Outbrain Amplify metrics and dimensions

22 metrics102 dimensions

Search fields

BUDGET

budget_id

Field label	Budget ID
Description	The ID of the budget
Field type	dimension
Data type	string.text.value

budget_name

Field label	Budget name
Description	The name of the budget
Field type	dimension
Data type	string.text.value

is_budget_shared

Field label	Is shared budget
Description	Whether the budget is shared between Campaigns or not
Field type	dimension
Data type	bool

budget_amount

Field label	Budget amount
Description	The monetary amount of the budget
Field type	dimension
Data type	float.currency.value

budget_currency

Field label	Budget currency
Description	The currency denomination applied to the budget amount
Field type	dimension
Data type	string.currency.code

budget_amount_remaining

Field label	Budget remaining
Description	The unspent monetary amount remaining on the budget
Field type	dimension
Data type	float.currency.value

budget_amount_spent

Field label	Budget spent
Description	The spent monetary amount of the budget
Field type	dimension
Data type	float.currency.value

budget_created_at

Field label	Budget created date
Description	The time when the budget was created
Field type	dimension
Data type	string.time.datetime

budget_updated_at

Field label	Budget updated date
Description	The last modification date of the budget
Field type	dimension
Data type	string.time.datetime

budget_start_date

Field label	Budget start date
Description	The date the budget is scheduled to begin spending
Field type	dimension
Data type	string.time.date

budget_end_date

Field label	Budget end date
Description	The date the budget is scheduled to stop spending
Field type	dimension
Data type	string.time.date

budget_runs_forever

Field label	Budget runs forever
Description	Whether the budged has an end date or not
Field type	dimension
Data type	bool

budget_type

Field label	Budget refresh period
Description	Budget refresh period CAMPAIGN/MONTHLY/DAILY
Field type	dimension
Data type	string.text.value

budget_pacing

Field label	Budget spending pace
Description	Controls how fast the budget will be spent SPEND_ASAP/AUTOMATIC/DAILY_TARGET
Field type	dimension
Data type	string.text.value

budget_daily_target

Field label	Budgets daily target
Description	The maximum amount of spend that is allowed per day
Field type	dimension
Data type	float.currency.value

budget_maximum_amount

Field label	Budgets allowed maximum amount
Description	The maximum amount allowed
Field type	dimension
Data type	float.currency.value

CAMPAIGN

campaign_id

Field label	Campaign ID
Description	Campaign ID
Field type	dimension
Data type	string.text.value

campaign_name

Field label	Campaign name
Description	Campaign name
Field type	dimension
Data type	string.text.value

is_campaign_enabled

Field label	Is campaign enabled
Description	Indicates whether the campaign is enabled
Field type	dimension
Data type	bool

campaign_cpc

Field label	Campaign CPC
Description	Cost per click
Field type	dimension
Data type	float.currency.value

campaign_min_cpc

Field label	Min. campaign CPC
Description	The minimal possible cost per click
Field type	dimension
Data type	float.currency.value

campaign_currency

Field label	Campaign budget currency
Description	The currency of the Budget
Field type	dimension
Data type	string.currency.code

is_campaign_archived

Field label	Is campaign archived
Description	Indicates whether the campaign is archived
Field type	dimension
Data type	bool

campaign_expiration_of_promoted_links

Field label	Expiration of promoted links
Description	A number specifying within how many days promoted links are expired
Field type	dimension
Data type	int.number.value

campaign_content_type

Field label	Content type
Description	The content type of campaign
Field type	dimension
Data type	string.text.value

campaign_updated_at

Field label	Campaign updated date
Description	The date when the campaign was last modified
Field type	dimension
Data type	string.time.datetime

campaign_created_at

Field label	Campaign created date
Description	The date when the campaign was created
Field type	dimension
Data type	string.time.datetime

campaign_start_time

Field label	Campaign start time
Description	Time of the day when this campaign should start
Field type	dimension
Data type	string.time.hms

campaign_optimization_type

Field label	Campaign optimization type
Description	The campaign optimization type
Field type	dimension
Data type	string.text.value

campaign_on_air_type

Field label	Campaign On Air type
Description	Represents the scheduling type for the campaign to be On Air
Field type	dimension
Data type	string.text.value

is_campaign_on_air

Field label	Is campaign On Air
Description	Indicates whether the campaign is On Air
Field type	dimension
Data type	bool

campaign_on_air_reason

Field label	Campaign On Air reason
Description	Indicates a meaningful reason in case the campaign is On Air
Field type	dimension
Data type	string.text.value

CONVERSIONS

performance_conversion_name

Field label	Performance conversion name
Description	The conversion pixel name
Field type	dimension
Data type	string.text.value

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

DEPRECATED

promoted_link_cpc

Field label	Promoted link CPC
Description	Cost Per Click.
Field type	dimension
Data type	float.number.value
🚫 Deprecated	Deprecated on 2020-04-20

is_campaign_cpc_per_ad_enabled

Field label	CPC per ad enabled
Description	Indicates whether or not the "CPC Per Ad" feature is enabled for this campaign.
Field type	dimension
Data type	bool
🚫 Deprecated	Deprecated on 2020-04-20

GEO

geo_breakdown_country_name

Field label	Country name
Description	Breakdown by country name
Field type	dimension
Data type	string.text.value

geo_breakdown_country_code

Field label	Country code
Description	Breakdown by country code
Field type	dimension
Data type	string.text.value

geo_breakdown_region_name

Field label	Region name
Description	Breakdown by region name
Field type	dimension
Data type	string.text.value

geo_breakdown_region_code

Field label	Region code
Description	Breakdown by region code
Field type	dimension
Data type	string.text.value

geo_breakdown_dma_name

Field label	DMA name
Description	Breakdown by designated market area name
Field type	dimension
Data type	string.text.value

geo_breakdown_dma_code

Field label	DMA code
Description	Breakdown by designated market area code
Field type	dimension
Data type	string.text.value

MARKETER

marketer_id

Field label	Account ID
Description	Marketer's ID
Field type	dimension
Data type	string.text.value

marketer_name

Field label	Account
Description	Marketer's name
Field type	dimension
Data type	string.text.value

marketer_currency

Field label	Account currency
Description	Marketer's currency
Field type	dimension
Data type	string.currency.code

is_marketer_enabled

Field label	Is account enabled
Description	Indicates whether the marketer is enabled
Field type	dimension
Data type	bool

marketer_created_at

Field label	Account created date
Description	The date when the Marketer was created
Field type	dimension
Data type	string.time.datetime

PERFORMANCE

impressions

Field label	Impressions
Description	Total number of promoted links impressions
Field type	metric
Data type	int.number.value

clicks

Field label	Clicks
Description	Total promoted links clicks
Field type	metric
Data type	int.number.value

ctr

Field label	CTR
Description	The average CTR (Click Through Rate) percentage
Field type	metric
Data type	int.number.percentage

cpm

Field label	CPM
Description	Cost per thousand impressions, average cost to have your ad served 1000 times
Field type	metric
Data type	float.currency.value

spend

Field label	Spend
Description	The total amount of money spent
Field type	metric
Data type	float.currency.value

spend_usd

Field label	Spend (USD)
Description	The total amount of money spent in USD
Field type	metric
Data type	float.currency.value
Services	Currency conversion

spend_eur

Field label	Spend (EUR)
Description	The total amount of money spent in EUR
Field type	metric
Data type	float.currency.value
Services	Currency conversion

spend_gbp

Field label	Spend (GBP)
Description	The total amount of money spent in GBP
Field type	metric
Data type	float.currency.value
Services	Currency conversion

clicks_cpa

Field label	Clicks CPA
Description	The average CPA (Cost Per Acquisition) calculated for conversions from clicks
Field type	metric
Data type	float.number.value

total_cpa

Field label	Total CPA
Description	The average CPA (Cost Per Acquisition) calculated for all conversions
Field type	metric
Data type	float.number.value

ecpc

Field label	Effective CPC
Description	The effective (calculated) average CPC (Cost Per Click)
Field type	metric
Data type	float.currency.value

total_conversions

Field label	Total conversions
Description	The total number of conversions calculated
Field type	metric
Data type	int.number.value

clicks_conversions

Field label	Click conversions
Description	The total number of conversions from clicks calculated
Field type	metric
Data type	int.number.value

view_conversions

Field label	View-through conversions
Description	The total number of view-through conversions calculated
Field type	metric
Data type	int.number.value

conversion_rate

Field label	Conversion rate
Description	The average rate of conversions from clicks per click percentage
Field type	metric
Data type	float.number.percentage
Aggregation	Non-aggregatable metric

view_conversion_rate

Field label	View-through conversions rate
Description	The average rate of view-through conversions per viewable impression percentage
Field type	metric
Data type	int.number.value
Aggregation	Non-aggregatable metric

total_sum_value

Field label	Total conversions amount
Description	The total amount of money reported for all conversions
Field type	metric
Data type	float.currency.value

clicks_sum_value

Field label	Total click conversion amount
Description	The total amount of money reported for conversions from clicks
Field type	metric
Data type	float.currency.value

view_sum_value

Field label	Total view-through conversion amount
Description	The total amount of money reported for view-through conversions
Field type	metric
Data type	float.currency.value

total_average_value

Field label	Average conversion amount
Description	The average amount of money reported for all conversions
Field type	metric
Data type	float.currency.value

clicks_average_value

Field label	Average click conversion amount
Description	The average amount of money reported for conversions from clicks
Field type	metric
Data type	float.currency.value

view_average_value

Field label	Average view-through conversion amount
Description	The average amount of money reported for view-through conversions
Field type	metric
Data type	float.currency.value

PLATFORM

platform_type

Field label	Platform type
Description	Platform type
Field type	dimension
Data type	string.text.value

platform_breakdown_os

Field label	Platform OS
Description	Platform result breakdown by operating system
Field type	dimension
Data type	string.text.value

platform_breakdown_browser

Field label	Platform browser
Description	Platform result breakdown by browser
Field type	dimension
Data type	string.text.value

PROMOTED LINK

promoted_link_id

Field label	Promoted link ID
Description	The ID of the promoted link
Field type	dimension
Data type	string.text.value

promoted_link_text

Field label	Promoted link text
Description	The text of the promoted link
Field type	dimension
Data type	string.text.value

promoted_link_updated_at

Field label	Promoted link updated date
Description	The date when the promoted link was last modified
Field type	dimension
Data type	string.time.datetime

promoted_link_created_at

Field label	Promoted link created date
Description	The date when the promoted link was created
Field type	dimension
Data type	string.time.datetime

promoted_link_url

Field label	Promoted link URL
Description	The URL visitors will be sent to upon clicking the promoted link
Field type	dimension
Data type	string.text.url

promoted_link_section_name

Field label	Promoted link section name
Description	The section name of the site the promoted link URL points to
Field type	dimension
Data type	string.text.value

promoted_link_approval_status

Field label	Promoted link status
Description	The approval status of the promoted link
Field type	dimension
Data type	string.text.value

promoted_link_approval_status_reasons

Field label	Promoted link rejection reasons
Description	The rejection reasons of the promoted link
Field type	dimension
Data type	string.text.value

is_promoted_link_editable

Field label	Is promoted link editable
Description	Indicated whether the promoted link is editable
Field type	dimension
Data type	bool

promoted_link_image_url

Field label	Promoted link image url
Description	The URL of the promoted link image
Field type	dimension
Data type	string.text.url

is_promoted_link_enabled

Field label	Is promoted link enabled
Description	Designates whether this promoted link will be served
Field type	dimension
Data type	bool

is_promoted_link_archived

Field label	Is promoted link archived
Description	Designates whether this promoted link is archived
Field type	dimension
Data type	bool

promoted_link_lang

Field label	Promoted link language
Description	The 2-letter code for the language of this promoted link
Field type	dimension
Data type	string.language.twolettercode

promoted_link_cpc_adjustment

Field label	Promoted link CPC adjustment
Description	Cost Per Click adjustment bid based on the campaign's CPC
Field type	dimension
Data type	float.number.value

promoted_link_base_url

Field label	Promoted link base URL
Description	The URL that the promoted link was created with
Field type	dimension
Data type	string.text.url

promoted_link_document_id

Field label	Promoted link document ID
Description	The ID of the document to which this promoted link belongs
Field type	dimension
Data type	string.text.value

is_promoted_link_on_air

Field label	Is promoted link On Air
Description	Indicates whether the promoted link is On Air (can be served)
Field type	dimension
Data type	bool

promoted_link_on_air_reason

Field label	Promoted link On Air reason
Description	Indicates a meaningful reason in case the On Air property is false
Field type	dimension
Data type	string.text.value

PUBLISHER

publisher_id

Field label	Publisher ID
Description	The ID of the publisher
Field type	dimension
Data type	string.text.value

publisher_name

Field label	Publisher name
Description	The name of the publisher
Field type	dimension
Data type	string.text.value

publisher_url

Field label	Publisher site URL
Description	URL of the publisher site
Field type	dimension
Data type	string.text.url

publisher_blocking_status

Field label	Publisher blocking status
Description	Blocking status of the publisher
Field type	dimension
Data type	string.text.value

is_publisher_oen

Field label	Publisher is OEN
Description	Whether this publisher is OEN (Outbrain Extended Network) publisher
Field type	dimension
Data type	bool

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

SECTION

section_id

Field label	Section ID
Description	The ID of the section
Field type	dimension
Data type	string.text.value

section_name

Field label	Section name
Description	The name of the section
Field type	dimension
Data type	string.text.value

section_url

Field label	Section site URL
Description	URL of the section site
Field type	dimension
Data type	string.text.url

section_block_status

Field label	Section blocking status
Description	Blocking status of the section
Field type	dimension
Data type	string.text.value

is_section_oen

Field label	Section is OEN
Description	Whether this section is OEN (Outbrain Extended Network) section
Field type	dimension
Data type	bool

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

year

Field label	Year
Field type	dimension
Data type	string.time.year

yearOfWeek

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

yearOfWeekIso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

yearMonth

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

month

Field label	Month
Field type	dimension
Data type	string.time.month

yearWeek

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

yearWeekIso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

weekIso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

dayOfMonth

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

dayOfWeekName

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

dayOfWeekNameIso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

date

Field label	Date
Field type	dimension
Data type	string.time.date