HubSpot Content Analytics metrics and dimensions

Early Access265 metrics41 dimensions

Search fields

BLOG POSTS

blog_post_id

Field label	Blog post ID
Description	Unique identifier of the blog post
Field type	dimension
Data type	string.text.value

blog_posts_raw_views

Field label	Views
Description	Total raw page views
Field type	metric
Data type	int.number.value

blog_posts_standard_views

Field label	Standard views
Description	Number of standard page views (non-raw)
Field type	metric
Data type	int.number.value

blog_posts_new_visitor_raw_views

Field label	New visitor raw views
Description	Raw views from new visitors
Field type	metric
Data type	int.number.value

blog_posts_page_time

Field label	Page time
Description	Total time spent on the page, in seconds
Field type	metric
Data type	int.duration.seconds

blog_posts_time_per_page_view

Field label	Time per page view
Description	Average time spent per page view, in seconds
Field type	metric
Data type	float.number.value

blog_posts_page_views_minus_exits

Field label	Page views minus exits
Description	Page views minus exit page views
Field type	metric
Data type	int.number.value

blog_posts_page_bounce_rate

Field label	Bounce rate
Description	Percentage of page views that bounced. Calculated as: Page bounces / Entrances
Field type	metric
Data type	float.number.ratio

blog_posts_page_bounces

Field label	Page bounces
Description	Number of bounced page views
Field type	metric
Data type	int.number.value

blog_posts_exits

Field label	Exits
Description	Number of session exits from this page
Field type	metric
Data type	int.number.value

blog_posts_exits_per_page_view

Field label	Exits per page view
Description	Average number of exits per page view. Calculated as: Exits / Raw views
Field type	metric
Data type	float.number.ratio

blog_posts_entrances

Field label	Entrances
Description	Number of session entrances on this page
Field type	metric
Data type	int.number.value

blog_posts_total_submissions

Field label	Total submissions
Description	Total number of form submissions
Field type	metric
Data type	int.number.value

blog_posts_non_contact_submissions

Field label	Non-contact submissions
Description	Form submissions not tied to a contact
Field type	metric
Data type	int.number.value

blog_posts_submissions_per_page_view

Field label	Submissions per page view
Description	Average form submissions per page view. Calculated as: Submissions / Raw views
Field type	metric
Data type	float.number.ratio

blog_posts_cta_legacy_views

Field label	CTA (legacy) views
Description	Number of call-to-action views
Field type	metric
Data type	int.number.value

blog_posts_cta_legacy_clicks

Field label	CTA (Legacy) clicks
Description	Number of call-to-action clicks
Field type	metric
Data type	int.number.value

blog_posts_cta_legacy_rate

Field label	CTA (Legacy) rate
Description	Click rate for calls-to-action. Calculated as: CTA (legacy) clicks / CTA (legacy) views
Field type	metric
Data type	float.number.ratio

blog_posts_submissions_per_cta_click

Field label	Submissions per CTA click
Description	Average form submissions per CTA click. Calculated as: Submissions / CTA clicks
Field type	metric
Data type	float.number.value

blog_posts_leads

Field label	Leads
Description	Number of leads generated
Field type	metric
Data type	int.number.value

blog_posts_leads_per_view

Field label	Leads per view
Description	Number of leads generated per page view. Calculated as: Leads / Raw views
Field type	metric
Data type	float.number.value

blog_posts_new_contacts

Field label	New contacts
Description	Number of contacts
Field type	metric
Data type	int.number.value

blog_posts_subscribers

Field label	Subscribers
Description	Number of blog posts subscribers
Field type	metric
Data type	int.number.value

blog_posts_contacts_per_page_view

Field label	Contacts per page view
Description	Number of contacts generated per page view. Calculated as: Contacts / Raw views
Field type	metric
Data type	float.number.value

blog_posts_customers

Field label	Customers
Description	Number of customers
Field type	metric
Data type	int.number.value

blog_posts_customers_per_page_view

Field label	Customers per page view
Description	Number of customers generated per page view. Calculated as: Customers / Raw views
Field type	metric
Data type	float.number.value

blog_posts_contact_to_customer_rate

Field label	Contact to customer rate
Description	Percentage of contacts that became customers. Calculated as: Customers / Contacts
Field type	metric
Data type	float.number.ratio

blog_posts_opportunities

Field label	Opportunities
Description	Number of opportunities
Field type	metric
Data type	int.number.value

blog_posts_page_view_to_customer_rate

Field label	Page view to customer rate
Description	Percentage of page views that resulted in a customer. Calculated as: Customers / Views
Field type	metric
Data type	float.number.ratio

blog_posts_page_view_to_contact_rate

Field label	Page view to contact rate
Description	Percentage of page views that resulted in a new contact. Calculated as: New contacts / Views
Field type	metric
Data type	float.number.ratio

blog_posts_page_view_to_submission_rate

Field label	Page view to submission rate
Description	Percentage of page views that resulted in a form submission. Calculated as: Total submissions / Views
Field type	metric
Data type	float.number.ratio

COUNTRY

country

Field label	Country
Description	Country name derived from two-letter ISO country code
Field type	dimension
Data type	string.geo.country

country_code

Field label	Country code
Description	Country code
Field type	dimension
Data type	string.geo.country.twolettercode

countries_raw_views

Field label	Views
Description	Total raw page views
Field type	metric
Data type	int.number.value

countries_sessions

Field label	Sessions
Description	Number of sessions
Field type	metric
Data type	int.number.value

countries_visitors

Field label	Visitors
Description	Number of unique visitors
Field type	metric
Data type	int.number.value

countries_leads

Field label	Leads
Description	Number of leads generated
Field type	metric
Data type	int.number.value

countries_new_contacts

Field label	New contacts
Description	Number of contacts
Field type	metric
Data type	int.number.value

countries_subscribers

Field label	Subscribers
Description	Number of subscribers
Field type	metric
Data type	int.number.value

countries_marketing_qualified_leads

Field label	Marketing qualified leads
Description	Number of marketing qualified leads (MQLs)
Field type	metric
Data type	int.number.value

countries_sales_qualified_leads

Field label	Sales qualified leads
Description	Number of sales qualified leads (SQLs)
Field type	metric
Data type	int.number.value

countries_opportunities

Field label	Opportunities
Description	Number of opportunities
Field type	metric
Data type	int.number.value

countries_customers

Field label	Customers
Description	Number of customers
Field type	metric
Data type	int.number.value

countries_page_views_per_session

Field label	Page views per session
Description	Average number of page views per session. Calculated as: Raw views / Sessions
Field type	metric
Data type	float.number.value

countries_bounce_rate

Field label	Bounce rate
Description	Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type	metric
Data type	float.number.ratio

countries_session_length

Field label	Session length
Description	Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type	metric
Data type	float.number.value

countries_new_visitor_sessions

Field label	New visitor sessions
Description	Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type	metric
Data type	int.number.value

countries_new_session_rate

Field label	New session rate
Description	Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type	metric
Data type	float.number.ratio

countries_session_to_contact_rate

Field label	Session to contact rate
Description	Percentage of sessions that resulted in a contact. Calculated as: Contacts / Sessions
Field type	metric
Data type	float.number.ratio

countries_contact_to_customer_rate

Field label	Contact to customer rate
Description	Percentage of contacts that became customers. Calculated as: Customers / Contacts
Field type	metric
Data type	float.number.ratio

countries_returning_visitor_sessions

Field label	Returning visitor sessions
Description	Number of sessions from returning visitors
Field type	metric
Data type	int.number.value

countries_bounces

Field label	Bounces
Description	Number of sessions that viewed only one page
Field type	metric
Data type	int.number.value

countries_evangelists

Field label	Evangelists
Description	Number of evangelist contacts
Field type	metric
Data type	int.number.value

countries_others

Field label	Others
Description	Number of contacts in the 'Others' lifecycle stage
Field type	metric
Data type	int.number.value

countries_standard_views

Field label	Standard views
Description	Number of standard page views (non-raw)
Field type	metric
Data type	int.number.value

countries_contacts_per_page_view

Field label	Contacts per page view
Description	Number of contacts generated per page view. Calculated as: Contacts / Raw views
Field type	metric
Data type	float.number.value

countries_customers_per_page_view

Field label	Customers per page view
Description	Number of customers generated per page view. Calculated as: Customers / Raw views
Field type	metric
Data type	float.number.value

countries_leads_per_view

Field label	Leads per view
Description	Number of leads generated per page view. Calculated as: Leads / Raw views
Field type	metric
Data type	float.number.value

countries_page_views_minus_exits

Field label	Page views minus exits
Description	Page views minus exit page views
Field type	metric
Data type	int.number.value

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

DEVICE TYPE

device_type

Field label	Device type
Description	The device type (e.g., DESKTOP, MOBILE, TABLET, OTHERS)
Field type	dimension
Data type	string.text.value

device_types_raw_views

Field label	Views
Description	Total raw page views
Field type	metric
Data type	int.number.value

device_types_sessions

Field label	Sessions
Description	Number of sessions
Field type	metric
Data type	int.number.value

device_types_visitors

Field label	Visitors
Description	Number of unique visitors
Field type	metric
Data type	int.number.value

device_types_leads

Field label	Leads
Description	Number of leads generated
Field type	metric
Data type	int.number.value

device_types_new_contacts

Field label	New contacts
Description	Number of contacts
Field type	metric
Data type	int.number.value

device_types_subscribers

Field label	Subscribers
Description	Number of subscribers
Field type	metric
Data type	int.number.value

device_types_marketing_qualified_leads

Field label	Marketing qualified leads
Description	Number of marketing qualified leads (MQLs)
Field type	metric
Data type	int.number.value

device_types_sales_qualified_leads

Field label	Sales qualified leads
Description	Number of sales qualified leads (SQLs)
Field type	metric
Data type	int.number.value

device_types_opportunities

Field label	Opportunities
Description	Number of opportunities
Field type	metric
Data type	int.number.value

device_types_customers

Field label	Customers
Description	Number of customers
Field type	metric
Data type	int.number.value

device_types_page_views_per_session

Field label	Page views per session
Description	Average number of page views per session. Calculated as: Raw views / Sessions
Field type	metric
Data type	float.number.value

device_types_bounce_rate

Field label	Bounce rate
Description	Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type	metric
Data type	float.number.ratio

device_types_session_length

Field label	Session length
Description	Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type	metric
Data type	float.number.value

device_types_new_visitor_sessions

Field label	New visitor sessions
Description	Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type	metric
Data type	int.number.value

device_types_new_session_rate

Field label	New session rate
Description	Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type	metric
Data type	float.number.ratio

device_types_session_to_contact_rate

Field label	Session to contact rate
Description	Percentage of sessions that resulted in a contact. Calculated as: Contacts / Sessions
Field type	metric
Data type	float.number.ratio

device_types_contact_to_customer_rate

Field label	Contact to customer rate
Description	Percentage of contacts that became customers. Calculated as: Customers / Contacts
Field type	metric
Data type	float.number.ratio

device_types_returning_visitor_sessions

Field label	Returning visitor sessions
Description	Number of sessions from returning visitors
Field type	metric
Data type	int.number.value

device_types_bounces

Field label	Bounces
Description	Number of sessions that viewed only one page
Field type	metric
Data type	int.number.value

device_types_evangelists

Field label	Evangelists
Description	Number of evangelist contacts
Field type	metric
Data type	int.number.value

device_types_others

Field label	Others
Description	Number of contacts in the 'Others' lifecycle stage
Field type	metric
Data type	int.number.value

device_types_standard_views

Field label	Standard views
Description	Number of standard page views (non-raw)
Field type	metric
Data type	int.number.value

device_types_contacts_per_page_view

Field label	Contacts per page view
Description	Number of contacts generated per page view. Calculated as: Contacts / Raw views
Field type	metric
Data type	float.number.value

device_types_customers_per_page_view

Field label	Customers per page view
Description	Number of customers generated per page view. Calculated as: Customers / Raw views
Field type	metric
Data type	float.number.value

device_types_leads_per_view

Field label	Leads per view
Description	Number of leads generated per page view. Calculated as: Leads / Raw views
Field type	metric
Data type	float.number.value

device_types_page_views_minus_exits

Field label	Page views minus exits
Description	Page views minus exit page views
Field type	metric
Data type	int.number.value

LANDING PAGES

landing_page_id

Field label	Landing page ID
Description	Unique identifier of the landing page
Field type	dimension
Data type	string.text.value

landing_pages_raw_views

Field label	Views
Description	Total raw page views
Field type	metric
Data type	int.number.value

landing_pages_standard_views

Field label	Standard views
Description	Number of standard page views (non-raw)
Field type	metric
Data type	int.number.value

landing_pages_new_visitor_raw_views

Field label	New visitor raw views
Description	Raw views from new visitors
Field type	metric
Data type	int.number.value

landing_pages_page_time

Field label	Page time
Description	Total time spent on the page, in seconds
Field type	metric
Data type	int.duration.seconds

landing_pages_time_per_page_view

Field label	Time per page view
Description	Average time spent per page view, in seconds
Field type	metric
Data type	float.number.value

landing_pages_page_views_minus_exits

Field label	Page views minus exits
Description	Page views minus exit page views
Field type	metric
Data type	int.number.value

landing_pages_page_bounce_rate

Field label	Bounce rate
Description	Percentage of page views that bounced. Calculated as: Page bounces / Entrances
Field type	metric
Data type	float.number.ratio

landing_pages_page_bounces

Field label	Page bounces
Description	Number of bounced page views
Field type	metric
Data type	int.number.value

landing_pages_exits

Field label	Exits
Description	Number of session exits from this page
Field type	metric
Data type	int.number.value

landing_pages_exits_per_page_view

Field label	Exits per page view
Description	Average number of exits per page view. Calculated as: Exits / Raw views
Field type	metric
Data type	float.number.ratio

landing_pages_entrances

Field label	Entrances
Description	Number of session entrances on this page
Field type	metric
Data type	int.number.value

landing_pages_total_submissions

Field label	Total submissions
Description	Total number of form submissions
Field type	metric
Data type	int.number.value

landing_pages_non_contact_submissions

Field label	Non-contact submissions
Description	Form submissions not tied to a contact
Field type	metric
Data type	int.number.value

landing_pages_submissions_per_page_view

Field label	Submissions per page view
Description	Average form submissions per page view. Calculated as: Submissions / Raw views
Field type	metric
Data type	float.number.ratio

landing_pages_cta_legacy_views

Field label	CTA (Legacy) views
Description	Number of call-to-action views
Field type	metric
Data type	int.number.value

landing_pages_cta_legacy_clicks

Field label	CTA (Legacy) clicks
Description	Number of call-to-action clicks
Field type	metric
Data type	int.number.value

landing_pages_cta_legacy_rate

Field label	CTA (Legacy) rate
Description	Click rate for calls-to-action. Calculated as: CTA (legacy) clicks / CTA (legacy) views
Field type	metric
Data type	float.number.ratio

landing_pages_submissions_per_cta_click

Field label	Submissions per CTA click
Description	Average form submissions per CTA click. Calculated as: Submissions / CTA clicks
Field type	metric
Data type	float.number.value

landing_pages_leads

Field label	Leads
Description	Number of leads generated
Field type	metric
Data type	int.number.value

landing_pages_leads_per_view

Field label	Leads per view
Description	Number of leads generated per page view. Calculated as: Leads / Raw views
Field type	metric
Data type	float.number.value

landing_pages_new_contacts

Field label	New contacts
Description	Number of contacts
Field type	metric
Data type	int.number.value

landing_pages_contacts_per_page_view

Field label	Contacts per page view
Description	Number of contacts generated per page view. Calculated as: Contacts / Raw views
Field type	metric
Data type	float.number.value

landing_pages_customers

Field label	Customers
Description	Number of customers
Field type	metric
Data type	int.number.value

landing_pages_customers_per_page_view

Field label	Customers per page view
Description	Number of customers generated per page view. Calculated as: Customers / Raw views
Field type	metric
Data type	float.number.value

landing_pages_contact_to_customer_rate

Field label	Contact to customer rate
Description	Percentage of contacts that became customers. Calculated as: Customers / Contacts
Field type	metric
Data type	float.number.ratio

landing_pages_opportunities

Field label	Opportunities
Description	Number of opportunities
Field type	metric
Data type	int.number.value

landing_pages_page_view_to_customer_rate

Field label	Page view to customer rate
Description	Percentage of page views that resulted in a customer. Calculated as: Customers / Views
Field type	metric
Data type	float.number.ratio

landing_pages_page_view_to_contact_rate

Field label	Page view to contact rate
Description	Percentage of page views that resulted in a new contact. Calculated as: New contacts / Views
Field type	metric
Data type	float.number.ratio

landing_pages_page_view_to_submission_rate

Field label	Page view to submission rate
Description	Percentage of page views that resulted in a form submission. Calculated as: Total submissions / Views
Field type	metric
Data type	float.number.ratio

LISTING PAGES

listing_page_id

Field label	Listing page ID
Description	Unique identifier of the listing page
Field type	dimension
Data type	string.text.value

listing_pages_raw_views

Field label	Views
Description	Total raw page views
Field type	metric
Data type	int.number.value

listing_pages_standard_views

Field label	Standard views
Description	Number of standard page views (non-raw)
Field type	metric
Data type	int.number.value

listing_pages_new_visitor_raw_views

Field label	New visitor raw views
Description	Raw views from new visitors
Field type	metric
Data type	int.number.value

listing_pages_page_time

Field label	Page time
Description	Total time spent on the page, in seconds
Field type	metric
Data type	int.duration.seconds

listing_pages_time_per_page_view

Field label	Time per page view
Description	Average time spent per page view, in seconds
Field type	metric
Data type	float.number.value

listing_pages_page_views_minus_exits

Field label	Page views minus exits
Description	Page views minus exit page views
Field type	metric
Data type	int.number.value

listing_pages_page_bounce_rate

Field label	Bounce rate
Description	Percentage of page views that bounced. Calculated as: Page bounces / Entrances
Field type	metric
Data type	float.number.ratio

listing_pages_page_bounces

Field label	Page bounces
Description	Number of bounced page views
Field type	metric
Data type	int.number.value

listing_pages_exits

Field label	Exits
Description	Number of session exits from this page
Field type	metric
Data type	int.number.value

listing_pages_exits_per_page_view

Field label	Exits per page view
Description	Average number of exits per page view. Calculated as: Exits / Raw views
Field type	metric
Data type	float.number.ratio

listing_pages_entrances

Field label	Entrances
Description	Number of session entrances on this page
Field type	metric
Data type	int.number.value

listing_pages_total_submissions

Field label	Total submissions
Description	Total number of form submissions
Field type	metric
Data type	int.number.value

listing_pages_non_contact_submissions

Field label	Non-contact submissions
Description	Form submissions not tied to a contact
Field type	metric
Data type	int.number.value

listing_pages_submissions_per_page_view

Field label	Submissions per page view
Description	Average form submissions per page view. Calculated as: Submissions / Raw views
Field type	metric
Data type	float.number.ratio

listing_pages_cta_legacy_views

Field label	CTA (legacy) views
Description	Number of call-to-action views
Field type	metric
Data type	int.number.value

listing_pages_cta_legacy_clicks

Field label	CTA (Legacy) clicks
Description	Number of call-to-action clicks
Field type	metric
Data type	int.number.value

listing_pages_cta_legacy_rate

Field label	CTA (Legacy) rate
Description	Click rate for calls-to-action. Calculated as: CTA (legacy) clicks / CTA (legacy) views
Field type	metric
Data type	float.number.ratio

listing_pages_submissions_per_cta_click

Field label	Submissions per CTA click
Description	Average form submissions per CTA click. Calculated as: Submissions / CTA clicks
Field type	metric
Data type	float.number.value

listing_pages_leads

Field label	Leads
Description	Number of leads generated
Field type	metric
Data type	int.number.value

listing_pages_leads_per_view

Field label	Leads per view
Description	Number of leads generated per page view. Calculated as: Leads / Raw views
Field type	metric
Data type	float.number.value

listing_pages_new_contacts

Field label	New contacts
Description	Number of contacts
Field type	metric
Data type	int.number.value

listing_pages_contacts_per_page_view

Field label	Contacts per page view
Description	Number of contacts generated per page view. Calculated as: Contacts / Raw views
Field type	metric
Data type	float.number.value

listing_pages_customers

Field label	Customers
Description	Number of customers
Field type	metric
Data type	int.number.value

listing_pages_customers_per_page_view

Field label	Customers per page view
Description	Number of customers generated per page view. Calculated as: Customers / Raw views
Field type	metric
Data type	float.number.value

listing_pages_contact_to_customer_rate

Field label	Contact to customer rate
Description	Percentage of contacts that became customers. Calculated as: Customers / Contacts
Field type	metric
Data type	float.number.ratio

listing_pages_opportunities

Field label	Opportunities
Description	Number of opportunities
Field type	metric
Data type	int.number.value

listing_pages_page_view_to_customer_rate

Field label	Page view to customer rate
Description	Percentage of page views that resulted in a customer. Calculated as: Customers / Views
Field type	metric
Data type	float.number.ratio

listing_pages_page_view_to_contact_rate

Field label	Page view to contact rate
Description	Percentage of page views that resulted in a new contact. Calculated as: New contacts / Views
Field type	metric
Data type	float.number.ratio

listing_pages_page_view_to_submission_rate

Field label	Page view to submission rate
Description	Percentage of page views that resulted in a form submission. Calculated as: Total submissions / Views
Field type	metric
Data type	float.number.ratio

PORTAL

portal_id

Field label	Portal ID
Description	The HubSpot portal ID
Field type	dimension
Data type	string.text.value

portal_domain

Field label	Portal domain
Description	The HubSpot portal domain
Field type	dimension
Data type	string.text.value

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

system_metadata.query_excluded_accounts

Field label	Excluded invalid accounts
Description	A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type	dimension
Data type	string.text.json

SOURCE

source

Field label	Source
Description	The traffic source (e.g., DIRECT, ORGANIC_SEARCH, REFERRALS)
Field type	dimension
Data type	string.text.value

sources_raw_views

Field label	Views
Description	Total raw page views
Field type	metric
Data type	int.number.value

sources_standard_views

Field label	Standard views
Description	Number of standard page views (non-raw)
Field type	metric
Data type	int.number.value

sources_page_views_minus_exits

Field label	Page views minus exits
Description	Page views minus exit page views
Field type	metric
Data type	int.number.value

sources_sessions

Field label	Sessions
Description	Number of sessions
Field type	metric
Data type	int.number.value

sources_visitors

Field label	Visitors
Description	Number of unique visitors
Field type	metric
Data type	int.number.value

sources_leads

Field label	Leads
Description	Number of leads generated
Field type	metric
Data type	int.number.value

sources_new_contacts

Field label	New contacts
Description	Number of contacts
Field type	metric
Data type	int.number.value

sources_subscribers

Field label	Subscribers
Description	Number of subscribers
Field type	metric
Data type	int.number.value

sources_marketing_qualified_leads

Field label	Marketing qualified leads
Description	Number of marketing qualified leads (MQLs)
Field type	metric
Data type	int.number.value

sources_sales_qualified_leads

Field label	Sales qualified leads
Description	Number of sales qualified leads (SQLs)
Field type	metric
Data type	int.number.value

sources_opportunities

Field label	Opportunities
Description	Number of opportunities
Field type	metric
Data type	int.number.value

sources_customers

Field label	Customers
Description	Number of customers
Field type	metric
Data type	int.number.value

sources_contacts_per_page_view

Field label	Contacts per page view
Description	Number of contacts generated per page view. Calculated as: Contacts / Raw views
Field type	metric
Data type	float.number.value

sources_customers_per_page_view

Field label	Customers per page view
Description	Number of customers generated per page view. Calculated as: Customers / Raw views
Field type	metric
Data type	float.number.value

sources_leads_per_view

Field label	Leads per view
Description	Number of leads generated per page view. Calculated as: Leads / Raw views
Field type	metric
Data type	float.number.value

sources_page_views_per_session

Field label	Page views per session
Description	Average number of page views per session. Calculated as: Raw views / Sessions
Field type	metric
Data type	float.number.value

sources_bounce_rate

Field label	Bounce rate
Description	Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type	metric
Data type	float.number.ratio

sources_session_length

Field label	Session length
Description	Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type	metric
Data type	float.number.value

sources_new_visitor_sessions

Field label	New visitor sessions
Description	Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type	metric
Data type	int.number.value

sources_new_session_rate

Field label	New session rate
Description	Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type	metric
Data type	float.number.ratio

sources_session_to_contact_rate

Field label	Session to contact rate
Description	Percentage of sessions that resulted in a contact. Calculated as: Contacts / Sessions
Field type	metric
Data type	float.number.ratio

sources_contact_to_customer_rate

Field label	Contact to customer rate
Description	Percentage of contacts that became customers. Calculated as: Customers / Contacts
Field type	metric
Data type	float.number.ratio

sources_total_submissions

Field label	Total submissions
Description	Total number of form submissions
Field type	metric
Data type	int.number.value

sources_entrances

Field label	Entrances
Description	Number of session entrances
Field type	metric
Data type	int.number.value

sources_exits

Field label	Exits
Description	Number of session exits
Field type	metric
Data type	int.number.value

sources_time_per_page_view

Field label	Time per page view
Description	Average time spent per page view, in seconds
Field type	metric
Data type	float.number.value

sources_exits_per_page_view

Field label	Exits per page view
Description	Average number of exits per page view. Calculated as: Exits / Raw views
Field type	metric
Data type	float.number.ratio

sources_returning_visitor_sessions

Field label	Returning visitor sessions
Description	Number of sessions from returning visitors
Field type	metric
Data type	int.number.value

sources_bounces

Field label	Bounces
Description	Number of sessions that viewed only one page
Field type	metric
Data type	int.number.value

sources_evangelists

Field label	Evangelists
Description	Number of evangelist contacts
Field type	metric
Data type	int.number.value

sources_others

Field label	Others
Description	Number of contacts in the 'Others' lifecycle stage
Field type	metric
Data type	int.number.value

STANDARD PAGES

standard_page_id

Field label	Standard page ID
Description	Unique identifier of the standard page
Field type	dimension
Data type	string.text.value

standard_pages_raw_views

Field label	Views
Description	Total raw page views
Field type	metric
Data type	int.number.value

standard_pages_standard_views

Field label	Standard views
Description	Number of standard page views (non-raw)
Field type	metric
Data type	int.number.value

standard_pages_new_visitor_raw_views

Field label	New visitor raw views
Description	Raw views from new visitors
Field type	metric
Data type	int.number.value

standard_pages_page_time

Field label	Page time
Description	Total time spent on the page, in seconds
Field type	metric
Data type	int.duration.seconds

standard_pages_time_per_page_view

Field label	Time per page view
Description	Average time spent per page view, in seconds
Field type	metric
Data type	float.number.value

standard_pages_page_views_minus_exits

Field label	Page views minus exits
Description	Page views minus exit page views
Field type	metric
Data type	int.number.value

standard_pages_page_bounce_rate

Field label	Bounce rate
Description	Percentage of page views that bounced. Calculated as: Page bounces / Entrances
Field type	metric
Data type	float.number.ratio

standard_pages_page_bounces

Field label	Page bounces
Description	Number of bounced page views
Field type	metric
Data type	int.number.value

standard_pages_exits

Field label	Exits
Description	Number of session exits from this page
Field type	metric
Data type	int.number.value

standard_pages_exits_per_page_view

Field label	Exits per page view
Description	Average number of exits per page view. Calculated as: Exits / Raw views
Field type	metric
Data type	float.number.ratio

standard_pages_entrances

Field label	Entrances
Description	Number of session entrances on this page
Field type	metric
Data type	int.number.value

standard_pages_total_submissions

Field label	Total submissions
Description	Total number of form submissions
Field type	metric
Data type	int.number.value

standard_pages_non_contact_submissions

Field label	Non-contact submissions
Description	Form submissions not tied to a contact
Field type	metric
Data type	int.number.value

standard_pages_submissions_per_page_view

Field label	Submissions per page view
Description	Average form submissions per page view. Calculated as: Submissions / Raw views
Field type	metric
Data type	float.number.ratio

standard_pages_cta_legacy_views

Field label	CTA (legacy) views
Description	Number of call-to-action views
Field type	metric
Data type	int.number.value

standard_pages_cta_legacy_clicks

Field label	CTA (Legacy) clicks
Description	Number of call-to-action clicks
Field type	metric
Data type	int.number.value

standard_pages_cta_legacy_rate

Field label	CTA (Legacy) rate
Description	Click rate for calls-to-action. Calculated as: CTA (legacy) clicks / CTA (legacy) views
Field type	metric
Data type	float.number.ratio

standard_pages_submissions_per_cta_click

Field label	Submissions per CTA click
Description	Average form submissions per CTA click. Calculated as: Submissions / CTA clicks
Field type	metric
Data type	float.number.value

standard_pages_page_view_to_submission_rate

Field label	Page view to submission rate
Description	Percentage of page views that resulted in a form submission. Calculated as: Total submissions / Views
Field type	metric
Data type	float.number.ratio

standard_pages_new_contacts

Field label	New contacts
Description	Number of new contacts generated by this page
Field type	metric
Data type	int.number.value

standard_pages_customers

Field label	Customers
Description	Number of customers generated by this page
Field type	metric
Data type	int.number.value

standard_pages_page_view_to_contact_rate

Field label	Page view to contact rate
Description	Percentage of page views that resulted in a new contact. Calculated as: New contacts / Views
Field type	metric
Data type	float.number.ratio

standard_pages_page_view_to_customer_rate

Field label	Page view to customer rate
Description	Percentage of page views that resulted in a customer. Calculated as: Customers / Views
Field type	metric
Data type	float.number.ratio

standard_pages_contact_to_customer_rate

Field label	Contact to customer rate
Description	Percentage of contacts that became customers. Calculated as: Customers / New contacts
Field type	metric
Data type	float.number.ratio

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

year

Field label	Year
Field type	dimension
Data type	string.time.year

year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

month

Field label	Month
Field type	dimension
Data type	string.time.month

year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

date

Field label	Date
Field type	dimension
Data type	string.time.date

UTM CAMPAIGN

utm_campaign

Field label	UTM campaign
Description	UTM campaign parameter value
Field type	dimension
Data type	string.text.value

utm_campaigns_raw_views

Field label	Views
Description	Total raw page views
Field type	metric
Data type	int.number.value

utm_campaigns_standard_views

Field label	Standard views
Description	Number of standard page views (non-raw)
Field type	metric
Data type	int.number.value

utm_campaigns_sessions

Field label	Sessions
Description	Number of sessions
Field type	metric
Data type	int.number.value

utm_campaigns_visitors

Field label	Visitors
Description	Number of unique visitors
Field type	metric
Data type	int.number.value

utm_campaigns_page_views_per_session

Field label	Page views per session
Description	Average number of page views per session. Calculated as: Raw views / Sessions
Field type	metric
Data type	float.number.value

utm_campaigns_page_views_minus_exits

Field label	Page views minus exits
Description	Page views minus exit page views
Field type	metric
Data type	int.number.value

utm_campaigns_bounce_rate

Field label	Bounce rate
Description	Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type	metric
Data type	float.number.ratio

utm_campaigns_bounces

Field label	Bounces
Description	Number of sessions that viewed only one page
Field type	metric
Data type	int.number.value

utm_campaigns_session_length

Field label	Session length
Description	Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type	metric
Data type	float.number.value

utm_campaigns_new_visitor_sessions

Field label	New visitor sessions
Description	Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type	metric
Data type	int.number.value

utm_campaigns_new_session_rate

Field label	New session rate
Description	Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type	metric
Data type	float.number.ratio

utm_campaigns_returning_visitor_sessions

Field label	Returning visitor sessions
Description	Number of sessions from returning visitors
Field type	metric
Data type	int.number.value

utm_campaigns_customers

Field label	Customers
Description	Number of customers
Field type	metric
Data type	int.number.value

utm_campaigns_new_contacts

Field label	New contacts
Description	Number of new contacts
Field type	metric
Data type	int.number.value

UTM CONTENT

utm_content

Field label	UTM content
Description	UTM content parameter value
Field type	dimension
Data type	string.text.value

utm_contents_raw_views

Field label	Views
Description	Total raw page views
Field type	metric
Data type	int.number.value

utm_contents_standard_views

Field label	Standard views
Description	Number of standard page views (non-raw)
Field type	metric
Data type	int.number.value

utm_contents_sessions

Field label	Sessions
Description	Number of sessions
Field type	metric
Data type	int.number.value

utm_contents_visitors

Field label	Visitors
Description	Number of unique visitors
Field type	metric
Data type	int.number.value

utm_contents_page_views_per_session

Field label	Page views per session
Description	Average number of page views per session. Calculated as: Raw views / Sessions
Field type	metric
Data type	float.number.value

utm_contents_page_views_minus_exits

Field label	Page views minus exits
Description	Page views minus exit page views
Field type	metric
Data type	int.number.value

utm_contents_bounce_rate

Field label	Bounce rate
Description	Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type	metric
Data type	float.number.ratio

utm_contents_bounces

Field label	Bounces
Description	Number of sessions that viewed only one page
Field type	metric
Data type	int.number.value

utm_contents_session_length

Field label	Session length
Description	Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type	metric
Data type	float.number.value

utm_contents_new_visitor_sessions

Field label	New visitor sessions
Description	Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type	metric
Data type	int.number.value

utm_contents_new_session_rate

Field label	New session rate
Description	Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type	metric
Data type	float.number.ratio

utm_contents_returning_visitor_sessions

Field label	Returning visitor sessions
Description	Number of sessions from returning visitors
Field type	metric
Data type	int.number.value

utm_contents_customers

Field label	Customers
Description	Number of customers
Field type	metric
Data type	int.number.value

utm_contents_new_contacts

Field label	New contacts
Description	Number of new contacts
Field type	metric
Data type	int.number.value

UTM MEDIUM

utm_medium

Field label	UTM medium
Description	UTM medium parameter value
Field type	dimension
Data type	string.text.value

utm_mediums_raw_views

Field label	Views
Description	Total raw page views
Field type	metric
Data type	int.number.value

utm_mediums_standard_views

Field label	Standard views
Description	Number of standard page views (non-raw)
Field type	metric
Data type	int.number.value

utm_mediums_sessions

Field label	Sessions
Description	Number of sessions
Field type	metric
Data type	int.number.value

utm_mediums_visitors

Field label	Visitors
Description	Number of unique visitors
Field type	metric
Data type	int.number.value

utm_mediums_page_views_per_session

Field label	Page views per session
Description	Average number of page views per session. Calculated as: Raw views / Sessions
Field type	metric
Data type	float.number.value

utm_mediums_page_views_minus_exits

Field label	Page views minus exits
Description	Page views minus exit page views
Field type	metric
Data type	int.number.value

utm_mediums_bounce_rate

Field label	Bounce rate
Description	Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type	metric
Data type	float.number.ratio

utm_mediums_bounces

Field label	Bounces
Description	Number of sessions that viewed only one page
Field type	metric
Data type	int.number.value

utm_mediums_session_length

Field label	Session length
Description	Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type	metric
Data type	float.number.value

utm_mediums_new_visitor_sessions

Field label	New visitor sessions
Description	Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type	metric
Data type	int.number.value

utm_mediums_new_session_rate

Field label	New session rate
Description	Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type	metric
Data type	float.number.ratio

utm_mediums_returning_visitor_sessions

Field label	Returning visitor sessions
Description	Number of sessions from returning visitors
Field type	metric
Data type	int.number.value

utm_mediums_customers

Field label	Customers
Description	Number of customers
Field type	metric
Data type	int.number.value

utm_mediums_new_contacts

Field label	New contacts
Description	Number of new contacts
Field type	metric
Data type	int.number.value

UTM SOURCE

utm_source

Field label	UTM source
Description	UTM source parameter value
Field type	dimension
Data type	string.text.value

utm_sources_raw_views

Field label	Views
Description	Total raw page views
Field type	metric
Data type	int.number.value

utm_sources_standard_views

Field label	Standard views
Description	Number of standard page views (non-raw)
Field type	metric
Data type	int.number.value

utm_sources_sessions

Field label	Sessions
Description	Number of sessions
Field type	metric
Data type	int.number.value

utm_sources_visitors

Field label	Visitors
Description	Number of unique visitors
Field type	metric
Data type	int.number.value

utm_sources_page_views_per_session

Field label	Page views per session
Description	Average number of page views per session. Calculated as: Raw views / Sessions
Field type	metric
Data type	float.number.value

utm_sources_page_views_minus_exits

Field label	Page views minus exits
Description	Page views minus exit page views
Field type	metric
Data type	int.number.value

utm_sources_bounce_rate

Field label	Bounce rate
Description	Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type	metric
Data type	float.number.ratio

utm_sources_bounces

Field label	Bounces
Description	Number of sessions that viewed only one page
Field type	metric
Data type	int.number.value

utm_sources_session_length

Field label	Session length
Description	Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type	metric
Data type	float.number.value

utm_sources_new_visitor_sessions

Field label	New visitor sessions
Description	Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type	metric
Data type	int.number.value

utm_sources_new_session_rate

Field label	New session rate
Description	Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type	metric
Data type	float.number.ratio

utm_sources_returning_visitor_sessions

Field label	Returning visitor sessions
Description	Number of sessions from returning visitors
Field type	metric
Data type	int.number.value

utm_sources_customers

Field label	Customers
Description	Number of customers
Field type	metric
Data type	int.number.value

utm_sources_new_contacts

Field label	New contacts
Description	Number of new contacts
Field type	metric
Data type	int.number.value

UTM TERM

utm_term

Field label	UTM term
Description	UTM term (keyword) parameter value
Field type	dimension
Data type	string.text.value

utm_terms_raw_views

Field label	Views
Description	Total raw page views
Field type	metric
Data type	int.number.value

utm_terms_standard_views

Field label	Standard views
Description	Number of standard page views (non-raw)
Field type	metric
Data type	int.number.value

utm_terms_sessions

Field label	Sessions
Description	Number of sessions
Field type	metric
Data type	int.number.value

utm_terms_visitors

Field label	Visitors
Description	Number of unique visitors
Field type	metric
Data type	int.number.value

utm_terms_page_views_per_session

Field label	Page views per session
Description	Average number of page views per session. Calculated as: Raw views / Sessions
Field type	metric
Data type	float.number.value

utm_terms_page_views_minus_exits

Field label	Page views minus exits
Description	Page views minus exit page views
Field type	metric
Data type	int.number.value

utm_terms_bounce_rate

Field label	Bounce rate
Description	Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type	metric
Data type	float.number.ratio

utm_terms_bounces

Field label	Bounces
Description	Number of sessions that viewed only one page
Field type	metric
Data type	int.number.value

utm_terms_session_length

Field label	Session length
Description	Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type	metric
Data type	float.number.value

utm_terms_new_visitor_sessions

Field label	New visitor sessions
Description	Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type	metric
Data type	int.number.value

utm_terms_new_session_rate

Field label	New session rate
Description	Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type	metric
Data type	float.number.ratio

utm_terms_returning_visitor_sessions

Field label	Returning visitor sessions
Description	Number of sessions from returning visitors
Field type	metric
Data type	int.number.value

utm_terms_customers

Field label	Customers
Description	Number of customers
Field type	metric
Data type	int.number.value

utm_terms_new_contacts

Field label	New contacts
Description	Number of new contacts
Field type	metric
Data type	int.number.value