Moloco DSP metrics and dimensions

  • Updated on Dec 10, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Moloco DSP data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

53 metrics55 dimensions

AD ACCOUNT

ad_account_name
Field label Ad account name
Description Descriptive name of an ad-account
Field type dimension
Data type string.text.value
ad_account_id
Field label Ad account ID
Description Unique ID of an ad-account
Field type dimension
Data type string.text.value
ad_account_currency
Field label Ad account currency
Description Currency of the ad-account
Field type dimension
Data type string.currency.code
ad_account_timezone
Field label Ad account timezone
Description Timezone of the ad-account
Field type dimension
Data type string.time.timezone

AD GROUP

ad_group_name
Field label Ad group name
Description The title of the Ad Group
Field type dimension
Data type string.text.value
ad_group_id
Field label Ad group ID
Description The ID of the Ad Group
Field type dimension
Data type string.text.value

APP

app_name
Field label App name
Description The name of the App
Field type dimension
Data type string.text.value
app_id
Field label App ID
Description The ID of the App
Field type dimension
Data type string.text.value
app_store_id
Field label App store ID
Description The store ID of the App
Field type dimension
Data type string.text.value
app_os
Field label App OS
Description The OS of the App
Field type dimension
Data type string.text.value

CAMPAIGN

campaign_name
Field label Campaign name
Description The name of the campaign
Field type dimension
Data type string.text.value
campaign_id
Field label Campaign ID
Description The unique ID of the campaign
Field type dimension
Data type string.text.value
campaign_type
Field label Campaign type
Description The type of campaign
Field type dimension
Data type string.text.value
campaign_bid_country
Field label Campaign bid country
Description The bid country of the campaign
Field type dimension
Data type string.geo.country
campaign_goal_type
Field label Campaign goal type
Description The goal type of the campaign
Field type dimension
Data type string.text.value

COHORT (CPA)

cpa_d1
Field label CPA (d1)
Description Cost per action cumulative count by day 1
Field type metric
Data type float.currency.value
cpa_d3
Field label CPA (d3)
Description Cost per action cumulative count by day 3
Field type metric
Data type float.currency.value
cpa_d7
Field label CPA (d7)
Description Cost per action cumulative count by day 7
Field type metric
Data type float.currency.value
cpa_d14
Field label CPA (d14)
Description Cost per action cumulative count by day 14
Field type metric
Data type float.currency.value
cpa_d30
Field label CPA (d30)
Description Cost per action cumulative count by day 30
Field type metric
Data type float.currency.value

COHORT (KPI ACTION)

kpi_action_d1
Field label KPI action (d1)
Description KPI action cumulative count by day 1
Field type metric
Data type int.number.value
kpi_action_d3
Field label KPI action (d3)
Description KPI action cumulative count by day 3
Field type metric
Data type int.number.value
kpi_action_d7
Field label KPI action (d7)
Description KPI action cumulative count by day 7
Field type metric
Data type int.number.value
kpi_action_d14
Field label KPI action (d14)
Description KPI action cumulative count by day 14
Field type metric
Data type int.number.value
kpi_action_d30
Field label KPI action (d30)
Description KPI action cumulative count by day 30
Field type metric
Data type int.number.value

COHORT (KPI USER)

kpi_user_d1
Field label KPI user (d1)
Description KPI user cumulative count by day 1
Field type metric
Data type int.number.value
kpi_user_d3
Field label KPI user (d3)
Description KPI user cumulative count by day 3
Field type metric
Data type int.number.value
kpi_user_d7
Field label KPI user (d7)
Description KPI user cumulative count by day 7
Field type metric
Data type int.number.value
kpi_user_d14
Field label KPI user (d14)
Description KPI user cumulative count by day 14
Field type metric
Data type int.number.value
kpi_user_d30
Field label KPI user (d30)
Description KPI user cumulative count by day 30
Field type metric
Data type int.number.value

COHORT (PURCHASE)

purchase_d1
Field label Purchase (d1)
Description Purchase cumulative count by day 1
Field type metric
Data type int.number.value
purchase_d3
Field label Purchase (d3)
Description Purchase cumulative count by day 3
Field type metric
Data type int.number.value
purchase_d7
Field label Purchase (d7)
Description Purchase cumulative count by day 7
Field type metric
Data type int.number.value
purchase_d14
Field label Purchase (d14)
Description Purchase cumulative count by day 14
Field type metric
Data type int.number.value
purchase_d30
Field label Purchase (d30)
Description Purchase cumulative count by day 30
Field type metric
Data type int.number.value

COHORT (PURCHASER)

purchaser_d1
Field label Purchaser (d1)
Description Purchaser cumulative count by day 1
Field type metric
Data type int.number.value
purchaser_d3
Field label Purchaser (d3)
Description Purchaser cumulative count by day 3
Field type metric
Data type int.number.value
purchaser_d7
Field label Purchaser (d7)
Description Purchaser cumulative count by day 7
Field type metric
Data type int.number.value
purchaser_d14
Field label Purchaser (d14)
Description Purchaser cumulative count by day 14
Field type metric
Data type int.number.value
purchaser_d30
Field label Purchaser (d30)
Description Purchaser cumulative count by day 30
Field type metric
Data type int.number.value

COHORT (REVENUE)

revenue_d1
Field label Revenue (d1)
Description Revenue cumulative count by day 1
Field type metric
Data type float.currency.value
revenue_d3
Field label Revenue (d3)
Description Revenue cumulative count by day 3
Field type metric
Data type float.currency.value
revenue_d7
Field label Revenue (d7)
Description Revenue cumulative count by day 7
Field type metric
Data type float.currency.value
revenue_d14
Field label Revenue (d14)
Description Revenue cumulative count by day 14
Field type metric
Data type float.currency.value
revenue_d30
Field label Revenue (d30)
Description Revenue cumulative count by day 30
Field type metric
Data type float.currency.value

COHORT (ROAS)

roas_d1
Field label ROAS (d1)
Description Return on ad spend cumulative count by day 1
Field type metric
Data type float.currency.value
roas_d3
Field label ROAS (d3)
Description Return on ad spend cumulative count by day 3
Field type metric
Data type float.currency.value
roas_d7
Field label ROAS (d7)
Description Return on ad spend cumulative count by day 7
Field type metric
Data type float.currency.value
roas_d14
Field label ROAS (d14)
Description Return on ad spend cumulative count by day 14
Field type metric
Data type float.currency.value
roas_d30
Field label ROAS (d30)
Description Return on ad spend cumulative count by day 30
Field type metric
Data type float.currency.value

CONVERSION

conversions
Field label Conversions
Description The total number of conversions selected by a user
Field type metric
Data type int.number.value
actions
Field label Actions
Description The total number of CPA Campaign's target actions
Field type metric
Data type int.number.value
cpa
Field label CPA
Description The total cost per action. (Spend / Actions)
Field type metric
Data type float.currency.value
cpconv
Field label Cost per conversion
Description The total cost per conversion. (Spend / Conversions)
Field type metric
Data type float.currency.value

CREATIVE

creative_name
Field label Creative name
Description The name of the creative
Field type dimension
Data type string.text.value
creative_id
Field label Creative ID
Description The unique ID of the creative
Field type dimension
Data type string.text.value
creative_type
Field label Creative type
Description The type of creative
Field type dimension
Data type string.text.value

CREATIVE GROUP

creative_group_name
Field label Creative group name
Description The name of the creative group
Field type dimension
Data type string.text.value
creative_group_id
Field label Creative group ID
Description The name of the creative group
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

OTHER

inventory_type
Field label Inventory type
Description The type of the inventory
Field type dimension
Data type string.text.value
target_lat
Field label LAT target
Description Whether the LAT target setting is on (true) or off (false)
Field type dimension
Data type bool
exchange
Field label Exchange ID
Description The unique identifier of the exchange
Field type dimension
Data type string.text.value
sub_publisher
Field label Sub publisher type
Description The type of the sub publisher
Field type dimension
Data type string.text.value
sub_publisher_title
Field label Sub publisher title
Description The title of the sub publisher
Field type dimension
Data type string.text.value
sub_publisher_id
Field label Sub publisher ID
Description The ID of the sub publisher
Field type dimension
Data type string.text.value

PERFORMANCE

impressions
Field label Impressions
Description The total number of impressions
Field type metric
Data type int.number.value
clicks
Field label Clicks
Description The total number of clicks
Field type metric
Data type int.number.value
installs
Field label Installs
Description The total number of installs
Field type metric
Data type int.number.value
spend
Field label Spend
Description The total ad spend
Field type metric
Data type float.currency.value
spend_usd
Field label Spend (USD)
Description Total amount spent on the campaign in USD
Field type metric
Data type float.currency.value
Services Currency conversion
spend_eur
Field label Spend (EUR)
Description Total amount spent on the campaign in EUR
Field type metric
Data type float.currency.value
Services Currency conversion
spend_gbp
Field label Spend (GBP)
Description Total amount spent on the campaign in GBP
Field type metric
Data type float.currency.value
Services Currency conversion
revenue
Field label Revenue
Description The total revenue
Field type metric
Data type float.currency.value
ctr
Field label CTR
Description The total click-through rate. (Clicks / Impressions)
Field type metric
Data type float.number.ratio
cpm
Field label CPM
Description The total cost per mille. ((Spend / Impressions) * 1000)
Field type metric
Data type float.currency.value
cpc
Field label CPC
Description The total cost per click. (Spend / Clicks)
Field type metric
Data type float.currency.value
cpi
Field label CPI
Description The total cost per install. (Spend / Installs)
Field type metric
Data type float.currency.value
ipm
Field label IPM
Description The total number of installs per mille. ((Installs / Impressions) * 1000)
Field type metric
Data type float.number.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

SITE

site_name
Field label Site name
Description Descriptive name of a site
Field type dimension
Data type string.text.value
site_id
Field label Site ID
Description Unique ID of a site
Field type dimension
Data type string.text.value
site_domain
Field label Site domain
Description Domain of the site
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
atom
Field label Datetime
Field type dimension
Data type string.time.datetime

VIDEO

engaged_views
Field label Engaged views
Description Number of users that watched ≥10s of a skippable video or completed video if an ad was <10s
Field type metric
Data type int.number.value