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HubSpot Marketing Forms metrics and dimensions

  • Updated on Apr 2, 2026
  • Published on Apr 2, 2026
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Supermetrics brings all your HubSpot Marketing Forms data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

Early Access3 metrics45 dimensions

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

FORM

form_guid
Field label Form GUID
Description Unique identifier for the form
Field type dimension
Data type string.text.value
form_name
Field label Form name
Description Name of the form
Field type dimension
Data type string.text.value
form_type
Field label Form type
Description The type of the form
Field type dimension
Data type string.text.value
css_class
Field label CSS class
Description CSS class of the form
Field type dimension
Data type string.text.value
submit_text
Field label Submit text
Description Submit button text
Field type dimension
Data type string.text.value
submit_action_type
Field label Submit action type
Description Submit action type
Field type dimension
Data type string.text.value
submit_action_content
Field label Submit action content
Description Returns a thank you message or redirect URL depending on submit action type
Field type dimension
Data type string.text.value
notify_recipients
Field label Notify recipients
Description Users notified by form submissions
Field type dimension
Data type string.text.value
form_created_date
Field label Form created date
Description Form creation date
Field type dimension
Data type string.time.date
form_created_datetime
Field label Form created datetime
Description Form creation timestamp
Field type dimension
Data type string.time.datetime
form_last_modified_date
Field label Form last modified date
Description Form last modified date
Field type dimension
Data type string.time.date
form_last_modified_datetime
Field label Form last modified datetime
Description Form last modified timestamp
Field type dimension
Data type string.time.datetime
is_captcha_enabled
Field label Is captcha enabled
Description reCAPTCHA enabled for the form
Field type dimension
Data type string.text.value
is_cloneable
Field label Is cloneable
Description Form is cloneable
Field type dimension
Data type string.text.value
is_editable
Field label Is editable
Description Form is editable
Field type dimension
Data type string.text.value
is_deletable
Field label Is deletable
Description Form is deletable
Field type dimension
Data type string.text.value
submitted_on
Field label Submitted on
Description Form submission date
Field type dimension
Data type string.time.date
views
Field label Views
Description Number of times the page with the form was viewed
Field type metric
Data type int.number.value
submissions
Field label Submissions
Description Number of form submissions
Field type metric
Data type int.number.value
conversion_rate
Field label Conversion rate
Description Conversion rate (submissions / views)
Field type metric
Data type float.number.percentage

PORTAL

portal_id
Field label Portal ID
Description Portal ID
Field type dimension
Data type string.text.value
portal_domain
Field label Portal domain
Description Portal domain
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date

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