Liftoff metrics and dimensions

  • Updated on Mar 6, 2026
  • Published on Mar 6, 2026
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Supermetrics brings all your Liftoff data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

Early Access9 metrics37 dimensions

APP

app_id
Field label App ID
Description ID of the APP
Field type dimension
Data type string.text.value
app_name
Field label App name
Description Name of the APP
Field type dimension
Data type string.text.value

CAMPAIGN

campaign_id
Field label Campaign ID
Description Unique identifier for the specific campaign
Field type dimension
Data type string.text.value
campaign_name
Field label Campaign name
Description Name of the specific campaign
Field type dimension
Data type string.text.value

COUNTRY

country_code
Field label Country code
Description Geographic location (e.g., ISO 3166-1 alpha-2 code)
Field type dimension
Data type string.geo.country
country_name
Field label Country name
Description Name of the geographic location (e.g., ISO 3166-1 alpha-2 code)
Field type dimension
Data type string.geo.country

CREATIVE

creative_id
Field label Creative ID
Description Unique identifier for the specific ad creative or asset
Field type dimension
Data type string.text.value
creative_name
Field label Creative name
Description Name of the specific ad creative or asset
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

PERFORMANCE

impressions
Field label Impressions
Description The number of times the ad was shown to users
Field type metric
Data type int.number.value
clicks
Field label Clicks
Description The number of times the ad was clicked
Field type metric
Data type int.number.value
spend
Field label Spend
Description Total monetary cost incurred
Field type metric
Data type float.currency.value
installs
Field label Installs
Description The number of application installations resulting from the campaign
Field type metric
Data type int.number.value
cpm
Field label CPM
Description Cost per mille (cost per thousand impressions) ((Spend / Impressions) * 1000)
Field type metric
Data type float.currency.value
cpc
Field label CPC
Description Cost per click (Spend / Clicks)
Field type metric
Data type float.currency.value
cpi
Field label CPI
Description Cost per install (Spend / Installs)
Field type metric
Data type float.currency.value
ctr
Field label CTR
Description Click-through rate (Clicks / Impressions)
Field type metric
Data type float.number.ratio
c2i_cvr
Field label C2I CVR
Description Click-to-Install conversion rate (Installs / Clicks)
Field type metric
Data type float.number.ratio

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

SETTING

tracker_type
Field label Tracker type
Description Tracker type
Field type dimension
Data type string.text.value
timezone
Field label Campaign timezone
Description Timezone of the campaign
Field type dimension
Data type string.time.timezone

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
atom
Field label Datetime
Field type dimension
Data type string.time.datetime

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