LINE Ads fields

  • Updated on Oct 6, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your LINE Ads data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

84 metrics73 dimensions

AD

ad_name
Field label Ad name
Description The name of the ad
Field type dimension
Data type string.text.value
ad_id
Field label Ad ID
Description The ID of the ad
Field type dimension
Data type string.text.value
ad_status
Field label Ad status
Description The status of the ad
Field type dimension
Data type string.text.value
ad_delivery_status
Field label Ad delivery status
Description The status of delivery ad
Field type dimension
Data type string.text.value
ad_creation_datetime
Field label Ad creation datetime
Description The creation date and time of this ad in ad account's timezone
Field type dimension
Data type string.time.datetime
ad_creation_date
Field label Ad creation date
Description The creation date of this ad in ad account's timezone
Field type dimension
Data type string.time.date
ad_modified_datetime
Field label Ad modified datetime
Description The modification date and time of this ad in ad account's timezone
Field type dimension
Data type string.time.datetime
ad_modified_date
Field label Ad modified date
Description The modification date of this ad in ad account's timezone
Field type dimension
Data type string.time.date
ad_title
Field label Ad title
Description The title of the ad
Field type dimension
Data type string.text.value
ad_description
Field label Ad description
Description The description of the ad
Field type dimension
Data type string.text.value

AD ACCOUNT

ad_account_name
Field label Ad account name
Description The name of the ad account
Field type dimension
Data type string.text.value
ad_account_id
Field label Ad account ID
Description The ID of the ad account
Field type dimension
Data type string.text.value
ad_account_status
Field label Ad account status
Description The status of the ad account
Field type dimension
Data type string.text.value
ad_account_delivery_status
Field label Ad account delivery status
Description The delivery status of the ad account
Field type dimension
Data type string.text.value
timezone
Field label Ad account timezone
Description The timezone of the ad account
Field type dimension
Data type string.time.timezone
currency
Field label Ad account currency
Description The currency of the ad account
Field type dimension
Data type string.currency.code
ad_account_creation_datetime
Field label Ad account creation datetime
Description The creation date and time of the ad account in ad account's timezone
Field type dimension
Data type string.time.datetime
ad_account_creation_date
Field label Ad account creation date
Description The creation date of the ad account in ad account's timezone
Field type dimension
Data type string.time.date
ad_account_modified_datetime
Field label Ad account modified datetime
Description The modification date and time of the ad account in ad account's timezone
Field type dimension
Data type string.time.datetime
ad_account_modified_date
Field label Ad account modified date
Description The modification date of the ad account in ad account's timezone
Field type dimension
Data type string.time.date

AD GROUP

ad_group_name
Field label Ad group name
Description The name of this ad group
Field type dimension
Data type string.text.value
ad_group_id
Field label Ad group ID
Description The ID of this ad group
Field type dimension
Data type string.text.value
daily_budget_micro
Field label Ad group daily budget micro
Description The daily budget for ad group in micros and in ad account's currency
Field type dimension
Data type string.text.value
bid_type
Field label Ad group bid type
Description The type of the bidding
Field type dimension
Data type string.text.value
bid_amount_micro
Field label Ad group bid amount micro
Description The bid amount in micros and in ad account's currency
Field type dimension
Data type string.text.value
ad_group_status
Field label Ad group status
Description The status of the ad group
Field type dimension
Data type string.text.value
ad_group_delivery_status
Field label Ad group delivery status
Description The status of delivery ad
Field type dimension
Data type string.text.value
ad_group_creation_datetime
Field label Ad group creation datetime
Description The creation date and time of this ad group in ad account's timezone
Field type dimension
Data type string.time.datetime
ad_group_creation_date
Field label Ad group creation date
Description The creation date of this ad group in ad account's timezone
Field type dimension
Data type string.time.date
ad_group_modified_datetime
Field label Ad group modified datetime
Description The modification date and time of this ad group in ad account's timezone
Field type dimension
Data type string.time.datetime
ad_group_modified_date
Field label Ad group modified date
Description The modification date of this ad group in ad account's timezone
Field type dimension
Data type string.time.date

APP CONVERSIONS

total_installs
Field label Total installs
Description Total number of app installs (clicks and views)
Field type metric
Data type int.number.value
installs_clicks
Field label Installs (clicks)
Description Number of app installs, click through conversion
Field type metric
Data type int.number.value
installs_views
Field label Installs (views)
Description Number of app installs, view through conversion
Field type metric
Data type int.number.value
installs_skan
Field label Installs (SKAN)
Description Number of app installs measured by SKAdNetwork
Field type metric
Data type int.number.value
opens
Field label Opens
Description The number of app opens
Field type metric
Data type int.number.value
home_screen_views
Field label Home screen views
Description The number home screen views in the app
Field type metric
Data type int.number.value
category_views
Field label Category views
Description The number of category views in the app
Field type metric
Data type int.number.value
product_views
Field label Product views
Description The number of product views in the app
Field type metric
Data type int.number.value
searches
Field label Searches
Description The number of searches in the app
Field type metric
Data type int.number.value
add_to_carts
Field label Add-to-carts
Description The number of add-to-carts in the app
Field type metric
Data type int.number.value
purchases
Field label Purchases
Description The number of purchases in the app
Field type metric
Data type int.number.value
level_achieved
Field label Level achieved
Description The number of level achieved in the app
Field type metric
Data type int.number.value
tutorial_completes
Field label Tutorial completes
Description The number of tutorial completes in the app
Field type metric
Data type int.number.value
install_rate_clicks
Field label Install rate (clicks)
Description Install rate for app installs, click through conversion (Installs (clicks) / Clicks)
Field type metric
Data type float.number.ratio
install_rate_skan
Field label Install rate (SKAN)
Description Install rate for app installs measured by SKAdNetwork (Installs (SKAN) / Clicks)
Field type metric
Data type float.number.ratio
open_rate
Field label Open rate
Description The percentage of app opens to clicks (Clicks / Opens)
Field type metric
Data type float.number.ratio
home_screen_view_rate
Field label Home screen view rate
Description The percentage of home screen views in the app to clicks (Clicks / Home screen views)
Field type metric
Data type float.number.ratio
category_view_rate
Field label Category view rate
Description The percentage of category views in the app to clicks (Clicks / Category views)
Field type metric
Data type float.number.ratio
product_view_rate
Field label Product view rate
Description The percentage of product views in the app to clicks (Clicks / Product views)
Field type metric
Data type float.number.ratio
search_rate
Field label Search rate
Description The percentage of searches in the app to clicks (Clicks / Searches)
Field type metric
Data type float.number.ratio
add_to_cart_rate
Field label Add-to-cart rate
Description The percentage of add-to-carts in the app to clicks (Clicks / Add-to-carts)
Field type metric
Data type float.number.ratio
purchase_rate
Field label Purchase rate
Description The percentage of purchases in the app to clicks (Clicks / Purchases)
Field type metric
Data type float.number.ratio
level_achieved_rate
Field label Level achieved rate
Description The percentage of level achieved in the app to clicks (Clicks / Level achieved)
Field type metric
Data type float.number.ratio
tutorial_complete_rate
Field label Tutorial complete rate
Description The percentage of tutorial completes in the app to clicks (Clicks / Tutorial completes)
Field type metric
Data type float.number.ratio
cost_per_install
Field label Cost per install
Description Cost per install (clicks and views), (Cost / Total installs)
Field type metric
Data type float.currency.value
cost_per_install_clicks
Field label Cost per install (clicks)
Description Cost per install (clicks), (Cost / Installs (clicks))
Field type metric
Data type float.currency.value
cost_per_install_skan
Field label Cost per install (SKAN)
Description Cost per install (SKAN), (Cost / Installs (SKAN))
Field type metric
Data type float.currency.value
cost_per_open
Field label Cost per open
Description Cost per app open (Cost / Opens)
Field type metric
Data type float.currency.value
cost_per_view_home
Field label Cost per view (home)
Description Cost per view (home) (Cost / Home screen views)
Field type metric
Data type float.currency.value
cost_per_view_category
Field label Cost per view (category)
Description Cost per view (category) (Cost / Category views)
Field type metric
Data type float.currency.value
cost_per_view_product
Field label Cost per view (product)
Description Cost per view (product) (Cost / Product views)
Field type metric
Data type float.currency.value
cost_per_search
Field label Cost per search
Description Cost per search (Cost / Searches)
Field type metric
Data type float.currency.value
cost_per_add_to_cart
Field label Cost per add-to-cart
Description Cost per add-to-cart (Cost / Add-to-carts)
Field type metric
Data type float.currency.value
cost_per_purchase
Field label Cost per purchase
Description Cost per purchase (Cost / Purchases)
Field type metric
Data type float.currency.value
cost_per_level_achieved
Field label Cost per level achieved
Description Cost per level achieved (Cost / Level achieved)
Field type metric
Data type float.currency.value
cost_per_tutorial_completion
Field label Cost per tutorial completion
Description Cost per tutorial completion (Cost / Tutorial completes)
Field type metric
Data type float.currency.value

CAMPAIGN

campaign_name
Field label Campaign name
Description The name of the campaign
Field type dimension
Data type string.text.value
campaign_id
Field label Campaign ID
Description The ID of the campaign
Field type dimension
Data type string.text.value
campaign_objective
Field label Campaign objective
Description The objective of the campaign
Field type dimension
Data type string.text.value
campaign_spending_limit
Field label Campaign budget
Description The maximum budget for the campaign. The actual spending for the campaign may exceed this limit in some cases
Field type dimension
Data type string.text.value
campaign_spending_limit_type
Field label Campaign spending limit type
Description The type of the spending limit for the campaign
Field type dimension
Data type string.text.value
active_campaign_budget_optimization
Field label Campaign budget optimization active
Description Whether or not the campaign has active campaign budget optimization
Field type dimension
Data type bool
campaign_status
Field label Campaign status
Description The status of the campaign
Field type dimension
Data type string.text.value
campaign_delivery_status
Field label Campaign delivery status
Description The status of delivery ad
Field type dimension
Data type string.text.value
campaign_creation_datetime
Field label Campaign creation datetime
Description The creation date and time of the campaign in ad account's timezone
Field type dimension
Data type string.time.datetime
campaign_creation_date
Field label Campaign creation date
Description The creation date of the campaign in ad account's timezone
Field type dimension
Data type string.time.date
campaign_modified_datetime
Field label Campaign modified datetime
Description The modification date and time of the campaign in ad account's timezone
Field type dimension
Data type string.time.datetime
campaign_modified_date
Field label Campaign modified date
Description The modification date of the campaign in ad account's timezone
Field type dimension
Data type string.time.date
campaign_start_datetime
Field label Campaign start datetime
Description The date and time when the campaign started to deliver ads. This value is represented in ad account's timezone
Field type dimension
Data type string.time.datetime
campaign_start_date
Field label Campaign start date
Description The date when the campaign started to deliver ads. This value is represented in ad account's timezone
Field type dimension
Data type string.time.date
campaign_end_datetime
Field label Campaign end datetime
Description The date and time when the campaign suspended delivering ads. This value is represented in Ad account's timezone
Field type dimension
Data type string.time.datetime
campaign_end_date
Field label Campaign end date
Description The date when the campaign suspended delivering ads. This value is represented in Ad account's timezone
Field type dimension
Data type string.time.date

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

LINE TAG

cv
Field label CV (conversions)
Description Total number of conversions
Field type metric
Data type int.number.value
cr
Field label CVR (conversion rate)
Description Conversion rate (Conversions / Clicks)
Field type metric
Data type float.number.ratio
cpa
Field label CPA (cost per action)
Description Cost per action (Cost / Conversions)
Field type metric
Data type float.currency.value
cv_api
Field label CV API
Description The number of API conversions
Field type metric
Data type int.number.value

PERFORMANCE

impressions
Field label Impressions
Description The number of impressions
Field type metric
Data type int.number.value
viewable_impressions
Field label Viewable impressions
Description The number of viewable impressions
Field type metric
Data type int.number.value
reach
Field label Reach
Description The number of unique impressions
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
clicks
Field label Clicks
Description The number of clicks
Field type metric
Data type int.number.value
cost
Field label Cost
Description Total amount of cost
Field type metric
Data type float.currency.value
ctr
Field label CTR
Description Click through rate (Clicks / Impressions)
Field type metric
Data type float.number.ratio
cpm
Field label CPM
Description Cost per mille ((Cost / Impressions) *1000)
Field type metric
Data type float.currency.value
cpc
Field label CPC
Description Cost per click (Cost / Clicks)
Field type metric
Data type float.currency.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

STANDARD EVENT

cv_product_details_viewed
Field label CV (product details viewed)
Description The number of product details viewed conversions
Field type metric
Data type int.number.value
cv_item_added_to_cart
Field label CV (item added to cart)
Description The number of item added to cart conversions
Field type metric
Data type int.number.value
cv_checkout_started
Field label CV (checkout started)
Description The number of checkout started conversions
Field type metric
Data type int.number.value
cv_signup_completed
Field label CV (signup completed)
Description The number of signup completed conversions
Field type metric
Data type int.number.value
cv_reservation_completed
Field label CV (reservation completed)
Description The number of reservation completed conversions
Field type metric
Data type int.number.value
cv_lead_generated
Field label CV (lead generated)
Description The number of conversion Generate leads events
Field type metric
Data type int.number.value
cv_purchased
Field label CV (purchased)
Description The number of purchased conversions
Field type metric
Data type int.number.value
cr_product_details_viewed
Field label CVR (product details viewed)
Description Conversion rate for product details viewed (Conversions (product details viewed) / Clicks)
Field type metric
Data type float.number.ratio
cr_item_added_to_cart
Field label CVR (item added to cart)
Description Conversion rate for item added to cart conversions (Conversions (item added to cart) / Clicks)
Field type metric
Data type float.number.ratio
cr_checkout_started
Field label CVR (checkout started)
Description Conversion rate for checkout started conversions (Conversions (checkout started) / Clicks)
Field type metric
Data type float.number.ratio
cr_signup_completed
Field label CVR (signup completed)
Description Conversion rate for signup completed conversions (Conversions (signup completed) / Clicks)
Field type metric
Data type float.number.ratio
cr_reservation_completed
Field label CVR (reservation completed)
Description Conversion rate for reservation completed conversions (Conversions (reservation completed) / Clicks)
Field type metric
Data type float.number.ratio
cr_lead_generated
Field label CVR (lead generated)
Description Conversion rate for lead generated conversions (Conversions (lead generated) / Clicks)
Field type metric
Data type float.number.ratio
cr_purchased
Field label CVR (purchased)
Description Conversion rate for purchased conversions (Conversions (purchased) / Clicks)
Field type metric
Data type float.number.ratio
cpa_product_details_viewed
Field label CPA (product details viewed)
Description Cost per action for product details viewed conversions (Cost / Conversions (product details viewed))
Field type metric
Data type float.currency.value
cpa_item_added_to_cart
Field label CPA (item added to cart)
Description Cost per action for item added to cart conversions (Cost / Conversions (item added to cart))
Field type metric
Data type float.currency.value
cpa_checkout_started
Field label CPA (checkout started)
Description Cost per action for checkout started conversions (Cost / Conversions (checkout started))
Field type metric
Data type float.currency.value
cpa_signup_completed
Field label CPA (signup completed)
Description Cost per action for signup completed conversions (Cost / Conversions (signup completed))
Field type metric
Data type float.currency.value
cpa_reservation_completed
Field label CPA (reservation completed)
Description Cost per action for reservation completed conversions (Cost / Conversions (reservation completed))
Field type metric
Data type float.currency.value
cpa_lead_generated
Field label CPA (lead generated)
Description Cost per action for product lead generated conversions (Cost / Conversions (lead generated))
Field type metric
Data type float.currency.value
cpa_purchased
Field label CPA (purchased)
Description Cost per action for purchased conversions (Cost / Conversions (product details viewed))
Field type metric
Data type float.currency.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
atom
Field label Datetime
Field type dimension
Data type string.time.datetime

VIDEO

video_starts
Field label Video starts
Description The number of video play starts
Field type metric
Data type int.number.value
video_views
Field label Video (viewed for at least 3s)
Description The number of times video was viewed for at least 3 seconds in the app
Field type metric
Data type int.number.value
video_25_watched
Field label Video (25% watched)
Description The number of views where at least 25% of the video was watched in the app
Field type metric
Data type int.number.value
video_50_watched
Field label Video (50% watched)
Description The number of views where at least 50% of the video was watched in the app
Field type metric
Data type int.number.value
video_75_watched
Field label Video (75% watched)
Description The number of views where at least 75% of the video was watched in the app
Field type metric
Data type int.number.value
video_95_watched
Field label Video (95% watched)
Description The number of views where at least 95% of the video was watched in the app
Field type metric
Data type int.number.value
video_100_watched
Field label Video (100% watched)
Description The number of video completes, i.e. views where 100% of the video was watched in the app
Field type metric
Data type int.number.value
video_views_cr
Field label Video (viewed for at least 3s) completion rate
Description The percentage of the views that completed at least 3 seconds of the video in the app (Video (viewed for at least 3s) / Video starts)
Field type metric
Data type float.number.ratio
video_25_watched_cr
Field label Video (25% watched) completion rate
Description The percentage of the views that completed at least 25% of the video in the app (Video (25% watched) / Video starts)
Field type metric
Data type float.number.ratio
video_50_watched_cr
Field label Video (50% watched) completion rate
Description The percentage of the views that completed at least 50% of the video in the app (Video (50% watched) / Video starts)
Field type metric
Data type float.number.ratio
video_75_watched_cr
Field label Video (75% watched) completion rate
Description The percentage of the views that completed at least 75% of the video in the app (Video (75% watched) / Video starts)
Field type metric
Data type float.number.ratio
video_95_watched_cr
Field label Video (95% watched) completion rate
Description The percentage of the views that completed at least 95% of the video in the app (Video (95% watched) / Video starts)
Field type metric
Data type float.number.ratio
video_100_watched_cr
Field label Video (100% watched) rate
Description The percentage of the views that watched the video completely in the app (Video (100% watched) / Video starts)
Field type metric
Data type float.number.ratio
cost_per_3_second_playback
Field label Cost per 3-second playback
Description Cost per 3-second video view in the app (Cost / Video (viewed for at least 3s))
Field type metric
Data type float.currency.value
cost_per_video_complete
Field label Cost per complete video view
Description Cost per completed video view in the app (Cost / Video (100% watched))
Field type metric
Data type float.currency.value