Taboola report building guide

Use the Taboola data source to pull data such as campaign, campaign budget, time, location, platform, ad metrics, audience, and partners. You can also create a report to see which platform or channel is bringing in the most traffic and which content is working the best.

For a full list of metrics and dimensions available in our Taboola data source connector, take a look at our Taboola documentation.

Once you've connected to Taboola, you're ready to create your first queries!

Query types for this data source

With the Taboola data source, you need to select a query type. The query type defines what sort of metrics and dimensions are available.

Reference list: Taboola query types

Campaign management
- Campaign management
Top content
- Top campaign content
Campaign summary
- Summary by campaign & day
- Summary by day
- Summary by campaign
- Summary by campaign, site & day
- Summary by site
- Summary by country
- Summary by platform
- Summary by audience
Publisher revenue summary
- Revenue by day
- Revenue by week
- Revenue by month
- Revenue by page type
- Revenue by placement
- Revenue by site
- Revenue by country
- Revenue by platform
- Revenue by day, site & placement
- Revenue by day, site, placement, country & platform
- Revenue by day, site, page type, country & platform
Publisher visits
- Visits by day
- Visits by week
- Visits by month
- Visits by referral
- Visits by landing page
- Visits by platform
- Visits by country
- Visits by page type
- Visits by day, referral & landing page
- Visits by source medium
- Visits by campaign
- Visits by tracking code
- Visits by referral & tracking code
Publisher recirculation summary
- Recirculation by day
- Recirculation by week
- Recirculation by month
- Recirculation by page type
- Recirculation by placement
- Recirculation by site
- Recirculation by country
- Recirculation by platform
- Recirculation by day, site & placement

Try these queries

See the following use cases for examples on how to use the metrics and dimensions.

See campaign spend in euros

Take a look at how much your campaigns spent last month.
Use the "Summary by campaign" query type.
The "Spend (EUR)" metric shows the expenditure converted to euros.
For best results in Looker Studio, use the table chart type.

Set the date range to Last month.
Select the Spend (EUR) metric.
Select the Campaign ID and Campaign name dimensions to split the query results by campaign ID and name.

See spend by date

Get a view of your campaign spend for the ongoing year. In this example, we split the data by day.
Use the "Revenue by day" query type.
The "Spend (USD)" shows the expenditure converted to US dollars.
For best results in Looker Studio, use the time series chart type.

Set the date range to Year to date.
Select the Spend (USD) metric.
Select the Date dimension to split the query results by date.

See the total number of actions

Dive into the total number of actions or conversions created by your campaigns. Then compare that to how much you spent on the campaigns.
Use the "Summary by campaign" query type.
The "Total actions" metric shows the total number of actions (also referred to as conversions), and the "Spend (EUR)" metric shows the expenditure converted to euros.
For best results in Looker Studio, use the table chart type.