Use the Google Campaign Manager 360 data source connector to pull data — such as campaign details, placement data, search volumes, and creatives — from all of your accounts in a single location to have full visibility of campaign success and spending.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our Google Campaign Manager 360 connection guide.
Available metrics and dimensions: Find the full list of fields in our Google Campaign Manager 360 field documentation.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Review video impressions, completions, and cost
See how many times your video ads were shown, how far viewers watched, and what the campaign cost over the last 28 days — useful for evaluating video engagement and spend efficiency.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 28 days |
Metrics | DBM cost (account currency), Impressions, Video completions, Video First quartile completions |
Dimensions | Date |
Suggested visualization | Table |
Understanding the data
DBM cost (account currency): The total amount spent on the campaign, reported in the account's currency.
Impressions: The number of times your ad was shown to a user.
Video completions: The number of times the full video was played to completion.
Video First quartile completions: The number of times a viewer watched at least the first 25% of the video.
Date: Splits results by day for granular trend analysis.
Analyze conversions by activity
Explore the conversions and actions your ad audience took last week, broken down by activity type — helping you understand which post-click actions are being completed most often.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last week |
Metrics | Conversions |
Dimensions | Activity, Date |
Suggested visualization | Table |
Understanding the data
Conversions: The number of conversions recorded for the ad within the reporting period.
Activity: The specific tracked action or Floodlight activity associated with the conversion.
Date: Splits results by day so you can track when conversions occurred.
Track impressions, clicks, and conversions this month
Get a combined view of ad visibility, engagement, and conversion performance for the current month — useful for understanding the full funnel from impression to conversion.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Month to date |
Metrics | Impressions, Clicks, Conversions |
Dimensions | Date |
Suggested visualization | Time series chart |
Understanding the data
Impressions: The number of times your ad was shown to a user.
Clicks: The number of times your ad was clicked.
Conversions: The number of conversions recorded for the ad within the reporting period.
Date: Splits results by day so you can track the full-funnel trend over the month.
More resources
You might also be interested in: