Google My Business fields

  • Updated on Sep 11, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Google My Business data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

38 metrics118 dimensions

ACTIONS

actions_total
Field label Total actions
Description Business Profile interactions. Total number of times people call, message, make bookings, ask for directions and more from your Business Profile on Google
Field type metric
Data type int.number.value
actions_website
Field label Website visits
Description The number of times the business profile website was clicked
Field type metric
Data type int.number.value
actions_phone
Field label Phone calls
Description The number of times the business profile call button was clicked
Field type metric
Data type int.number.value
actions_driving_directions
Field label Directions requests
Description The number of times directions were requested
Field type metric
Data type int.number.value
actions_messages
Field label Messages
Description The number of message conversations received on the business profile
Field type metric
Data type int.number.value
actions_bookings
Field label Bookings
Description The number of bookings received from the business profile
Field type metric
Data type int.number.value
actions_food_menu_clicks
Field label Menu clicks
Description The number of clicks to view or interact with the menu content on the business profile. Multiple clicks by a unique user within a single day are counted as 1
Field type metric
Data type int.number.value
actions_food_orders
Field label Food orders
Description The number of food orders received from the business profile
Field type metric
Data type int.number.value

CUSTOMER MEDIA

customer_media_id
Field label Media ID
Description ID of the media item
Field type dimension
Data type string.text.value
customer_media_format
Field label Media format
Description The media format
Field type dimension
Data type string.text.value
customer_media_google_url
Field label Customer media URL
Description Google-hosted URL for the customer-uploaded media item
Field type dimension
Data type string.text.url
customer_media_thumbnail_url
Field label Thumbnail URL
Description URL of a thumbnail image for the media item
Field type dimension
Data type string.text.url
customer_media_width
Field label Width (px)
Description Width of the media item, in pixels
Field type dimension
Data type int.number.value
customer_media_height
Field label Height (px)
Description Height of the media item, in pixels
Field type dimension
Data type int.number.value
customer_media_total_count
Field label Contributed media items
Description The total number of customer contributed media items
Field type metric
Data type int.number.value

CUSTOMER MEDIA ATTRIBUTION

customer_media_attribution_profile_name
Field label Contributor name
Description The user name to attribute the media item to
Field type dimension
Data type string.text.value
customer_media_attribution_profile_photo_url
Field label Contributor photo URL
Description URL of the attributed user's profile photo thumbnail
Field type dimension
Data type string.text.url
customer_media_attribution_takedown_url
Field label Takedown URL
Description The URL of the takedown page, where the media item can be reported if it is inappropriate
Field type dimension
Data type string.text.url
customer_media_attribution_profile_url
Field label Profile URL
Description The URL of the attributed user's Google Maps profile page
Field type dimension
Data type string.text.url

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEPRECATED

location_duplicate_access
Field label Duplicate location access
Description Indicates whether the user has access to the location it duplicates.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2020-03-10
location_duplicate_id
Field label Duplicate location ID
Description The ID of the location that this duplicates.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2020-03-10
location_followers
Field label Followers
Description Total number of followers for the location.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2022-04-07
location_plus_page_id
Field label Google+ page ID
Description Google+ page ID for the business.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2023-02-19
hour
Field label Time of day
Description Hour of the day. Only valid for Phone calls.
Field type dimension
Data type string.time.hour
🚫 Deprecated Deprecated on 2023-03-29
location_duplicate_place_id
Field label Duplicate place ID
Description The place ID of the location that this duplicates.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2020-03-10
photo_views_customers
Field label Photo views (customers)
Description The number of views on photos uploaded by customers.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19
photo_count_customers
Field label Photos uploaded (customers)
Description The total number of photos that are currently live that have been uploaded by customers.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19
Aggregation Non-aggregatable metric
photo_count_merchant
Field label Photos uploaded (merchant)
Description The total number of photos that are currently live that have been uploaded by the merchant.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19
Aggregation Non-aggregatable metric
post_views
Field label Post views
Description The number of times the local post was viewed on Google Search.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19
photo_count_total
Field label Total photos uploaded
Description The total number of photos that are currently live.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19
media_view_count
Field label Total media views
Description The number of times the media item has been viewed.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19
post_actions
Field label Post actions
Description The number of times the call to action button was clicked.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19
photo_views_merchant
Field label Photo views (merchant)
Description The number of views on photos uploaded by the merchant.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19
customer_media_view_count
Field label Total customer media views
Description The number of times the media item has been viewed.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19
queries_chain
Field label Branded search impressions
Description The number of times a resource was shown as a result of a search for the chain it belongs to.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19
queries_indirect
Field label Discovery search impressions
Description The number of times the resource was shown as a result of a categorical search.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19
queries_direct
Field label Direct search impressions
Description The number of times the resource was shown when searching for the location directly.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19
queries_total
Field label Total search impressions
Description The total number of times the resource was shown as a result of a search.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19
photo_views_total
Field label Total photo views
Description The total number of photo views.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2023-02-19

EVENT

post_event_title
Field label Post event title
Description Title of the event
Field type dimension
Data type string.text.value
post_event_schedule_start_time
Field label Post event start time
Description Start time of the event
Field type dimension
Data type string.time.datetime
post_event_schedule_end_time
Field label Post event end time
Description End date of the event
Field type dimension
Data type string.time.datetime

GOOGLE MAPS

location_place_id
Field label Google Maps place ID
Description Google Maps place ID for the location
Field type dimension
Data type string.text.value
location_maps_url
Field label Google Maps URL
Description A link to the location on Maps
Field type dimension
Data type string.text.url

LOCATION

location_id
Field label Location ID
Description ID of the business location
Field type dimension
Data type string.text.value
location_name
Field label Location name
Description Name of the business
Field type dimension
Data type string.text.value
location_name_id
Field label Location name & ID
Description Name and ID of the business location
Field type dimension
Data type string.text.value
location_description
Field label Location description
Description Merchant provided description of the business
Field type dimension
Data type string.text.value
location_language_code
Field label Language code
Description The language of the business location
Field type dimension
Data type string.language.twolettercode
location_store_code
Field label Store code
Description External identifier for the business, which is unique inside a given account
Field type dimension
Data type string.text.value
location_primary_phone
Field label Primary phone
Description A phone number that connects to the individual business location as directly as possible
Field type dimension
Data type string.text.value
location_additional_phones
Field label Additional phones
Description Additional phone numbers at which the business can be called, in addition to the primary phone number
Field type dimension
Data type string.text.value
location_regular_hours
Field label Regular operating hours
Description Operating hours for the business
Field type dimension
Data type string.text.json
location_special_hours
Field label Special operating hours
Description Special operating hours for the business. This typically includes holiday hours, and other times outside of regular operating hours
Field type dimension
Data type string.text.json
location_website_url
Field label Website URL
Description A URL for the business
Field type dimension
Data type string.text.url
location_adwords_ad_phone
Field label Google Ads ad phone
Description Alternate phone number displayed on Google Ads location extensions
Field type dimension
Data type string.text.value
location_labels
Field label Labels
Description A collection of free-form strings used to tag the business
Field type dimension
Data type string.text.value
location_coordinates
Field label Coordinates
Description Location coordinates
Field type dimension
Data type string.geo.coordinates
location_latitude
Field label Latitude
Description The latitude in degrees
Field type dimension
Data type string.geo.latitude
location_longitude
Field label Longitude
Description The longitude in degrees
Field type dimension
Data type string.geo.longitude
location_attributes
Field label Attributes
Description Attributes for the business location
Field type dimension
Data type string.text.json
location_price_lists
Field label Price lists
Description Price list information for the business location
Field type dimension
Data type string.text.json

LOCATION CATEGORY

location_category_id
Field label Category ID
Description ID of the category
Field type dimension
Data type string.text.value
location_category_name
Field label Category name
Description Name of the category
Field type dimension
Data type string.text.value
location_additional_categories
Field label Additional categories
Description Additional location categories
Field type dimension
Data type string.text.value

LOCATION GROUP / BUSINESS ACCOUNT

location_account_id
Field label Account ID
Description ID of the location group / business account
Field type dimension
Data type string.text.value
location_account_name
Field label Account name
Description Name of the location group / business account. For personal accounts, this is the first and last name
Field type dimension
Data type string.text.value

LOCATION OPEN INFO

location_status
Field label Location status
Description Indicates whether or not the location is currently open for business
Field type dimension
Data type string.text.value
location_opening_year
Field label Opening year
Description The year when the location first opened
Field type dimension
Data type string.time.year
location_opening_month
Field label Opening month
Description The month when the location first opened
Field type dimension
Data type string.time.month
location_opening_day
Field label Opening day
Description The day when the location first opened
Field type dimension
Data type string.time.dayofmonth

LOCATION POSTAL ADDRESS

location_address_region_code
Field label Address region code
Description CLDR region code of the country/region of the address
Field type dimension
Data type string.geo.country.twolettercode
location_address_language_code
Field label Address language code
Description BCP-47 language code of the contents of the address
Field type dimension
Data type string.language.twolettercode
location_address_postal_code
Field label Postal code
Description Postal code of the address
Field type dimension
Data type string.geo.zip
location_address_sorting_code
Field label Sorting code
Description Additional, country-specific, sorting code
Field type dimension
Data type string.text.value
location_address_administrative_area
Field label Administrative area
Description Highest administrative subdivision which is used for postal addresses of a country or region
Field type dimension
Data type string.text.value
location_address_locality
Field label Locality
Description Generally refers to the city/town portion of the address
Field type dimension
Data type string.geo.city
location_address_sublocality
Field label Sublocality
Description Sublocality of the address
Field type dimension
Data type string.text.value
location_address_lines
Field label Address lines
Description Unstructured address lines describing the lower levels of the address
Field type dimension
Data type string.text.value
location_address_recipients
Field label Recipients
Description The recipient at the address
Field type dimension
Data type string.text.value
location_address_organization
Field label Organization
Description The name of the organization at the address
Field type dimension
Data type string.text.value

LOCATION SERVICE AREA

location_service_area_business_type
Field label Business type
Description Indicates whether the business only offers services on-site at a customer location, or at both an address and on-site
Field type dimension
Data type string.text.value

MEDIA

media_id
Field label Media ID
Description ID of the media item
Field type dimension
Data type string.text.value
media_format
Field label Media format
Description The media format
Field type dimension
Data type string.text.value
media_category
Field label Media category
Description The category that media item belongs to
Field type dimension
Data type string.text.value
media_google_url
Field label Location media URL
Description Google-hosted URL for the location/business-uploaded media item
Field type dimension
Data type string.text.url
media_thumbnail_url
Field label Thumbnail URL
Description URL of a thumbnail image for the media item
Field type dimension
Data type string.text.url
media_width
Field label Width (px)
Description Width of the media item, in pixels
Field type dimension
Data type int.number.value
media_height
Field label Height (px)
Description Height of the media item, in pixels
Field type dimension
Data type int.number.value
media_total_count
Field label Media items
Description The total number of media items
Field type metric
Data type int.number.value

OFFER

post_offer_coupon_code
Field label Offer coupon code
Description Offer code that is usable in store or online
Field type dimension
Data type string.text.value
post_offer_redeem_online_url
Field label Offer redeem online URL
Description Online link to redeem offer
Field type dimension
Data type string.text.url
post_offer_terms_conditions
Field label Offer terms and conditions
Description Offer terms and conditions
Field type dimension
Data type string.text.value

POST

post_id
Field label Post ID
Description The ID of the local post
Field type dimension
Data type string.text.value
post_language_code
Field label Post language code
Description The language of the local post
Field type dimension
Data type string.language.twolettercode
post_create_time
Field label Post creation time
Description Time of the creation of the local post
Field type dimension
Data type string.time.datetime
post_update_time
Field label Post modification time
Description Time of the last modification of the local post
Field type dimension
Data type string.time.datetime
post_summary
Field label Post summary
Description Description of the local post
Field type dimension
Data type string.text.value
post_call_to_action_type
Field label Post action type
Description The type of action that will be performed
Field type dimension
Data type string.text.value
post_call_to_action_url
Field label Post action URL
Description The URL the user will be directed to upon clicking
Field type dimension
Data type string.text.url
post_state
Field label Post state
Description The state of the post, indicating what part of its lifecycle it is in
Field type dimension
Data type string.text.value
post_search_url
Field label Post URL on Google search
Description The link to the local post on Google search
Field type dimension
Data type string.text.url
post_topic_type
Field label Post topic type
Description The topic type of the local post
Field type dimension
Data type string.text.value
post_count
Field label Posts
Description The number of local posts
Field type metric
Data type int.number.value

POST MEDIA

post_media_id
Field label Post media ID
Description ID of the media item
Field type dimension
Data type string.text.value
post_media_format
Field label Post media format
Description The format of the media item
Field type dimension
Data type string.text.value
post_media_google_url
Field label Post media Google URL
Description Google-hosted URL for this media item. This URL is not static and may change over time
Field type dimension
Data type string.text.url

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

REVIEWS

review_id
Field label Review ID
Description ID of the review
Field type dimension
Data type string.text.value
review_star_rating
Field label Star rating
Description The star rating out of five, where five is the highest rated
Field type dimension
Data type string.text.value
review_reviewer_name
Field label Reviewer name
Description The name of the reviewer
Field type dimension
Data type string.text.value
review_comment
Field label Review comment
Description The body of the review
Field type dimension
Data type string.text.value
review_reply_comment
Field label Review reply comment
Description The body of the reply to the review
Field type dimension
Data type string.text.value
review_create_time
Field label Review creation time
Description The time when review was created
Field type dimension
Data type string.text.value
review_create_date
Field label Review creation date
Description The date when review was created
Field type dimension
Data type string.time.date
review_update_time
Field label Review modification time
Description The time when review was updated
Field type dimension
Data type string.text.value
review_update_date
Field label Review modification date
Description The date when review was updated
Field type dimension
Data type string.time.date
review_reply_update_time
Field label Review reply time
Description The time when review was replied to
Field type dimension
Data type string.time.datetime
review_total_count
Field label Reviews
Description The total number of reviews within the selected time frame
Field type metric
Data type int.number.value
review_avg_star_rating
Field label Avg. review star rating
Description Average star rating within the selected time frame
Field type metric
Data type float.number.value
review_reply_response_time
Field label Review time to respond (minutes)
Description Number of minutes it took to reply to the review
Field type metric
Data type int.number.value

REVIEWS TOTALS

total_review_count
Field label Total review count
Description Lifetime value for total number of reviews
Field type metric
Data type int.number.value
total_review_star_rating
Field label Avg. overall star rating
Description Lifetime value for avg. overall star rating
Field type metric
Data type float.number.value

SEARCH

search_keywords
Field label Search terms
Description Search terms that showed your Business Profile in the search results
Field type dimension
Data type string.text.value
search_impressions
Field label Monthly search impressions
Description The number of monthly searches that showed your Business Profile in the search results
Field type metric
Data type int.number.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
yearOfWeek
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
yearOfWeekIso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
yearMonth
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
yearWeek
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
yearWeekIso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
weekIso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
dayOfMonth
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
dayOfWeekName
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
dayOfWeekNameIso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date

VIEWS

views_total
Field label Total views
Description Total business impressions on both Google Maps and Google Search, on combined Desktop and Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression
Field type metric
Data type int.number.value
views_maps
Field label Views on Maps
Description Business impressions on Google Maps on combined Desktop and Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression
Field type metric
Data type int.number.value
views_search
Field label Views on Search
Description Business impressions on Google Search on combined Desktop and Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression
Field type metric
Data type int.number.value
views_maps_desktop
Field label Views on maps (Desktop)
Description Business impressions on Google Maps on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression
Field type metric
Data type int.number.value
views_maps_mobile
Field label Views on maps (Mobile)
Description Business impressions on Google Maps on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression
Field type metric
Data type int.number.value
views_search_desktop
Field label Views on Search (Desktop)
Description Business impressions on Google Search on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression
Field type metric
Data type int.number.value
views_search_mobile
Field label Views on Search (Mobile)
Description Business impressions on Google Search on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression
Field type metric
Data type int.number.value