqueReachAverageImpressionFrequency

Field label	Unique Reach: Average impression frequency
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

uniqueReachImpressionReach

Field label	Unique Reach: Impression reach
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

uniqueReachClickReach

Field label	Unique Reach: Click reach
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

uniqueReachTotalReach

Field label	Unique Reach: Total reach
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

USERS

userList

Field label	User list
Field type	dimension
Data type	string.text.value

userListCurrentSize

Field label	User list current size
Field type	dimension
Data type	string.text.value

userListDescription

Field label	User list description
Field type	dimension
Data type	string.text.value

userListId

Field label	User list ID
Field type	dimension
Data type	string.text.value

userListMembershipLifeSpan

Field label	User list membership life span
Field type	dimension
Data type	string.text.value

VERIFICATION

sensitiveCategory

Field label	Sensitive categories
Description	Category type used to classify content where ads were displayed, such as "Adult", "Suggestive", "Politics", etc. If it cannot be classified, it will be as "(not set)"
Field type	dimension
Data type	string.text.value

verificationClassifiedImpressions

Field label	Classified impressions
Field type	metric
Data type	int.number.value

verificationPublisherProblems

Field label	Publisher problems
Field type	metric
Data type	int.number.value

verificationReportingProblems

Field label	Reporting problems
Field type	metric
Data type	int.number.value

verificationServingProblems

Field label	Serving problems
Field type	metric
Data type	int.number.value

verificationVerifiableImpressions

Field label	Verifiable impressions
Field type	metric
Data type	int.number.value

verificationWarnings

Field label	Warnings
Field type	metric
Data type	int.number.value