Outbrain DSP (Zemanta) fields

  • Updated on Sep 11, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Outbrain DSP (Zemanta) data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

50 metrics64 dimensions

AUDIENCE

performance__visits
Field label Visits
Description Total number of sessions within a date range
Field type metric
Data type int.number.value
performance__unique_users
Field label Unique Users
Description The total number of unique people who visited your site
Field type metric
Data type int.number.value
performance__new_users
Field label New Users
Description The total number of unique people who visited your site for the first time
Field type metric
Data type int.number.value
performance__returning_users
Field label Returning Users
Description The total number of unique people who already visited your site in the past
Field type metric
Data type int.number.value
performance__percentage_of_new_users
Field label % New Users
Description The total number of unique people who already visited your site in the past
Field type metric
Data type float.number.value
performance__pageviews
Field label Pageviews
Description Total number of pageviews made during the selected date range
Field type metric
Data type int.number.value
performance__pageviews_per_visits
Field label Pageviews per Visit
Description Average number of pageviews per visit
Field type metric
Data type float.number.ratio
performance__bounced_visits
Field label Bounced Visits
Description Number of visitors that didn't navigate to more than one page on the site
Field type metric
Data type int.number.value
performance__non_bounced_visits
Field label Non-Bounced Visits
Description Number of visitors that navigated to than one page on the site
Field type metric
Data type int.number.value
performance__bounce_rate
Field label Bounce Rate
Description Percentage of visits resulted in only one page view. (Bounced Visits/Visits)
Field type metric
Data type float.number.ratio
performance__total_seconds
Field label Total Seconds
Description Total seconds spend on site
Field type metric
Data type int.number.value
performance__total_minutes
Field label Total minute
Description Total minutes spend on site
Field type metric
Data type float.number.value
performance__time_on_site
Field label Time on Site
Description Total time spend on site
Field type metric
Data type int.number.value
performance__avg_cost_per_visit
Field label Avg. Cost per Visit
Description The average cost per visit to your site. Only visits generated by visitors responding to an ad are included. (Spend/Visits)
Field type metric
Data type float.currency.value
performance__avg_cost_per_new_visitor
Field label Avg. Cost per New Visitor
Description The average cost per visit to your site. New visitor is a user that visited your site for the first time. (Spend/New Users)
Field type metric
Data type float.currency.value
performance__avg_cost_per_pageview
Field label Avg. Cost per Pageview
Description The average cost per pageview on your site. Only visits generated by visitors responding to an ad are included
Field type metric
Data type float.currency.value
performance__avg_cost_per_non_bounced_visit
Field label Avg. Cost per Non-Bounced Visit
Description The average cost per visitor that viewed more than one page in a session
Field type metric
Data type float.currency.value
performance__avg_cost_per_minute
Field label Avg. Cost per Minute
Description The average cost per minute that visitor spent on your site. Only visitors responding to an ad are included
Field type metric
Data type float.currency.value
performance__avg_cost_per_unique_user
Field label Avg. Cost per Unique User
Description Cost per unique user
Field type metric
Data type float.currency.value

COSTS

performance__spend
Field label Spend
Description Sum of media spend, data spend, license fee and margin
Field type metric
Data type float.currency.value
performance__spend_usd
Field label Spend (USD)
Description Sum of media spend, data spend, license fee and margin
Field type metric
Data type float.currency.value
Services Currency conversion
performance__spend_gbp
Field label Spend (GBP)
Description Sum of media spend, data spend, license fee and margin
Field type metric
Data type float.currency.value
Services Currency conversion
performance__spend_eur
Field label Spend (EUR)
Description Sum of media spend, data spend, license fee and margin
Field type metric
Data type float.currency.value
Services Currency conversion
performance__media_spend
Field label Media Spend
Description Cost of buying media
Field type metric
Data type float.currency.value
performance__data_cost
Field label Data cost
Description Cost of data usage from various data providers
Field type metric
Data type float.currency.value
performance__license_fee
Field label License Fee
Description Outbrain DSP (Zemanta)'s license fee
Field type metric
Data type float.currency.value
performance__margin
Field label Margin
Description A percentage representing the profit margin
Field type metric
Data type float.number.percentage

CREATIVE ASSETS

performance__url
Field label URL
Description Web address of the ad
Field type dimension
Data type string.text.url
performance__display_url
Field label Display URL
Description Advertiser's display url
Field type dimension
Data type string.text.url
performance__brand_name
Field label Brand name
Description Advertiser's brand name
Field type dimension
Data type string.text.value
performance__description
Field label Description
Description Description of the ad
Field type dimension
Data type string.text.value
performance__image_hash
Field label Image hash
Description Image hash
Field type dimension
Data type string.text.value
performance__image_url
Field label Image URL
Description Url of the image
Field type dimension
Data type string.text.url
performance__call_to_action
Field label Call to action
Description Call to action text
Field type dimension
Data type string.text.value
performance__uploaded
Field label Uploaded
Description The time when the ad was uploaded
Field type dimension
Data type string.time.datetime
performance__uploaded_date
Field label Uploaded date
Description The date when the ad was uploaded
Field type dimension
Data type string.time.date
performance__batch_name
Field label Batch Name
Description The name of the upload batch
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DELIVERY

performance__media_source
Field label Media source
Description Media source where the content is being promoted
Field type dimension
Data type string.text.value
performance__media_source_id
Field label Media source ID
Description ID of the media source. Can only be included with 'Media source' breakdown
Field type dimension
Data type string.text.value
performance__media_source_slug
Field label Media source slug
Description Slug of the media source. Can only be included with 'Media source' breakdown
Field type dimension
Data type string.text.value
performance__browser
Field label Browser
Description Web browser type
Field type dimension
Data type string.text.value
performance__publishers
Field label Publishers
Description Publisher where the content is being promoted
Field type dimension
Data type string.text.url
performance__placement
Field label Placement
Description Placement where the content is being promoted
Field type dimension
Data type string.text.value
performance__environment
Field label Environment
Description Environment where the content is being promoted
Field type dimension
Data type string.text.value
performance__device
Field label Device
Description Device type
Field type dimension
Data type string.text.value
performance__operating_system
Field label Operating system
Description The operating system
Field type dimension
Data type string.text.value
performance__country
Field label Country
Description Country
Field type dimension
Data type string.geo.country
performance__state_region
Field label State / Region
Description State / region
Field type dimension
Data type string.geo.region
performance__dma
Field label DMA
Description Designated Market Area
Field type dimension
Data type string.geo.region

ENTITY

performance__account
Field label Account
Description The name of your account
Field type dimension
Data type string.text.value
performance__account_id
Field label Account ID
Description ID of the account
Field type dimension
Data type string.text.value
performance__agency
Field label Agency
Description Name of the agency
Field type dimension
Data type string.text.value
performance__agency_id
Field label Agency ID
Description ID of the agency
Field type dimension
Data type string.text.value
performance__campaign
Field label Campaign
Description Name of the campaign
Field type dimension
Data type string.text.value
performance__campaign_id
Field label Campaign ID
Description ID of the campaign
Field type dimension
Data type string.text.value
performance__ad_group
Field label Ad group
Description Name of the ad group
Field type dimension
Data type string.text.value
performance__ad_group_id
Field label Ad group ID
Description ID of the ad group
Field type dimension
Data type string.text.value
performance__content_ad
Field label Ad name
Description Name of the content ad
Field type dimension
Data type string.text.value
performance__content_ad_id
Field label Ad ID
Description ID of the content ad
Field type dimension
Data type string.text.value
performance__creative
Field label Creative
Description The creative title/name/headline
Field type dimension
Data type string.text.value
performance__creative_id
Field label Creative ID
Description The creative ID
Field type dimension
Data type string.text.value

GENERAL

performance__bid
Field label Bid
Description Bid amount
Field type dimension
Data type float.currency.value
performance__bidding_type
Field label Bidding Type
Description Bidding Type
Field type dimension
Data type string.text.value
performance__daily_budget
Field label Daily budget
Description Maximum daily budget
Field type dimension
Data type float.currency.value
performance__currency
Field label Currency
Description The currency
Field type dimension
Data type string.text.value

NATIVE VIEWABILITY

performance__measurable_impressions
Field label Native Measurable Impressions
Description Impressions for which we measured viewability
Field type metric
Data type int.number.value
performance__viewable_impressions
Field label Native Viewable Impressions
Description Number of impressions that were viewed by a person. Impression is counted as viewed when 50% of the ad is in view for 1 second
Field type metric
Data type int.number.value
performance__not_measurable_impressions
Field label Native Not-Measurable Impressions
Description Impressions for which we couldn't measure viewability. (Impressions/Native Measurable Impressions)
Field type metric
Data type int.number.value
performance__not_viewable_impressions
Field label Native Not-Viewable Impressions
Description Number of impressions that were not viewed by a person. (Native Measurable Impressions/Native Viewable Impressions)
Field type metric
Data type int.number.value
performance__percentage_of_measurable_impressions
Field label % Native Measurable Impressions
Description Percentage of impressions that were measurable. (Native Measurable Impressions/Impressions)
Field type metric
Data type float.number.ratio
performance__percentage_of_viewable_impressions
Field label % Native Viewable Impressions
Description Percentage of viewable impressions out of all measurable impressions. (Native Viewable Impressions/Native Measurable Impressions)
Field type metric
Data type float.number.ratio
performance__impression_distribution_viewable
Field label Native Impression Distribution (Viewable)
Description Percentage of viewable impressions out of all impressions
Field type metric
Data type float.number.ratio
performance__impression_distribution_not_measurable
Field label Native Impression distribution (Not-measurable)
Description Percentage of not-measurable impressions out of all impressions. Not-measurable Impressions / impressions
Field type metric
Data type float.number.ratio
performance__impression_distribution_not_viewable
Field label Native Impression Distribution (Not-Viewable)
Description Percentage of not-viewable impressions out of all impressions. Not-Viewable Impressions / impressions
Field type metric
Data type float.number.ratio

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
performance__year
Field label Year
Field type dimension
Data type string.time.year
performance__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
performance__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
performance__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
performance__month
Field label Month
Field type dimension
Data type string.time.month
performance__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
performance__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
performance__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
performance__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
performance__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
performance__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
performance__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
performance__date
Field label Date
Field type dimension
Data type string.time.date
performance__atom
Field label Datetime
Field type dimension
Data type string.time.datetime

TRAFFIC ACQUISITION

performance__impressions
Field label Impressions
Description Impressions
Field type metric
Data type int.number.value
performance__clicks
Field label Clicks
Description The amount of clicks
Field type metric
Data type int.number.value
performance__ctr
Field label CTR
Description Click through rate. (Clicks / Impressions) - The percentage of clicks received per impressions served
Field type metric
Data type float.number.ratio
performance__average_cpc
Field label Avg. CPC
Description The average cost per click on an ad
Field type metric
Data type float.currency.value
performance__average_cpm
Field label Avg. CPM
Description The average cost per thousand ad impressions. Impression is counted whenever an ad is served to the user
Field type metric
Data type float.currency.value

VIDEO

performance__video_start
Field label Video Start
Description Number of video ads start to play
Field type metric
Data type int.number.value
performance__video_first_quartile
Field label Video 25%
Description Number of video ads start to play through 25% of their duration
Field type metric
Data type int.number.value
performance__video_midpoint
Field label Video 50%
Description Number of video ads start to play through 50% of their duration
Field type metric
Data type int.number.value
performance__video_third_quartile
Field label Video 75%
Description Number of video ads start to play through 75% of their duration
Field type metric
Data type int.number.value
performance__video_complete
Field label Video Complete
Description Number of video ads start to play through to completion
Field type metric
Data type int.number.value
performance__video_progress_3s
Field label Video Progress 3s
Description Video progress 3s
Field type metric
Data type int.number.value
performance__avg_cpv
Field label Avg. CPV
Description The average cost per 3 seconds video watch. (Spend/Video Progress 3s)
Field type metric
Data type float.currency.value
performance__avg_cpcv
Field label Avg. CPCV
Description The average cost per completed video watch. Spend / Video completed
Field type metric
Data type float.currency.value
performance__avg_vcpm
Field label Avg. VCPM
Description Average cost per thousand viewed impressions. (Spend/(1000 * Native Viewable Impressions))
Field type metric
Data type float.currency.value