The Supermetrics Insights Agent lets you talk to your marketing data in plain language.
Ask questions, get instant answers, and build powerful Insights Boards with AI-generated charts and dashboards in minutes.
Example prompts for the Insights agent:
Analyze my Facebook Ads performance last month
Show me trends in my Google Ads click-through rates
Compare cost per acquisition across my Facebook Ads campaigns
What are the best performing pages on my website, based on Google Analytics 4 data?
How did my Google Ads spending change over the last quarter?
Insights boards and chat sessions are private and accessible only to you. In the future, we plan to add ways for you to share the boards within your team and externally.
Note on availability
The Insights agent is currently in early access and we’re working on adding more features. If you're interested in the Insights agent, contact your Customer Success Manager to get access!
Instructions
On the Supermetrics Hub, go to Insights agent under Analyze.
Click Open Insights agent.
Give a prompt to the AI agent using natural language.
You can ask anything as long as it’s about your data in Supermetrics.
The agent will ask follow-up questions if needed.
The agent will create dashboards to visualize the data.
The chat session and dashboard are automatically saved, and you can access them later in the Boards listing.
To continue the discussion with the Insights agent, click the name of the board and type your question.
To start a new discussion with the Insights agent, click New insights board.
Available features
Using the first version of the Insights agent, you can:
Ask the agent any questions about your data
The agent will answer with a dashboard
It can also provide analytics and insights in the chat
Prompt the agent to make additions to the dashboard
Ask the agent to add more widgets to the dashboard
Use natural language – the agent understands almost anything
We tested many languages successfully
Revisit your discussions
Dashboards are saved automatically in the Boards listing so that you can come back to them later
The Insights agent currently knows how to:
Create a dashboard using one data source
Work with the following data sources:
Facebook Ads
Google Ads
Google Analytics 4
Add the following widgets to the dashboard:
KPI scorecards
Tables
Line charts
Features coming soon
We are training the Insights agent to handle more things as we speak. Our team is focusing on adding the following features next:
More supported data sources
Date range selection
Refreshing the data in the dashboard
Editing widgets or removing widgets from the dashboard
Dashboards combining multiple data sources
Sharing dashboards with your team or externally
We want your feedback
Insights agent is an evolving feature, and your feedback helps shape its future.
Please explore the feature and let us know how we can improve your experience! You can share your idea in the Supermetrics Community. Your input helps us build the right tools for your team.