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Google AdSense metrics and dimensions

  • Updated on Mar 23, 2026
  • Published on Aug 5, 2025
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Supermetrics brings all your Google AdSense data into Google Sheets, Looker Studio, Power BI, Excel

22 metrics53 dimensions

ACCOUNT

account_id
Field label Account ID
Description The account ID. Example: ca-pub-088712
Field type dimension
Data type string.text.value
ad_client_id
Field label Client ID
Description The ID of an ad client. Example: ca-feed-pub-088712
Field type dimension
Data type string.text.value

AD FORMAT

ad_format_code
Field label Format code
Description Ad format code indicating the way an ad is shown to the users on your site. Examples: ON_PAGE, ANCHOR, INTERSTITIAL
Field type dimension
Data type string.text.value
ad_format_name
Field label Format name
Description Localized ad format name indicating the way an ad is shown to the users on your site. Examples: In-page, Anchor, or Vignette
Field type dimension
Data type string.text.value

AD REQUESTS

ad_requests
Field label Ad requests
Description The number of ad units that requested ads (for content ads) or search queries (for search ads)
Field type metric
Data type int.number.value
ad_requests_coverage
Field label Ad requests coverage
Description The ratio of requested ad units or queries to the number returned to the site. Not calculated
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
ad_requests_ctr
Field label Ad requests CTR (%)
Description The percentage of ad requests that resulted in a click. Calculated by: (Ad clicks / Ad requests) * 100
Field type metric
Data type float.number.percentage
ad_requests_rpm
Field label Ad requests RPM
Description The revenue per thousand ad requests. Calculated by: (Estimated earnings / Ad requests) * 1000
Field type metric
Data type float.currency.value
matched_ad_request
Field label Matched ad request
Description The number of ad units (for content ads) or search queries (for search ads) that showed ads
Field type metric
Data type int.number.value
matched_ad_request_ctr
Field label Matched ad request CTR (%)
Description The percentage of matched queries that resulted in a click. Calculated by: (Ad clicks / Matched ad requests) * 100
Field type metric
Data type float.number.percentage
matched_ad_request_rpm
Field label Matched ad request RPM
Description The revenue per thousand matched queries. Calculated by: (Estimated earnings / Matched ad requests) * 1000
Field type metric
Data type float.number.value

AD UNIT

ad_unit_id
Field label Unit ID
Description The unique ID of an ad unit. Example: ca-pub-088712:837572
Field type dimension
Data type string.text.value
ad_unit_name
Field label Unit name
Description The name of an ad unit
Field type dimension
Data type string.text.value
ad_unit_size_code
Field label Unit size code
Description The size code of an ad unit. Examples: 720x42 or mobile_single
Field type dimension
Data type string.text.value
ad_unit_size_name
Field label Unit size name
Description The size name of an ad unit. Examples: 720x42 or Single (Mobile)
Field type dimension
Data type string.text.value

BID

bid_type_code
Field label Bid type
Description The type of a bid. Examples: cpc, cpm
Field type dimension
Data type string.text.value
bid_type_name
Field label Bid name
Description A bid type name. Examples: CPC bids, CPM bids
Field type dimension
Data type string.text.value

CLICKS AND EARNINGS

ad_clicks
Field label Ad clicks
Description The number of times a user clicked on a standard content ad
Field type metric
Data type int.number.value
cost_per_click
Field label CPC
Description The amount you earn each time a user clicks on your ad
Field type metric
Data type float.currency.value
cost_per_click_eur
Field label CPC (EUR)
Description The amount you earn each time a user clicks on your ad in EUR
Field type metric
Data type float.currency.value
Services Currency conversion
cost_per_click_usd
Field label CPC (USD)
Description The amount you earn each time a user clicks on your ad in USD
Field type metric
Data type float.currency.value
Services Currency conversion
cost_per_click_gbp
Field label CPC (GBP)
Description The amount you earn each time a user clicks on your ad in GBP
Field type metric
Data type float.currency.value
Services Currency conversion
earnings
Field label Estimated earnings
Description The estimated earnings of the publisher
Field type metric
Data type float.currency.value
earnings_eur
Field label Estimated earnings (EUR)
Description The estimated earnings of the publisher in EUR
Field type metric
Data type float.currency.value
Services Currency conversion
earnings_usd
Field label Estimated earnings (USD)
Description The estimated earnings of the publisher in USD
Field type metric
Data type float.currency.value
Services Currency conversion
earnings_gbp
Field label Estimated earnings (GBP)
Description The estimated earnings of the publisher in GBP
Field type metric
Data type float.currency.value
Services Currency conversion

COUNTRY

country_code
Field label Country code
Description The CLDR Region Code. Examples: US, FR
Field type dimension
Data type string.geo.country.twolettercode
country_name
Field label Country name
Description Region name. Examples: United States, France
Field type dimension
Data type string.geo.country

CUSTOM CHANNEL

cstm_channel_id
Field label Channel ID
Description The ID of a custom channel
Field type dimension
Data type string.text.value
cstm_channel_name
Field label Channel name
Description The name of a custom channel
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEPRECATED

ad_unit_code
Field label Unit code
Description The code of an ad unit. This value is not necessarily unique across ad clients. Example: 837572.
Field type dimension
Data type int.number.value
🚫 Deprecated Deprecated on 2021-08-01
cstm_channel_code
Field label Channel code
Description The code of a custom channel.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2021-08-01

DOMAIN

domain_name
Field label Domain name
Description A domain name
Field type dimension
Data type string.text.value

IMPRESSIONS

individual_ad_impressions
Field label Ad impressions
Description The number of times an individual ad is displayed on your website. Different ad formats will display varying numbers of ads
Field type metric
Data type int.number.value
individual_ad_impressions_ctr
Field label Ad impressions CTR (%)
Description The percentage of individual ad impressions that resulted in a click. Calculated by: (Ad clicks / Ad impressions) * 100
Field type metric
Data type float.number.percentage
individual_ad_impressions_rpm
Field label Ad impressions RPM
Description The revenue per thousand individual ad impressions. Calculated by: (Estimated earnings / Ad impressions) * 1000
Field type metric
Data type float.number.value

NETWORK

buyer_network_id
Field label Network ID
Description The ID of an ad network that sends ads to your site
Field type dimension
Data type string.text.value
buyer_network_name
Field label Network name
Description The name of an ad network that sends ads to your site. Example: Google Adwords
Field type dimension
Data type string.text.value

PAGE VIEWS

page_views
Field label Page views
Description The number of page views
Field type metric
Data type int.number.value
page_views_ctr
Field label Page views CTR (%)
Description The percentage of individual page views that resulted in a click. Calculated by: (Ad clicks / Page views) * 100
Field type metric
Data type float.number.percentage
page_views_rpm
Field label Page views RPM
Description The revenue per thousand page views. Calculated by: (Estimated earnings / Page views) * 1000
Field type metric
Data type float.number.value

PLATFORM AND PRODUCT

platform_type_code
Field label Platform type code
Description The code of a platform type. Examples: HighEndMobile, Desktop
Field type dimension
Data type string.text.value
platform_type_name
Field label Platform type name
Description The name of a platform type. Examples: High-end mobile devices, Desktop
Field type dimension
Data type string.text.value
product_code
Field label Product code
Description The code of a product. Examples: AFC, AFS
Field type dimension
Data type string.text.value
product_name
Field label Product name
Description The name of a product. Examples: AdSense for Content, AdSense for Search
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

TARGET

targeting_type_code
Field label Targeting type code
Description A targeting type code. Examples: Keyword, UserInterest, RunOfNetwork
Field type dimension
Data type string.text.value
targeting_type_name
Field label Targeting type name
Description A targeting type name. Examples: Contextual, Personalized, Run of Network
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Description Year, e.g. 2017
Field type dimension
Data type string.time.year
yearofweek
Field label Year of week (Sun-Sat)
Description Year of week for US-style Sunday-Saturday weeks, e.g. 2017
Field type dimension
Data type string.time.year
yearofweekiso
Field label Year of week (Mon-Sun)
Description Year of week for ISO standard Monday-Sunday weeks, e.g. 2017
Field type dimension
Data type string.time.year
yearmonth
Field label Year & month
Description Year and month, e.g. 2017|06
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Description Month, e.g. 6
Field type dimension
Data type string.time.month
yearweek
Field label Year & week (Sun-Sat)
Description Year and week for US-style Sunday-Saturday weeks, e.g. 2017|08
Field type dimension
Data type string.time.yearweek
yearweekiso
Field label Year & week (Mon-Sun)
Description Year and week for ISO standard Monday-Sunday weeks, e.g. 2017|08
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sat-Sun)
Description US week number, e.g. 51
Field type dimension
Data type string.time.week
weekiso
Field label Week (Mon-Sun)
Description ISO week number, e.g. 51
Field type dimension
Data type string.time.weekiso
dayofmonth
Field label Day of month
Description Day of month, e.g. 2
Field type dimension
Data type string.time.dayofmonth
dayofweekname
Field label Day of week (Sun-Sat)
Description Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday
Field type dimension
Data type string.time.dayofweek
dayofweeknameiso
Field label Day of week (Mon-Sun)
Description Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Description Date, e.g. 2017-01-31
Field type dimension
Data type string.time.date

URL CHANNEL

url_channel_id
Field label URL channel ID
Description The ID of a URL channel
Field type dimension
Data type string.text.value
url_channel_name
Field label URL channel name
Description The domain name
Field type dimension
Data type string.text.value

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