Mailchimp metrics and dimensions

  • Updated on Dec 10, 2025
  • Published on Aug 12, 2025
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84 metrics136 dimensionsCustom fields

A/B TESTING

ab_test_type
Field label AB test type
Field type dimension
Data type string.text.value
ab_test_size
Field label AB test size
Description The percentage of recipients to send the test combinations to
Field type dimension
Data type int.number.percentage
ab_winner_criteria
Field label AB winner criteria
Description The combination that performs the best
Field type dimension
Data type string.text.value
ab_wait_time
Field label AB winner wait time (min)
Description The number of minutes to wait before choosing the winning campaign
Field type dimension
Data type int.number.value
ab_winner_campaign_id
Field label AB winner campaign id
Field type dimension
Data type string.text.value
ab_winner_campaign_name
Field label AB winner campaign name
Field type dimension
Data type string.text.value
ab_send_date_a
Field label AB test A sent
Field type dimension
Data type string.time.date
last_open_a
Field label AB test A last open
Description The last open for Campaign A
Field type dimension
Data type string.time.date
ab_send_date_b
Field label AB test B sent
Field type dimension
Data type string.time.date
last_open_b
Field label AB test B last open
Description The last open for Campaign B
Field type dimension
Data type string.time.date
unique_opens_a
Field label Unique opens A
Description Unique opens for Campaign A
Field type metric
Data type int.number.value
unique_opens_b
Field label Unique opens B
Description Unique opens for Campaign B
Field type metric
Data type int.number.value
opens_a
Field label Total opens A
Description Opens for Campaign A
Field type metric
Data type int.number.value
opens_b
Field label Total opens B
Description Opens for Campaign B
Field type metric
Data type int.number.value
bounces_a
Field label Bounces A
Description Bounces for Campaign A
Field type metric
Data type int.number.value
bounces_b
Field label Bounces B
Description Bounces for Campaign B
Field type metric
Data type int.number.value
forwards_a
Field label Forwards A
Description Forwards for Campaign A
Field type metric
Data type int.number.value
forwards_b
Field label Forwards B
Description Forwards for Campaign B
Field type metric
Data type int.number.value
forwards_opens_a
Field label Forward opens A
Description Opens from forwards for Campaign A
Field type metric
Data type int.number.value
forwards_opens_b
Field label Forward opens B
Description Opens from forwards for Campaign B
Field type metric
Data type int.number.value
abuse_reports_a
Field label Abuse reports A
Description Abuse reports for Campaign A
Field type metric
Data type int.number.value
abuse_reports_b
Field label Abuse reports B
Description Abuse reports for Campaign B
Field type metric
Data type int.number.value
unsubs_a
Field label Unsubscriptions A
Description Unsubscribes for Campaign A
Field type metric
Data type int.number.value
unsubs_b
Field label Unsubscriptions B
Description Unsubscribes for Campaign B
Field type metric
Data type int.number.value
recipients_click_a
Field label Recipient clicks A
Description Recipient Clicks for Campaign A
Field type metric
Data type int.number.value
recipients_click_b
Field label Recipient clicks B
Description Recipient Clicks for Campaign B
Field type metric
Data type int.number.value

ABUSE REPORTS

abuse_reports
Field label Abuse reports
Description The number of abuse reports generated for this campaign
Field type metric
Data type int.number.value
abuse_rate
Field label Abuse report rate
Description The industry abuse rate
Field type metric
Data type float.number.ratio

AUTOMATION

workflow_email_id
Field label Workflow email ID
Description A string that uniquely identifies the Automation email
Field type dimension
Data type string.text.value
automation_id
Field label Automation ID
Description A string that identifies the Automation
Field type dimension
Data type string.text.value
automation_name
Field label Automation name
Field type dimension
Data type string.text.value
automation_type
Field label Automation type
Description An absolute URI that identifies the problem type
Field type dimension
Data type string.text.value
automation_created_date
Field label Automation created
Description The date and time the Automation was created in ISO 8601 format
Field type dimension
Data type string.time.date
automation_date_started
Field label Automation started
Description The date and time the Automation was started in ISO 8601 format
Field type dimension
Data type string.time.date
automation_status
Field label Automation status
Description The current status of the Automation
Field type dimension
Data type string.text.value
send_immediately
Field label Send immediately
Field type dimension
Data type bool
trigger_on_import
Field label Trigger on import
Field type dimension
Data type bool
runtime
Field label Run time
Field type dimension
Data type string.text.json

AUTOMATION ALL-TIME TOTALS

automation_open_rate
Field label Automation open rate
Description The number of unique opens divided by the total number of successful deliveries
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
automation_click_rate
Field label Automation click rate
Description The number of unique clicks, divided by the total number of successful deliveries
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric

BOUNCES

bounces
Field label Bounces
Description The bounce summary for the campaign
Field type metric
Data type int.number.value
bounce_rate
Field label Bounce rate
Field type metric
Data type float.number.ratio
hard_bounces
Field label Hard bounces
Description The total number of hard bounced email addresses
Field type metric
Data type int.number.value
soft_bounces
Field label Soft bounces
Description The total number of soft bounced email addresses
Field type metric
Data type int.number.value
hard_bounce_rate
Field label Hard bounce rate
Field type metric
Data type float.number.ratio
soft_bounce_rate
Field label Soft bounce rate
Field type metric
Data type float.number.ratio
syntax_errors
Field label Syntax errors
Description The total number of addresses that were syntax-related bounces
Field type metric
Data type int.number.value

CAMPAIGN

campaign_id
Field label Campaign ID
Description A string that uniquely identifies the campaign
Field type dimension
Data type string.text.value
campaign_name
Field label Campaign name
Field type dimension
Data type string.text.value
campaign_type
Field label Campaign type
Description The type of the campaign, e.g. variate
Field type dimension
Data type string.text.value
campaign_folder_id
Field label Campaign folder ID
Description The ID of the campaign folder
Field type dimension
Data type string.text.value
campaign_folder_name
Field label Campaign folder name
Description The name of the campaign folder
Field type dimension
Data type string.text.value
campaign_status
Field label Campaign status
Description Current status of the campaign
Field type dimension
Data type string.text.value
campaign_created_date
Field label Campaign created
Description The date and time the campaign was created in ISO 8601 format
Field type dimension
Data type string.time.date
campaign_last_sent_date
Field label Campaign last sent
Field type dimension
Data type string.time.date
campaign_last_open
Field label Campaign last open
Description The date and time of the last open for this campaign in ISO 8601 format
Field type dimension
Data type string.time.date
campaign_last_click
Field label Campaign last click
Field type dimension
Data type string.time.date

CLICKS

unique_clicks
Field label Unique clicks
Description The total number of unique clicks for links across a campaign
Field type metric
Data type int.number.value
clicks_total
Field label Total clicks
Description The total number of clicks for the campaign
Field type metric
Data type int.number.value
unique_subscriber_clicks
Field label Unique subscriber clicks
Description The total number of subscribers who clicked on a campaign
Field type metric
Data type int.number.value
click_rate
Field label Click rate
Description The number of unique clicks divided by the total number of successful deliveries
Field type metric
Data type float.number.ratio

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DELIVERY STATUS

delivery_status_enabled
Field label Status enabled
Description Whether Campaign Delivery Status is enabled for this account and campaign
Field type dimension
Data type bool
delivery_status_name
Field label Delivery status
Description Updates on campaigns in the process of sending
Field type dimension
Data type string.text.value
delivery_status_can_cancel
Field label Can be canceled
Description Whether a campaign send can be canceled
Field type dimension
Data type bool

DEPRECATED

existing
Field label Existing members
Description Existing members on the list for a specific month.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2020-03-24

ECOMMERCE

ecommerce_total_orders
Field label Total orders
Description The total orders for a campaign
Field type metric
Data type int.number.value
ecommerce_total_spent
Field label Total spent
Description The total amount the customer has spent
Field type metric
Data type float.currency.value
ecommerce_total_revenue
Field label Total revenue
Description The total revenue for a campaign
Field type metric
Data type float.currency.value

EEPURL

eepurl_first_tweet
Field label First tweet
Description The day and time of the first recorded tweet with a link to the campaign
Field type dimension
Data type string.time.date
eepurl_last_tweet
Field label Last tweet
Description The day and time of the last recorded tweet with a link to the campaign
Field type dimension
Data type string.time.date
eepurl_first_click
Field label First click
Description The timestamp for the first click to the URL
Field type dimension
Data type string.time.date
eepurl_last_click
Field label Last click
Description The timestamp for the last click to the URL
Field type dimension
Data type string.time.date
eepurl_tweets
Field label Twitter tweets
Description The number of tweets including a link to the campaign
Field type metric
Data type int.number.value
eepurl_reweets
Field label Retweets
Description The number of retweets that include a link to the campaign
Field type metric
Data type int.number.value
eepurl_clicks
Field label EepURL clicks
Description The total number of clicks to the campaign's URL
Field type metric
Data type int.number.value

EMAIL

content_type
Field label Content type
Description How the campaign's content is put together
Field type dimension
Data type string.text.value
subject_line
Field label Subject line
Description The subject line of the campaign
Field type dimension
Data type string.text.value
from_name
Field label From name
Description The 'from' name on the campaign (not an email address)
Field type dimension
Data type string.text.value
reply_to
Field label Reply to
Description The reply-to email address for the campaign
Field type dimension
Data type string.text.email
to_name
Field label To name
Description The campaign's custom 'To' name
Field type dimension
Data type string.text.value
authenticate
Field label Authenticate
Description Whether Mailchimp authenticated the campaign
Field type dimension
Data type bool
auto_footer
Field label Auto footer
Description Automatically append Mailchimp' default footer to the campaign
Field type dimension
Data type bool
inline_css
Field label Inline CSS
Description Automatically inline the CSS included with the campaign content
Field type dimension
Data type bool
auto_fb_post
Field label Auto post to FB
Description A list of Facebook page ids the campaign posts to automatically
Field type dimension
Data type string.text.json
auto_tweet
Field label Auto tweet
Description Automatically tweet a link to the campaign archive page when the campaign is sent
Field type dimension
Data type bool
fb_comments
Field label Facebook comments
Description Allows Facebook comments on the campaign
Field type dimension
Data type bool
timewarp
Field label Timewarp
Description An hourly breakdown of sends, opens, and clicks if a campaign is sent using timewarp
Field type dimension
Data type bool
template_id
Field label Template ID
Description The individual id for the template
Field type dimension
Data type string.text.value
use_conversation
Field label Use conversation
Description Use Mailchimp Conversation feature to manage out-of-office replies
Field type dimension
Data type bool

FORWARDS

forwards_count
Field label Forwards
Description The forwards and forward activity for the campaign
Field type metric
Data type int.number.value
forwards_opens
Field label Forward opens
Description How many times the forwarded campaign has been opened
Field type metric
Data type int.number.value

INDUSTRY

industry_type
Field label Industry type
Field type dimension
Data type string.text.value
industry_open_rate
Field label Industry open rate
Description The industry open rate
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
industry_click_rate
Field label Industry click rate
Description The industry click rate
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
industry_bounce_rate
Field label Industry bounce rate
Description The industry bounce rate
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
industry_unopen_rate
Field label Industry unopen rate
Description The industry unopened rate
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
industry_unsub_rate
Field label Industry unsubscription rate
Description The industry unsubscribe rate
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
industry_abuse_rate
Field label Industry abuse report rate
Description The industry abuse rate
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric

LIKES

facebook_likes
Field label Facebook likes
Description The number of Facebook likes for the campaign
Field type metric
Data type int.number.value
unique_likes
Field label Unique likes
Description The number of unique likes
Field type metric
Data type int.number.value
recipient_likes
Field label Recipient likes
Description The number of recipients who liked the campaign on Facebook
Field type metric
Data type int.number.value

LIST

list_id
Field label List ID
Description The unique id for the list
Field type dimension
Data type string.text.value
list_name
Field label List name
Description The name of the list
Field type dimension
Data type string.text.value
subscribe_url_short
Field label Subscribe URL (short)
Description Mailchimp's EepURL shortened version of this list's subscribe form
Field type dimension
Data type string.text.url
subscribe_url_long
Field label Subscribe URL (long)
Description The full version of the list's subscribe form
Field type dimension
Data type string.text.url
permission_reminder
Field label Permission reminder
Description The permission reminder for the list
Field type dimension
Data type string.text.value
list_notify_on_subscribe
Field label Notify email on subscribe
Description The email address to send subscribe notifications to
Field type dimension
Data type string.text.email
list_notify_on_unsubscribe
Field label Notify email on unsubscribe
Description The email address to send unsubscribe notifications to
Field type dimension
Data type string.text.email
list_rating
Field label List rating
Description An auto-generated activity score for the list (0-5)
Field type dimension
Data type int.number.value
list_email_type_option
Field label Multiple email formats
Description Whether the list supports multiple formats for emails
Field type dimension
Data type bool
beamer_address
Field label Beamer URL
Description The list's Email Beamer address
Field type dimension
Data type string.text.url
list_visibility
Field label List visibility
Description Whether the list is public or private
Field type dimension
Data type string.text.value
list_modules
Field label List modules
Description Any list-specific modules installed for the list
Field type dimension
Data type string.text.json
campaign_defaults
Field label List campaign defaults
Description Default values for campaigns created for the list
Field type dimension
Data type string.text.json
list_created_date
Field label List created
Description The date and time that the list was created in ISO 8601 format
Field type dimension
Data type string.time.date
list_last_sub_date
Field label Last list subscribed
Field type dimension
Data type string.time.date
list_last_unsub_date
Field label Last list unsubscribed
Field type dimension
Data type string.time.date

LIST ALL-TIME TOTALS

campaign_count
Field label Campaign count
Description The number of campaigns in the folder
Field type metric
Data type int.number.value
member_count
Field label Member count
Description The number of active members in the list
Field type metric
Data type int.number.value
member_count_since_send
Field label Member count since last send
Description The number of active members in the list since the last campaign was sent
Field type metric
Data type int.number.value
cleaned_count
Field label Cleaned count
Description The number of members cleaned from the list
Field type metric
Data type int.number.value
cleaned_count_since_send
Field label Cleaned count since last send
Description The number of members cleaned from the list since the last campaign was sent
Field type metric
Data type int.number.value
list_unsubscribe_count
Field label List unsubscribe count
Description The number of members who have unsubscribed from the list
Field type metric
Data type int.number.value
unsubscribe_count_since_send
Field label List unsubscribe count since last send
Description The number of members who have unsubscribed since the last campaign was sent
Field type metric
Data type int.number.value
list_open_rate
Field label List open rate
Description The average open rate per campaign for the list
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
list_click_rate
Field label List click rate
Description The average click rate per campaign for the list
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
list_avg_sub_rate
Field label List subscription rate
Description The average number of subscriptions per month for the list
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
list_avg_unsub_rate
Field label List unsubscription rate
Description The average number of unsubscriptions per month for the list
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
list_target_sub_rate
Field label Target subscription rate
Description The target number of subscriptions per month for the list to keep it growing
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric

LIST CONTACT

contact
Field label Contact details
Description Contact information displayed in campaign footers
Field type dimension
Data type string.text.json
contact_company
Field label Company
Description The company name for the list
Field type dimension
Data type string.text.value
contact_address_1
Field label Address 1
Description The street address for the list contact
Field type dimension
Data type string.geo.street
contact_address_2
Field label Address 2
Description The street address for the list contact
Field type dimension
Data type string.geo.street
contact_city
Field label City
Description The city for the list contact
Field type dimension
Data type string.geo.city
contact_state
Field label State
Description The state for the list contact
Field type dimension
Data type string.geo.region
contact_zip
Field label Zip code
Description The postal or zip code for the list contact
Field type dimension
Data type string.geo.zip
contact_country
Field label Contact country
Description A two-character ISO 3166 country code
Field type dimension
Data type string.geo.country.twolettercode
contact_phone
Field label Phone
Description The phone number for the list contact
Field type dimension
Data type string.text.phone

LIST LOCATIONS

list_country_name
Field label Location country
Description The name of the country
Field type dimension
Data type string.geo.country
list_country_code
Field label Location country code
Description The ISO 3166 2 digit country code
Field type dimension
Data type string.geo.country.twolettercode
list_location_subspercent
Field label Subscriber percent in country
Description The percent of subscribers in the country
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
list_location_substotal
Field label Total subscribers in country
Description The total number of subscribers in the country
Field type metric
Data type int.number.value

LIST MEMBERS

member_id
Field label Member ID
Field type dimension
Data type string.text.value
member_email
Field label Member email
Description Email address for a subscriber
Field type dimension
Data type string.text.email
member_status
Field label Member status
Description Subscriber's current status
Field type dimension
Data type string.text.value
member_name
Field label Full name
Field type dimension
Data type string.text.value
member_fname
Field label First name
Field type dimension
Data type string.text.value
member_lname
Field label Last name
Field type dimension
Data type string.text.value
member_fields
Field label Member fields
Field type dimension
Data type string.text.json
member_rating
Field label Member rating
Description Star rating for the member, between 1 and 5
Field type dimension
Data type int.number.value
member_vip
Field label Member VIP
Description VIP status for the subscriber
Field type dimension
Data type bool
member_language
Field label Member language
Description The subscriber's language
Field type dimension
Data type string.language.value
member_latitude
Field label Member latitude
Description The location latitude
Field type dimension
Data type float.number.value
member_longitude
Field label Member longitude
Description The location longitude
Field type dimension
Data type float.number.value
member_country
Field label Member country
Field type dimension
Data type string.geo.country.twolettercode
member_gmtoff
Field label Member GMT offset (hours)
Description The time difference in hours from GMT
Field type dimension
Data type string.time.gmtoffset
member_timezone
Field label Member timezone
Description The timezone for the location
Field type dimension
Data type string.time.timezone
member_email_client
Field label Member email client
Description The list member's email client
Field type dimension
Data type string.text.value
member_email_type
Field label Member email type
Description Type of email the member asked to get
Field type dimension
Data type string.text.value
member_signup_date
Field label Signup date
Description The date and time the subscriber signed up for the list in ISO 8601 format
Field type dimension
Data type string.time.date
member_signup_ip
Field label Signup IP
Description IP address the subscriber signed up from
Field type dimension
Data type string.text.value
member_opt_ip
Field label Opt-in IP
Description The IP address the subscriber used to confirm their opt-in status
Field type dimension
Data type string.text.value
member_opt_date
Field label Opt-in date
Description The date and time the subscribe confirmed their opt-in status in ISO 8601 format
Field type dimension
Data type string.time.date
member_unsubscribe_reason
Field label Unsubscribe reason
Description A subscriber's reason for unsubscribing
Field type dimension
Data type string.text.value
member_last_changed_date
Field label Last changed
Description The date and time the member's info was last changed in ISO 8601 format
Field type dimension
Data type string.time.date
member_avg_open_rate
Field label Member avg. open rate
Description A subscriber's average open rate
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
member_avg_click_rate
Field label Member avg. click rate
Description A subscriber's average clickthrough rate
Field type metric
Data type float.number.ratio

LIST METRICS BY TIME

optins
Field label Opt-in members
Description Newly opted-in members on the list for a specific month
Field type metric
Data type int.number.value
imports
Field label Imported members
Description Imported members on the list for a specific month
Field type metric
Data type int.number.value
removes
Field label Removed members
Field type metric
Data type int.number.value
subscribed
Field label Subscribed members
Description Newly subscribed members on the list for a specific month
Field type metric
Data type int.number.value
unsubscribed
Field label Unsubscribed members
Description Newly unsubscribed members on the list for a specific month
Field type metric
Data type int.number.value
reconfirmed
Field label Reconfirmed members
Description Newly reconfirmed members on the list for a specific month
Field type metric
Data type int.number.value
cleaned
Field label Cleaned members
Description Newly cleaned (hard-bounced) members on the list for a specific month
Field type metric
Data type int.number.value
pending
Field label Pending members
Description Pending members on the list for a specific month
Field type metric
Data type int.number.value
deleted
Field label Deleted members
Description Newly deleted members on the list for a specific month
Field type metric
Data type int.number.value
transactional
Field label Transactional subscribers
Description Subscribers that have been sent transactional emails via Mandrill
Field type metric
Data type int.number.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

RSS

rss_feed_url
Field label Feed URL
Description The URL of the RSS feed
Field type dimension
Data type string.text.url
rss_frequency
Field label Frequency
Description The frequency of the RSS campaign
Field type dimension
Data type string.text.value
rss_last_sent
Field label RSS last sent
Description The date the campaign was last sent
Field type dimension
Data type string.time.date

SENT & OPENED

emails_sent
Field label Emails sent
Description The total number of emails sent for this campaign
Field type metric
Data type int.number.value
emails_delivered
Field label Emails delivered
Description The total number of emails confirmed sent for this campaign so far
Field type metric
Data type float.number.value
emails_cancelled
Field label Emails cancelled
Description The total number of emails canceled for this campaign
Field type metric
Data type int.number.value
delivery_rate
Field label Delivery rate
Field type metric
Data type float.number.ratio
unique_opens
Field label Unique opens
Description The total number of unique opens
Field type metric
Data type int.number.value
opens_total
Field label Total opens
Description The total number of opens for a campaign
Field type metric
Data type int.number.value
open_rate
Field label Open rate
Description The number of unique opens divided by the total number of successful deliveries
Field type metric
Data type float.number.ratio

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Description Year, e.g. 2017
Field type dimension
Data type string.time.year
yearmonth
Field label Year & month
Description Year and month, e.g. 2017|06
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Description Month, e.g. 6
Field type dimension
Data type string.time.month
yearweek
Field label Year & week (Sun-Sat)
Description Year and week for US weeks, e.g. 2017|08
Field type dimension
Data type string.time.yearweek
yearweekiso
Field label Year & week (Mon-Sun)
Description Year and week for ISO weeks, e.g. 2017|08
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Description US week number, e.g. 51
Field type dimension
Data type string.time.week
weekiso
Field label Week (Mon-Sun)
Description ISO week number, e.g. 51
Field type dimension
Data type string.time.weekiso
dayofweek
Field label Day of week
Description Day of week name for US fields, e.g. 0 Sunday
Field type dimension
Data type string.time.dayofweek
date
Field label Date
Description Date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
hour
Field label Hour
Description Hour of the day, e.g. 21
Field type dimension
Data type string.time.hour

TRACKING

tracking_opens
Field label Tracking opens
Description Whether to track opens
Field type dimension
Data type bool
tracking_html_clicks
Field label Tracking HTML clicks
Description Whether to track clicks in the HTML version of the campaign
Field type dimension
Data type bool
tracking_text_clicks
Field label Tracking text clicks
Description Whether to track clicks in the plain-text version of the campaign
Field type dimension
Data type bool
goal_tracking
Field label Goal tracking
Description Whether to enable Goal tracking
Field type dimension
Data type bool
tracking_google_analytics
Field label Google Analytics tracking
Description The custom slug for Google Analytics tracking
Field type dimension
Data type string.text.value
tracking_ecomm360
Field label eCommerce360 tracking
Description Whether to enable eCommerce360 tracking
Field type dimension
Data type bool
tracking_clicktale
Field label ClickTale tracking
Description The custom slug for ClickTale tracking
Field type dimension
Data type string.text.value
tracking_salesforce
Field label Salesforce tracking
Description Salesforce tracking options for a campaign
Field type dimension
Data type bool
tracking_capsule
Field label Capsule tracking
Description Capsule tracking options for a campaign
Field type dimension
Data type bool

UNSUBSCRIPTIONS

unsubscribes
Field label Unsubscribes
Description A list of members who unsubscribed from a campaign
Field type metric
Data type int.number.value
unsubscription_rate
Field label Unsubscription rate
Description The average number of unsubscriptions per month for the list
Field type metric
Data type float.number.ratio