Supermetrics comes with many ways to standardize, transform, and store your data. You can use the data blending and custom fields to blend different data together and build fields that fetch particular data that supports your precise use case.
Data blending
Data blending makes it possible to join data from multiple Supermetrics data sources into one graph or table, without having to do manual data manipulation on the destination side, such as Looker Studio or Google Sheets.
Custom fields
Custom fields let you transform the data you use in your reporting. As the name suggests, custom fields are entirely customizable and offer opportunities for deep analysis and modification.
Transfer data to storage destinations
Data warehouse and cloud storage solutions help you move your marketing data from different data sources into a destination such as Snowflake or Amazon S3 and build a reliable history of your performance. With the data warehouse destinations, you can:
Unify a high volume of data from multiple sources into one location
Take ownership of all your historical data
Analyze large datasets using cloud computing resources
Learn more about Supermetrics Storage and data warehouse solutions.
In the spotlight
Combine custom fields and data blending to create flexible custom fields across multiple data sources
Use both data blending and custom fields to build a complete ROAS report
Get familiar with the AI features of custom fields and let the AI do some of the work for you