Threads Insights metrics and dimensions

9 metrics46 dimensions

Search fields

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

DEMOGRAPHICS

country

Field label	Country
Description	The countries of the profile's followers. Only compatible with the Followers (by demographic) metric
Field type	dimension
Data type	string.geo.country.twolettercode

city

Field label	City
Description	The cities of the profile's followers. Only compatible with the Followers (by demographic) metric
Field type	dimension
Data type	string.geo.city

age

Field label	Age
Description	The age distribution of the profile's followers. Only compatible with the Followers (by demographic) metric
Field type	dimension
Data type	string.person.age

gender

Field label	Gender
Description	The gender distribution of the profile's followers. Only compatible with the Followers (by demographic) metric
Field type	dimension
Data type	string.person.gender

FOLLOWERS

followers_count

Field label	Followers (total)
Description	Your total number of followers on Threads (lifetime value)
Field type	metric
Data type	int.number.value

FOLLOWERS (BY DEMOGRAPHICS)

follower_demographics

Field label	Followers (by demographics)
Description	The demographic characteristics of followers, including countries, cities, and gender distribution. This metrics requires one of the demographic dimensions to be selected
Field type	metric
Data type	int.number.value

POST

post_id

Field label	Post ID
Description	The media's ID
Field type	dimension
Data type	string.text.value

text

Field label	Text
Description	The text in a Threads post
Field type	dimension
Data type	string.text.value

media_product_type

Field label	Media product type
Description	Surface where the media is published. In the case of Threads, the value is THREADS
Field type	dimension
Data type	string.text.value

media_type

Field label	Media type
Description	The media type for a Threads post will be one of these values: TEXT_POST, IMAGE, VIDEO, CAROUSEL_ALBUM, AUDIO, or REPOST_FACADE
Field type	dimension
Data type	string.text.value

media_url

Field label	Media URL
Description	The post's media URL
Field type	dimension
Data type	string.text.url

permalink

Field label	Permalink
Description	Permanent link to the post. Will be omitted if the media contains copyrighted material or has been flagged for a copyright violation
Field type	dimension
Data type	string.text.url

shortcode

Field label	Shortcode
Description	Shortcode of the media
Field type	dimension
Data type	string.text.value

thumbnail_url

Field label	Thumbnail URL
Description	URL of thumbnail. This only shows up for Threads media with video
Field type	dimension
Data type	string.text.url

is_quote_post

Field label	Is quote post
Description	Indicates if the media is a quoted post made by another user
Field type	dimension
Data type	bool

publish_date

Field label	Publish date
Description	Date the post was published
Field type	dimension
Data type	string.time.date

publish_datetime

Field label	Publish datetime
Description	Date and time the post was published
Field type	dimension
Data type	string.time.datetime

POST ACTIVITY

post_views

Field label	Post views
Description	The number of times your post was played or displayed
Field type	metric
Data type	int.number.value

likes

Field label	Post likes
Description	The number of likes on your posts
Field type	metric
Data type	int.number.value

replies

Field label	Post replies
Description	The number of replies on your posts. This number includes only top-level replies
Field type	metric
Data type	int.number.value

reposts

Field label	Post reposts
Description	The number of times your posts were reposted
Field type	metric
Data type	int.number.value

quotes

Field label	Post quotes
Description	The number of times your posts were quoted
Field type	metric
Data type	int.number.value

Field label	Post shares
Description	The number of shares of your Threads posts
Field type	metric
Data type	int.number.value

PROFILE

profile_id

Field label	Profile ID
Description	Threads user ID
Field type	dimension
Data type	string.text.value

username

Field label	Username
Description	Handle or unique username on Threads
Field type	dimension
Data type	string.text.value

name

Field label	Name
Description	Display name of the user on Threads
Field type	dimension
Data type	string.text.value

profile_picture_url

Field label	Profile picture URL
Description	URL of the user's profile picture on Threads
Field type	dimension
Data type	string.text.url

biography

Field label	Biography
Description	Biography text on Threads profile
Field type	dimension
Data type	string.text.value

profile_views

Field label	Profile views
Description	The number of times your profile was viewed
Field type	metric
Data type	int.number.value

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

year

Field label	Year
Field type	dimension
Data type	string.time.year

year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

month

Field label	Month
Field type	dimension
Data type	string.time.month

year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

date

Field label	Date
Field type	dimension
Data type	string.time.date

atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime