Piano Analytics (AT Internet) fields

  • Updated on Sep 11, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Piano Analytics (AT Internet) data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

48 metrics161 dimensionsSegmentsCustom fields

AUDIENCE - GEOLOCATION

performance__geo_country
Field label Country
Description Visitor's country. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.geo.country
performance__geo_region
Field label Region
Description Visitor's region. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.geo.region
performance__geo_metro
Field label Sub-region
Description Visitor's sub-region. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.geo.region
performance__geo_continent
Field label Continent
Description Continents from which visitors have visited the site. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.geo.continent
performance__browser_language
Field label Browser-Language
Description Languages configured on visitors' browsers. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.language.value

AUDIENCE - OVERALL TRAFFIC

performance__site
Field label Site
Description Label of the site related to the measured event
Field type dimension
Data type string.text.value
performance__site_id
Field label Site ID
Description Level 1 sites (mandatory) with information on all measured events. This information has a "Site" range (and therefore only 1 possible value per visit)
Field type dimension
Data type string.text.value
performance__src_portal_domain
Field label Src portal domain
Description URL (complete) that precedes the measured event, regardless of the type of source. Information within the "Event " range (several possible values per visit)
Field type dimension
Data type string.text.url
performance__src_portal_url
Field label Portal site - URL
Description URL of the site of your organisation (Portal option). Information within "visit" range (only 1 velue per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Portal Sites"
Field type dimension
Data type string.text.url

AUDIENCE - PRIVACY

performance__visitor_privacy_consent
Field label Visitor consent
Description Boolean value returning the visitor's acceptance to be audited by AT Internet
Field type dimension
Data type string.text.value
performance__visitor_privacy_mode
Field label Visitor mode
Description Visitor mode allowing consent detection on the site between exempt and opt-in
Field type dimension
Data type string.text.value

AUDIENCE - USERS

performance__user_id
Field label User ID
Description Identifier of the visitor who has logged on to your site (user). This ID can be numeric or alphanumeric. Information within "visit" scope (only 1 value per visit)
Field type dimension
Data type string.text.value
performance__user_category
Field label User - category
Description Group of users (identified visitors) (e.g. prospect, customer, etc.). Information within "visit" scope (only 1 value per visit)
Field type dimension
Data type string.text.value
performance__user_days
Field label User frequency
Description Number of days when the same user has made at least 1 visit. This information has a "User" range (only 1 value per user) and depends on the analysis period
Field type dimension
Data type string.text.value

AV INSIGHTS

performance__av_plays
Field label AV - plays
Description Number of plays over all Audio/Video sessions
Field type metric
Data type int.number.value
performance__av_playbacks
Field label AV - playbacks
Description Number of Audio/Video sessions where Audio/Video content was consumed. This metric considers events within sessions
Field type metric
Data type int.number.value
performance__av_resumes
Field label AV - resumes
Description Number of resume playback over all Audio/Video sessions
Field type metric
Data type int.number.value
performance__av_sessions
Field label AV - Sessions
Description Number of Audio/Video sessions. A session is created from the first Audio/Video event, even if no Audio/Video content was consumed. A session is created after a STOP and also as soon as the content consumed changes
Field type metric
Data type int.number.value
performance__av_shares
Field label AV - Shares
Description Number of Audio/Video content shares
Field type metric
Data type int.number.value
performance__av_starts
Field label AV - Starts
Description Number of playback starts over all Audio/Video sessions
Field type metric
Data type int.number.value
performance__av_stops
Field label AV - Stops
Description Number of stops over all Audio/Video sessions
Field type metric
Data type int.number.value
performance__av_average_time_spent
Field label AV - Time spent (minutes)
Description Time spent on average during an Audio/Video session. This metric includes pause and buffering time spent. This metric is expressed in minutes
Field type metric
Data type float.number.value
performance__av_average_time_rebuffering
Field label AV - Time spent rebuffering (minutes)
Description Time spent buffering after playback start, on average, during an Audio/Video session. This metric is expressed in minutes
Field type metric
Data type float.number.value
performance__av_average_global_time_buffering
Field label AV - Total time buffering (minutes)
Description Time spent buffering (before and after playback start), on average during an Audio/Video session. This metric is expressed in minutes
Field type metric
Data type float.number.value
performance__av_average_content_time_consumed
Field label AV - Content-time consumed (minutes)
Description Duration of content consumed in average during an Audio/Video Playback. This metric is expressed in minutes. This metric considers events within sessions
Field type metric
Data type float.number.value
performance__av_average_playback_completion_rate
Field label AV - Playback completion rate
Description Rate between content-time consumed and cumulative duration for contents. This metric is expressed in percentage. This metric considers events within sessions
Field type metric
Data type float.number.ratio
performance__av_average_time_playback
Field label AV - Playback time (minutes)
Description Time spent consuming content, on average, during an Audio/Video playback. This metric does not include pause and buffering periods. This metric is expressed in minutes. This metric considers events within sessions
Field type metric
Data type float.number.value
performance__av_time_spent
Field label AV - Cumulative time spent (minutes)
Description Cumulative time spent on Audio/Video contents. This metric includes pause and buffering time spent. This metric is expressed in milliseconds
Field type metric
Data type float.number.value
performance__av_time_playback
Field label AV - Cumulative playback time
Description Time spent consuming content, over all Audio/Video sessions. This metric does not include pause and buffering periods. This metric is expressed in milliseconds
Field type metric
Data type float.number.value

AV INSIGHTS - COMPLETION FUNNEL

performance__av_session_id
Field label Av Session - ID
Description Audio/Video session ID. An Audio/Video session is characterised by a set of Audio/Video events. An Audio/Video session can have a duration of 0 seconds or more. Information within the "Audio/Video session" scope (several values possible per visit)
Field type dimension
Data type string.text.value

AV INSIGHTS - CONTENTS

performance__av_show
Field label AV Content - Show
Description Audio/Video content broadcast. Information within the "event" scope (usually one value per Audio/Video session)
Field type dimension
Data type string.text.value
performance__av_content_genre
Field label AV Content - Genre
Description Type of Audio/Video content. Information within the "event" scope (usually one value per Audio/Video session)
Field type dimension
Data type string.text.value
performance__av_content
Field label AV Content - Title
Description Title of the Audio/Video content. Information within the "event" scope (several values per Audio/Video session)
Field type dimension
Data type string.text.value
performance__av_channel
Field label AV - Channel
Description Channel broadcasting Audio/Video content. Information within the "event" scope (usually one value per Audio/Video session)
Field type dimension
Data type string.text.value

AV INSIGHTS - OVERVIEW

performance__av_broadcasting_type
Field label AV - Broadcast type
Description Type of Audio/Video content broadcast. Information within the "event" scope (several values per Audio/Video session)
Field type dimension
Data type string.text.value
performance__av_content_type
Field label Av content - type
Description Type of Audio/Video content. Information within the "event" scope (usually one value per Audio/Video session)
Field type dimension
Data type string.text.value

AV INSIGHTS - QOS DELIVERY

performance__av_player
Field label AV Player - ID
Description Audio/Video player ID. Information within the "event" scope (usually one value per Audio/Video session)
Field type dimension
Data type string.text.value

CONTENT - CLICKS

performance__click
Field label Click
Description Label of clicks made on the site, without tree structure. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__click_chapter1
Field label Click - 1st level
Description First level of click storage. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__click_chapter2
Field label Click - 2nd level
Description Second level of click storage. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__click_chapter3
Field label Click - 3rd level
Description Third level of click storage. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__click_full_name
Field label Click - with levels
Description Label of clicks made on the site, with tree structure. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value

CONTENT - EVENTS

performance__event_name
Field label Event
Description Event name that creates traffic
Field type dimension
Data type string.text.value
performance__event_id
Field label Event ID
Description Unique ID of the event, defined by Piano Analytics
Field type dimension
Data type string.text.value
performance__event_position
Field label Event position
Description Position of the event amongst all the events during the same visit. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__event_url
Field label URL event
Description URL of the measured event. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.url
performance__hit_time_utc
Field label Event collected time (UTC)
Description Precise utc datetime of the collected event. Information at "event" scope (several possible values per visit)
Field type dimension
Data type string.time.datetime
performance__event_time
Field label Event timestamp
Description This property allows you to sort the events chronologically. Information at "event" scope (several possible values per visit)
Field type dimension
Data type string.time.datetime
performance__event_time_utc
Field label Event timestamp (UTC)
Description This property allows you to sort the events chronologically. Information at "event" scope (several possible values per visit)
Field type dimension
Data type string.time.datetime
performance__event_hour
Field label Hour
Description Collection time (that of our collectors, depending on the merger associated with the site) of the event. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.time.hour
performance__event_minute
Field label Minute
Description Minute of collection (that of our collectors, depending on the merger associated with the site) of the event. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.time.minute
performance__event_second
Field label Second
Description Second collection period (that of our collectors, depending on the merger associated with the site) of the event. Information within "event" scope (several possible values per visit)
Field type dimension
Data type int.number.value
performance__event_collection_version
Field label Collection tag version
Description Version of the tag used to measure the site. It allows you to see if your tags are up to date to benefit from all the new features. Information within "event" range (several possible values per visit)
Field type dimension
Data type string.text.value
performance__event_collection_platform
Field label Collection platform
Description Event collection platform
Field type dimension
Data type string.text.value

CONTENT - INTERNAL SEARCH ENGINE

performance__ise_keyword
Field label Internal search - Keyword
Description Keywords entered in internal search engines, whether or not they have led to results. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__ise_page
Field label Internal search - Page number
Description Number of the result page consulted following a search in your internal engine. Information within "event" scope (several possible values per visit)
Field type dimension
Data type int.number.value
performance__ise_result
Field label Internal search - Result
Description Distribution between the 2 types of search results on internal search engine: with or without result. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__ise_click_rank
Field label Internal search click rank
Description Position of the clicked link in the list of results from an internal search. Information within "event" scope (several possible values per visit)
Field type dimension
Data type int.number.value

CONTENT - MV TESTING

performance__mv_test
Field label MVT - Test
Description Name of the test measured as part of Multivariate Testing (MVT). Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__mv_creation
Field label MVT - Variant
Description Name of the test variant for Multivariate Testing (MVT). Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__mv_wave
Field label MVT - Wave
Description Wave of the test measured as part of Multivariate Testing (MVT). A wave is a grouping of several tests. Information within "event" scope (several possible values per visit)
Field type dimension
Data type float.number.value

CONTENT - ONSITE ADS

performance__onsitead_advertiser
Field label Onsite ad - Advertiser
Description Advertiser associated with onsite advertising campaigns (Publisher or Auto-promo). Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__onsitead_campaign
Field label Onsite ad - Campaign
Description Details of onsite advertising campaigns (Publisher or Auto-promo). Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__onsitead_category
Field label Onsite ad - Category
Description Category associated with onsite advertising campaigns (Publisher or Auto-promo). Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__onsitead_creation
Field label Onsite ad - Creation
Description Creation associated with onsite advertising campaigns (Publisher or Auto-promo). Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__onsitead_detailed_placement
Field label Onsite ad - Detailed position
Description Detailed position of the banner associated with an onsite advertising campaign. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__onsitead_format
Field label Onsite ad - Format
Description Format associated with onsite advertising campaigns (Publisher or Auto-promo). Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__onsitead_general_placement
Field label Onsite ad - General position
Description Overall position of the banner associated with an onsite advertising campaign. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__onsitead_type
Field label Onsite ad - Type
Description Type of the Onsite campaign measured (between Publisher and Auto-promo). Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__onsitead_url
Field label Onsite ad - URL
Description URL of the site to which the Publisher campaign banner redirects. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.url
performance__onsitead_variant
Field label Onsite ad - Variant
Description Variant associated with onsite advertising campaigns (Publisher or Auto-promo). Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value

CONTENT - PAGES

performance__page
Field label Page label
Description Label of the pages consulted. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__visit_page_views
Field label Page views (visit)
Description Number of pages viewed (all "page.display" events) during a visit. Unlike the "Pages viewed" metric, which sums all these values, this property allows you to have a distribution of the pages viewed for each visit. Information within "visit" scope (only 1 value per visit)
Field type dimension
Data type int.number.value
performance__pageview_id
Field label Pageview ID
Description Identifier of page view. Information within the "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__page_duration
Field label Inter-pages duration
Description Time elapsed between a page.display event and the next page.display event, within the same visit. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__page_chapter1
Field label Page - 1st level
Description First level of page storage (previously "Chapters"). This information is provided on "Page.display" events. It has an "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__page_chapter2
Field label Page - 2nd level
Description Second level of page storage (previously "Chapters"). This information is provided on "Page.display" events. It has an "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__page_chapter3
Field label Page - 3rd level
Description Third level of page storage (previously "Chapters"). This information is provided on "Page.display" events. It has an "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__page_full_name
Field label Page - with levels
Description Labelled of the pages consulted, with the complete tree structure. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__page_position
Field label Page - position
Description Position of the page amongst all the page loads during the same visit. Information within "event" scope (several possible values per visit) and only for "page.display" events
Field type dimension
Data type string.text.value
performance__visit_entrypage
Field label Entry page
Description Label of the entry pages (the one of the 1st event of type "page.display" of the visit). Information within "visit" scope (only 1 value per visit)
Field type dimension
Data type string.text.value
performance__visit_entrypage_chapter1
Field label Entry page - 1st level
Description First level of storage of the entry pages (previously "Chapters"). This information is provided on "Page.display" events. It has a "visit" scope (only 1 value per visit)
Field type dimension
Data type string.text.value
performance__visit_entrypage_chapter2
Field label Entry page - 2nd level
Description Second level of storage of the entry pages (previously "Chapters"). This information is provided on "Page.display" events. It has a "visit" scope (only 1 value per visit)
Field type dimension
Data type string.text.value
performance__visit_entrypage_chapter3
Field label Entry page - 3rd level
Description Third level of storage of the entry pages (previously "Chapters"). This information is provided on "Page.display" events. It has a "visit" scope (only 1 value per visit)
Field type dimension
Data type string.text.value
performance__visit_entrypage_full_name
Field label Entry page - with levels
Description Label of the entry pages with complete tree structure (the one of the 1st event of type "page.display" of the visit). Information within "visit" scope (only 1 value per visit)
Field type dimension
Data type string.text.value
performance__visit_exitpage
Field label Exit page
Description Label of the output pages (the one of the last "page.display" event of the visit). Information within "visit" scope (only 1 value per visit)
Field type dimension
Data type string.text.value
performance__visit_exitpage_chapter1
Field label Exit page - 1st level
Description First level of storage of exit pages (previously "Chapters"). This information is provided on "Page.display" events. It has a "visit" scope (only 1 value per visit)
Field type dimension
Data type string.text.value
performance__visit_exitpage_chapter2
Field label Exit page - 2nd level
Description Second level of storage of exit pages (previously "Chapters"). This information is provided on "Page.display" events. It has a "visit" scope (only 1 value per visit)
Field type dimension
Data type string.text.value
performance__visit_exitpage_chapter3
Field label Exit page - 3nd level
Description Third level of storage of exit pages (previously "Chapters"). This information is provided on "Page.display" events. It has a "visit" scope (only 1 value per visit)
Field type dimension
Data type string.text.value
performance__visit_exitpage_full_name
Field label Exit page - with levels
Description Labelled output pages with the complete tree structure (that of the last "page.display" event of the visit). Information within "visit" scope (only 1 value per visit)
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEPRECATED

performance__event_time_minute_string
Field label Event Time Minute
Description Event time minute.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-10-17
performance__content_name
Field label Content name
Description The name of the content being displayed.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-10-17
performance__content_type
Field label Content type
Description The type of content being displayed.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-10-17
performance__user_engagement_score
Field label User engagement score
Description The engagement score of the user on the site.
Field type dimension
Data type float.number.value
🚫 Deprecated Deprecated on 2023-10-17
performance__content_id
Field label Content ID
Description The ID of the content being displayed.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-10-17
performance__user_gender
Field label User gender
Description The gender of the user on the site.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-10-17
performance__user_age_group
Field label User age group
Description The age group of the user on the site.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-10-17
performance__user_age
Field label User age
Description The age of the user on the site.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-10-17
performance__user_activity
Field label User activity
Description What activity the user has been conducting, between viewing, buying and listing. This property is event scoped.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-10-17
performance__article_name
Field label Article name
Description The name of the article being displayed.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-10-17
performance__low_engagement_users
Field label Low engagement users
Description Users with an Engagement Score between 1-4.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-10-17
performance__active_video_users
Field label Active Video Users
Description Users with at least 2 Video Playbacks.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-10-17
performance__highly_engaged_users
Field label Active users
Description The number of highly engaged users.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-10-17
performance__daily_users_product_demo
Field label Daily users
Description Users that have made at least one visit within the past day.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-10-17
performance__high_engagement_users
Field label High engagement users
Description Users with an Engagement Score between 7-10.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-10-17

EVENTS

performance__events
Field label Events
Description Number of times an event occurred
Field type metric
Data type int.number.value
performance__events_all
Field label Events (all)
Description Number of events counted, including excluded events
Field type metric
Data type int.number.value
performance__events_with_duration
Field label Events with duration
Description Number of events with duration
Field type metric
Data type int.number.value
performance__events_per_visitor
Field label Events / visitor
Description Number of events per visitor
Field type metric
Data type float.number.value
performance__time_spent_per_events
Field label Time spent / event (minutes)
Description Average time spent between events. Calculation : Time spent / number of events with duration
Field type metric
Data type float.number.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

SALES INSIGHTS

performance__transactions
Field label Transactions
Description Number of transaction.confirmation events
Field type metric
Data type int.number.value
performance__transactions_with_turnover
Field label Transactions with turnover
Description Number of transaction events with turnover
Field type metric
Data type int.number.value
performance__transactions_prod_bought
Field label Distinct products (transaction)
Description Number of distinct products in transactional events
Field type metric
Data type int.number.value
performance__transactions_prod_bought_qty
Field label Product quantities (transaction)
Description Summed quantities of products present in transactional events
Field type metric
Data type int.number.value
performance__transactions_turnover_taxfree
Field label Turnover excl. tax (transaction)
Description Turnover (excl. tax) from transactions
Field type metric
Data type float.number.value
performance__transactions_turnover_withtax
Field label Turnover incl. tax (transaction)
Description Turnover (incl. tax) from transactions
Field type metric
Data type float.number.value
performance__prod_purchased
Field label Purchases
Description Number of events involving product purchase during a transaction (regardless of product quantity)
Field type metric
Data type int.number.value
performance__prod_qty_purchased
Field label Purchased quantities
Description Sum of product quantities purchased during transactions
Field type metric
Data type int.number.value
performance__carts_display
Field label Carts displayed
Description Number of times cart content was displayed
Field type metric
Data type int.number.value
performance__prod_page_loads
Field label Product pages
Description Number of product page display events
Field type metric
Data type int.number.value

SALES INSIGHTS - TRANSACTIONS

performance__transaction_id
Field label Transaction ID
Description Order ID provided on the transaction confirmation event
Field type dimension
Data type string.text.value
performance__transaction_date_time
Field label Transaction datetime
Description The date and time of transaction
Field type dimension
Data type string.time.datetime
performance__transaction_date
Field label Transaction date
Description The date of transaction
Field type dimension
Data type string.time.date
performance__shipping_delivery
Field label Shipping method
Description Selected shipping method
Field type dimension
Data type string.text.value
performance__payment_mode
Field label Payment method
Description Payment method used (e.g. credit card)
Field type dimension
Data type string.text.value
performance__cart_lifetime
Field label Cart lifetime
Description Cart lifecycle. Calculation : number of days between creation and transaction
Field type dimension
Data type int.number.value
performance__transaction_promocode
Field label Promotion code (transaction)
Description Promotion code filled in on the transaction
Field type dimension
Data type string.text.value
performance__transaction_firstpurchase
Field label First purchase?
Description Information (true/false) to determine if the recorded transaction is the customer's first. It has an "Event" scope and is only available on the "transaction.confirmation" event
Field type dimension
Data type string.text.value
performance__product_cat1
Field label Product category - 1st level
Description First level of product storage
Field type dimension
Data type string.text.value
performance__product_cat2
Field label Product category - 2nd level
Description Second level of product storage
Field type dimension
Data type string.text.value
performance__product_cat3
Field label Product category - 3rd level
Description Third level of product storage
Field type dimension
Data type string.text.value
performance__product_cat4
Field label Product category - 4th level
Description Fourth level of product storage
Field type dimension
Data type string.text.value
performance__product_cat5
Field label Product category - 5th level
Description Fifth level of product storage
Field type dimension
Data type string.text.value
performance__product_cat6
Field label Product category - 6th level
Description Sixth level of product storage
Field type dimension
Data type string.text.value

TECHNOLOGY - APPLICATION

performance__app_id
Field label App ID
Description Application ID. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__app_version
Field label App - version
Description Version of the mobile application informed about each event. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value

TECHNOLOGY - BROWSERS

performance__browser_group
Field label Browser - group
Description Browser group. Information within event scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__browser_version
Field label Browser - version
Description Precise version for browser used by the visitor. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__browser_cookie_acceptance
Field label Cookies
Description Acceptance of cookies by the browser (yes/no). Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__device_display_width
Field label Window width
Description Actual width of the browser window (in pixels), especially when the browser is not in full screen Information at "event" range (several possible values per visit)
Field type dimension
Data type float.number.value
performance__device_display_height
Field label Window height
Description Actual height of the browser window (in pixels), especially when the browser is not in full screen Information at "event" range (several possible values per visit)
Field type dimension
Data type float.number.value

TECHNOLOGY - DEVICE

performance__device_type
Field label Device - Type
Description A device represents the support used (computer, tablet, smartphone, etc.). Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__device_brand
Field label Device - Brand
Description Brand of the device used by the visitor. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__device_name_tech
Field label Device - Technical name
Description Technical name of the device used by the visitor. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__device_screen_width
Field label Screen width
Description Screen width (in pixels). Information within "event" scope (several possible values per visit)
Field type dimension
Data type int.number.value
performance__device_screen_height
Field label Screen height
Description Screen height (in pixels). Information within "event" scope (several possible values per visit)
Field type dimension
Data type int.number.value
performance__device_screen_diagonal
Field label Screen diagonal (inch)
Description Screen diagonal (inch). Information mainly linked to the devices different from Desktop. Information within "event" scope (several possible values per visit)
Field type dimension
Data type float.number.value

TECHNOLOGY - OS

performance__os
Field label OS
Description Operating System used with its version. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__os_group
Field label OS - Group
Description Operating system group. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__os_version
Field label OS version
Description Precise version for OS used by the visitor. Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value
performance__os_version_name
Field label OS version (marketing name)
Description The marketing name of the Operating System version, when it exists (e.g. KitKat, Snow Leopard). Information within "event" scope (several possible values per visit)
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
performance__year
Field label Year
Field type dimension
Data type string.time.year
performance__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
performance__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
performance__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
performance__month
Field label Month
Field type dimension
Data type string.time.month
performance__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
performance__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
performance__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
performance__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
performance__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
performance__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
performance__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
performance__date
Field label Date
Field type dimension
Data type string.time.date
performance__atom
Field label Datetime
Field type dimension
Data type string.time.datetime

TRAFFIC - ALL SOURCES

performance__src
Field label Source
Description Source that generated a visit on your site. This source is based on several parameters (referrer, campaign marker) with priority rules between each of them. Information within "visit" range (only 1 value per visit, duplicated on all its events)
Field type dimension
Data type string.text.value
performance__src_detail
Field label Source - Detail
Description Source that gerenated a visit on your site with a finer level of detail than the global source. Information within "visit" range (only 1 value per visit, duplicated on all its events)
Field type dimension
Data type string.text.value
performance__src_campaign
Field label Campaign - Name
Description All marketing campaigns, all categories combined, that generated a visit on your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is "Marketing". To get clicks on campaigns, just filter on event "Campaign offsite click"
Field type dimension
Data type string.text.value
performance__src_type
Field label Campaign / Organic
Description Status to know if the source of the visit is of type "Marketing" (with campaign) or "Organic". Information within "visit" range (only 1 value per visit, duplicated on all its events)
Field type dimension
Data type string.text.value
performance__src_url
Field label Previous URL
Description URL that precedes the measured event, all types of sources combined. Information within "event" range (several possible values per visit)
Field type dimension
Data type string.text.url

TRAFFIC - MARKETING SOURCES

performance__src_campaign_ad
Field label Ad - Campaign
Description Details of advertising campaigns on third-party sites that generated a visit on your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the "Source" property contains the value "Advertisement". To get clicks on campaigns, just filter on event "Campaign offsite click"
Field type dimension
Data type string.text.value
performance__src_campaign_email
Field label Emailing - Campaign
Description Details of the emailing campaigns that generated a visit to your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the "Source" property contains the value "Email marketing". To get clicks on campaigns, just filter on event "Campaign offsite click"
Field type dimension
Data type string.text.value
performance__src_campaign_sl
Field label SEA - Campaign
Description Details of the SEA campaigns that generated a visit to your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the "Source" property contains the value "Sponsored links". To get clicks on campaigns, just filter on event "Campaign offsite click"
Field type dimension
Data type string.text.value
performance__src_campaign_rss
Field label RSS campaign
Description Details of the RSS campaigns that generated a visit to your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the "Source" property contains the value "RSS". To get clicks on campaigns, just filter on event "Campaign offsite click"
Field type dimension
Data type string.text.value
performance__src_campaign_aff
Field label Affiliation - Campaign
Description Details of the affiliation campaigns that generated a visit on your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the "Source" property contains the value "Affiliation". To get clicks on campaigns, just filter on event "Campaign offsite click"
Field type dimension
Data type string.text.value
performance__src_medium
Field label Campaign - Medium
Description Global family for campaign. Information within "visit" range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is "Marketing"
Field type dimension
Data type string.text.value

TRAFFIC - ORGANIC SOURCES

performance__src_organic
Field label Previous URL - Category
Description General family of the organic source, ignoring the measurement of campaigns. Information within "event" range (several possible values per visit). It is independent of the rules for defining the main source (and may therefore be different, knowing that campaigns generally have priority over organic access)
Field type dimension
Data type string.text.url
performance__src_organic_detail
Field label Previous URL - Detail
Description Detail of the organic source measured on events, ignoring the measurement of campaigns. Information within "event" range (several possible values per visit). It is independent of the rules for defining the main source (and may therefore be different, knowing that campaigns generally have priority over organic access)
Field type dimension
Data type string.text.url
performance__src_social_networks
Field label Social network
Description Social media that generated a visit on your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Social media"
Field type dimension
Data type string.text.value
performance__src_se
Field label Search engine
Description Search engine that generated a visit to your site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Search engines"
Field type dimension
Data type string.text.value
performance__src_webmail
Field label Webmail
Description Online electronic messaging that generated a visit on the site. Information within "visit" range (only 1 value per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Webmail"
Field type dimension
Data type string.text.value
performance__src_direct_access
Field label Direct access
Description Direct accesses are accesses from your site (from page to page) or accesses for which we do not have the referrer information (previous URL). Information within "visit" range (only 1 value per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Direct traffic"
Field type dimension
Data type string.text.value
performance__src_referrer_site_domain
Field label Referrer site - Domain
Description Domain of organic sources of the "Referrer Sites" type. Information within "visit" range (only 1 value per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Referrer sites"
Field type dimension
Data type string.text.value
performance__src_referrer_site_url
Field label Src referrer site url
Description URLs of organic sources of the "Referrer Sites" type. Information within "visit" range (only 1 value per visit, duplicated on all its events). It has value only when the "Source" property contains the value "Referrer sites"...
Field type dimension
Data type string.text.url

USER/SESSION

performance__users
Field label Users
Description Number of users (identified visitors). These users are quite distinct over the period
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
performance__conv1_users
Field label Converted users
Description Number of users who have converted to a main goals
Field type metric
Data type int.number.value
performance__page_loads
Field label Page views
Description Number of times a page has been loaded. If the analysed element was not present on a page, the value of this metric will necessarily be 0. This metric has an Event scope and should not be confused with the "Pages Views (visits)" metric (which gives all the pages viewed during a visit, without relation to the analysed page)
Field type metric
Data type int.number.value
performance__time_spent
Field label Time spent (minutes)
Description Total time spent on events. This metric is displayed in minutes
Field type metric
Data type float.number.value
performance__time_spent_per_visits
Field label Time spent / visit (minutes)
Description Average duration of visits to the site. Calculation: cumulative time spent / visits with duration. This metric has a Visit range and is expressed in minutes
Field type metric
Data type float.number.value
performance__bounces
Field label Bounces
Description Number of visits with less than 2 pages (0 or 1, regardless of the number of events)
Field type metric
Data type int.number.value
performance__bounce_rate
Field label Bounce rate
Description Ratio between bounces and all visits
Field type metric
Data type float.number.ratio

VISIT PERFORMANCE

performance__unique_visitors
Field label Visitors
Description Number of visitors (each people recognized mainly with a cookie and who has made at least 1 visit). These visitors are distincts on the period
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
performance__visits
Field label Visits
Description A visit is defined as a set of events that occured on your site ("onsite" event) by the same visitor. If no event is measured during a defined period of time (usually 30 minutes), the visit ends
Field type metric
Data type int.number.value
performance__visits_with_duration
Field label Visits with duration
Description Number of visits with duration
Field type metric
Data type int.number.value
performance__visits_per_user
Field label Visits / user
Description Average number of visits per user (identified visitors). It can be calculated as Visits / User
Field type metric
Data type float.number.value
performance__visits_per_visitor
Field label Visits per visitor
Description Average number of visits per visitor. It can be calculated as Visits / visitor
Field type metric
Data type float.number.value
performance__conv1_visitors
Field label Converted visitors
Description Number of visitors who converted to a main objective
Field type metric
Data type int.number.value