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CallRail metrics and dimensions

  • Updated on Apr 1, 2026
  • Published on Aug 5, 2025
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Supermetrics brings all your CallRail data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

17 metrics116 dimensions

CALL

call_id
Field label Call ID
Description Unique identifier for the call
Field type dimension
Data type string.text.value
call_details_url
Field label Call details link
Description URL to the specific details of the call based on the ID
Field type dimension
Data type string.text.url
start_time
Field label Call start time
Description The date and time the call started in the current timezone
Field type dimension
Data type string.text.value
direction
Field label Call direction
Description Whether the call was inbound (from a customer to you) or outbound (from you to a customer)
Field type dimension
Data type string.text.value
answered
Field label Was answered
Description Whether the call was answered
Field type dimension
Data type bool
voicemail
Field label Voicemail
Description Whether the call ended with a voicemail (true) or not (false)
Field type dimension
Data type bool
formatted_duration
Field label Call duration (sec)
Description The duration of the call in seconds
Field type dimension
Data type int.duration.seconds
first_call
Field label First-time call
Description Whether or not the call is the caller’s first call to this company
Field type dimension
Data type bool
prior_calls
Field label Prior calls
Description The number of times this company received a call from this customer prior to this call. If this is the first call from the customer, prior_calls will be 0
Field type dimension
Data type int.number.value
total_calls
Field label Total calls
Description The total number of calls received from a customer phone number
Field type dimension
Data type string.text.value
speaker_percent
Field label Speaker percent
Description A JSON object containing the values of the percentage of time spent talking by the Agent and Customer on a call
Field type dimension
Data type string.text.json
keywords_spotted
Field label Keywords spotted
Description Array of keywords spotted, each containing keyword with locations in seconds offset from beginning of recording
Field type dimension
Data type string.text.value
call_highlights
Field label Call highlights
Description A list of relevant keywords automatically found in the call transcription
Field type dimension
Data type string.text.value
business_phone_number
Field label Business phone number
Description The phone number of the person or business who answered the call from the dialed tracking number
Field type dimension
Data type string.text.phone
source_name
Field label Number name
Description The name of the tracking number within CallRail
Field type dimension
Data type string.text.value
agent_email
Field label Agent email
Description Email address for the user who answered the call, when applicable
Field type dimension
Data type string.text.email
tracking_phone_number
Field label Tracking phone number
Description The business’ tracking phone number for this call (in E.164 format)
Field type dimension
Data type string.text.phone
tracker_id
Field label Tracker ID
Description If provided, only return calls to this specific tracking number
Field type dimension
Data type string.text.value
calls
Field label Calls
Description Total number of calls
Field type metric
Data type int.number.value
answered_calls
Field label Answered calls
Description Number of calls that were answered
Field type metric
Data type int.number.value
answer_rate
Field label Answer rate
Description Percentage of calls that were answered. Calculated by: (Answered calls / Calls) * 100
Field type metric
Data type float.number.percentage
missed_calls
Field label Missed calls
Description Number of missed calls
Field type metric
Data type int.number.value
abandoned_calls
Field label Abandoned calls
Description Number of calls that lasted for less than 15 seconds
Field type metric
Data type int.number.value
voicemail_calls
Field label Voicemail calls
Description Number of calls going to voicemail
Field type metric
Data type int.number.value
first_time_callers
Field label First time callers
Description The total number of calls from first-time callers
Field type metric
Data type int.number.value
inbound_calls
Field label Inbound calls
Description Number of inbound calls
Field type metric
Data type int.number.value
outbound_calls
Field label Outbound calls
Description Number of outbound calls
Field type metric
Data type int.number.value
avg_duration
Field label Avg. call duration (sec)
Description Average duration of a call in seconds. Calculated by: Total call duration (sec) / Calls
Field type metric
Data type float.number.value
duration
Field label Total call duration (sec)
Description Total duration of all calls in seconds
Field type metric
Data type int.duration.seconds

COMPANY

company_id
Field label Company ID
Description The string id of the company the call belongs to
Field type dimension
Data type string.text.value
company_name
Field label Company name
Description The name of the company the source belongs to
Field type dimension
Data type string.text.value
company_time_zone
Field label Company time zone
Description The configured time zone of the company in CallRail
Field type dimension
Data type string.text.value

CUSTOMER

formatted_customer_name
Field label Customer name
Description The customer’s name, as reported by Caller ID
Field type dimension
Data type string.text.value
customer_city
Field label Customer city
Description The customer’s city, based on the original assigned location of their phone number
Field type dimension
Data type string.geo.city
customer_state
Field label Customer state
Description The 2-character abbreviation for the customer’s state, based on the original assigned location of their phone number
Field type dimension
Data type string.geo.region
customer_country
Field label Customer country
Description The customer’s country, based on the area code of their phone number
Field type dimension
Data type string.geo.country.twolettercode
customer_phone_number
Field label Customer phone number
Description The customer’s phone number (in E.164 format)
Field type dimension
Data type string.text.phone
device_type
Field label Device type
Description Either mobile or desktop, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

FORM

form_name
Field label Form name
Description The name of the Custom Form responsible for the form capture, where applicable
Field type dimension
Data type string.text.value
form_url
Field label Form URL
Description The URL that the form was submitted to
Field type dimension
Data type string.text.url
form_submissions
Field label Form submissions
Description Number of form submissions
Field type metric
Data type int.number.value
first_form_submissions
Field label First-time submissions
Description Number of times where a form is submitted and is the first form submitted from a person
Field type metric
Data type int.number.value

FORM DATA

form_data
Field label Form data
Description Object that captures all of the form fields and values
Field type dimension
Data type string.text.json
form_data_name_1
Field label Form data: 1st field name
Description Name of 1st field of the form
Field type dimension
Data type string.text.value
form_data_value_1
Field label Form data: 1st field value
Description Value of the 1st field of the form
Field type dimension
Data type string.text.value
form_data_name_2
Field label Form data: 2nd field name
Description Name of 2nd field of the form
Field type dimension
Data type string.text.value
form_data_value_2
Field label Form data: 2nd field value
Description Value of the 2nd field of the form
Field type dimension
Data type string.text.value
form_data_name_3
Field label Form data: 3rd field name
Description Name of 3rd field of the form
Field type dimension
Data type string.text.value
form_data_value_3
Field label Form data: 3rd field value
Description Value of the 3rd field of the form
Field type dimension
Data type string.text.value
form_data_name_4
Field label Form data: 4th field name
Description Name of 4th field of the form
Field type dimension
Data type string.text.value
form_data_value_4
Field label Form data: 4th field value
Description Value of the 4th field of the form
Field type dimension
Data type string.text.value
form_data_name_5
Field label Form data: 5th field name
Description Name of 5th field of the form
Field type dimension
Data type string.text.value
form_data_value_5
Field label Form data: 5th field value
Description Value of the 5th field of the form
Field type dimension
Data type string.text.value
form_data_name_6
Field label Form data: 6th field name
Description Name of 6th field of the form
Field type dimension
Data type string.text.value
form_data_value_6
Field label Form data: 6th field value
Description Value of the 6th field of the form
Field type dimension
Data type string.text.value
form_data_name_7
Field label Form data: 7th field name
Description Name of 7th field of the form
Field type dimension
Data type string.text.value
form_data_value_7
Field label Form data: 7th field value
Description Value of the 7th field of the form
Field type dimension
Data type string.text.value
form_data_name_8
Field label Form data: 8th field name
Description Name of 8th field of the form
Field type dimension
Data type string.text.value
form_data_value_8
Field label Form data: 8th field value
Description Value of the 8th field of the form
Field type dimension
Data type string.text.value
form_data_name_9
Field label Form data: 9th field name
Description Name of 9th field of the form
Field type dimension
Data type string.text.value
form_data_value_9
Field label Form data: 9th field value
Description Value of the 9th field of the form
Field type dimension
Data type string.text.value
form_data_name_10
Field label Form data: 10th field name
Description Name of 10th field of the form
Field type dimension
Data type string.text.value
form_data_value_10
Field label Form data: 10th field value
Description Value of the 10th field of the form
Field type dimension
Data type string.text.value
form_data_name_11
Field label Form data: 11th field name
Description Name of 11th field of the form
Field type dimension
Data type string.text.value
form_data_value_11
Field label Form data: 11th field value
Description Value of the 11th field of the form
Field type dimension
Data type string.text.value
form_data_name_12
Field label Form data: 12th field name
Description Name of 12th field of the form
Field type dimension
Data type string.text.value
form_data_value_12
Field label Form data: 12th field value
Description Value of the 12th field of the form
Field type dimension
Data type string.text.value

FORM SUBMISSION

form_submission_id
Field label Form submission ID
Description Unique identifier for the form submission
Field type dimension
Data type string.text.value
first_form
Field label First-time form
Description Indicates whether this is the first form submitted from a person
Field type dimension
Data type bool
form_submitted_date
Field label Submitted date
Description Server date when the form was submitted, in Y-m-d format
Field type dimension
Data type string.time.date
form_submitted_time
Field label Submitted time
Description Server time when the form was submitted
Field type dimension
Data type string.text.value

LEAD

lead_status
Field label Lead status
Description The current lead status of this caller (as of this call). One of good_lead, not_a_lead, previously_marked_good_lead, or null
Field type dimension
Data type string.text.value
good_lead_call_id
Field label Good lead call ID
Description If provided, the id of the call that was originally scored as a good lead
Field type dimension
Data type string.text.value
good_lead_call_time
Field label Good lead call time
Description If provided, the time of the call that was originally scored as a good lead
Field type dimension
Data type string.text.value
leads
Field label Leads
Description Number of new leads, based on being scored as a good lead
Field type metric
Data type int.number.value
lead_rate
Field label Lead rate
Description Portion of first time callers marked as good leads. Calculated by: (Leads / First time callers) * 100
Field type metric
Data type float.number.percentage

PROPERTIES

note
Field label Note
Description Any text notes to associate with this call or form submission
Field type dimension
Data type string.text.value
tags
Field label Tags
Description Any tags which have been applied to this call or form submission
Field type dimension
Data type string.text.value
value
Field label Value
Description A number representing the value of this call or form submission
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

RECORDING

recording_player
Field label Recording player URL
Description The URL for a stand-alone recording player for this call, if available
Field type dimension
Data type string.text.url
recording_duration
Field label Recording duration (sec)
Description The length in seconds of the recording, if available
Field type dimension
Data type string.text.url
waveforms
Field label Waveforms
Description Only present if the call was recorded. Contains the URLs of two images representing the volume of the call over time
Field type dimension
Data type string.text.value

SOURCE

source
Field label Source
Description The marketing source that led to the phone call
Field type dimension
Data type string.text.value
medium
Field label Medium
Description "PPC" or "Organic", available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value
keywords
Field label Keywords
Description The keywords the visitor searched for, if available for calls placed to Keyword (Session) trackers. Keywords only provided from paid ad sources
Field type dimension
Data type string.text.value
referring_url
Field label Referring url
Description The URL that referred the caller to your website, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value
referrer_domain
Field label Referrer domain
Description The domain that referred the caller to your website, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value
campaign
Field label Campaign
Description The name of the campaign the call belongs to
Field type dimension
Data type string.text.value
landing_page_url
Field label Landing page url
Description The URL the caller first landed on, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.url
last_requested_url
Field label Last requested url
Description The URL of the active page at the time the call was placed, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.url
utm_source
Field label Utm source
Description utm_source as captured from the landing page parameter for Session Trackers, or as specified in the configuration for Source Trackers
Field type dimension
Data type string.text.value
utm_medium
Field label Utm medium
Description utm_medium as captured from the landing page parameter, or as specified in the configuration for Source Trackers
Field type dimension
Data type string.text.value
utm_term
Field label Utm term
Description utm_term as captured from the landing page parameter, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value
utm_content
Field label Utm content
Description utm_content as captured from the landing page parameter, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value
utm_campaign
Field label Utm campaign
Description utm_campaign as captured from the landing page parameter, or as specified in the configuration for Source Trackers
Field type dimension
Data type string.text.value
utma
Field label Utma
Description Google Analytics _utma value, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value
utmb
Field label Utmb
Description Google Analytics _utmb value, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value
utmc
Field label Utmc
Description Google Analytics _utmc value, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value
utmv
Field label Utmv
Description Google Analytics _utmv value, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value
utmz
Field label Utmz
Description Google Analytics _utmz value, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value
ga
Field label Ga
Description Google Universal Analytics _ga value, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value
gclid
Field label Gclid
Description gclid as captured from the landing page parameter, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value
fbclid
Field label Fbclid
Description fbclid as captured from the landing page parameter, available for calls placed to Keyword (Session) trackers
Field type dimension
Data type string.text.value
referrer
Field label Referrer
Description Name of the referring entity, e.g. google_paid
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Description Year, e.g. 2017
Field type dimension
Data type string.time.year
yearofweek
Field label Year of week (Sun-Sat)
Description Year of week for US-style Sunday-Saturday weeks, e.g. 2017
Field type dimension
Data type string.time.year
yearofweekiso
Field label Year of week (Mon-Sun)
Description Year of week for ISO standard Monday-Sunday weeks, e.g. 2017
Field type dimension
Data type string.time.year
yearmonth
Field label Year & month
Description Year and month, e.g. 2017|06
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Description Month, e.g. 6
Field type dimension
Data type string.time.month
yearweek
Field label Year & week (Sun-Sat)
Description Year and week for US-style Sunday-Saturday weeks, e.g. 2017|08
Field type dimension
Data type string.time.yearweek
yearweekiso
Field label Year & week (Mon-Sun)
Description Year and week for ISO standard Monday-Sunday weeks, e.g. 2017|08
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sat-Sun)
Description US week number, e.g. 51
Field type dimension
Data type string.time.week
weekiso
Field label Week (Mon-Sun)
Description ISO week number, e.g. 51
Field type dimension
Data type string.time.weekiso
dayofmonth
Field label Day of month
Description Day of month, e.g. 2
Field type dimension
Data type string.time.dayofmonth
dayofweekname
Field label Day of week (Sun-Sat)
Description Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday
Field type dimension
Data type string.time.dayofweek
dayofweeknameiso
Field label Day of week (Mon-Sun)
Description Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Description Date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
hour
Field label Hour
Description Hour in a 24-hour clock, e.g. 18
Field type dimension
Data type string.time.hour

VALUE

avg_value
Field label Average value
Description Average value of a call. Calculated by: Total value / Calls
Field type metric
Data type float.currency.value
total_value
Field label Total value
Description Total monetary value of all calls or form submissions
Field type metric
Data type float.currency.value

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