Documentation Index

Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt

Use this file to discover all available pages before exploring further.

HubSpot Content Analytics metrics and dimensions

  • Updated on May 18, 2026
  • Published on May 18, 2026
Prev Next

Supermetrics brings all your HubSpot Content Analytics data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

Early Access265 metrics41 dimensions

BLOG POSTS

blog_post_id
Field label Blog post ID
Description Unique identifier of the blog post
Field type dimension
Data type string.text.value
blog_posts_raw_views
Field label Views
Description Total raw page views
Field type metric
Data type int.number.value
blog_posts_standard_views
Field label Standard views
Description Number of standard page views (non-raw)
Field type metric
Data type int.number.value
blog_posts_new_visitor_raw_views
Field label New visitor raw views
Description Raw views from new visitors
Field type metric
Data type int.number.value
blog_posts_page_time
Field label Page time
Description Total time spent on the page, in seconds
Field type metric
Data type int.duration.seconds
blog_posts_time_per_page_view
Field label Time per page view
Description Average time spent per page view, in seconds
Field type metric
Data type float.number.value
blog_posts_page_views_minus_exits
Field label Page views minus exits
Description Page views minus exit page views
Field type metric
Data type int.number.value
blog_posts_page_bounce_rate
Field label Bounce rate
Description Percentage of page views that bounced. Calculated as: Page bounces / Entrances
Field type metric
Data type float.number.ratio
blog_posts_page_bounces
Field label Page bounces
Description Number of bounced page views
Field type metric
Data type int.number.value
blog_posts_exits
Field label Exits
Description Number of session exits from this page
Field type metric
Data type int.number.value
blog_posts_exits_per_page_view
Field label Exits per page view
Description Average number of exits per page view. Calculated as: Exits / Raw views
Field type metric
Data type float.number.ratio
blog_posts_entrances
Field label Entrances
Description Number of session entrances on this page
Field type metric
Data type int.number.value
blog_posts_total_submissions
Field label Total submissions
Description Total number of form submissions
Field type metric
Data type int.number.value
blog_posts_non_contact_submissions
Field label Non-contact submissions
Description Form submissions not tied to a contact
Field type metric
Data type int.number.value
blog_posts_submissions_per_page_view
Field label Submissions per page view
Description Average form submissions per page view. Calculated as: Submissions / Raw views
Field type metric
Data type float.number.ratio
blog_posts_cta_legacy_views
Field label CTA (legacy) views
Description Number of call-to-action views
Field type metric
Data type int.number.value
blog_posts_cta_legacy_clicks
Field label CTA (Legacy) clicks
Description Number of call-to-action clicks
Field type metric
Data type int.number.value
blog_posts_cta_legacy_rate
Field label CTA (Legacy) rate
Description Click rate for calls-to-action. Calculated as: CTA (legacy) clicks / CTA (legacy) views
Field type metric
Data type float.number.ratio
blog_posts_submissions_per_cta_click
Field label Submissions per CTA click
Description Average form submissions per CTA click. Calculated as: Submissions / CTA clicks
Field type metric
Data type float.number.value
blog_posts_leads
Field label Leads
Description Number of leads generated
Field type metric
Data type int.number.value
blog_posts_leads_per_view
Field label Leads per view
Description Number of leads generated per page view. Calculated as: Leads / Raw views
Field type metric
Data type float.number.value
blog_posts_new_contacts
Field label New contacts
Description Number of contacts
Field type metric
Data type int.number.value
blog_posts_subscribers
Field label Subscribers
Description Number of blog posts subscribers
Field type metric
Data type int.number.value
blog_posts_contacts_per_page_view
Field label Contacts per page view
Description Number of contacts generated per page view. Calculated as: Contacts / Raw views
Field type metric
Data type float.number.value
blog_posts_customers
Field label Customers
Description Number of customers
Field type metric
Data type int.number.value
blog_posts_customers_per_page_view
Field label Customers per page view
Description Number of customers generated per page view. Calculated as: Customers / Raw views
Field type metric
Data type float.number.value
blog_posts_contact_to_customer_rate
Field label Contact to customer rate
Description Percentage of contacts that became customers. Calculated as: Customers / Contacts
Field type metric
Data type float.number.ratio
blog_posts_opportunities
Field label Opportunities
Description Number of opportunities
Field type metric
Data type int.number.value
blog_posts_page_view_to_customer_rate
Field label Page view to customer rate
Description Percentage of page views that resulted in a customer. Calculated as: Customers / Views
Field type metric
Data type float.number.ratio
blog_posts_page_view_to_contact_rate
Field label Page view to contact rate
Description Percentage of page views that resulted in a new contact. Calculated as: New contacts / Views
Field type metric
Data type float.number.ratio
blog_posts_page_view_to_submission_rate
Field label Page view to submission rate
Description Percentage of page views that resulted in a form submission. Calculated as: Total submissions / Views
Field type metric
Data type float.number.ratio

COUNTRY

country
Field label Country
Description Country name derived from two-letter ISO country code
Field type dimension
Data type string.geo.country
country_code
Field label Country code
Description Country code
Field type dimension
Data type string.geo.country.twolettercode
countries_raw_views
Field label Views
Description Total raw page views
Field type metric
Data type int.number.value
countries_sessions
Field label Sessions
Description Number of sessions
Field type metric
Data type int.number.value
countries_visitors
Field label Visitors
Description Number of unique visitors
Field type metric
Data type int.number.value
countries_leads
Field label Leads
Description Number of leads generated
Field type metric
Data type int.number.value
countries_new_contacts
Field label New contacts
Description Number of contacts
Field type metric
Data type int.number.value
countries_subscribers
Field label Subscribers
Description Number of subscribers
Field type metric
Data type int.number.value
countries_marketing_qualified_leads
Field label Marketing qualified leads
Description Number of marketing qualified leads (MQLs)
Field type metric
Data type int.number.value
countries_sales_qualified_leads
Field label Sales qualified leads
Description Number of sales qualified leads (SQLs)
Field type metric
Data type int.number.value
countries_opportunities
Field label Opportunities
Description Number of opportunities
Field type metric
Data type int.number.value
countries_customers
Field label Customers
Description Number of customers
Field type metric
Data type int.number.value
countries_page_views_per_session
Field label Page views per session
Description Average number of page views per session. Calculated as: Raw views / Sessions
Field type metric
Data type float.number.value
countries_bounce_rate
Field label Bounce rate
Description Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type metric
Data type float.number.ratio
countries_session_length
Field label Session length
Description Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type metric
Data type float.number.value
countries_new_visitor_sessions
Field label New visitor sessions
Description Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type metric
Data type int.number.value
countries_new_session_rate
Field label New session rate
Description Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type metric
Data type float.number.ratio
countries_session_to_contact_rate
Field label Session to contact rate
Description Percentage of sessions that resulted in a contact. Calculated as: Contacts / Sessions
Field type metric
Data type float.number.ratio
countries_contact_to_customer_rate
Field label Contact to customer rate
Description Percentage of contacts that became customers. Calculated as: Customers / Contacts
Field type metric
Data type float.number.ratio
countries_returning_visitor_sessions
Field label Returning visitor sessions
Description Number of sessions from returning visitors
Field type metric
Data type int.number.value
countries_bounces
Field label Bounces
Description Number of sessions that viewed only one page
Field type metric
Data type int.number.value
countries_evangelists
Field label Evangelists
Description Number of evangelist contacts
Field type metric
Data type int.number.value
countries_others
Field label Others
Description Number of contacts in the 'Others' lifecycle stage
Field type metric
Data type int.number.value
countries_standard_views
Field label Standard views
Description Number of standard page views (non-raw)
Field type metric
Data type int.number.value
countries_contacts_per_page_view
Field label Contacts per page view
Description Number of contacts generated per page view. Calculated as: Contacts / Raw views
Field type metric
Data type float.number.value
countries_customers_per_page_view
Field label Customers per page view
Description Number of customers generated per page view. Calculated as: Customers / Raw views
Field type metric
Data type float.number.value
countries_leads_per_view
Field label Leads per view
Description Number of leads generated per page view. Calculated as: Leads / Raw views
Field type metric
Data type float.number.value
countries_page_views_minus_exits
Field label Page views minus exits
Description Page views minus exit page views
Field type metric
Data type int.number.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEVICE TYPE

device_type
Field label Device type
Description The device type (e.g., DESKTOP, MOBILE, TABLET, OTHERS)
Field type dimension
Data type string.text.value
device_types_raw_views
Field label Views
Description Total raw page views
Field type metric
Data type int.number.value
device_types_sessions
Field label Sessions
Description Number of sessions
Field type metric
Data type int.number.value
device_types_visitors
Field label Visitors
Description Number of unique visitors
Field type metric
Data type int.number.value
device_types_leads
Field label Leads
Description Number of leads generated
Field type metric
Data type int.number.value
device_types_new_contacts
Field label New contacts
Description Number of contacts
Field type metric
Data type int.number.value
device_types_subscribers
Field label Subscribers
Description Number of subscribers
Field type metric
Data type int.number.value
device_types_marketing_qualified_leads
Field label Marketing qualified leads
Description Number of marketing qualified leads (MQLs)
Field type metric
Data type int.number.value
device_types_sales_qualified_leads
Field label Sales qualified leads
Description Number of sales qualified leads (SQLs)
Field type metric
Data type int.number.value
device_types_opportunities
Field label Opportunities
Description Number of opportunities
Field type metric
Data type int.number.value
device_types_customers
Field label Customers
Description Number of customers
Field type metric
Data type int.number.value
device_types_page_views_per_session
Field label Page views per session
Description Average number of page views per session. Calculated as: Raw views / Sessions
Field type metric
Data type float.number.value
device_types_bounce_rate
Field label Bounce rate
Description Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type metric
Data type float.number.ratio
device_types_session_length
Field label Session length
Description Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type metric
Data type float.number.value
device_types_new_visitor_sessions
Field label New visitor sessions
Description Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type metric
Data type int.number.value
device_types_new_session_rate
Field label New session rate
Description Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type metric
Data type float.number.ratio
device_types_session_to_contact_rate
Field label Session to contact rate
Description Percentage of sessions that resulted in a contact. Calculated as: Contacts / Sessions
Field type metric
Data type float.number.ratio
device_types_contact_to_customer_rate
Field label Contact to customer rate
Description Percentage of contacts that became customers. Calculated as: Customers / Contacts
Field type metric
Data type float.number.ratio
device_types_returning_visitor_sessions
Field label Returning visitor sessions
Description Number of sessions from returning visitors
Field type metric
Data type int.number.value
device_types_bounces
Field label Bounces
Description Number of sessions that viewed only one page
Field type metric
Data type int.number.value
device_types_evangelists
Field label Evangelists
Description Number of evangelist contacts
Field type metric
Data type int.number.value
device_types_others
Field label Others
Description Number of contacts in the 'Others' lifecycle stage
Field type metric
Data type int.number.value
device_types_standard_views
Field label Standard views
Description Number of standard page views (non-raw)
Field type metric
Data type int.number.value
device_types_contacts_per_page_view
Field label Contacts per page view
Description Number of contacts generated per page view. Calculated as: Contacts / Raw views
Field type metric
Data type float.number.value
device_types_customers_per_page_view
Field label Customers per page view
Description Number of customers generated per page view. Calculated as: Customers / Raw views
Field type metric
Data type float.number.value
device_types_leads_per_view
Field label Leads per view
Description Number of leads generated per page view. Calculated as: Leads / Raw views
Field type metric
Data type float.number.value
device_types_page_views_minus_exits
Field label Page views minus exits
Description Page views minus exit page views
Field type metric
Data type int.number.value

LANDING PAGES

landing_page_id
Field label Landing page ID
Description Unique identifier of the landing page
Field type dimension
Data type string.text.value
landing_pages_raw_views
Field label Views
Description Total raw page views
Field type metric
Data type int.number.value
landing_pages_standard_views
Field label Standard views
Description Number of standard page views (non-raw)
Field type metric
Data type int.number.value
landing_pages_new_visitor_raw_views
Field label New visitor raw views
Description Raw views from new visitors
Field type metric
Data type int.number.value
landing_pages_page_time
Field label Page time
Description Total time spent on the page, in seconds
Field type metric
Data type int.duration.seconds
landing_pages_time_per_page_view
Field label Time per page view
Description Average time spent per page view, in seconds
Field type metric
Data type float.number.value
landing_pages_page_views_minus_exits
Field label Page views minus exits
Description Page views minus exit page views
Field type metric
Data type int.number.value
landing_pages_page_bounce_rate
Field label Bounce rate
Description Percentage of page views that bounced. Calculated as: Page bounces / Entrances
Field type metric
Data type float.number.ratio
landing_pages_page_bounces
Field label Page bounces
Description Number of bounced page views
Field type metric
Data type int.number.value
landing_pages_exits
Field label Exits
Description Number of session exits from this page
Field type metric
Data type int.number.value
landing_pages_exits_per_page_view
Field label Exits per page view
Description Average number of exits per page view. Calculated as: Exits / Raw views
Field type metric
Data type float.number.ratio
landing_pages_entrances
Field label Entrances
Description Number of session entrances on this page
Field type metric
Data type int.number.value
landing_pages_total_submissions
Field label Total submissions
Description Total number of form submissions
Field type metric
Data type int.number.value
landing_pages_non_contact_submissions
Field label Non-contact submissions
Description Form submissions not tied to a contact
Field type metric
Data type int.number.value
landing_pages_submissions_per_page_view
Field label Submissions per page view
Description Average form submissions per page view. Calculated as: Submissions / Raw views
Field type metric
Data type float.number.ratio
landing_pages_cta_legacy_views
Field label CTA (Legacy) views
Description Number of call-to-action views
Field type metric
Data type int.number.value
landing_pages_cta_legacy_clicks
Field label CTA (Legacy) clicks
Description Number of call-to-action clicks
Field type metric
Data type int.number.value
landing_pages_cta_legacy_rate
Field label CTA (Legacy) rate
Description Click rate for calls-to-action. Calculated as: CTA (legacy) clicks / CTA (legacy) views
Field type metric
Data type float.number.ratio
landing_pages_submissions_per_cta_click
Field label Submissions per CTA click
Description Average form submissions per CTA click. Calculated as: Submissions / CTA clicks
Field type metric
Data type float.number.value
landing_pages_leads
Field label Leads
Description Number of leads generated
Field type metric
Data type int.number.value
landing_pages_leads_per_view
Field label Leads per view
Description Number of leads generated per page view. Calculated as: Leads / Raw views
Field type metric
Data type float.number.value
landing_pages_new_contacts
Field label New contacts
Description Number of contacts
Field type metric
Data type int.number.value
landing_pages_contacts_per_page_view
Field label Contacts per page view
Description Number of contacts generated per page view. Calculated as: Contacts / Raw views
Field type metric
Data type float.number.value
landing_pages_customers
Field label Customers
Description Number of customers
Field type metric
Data type int.number.value
landing_pages_customers_per_page_view
Field label Customers per page view
Description Number of customers generated per page view. Calculated as: Customers / Raw views
Field type metric
Data type float.number.value
landing_pages_contact_to_customer_rate
Field label Contact to customer rate
Description Percentage of contacts that became customers. Calculated as: Customers / Contacts
Field type metric
Data type float.number.ratio
landing_pages_opportunities
Field label Opportunities
Description Number of opportunities
Field type metric
Data type int.number.value
landing_pages_page_view_to_customer_rate
Field label Page view to customer rate
Description Percentage of page views that resulted in a customer. Calculated as: Customers / Views
Field type metric
Data type float.number.ratio
landing_pages_page_view_to_contact_rate
Field label Page view to contact rate
Description Percentage of page views that resulted in a new contact. Calculated as: New contacts / Views
Field type metric
Data type float.number.ratio
landing_pages_page_view_to_submission_rate
Field label Page view to submission rate
Description Percentage of page views that resulted in a form submission. Calculated as: Total submissions / Views
Field type metric
Data type float.number.ratio

LISTING PAGES

listing_page_id
Field label Listing page ID
Description Unique identifier of the listing page
Field type dimension
Data type string.text.value
listing_pages_raw_views
Field label Views
Description Total raw page views
Field type metric
Data type int.number.value
listing_pages_standard_views
Field label Standard views
Description Number of standard page views (non-raw)
Field type metric
Data type int.number.value
listing_pages_new_visitor_raw_views
Field label New visitor raw views
Description Raw views from new visitors
Field type metric
Data type int.number.value
listing_pages_page_time
Field label Page time
Description Total time spent on the page, in seconds
Field type metric
Data type int.duration.seconds
listing_pages_time_per_page_view
Field label Time per page view
Description Average time spent per page view, in seconds
Field type metric
Data type float.number.value
listing_pages_page_views_minus_exits
Field label Page views minus exits
Description Page views minus exit page views
Field type metric
Data type int.number.value
listing_pages_page_bounce_rate
Field label Bounce rate
Description Percentage of page views that bounced. Calculated as: Page bounces / Entrances
Field type metric
Data type float.number.ratio
listing_pages_page_bounces
Field label Page bounces
Description Number of bounced page views
Field type metric
Data type int.number.value
listing_pages_exits
Field label Exits
Description Number of session exits from this page
Field type metric
Data type int.number.value
listing_pages_exits_per_page_view
Field label Exits per page view
Description Average number of exits per page view. Calculated as: Exits / Raw views
Field type metric
Data type float.number.ratio
listing_pages_entrances
Field label Entrances
Description Number of session entrances on this page
Field type metric
Data type int.number.value
listing_pages_total_submissions
Field label Total submissions
Description Total number of form submissions
Field type metric
Data type int.number.value
listing_pages_non_contact_submissions
Field label Non-contact submissions
Description Form submissions not tied to a contact
Field type metric
Data type int.number.value
listing_pages_submissions_per_page_view
Field label Submissions per page view
Description Average form submissions per page view. Calculated as: Submissions / Raw views
Field type metric
Data type float.number.ratio
listing_pages_cta_legacy_views
Field label CTA (legacy) views
Description Number of call-to-action views
Field type metric
Data type int.number.value
listing_pages_cta_legacy_clicks
Field label CTA (Legacy) clicks
Description Number of call-to-action clicks
Field type metric
Data type int.number.value
listing_pages_cta_legacy_rate
Field label CTA (Legacy) rate
Description Click rate for calls-to-action. Calculated as: CTA (legacy) clicks / CTA (legacy) views
Field type metric
Data type float.number.ratio
listing_pages_submissions_per_cta_click
Field label Submissions per CTA click
Description Average form submissions per CTA click. Calculated as: Submissions / CTA clicks
Field type metric
Data type float.number.value
listing_pages_leads
Field label Leads
Description Number of leads generated
Field type metric
Data type int.number.value
listing_pages_leads_per_view
Field label Leads per view
Description Number of leads generated per page view. Calculated as: Leads / Raw views
Field type metric
Data type float.number.value
listing_pages_new_contacts
Field label New contacts
Description Number of contacts
Field type metric
Data type int.number.value
listing_pages_contacts_per_page_view
Field label Contacts per page view
Description Number of contacts generated per page view. Calculated as: Contacts / Raw views
Field type metric
Data type float.number.value
listing_pages_customers
Field label Customers
Description Number of customers
Field type metric
Data type int.number.value
listing_pages_customers_per_page_view
Field label Customers per page view
Description Number of customers generated per page view. Calculated as: Customers / Raw views
Field type metric
Data type float.number.value
listing_pages_contact_to_customer_rate
Field label Contact to customer rate
Description Percentage of contacts that became customers. Calculated as: Customers / Contacts
Field type metric
Data type float.number.ratio
listing_pages_opportunities
Field label Opportunities
Description Number of opportunities
Field type metric
Data type int.number.value
listing_pages_page_view_to_customer_rate
Field label Page view to customer rate
Description Percentage of page views that resulted in a customer. Calculated as: Customers / Views
Field type metric
Data type float.number.ratio
listing_pages_page_view_to_contact_rate
Field label Page view to contact rate
Description Percentage of page views that resulted in a new contact. Calculated as: New contacts / Views
Field type metric
Data type float.number.ratio
listing_pages_page_view_to_submission_rate
Field label Page view to submission rate
Description Percentage of page views that resulted in a form submission. Calculated as: Total submissions / Views
Field type metric
Data type float.number.ratio

PORTAL

portal_id
Field label Portal ID
Description The HubSpot portal ID
Field type dimension
Data type string.text.value
portal_domain
Field label Portal domain
Description The HubSpot portal domain
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

SOURCE

source
Field label Source
Description The traffic source (e.g., DIRECT, ORGANIC_SEARCH, REFERRALS)
Field type dimension
Data type string.text.value
sources_raw_views
Field label Views
Description Total raw page views
Field type metric
Data type int.number.value
sources_standard_views
Field label Standard views
Description Number of standard page views (non-raw)
Field type metric
Data type int.number.value
sources_page_views_minus_exits
Field label Page views minus exits
Description Page views minus exit page views
Field type metric
Data type int.number.value
sources_sessions
Field label Sessions
Description Number of sessions
Field type metric
Data type int.number.value
sources_visitors
Field label Visitors
Description Number of unique visitors
Field type metric
Data type int.number.value
sources_leads
Field label Leads
Description Number of leads generated
Field type metric
Data type int.number.value
sources_new_contacts
Field label New contacts
Description Number of contacts
Field type metric
Data type int.number.value
sources_subscribers
Field label Subscribers
Description Number of subscribers
Field type metric
Data type int.number.value
sources_marketing_qualified_leads
Field label Marketing qualified leads
Description Number of marketing qualified leads (MQLs)
Field type metric
Data type int.number.value
sources_sales_qualified_leads
Field label Sales qualified leads
Description Number of sales qualified leads (SQLs)
Field type metric
Data type int.number.value
sources_opportunities
Field label Opportunities
Description Number of opportunities
Field type metric
Data type int.number.value
sources_customers
Field label Customers
Description Number of customers
Field type metric
Data type int.number.value
sources_contacts_per_page_view
Field label Contacts per page view
Description Number of contacts generated per page view. Calculated as: Contacts / Raw views
Field type metric
Data type float.number.value
sources_customers_per_page_view
Field label Customers per page view
Description Number of customers generated per page view. Calculated as: Customers / Raw views
Field type metric
Data type float.number.value
sources_leads_per_view
Field label Leads per view
Description Number of leads generated per page view. Calculated as: Leads / Raw views
Field type metric
Data type float.number.value
sources_page_views_per_session
Field label Page views per session
Description Average number of page views per session. Calculated as: Raw views / Sessions
Field type metric
Data type float.number.value
sources_bounce_rate
Field label Bounce rate
Description Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type metric
Data type float.number.ratio
sources_session_length
Field label Session length
Description Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type metric
Data type float.number.value
sources_new_visitor_sessions
Field label New visitor sessions
Description Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type metric
Data type int.number.value
sources_new_session_rate
Field label New session rate
Description Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type metric
Data type float.number.ratio
sources_session_to_contact_rate
Field label Session to contact rate
Description Percentage of sessions that resulted in a contact. Calculated as: Contacts / Sessions
Field type metric
Data type float.number.ratio
sources_contact_to_customer_rate
Field label Contact to customer rate
Description Percentage of contacts that became customers. Calculated as: Customers / Contacts
Field type metric
Data type float.number.ratio
sources_total_submissions
Field label Total submissions
Description Total number of form submissions
Field type metric
Data type int.number.value
sources_entrances
Field label Entrances
Description Number of session entrances
Field type metric
Data type int.number.value
sources_exits
Field label Exits
Description Number of session exits
Field type metric
Data type int.number.value
sources_time_per_page_view
Field label Time per page view
Description Average time spent per page view, in seconds
Field type metric
Data type float.number.value
sources_exits_per_page_view
Field label Exits per page view
Description Average number of exits per page view. Calculated as: Exits / Raw views
Field type metric
Data type float.number.ratio
sources_returning_visitor_sessions
Field label Returning visitor sessions
Description Number of sessions from returning visitors
Field type metric
Data type int.number.value
sources_bounces
Field label Bounces
Description Number of sessions that viewed only one page
Field type metric
Data type int.number.value
sources_evangelists
Field label Evangelists
Description Number of evangelist contacts
Field type metric
Data type int.number.value
sources_others
Field label Others
Description Number of contacts in the 'Others' lifecycle stage
Field type metric
Data type int.number.value

STANDARD PAGES

standard_page_id
Field label Standard page ID
Description Unique identifier of the standard page
Field type dimension
Data type string.text.value
standard_pages_raw_views
Field label Views
Description Total raw page views
Field type metric
Data type int.number.value
standard_pages_standard_views
Field label Standard views
Description Number of standard page views (non-raw)
Field type metric
Data type int.number.value
standard_pages_new_visitor_raw_views
Field label New visitor raw views
Description Raw views from new visitors
Field type metric
Data type int.number.value
standard_pages_page_time
Field label Page time
Description Total time spent on the page, in seconds
Field type metric
Data type int.duration.seconds
standard_pages_time_per_page_view
Field label Time per page view
Description Average time spent per page view, in seconds
Field type metric
Data type float.number.value
standard_pages_page_views_minus_exits
Field label Page views minus exits
Description Page views minus exit page views
Field type metric
Data type int.number.value
standard_pages_page_bounce_rate
Field label Bounce rate
Description Percentage of page views that bounced. Calculated as: Page bounces / Entrances
Field type metric
Data type float.number.ratio
standard_pages_page_bounces
Field label Page bounces
Description Number of bounced page views
Field type metric
Data type int.number.value
standard_pages_exits
Field label Exits
Description Number of session exits from this page
Field type metric
Data type int.number.value
standard_pages_exits_per_page_view
Field label Exits per page view
Description Average number of exits per page view. Calculated as: Exits / Raw views
Field type metric
Data type float.number.ratio
standard_pages_entrances
Field label Entrances
Description Number of session entrances on this page
Field type metric
Data type int.number.value
standard_pages_total_submissions
Field label Total submissions
Description Total number of form submissions
Field type metric
Data type int.number.value
standard_pages_non_contact_submissions
Field label Non-contact submissions
Description Form submissions not tied to a contact
Field type metric
Data type int.number.value
standard_pages_submissions_per_page_view
Field label Submissions per page view
Description Average form submissions per page view. Calculated as: Submissions / Raw views
Field type metric
Data type float.number.ratio
standard_pages_cta_legacy_views
Field label CTA (legacy) views
Description Number of call-to-action views
Field type metric
Data type int.number.value
standard_pages_cta_legacy_clicks
Field label CTA (Legacy) clicks
Description Number of call-to-action clicks
Field type metric
Data type int.number.value
standard_pages_cta_legacy_rate
Field label CTA (Legacy) rate
Description Click rate for calls-to-action. Calculated as: CTA (legacy) clicks / CTA (legacy) views
Field type metric
Data type float.number.ratio
standard_pages_submissions_per_cta_click
Field label Submissions per CTA click
Description Average form submissions per CTA click. Calculated as: Submissions / CTA clicks
Field type metric
Data type float.number.value
standard_pages_page_view_to_submission_rate
Field label Page view to submission rate
Description Percentage of page views that resulted in a form submission. Calculated as: Total submissions / Views
Field type metric
Data type float.number.ratio
standard_pages_new_contacts
Field label New contacts
Description Number of new contacts generated by this page
Field type metric
Data type int.number.value
standard_pages_customers
Field label Customers
Description Number of customers generated by this page
Field type metric
Data type int.number.value
standard_pages_page_view_to_contact_rate
Field label Page view to contact rate
Description Percentage of page views that resulted in a new contact. Calculated as: New contacts / Views
Field type metric
Data type float.number.ratio
standard_pages_page_view_to_customer_rate
Field label Page view to customer rate
Description Percentage of page views that resulted in a customer. Calculated as: Customers / Views
Field type metric
Data type float.number.ratio
standard_pages_contact_to_customer_rate
Field label Contact to customer rate
Description Percentage of contacts that became customers. Calculated as: Customers / New contacts
Field type metric
Data type float.number.ratio

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date

UTM CAMPAIGN

utm_campaign
Field label UTM campaign
Description UTM campaign parameter value
Field type dimension
Data type string.text.value
utm_campaigns_raw_views
Field label Views
Description Total raw page views
Field type metric
Data type int.number.value
utm_campaigns_standard_views
Field label Standard views
Description Number of standard page views (non-raw)
Field type metric
Data type int.number.value
utm_campaigns_sessions
Field label Sessions
Description Number of sessions
Field type metric
Data type int.number.value
utm_campaigns_visitors
Field label Visitors
Description Number of unique visitors
Field type metric
Data type int.number.value
utm_campaigns_page_views_per_session
Field label Page views per session
Description Average number of page views per session. Calculated as: Raw views / Sessions
Field type metric
Data type float.number.value
utm_campaigns_page_views_minus_exits
Field label Page views minus exits
Description Page views minus exit page views
Field type metric
Data type int.number.value
utm_campaigns_bounce_rate
Field label Bounce rate
Description Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type metric
Data type float.number.ratio
utm_campaigns_bounces
Field label Bounces
Description Number of sessions that viewed only one page
Field type metric
Data type int.number.value
utm_campaigns_session_length
Field label Session length
Description Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type metric
Data type float.number.value
utm_campaigns_new_visitor_sessions
Field label New visitor sessions
Description Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type metric
Data type int.number.value
utm_campaigns_new_session_rate
Field label New session rate
Description Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type metric
Data type float.number.ratio
utm_campaigns_returning_visitor_sessions
Field label Returning visitor sessions
Description Number of sessions from returning visitors
Field type metric
Data type int.number.value
utm_campaigns_customers
Field label Customers
Description Number of customers
Field type metric
Data type int.number.value
utm_campaigns_new_contacts
Field label New contacts
Description Number of new contacts
Field type metric
Data type int.number.value

UTM CONTENT

utm_content
Field label UTM content
Description UTM content parameter value
Field type dimension
Data type string.text.value
utm_contents_raw_views
Field label Views
Description Total raw page views
Field type metric
Data type int.number.value
utm_contents_standard_views
Field label Standard views
Description Number of standard page views (non-raw)
Field type metric
Data type int.number.value
utm_contents_sessions
Field label Sessions
Description Number of sessions
Field type metric
Data type int.number.value
utm_contents_visitors
Field label Visitors
Description Number of unique visitors
Field type metric
Data type int.number.value
utm_contents_page_views_per_session
Field label Page views per session
Description Average number of page views per session. Calculated as: Raw views / Sessions
Field type metric
Data type float.number.value
utm_contents_page_views_minus_exits
Field label Page views minus exits
Description Page views minus exit page views
Field type metric
Data type int.number.value
utm_contents_bounce_rate
Field label Bounce rate
Description Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type metric
Data type float.number.ratio
utm_contents_bounces
Field label Bounces
Description Number of sessions that viewed only one page
Field type metric
Data type int.number.value
utm_contents_session_length
Field label Session length
Description Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type metric
Data type float.number.value
utm_contents_new_visitor_sessions
Field label New visitor sessions
Description Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type metric
Data type int.number.value
utm_contents_new_session_rate
Field label New session rate
Description Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type metric
Data type float.number.ratio
utm_contents_returning_visitor_sessions
Field label Returning visitor sessions
Description Number of sessions from returning visitors
Field type metric
Data type int.number.value
utm_contents_customers
Field label Customers
Description Number of customers
Field type metric
Data type int.number.value
utm_contents_new_contacts
Field label New contacts
Description Number of new contacts
Field type metric
Data type int.number.value

UTM MEDIUM

utm_medium
Field label UTM medium
Description UTM medium parameter value
Field type dimension
Data type string.text.value
utm_mediums_raw_views
Field label Views
Description Total raw page views
Field type metric
Data type int.number.value
utm_mediums_standard_views
Field label Standard views
Description Number of standard page views (non-raw)
Field type metric
Data type int.number.value
utm_mediums_sessions
Field label Sessions
Description Number of sessions
Field type metric
Data type int.number.value
utm_mediums_visitors
Field label Visitors
Description Number of unique visitors
Field type metric
Data type int.number.value
utm_mediums_page_views_per_session
Field label Page views per session
Description Average number of page views per session. Calculated as: Raw views / Sessions
Field type metric
Data type float.number.value
utm_mediums_page_views_minus_exits
Field label Page views minus exits
Description Page views minus exit page views
Field type metric
Data type int.number.value
utm_mediums_bounce_rate
Field label Bounce rate
Description Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type metric
Data type float.number.ratio
utm_mediums_bounces
Field label Bounces
Description Number of sessions that viewed only one page
Field type metric
Data type int.number.value
utm_mediums_session_length
Field label Session length
Description Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type metric
Data type float.number.value
utm_mediums_new_visitor_sessions
Field label New visitor sessions
Description Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type metric
Data type int.number.value
utm_mediums_new_session_rate
Field label New session rate
Description Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type metric
Data type float.number.ratio
utm_mediums_returning_visitor_sessions
Field label Returning visitor sessions
Description Number of sessions from returning visitors
Field type metric
Data type int.number.value
utm_mediums_customers
Field label Customers
Description Number of customers
Field type metric
Data type int.number.value
utm_mediums_new_contacts
Field label New contacts
Description Number of new contacts
Field type metric
Data type int.number.value

UTM SOURCE

utm_source
Field label UTM source
Description UTM source parameter value
Field type dimension
Data type string.text.value
utm_sources_raw_views
Field label Views
Description Total raw page views
Field type metric
Data type int.number.value
utm_sources_standard_views
Field label Standard views
Description Number of standard page views (non-raw)
Field type metric
Data type int.number.value
utm_sources_sessions
Field label Sessions
Description Number of sessions
Field type metric
Data type int.number.value
utm_sources_visitors
Field label Visitors
Description Number of unique visitors
Field type metric
Data type int.number.value
utm_sources_page_views_per_session
Field label Page views per session
Description Average number of page views per session. Calculated as: Raw views / Sessions
Field type metric
Data type float.number.value
utm_sources_page_views_minus_exits
Field label Page views minus exits
Description Page views minus exit page views
Field type metric
Data type int.number.value
utm_sources_bounce_rate
Field label Bounce rate
Description Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type metric
Data type float.number.ratio
utm_sources_bounces
Field label Bounces
Description Number of sessions that viewed only one page
Field type metric
Data type int.number.value
utm_sources_session_length
Field label Session length
Description Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type metric
Data type float.number.value
utm_sources_new_visitor_sessions
Field label New visitor sessions
Description Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type metric
Data type int.number.value
utm_sources_new_session_rate
Field label New session rate
Description Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type metric
Data type float.number.ratio
utm_sources_returning_visitor_sessions
Field label Returning visitor sessions
Description Number of sessions from returning visitors
Field type metric
Data type int.number.value
utm_sources_customers
Field label Customers
Description Number of customers
Field type metric
Data type int.number.value
utm_sources_new_contacts
Field label New contacts
Description Number of new contacts
Field type metric
Data type int.number.value

UTM TERM

utm_term
Field label UTM term
Description UTM term (keyword) parameter value
Field type dimension
Data type string.text.value
utm_terms_raw_views
Field label Views
Description Total raw page views
Field type metric
Data type int.number.value
utm_terms_standard_views
Field label Standard views
Description Number of standard page views (non-raw)
Field type metric
Data type int.number.value
utm_terms_sessions
Field label Sessions
Description Number of sessions
Field type metric
Data type int.number.value
utm_terms_visitors
Field label Visitors
Description Number of unique visitors
Field type metric
Data type int.number.value
utm_terms_page_views_per_session
Field label Page views per session
Description Average number of page views per session. Calculated as: Raw views / Sessions
Field type metric
Data type float.number.value
utm_terms_page_views_minus_exits
Field label Page views minus exits
Description Page views minus exit page views
Field type metric
Data type int.number.value
utm_terms_bounce_rate
Field label Bounce rate
Description Percentage of sessions that viewed only one page. Calculated as: Bounces / Sessions
Field type metric
Data type float.number.ratio
utm_terms_bounces
Field label Bounces
Description Number of sessions that viewed only one page
Field type metric
Data type int.number.value
utm_terms_session_length
Field label Session length
Description Average time spent per session, in seconds. Calculated as: Total session time / Sessions
Field type metric
Data type float.number.value
utm_terms_new_visitor_sessions
Field label New visitor sessions
Description Number of sessions from new visitors. Calculated as: Sessions - Returning visitor sessions
Field type metric
Data type int.number.value
utm_terms_new_session_rate
Field label New session rate
Description Percentage of sessions from new visitors. Calculated as: (Sessions - Returning visitor sessions) / Sessions
Field type metric
Data type float.number.ratio
utm_terms_returning_visitor_sessions
Field label Returning visitor sessions
Description Number of sessions from returning visitors
Field type metric
Data type int.number.value
utm_terms_customers
Field label Customers
Description Number of customers
Field type metric
Data type int.number.value
utm_terms_new_contacts
Field label New contacts
Description Number of new contacts
Field type metric
Data type int.number.value

© Supermetrics 2026