Google Ads fields

152 metrics627 dimensions

Search fields

ACCOUNT

profile

Field label	Account name
Field type	dimension
Data type	string.text.value

profileID

Field label	Account ID
Field type	dimension
Data type	string.text.value

account_edit_link

Field label	Account edit link
Description	Link to edit the Google Ads account
Field type	dimension
Data type	string.text.url

Accountname_fromAW

Field label	Company name
Field type	dimension
Data type	string.text.value

Currencycode

Field label	Currency code
Field type	dimension
Data type	string.currency.code

Timezone

Field label	Time zone
Field type	dimension
Data type	string.time.timezone

ACTIVE VIEW

ActiveViewImpressions

Field label	Viewable impressions
Description	How often your ad has become viewable on a Display Network site
Field type	metric
Data type	int.number.value

viewableCTR

Field label	Viewable CTR
Description	How often people clicked your ad after it became viewable
Field type	metric
Data type	float.number.ratio

viewableCPM

Field label	Viewable CPM
Description	Average cost of viewable impressions (ActiveViewImpressions)
Field type	metric
Data type	float.currency.value

ActiveViewMeasurability

Field label	Measurable rate
Description	The ratio of impressions that could be measured by Active View over the number of served impressions
Field type	metric
Data type	float.number.ratio

ActiveViewMeasurableCost

Field label	Measurable cost
Description	The cost of the impressions you received that were measurable by Active View
Field type	metric
Data type	float.currency.value

ActiveViewMeasurableImpressions

Field label	Measurable impressions
Description	The number of times your ads are appearing on placements in positions where they can be seen
Field type	metric
Data type	int.number.value

ActiveViewViewability

Field label	Viewable rate
Description	The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions)
Field type	metric
Data type	float.number.ratio

Headline

Field label	Headline
Field type	dimension
Data type	string.text.value

AdHeadline1

Field label	Headline 1 (Multi asset)
Description	First headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline2

Field label	Headline 2 (Multi asset)
Description	Second headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline3

Field label	Headline 3 (Multi asset)
Description	Third headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline4

Field label	Headline 4 (Multi asset)
Description	Fourth headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline5

Field label	Headline 5 (Multi asset)
Description	Fifth headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline6

Field label	Headline 6 (Multi asset)
Description	Sixth headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline7

Field label	Headline 7 (Multi asset)
Description	Seventh headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline8

Field label	Headline 8 (Multi asset)
Description	Eighth headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline9

Field label	Headline 9 (Multi asset)
Description	Ninth headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline10

Field label	Headline 10 (Multi asset)
Description	Tenth headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline11

Field label	Headline 11 (Multi asset)
Description	Eleventh headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline12

Field label	Headline 12 (Multi asset)
Description	Twelfth headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline13

Field label	Headline 13 (Multi asset)
Description	Thirteenth headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline14

Field label	Headline 14 (Multi asset)
Description	Fourteenth headline text asset of the ad
Field type	dimension
Data type	string.text.value

AdHeadline15

Field label	Headline 15 (Multi asset)
Description	Fifteenth headline text asset of the ad
Field type	dimension
Data type	string.text.value

HeadlinePart1

Field label	Headline part 1
Description	The first part of an expanded text ad headline
Field type	dimension
Data type	string.text.value

HeadlinePart2

Field label	Headline part 2
Description	The second part of an expanded text ad headline
Field type	dimension
Data type	string.text.value

HeadlinePart3

Field label	Headline part 3
Description	The third part of an expanded text ad headline
Field type	dimension
Data type	string.text.value

LongHeadline

Field label	Long headline
Description	The long format of the headline in a responsive display ad
Field type	dimension
Data type	string.text.value

ShortHeadline

Field label	Short headline
Description	The short format of the headline in a responsive display ad
Field type	dimension
Data type	string.text.value

path1

Field label	Path 1
Description	The text that appears in the ad with the displayed URL for an expanded text ad
Field type	dimension
Data type	string.text.value

path2

Field label	Path 2
Description	In addition to "Path1", more text that appears in the ad with the displayed URL for an expanded text ad
Field type	dimension
Data type	string.text.value

Description

Field label	Description
Description	The descriptive text of an expanded text ad or responsive display ad
Field type	dimension
Data type	string.text.value

Description1

Field label	Description 1
Description	Line 1 description of the Ad
Field type	dimension
Data type	string.text.value

Description2

Field label	Description 2
Description	Line 2 description of the Ad
Field type	dimension
Data type	string.text.value

TextAdDescription1

Field label	Expanded text ad description 1
Description	The description 1 of the expanded text ad
Field type	dimension
Data type	string.text.value

TextAdDescription2

Field label	Expanded text ad description 2
Description	The description 2 of the expanded text ad
Field type	dimension
Data type	string.text.value

AdBusinessName

Field label	Business name
Description	Business/advertiser/brand name in the ad
Field type	dimension
Data type	string.text.value

AdCallToActionText

Field label	Call to action text
Description	The call-to-action text for the ad
Field type	dimension
Data type	string.text.value

AdID

Field label	Ad ID
Description	The ID of the Ad. This field may contain IDs of ads that are not supported in the report request's API version
Field type	dimension
Data type	string.text.value

AdFormatType

Field label	Ad format type
Description	The format type used by the ad
Field type	dimension
Data type	string.text.value

Adtype

Field label	Ad type
Field type	dimension
Data type	string.text.value

Adstatus

Field label	Ad status
Field type	dimension
Data type	string.text.value

ad_strength

Field label	Ad strength
Description	Overall ad strength of this ad or asset group
Field type	dimension
Data type	string.text.value

Adapprovalstatus

Field label	Ad approval status
Field type	dimension
Data type	string.text.value

Slot

Field label	Slot
Field type	dimension
Data type	string.text.value

SystemServingStatus

Field label	System serving status
Description	Serving status of the criterion, either ELIGIBLE or RARELY_SERVED
Field type	dimension
Data type	string.text.value

effectiveFinalURL

Field label	Effective final URL
Description	Effective final URL of the impressions. Uses Expanded landing page view data
Field type	dimension
Data type	string.text.url

UnexpandedEffectiveFinalUrl

Field label	Unexpanded effective final URL
Description	Unexpanded effective final URL of the impressions. Uses Landing page view data
Field type	dimension
Data type	string.text.url

effectiveTrackingURLTemplate

Field label	Effective tracking URL template
Description	The URL template used for constructing the tracking URL
Field type	dimension
Data type	string.text.url

finalURL

Field label	Final URL
Description	Final URL of the impressions
Field type	dimension
Data type	string.text.url

DisplayURL

Field label	Display URL
Field type	dimension
Data type	string.text.url

FinalMobileUrls

Field label	Final mobile URL
Description	List of final mobile URLs of the main object of this row
Field type	dimension
Data type	string.text.url

TrackingUrlTemplate

Field label	Tracking URL template
Description	Tracking template of the main object of this row
Field type	dimension
Data type	string.text.value

CustomUrlParameters

Field label	Custom URL parameters
Field type	dimension
Data type	string.text.json

Imageadname

Field label	Image ad name
Field type	dimension
Data type	string.text.value

ImageadURL

Field label	Image ad URL
Field type	dimension
Data type	string.text.url

ImageCreativeImageHeight

Field label	Image height
Description	The height of the image ad. For other ad types, this will have no values
Field type	dimension
Data type	int.number.value

ImageCreativeImageWidth

Field label	Image width
Description	The width of the image ad. For other ad types, this will have no values
Field type	dimension
Data type	int.number.value

DevicePreference

Field label	Device preference
Field type	dimension
Data type	string.text.value

Automated

Field label	Automated
Description	Indicates if this ad is automatically created by Google Ads
Field type	dimension
Data type	bool

AdDescription1

Field label	Description 1 (Multi asset)
Description	First descriptive text of the ad
Field type	dimension
Data type	string.text.value

AdDescription2

Field label	Description 2 (Multi asset)
Description	Second descriptive text of the ad
Field type	dimension
Data type	string.text.value

AdDescription3

Field label	Description 3 (Multi asset)
Description	Third descriptive text of the ad
Field type	dimension
Data type	string.text.value

AdDescription4

Field label	Description 4 (Multi asset)
Description	Fourth descriptive text of the ad
Field type	dimension
Data type	string.text.value

AdDescription5

Field label	Description 5 (Multi asset)
Description	Fifth descriptive text of the ad
Field type	dimension
Data type	string.text.value

utm_source

Field label	Source (utm)
Description	Value of the utm_source parameter extracted from the ad destination URL
Field type	dimension
Data type	string.text.value

utm_medium

Field label	Medium (utm)
Description	Value of the utm_medium parameter extracted from the ad destination URL
Field type	dimension
Data type	string.text.value

utm_campaign

Field label	Campaign (utm)
Description	Value of the utm_campaign parameter extracted from the ad destination URL
Field type	dimension
Data type	string.text.value

utm_term

Field label	Term (utm)
Description	Value of the utm_term parameter extracted from the ad destination URL
Field type	dimension
Data type	string.text.value

utm_content

Field label	Content (utm)
Description	Value of the utm_content parameter extracted from the ad destination URL
Field type	dimension
Data type	string.text.value

AD & ORGANIC COMBINED

CombinedAdsOrganicClicks

Field label	Combined clicks
Field type	metric
Data type	int.number.value

CombinedAdsOrganicQueries

Field label	Combined queries
Description	Total number of searches that returned pages from your site in the organic search results or triggered one of your ads
Field type	metric
Data type	int.number.value

CombinedAdsOrganicClicksPerQuery

Field label	Combined clicks per query
Field type	metric
Data type	float.number.value

AD EXTENSION

IsSelfAction

Field label	Action target
Field type	dimension
Data type	bool

IsSelfActionRaw

Field label	Interaction On This Asset
Description	Indicates whether the interaction metrics occurred on the asset itself (True) or a different asset or ad unit (False)
Field type	dimension
Data type	bool
Destinations	API, Data warehouse

AD GROUP

Adgroupname

Field label	Ad group name
Description	The name of the AdGroup
Field type	dimension
Data type	string.text.value

AdgroupID

Field label	Ad group ID
Description	The ID of the AdGroup
Field type	dimension
Data type	string.text.value

AdGroupType

Field label	Ad group type
Field type	dimension
Data type	string.text.value

Adgroupstatus

Field label	Ad group status
Field type	dimension
Data type	string.text.value

AdGroupExcludedParentAssetSetTypes

Field label	Ad group excluded parent asset set types
Description	The asset set types that should be excluded from the ad group
Field type	dimension
Data type	string.text.value

ad_group_edit_link

Field label	Ad group edit link
Description	Link to edit the ad group in Google Ads
Field type	dimension
Data type	string.text.url

MaxCPA1perclick

Field label	Max CPA (1-per-click)
Field type	dimension
Data type	float.currency.value

MaxCPC

Field label	Max CPC (micro)
Field type	dimension
Data type	float.currency.value

MaxCPCCurrency

Field label	Max CPC (currency)
Field type	dimension
Data type	string.text.value

MaxCPM

Field label	Max CPM
Field type	dimension
Data type	float.currency.value

AdGroupDesktopBidModifier

Field label	Desktop bid modifier
Description	Desktop bid modifier override at the ad group level
Field type	dimension
Data type	float.number.value

AdGroupMobileBidModifier

Field label	Mobile bid modifier
Description	Mobile bid modifier override at ad group level
Field type	dimension
Data type	float.number.value

AdGroupTabletBidModifier

Field label	Tablet bid modifier
Field type	dimension
Data type	float.number.value

APP CAMPAIGN

campaignAppId

Field label	App campaign app ID
Description	The ID of the app
Field type	dimension
Data type	string.text.value

campaignAppStore

Field label	App campaign app store
Description	The store name of the app
Field type	dimension
Data type	string.text.value

campaignAppBiddingStrategyGoalType

Field label	App campaign bidding strategy goal type
Description	The bidding strategy goal type of the app
Field type	dimension
Data type	string.text.value

ASSET GROUP

assetGroupId

Field label	Asset group ID
Description	ID of the asset group
Field type	dimension
Data type	string.text.value

assetGroupName

Field label	Asset group name
Description	Name of the asset group
Field type	dimension
Data type	string.text.value

assetGroupStatus

Field label	Asset group status
Description	Status of the asset group
Field type	dimension
Data type	string.text.value

ASSETS

asset

Field label	Asset
Description	The asset which is linked to the account, campaign, ad group or ad group ad
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

assetFieldType

Field label	Asset field type
Description	Role that the asset takes in the ad
Field type	dimension
Data type	string.text.value

assetStatus

Field label	Asset status
Description	Status of the asset
Field type	dimension
Data type	string.text.value

assetPrimaryStatus

Field label	Asset primary status
Description	Primary status of the asset. This takes into account other signals, such as policy and quality approvals, to come up with a more comprehensive status
Field type	dimension
Data type	string.text.value

assetPrimaryStatusReasons

Field label	Asset primary status reasons
Description	List of reasons for why an asset is not serving or not serving at full capacity
Field type	dimension
Data type	string.text.value

assetBookOnGoogle

Field label	Book on Google Asset
Description	A book on google asset
Field type	dimension
Data type	string.text.json

assetId

Field label	Asset ID
Description	The ID of the asset
Field type	dimension
Data type	string.text.value

assetPolicySummaryApproval

Field label	Approval status
Description	The overall approval status of this asset, calculated based on the status of its individual policy topic entries
Field type	dimension
Data type	string.text.value

assetPolicySummaryTopics

Field label	Policy topic entries
Description	The list of policy findings for this asset
Field type	dimension
Data type	string.text.json

assetPolicySummaryReview

Field label	Review status
Description	Where in the review process this asset is
Field type	dimension
Data type	string.text.value

assetType

Field label	Asset type
Description	Type of the asset
Field type	dimension
Data type	string.text.value

assetFinalMobileUrl

Field label	Final mobile URL (Assets)
Description	The first final mobile URL after all cross domain redirects
Field type	dimension
Data type	string.text.url

assetFinalUrlSuffix

Field label	Final URL suffix (Assets)
Description	URL template for appending params to landing page URLs served with parallel tracking
Field type	dimension
Data type	string.text.value

assetFinalUrl

Field label	Final URL (Assets)
Description	The first possible final URL after all cross domain redirects
Field type	dimension
Data type	string.text.url

assetName

Field label	Asset name
Description	Optional name of the asset
Field type	dimension
Data type	string.text.value

assetResourceName

Field label	Resource name (Assets)
Description	The resource name of the asset
Field type	dimension
Data type	string.text.value

assetSource

Field label	Asset source
Description	Source of the asset
Field type	dimension
Data type	string.text.value

assetTrackingUrlTemplate

Field label	Tracking URL template (Assets)
Description	URL template for constructing a tracking URL
Field type	dimension
Data type	string.text.value

assetUrlCustomParameters

Field label	URL custom parameters
Description	A list of mappings to be used for substituting URL custom parameter tags in the tracking_url_template, final_urls, and/or final_mobile_urls
Field type	dimension
Data type	string.text.json

assetPerformanceLabel

Field label	Asset performance
Description	The performance of this asset
Field type	dimension
Data type	string.text.value

assetInteractionTargetAssetRaw

Field label	Interaction target asset resource
Description	Resource name of the interaction target asset
Field type	dimension
Data type	string.text.value

BASIC

Impressions

Field label	Impressions
Description	Count of how often your ad has appeared on a search results page or website on the Google Network
Field type	metric
Data type	int.number.value

unique_users

Field label	Unique users
Description	The number of unique users who saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery, and App
Field type	metric
Data type	int.number.value

avg_impr_frequency_per_user

Field label	Impression frequency
Description	The average number of times a unique user saw your ad during the requested time period. This metric cannot be aggregated, and can only be requested for date ranges of 92 days or less. This metric is available for following campaign types - Display, Video, Discovery, and App
Field type	metric
Data type	float.number.value

Clicks

Field label	Clicks
Field type	metric
Data type	int.number.value

Cost

Field label	Cost
Description	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period
Field type	metric
Data type	float.currency.value

Cost_eur

Field label	Cost (EUR)
Description	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period, converted to euros
Field type	metric
Data type	float.currency.value
Services	Currency conversion

Cost_gbp

Field label	Cost (GBP)
Description	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period, converted to British pounds
Field type	metric
Data type	float.currency.value
Services	Currency conversion

Cost_usd

Field label	Cost (USD)
Description	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period, converted to US dollars
Field type	metric
Data type	float.currency.value
Services	Currency conversion

Ctr

Field label	CTR
Description	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions)
Field type	metric
Data type	float.number.ratio

Bouncerate

Field label	Bounce rate (%)
Description	Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics
Field type	metric
Data type	float.number.ratio

AveragePageviews

Field label	Average pageviews
Description	Average number of pages viewed per session. Imported from Google Analytics
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

AverageTimeOnSite

Field label	Average time on site (sec)
Description	Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

CPC

Field label	CPC
Description	The total cost of all clicks divided by the total number of clicks received
Field type	metric
Data type	float.currency.value

CPM

Field label	CPM
Field type	metric
Data type	float.currency.value

Budget

Field label	Budget
Description	The calculated total budget for the days with at least one impression
Field type	metric
Data type	float.currency.value

dailybudget

Field label	Daily budget
Field type	metric
Data type	float.currency.value

budgetUsedPortion

Field label	Percent of budget used
Field type	metric
Data type	float.number.ratio

TotalAmount

Field label	Total budget
Description	The total budget amount, if you set a campaign's total budget in the Google Ads UI
Field type	metric
Data type	float.currency.value
Aggregation	Non-aggregatable metric

interactions

Field label	Interactions
Description	The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on
Field type	metric
Data type	int.number.value

interactionrate

Field label	Interaction rate
Description	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown
Field type	metric
Data type	float.number.ratio

CostPerInteraction

Field label	Cost per interaction
Field type	metric
Data type	float.number.value

engagements

Field label	Engagements
Description	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics
Field type	metric
Data type	int.number.value

engagementrate

Field label	Engagement rate
Description	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown
Field type	metric
Data type	float.number.ratio

BID GOAL PERFORMANCE

ExternalCustomerId

Field label	External customer ID
Description	The unique identifier of the customer
Field type	dimension
Data type	string.text.value

BiddingStrategyStatus

Field label	Bidding strategy status
Description	The status of the bidding strategy
Field type	dimension
Data type	string.text.value

TargetCPA

Field label	Target CPA
Description	The current target CPA set on the Target CPA bidding strategy
Field type	dimension
Data type	string.text.value

TargetCpaMaxCpcBidCeiling

Field label	Target CPA max CPC bid ceiling
Description	The maximum CPC bid limit for the target CPA bidding strategy
Field type	dimension
Data type	string.text.value

TargetCpaMaxCpcBidFloor

Field label	Target CPA max CPC bid floor
Description	The minimum CPC bid limit for the target CPA bidding strategy
Field type	dimension
Data type	string.text.value

TargetROAS

Field label	Target ROAS
Description	The desired revenue per unit of spend
Field type	dimension
Data type	float.currency.value

MaximizeConversionValueTargetRoas

Field label	Target ROAS (Maximize Conversion Value)
Description	The target ROAS that was set for maximizing revenue while averaging the target return on ad spend
Field type	dimension
Data type	float.number.ratio

TargetRoasBidCeiling

Field label	Target ROAS bid ceiling
Description	Maximum bid limit that applies to all keywords managed by the target ROAS bidding strategy configuration
Field type	dimension
Data type	string.text.value

TargetRoasBidFloor

Field label	Target ROAS bid floor
Description	Minimum bid limit that applies to all keywords managed by the target ROAS bidding strategy configuration
Field type	dimension
Data type	string.text.value

TargetSpendBidCeiling

Field label	Target spend bid ceiling
Description	The largest max CPC bid that can be set by the target spend bidding strategy configuration
Field type	dimension
Data type	string.text.value

TargetSpendSpendTarget

Field label	Target spend spend target
Description	The spend target under which to maximize clicks
Field type	dimension
Data type	string.text.value

targetImpressionShareLocation

Field label	Target impression share (location)
Description	The targeted location on the search results page
Field type	dimension
Data type	string.text.value

targetImpressionShareFractionLocation

Field label	Target impression share % (location)
Description	The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000
Field type	dimension
Data type	float.number.value

CampaignCount

Field label	Campaign count
Description	The count of Campaign objects using the bidding strategy
Field type	dimension
Data type	int.number.value

NonRemovedCampaignCount

Field label	Non-removed campaign count
Description	The count of non-removed campaigns using the bidding strategy
Field type	dimension
Data type	string.text.value

AllConversionRate

Field label	Estimated total conversion rate
Description	All estimated conversions divided by clicks
Field type	metric
Data type	float.number.ratio

BUDGET

BudgetName

Field label	Budget name
Field type	dimension
Data type	string.text.value

BudgetId

Field label	Budget ID
Description	The ID of the Budget
Field type	dimension
Data type	string.text.value

ConfiguredBudget

Field label	Configured budget amount
Description	The configured daily budget amount
Field type	dimension
Data type	float.currency.value

BudgetStatus

Field label	Budget status
Field type	dimension
Data type	string.text.value

BudgetPeriod

Field label	Budget period
Description	Period over which to spend the budget
Field type	dimension
Data type	string.text.value

DeliveryMethod

Field label	Budget delivery method
Description	Budget delivery method. Determines the rate at which the budget is spent
Field type	dimension
Data type	string.text.value

IsBudgetExplicitlyShared

Field label	Is shared budget
Field type	dimension
Data type	bool

BudgetReferenceCount

Field label	Number of associated campaigns
Field type	dimension
Data type	int.number.value

AlignedBiddingStrategyId

Field label	Aligned bidding strategy ID
Description	ID of the portfolio bidding strategy that this shared campaign budget is aligned with
Field type	dimension
Data type	int.number.value

BudgetCampaignAssociationStatus

Field label	Budget-campaign association status
Field type	dimension
Data type	string.text.value

BiddingStrategyAlignedCampaignBudgetId

Field label	Bidding strategy aligned campaign budget ID
Description	ID of the campaign budget that this portfolio bidding strategy is aligned with
Field type	dimension
Data type	string.text.value

CALL ASSETS

assetCallAdScheduleTargets

Field label	Ad schedule targets (Call assets)
Description	List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total
Field type	dimension
Data type	string.text.json

assetCallCallConversionAction

Field label	Call conversion action
Description	This field only has effect if the Call conversion reporting state is set to Use resource level call conversion action
Field type	dimension
Data type	string.text.value

assetCallConversionReportingState

Field label	Call conversion reporting state
Description	Indicates whether this CallAsset should use its own call conversion setting, follow the account level setting, or disable call conversion
Field type	dimension
Data type	string.text.value

assetCallCountryCode

Field label	Phone number's country code
Description	Two-letter country code of the phone number. Examples: 'US', 'us'
Field type	dimension
Data type	string.geo.country.twolettercode

assetCallPhoneNumber

Field label	Phone number
Description	The advertiser's raw phone number Examples: '1234567890', '(123)456-7890'
Field type	dimension
Data type	string.text.value

CALL TO ACTION ASSETS

assetCallToAction

Field label	Call to action
Description	Call to action
Field type	dimension
Data type	string.text.value

CALLOUT ASSETS

assetCalloutAdScheduleTargets

Field label	Ad schedule targets (Callout assets)
Description	List of non-overlapping schedules specifying all time intervals for which the asset may serve
Field type	dimension
Data type	string.text.json

assetCalloutText

Field label	Callout text
Description	The callout text
Field type	dimension
Data type	string.text.value

assetCalloutEndDate

Field label	End date (Callout assets)
Description	Last date of when this asset is effective and still serving
Field type	dimension
Data type	string.time.date

assetCalloutStartDate

Field label	Start date (Callout assets)
Description	Start date of when this asset is effective and can begin serving
Field type	dimension
Data type	string.time.date

CALLS

CallStatus

Field label	Call status
Field type	dimension
Data type	string.text.value

CallSource

Field label	Call source
Field type	dimension
Data type	string.text.value

CallType

Field label	Call type
Field type	dimension
Data type	string.text.value

CallDuration

Field label	Call duration
Field type	dimension
Data type	int.number.value

CallerCountryCallingCode

Field label	Caller country code
Description	Country code of the caller
Field type	dimension
Data type	string.geo.country.twolettercode

CallerNationalDesignatedCode

Field label	Caller area code
Description	Area code of the caller
Field type	dimension
Data type	string.text.value

CallStartTime

Field label	Call start time
Description	The start date and time of the call
Field type	dimension
Data type	string.time.datetime

CallEndTime

Field label	Call end time
Description	The end date and time of the call
Field type	dimension
Data type	string.time.datetime

NumOfflineImpressions

Field label	Call impressions
Description	Number of offline phone impressions
Field type	metric
Data type	int.number.value

Calls

Field label	Calls
Description	Number of offline phone calls
Field type	metric
Data type	int.number.value

CallRate

Field label	Call rate (%)
Field type	metric
Data type	float.number.ratio

CAMPAIGN

Campaignname

Field label	Campaign name
Field type	dimension
Data type	string.text.value

CampaignID

Field label	Campaign ID
Description	The ID of the Campaign
Field type	dimension
Data type	string.text.value

Campaignstatus

Field label	Campaign status
Field type	dimension
Data type	string.text.value

CampaignPrimaryStatus

Field label	Campaign primary status
Description	The primary status of the campaign
Field type	dimension
Data type	string.text.value

CampaignPrimaryStatusReasons

Field label	Campaign primary status reasons
Description	The primary status reasons of the campaign
Field type	dimension
Data type	string.text.value

CampaignExcludedParentAssetSetTypes

Field label	Campaign excluded parent asset set types
Description	The asset set types that should be excluded from this campaign
Field type	dimension
Data type	string.text.value

campaign_edit_link

Field label	Campaign edit link
Description	Link to edit the campaign in Google Ads
Field type	dimension
Data type	string.text.url

CampaignServingStatus

Field label	Serving status
Field type	dimension
Data type	string.text.value

CampaignBidStrategyStatus

Field label	Bid strategy status
Description	The system status of the campaign's bidding strategy
Field type	dimension
Data type	string.text.value

CampaignGroupName

Field label	Campaign group name
Description	Name of the campaign group
Field type	dimension
Data type	string.text.value

CampaignGroupId

Field label	Campaign group ID
Description	Unique identifier of the campaign group
Field type	dimension
Data type	string.text.value

AdvertisingChannelType

Field label	Advertising channel type
Field type	dimension
Data type	string.text.value

AdvertisingChannelSubType

Field label	Advertising channel sub-type
Field type	dimension
Data type	string.text.value

startDate

Field label	Start date
Field type	dimension
Data type	string.time.date

endDate

Field label	End date
Field type	dimension
Data type	string.time.date

Biddingstrategy

Field label	Bidding strategy
Field type	dimension
Data type	string.text.value

BiddingstrategyID

Field label	Bidding strategy ID
Description	The ID of the BiddingStrategyConfiguration
Field type	dimension
Data type	string.text.value

BiddingstrategyType

Field label	Bidding strategy type
Field type	dimension
Data type	string.text.value

BidModifier

Field label	Bid modifier
Description	The bid modifier. To filter by this field, use values greater than 0.1 and less than or equal to 10
Field type	dimension
Data type	float.number.percentage

CampaignDesktopBidModifier

Field label	Desktop bid modifier
Description	Desktop bid modifier override at the campaign level
Field type	dimension
Data type	float.number.value

CampaignMobileBidModifier

Field label	Mobile bid modifier
Description	Mobile bid modifier of the campaign. To filter by this field, use values greater than 0 and less than or equal to 1
Field type	dimension
Data type	float.number.value

CampaignTabletBidModifier

Field label	Tablet bid modifier
Field type	dimension
Data type	float.number.value

EnhancedCPCenabled

Field label	Enhanced CPC enabled
Field type	dimension
Data type	bool

FinalUrlSuffix

Field label	Final URL suffix
Description	URL template for appending params to final URL
Field type	dimension
Data type	string.text.value

OptimizationScore

Field label	Optimization score (%)
Description	Estimate of how well a campaign is set to perform. It ranges from 0% to 100%, with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns
Field type	dimension
Data type	float.number.percentage

CHANGE HISTORY (EARLY ACCESS)

change_date

Field label	Change date
Description	Date when the change was applied
Field type	dimension
Data type	string.time.date

change_date_time

Field label	Change datetime
Description	Date and time when the change was applied
Field type	dimension
Data type	string.time.datetime
Destinations

change_description

Field label	Change description
Description	Description of the changes that were applied, including a list of changes done to item properties
Field type	dimension
Data type	string.text.value

change_description_short

Field label	Short change description
Description	Description of the changes that were applied
Field type	dimension
Data type	string.text.value

change_description_fields

Field label	Changed fields description
Description	List of changes done to item properties
Field type	dimension
Data type	string.text.value

change_resource_change_operation

Field label	Change type
Description	Whether the change was a creation, update or removal
Field type	dimension
Data type	string.text.value

change_changed_fields

Field label	Changed fields list
Description	List of item properties that were changed
Field type	dimension
Data type	string.text.value

change_campaign_name

Field label	Changed campaign name
Description	The name of the campaign that was changed
Field type	dimension
Data type	string.text.value

change_campaign_id

Field label	Changed campaign ID
Description	The ID of the campaign that was changed
Field type	dimension
Data type	string.text.value

change_ad_group_name

Field label	Changed ad group name
Description	The name of the ad group that was changed
Field type	dimension
Data type	string.text.value

change_ad_group_id

Field label	Changed ad group ID
Description	The ID of the ad group that was changed
Field type	dimension
Data type	string.text.value

change_user_email

Field label	User email
Description	Google Ads login email of the user who did the change
Field type	dimension
Data type	string.text.email

change_client_type

Field label	Client type
Description	Which interface was used to make the change (such as the Google Ads API or the web UI)
Field type	dimension
Data type	string.text.value

change_item_id

Field label	Changed item ID
Description	ID of the item that was changed, eg. of campaign or ad group
Field type	dimension
Data type	string.text.value

change_resource_type

Field label	Changed item type
Description	Type of the item that was changed, eg. campaign or ad group
Field type	dimension
Data type	string.text.value

change_event_id

Field label	Change event ID
Description	ID for the change event
Field type	dimension
Data type	string.text.value

number_of_changes

Field label	Number of changes
Description	How many account changes were done. Note that this metric can only be used together with dimensions from the CHANGE HISTORY (EARLY ACCESS) group
Field type	metric
Data type	int.number.value

CLICK

Clicktype

Field label	Click type
Field type	dimension
Data type	string.text.value

GclId

Field label	Google Click ID (GCLID)
Field type	dimension
Data type	string.text.value

page

Field label	Google results page #
Description	Page number in search results where the ad was shown
Field type	dimension
Data type	int.number.value

CLICK SHARE

SearchClickShare

Field label	Search click share
Description	The number of clicks you have received on the Search Network divided by the estimated number of clicks you were eligible to receive
Field type	metric
Data type	float.number.ratio

EligibleSearchClicks

Field label	Eligible search clicks
Description	The number of clicks you have could have received
Field type	metric
Data type	int.number.value

LostSearchClicks

Field label	Lost search clicks
Description	The number of clicks you lost
Field type	metric
Data type	int.number.value

CONVERSIONS

ConversionCategory

Field label	Conversion category
Description	A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned
Field type	dimension
Data type	string.text.value

ConversionTypeName

Field label	Conversion type
Description	The name of the conversion type. Prevents zero-conversion rows from being returned
Field type	dimension
Data type	string.text.value

ConversionTrackerId

Field label	Conversion tracker ID
Description	ID of the conversion tracker
Field type	dimension
Data type	string.text.value

ExternalConversionSource

Field label	External conversion source
Field type	dimension
Data type	string.text.value

PrimaryForGoal

Field label	Primary for goal
Description	If a conversion action's 'Primary for goal' bit is FALSE, the conversion action is non-biddable for all campaigns regardless of their customer conversion goal or campaign conversion goal. However, custom conversion goals do not respect primary_for_goal
Field type	dimension
Data type	bool

ClickToCallConversions

Field label	Conversions from click-to-call
Description	The number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only
Field type	metric
Data type	float.number.value

DirectionsConversions

Field label	Conversions from directions
Description	The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only
Field type	metric
Data type	float.number.value

MenuConversions

Field label	Conversions from menu
Description	The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only
Field type	metric
Data type	float.number.value

OrderConversions

Field label	Conversions from order
Description	The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only
Field type	metric
Data type	float.number.value

OtherEngagementConversions

Field label	Conversions from other engagement
Description	The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only
Field type	metric
Data type	float.number.value

StoreVisitConversions

Field label	Conversions from store visit
Description	Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only
Field type	metric
Data type	float.number.value

StoreWebsiteConversions

Field label	Conversions from store website
Description	The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only
Field type	metric
Data type	float.number.value

conversionsByConversionDate

Field label	Conversions (by conv. time)
Description	The number of conversions. When this field is selected with date, the values in date column means the conversion date
Field type	metric
Data type	float.number.value

conversionsValueByConversionDate

Field label	Conversions value (by conv. time)
Description	The value of conversions. When this field is selected with date, the values in date column means the conversion date
Field type	metric
Data type	float.number.value

valueByConversionsByConversionDate

Field label	Value / Conversions (by conv. time)
Description	The value of conversions divided by the number of conversions. When this field is selected with date, the values in date column means the conversion date
Field type	metric
Data type	float.currency.value

allConversionsByConversionDate

Field label	All conversions (by conv. time)
Description	The total number of conversions. When this field is selected with date, the values in date column means the conversion date
Field type	metric
Data type	float.number.value

allConversionsValueByConversionDate

Field label	All conversions value (by conv. time)
Description	The value of all conversions. When this field is selected with date, the values in date column means the conversion date
Field type	metric
Data type	float.number.value

valueByAllConversionsByConversionDate

Field label	Value / all conversions (by conv. time)
Description	The value of all conversions divided by the number of all conversions. When this field is selected with date, the values in date column means the conversion date
Field type	metric
Data type	float.currency.value

AllConversionsFromLocationAssetClickToCall

Field label	All conversions from location asset click to call
Description	Number of call button clicks on any location surface after a chargeable ad event (click or impression)
Field type	metric
Data type	float.number.value

AllConversionsFromLocationAssetDirections

Field label	All conversions from location asset directions
Description	Number of driving directions clicks on any location surface after a chargeable ad event (click or impression)
Field type	metric
Data type	float.number.value

AllConversionsFromLocationAssetMenu

Field label	All conversions from location asset menu
Description	Number of menu link clicks on any location surface after a chargeable ad event (click or impression)
Field type	metric
Data type	float.number.value

AllConversionsFromLocationAssetOrder

Field label	All conversions from location asset order
Description	Number of order clicks on any location surface after a chargeable ad event (click or impression)
Field type	metric
Data type	float.number.value

AllConversionsFromLocationAssetOtherEngagement

Field label	All conversions from location asset other engagement
Description	Number of other types of local action clicks on any location surface after a chargeable ad event (click or impression)
Field type	metric
Data type	float.number.value

AllConversionsFromLocationAssetStoreVisits

Field label	All conversions from location asset store visits
Description	Estimated number of visits to the store after a chargeable ad event (click or impression)
Field type	metric
Data type	float.number.value

AllConversionsFromLocationAssetWebsite

Field label	All conversions from location asset websites
Description	Number of website URL clicks on any location surface after a chargeable ad event (click or impression)
Field type	metric
Data type	float.number.value

ViewThroughConversionsFromLocationAssetClickToCall

Field label	View through conversions from location asset click to call
Description	Number of call button clicks on any location surface after an impression. This measure is coming from Asset based location
Field type	metric
Data type	float.number.value

ViewThroughConversionsFromLocationAssetDirections

Field label	View through conversions from location asset directions
Description	Number of driving directions clicks on any location surface after an impression. This measure is coming from Asset based location
Field type	metric
Data type	float.number.value

ViewThroughConversionsFromLocationAssetMenu

Field label	View through conversions from location asset menu
Description	Number of menu link clicks on any location surface after an impression. This measure is coming from Asset based location
Field type	metric
Data type	float.number.value

ViewThroughConversionsFromLocationAssetOrder

Field label	View through conversions from location asset order
Description	Number of order clicks on any location surface after an impression. This measure is coming from Asset based location
Field type	metric
Data type	float.number.value

ViewThroughConversionsFromLocationAssetOtherEngagement

Field label	View through conversions from location asset other engagement
Description	Number of other types of local action clicks on any location surface after an impression. This measure is coming from Asset based location
Field type	metric
Data type	float.number.value

ViewThroughConversionsFromLocationAssetStoreVisits

Field label	View through conversions from location asset store visits
Description	Estimated number of visits to the store after an impression. This measure is coming from Asset based location
Field type	metric
Data type	float.number.value

ViewThroughConversionsFromLocationAssetWebsite

Field label	View through conversions from location asset website
Description	Number of website URL clicks on any location surface after an impression. This measure is coming from Asset based location
Field type	metric
Data type	float.number.value

Conversions

Field label	Conversions
Description	The number of conversions for all conversion actions that you have opted into optimization
Field type	metric
Data type	float.number.value

ConversionRate

Field label	Conversion rate %
Description	The number of conversions divided by total clicks that can be tracked to conversions
Field type	metric
Data type	float.number.ratio

CPI

Field label	Conversions per impression
Field type	metric
Data type	float.number.ratio

CostPerConversion

Field label	Cost per conversion
Description	The Cost attributable to conversion-tracked clicks divided by the number of conversions
Field type	metric
Data type	float.currency.value

CostPerAllConversion

Field label	Cost per estimated total conversions
Description	Total cost divided by all estimated conversions
Field type	metric
Data type	float.currency.value

CostPerEngagement

Field label	Cost per engagement
Description	The average amount that you have been charged for an ad engagement
Field type	metric
Data type	float.currency.value

CostPerVideoView

Field label	Cost per video view
Description	The average amount you pay each time someone views your ad
Field type	metric
Data type	float.currency.value

ValuePerConvManyPerClick

Field label	Value per conversion
Field type	metric
Data type	float.currency.value

ValuePerAllConversion

Field label	Estimated value per all conversions
Description	The value, on average, of all conversions
Field type	metric
Data type	float.currency.value

ConversionValue

Field label	Conversion value
Description	The sum of conversion values for all conversions
Field type	metric
Data type	float.currency.value

ROAS

Field label	Return on ad spend (ROAS)
Field type	metric
Data type	float.currency.value

Viewthroughconversions

Field label	View-through conversions
Description	The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad
Field type	metric
Data type	float.number.value

EstimatedTotalConversions

Field label	All conversions
Description	Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions
Field type	metric
Data type	float.number.value

EstimatedTotalConversionValue

Field label	All conversion value
Description	The total value of all of your conversions, including those that are estimated
Field type	metric
Data type	float.currency.value

EstimatedTotalConversionRate

Field label	All conversion rate %
Description	The number of all conversions divided by total clicks that can be tracked to conversions
Field type	metric
Data type	float.number.ratio

EstimatedCrossDeviceConversions

Field label	Cross-device conversions
Description	Conversions from when a customer clicks on an Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column
Field type	metric
Data type	float.number.value

AverageCpv

Field label	Average cost per million views
Description	Average cost per million views
Field type	metric
Data type	float.number.value
Aggregation	Non-aggregatable metric

BiddableAppInstallConversions

Field label	App install conversions
Description	Number of app installs
Field type	metric
Data type	float.number.value

BiddableAppPostInstallConversions

Field label	App post install conversions
Description	Number of in-app actions
Field type	metric
Data type	float.number.value

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

DEMAND GEN CAROUSEL CARD ASSETS

assetDiscoveryCarouselCallToAction

Field label	Call to action text (Demand gen carousel card assets)
Description	Call to action text
Field type	dimension
Data type	string.text.value

assetDiscoveryCarouselHeadline

Field label	Carousel card headline
Description	Headline of the carousel card
Field type	dimension
Data type	string.text.value

assetDiscoveryCarouselImageAsset

Field label	Marketing image asset
Description	Asset resource name of the associated 1.91:1 marketing image
Field type	dimension
Data type	string.text.value

assetDiscoveryCarouselPortraitImageAsset

Field label	Portrait marketing image asset
Description	Asset resource name of the associated 4:5 portrait marketing image
Field type	dimension
Data type	string.text.value

assetDiscoveryCarouselSquareImageAsset

Field label	Square marketing image asset
Description	Asset resource name of the associated square marketing image
Field type	dimension
Data type	string.text.value

DEPRECATED

change_ad_id

Field label	Changed ad ID
Description	The ID of the ad that was changed.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2022-07-22

TargetOutrankShareCompetitorDomain

Field label	Target outrank share competitor domain
Description	The competitor's visible domain URL for the target ROAS strategy.
Field type	dimension
Data type	string.text.url
🚫 Deprecated	Deprecated on 2022-04-06

TargetOutrankShareRaiseBidWhenLowQualityScore

Field label	Target outrank share raise bid when quality score is low
Description	Whether the target ROAS strategy is allowed to raise bids on keywords with lower-range quality scores.
Field type	dimension
Data type	bool
🚫 Deprecated	Deprecated on 2022-04-06

PageOnePromotedRaiseBidWhenLowQualityScore

Field label	Page one promoted raise bid when quality score is low
Description	Whether the page one promoted strategy is allowed to raise bids on keywords with lower-range quality scores.
Field type	dimension
Data type	bool
🚫 Deprecated	Deprecated on 2022-04-06

TargetOutrankShare

Field label	Target outrank share
Description	Target fraction of auctions where the advertiser should outrank the competitor.
Field type	dimension
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2022-04-06

FeedID

Field label	Feed ID
Description	The Feed ID.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-06-18

PageOnePromotedBidModifier

Field label	Page one promoted bid modifier
Description	Bid multiplier defined on the page one promoted bidding scheme.
Field type	dimension
Data type	float.number.value
🚫 Deprecated	Deprecated on 2022-04-06

AttributeValues

Field label	Attribute values
Description	The FeedItem's attribute values.
Field type	dimension
Data type	string.text.json
🚫 Deprecated	Deprecated on 2025-06-18

ItemStatus

Field label	Extension status
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-06-18

PlaceholderType

Field label	Extension type
Description	Placeholder type indicating the type of extension.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-06-18

DestinationURL

Field label	Destination URL
Description	Destination URL of the ad.
Field type	dimension
Data type	string.text.url
🚫 Deprecated	Deprecated on 2020-10-29

MaxCPA

Field label	Max CPA
Field type	dimension
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2021-10-04

BiddingstrategySource

Field label	Bidding strategy source
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2022-04-27

FeedItemID

Field label	Feed item ID
Description	The FeedItem ID.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-06-18

PageOnePromotedBidChangesForRaisesOnly

Field label	Page one promoted bid changes for raises only
Description	Whether the page one promoted strategy always follows bid estimate changes (false), or only increases (true).
Field type	dimension
Data type	bool
🚫 Deprecated	Deprecated on 2022-04-06

KeyworddestinationURL

Field label	Keyword destination URL
Field type	dimension
Data type	string.text.url
🚫 Deprecated	Deprecated on 2020-10-29

PageOnePromotedRaiseBidWhenBudgetConstrained

Field label	Page one promoted raise bid when budget constrained
Description	Whether the page one promoted strategy is allowed to raise bids if the campaign is `Limited by budget`.
Field type	dimension
Data type	bool
🚫 Deprecated	Deprecated on 2022-04-06

Preferredposition

Field label	Preferred position
Field type	dimension
Data type	float.number.value
🚫 Deprecated	Deprecated on 2022-04-27

PageOnePromotedStrategyGoal

Field label	Page one promoted strategy goal
Description	Strategy goal of where impressions will show on search result pages.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2022-04-06

Lowestposition

Field label	Lowest position
Field type	dimension
Data type	float.number.value
🚫 Deprecated	Deprecated on 2022-04-27

TargetOutrankShareBidChangesForRaisesOnly

Field label	Target outrank share bid changes for raises only
Description	Whether the target ROAS strategy always follows bid estimate changes (false), or only increases (true).
Field type	dimension
Data type	bool
🚫 Deprecated	Deprecated on 2022-04-06

Exclusion

Field label	Exclusion
Field type	dimension
Data type	string.text.url
🚫 Deprecated	Deprecated on 2022-04-21

TargetOutrankShareMaxCpcBidCeiling

Field label	Target outrank share max cpc bid ceiling
Description	The target ROAS strategy's ceiling on max CPC bids.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2022-04-06

PlacementdestinationURL

Field label	Placement destination URL
Field type	dimension
Data type	string.text.url
🚫 Deprecated	Deprecated on 2020-10-29

SalesCountry

Field label	Sales Country
Description	Sales country of products included in the campaign. Only one of Feed label or Sales country can be set.
Field type	dimension
Data type	string.geo.country
🚫 Deprecated	Deprecated on 2024-05-01

PageOnePromotedBidCeiling

Field label	Page one promoted bid ceiling
Description	Maximum bid limit for the page one promoted bidding scheme.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2022-04-06

listingGroupFilterVertical

Field label	Listing group filter vertical
Description	This field is deprecated and currently returns the value of the “Listing group filter listing source” field
Field type	dimension
Data type	string.text.value
Destinations	Data warehouse

NonRemovedAdGroupCount

Field label	Non-removed ad group count
Description	The count of non-removed ad groups using the bidding strategy.
Field type	metric
Data type	string.text.value
🚫 Deprecated	Deprecated on 2022-04-06

NonRemovedAdGroupCriteriaCount

Field label	Non-removed ad group criteria count
Description	The count of non-removed ad group criteria using the bidding strategy.
Field type	metric
Data type	string.text.value
🚫 Deprecated	Deprecated on 2022-04-06

AdGroupCount

Field label	Ad group count
Description	The count of ad groups using the bidding strategy.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2022-04-06

AdGroupCriteriaCount

Field label	Ad group criteria count
Description	The count of ad group criterion using the bidding strategy or label.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2022-04-06

Averageposition

Field label	Average position
Description	Your ad's position relative to those of other advertisers.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2019-09-30

FreeClickRate

Field label	Free click rate %
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2022-04-27

ImpressionAssistedConversions

Field label	Impression assisted conversions
Description	Total number of conversions for which this object triggered assist impressions prior to the last click.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2019-09-30

ClickAssistedConversions

Field label	Click assisted conversions
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2019-09-30

ClickAssistedConversionValue

Field label	Click assisted conversion value
Description	The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks.
Field type	metric
Data type	float.currency.value
🚫 Deprecated	Deprecated on 2019-09-30

OrganicAveragePosition

Field label	Organic average position
Description	Average top position of your organic listing (or multiple listings) for each query.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2021-01-01

ImpressionAssistedConversionValue

Field label	Impression assisted conversion value
Description	Total value of all conversions for which this object triggered assist impressions.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2019-09-30

Freeclicks

Field label	Free clicks
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2022-04-27

AverageFrequency

Field label	Average frequency
Description	Average number of times a unique cookie was exposed to your ad over a given time period.
Field type	metric
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-01-29
Aggregation	Non-aggregatable metric

ImpressionReach

Field label	Unique cookies
Description	Number of unique cookies that were exposed to your ad over a given time period, or the special value "< 100" if the number of cookies is less than 100.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2020-01-29
Aggregation	Non-aggregatable metric

DYNAMIC CUSTOM ASSETS

assetCustomAndroidAppLink

Field label	Android deep link (Dynamic custom assets)
Description	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234
Field type	dimension
Data type	string.text.value

assetCustomContextualKeywords

Field label	Contextual keywords (Dynamic custom assets)
Description	Contextual keywords, for example, Sedans, 4 door sedans
Field type	dimension
Data type	string.text.value

assetCustomFormattedPrice

Field label	Formatted price (Dynamic custom assets)
Description	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $20,000.00
Field type	dimension
Data type	string.text.value

assetCustomFormattedSalePrice

Field label	Formatted sale price (Dynamic custom assets)
Description	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $15,000.00
Field type	dimension
Data type	string.text.value

assetCustomId

Field label	Dynamic custom asset ID
Description	Unique ID which can be any sequence of letters and digits and matches the values of remarketing tag, for example, sedan
Field type	dimension
Data type	string.text.value

assetCustomId2

Field label	Dynamic custom asset ID2
Description	ID2 which can be any sequence of letters and digits, for example, red
Field type	dimension
Data type	string.text.value

assetCustomImageUrl

Field label	Image URL (Dynamic custom assets)
Description	Image URL, for example, http://www.example.com/image.png
Field type	dimension
Data type	string.text.url

assetCustomIosAppLink

Field label	iOS deep link (Dynamic custom assets)
Description	iOS deep link, for example, exampleApp://content/page
Field type	dimension
Data type	string.text.value

assetCustomIosAppStoreId

Field label	iOS app store ID (Dynamic custom assets)
Description	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking
Field type	dimension
Data type	string.text.value

assetCustomItemAddress

Field label	Item address
Description	Item address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 217403
Field type	dimension
Data type	string.text.value

assetCustomItemCategory

Field label	Item category
Description	Item category, for example, Sedans
Field type	dimension
Data type	string.text.value

assetCustomItemDescription

Field label	Item description
Description	Item description, for example, Best selling mid-size car
Field type	dimension
Data type	string.text.value

assetCustomItemSubtitle

Field label	Item subtitle
Description	Item subtitle, for example, At your Mountain View dealership
Field type	dimension
Data type	string.text.value

assetCustomItemTitle

Field label	Item title
Description	Item title, for example, Mid-size sedan
Field type	dimension
Data type	string.text.value

assetCustomPrice

Field label	Price (Dynamic custom assets)
Description	Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 20,000.00 USD
Field type	dimension
Data type	string.text.value

assetCustomSalePrice

Field label	Sale price (Dynamic custom assets)
Description	Sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 15,000.00 USD
Field type	dimension
Data type	string.text.value

assetCustomSimilarIds

Field label	Similar IDs
Description	Similar IDs
Field type	dimension
Data type	string.text.value

DYNAMIC EDUCATION ASSETS

assetEducationAddress

Field label	School address
Description	School address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 217403
Field type	dimension
Data type	string.text.value

assetEducationAndroidAppLink

Field label	Android deep link (Dynamic education assets)
Description	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234
Field type	dimension
Data type	string.text.value

assetEducationContextualKeywords

Field label	Contextual keywords (Dynamic education assets)
Description	Contextual keywords, for example, Nursing certification, Health, Mountain View
Field type	dimension
Data type	string.text.value

assetEducationImageUrl

Field label	Image URL (Dynamic education assets)
Description	Image url, for example, http://www.example.com/image.png
Field type	dimension
Data type	string.text.url

assetEducationIosAppLink

Field label	iOS deep link (Dynamic education assets)
Description	iOS deep link, for example, exampleApp://content/page
Field type	dimension
Data type	string.text.value

assetEducationIosAppStoreId

Field label	iOS app store ID (Dynamic education assets)
Description	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking
Field type	dimension
Data type	string.text.value

assetEducationLocationId

Field label	Location ID (Dynamic education assets)
Description	Unique location ID which can be any sequence of letters and digits
Field type	dimension
Data type	string.text.value

assetEducationProgramDescription

Field label	Program description
Description	Program description, for example, Nursing Certification
Field type	dimension
Data type	string.text.value

assetEducationProgramId

Field label	Program ID
Description	Unique program ID which can be any sequence of letters and digits and matches the values of remarketing tag
Field type	dimension
Data type	string.text.value

assetEducationProgramName

Field label	Program name
Description	Program name, for example, Nursing
Field type	dimension
Data type	string.text.value

assetEducationSchoolName

Field label	School name
Description	School name, for example, Mountain View School of Nursing
Field type	dimension
Data type	string.text.value

assetEducationSimilarProgramIds

Field label	Similar program IDs
Description	Similar program IDs
Field type	dimension
Data type	string.text.value

assetEducationSubject

Field label	Subject
Description	Subject of study, for example, Health
Field type	dimension
Data type	string.text.value

assetEducationThumbnailImageUrl

Field label	Thumbnail image URL (Dynamic education assets)
Description	Thumbnail image url, for example, http://www.example.com/thumbnailpng
Field type	dimension
Data type	string.text.url

DYNAMIC FLIGHTS ASSETS

assetFlightsAndroidAppLink

Field label	Android deep link (Dynamic flights assets)
Description	Android deep link, for example, android-app://com.example.android/http/examplecom/gizmos?1234
Field type	dimension
Data type	string.text.value

assetFlightsCustomMapping

Field label	Custom mapping
Description	A custom field which can be multiple key to values mapping. For example, wifi: most \| aircraft: 320, 77W \| flights: 42 \| legroom: 32
Field type	dimension
Data type	string.text.value

assetFlightsDestinationId

Field label	Destination ID (Dynamic flights assets)
Description	Unique destination ID which can be any sequence of letters and digits and matches the values of remarketing tag
Field type	dimension
Data type	string.text.value

assetFlightsDestinationName

Field label	Destination name (Dynamic flights assets)
Description	Destination name, for example, Paris
Field type	dimension
Data type	string.text.value

assetFlightsDescription

Field label	Flight description
Description	Flight description, for example, Book your ticket
Field type	dimension
Data type	string.text.value

assetFlightsPrice

Field label	Flight price
Description	Flight price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD
Field type	dimension
Data type	string.text.value

assetFlightsSalePrice

Field label	Flight sale price
Description	Flight sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD
Field type	dimension
Data type	string.text.value

assetFlightsFormattedPrice

Field label	Formatted price (Dynamic flights assets)
Description	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00
Field type	dimension
Data type	string.text.value

assetFlightsFormattedSalePrice

Field label	Formatted sale price (Dynamic flights assets)
Description	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00
Field type	dimension
Data type	string.text.value

assetFlightsImageUrl

Field label	Image URL (Dynamic flights assets)
Description	Image URL, for example, http://www.example.com/image.png
Field type	dimension
Data type	string.text.url

assetFlightsIosAppLink

Field label	iOS deep link (Dynamic flights assets)
Description	iOS deep link, for example, exampleApp://content/page
Field type	dimension
Data type	string.text.value

assetFlightsIosAppStoreId

Field label	iOS app store ID (Dynamic flights assets)
Description	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking
Field type	dimension
Data type	string.text.value

assetFlightsOriginId

Field label	Origin ID (Dynamic flights assets)
Description	Origin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique
Field type	dimension
Data type	string.text.value

assetFlightsOriginName

Field label	Origin name (Dynamic flights assets)
Description	Origin name, for example, London
Field type	dimension
Data type	string.text.value

assetFlightsSimilarDestinationIds

Field label	Similar destination IDs (Dynamic flights assets)
Description	Similar destination IDs, for example, PAR,LON
Field type	dimension
Data type	string.text.value

DYNAMIC HOTELS AND RENTALS ASSETS

assetHotelsAddress

Field label	Address (Dynamic hotels and rentals assets)
Description	Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 217403
Field type	dimension
Data type	string.text.value

assetHotelsAndroidAppLink

Field label	Android deep link (Dynamic hotels and rentals assets)
Description	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234
Field type	dimension
Data type	string.text.value

assetHotelsCategory

Field label	Category (Dynamic hotels and rentals assets)
Description	Category, for example, Hotel suite
Field type	dimension
Data type	string.text.value

assetHotelsContextualKeywords

Field label	Contextual keywords (Dynamic hotels and rentals assets)
Description	Contextual keywords, for example, Mountain View "Hotels", South Bay hotels
Field type	dimension
Data type	string.text.value

assetHotelsDescription

Field label	Description (Dynamic hotels and rentals assets)
Description	Description, for example, Close to SJC Airport
Field type	dimension
Data type	string.text.value

assetHotelsDestinationName

Field label	Destination name (Dynamic hotels and rentals assets)
Description	Destination name, for example, Downtown Mountain View
Field type	dimension
Data type	string.text.value

assetHotelsFormattedPrice

Field label	Formatted price (Dynamic hotels and rentals assets)
Description	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00
Field type	dimension
Data type	string.text.value

assetHotelsFormattedSalePrice

Field label	Formatted sale price (Dynamic hotels and rentals assets)
Description	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00
Field type	dimension
Data type	string.text.value

assetHotelsImageUrl

Field label	Image URL (Dynamic hotels and rentals assets)
Description	Image URL, for example, http://www.example.com/image.png
Field type	dimension
Data type	string.text.url

assetHotelsIosAppLink

Field label	iOS deep link (Dynamic hotels and rentals assets)
Description	iOS deep link, for example, exampleApp://content/page
Field type	dimension
Data type	string.text.value

assetHotelsIosAppStoreId

Field label	iOS app store ID (Dynamic hotels and rentals assets)
Description	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking
Field type	dimension
Data type	string.text.value

assetHotelsPrice

Field label	Price (Dynamic hotels and rentals assets)
Description	Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD
Field type	dimension
Data type	string.text.value

assetHotelsPropertyId

Field label	Property ID
Description	Unique property ID which can be any sequence of letters and digits and matches the values of remarketing tag
Field type	dimension
Data type	string.text.value

assetHotelsPropertyName

Field label	Property name
Description	Property name, for example, Mountain View Hotel
Field type	dimension
Data type	string.text.value

assetHotelsSalePrice

Field label	Sale price (Dynamic hotels and rentals assets)
Description	ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD
Field type	dimension
Data type	string.text.value

assetHotelsSimilarPropertyIds

Field label	Similar property IDs
Description	Similar property IDs
Field type	dimension
Data type	string.text.value

assetHotelsStarRating

Field label	Star rating
Description	Star rating. A number between 1 to 5
Field type	dimension
Data type	int.number.value

DYNAMIC JOBS ASSETS

assetJobsAddress

Field label	Address (Dynamic jobs assets)
Description	Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403
Field type	dimension
Data type	string.text.value

assetJobsAndroidAppLink

Field label	Android deep link (Dynamic jobs assets)
Description	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234
Field type	dimension
Data type	string.text.value

assetJobsContextualKeywords

Field label	Contextual keywords (Dynamic jobs assets)
Description	Contextual keywords, for example, Software engineering job
Field type	dimension
Data type	string.text.value

assetJobsDescription

Field label	Description (Dynamic jobs assets)
Description	Description, for example, Apply your technical skills
Field type	dimension
Data type	string.text.value

assetJobsImageUrl

Field label	Image URL (Dynamic jobs assets)
Description	Image URL, for example, http://www.example.com/image.png
Field type	dimension
Data type	string.text.url

assetJobsIosAppLink

Field label	iOS deep link (Dynamic jobs assets)
Description	iOS deep link, for example, exampleApp://content/page
Field type	dimension
Data type	string.text.value

assetJobsIosAppStoreId

Field label	iOS app store ID (Dynamic jobs assets)
Description	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking
Field type	dimension
Data type	string.text.value

assetJobsCategory

Field label	Job category
Description	Job category, for example, Technical
Field type	dimension
Data type	string.text.value

assetJobsJobId

Field label	Job ID
Description	Unique job ID which can be any sequence of letters and digits and matches the values of remarketing tag
Field type	dimension
Data type	string.text.value

assetJobsJobSubtitle

Field label	Job subtitle
Description	Job subtitle, for example, Level II
Field type	dimension
Data type	string.text.value

assetJobsJobTitle

Field label	Job title
Description	Job title, for example, Software engineer
Field type	dimension
Data type	string.text.value

assetJobsLocationId

Field label	Location ID (Dynamic jobs assets)
Description	Unique location ID which can be any sequence of letters and digits
Field type	dimension
Data type	string.text.value

assetJobsSalary

Field label	Salary
Description	Salary, for example, $100,000
Field type	dimension
Data type	string.text.value

assetJobsSimilarJobIds

Field label	Similar job IDs
Description	Similar job IDs, for example, 1275
Field type	dimension
Data type	string.text.value

DYNAMIC LOCAL ASSETS

assetLocalAddress

Field label	Address (Dynamic local assets)
Description	Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403
Field type	dimension
Data type	string.text.value

assetLocalAndroidAppLink

Field label	Android deep link (Dynamic local assets)
Description	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234
Field type	dimension
Data type	string.text.value

assetLocalCategory

Field label	Category (Dynamic local assets)
Description	Category, for example, Food
Field type	dimension
Data type	string.text.value

assetLocalContextualKeywords

Field label	Contextual keywords (Dynamic local assets)
Description	Contextual keywords, for example, Save groceries coupons
Field type	dimension
Data type	string.text.value

assetLocalDealId

Field label	Deal ID
Description	Unique deal ID which can be any sequence of letters and digits and matches the values of remarketing tag
Field type	dimension
Data type	string.text.value

assetLocalDealName

Field label	Deal name
Description	Deal name, for example, 50% off at Mountain View Grocers
Field type	dimension
Data type	string.text.value

assetLocalDescription

Field label	Description (Dynamic local assets)
Description	Description, for example, Save on your weekly bill
Field type	dimension
Data type	string.text.value

assetLocalFormattedPrice

Field label	Formatted price (Dynamic local assets)
Description	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00
Field type	dimension
Data type	string.text.value

assetLocalFormattedSalePrice

Field label	Formatted sale price (Dynamic local assets)
Description	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00
Field type	dimension
Data type	string.text.value

assetLocalImageUrl

Field label	Image URL (Dynamic local assets)
Description	Image URL, for example, http://www.example.com/image.png
Field type	dimension
Data type	string.text.url

assetLocalIosAppLink

Field label	iOS deep link (Dynamic local assets)
Description	iOS deep link, for example, exampleApp://content/page
Field type	dimension
Data type	string.text.value

assetLocalIosAppStoreId

Field label	iOS app store ID (Dynamic local assets)
Description	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking
Field type	dimension
Data type	string.text.value

assetLocalPrice

Field label	Price (Dynamic local assets)
Description	Price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD
Field type	dimension
Data type	string.text.value

assetLocalSalePrice

Field label	Sale price (Dynamic local assets)
Description	Sale price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field
Field type	dimension
Data type	string.text.value

assetLocalSimilarDealIds

Field label	Similar deal IDs
Description	Similar deal IDs, for example, 1275
Field type	dimension
Data type	string.text.value

assetLocalSubtitle

Field label	Subtitle (Dynamic local assets)
Description	Subtitle, for example, Groceries
Field type	dimension
Data type	string.text.value

DYNAMIC REAL ESTATE ASSETS

assetRealEstateAddress

Field label	Address (Dynamic real estate assets)
Description	Address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 217403
Field type	dimension
Data type	string.text.value

assetRealEstateAndroidAppLink

Field label	Android deep link (Dynamic real estate assets)
Description	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234
Field type	dimension
Data type	string.text.value

assetRealEstateCityName

Field label	City name
Description	City name, for example, Mountain View, California
Field type	dimension
Data type	string.text.value

assetRealEstateContextualKeywords

Field label	Contextual keywords (Dynamic real estate assets)
Description	Contextual keywords, for example, For sale; Houses for sale
Field type	dimension
Data type	string.text.value

assetRealEstateDescription

Field label	Description (Dynamic real estate assets)
Description	Description, for example, 3 beds, 2 baths, 1568 sq. ft
Field type	dimension
Data type	string.text.value

assetRealEstateFormattedPrice

Field label	Formatted price (Dynamic real estate assets)
Description	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $200,000.00
Field type	dimension
Data type	string.text.value

assetRealEstateImageUrl

Field label	Image URL (Dynamic real estate assets)
Description	Image URL, for example, http://www.example.com/image.png
Field type	dimension
Data type	string.text.url

assetRealEstateIosAppLink

Field label	iOS deep link (Dynamic real estate assets)
Description	iOS deep link, for example, exampleApp://content/page
Field type	dimension
Data type	string.text.value

assetRealEstateIosAppStoreId

Field label	iOS app store ID (Dynamic real estate assets)
Description	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking
Field type	dimension
Data type	string.text.value

assetRealEstateListingId

Field label	Listing ID
Description	Unique listing ID which can be any sequence of letters and digits and matches the values of remarketing tag
Field type	dimension
Data type	string.text.value

assetRealEstateListingName

Field label	Listing name
Description	Listing name, for example, Boulevard Bungalow
Field type	dimension
Data type	string.text.value

assetRealEstateListingType

Field label	Listing type
Description	Listing type, for example, For sale
Field type	dimension
Data type	string.text.value

assetRealEstatePrice

Field label	Price (Dynamic real estate assets)
Description	Price which can be number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 200,000.00 USD
Field type	dimension
Data type	string.text.value

assetRealEstatePropertyType

Field label	Property type
Description	Property type, for example, House
Field type	dimension
Data type	string.text.value

assetRealEstateSimilarListingIds

Field label	Similar listing IDs
Description	Similar listing IDs
Field type	dimension
Data type	string.text.value

DYNAMIC TRAVEL ASSETS

assetTravelAndroidAppLink

Field label	Android deep link (Dynamic travel assets)
Description	Android deep link, for example, android-app://com.example.android/http/example.com/gizmos?1234
Field type	dimension
Data type	string.text.value

assetTravelCategory

Field label	Category (Dynamic travel assets)
Description	Category, for example, Express
Field type	dimension
Data type	string.text.value

assetTravelContextualKeywords

Field label	Contextual keywords (Dynamic travel assets)
Description	Contextual keywords, for example, Paris trains
Field type	dimension
Data type	string.text.value

assetTravelDestinationAddress

Field label	Destination address
Description	Destination address which can be specified in one of the following formats. (1) City, state, code, country, for example, Mountain View, CA, USA. (2) Full address, for example, 123 Boulevard St, Mountain View, CA 94043. (3) Latitude-longitude in the DDD format, for example, 41.40338, 2.17403
Field type	dimension
Data type	string.text.value

assetTravelDestinationId

Field label	Destination ID (Dynamic travel assets)
Description	Unique destination ID which can be any sequence of letters and digits and matches the values of remarketing tag
Field type	dimension
Data type	string.text.value

assetTravelDestinationName

Field label	Destination name
Description	Destination name, for example, Paris
Field type	dimension
Data type	string.text.value

assetTravelFormattedPrice

Field label	Formatted price (Dynamic travel assets)
Description	Formatted price which can be any characters. If set, this attribute will be used instead of 'price', for example, Starting at $100.00
Field type	dimension
Data type	string.text.value

assetTravelFormattedSalePrice

Field label	Formatted sale price (Dynamic travel assets)
Description	Formatted sale price which can be any characters. If set, this attribute will be used instead of 'sale price', for example, On sale for $80.00
Field type	dimension
Data type	string.text.value

assetTravelImageUrl

Field label	Image URL (Dynamic travel assets)
Description	Image URL, for example, http://www.example.com/image.png
Field type	dimension
Data type	string.text.url

assetTravelIosAppLink

Field label	iOS deep link (Dynamic travel assets)
Description	iOS deep link, for example, exampleApp://content/page
Field type	dimension
Data type	string.text.value

assetTravelIosAppStoreId

Field label	iOS app store ID (Dynamic travel assets)
Description	iOS app store ID. This is used to check if the user has the app installed on their device before deep linking
Field type	dimension
Data type	string.text.value

assetTravelOriginId

Field label	Origin ID (Dynamic travel assets)
Description	Origin ID which can be any sequence of letters and digits. The ID sequence (destination ID + origin ID) must be unique
Field type	dimension
Data type	string.text.value

assetTravelOriginName

Field label	Origin name (Dynamic travel assets)
Description	Origin name, for example, London
Field type	dimension
Data type	string.text.value

assetTravelPrice

Field label	Price (Dynamic travel assets)
Description	Price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 100.00 USD
Field type	dimension
Data type	string.text.value

assetTravelSalePrice

Field label	Sale price (Dynamic travel assets)
Description	Sale price which can be a number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark, for example, 80.00 USD. Must be less than the 'price' field
Field type	dimension
Data type	string.text.value

assetTravelSimilarDestinationIds

Field label	Similar destination IDs (Dynamic travel assets)
Description	Similar destination IDs, for example, NYC
Field type	dimension
Data type	string.text.value

assetTravelTitle

Field label	Title (Dynamic travel assets)
Description	Title, for example, Book your train ticket
Field type	dimension
Data type	string.text.value

GMAIL

GmailForwards

Field label	Gmail forwards
Description	The number of times your ad was forwarded to someone else as a message
Field type	metric
Data type	int.number.value

GmailSaves

Field label	Gmail saves
Description	The number of times someone has saved your Gmail ad to their inbox as a message
Field type	metric
Data type	int.number.value

GmailSecondaryClicks

Field label	Gmail secondary clicks
Description	The number of clicks to your landing page on the expanded state of Gmail ads
Field type	metric
Data type	int.number.value

HOTEL CALLOUT ASSETS

assetHotelCalloutLanguageCode

Field label	Language code (Hotel callout assets)
Description	The language of the hotel callout. Represented as BCP 47 language tag
Field type	dimension
Data type	string.language.value

assetHotelCalloutText

Field label	Text (Hotel callout assets)
Description	The text of the hotel callout asset
Field type	dimension
Data type	string.text.value

IMAGE ASSETS

assetImageFileSize

Field label	File size
Description	File size of the image asset in bytes
Field type	dimension
Data type	int.number.value

assetImageFullSizeHeightPixels

Field label	Image height (Image assets)
Description	Height of the image in pixels
Field type	dimension
Data type	int.number.value

assetImageFullSizeUrl

Field label	Full size image URL
Description	A URL that returns the full size image
Field type	dimension
Data type	string.text.url

assetImageFullSizeWidthPixels

Field label	Image width (Image assets)
Description	Width of the image in pixels
Field type	dimension
Data type	int.number.value

assetImageMimeType

Field label	MIME type
Description	MIME type of the image asset
Field type	dimension
Data type	string.text.value

IMPRESSION SHARE

ImpressionShare

Field label	Impression share
Description	The impressions you've received divided by the total Available Impressions
Field type	metric
Data type	float.number.ratio

SearchImpressionShare

Field label	Search impression share
Description	The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive
Field type	metric
Data type	float.number.ratio

SearchImpressionShareRaw

Field label	Search impression share (raw)
Description	The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive
Field type	metric
Data type	string.text.value

SearchExactMatchImpressionShare

Field label	Search exact match impression share
Description	The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types
Field type	metric
Data type	float.number.ratio
Aggregation	Non-aggregatable metric

SearchBudgetLostImpressionShare

Field label	Lost search IS due to budget
Description	The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low
Field type	metric
Data type	float.number.ratio

SearchRankLostImpressionShare

Field label	Lost search IS due to rank
Description	The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank
Field type	metric
Data type	float.number.ratio

ContentImpressionShare

Field label	Content impression share
Description	The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive
Field type	metric
Data type	float.number.ratio

ContentBudgetLostImpressionShare

Field label	Lost content IS due to budget
Description	The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low
Field type	metric
Data type	float.number.ratio

ContentRankLostImpressionShare

Field label	Lost content IS due to rank
Description	The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank
Field type	metric
Data type	float.number.ratio

TotalAvailableImpressions

Field label	Available impressions
Description	This is a complex calculation but in most basic for is Impressions + Lost Impressions = Available impressions
Field type	metric
Data type	int.number.value

LostImpressions

Field label	Lost impressions
Field type	metric
Data type	int.number.value

LostImpressionsDueToBudget

Field label	Lost impressions due to budget
Field type	metric
Data type	int.number.value

LostImpressionsDueToRank

Field label	Lost impressions due to rank
Field type	metric
Data type	int.number.value

KEYWORD

Keyword

Field label	Keyword text
Description	Keyword that matched the query and triggered the ad
Field type	dimension
Data type	string.text.value

KeywordsAllNetworks

Field label	All networks keywords
Description	Descriptive string for the keyword criterion. What exactly it represents will depend on the report used, for example, it may be a keyword, negative keyword, keyword placement, and others
Field type	dimension
Data type	string.text.value

Matchtype

Field label	Match type
Field type	dimension
Data type	string.text.value

KeywordID

Field label	Keyword ID
Description	The ID of the Keyword that triggered the ad
Field type	dimension
Data type	string.text.value

Keywordstatus

Field label	Keyword status
Field type	dimension
Data type	string.text.value

Qualityscore

Field label	Quality score
Field type	dimension
Data type	int.number.value

CreativeQualityScore

Field label	Creative quality score
Field type	dimension
Data type	string.text.value

PostClickQualityScore

Field label	Post-click quality score
Field type	dimension
Data type	string.text.value

SearchPredictedCtr

Field label	Search predicted CTR
Field type	dimension
Data type	string.text.value

FirstpageCPC

Field label	First page CPC
Description	Estimate of the CPC bid required in order to show your ad on the first page of search results
Field type	dimension
Data type	float.currency.value

TopOfPageCpc

Field label	Top of page CPC
Description	Estimate of the CPC bid required in order to show your ad on the top of the first page of search results
Field type	dimension
Data type	float.currency.value

FirstPositionCpc

Field label	First position CPC
Description	Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results
Field type	dimension
Data type	float.currency.value

EstimatedAddClicksAtFirstPositionCpc

Field label	Estimated added clicks per week at first position CPC
Field type	dimension
Data type	int.number.value

EstimatedAddCostAtFirstPositionCpc

Field label	Estimated added cost per week at first position CPC
Field type	dimension
Data type	float.number.value

Isnegative

Field label	Is negative
Field type	dimension
Data type	bool

Searchterm

Field label	Matched search term
Field type	dimension
Data type	string.text.value

search_term_match_source

Field label	Search term match source
Description	Specifies the source for how the search term was matched, which reveals the type of ad campaign responsible
Field type	dimension
Data type	string.text.value

branded_vs_nonbranded

Field label	Branded vs. non-branded search queries
Description	Categorises search queries into branded or non-branded. You can specify your own brand terms in the settings
Field type	dimension
Data type	string.text.value

QueryTargetingStatus

Field label	Query targeting status
Description	Indicates whether the search term is currently one of your targeted or excluded keywords
Field type	dimension
Data type	string.text.value

LABELS

campaignlabels

Field label	Campaign labels
Field type	dimension
Data type	string.text.value

adgrouplabels

Field label	Ad group labels
Field type	dimension
Data type	string.text.value

adlabels

Field label	Ad labels
Field type	dimension
Data type	string.text.value

keywordlabels

Field label	Keyword labels
Field type	dimension
Data type	string.text.json

Labels

Field label	Labels (level determined automatically)
Description	List of label names for the main object of this row
Field type	dimension
Data type	string.text.value

LANDING PAGE

SpeedScore

Field label	Mobile speed score
Field type	dimension
Data type	int.number.value

PercentageMobileFriendlyClicks

Field label	Mobile-friendly click rate
Description	The percentage of mobile clicks that go to a mobile-friendly page
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

PercentageValidAMPClicks

Field label	Valid AMP click rate
Description	The percentage of ad clicks to AMP (accelerated mobile pages) landing pages that reach a valid AMP page
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

LEAD FORM ASSETS

assetLeadFormAssetBackgroundImage

Field label	Background image asset
Description	Asset resource name of the background image
Field type	dimension
Data type	string.text.value

assetLeadFormBusinessName

Field label	Lead form asset business name
Description	The name of the business being advertised
Field type	dimension
Data type	string.text.value

assetLeadFormCallToActionDescription

Field label	Call to action description
Description	Text giving a clear value proposition of what users expect once they expand the form
Field type	dimension
Data type	string.text.value

assetLeadFormCallToActionType

Field label	Call to action type
Description	Pre-defined display text that encourages user to expand the form
Field type	dimension
Data type	string.text.value

assetLeadFormCustomDisclosure

Field label	Custom disclosure
Description	Custom disclosure shown along with Google disclaimer on the lead form. Accessible to allowed customers only
Field type	dimension
Data type	string.text.value

assetLeadFormCustomQuestionFields

Field label	Custom question fields
Description	Ordered list of custom question fields
Field type	dimension
Data type	string.text.json

assetLeadFormDeliveryMethods

Field label	Delivery methods
Description	Configured methods for collected lead data to be delivered to advertiser
Field type	dimension
Data type	string.text.json

assetLeadFormDescription

Field label	Description (Lead form assets)
Description	Detailed description of the expanded form to describe what the form is asking for or facilitating
Field type	dimension
Data type	string.text.value

assetLeadFormDesiredIntent

Field label	Desired intent
Description	Chosen intent for the lead form, for example, more volume or more qualified
Field type	dimension
Data type	string.text.value

assetLeadFormFields

Field label	Fields
Description	Ordered list of input fields
Field type	dimension
Data type	string.text.json

assetLeadFormHeadline

Field label	Headline (Lead form assets)
Description	Headline of the expanded form to describe what the form is asking for or facilitating
Field type	dimension
Data type	string.text.value

assetLeadFormPostSubmitCallToActionType

Field label	Post submit call to action type
Description	Pre-defined display text that encourages user action after the form is submitted
Field type	dimension
Data type	string.text.value

assetLeadFormPostSubmitDescription

Field label	Post submit description
Description	Detailed description shown after form submission that describes how the advertiser will follow up with the user
Field type	dimension
Data type	string.text.value

assetLeadFormPostSubmitHeadline

Field label	Post submit headline
Description	Headline of text shown after form submission that describes how the advertiser will follow up with the user
Field type	dimension
Data type	string.text.value

assetLeadFormPrivacyPolicyUrl

Field label	Privacy policy URL
Description	Link to a page describing the policy on how the collected data is handled by the advertiser/business
Field type	dimension
Data type	string.text.url

LISTING GROUP FILTER

listingGroupFilterId

Field label	Listing group filter ID
Description	The ID of a listing group filter
Field type	dimension
Data type	string.text.value

listingGroupFilterType

Field label	Listing group filter type
Description	Type of a listing group filter node
Field type	dimension
Data type	string.text.value

listingGroupFilterListingSource

Field label	Listing group filter listing source
Description	The source of listings filtered by this listing group filter
Field type	dimension
Data type	string.text.value

LOCAL CAMPAIGN

locationSourceType

Field label	Location source type
Description	The location source type for this local campaign
Field type	dimension
Data type	string.text.value

LOCATION

LocationType

Field label	Location type
Field type	dimension
Data type	string.text.value

IsTargetingLocation

Field label	Is targeting location
Field type	dimension
Data type	bool

City

Field label	City
Field type	dimension
Data type	string.geo.city

Metroarea

Field label	Metro area
Field type	dimension
Data type	string.geo.metro

Region

Field label	Region
Field type	dimension
Data type	string.geo.region

Country

Field label	Country
Field type	dimension
Data type	string.geo.country

CountryCode

Field label	Country code
Description	Two-letter country code
Field type	dimension
Data type	string.geo.country.twolettercode

Location

Field label	Target location
Description	Geo target. E.g. country, city, postal code, municipality, district etc
Field type	dimension
Data type	string.text.value

PostalCode

Field label	Postal code
Description	Postal code of target location
Field type	dimension
Data type	string.text.value

LOCATION ASSETS

AssetLocationOwnershipType

Field label	Asset location ownership type
Description	The type of location ownership
Field type	dimension
Data type	string.text.value

AssetPlaceId

Field label	Asset place ID
Description	Place IDs uniquely identify a place in the Google Places database and on Google Maps
Field type	dimension
Data type	string.text.value

EnableCustomerLevelLocationAssetSet

Field label	Enable customer level location asset set
Description	Denotes that the latest customer level asset set is used for targeting
Field type	dimension
Data type	bool

MOBILE APP ASSETS

assetMobileAppAppId

Field label	App ID (Mobile app assets)
Description	A string that uniquely identifies a mobile application. It should just contain the platform native id, like "com.android.ebay" for Android or "12345689" for iOS
Field type	dimension
Data type	string.text.value

assetMobileAppAppStore

Field label	App store (Mobile app assets)
Description	The application store that distributes this specific app
Field type	dimension
Data type	string.text.value

assetMobileAppEndDate

Field label	End date (Mobile app assets)
Description	Last date of when this asset is effective and still serving
Field type	dimension
Data type	string.time.date

assetMobileAppLinkText

Field label	Link text (Mobile app assets)
Description	The visible text displayed when the link is rendered in an ad
Field type	dimension
Data type	string.text.value

assetMobileAppStartDate

Field label	Start date (Mobile app assets)
Description	Start date of when this asset is effective and can begin serving
Field type	dimension
Data type	string.time.date

MULTI ASSET RESPONSIVE DISPLAY

MultiAssetResponsiveDisplayAdHeadline1

Field label	Headline 1 (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdHeadline2

Field label	Headline 2 (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdHeadline3

Field label	Headline 3 (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdHeadline4

Field label	Headline 4 (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdHeadline5

Field label	Headline 5 (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdLongHeadline

Field label	Long headline (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdDescription1

Field label	Description 1 (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdDescription2

Field label	Description 2 (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdDescription3

Field label	Description 3 (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdDescription4

Field label	Description 4 (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdDescription5

Field label	Description 5 (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdBusinessName

Field label	Business name (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdCallToActionText

Field label	Call to action text (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdDynamicSettingsPromoText

Field label	Promotion text (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdFormatSetting

Field label	Ad format preference (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdMainColor

Field label	Main color (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdAccentColor

Field label	Accent color (multi asset responsive display)
Field type	dimension
Data type	string.text.value

MultiAssetResponsiveDisplayAdAllowFlexibleColor

Field label	Allow flexible color (multi asset responsive display)
Field type	dimension
Data type	bool

MultiAssetResponsiveDisplayAdLogoImage1

Field label	Logo URL 1 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdLogoImage2

Field label	Logo URL 2 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdLogoImage3

Field label	Logo URL 3 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdLogoImage4

Field label	Logo URL 4 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdLogoImage5

Field label	Logo URL 5 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdLandscapeLogoImage1

Field label	Landscape logo URL 1 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdLandscapeLogoImage2

Field label	Landscape logo URL 2 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdLandscapeLogoImage3

Field label	Landscape logo URL 3 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdLandscapeLogoImage4

Field label	Landscape logo URL 4 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdLandscapeLogoImage5

Field label	Landscape logo URL 5 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage1

Field label	Image URL 1 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage2

Field label	Image URL 2 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage3

Field label	Image URL 3 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage4

Field label	Image URL 4 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage5

Field label	Image URL 5 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage6

Field label	Image URL 6 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage7

Field label	Image URL 7 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage8

Field label	Image URL 8 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage9

Field label	Image URL 9 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage10

Field label	Image URL 10 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage11

Field label	Image URL 11 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage12

Field label	Image URL 12 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage13

Field label	Image URL 13 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage14

Field label	Image URL 14 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdMarketingImage15

Field label	Image URL 15 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage1

Field label	Square image URL 1 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage2

Field label	Square image URL 2 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage3

Field label	Square image URL 3 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage4

Field label	Square image URL 4 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage5

Field label	Square image URL 5 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage6

Field label	Square image URL 6 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage7

Field label	Square image URL 7 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage8

Field label	Square image URL 8 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage9

Field label	Square image URL 9 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage10

Field label	Square image URL 10 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage11

Field label	Square image URL 11 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage12

Field label	Square image URL 12 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage13

Field label	Square image URL 13 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage14

Field label	Square image URL 14 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdSquareMarketingImage15

Field label	Square image URL 15 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdYouTubeVideo1

Field label	YouTube video URL 1 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdYouTubeVideo2

Field label	YouTube video URL 2 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdYouTubeVideo3

Field label	YouTube video URL 3 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdYouTubeVideo4

Field label	YouTube video URL 4 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

MultiAssetResponsiveDisplayAdYouTubeVideo5

Field label	YouTube video URL 5 (multi asset responsive display)
Field type	dimension
Data type	string.text.url

NETWORK

Network

Field label	Network
Field type	dimension
Data type	string.text.value

Networkwithsearchpartners

Field label	Network (with search partners)
Field type	dimension
Data type	string.text.value

ORGANIC

SerpType

Field label	Search result type
Field type	dimension
Data type	string.text.value

OrganicClicks

Field label	Organic clicks
Description	Number of times someone clicked your site's listing in the unpaid results for a particular query
Field type	metric
Data type	int.number.value

OrganicClicksPerQuery

Field label	Organic clicks per query
Description	Number of clicks you've received on your organic search listings divided by the total number of searches that returned pages from your site
Field type	metric
Data type	float.number.value

OrganicImpressions

Field label	Organic impressions
Description	Number of organic search listing impressions
Field type	metric
Data type	int.number.value

OrganicImpressionsPerQuery

Field label	Organic impressions per query
Description	Average number of times a page from your site was listed per query
Field type	metric
Data type	int.number.value

OrganicQueries

Field label	Organic queries
Description	Total number of searches that returned organic search results for your site over the given period
Field type	metric
Data type	int.number.value

OTHER

Invalidclicks

Field label	Invalid clicks
Description	Number of clicks Google considers illegitimate and doesn't charge you for
Field type	metric
Data type	int.number.value

TopImpressionPercentage

Field label	Top impression percentage
Field type	metric
Data type	float.number.ratio

EligibleImpressionsFromLocationAssetStoreReach

Field label	Eligible impressions from location asset store reach
Description	Number of impressions in which the store location was shown or the location was used for targeting
Field type	metric
Data type	int.number.value

AbsoluteTopImpressionPercentage

Field label	Absolute top impression percentage
Field type	metric
Data type	float.number.ratio

SearchAbsoluteTopImpressionShare

Field label	Search absolute top impression share
Field type	metric
Data type	float.number.ratio

SearchTopImpressionShare

Field label	Search top impression share
Field type	metric
Data type	float.number.ratio

SearchRankLostTopImpressionShare

Field label	Search rank lost top impression share
Field type	metric
Data type	float.number.ratio

SearchRankLostAbsoluteTopImpressionShare

Field label	Search rank lost absolute top impression share
Field type	metric
Data type	float.number.ratio

SearchBudgetLostAbsoluteTopImpressionShare

Field label	Search budget lost absolute top impression share
Field type	metric
Data type	float.number.ratio

SearchBudgetLostTopImpressionShare

Field label	Search budget lost top impression share
Field type	metric
Data type	float.number.ratio

PAGE FEED ASSETS

assetPageFeedLabels

Field label	Labels
Description	Labels used to group the page urls
Field type	dimension
Data type	string.text.value

assetPageFeedPageUrl

Field label	Page URL
Description	The webpage that advertisers want to target
Field type	dimension
Data type	string.text.url

PLACEMENT

PlacementURL

Field label	Placement URL
Description	The URL name for websites, YouTube video name for YouTube videos, and translated mobile app name for mobile apps
Field type	dimension
Data type	string.text.url

GroupPlacementURL

Field label	Group placement URL
Description	Domain name for websites and YouTube channel name for YouTube channels. Uses group_placement_view report
Field type	dimension
Data type	string.text.url

Domain

Field label	Domain
Description	The domain of the URL (placement) where the impression was shown
Field type	dimension
Data type	string.text.value

topic

Field label	Topic
Field type	dimension
Data type	string.text.value

Placementstatus

Field label	Placement status
Field type	dimension
Data type	string.text.value

PRICE ASSETS

assetPriceLanguageCode

Field label	Language code (Price assets)
Description	The language of the price asset. Represented as BCP 47 language tag
Field type	dimension
Data type	string.language.value

assetPricePriceOfferings

Field label	Price offerings
Description	The price offerings of the price asset
Field type	dimension
Data type	string.text.json

assetPricePriceQualifier

Field label	Price qualifier
Description	The price qualifier of the price asset
Field type	dimension
Data type	string.text.value

assetPriceType

Field label	Price asset type
Description	The type of the price asset
Field type	dimension
Data type	string.text.value

PROMOTION ASSETS

assetPromotionAdScheduleTargets

Field label	Ad schedule targets (Promotion assets)
Description	List of non-overlapping schedules specifying all time intervals for which the asset may serve
Field type	dimension
Data type	string.text.json

assetPromotionDiscountModifier

Field label	Discount modifier
Description	A modifier for qualification of the discount
Field type	dimension
Data type	string.text.value

assetPromotionEndDate

Field label	End date (Promotion assets)
Description	Last date of when this asset is effective and still serving
Field type	dimension
Data type	string.time.date

assetPromotionLanguageCode

Field label	Language code (Promotion assets)
Description	The language of the promotion. Represented as BCP 47 language tag
Field type	dimension
Data type	string.language.value

assetPromotionMoneyAmountOffAmount

Field label	Amount (Money amount off)
Description	Amount off discount in the promotion
Field type	dimension
Data type	float.currency.value

assetPromotionMoneyAmountOffCurrencyCode

Field label	Currency code (Money amount off)
Description	Three-character ISO 4217 currency code
Field type	dimension
Data type	string.currency.code

assetPromotionOccasion

Field label	Occasion
Description	The occasion the promotion was intended for
Field type	dimension
Data type	string.text.value

assetPromotionOrdersOverAmountAmountMicros

Field label	Amount (Orders over amount)
Description	Amount over which the promotion is available
Field type	dimension
Data type	float.currency.value

assetPromotionOrdersOverAmountCurrencyCode

Field label	Currency code (Orders over amount)
Description	Three-character ISO 4217 currency code
Field type	dimension
Data type	string.currency.code

assetPromotionPercentOff

Field label	Percent off
Description	Percentage off discount in the promotion
Field type	dimension
Data type	string.text.value

assetPromotionPromotionCode

Field label	Promotion code
Description	A code the user used in order to be eligible for the promotion
Field type	dimension
Data type	string.text.value

assetPromotionPromotionTarget

Field label	Promotion target
Description	A freeform description of what the promotion is targeting
Field type	dimension
Data type	string.text.value

assetPromotionRedemptionEndDate

Field label	Redemption end date
Description	Last date of when the promotion is eligible to be redeemed
Field type	dimension
Data type	string.time.date

assetPromotionRedemptionStartDate

Field label	Redemption start date
Description	Start date of when the promotion is eligible to be redeemed
Field type	dimension
Data type	string.time.date

assetPromotionStartDate

Field label	Start date (Promotion assets)
Description	Start date of when this asset is effective and can begin serving
Field type	dimension
Data type	string.time.date

PUBLISHER

PublisherPurchasedClicks

Field label	Publisher purchased clicks
Description	Clicks from properties not owned by the publisher for which the traffic the publisher has paid for or acquired through incentivized activity
Field type	metric
Data type	int.number.value

PublisherOrganicClicks

Field label	Publisher organic clicks
Description	Clicks from properties for which the traffic the publisher has not paid for or acquired through incentivized activity
Field type	metric
Data type	int.number.value

PublisherUnknownClicks

Field label	Publisher unknown clicks
Description	Clicks from traffic which is not identified as "Publisher Purchased" or "Publisher Organic"
Field type	metric
Data type	int.number.value

QUALITY SCORE

HistoricalSearchPredictedCtr

Field label	Historical search predicted CTR (text)
Field type	dimension
Data type	string.text.value

HistoricalLandingPageQualityScore

Field label	Historical landing page quality score (text)
Field type	dimension
Data type	string.text.value

HistoricalCreativeQualityScore

Field label	Historical creative quality score (text)
Field type	dimension
Data type	string.text.value

HistoricalQualityScore

Field label	Historical quality score
Field type	metric
Data type	float.number.value

HistoricalSearchPredictedCtr_metric

Field label	Historical search predicted CTR
Description	Numerical value corresponding the textual values. Above average (2), Average (1), Below average (-1), Unknown (0)
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

HistoricalLandingPageQualityScore_metric

Field label	Historical landing page quality score
Description	Numerical value corresponding the textual values. Above average (2), Average (1), Below average (-1), Unknown (0)
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

HistoricalCreativeQualityScore_metric

Field label	Historical creative quality score
Description	Numerical value corresponding the textual values. Above average (2), Average (1), Below average (-1), Unknown (0)
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

REMARKETING

Audience

Field label	Audience
Field type	dimension
Data type	string.text.value

AudienceID

Field label	Audience ID
Field type	dimension
Data type	string.text.value

AudienceStatus

Field label	Audience status
Field type	dimension
Data type	string.text.value

RESPONSIVE SEARCH

ResponsiveSearchAdHeadline1

Field label	Responsive search ad headline 1
Description	First text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline2

Field label	Responsive search ad headline 2
Description	Second text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline3

Field label	Responsive search ad headline 3
Description	Third text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline4

Field label	Responsive search ad headline 4
Description	Fourth text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline5

Field label	Responsive search ad headline 5
Description	Fifth text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline6

Field label	Responsive search ad headline 6
Description	Sixth text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline7

Field label	Responsive search ad headline 7
Description	Seventh text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline8

Field label	Responsive search ad headline 8
Description	Eighth text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline9

Field label	Responsive search ad headline 9
Description	Ninth text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline10

Field label	Responsive search ad headline 10
Description	Tenth text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline11

Field label	Responsive search ad headline 11
Description	Eleventh text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline12

Field label	Responsive search ad headline 12
Description	Twelfth text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline13

Field label	Responsive search ad headline 13
Description	Thirteenth text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline14

Field label	Responsive search ad headline 14
Description	Fourteenth text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdHeadline15

Field label	Responsive search ad headline 15
Description	Fifteenth text asset for used for the ad headline
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdDescription1

Field label	Responsive search ad description 1
Description	First text asset for used for the ad description
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdDescription2

Field label	Responsive search ad description 2
Description	Second text asset for used for the ad description
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdDescription3

Field label	Responsive search ad description 3
Description	Third text asset for used for the ad description
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdDescription4

Field label	Responsive search ad description 4
Description	Fourth text asset for used for the ad description
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdDescription5

Field label	Responsive search ad description 5
Description	Fifth text asset for used for the ad description
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdPath1

Field label	Responsive search ad path 1
Description	First part of text that can be appended to the URL in the ad
Field type	dimension
Data type	string.text.value

ResponsiveSearchAdPath2

Field label	Responsive search ad path 2
Description	Second part of text that can be appended to the URL in the ad
Field type	dimension
Data type	string.text.value

RESPONSIVE SEARCH COMBINATIONS

assetCombinationEnabled

Field label	Asset combination enabled
Description	The status between the asset combination and the latest version of the ad. If true, the asset combination is linked to the latest version of the ad. If false, it means the link once existed but has been removed and is no longer present in the latest version of the ad
Field type	dimension
Data type	bool

assetCombinationServedAssetsHeadline1

Field label	Combination headline 1
Description	Headline 1 served for that combination
Field type	dimension
Data type	string.text.value

assetCombinationServedAssetsHeadline2

Field label	Combination headline 2
Description	Headline 2 served for that combination
Field type	dimension
Data type	string.text.value

assetCombinationServedAssetsHeadline3

Field label	Combination headline 3
Description	Headline 3 served for that combination
Field type	dimension
Data type	string.text.value

assetCombinationServedAssetsDescription1

Field label	Combination description 1
Description	Description 1 served for that combination
Field type	dimension
Data type	string.text.value

assetCombinationServedAssetsDescription2

Field label	Combination description 2
Description	Description 2 served for that combination
Field type	dimension
Data type	string.text.value

SHOPPING CAMPAIGNS

Brand

Field label	Brand
Description	The ProductBrand value of the product
Field type	dimension
Data type	string.text.value

StoreId

Field label	Store ID
Description	Store ID of the product
Field type	dimension
Data type	string.text.value

OfferId

Field label	Offer ID
Description	Offer/item ID of the product
Field type	dimension
Data type	string.text.value

MerchantId

Field label	Merchant ID
Description	ID of the Google Merchant Center account associated with the products being advertised
Field type	dimension
Data type	string.text.value

FeedLabel

Field label	Feed label
Description	Feed label of products included in the campaign. Only one of Feed label or Sales country can be set. If used instead of Sales country, the Feed label field returns country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center
Field type	dimension
Data type	string.text.value

CampaignPriority

Field label	Campaign priority
Description	Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities
Field type	dimension
Data type	string.text.value

EnableLocal

Field label	Enable local
Description	Whether local products is included
Field type	dimension
Data type	bool

VehicleInventory

Field label	Vehicle inventory
Description	Whether Vehicle Listing inventory is targeted
Field type	dimension
Data type	bool

CategoryL1

Field label	Category (1st level)
Field type	dimension
Data type	string.text.value

CategoryL2

Field label	Category (2nd level)
Field type	dimension
Data type	string.text.value

CategoryL3

Field label	Category (3rd level)
Field type	dimension
Data type	string.text.value

CategoryL4

Field label	Category (4th level)
Field type	dimension
Data type	string.text.value

CategoryL5

Field label	Category (5th level)
Field type	dimension
Data type	string.text.value

ProductTitle

Field label	Product title
Field type	dimension
Data type	string.text.value

ProductTypeL1

Field label	Product type (1st level)
Field type	dimension
Data type	string.text.value

ProductTypeL2

Field label	Product type (2nd level)
Field type	dimension
Data type	string.text.value

ProductTypeL3

Field label	Product type (3rd level)
Field type	dimension
Data type	string.text.value

ProductTypeL4

Field label	Product type (4th level)
Field type	dimension
Data type	string.text.value

ProductTypeL5

Field label	Product type (5th level)
Field type	dimension
Data type	string.text.value

ProductCondition

Field label	Product condition
Field type	dimension
Data type	string.text.value

CustomAttribute0

Field label	Custom label 0
Description	The ProductCustomAttribute level 0 value of the product
Field type	dimension
Data type	string.text.value

CustomAttribute1

Field label	Custom label 1
Description	The ProductCustomAttribute level 1 value of the product
Field type	dimension
Data type	string.text.value

CustomAttribute2

Field label	Custom label 2
Description	The ProductCustomAttribute level 2 value of the product
Field type	dimension
Data type	string.text.value

CustomAttribute3

Field label	Custom label 3
Description	The ProductCustomAttribute level 3 value of the product
Field type	dimension
Data type	string.text.value

CustomAttribute4

Field label	Custom label 4
Description	The ProductCustomAttribute level 4 value of the product
Field type	dimension
Data type	string.text.value

Language

Field label	Language
Field type	dimension
Data type	int.number.value

SITELINK ASSETS

assetSitelinkAdScheduleTargets

Field label	Ad schedule targets (Sitelink assets)
Description	List of non-overlapping schedules specifying all time intervals for which the asset may serve
Field type	dimension
Data type	string.text.json

assetSitelinkDescription1

Field label	Description 1 (Sitelink assets)
Description	First line of the description for the sitelink
Field type	dimension
Data type	string.text.value

assetSitelinkDescription2

Field label	Description 2 (Sitelink assets)
Description	Second line of the description for the sitelink
Field type	dimension
Data type	string.text.value

assetSitelinkEndDate

Field label	End date (Sitelink assets)
Description	Last date of when this asset is effective and still serving
Field type	dimension
Data type	string.time.date

assetSitelinkLinkText

Field label	Link text (Sitelink assets)
Description	URL display text for the sitelink
Field type	dimension
Data type	string.text.value

assetSitelinkStartDate

Field label	Start date (Sitelink assets)
Description	Start date of when this asset is effective and can begin serving
Field type	dimension
Data type	string.time.date

STRUCTURED SNIPPET ASSETS

assetStructuredSnippetHeader

Field label	Snippet header
Description	The header of the snippet
Field type	dimension
Data type	string.text.value

assetStructuredSnippetValues

Field label	Snippet values
Description	The values in the snippet
Field type	dimension
Data type	string.text.value

TEXT ASSETS

assetTextText

Field label	Text (Text assets)
Description	Text content of the text asset
Field type	dimension
Data type	string.text.value

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

Year

Field label	Year
Field type	dimension
Data type	string.time.year

yearquarter

Field label	Quarter
Field type	dimension
Data type	string.time.quarter

Yearmonth

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

Yearweekiso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

yearWeekSunSat

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.week

Month

Field label	Month
Field type	dimension
Data type	string.time.month

Monthname

Field label	Month name
Field type	dimension
Data type	string.time.month

Weekiso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

weekSunSat

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

yearweekiso_daterange

Field label	Week (Mon-Sun, dates)
Field type	dimension
Data type	string.text.value

dayofmonth

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

DayofweekWithNum

Field label	Day of week
Field type	dimension
Data type	string.time.dayofweek

Date

Field label	Date
Field type	dimension
Data type	string.time.date

Hour

Field label	Hour
Field type	dimension
Data type	string.time.hour

VIDEO

VideoTitle

Field label	Video title
Description	The video title
Field type	dimension
Data type	string.text.value

VideoURL

Field label	Link to video
Field type	dimension
Data type	string.text.url

VideoId

Field label	Video ID
Description	The video ID
Field type	dimension
Data type	string.text.value

VideoChannelURL

Field label	Link to channel
Field type	dimension
Data type	string.text.url

VideoChannelId

Field label	Channel ID
Description	The video channel ID
Field type	dimension
Data type	string.text.value

VideoDuration

Field label	Video duration
Description	The duration of the video in milliseconds
Field type	dimension
Data type	float.number.value

videoimpressions

Field label	Video impressions
Field type	metric
Data type	int.number.value

videoviews

Field label	Video views
Description	The number of times your video ads were viewed
Field type	metric
Data type	int.number.value

videoviewrate

Field label	Video watch rate (%)
Description	The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads
Field type	metric
Data type	float.number.ratio

VideoQuartile25Rate

Field label	Watch 25% rate
Description	Percentage of impressions where the viewer watched 25% of your video
Field type	metric
Data type	float.number.ratio

VideoQuartile50Rate

Field label	Watch 50% rate
Description	Percentage of impressions where the viewer watched 50% of your video
Field type	metric
Data type	float.number.ratio

VideoQuartile75Rate

Field label	Watch 75% rate
Description	Percentage of impressions where the viewer watched 75% of your video
Field type	metric
Data type	float.number.ratio

VideoQuartile100Rate

Field label	Watch 100% rate
Description	Percentage of impressions where the viewer watched all of your video
Field type	metric
Data type	float.number.ratio

VideoQuartile25Views

Field label	Watch 25% views
Field type	metric
Data type	int.number.value

VideoQuartile50Views

Field label	Watch 50% views
Field type	metric
Data type	int.number.value

VideoQuartile75Views

Field label	Watch 75% views
Field type	metric
Data type	int.number.value

VideoQuartile100Views

Field label	Watch 100% views
Field type	metric
Data type	int.number.value

VISITOR

Age

Field label	Age
Field type	dimension
Data type	string.person.age

Gender

Field label	Gender
Field type	dimension
Data type	string.person.gender

Device

Field label	Device
Field type	dimension
Data type	string.text.value

YOUTUBE VIDEO ASSETS

assetYoutubeVideoId

Field label	YouTube video ID
Description	YouTube video id. This is the 11 character string value used in the YouTube video URL
Field type	dimension
Data type	string.text.value

assetYoutubeVideoUrl

Field label	YouTube video URL (YouTube video assets)
Description	YouTube video URL
Field type	dimension
Data type	string.text.url

assetYoutubeVideoTitle

Field label	YouTube video title
Description	YouTube video title
Field type	dimension
Data type	string.text.value