Vibe fields

  • Updated on Oct 6, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Vibe data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

Early Access28 metrics54 dimensions

ADVERTISER

advertiser_id
Field label Advertiser ID
Description Advertiser ID in the Vibe platform
Field type dimension
Data type string.text.value
advertiser_name
Field label Advertiser name
Description Advertiser name in the Vibe platform
Field type dimension
Data type string.text.value

APP

app_id
Field label App ID
Description Android or iOS App ID. Note that when specified, if you have multiple app IDs, the impressions and ad spend will be split evenly between app IDs
Field type dimension
Data type string.text.value
os
Field label OS
Description OS of the app ID (Android or IOS). Web if the data you are pulling is based on web-pixel activity
Field type dimension
Data type string.text.value
app_installs
Field label App installs
Description Number of times your app was installed within the attribution window following an impression from a specific dimension
Field type metric
Data type int.number.value
app_cost_per_install
Field label App cost per install
Description Average cost per single install. (Calculated as Spend / App installs)
Field type metric
Data type float.currency.value
app_signups
Field label App signups
Description Number of signups from users who've installed your app within the attribution window following an impression from a specific dimension
Field type metric
Data type int.number.value
app_cost_per_signup
Field label App cost per signup
Description Average cost per signup (Calculated as Spend / App signups)
Field type metric
Data type float.currency.value

CAMPAIGN

campaign_id
Field label Campaign ID
Description Campaign ID in the Vibe platform
Field type dimension
Data type string.text.value
campaign_name
Field label Campaign name
Description Campaign name in the Vibe platform
Field type dimension
Data type string.text.value

CONVERSION

revenue
Field label Revenue
Description Sum of all purchases from users who've installed your app or visited your website within the attribution window
Field type metric
Data type float.currency.value
purchases
Field label Purchases
Description Number of purchases from users who've installed your app or visited your website within the attribution window
Field type metric
Data type int.number.value
cost_per_purchase
Field label Cost per purchase
Description Average cost per single purchase. (Calculated as Spend / Purchases)
Field type metric
Data type float.currency.value

CREATIVE

creative_id
Field label Creative ID
Description Creative ID in the Vibe platform
Field type dimension
Data type string.text.value
creative_name
Field label Creative name
Description Creative name in the Vibe platform
Field type dimension
Data type string.text.value

CUSTOM

events_1_custom
Field label Custom 1 events
Description Number of Custom 1 events attributed to Vibe
Field type metric
Data type int.number.value
cost_per_custom_1
Field label Cost per custom 1 event
Description Average cost per Custom 1 event in USD (Calculated as Spend / Custom 1 events)
Field type metric
Data type float.currency.value
events_2_custom
Field label Custom 2 events
Description Number of Custom 2 events attributed to Vibe
Field type metric
Data type int.number.value
cost_per_custom_2
Field label Cost per custom 2 event
Description Average cost per Custom 2 event in USD (Calculated as Spend / Custom 2 events)
Field type metric
Data type float.currency.value
events_3_custom
Field label Custom 3 events
Description Number of Custom 3 events attributed to Vibe
Field type metric
Data type int.number.value
cost_per_custom_3
Field label Cost per custom 3 event
Description Average cost per Custom 3 event in USD (Calculated as Spend / Custom 3 events)
Field type metric
Data type float.currency.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DELIVERY

spend
Field label Spend
Description Total amount of money spent across each dimension (i.e. strategies, ad creatives, ...)
Field type metric
Data type float.currency.value
impressions
Field label Impressions
Description Number of times your creative has been played
Field type metric
Data type int.number.value
frequency
Field label Frequency
Description Average number of times each household saw your ad during the selected date range.(Calculated as Impressions / Households)
Field type metric
Data type float.number.ratio
households
Field label Households
Description Number of unique households reached by your ad
Field type metric
Data type int.number.value
completed_views
Field label Completed views
Description Number of times your creative has been played entirely
Field type metric
Data type int.number.value
cpm
Field label CPM
Description Average cost per 1,000 impressions. (Calculated as (Spend / Impressions) * 1000)
Field type metric
Data type float.currency.value
view_through_rate
Field label View-through rate
Description Percentage of completed views over impressions. (Calculated as Completed views / Impressions)
Field type metric
Data type float.number.ratio
cost_per_view
Field label Cost per view
Description Cost per completed view. (Calculated as Spend / Completed views)
Field type metric
Data type float.currency.value
roas
Field label ROAS
Description Return on Ad Spend. (Calculated as Revenue / Spend)
Field type metric
Data type float.number.ratio

GEO

city
Field label City
Description The city in which the impression occurred
Field type dimension
Data type string.geo.city
region
Field label Region
Description The region (US state), in which the impression occurred
Field type dimension
Data type string.geo.region
zip_code
Field label Zip code
Description The zip code in which the impression occurred
Field type dimension
Data type string.geo.zip
dma
Field label DMA
Description The metro (DMA), in which the impression occurred
Field type dimension
Data type string.geo.metro

OTHER

impression_date
Field label Impression date
Description Date of the impression in the requested timezone
Field type dimension
Data type string.time.date
channel_name
Field label Channel name
Description The channel name on which the impression occurred (Pluto, ESPN, Tubi, etc.)
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

SEGMENT

age
Field label Age
Description The age audience on which the impression occurred
Field type dimension
Data type string.person.age
gender
Field label Gender
Description The gender audience on which the impression occurred
Field type dimension
Data type string.person.gender
career
Field label Career
Description The career audience on which the impression occurred
Field type dimension
Data type string.text.value
education
Field label Education
Description The education audience on which the impression occurred
Field type dimension
Data type string.text.value
language
Field label Language
Description The language audience on which the impression occurred
Field type dimension
Data type string.language.value
estimated_income
Field label Estimated income
Description The estimated income audience on which the impression occurred
Field type dimension
Data type float.currency.value
estimated_net_worth
Field label Estimated net worth
Description The estimated net worth audience on which the impression occurred
Field type dimension
Data type float.currency.value
family_composition
Field label Family composition
Description The family composition audience on which the impression occurred
Field type dimension
Data type string.text.value
political_status
Field label Political status
Description The political audience on which the impression occurred
Field type dimension
Data type string.text.value
interest
Field label Interest
Description The interest audience on which the impression occurred
Field type dimension
Data type string.text.value
ethnicity
Field label Ethnicity
Description The ethnicity audience on which the impression occurred
Field type dimension
Data type string.text.value
retargeting
Field label Retargeting
Description The retargeting audience on which the impression occurred. Only for retargeting campaigns
Field type dimension
Data type string.text.value

STRATEGY

strategy_id
Field label Strategy ID
Description Strategy ID in the Vibe platform
Field type dimension
Data type string.text.value
strategy_name
Field label Strategy name
Description Strategy name in the Vibe platform
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
atom
Field label Datetime
Field type dimension
Data type string.time.datetime

WEB

web_sessions
Field label Web sessions
Description Number of sessions from users who've installed your app or visited your website within the attribution window
Field type metric
Data type int.number.value
web_cost_per_session
Field label Web cost per session
Description Average cost per single session. (Calculated as Spend / Web sessions)
Field type metric
Data type float.currency.value
web_page_views
Field label Web page views
Description Total number of pages viewed
Field type metric
Data type int.number.value
web_cost_per_page_view
Field label Web cost per page view
Description Average cost per page view. (Calculated as Spend / Web page views)
Field type metric
Data type float.currency.value
web_leads
Field label Web leads
Description Action following a non-paying conversion
Field type metric
Data type int.number.value
web_cost_per_lead
Field label Web cost per lead
Description Average cost per single session. (Calculated as Spend / Web leads)
Field type metric
Data type float.currency.value