Google Campaign Manager 360 fields

  • Updated on Sep 11, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Google Campaign Manager 360 data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

293 metrics466 dimensions

ACCOUNT

account
Field label Account
Field type dimension
Data type string.text.value
account_id
Field label Account ID
Field type dimension
Data type string.text.value

ACTIVE VIEW

activeViewEligibleImpressions
Field label Active view: eligible impressions
Field type metric
Data type int.number.value
activeViewMeasurableImpressions
Field label Active view: measurable impressions
Field type metric
Data type int.number.value
activeViewPercentageMeasurableImpressions
Field label Active View: % Measurable Impressions
Field type metric
Data type float.number.ratio
activeViewNotMeasurableImpressions
Field label Active view: not measurable impressions
Field type metric
Data type int.number.value
activeViewImpressionDistributionNotMeasurable
Field label Active View: impression distribution (not measurable)
Field type metric
Data type float.number.value
activeViewViewableImpressions
Field label Active view: viewable impressions
Field type metric
Data type int.number.value
activeViewPercentageViewableImpressions
Field label Active View: % Viewable Impressions
Field type metric
Data type float.number.ratio
activeViewViewableImpressionReach
Field label Active View: Viewable impression cookie reach
Field type metric
Data type int.number.value
activeViewImpressionDistributionViewable
Field label Active View: impression distribution (viewable)
Field type metric
Data type float.number.value
activeViewNotViewableImpressions
Field label Active view: not viewable impressions
Field type metric
Data type int.number.value
activeViewImpressionDistributionNotViewable
Field label Active View: impression distribution (not viewable)
Field type metric
Data type float.number.value
activeViewAverageViewableTimeSecond
Field label Active View: Average Viewable Time (Seconds)
Field type metric
Data type float.number.value
activeViewImpressionsAudibleAndVisibleAtCompletion
Field label Active view: impressions audible and visible at completion
Description The number of measurable impressions that were played to video completion, and also audible and visible at the time of completion
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
activeViewImpressionsVisible10Seconds
Field label Active view: impressions visible 10 seconds
Description The number of measurable video impressions that were visible for at least 10 seconds. Visible means at least 50% of the ad's pixels were on screen
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric

ACTIVITY

activity
Field label Activity
Field type dimension
Data type string.text.value
activityGroup
Field label Activity group
Field type dimension
Data type string.text.value
activityGroupId
Field label Activity group ID
Field type dimension
Data type string.text.value
activityId
Field label Activity ID
Field type dimension
Data type string.text.value
conversionId
Field label Conversion ID
Field type dimension
Data type string.text.value
conversionReferrer
Field label Conversion Referrer
Field type dimension
Data type string.text.value
conversionUrl
Field label Conversion URL
Field type dimension
Data type string.text.url
channelMix
Field label Channel Mix
Field type dimension
Data type string.text.value

AD

ad
Field label Ad
Field type dimension
Data type string.text.value
adId
Field label Ad ID
Field type dimension
Data type string.text.value
adStatus
Field label Ad status
Field type dimension
Data type string.text.value
adType
Field label Ad type
Field type dimension
Data type string.text.value

ADVERTISER

advertiser
Field label Advertiser
Field type dimension
Data type string.text.value
advertiserGroup
Field label Advertiser group
Field type dimension
Data type string.text.value
advertiserId
Field label Advertiser ID
Field type dimension
Data type string.text.value

AUDIO

richMediaAudioCompletions
Field label Audio Completions
Description The number of impressions for which an audio clip played to completion. An event is logged once, and if the user restarts the clip, it's not counted again
Field type metric
Data type int.number.value
richMediaAudioFirstQuartileCompletes
Field label Audio first quartile completions
Description The number of impressions for which an ad clip played to the end of the first quarter of the audio content's total length
Field type metric
Data type int.number.value
richMediaAudioMidpoints
Field label Audio midpoints
Description The number of impressions for which an ad clip played to the midpoint of the audio content's total length
Field type metric
Data type int.number.value
richMediaAudioThirdQuartileCompletes
Field label Audio third quartile completions
Description The number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total length
Field type metric
Data type int.number.value
richMediaAudioMutes
Field label Audio mutes
Description The number of impressions for which the ad was muted. The action is counted even if the user mutes the ad before the audio content plays
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
richMediaAudioPauses
Field label Audio pauses
Description The number of impressions for which the user paused the audio clip in the ad
Field type metric
Data type int.number.value
richMediaAudioPlays
Field label Audio plays
Description The number of served audio impressions, counted when the audio clip was played or started by the user. Autoplays are not counted as part of audio plays
Field type metric
Data type int.number.value
richMediaAudioReplays
Field label Audio replays
Description The number of impressions for which a user restarted an audio clip after it was stopped or paused
Field type metric
Data type int.number.value
richMediaAudioUnmutes
Field label Audio unmutes
Description The number of impressions for which mute was turned off to allow the audio's sound to be played
Field type metric
Data type int.number.value
audioCompanionClicks
Field label Audio companion clicks
Description The number of clicks recorded for companion creatives for audio creatives
Field type metric
Data type int.number.value
audioCompanionImpressions
Field label Audio companion impressions
Description The number of impressions recorded for companion creatives for audio creatives
Field type metric
Data type int.number.value
verificationMeasurableImpressionsForAudio
Field label Measurable impressions for audio
Description The number of impressions that were measured by Verification for audio
Field type metric
Data type int.number.value
verificationPercentageMeasurableImpressionsForAudio
Field label Measurable impressions for audio %
Description The percentage of impressions that were measured by Verification for audio
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric

BASIC

bookedImpressions
Field label Booked impressions
Field type metric
Data type int.number.value
bookedActivities
Field label Booked activities
Field type metric
Data type int.number.value
bookedClicks
Field label Booked clicks
Field type metric
Data type int.number.value
impressions
Field label Impressions
Field type metric
Data type int.number.value
roadblockImpressions
Field label Roadblock impressions
Field type metric
Data type int.number.value
dynamicElementImpressions
Field label Dynamic element impressions (deprecated)
Field type metric
Data type int.number.value
richMediaHtml5Impressions
Field label HTML5 impressions
Field type metric
Data type int.number.value
clicks
Field label Clicks
Field type metric
Data type int.number.value
clickRate
Field label Click rate
Field type metric
Data type float.number.ratio
dynamicElementClicks
Field label Dynamic element clicks (deprecated)
Field type metric
Data type int.number.value
dynamicElementClickRate
Field label Dynamic Element Click Rate (deprecated)
Field type metric
Data type float.number.ratio
dv360Cost
Field label DBM cost (account currency)
Field type metric
Data type float.number.value
dv360CostUsd
Field label DBM cost USD
Field type metric
Data type float.number.value
invalidImpressions
Field label Invalid impressions
Field type metric
Data type int.number.value
invalidClicks
Field label Invalid clicks
Field type metric
Data type int.number.value
percentInvalidImpressions
Field label Invalid impressions %
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
percentInvalidClicks
Field label Invalid clicks %
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric

CAMPAIGN

campaign
Field label Campaign
Field type dimension
Data type string.text.value
campaignId
Field label Campaign ID
Field type dimension
Data type string.text.value
campaignStartDate
Field label Campaign start date
Field type dimension
Data type string.time.date
campaignEndDate
Field label Campaign end date
Field type dimension
Data type string.time.date
clickThroughUrl
Field label Click-through URL
Field type dimension
Data type string.text.url

CM360 TECH FEE

currency
Field label Currency
Field type dimension
Data type string.currency.code
cm360TechFeeAdServing
Field label CM360 Tech Fee: Ad serving
Description The tech fee type for click trackers
Field type metric
Data type float.number.value
cm360TechFeeAdvancedAdServingAudio
Field label CM360 Tech Fee: Advanced Ad Serving (Audio)
Description The tech fee type for audio ad impressions (advanced)
Field type metric
Data type float.number.value
cm360TechFeeAdvancedAdServingDisplay
Field label CM360 Tech Fee: Advanced Ad Serving (Display)
Description The tech fee type for display ad impressions (advanced)
Field type metric
Data type float.number.value
cm360TechFeeAdvancedAdServingVideo
Field label CM360 Tech Fee: Advanced Ad Serving (Video)
Description The tech fee type for video ad impressions (advanced)
Field type metric
Data type float.number.value
cm360TechFeeAdvancedDisplayAdServing
Field label CM360 Tech Fee: Advanced Display Ad Serving
Description The tech fee type for advanced display ad serving
Field type metric
Data type float.number.value
cm360TechFeeAudioAdServing
Field label CM360 Tech Fee: Audio ad serving
Description The tech fee type for audio ad impressions
Field type metric
Data type float.number.value
cm360TechFeeDisplayAdServing
Field label CM360 Tech Fee: Display ad serving
Description The tech fee type for display ad impressions
Field type metric
Data type float.number.value
cm360TechFeeTotalFee
Field label CM360 Tech Fee: Total fee
Description The aggregate amount of all tech fee types
Field type metric
Data type float.number.value
cm360TechFeeTrackingAdClicks
Field label CM360 Tech Fee: Tracking ad clicks
Description The tech fee type for click trackers of tracking ads
Field type metric
Data type float.number.value
cm360TechFeeTrackingAdImpressions
Field label CM360 Tech Fee: Tracking ad impressions
Description The tech fee type for impression tracking of tracking ads
Field type metric
Data type float.number.value
cm360TechFeeVideoAdServing
Field label CM360 Tech Fee: Video ad serving
Description The tech fee type for video ad impressions
Field type metric
Data type float.number.value

CONTENT

contentCategory
Field label Content category
Field type dimension
Data type string.text.value

CONVERSIONS

totalConversions
Field label Conversions
Field type metric
Data type int.number.value
totalConversionsRevenue
Field label Revenue
Field type metric
Data type float.number.value
revenuePerClick
Field label Revenue per click
Field type metric
Data type int.number.value
revenuePerThousandImpressions
Field label Revenue per thousand impressions
Field type metric
Data type float.number.value
activityPerClick
Field label Activity per click
Field type metric
Data type float.number.value
activityPerThousandImpressions
Field label Activity per thousand impressions
Field type metric
Data type float.number.value
activityClickThroughConversions
Field label Click-through conversions
Field type metric
Data type float.number.value
activityClickThroughRevenue
Field label Click-through revenue
Field type metric
Data type float.number.value
dynamicElementClickThroughConversions
Field label Dynamic element click-through conversions (deprecated)
Field type metric
Data type int.number.value
dynamicElementTotalConversions
Field label Dynamic element total conversions (deprecated)
Field type metric
Data type int.number.value
dynamicElementViewThroughConversions
Field label Dynamic element view-through conversions (deprecated)
Field type metric
Data type float.number.value
activityViewThroughConversions
Field label View-through conversions
Field type metric
Data type float.number.value
activityViewThroughRevenue
Field label View-through revenue
Field type metric
Data type float.number.value

CREATIVE

creative
Field label Creative
Field type dimension
Data type string.text.value
creativeId
Field label Creative ID
Field type dimension
Data type string.text.value
creativeStartDate
Field label Creative start date
Field type dimension
Data type string.time.date
creativeEndDate
Field label Creative end date
Field type dimension
Data type string.time.date
creativeGroup1
Field label Creative groups 1
Field type dimension
Data type string.text.value
creativeGroup2
Field label Creative groups 2
Field type dimension
Data type string.text.value
creativeSize
Field label Creative pixel size
Field type dimension
Data type string.text.value
creativeType
Field label Creative type
Field type dimension
Data type string.text.value
creativeVersion
Field label Creative version
Field type dimension
Data type string.text.value

CREATIVE FIELDS

creativeField1
Field label Creative field 1
Field type dimension
Data type string.text.value
creativeField2
Field label Creative field 2
Field type dimension
Data type string.text.value
creativeField3
Field label Creative field 3
Field type dimension
Data type string.text.value
creativeField4
Field label Creative field 4
Field type dimension
Data type string.text.value
creativeField5
Field label Creative field 5
Field type dimension
Data type string.text.value
creativeField6
Field label Creative field 6
Field type dimension
Data type string.text.value
creativeField7
Field label Creative field 7
Field type dimension
Data type string.text.value
creativeField8
Field label Creative field 8
Field type dimension
Data type string.text.value
creativeField9
Field label Creative field 9
Field type dimension
Data type string.text.value
creativeField10
Field label Creative field 10
Field type dimension
Data type string.text.value
creativeField11
Field label Creative field 11
Field type dimension
Data type string.text.value
creativeField12
Field label Creative field 12
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEPRECATED

contentClassification
Field label Content classifier
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2021-11-29
crossDeviceViewThroughConversions
Field label View-through conversion events + cross-environment
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
crossDeviceViewThroughConversionRevenue
Field label View-through revenue + cross-environment
Field type metric
Data type float.number.value
🚫 Deprecated Deprecated on 2024-03-01
crossDeviceTotalConversionQuantity
Field label Total conversions + cross-environment
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
crossDeviceTotalConversionRevenue
Field label Total revenue + cross-environment
Field type metric
Data type float.number.value
🚫 Deprecated Deprecated on 2024-03-01
crossDeviceTotalConversions
Field label Total conversion events + cross-environment
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
crossDeviceClickThroughConversionRevenue
Field label Click-through revenue + Cross-environment
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
crossDeviceClickThroughConversionQuantity
Field label Click-through conversions + cross-environment
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
crossDeviceClickThroughConversions
Field label Click-through conversion events + cross-environment
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01
crossDeviceViewThroughConversionQuantity
Field label View-through conversions + cross-environment
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2024-03-01

DOUBLECLICK BID MANAGER

dv360Advertiser
Field label DBM Advertiser
Field type dimension
Data type string.text.value
dv360AdvertiserId
Field label DBM Advertiser ID
Field type dimension
Data type string.text.value
dv360Creative
Field label DBM Creative
Field type dimension
Data type string.text.value
dv360CreativeId
Field label DBM Creative ID
Field type dimension
Data type string.text.value
dv360InsertionOrder
Field label DBM Insertion order
Field type dimension
Data type string.text.value
dv360InsertionOrderId
Field label DBM Insertion order ID
Field type dimension
Data type string.text.value
dv360LineItem
Field label DBM Line item
Field type dimension
Data type string.text.value
dv360LineItemId
Field label DBM Line item ID
Field type dimension
Data type string.text.value
dv360Partner
Field label DBM Partner
Field type dimension
Data type string.text.value
dv360PartnerId
Field label DBM Partner ID
Field type dimension
Data type string.text.value
dv360Site
Field label DBM Site
Field type dimension
Data type string.text.value
dv360SiteId
Field label DBM Site ID
Field type dimension
Data type string.text.value
digitalContentLabel
Field label Digital content label
Field type dimension
Data type string.text.value

DYNAMIC COMBINATION REPORT

dynamicElement1Field1Value
Field label Feed 1 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement1Field2Value
Field label Feed 1 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement1Field3Value
Field label Feed 1 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement1Field4Value
Field label Feed 1 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement1Field5Value
Field label Feed 1 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement1Field6Value
Field label Feed 1 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement2Field1Value
Field label Feed 2 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement2Field2Value
Field label Feed 2 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement2Field3Value
Field label Feed 2 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement2Field4Value
Field label Feed 2 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement2Field5Value
Field label Feed 2 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement2Field6Value
Field label Feed 2 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement3Field1Value
Field label Feed 3 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement3Field2Value
Field label Feed 3 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement3Field3Value
Field label Feed 3 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement3Field4Value
Field label Feed 3 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement3Field5Value
Field label Feed 3 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement3Field6Value
Field label Feed 3 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement4Field1Value
Field label Feed 4 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement4Field2Value
Field label Feed 4 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement4Field3Value
Field label Feed 4 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement4Field4Value
Field label Feed 4 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement4Field5Value
Field label Feed 4 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement4Field6Value
Field label Feed 4 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement5Field1Value
Field label Feed 5 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement5Field2Value
Field label Feed 5 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement5Field3Value
Field label Feed 5 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement5Field4Value
Field label Feed 5 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement5Field5Value
Field label Feed 5 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement5Field6Value
Field label Feed 5 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement6Field1Value
Field label Feed 6 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement6Field2Value
Field label Feed 6 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement6Field3Value
Field label Feed 6 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement6Field4Value
Field label Feed 6 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement6Field5Value
Field label Feed 6 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement6Field6Value
Field label Feed 6 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement7Field1Value
Field label Feed 7 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement7Field2Value
Field label Feed 7 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement7Field3Value
Field label Feed 7 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement7Field4Value
Field label Feed 7 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement7Field5Value
Field label Feed 7 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement7Field6Value
Field label Feed 7 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement8Field1Value
Field label Feed 8 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement8Field2Value
Field label Feed 8 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement8Field3Value
Field label Feed 8 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement8Field4Value
Field label Feed 8 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement8Field5Value
Field label Feed 8 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement8Field6Value
Field label Feed 8 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement9Field1Value
Field label Feed 9 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement9Field2Value
Field label Feed 9 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement9Field3Value
Field label Feed 9 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement9Field4Value
Field label Feed 9 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement9Field5Value
Field label Feed 9 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement9Field6Value
Field label Feed 9 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement10Field1Value
Field label Feed 10 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement10Field2Value
Field label Feed 10 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement10Field3Value
Field label Feed 10 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement10Field4Value
Field label Feed 10 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement10Field5Value
Field label Feed 10 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement10Field6Value
Field label Feed 10 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement11Field1Value
Field label Feed 11 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement11Field2Value
Field label Feed 11 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement11Field3Value
Field label Feed 11 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement11Field4Value
Field label Feed 11 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement11Field5Value
Field label Feed 11 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement11Field6Value
Field label Feed 11 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement12Field1Value
Field label Feed 12 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement12Field2Value
Field label Feed 12 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement12Field3Value
Field label Feed 12 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement12Field4Value
Field label Feed 12 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement12Field5Value
Field label Feed 12 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement12Field6Value
Field label Feed 12 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement13Field1Value
Field label Feed 13 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement13Field2Value
Field label Feed 13 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement13Field3Value
Field label Feed 13 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement13Field4Value
Field label Feed 13 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement13Field5Value
Field label Feed 13 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement13Field6Value
Field label Feed 13 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement14Field1Value
Field label Feed 14 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement14Field2Value
Field label Feed 14 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement14Field3Value
Field label Feed 14 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement14Field4Value
Field label Feed 14 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement14Field5Value
Field label Feed 14 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement14Field6Value
Field label Feed 14 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement15Field1Value
Field label Feed 15 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement15Field2Value
Field label Feed 15 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement15Field3Value
Field label Feed 15 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement15Field4Value
Field label Feed 15 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement15Field5Value
Field label Feed 15 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement15Field6Value
Field label Feed 15 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement16Field1Value
Field label Feed 16 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement16Field2Value
Field label Feed 16 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement16Field3Value
Field label Feed 16 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement16Field4Value
Field label Feed 16 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement16Field5Value
Field label Feed 16 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement16Field6Value
Field label Feed 16 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement17Field1Value
Field label Feed 17 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement17Field2Value
Field label Feed 17 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement17Field3Value
Field label Feed 17 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement17Field4Value
Field label Feed 17 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement17Field5Value
Field label Feed 17 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement17Field6Value
Field label Feed 17 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement18Field1Value
Field label Feed 18 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement18Field2Value
Field label Feed 18 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement18Field3Value
Field label Feed 18 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement18Field4Value
Field label Feed 18 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement18Field5Value
Field label Feed 18 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement18Field6Value
Field label Feed 18 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement19Field1Value
Field label Feed 19 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement19Field2Value
Field label Feed 19 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement19Field3Value
Field label Feed 19 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement19Field4Value
Field label Feed 19 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement19Field5Value
Field label Feed 19 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement19Field6Value
Field label Feed 19 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
dynamicElement20Field1Value
Field label Feed 20 - Reporting dimension 1 value
Field type dimension
Data type string.text.value
dynamicElement20Field2Value
Field label Feed 20 - Reporting dimension 2 value
Field type dimension
Data type string.text.value
dynamicElement20Field3Value
Field label Feed 20 - Reporting dimension 3 value
Field type dimension
Data type string.text.value
dynamicElement20Field4Value
Field label Feed 20 - Reporting dimension 4 value
Field type dimension
Data type string.text.value
dynamicElement20Field5Value
Field label Feed 20 - Reporting dimension 5 value
Field type dimension
Data type string.text.value
dynamicElement20Field6Value
Field label Feed 20 - Reporting dimension 6 value
Field type dimension
Data type string.text.value
feed1
Field label Dynamic element 1
Field type dimension
Data type string.text.value
feed1ReportingLabel
Field label Feed 1 - Reporting label
Field type dimension
Data type string.text.value
feed1UniqueId
Field label Feed 1 - Unique ID
Field type dimension
Data type string.text.value
feed2
Field label Dynamic element 2
Field type dimension
Data type string.text.value
feed2ReportingLabel
Field label Feed 2 - Reporting label
Field type dimension
Data type string.text.value
feed2UniqueId
Field label Feed 2 - Unique ID
Field type dimension
Data type string.text.value
feed3
Field label Dynamic element 3
Field type dimension
Data type string.text.value
feed3ReportingLabel
Field label Feed 3 - Reporting label
Field type dimension
Data type string.text.value
feed3UniqueId
Field label Feed 3 - Unique ID
Field type dimension
Data type string.text.value
feed4
Field label Dynamic element 4
Field type dimension
Data type string.text.value
feed4ReportingLabel
Field label Feed 4 - Reporting label
Field type dimension
Data type string.text.value
feed4UniqueId
Field label Feed 4 - Unique ID
Field type dimension
Data type string.text.value
feed5
Field label Dynamic element 5
Field type dimension
Data type string.text.value
feed5ReportingLabel
Field label Feed 5 - Reporting label
Field type dimension
Data type string.text.value
feed5UniqueId
Field label Feed 5 - Unique ID
Field type dimension
Data type string.text.value
feed6
Field label Dynamic element 6
Field type dimension
Data type string.text.value
feed6ReportingLabel
Field label Feed 6 - Reporting label
Field type dimension
Data type string.text.value
feed6UniqueId
Field label Feed 6 - Unique ID
Field type dimension
Data type string.text.value
feed7
Field label Dynamic element 7
Field type dimension
Data type string.text.value
feed7ReportingLabel
Field label Feed 7 - Reporting label
Field type dimension
Data type string.text.value
feed7UniqueId
Field label Feed 7 - Unique ID
Field type dimension
Data type string.text.value
feed8
Field label Dynamic element 8
Field type dimension
Data type string.text.value
feed8ReportingLabel
Field label Feed 8 - Reporting label
Field type dimension
Data type string.text.value
feed8UniqueId
Field label Feed 8 - Unique ID
Field type dimension
Data type string.text.value
feed9
Field label Dynamic element 9
Field type dimension
Data type string.text.value
feed9ReportingLabel
Field label Feed 9 - Reporting label
Field type dimension
Data type string.text.value
feed9UniqueId
Field label Feed 9 - Unique ID
Field type dimension
Data type string.text.value
feed10
Field label Dynamic element 10
Field type dimension
Data type string.text.value
feed10ReportingLabel
Field label Feed 10 - Reporting label
Field type dimension
Data type string.text.value
feed10UniqueId
Field label Feed 10 - Unique ID
Field type dimension
Data type string.text.value
feed11
Field label Dynamic element 11
Field type dimension
Data type string.text.value
feed11ReportingLabel
Field label Feed 11 - Reporting label
Field type dimension
Data type string.text.value
feed11UniqueId
Field label Feed 11 - Unique ID
Field type dimension
Data type string.text.value
feed12
Field label Dynamic element 12
Field type dimension
Data type string.text.value
feed12ReportingLabel
Field label Feed 12 - Reporting label
Field type dimension
Data type string.text.value
feed12UniqueId
Field label Feed 12 - Unique ID
Field type dimension
Data type string.text.value
feed13
Field label Dynamic element 13
Field type dimension
Data type string.text.value
feed13ReportingLabel
Field label Feed 13 - Reporting label
Field type dimension
Data type string.text.value
feed13UniqueId
Field label Feed 13 - Unique ID
Field type dimension
Data type string.text.value
feed14
Field label Dynamic element 14
Field type dimension
Data type string.text.value
feed14ReportingLabel
Field label Feed 14 - Reporting label
Field type dimension
Data type string.text.value
feed14UniqueId
Field label Feed 14 - Unique ID
Field type dimension
Data type string.text.value
feed15
Field label Dynamic element 15
Field type dimension
Data type string.text.value
feed15ReportingLabel
Field label Feed 15 - Reporting label
Field type dimension
Data type string.text.value
feed15UniqueId
Field label Feed 15 - Unique ID
Field type dimension
Data type string.text.value
feed16
Field label Dynamic element 16
Field type dimension
Data type string.text.value
feed16ReportingLabel
Field label Feed 16 - Reporting label
Field type dimension
Data type string.text.value
feed16UniqueId
Field label Feed 16 - Unique ID
Field type dimension
Data type string.text.value
feed17
Field label Dynamic element 17
Field type dimension
Data type string.text.value
feed17ReportingLabel
Field label Feed 17 - Reporting label
Field type dimension
Data type string.text.value
feed17UniqueId
Field label Feed 17 - Unique ID
Field type dimension
Data type string.text.value
feed18
Field label Dynamic element 18
Field type dimension
Data type string.text.value
feed18ReportingLabel
Field label Feed 18 - Reporting label
Field type dimension
Data type string.text.value
feed18UniqueId
Field label Feed 18 - Unique ID
Field type dimension
Data type string.text.value
feed19
Field label Dynamic element 19
Field type dimension
Data type string.text.value
feed19ReportingLabel
Field label Feed 19 - Reporting label
Field type dimension
Data type string.text.value
feed19UniqueId
Field label Feed 19 - Unique ID
Field type dimension
Data type string.text.value
feed20
Field label Dynamic element 20
Field type dimension
Data type string.text.value
feed20ReportingLabel
Field label Feed 20 - Reporting label
Field type dimension
Data type string.text.value
feed20UniqueId
Field label Feed 20 - Unique ID
Field type dimension
Data type string.text.value

DYNAMIC ELEMENT VARIABLES

dynamicElement
Field label Dynamic element (deprecated)
Field type dimension
Data type string.text.value
dynamicElementValue
Field label Dynamic element value (deprecated)
Field type dimension
Data type string.text.value
dynamicElementValueId
Field label Dynamic element value Id (deprecated)
Field type dimension
Data type string.text.value
dynamicFieldValue1
Field label Dynamic field value 1 (deprecated)
Field type dimension
Data type string.text.value
dynamicFieldValue2
Field label Dynamic field value 2 (deprecated)
Field type dimension
Data type string.text.value
dynamicFieldValue3
Field label Dynamic field value 3 (deprecated)
Field type dimension
Data type string.text.value
dynamicFieldValue4
Field label Dynamic field value 4 (deprecated)
Field type dimension
Data type string.text.value
dynamicFieldValue5
Field label Dynamic field value 5 (deprecated)
Field type dimension
Data type string.text.value
dynamicFieldValue6
Field label Dynamic field value 6 (deprecated)
Field type dimension
Data type string.text.value
dynamicProfile
Field label Dynamic profile
Field type dimension
Data type string.text.value
dynamicProfileId
Field label Dynamic profile ID
Field type dimension
Data type string.text.value

EXTERNAL PAID SEARCH

paidSearchExternalAdGroupId
Field label Paid search external ad group ID
Description External ad group ID for paid search
Field type dimension
Data type string.text.value
paidSearchExternalAdId
Field label Paid search external ad ID
Description External ad ID for paid search
Field type dimension
Data type string.text.value
paidSearchExternalCampaignId
Field label Paid search external campaign ID
Description External campaign ID for paid search
Field type dimension
Data type string.text.value
paidSearchExternalKeywordId
Field label Paid search external keyword ID
Description External keyword ID for paid search
Field type dimension
Data type string.text.value

FLOODLIGHT

flightBookedCost
Field label Flight booked cost
Field type dimension
Data type string.text.value
flightBookedRate
Field label Flight booked rate
Field type dimension
Data type string.text.value
flightBookedUnits
Field label Flight booked units
Field type dimension
Data type string.text.value
flightEndDate
Field label Flight end date
Field type dimension
Data type string.time.date
flightStartDate
Field label Flight start date
Field type dimension
Data type string.time.date
floodlightConfigId
Field label Floodlight configuration
Field type dimension
Data type string.text.value
floodlightAttributionType
Field label Floodlight attribution type
Field type dimension
Data type string.text.value
floodlightActivityGroupId
Field label Floodlight activity group Id
Field type dimension
Data type string.text.value
floodlightActivityGroupName
Field label Floodlight activity group
Field type dimension
Data type string.text.value
floodlightActivityGroupTagString
Field label Floodlight activity tag
Field type dimension
Data type string.text.value
floodlightActivityGroupType
Field label Floodlight activity type
Field type dimension
Data type string.text.value
floodlightImpressions
Field label Floodlight impressions
Field type metric
Data type int.number.value

FLOODLIGHT VARIABLE DIMENSIONS

floodlightVariableDimension1
Field label Floodlight Variable 1
Field type dimension
Data type string.text.value
floodlightVariableDimension2
Field label Floodlight Variable 2
Field type dimension
Data type string.text.value
floodlightVariableDimension3
Field label Floodlight Variable 3
Field type dimension
Data type string.text.value
floodlightVariableDimension4
Field label Floodlight Variable 4
Field type dimension
Data type string.text.value
floodlightVariableDimension5
Field label Floodlight Variable 5
Field type dimension
Data type string.text.value
floodlightVariableDimension6
Field label Floodlight Variable 6
Field type dimension
Data type string.text.value
floodlightVariableDimension7
Field label Floodlight Variable 7
Field type dimension
Data type string.text.value
floodlightVariableDimension8
Field label Floodlight Variable 8
Field type dimension
Data type string.text.value
floodlightVariableDimension9
Field label Floodlight Variable 9
Field type dimension
Data type string.text.value
floodlightVariableDimension10
Field label Floodlight Variable 10
Field type dimension
Data type string.text.value
floodlightVariableDimension11
Field label Floodlight Variable 11
Field type dimension
Data type string.text.value
floodlightVariableDimension12
Field label Floodlight Variable 12
Field type dimension
Data type string.text.value
floodlightVariableDimension13
Field label Floodlight Variable 13
Field type dimension
Data type string.text.value
floodlightVariableDimension14
Field label Floodlight Variable 14
Field type dimension
Data type string.text.value
floodlightVariableDimension15
Field label Floodlight Variable 15
Field type dimension
Data type string.text.value
floodlightVariableDimension16
Field label Floodlight Variable 16
Field type dimension
Data type string.text.value
floodlightVariableDimension17
Field label Floodlight Variable 17
Field type dimension
Data type string.text.value
floodlightVariableDimension18
Field label Floodlight Variable 18
Field type dimension
Data type string.text.value
floodlightVariableDimension19
Field label Floodlight Variable 19
Field type dimension
Data type string.text.value
floodlightVariableDimension20
Field label Floodlight Variable 20
Field type dimension
Data type string.text.value
floodlightVariableDimension21
Field label Floodlight Variable 21
Field type dimension
Data type string.text.value
floodlightVariableDimension22
Field label Floodlight Variable 22
Field type dimension
Data type string.text.value
floodlightVariableDimension23
Field label Floodlight Variable 23
Field type dimension
Data type string.text.value
floodlightVariableDimension24
Field label Floodlight Variable 24
Field type dimension
Data type string.text.value
floodlightVariableDimension25
Field label Floodlight Variable 25
Field type dimension
Data type string.text.value
floodlightVariableDimension26
Field label Floodlight Variable 26
Field type dimension
Data type string.text.value
floodlightVariableDimension27
Field label Floodlight Variable 27
Field type dimension
Data type string.text.value
floodlightVariableDimension28
Field label Floodlight Variable 28
Field type dimension
Data type string.text.value
floodlightVariableDimension29
Field label Floodlight Variable 29
Field type dimension
Data type string.text.value
floodlightVariableDimension30
Field label Floodlight Variable 30
Field type dimension
Data type string.text.value
floodlightVariableDimension31
Field label Floodlight Variable 31
Field type dimension
Data type string.text.value
floodlightVariableDimension32
Field label Floodlight Variable 32
Field type dimension
Data type string.text.value
floodlightVariableDimension33
Field label Floodlight Variable 33
Field type dimension
Data type string.text.value
floodlightVariableDimension34
Field label Floodlight Variable 34
Field type dimension
Data type string.text.value
floodlightVariableDimension35
Field label Floodlight Variable 35
Field type dimension
Data type string.text.value
floodlightVariableDimension36
Field label Floodlight Variable 36
Field type dimension
Data type string.text.value
floodlightVariableDimension37
Field label Floodlight Variable 37
Field type dimension
Data type string.text.value
floodlightVariableDimension38
Field label Floodlight Variable 38
Field type dimension
Data type string.text.value
floodlightVariableDimension39
Field label Floodlight Variable 39
Field type dimension
Data type string.text.value
floodlightVariableDimension40
Field label Floodlight Variable 40
Field type dimension
Data type string.text.value
floodlightVariableDimension41
Field label Floodlight Variable 41
Field type dimension
Data type string.text.value
floodlightVariableDimension42
Field label Floodlight Variable 42
Field type dimension
Data type string.text.value
floodlightVariableDimension43
Field label Floodlight Variable 43
Field type dimension
Data type string.text.value
floodlightVariableDimension44
Field label Floodlight Variable 44
Field type dimension
Data type string.text.value
floodlightVariableDimension45
Field label Floodlight Variable 45
Field type dimension
Data type string.text.value
floodlightVariableDimension46
Field label Floodlight Variable 46
Field type dimension
Data type string.text.value
floodlightVariableDimension47
Field label Floodlight Variable 47
Field type dimension
Data type string.text.value
floodlightVariableDimension48
Field label Floodlight Variable 48
Field type dimension
Data type string.text.value
floodlightVariableDimension49
Field label Floodlight Variable 49
Field type dimension
Data type string.text.value
floodlightVariableDimension50
Field label Floodlight Variable 50
Field type dimension
Data type string.text.value
floodlightVariableDimension51
Field label Floodlight Variable 51
Field type dimension
Data type string.text.value
floodlightVariableDimension52
Field label Floodlight Variable 52
Field type dimension
Data type string.text.value
floodlightVariableDimension53
Field label Floodlight Variable 53
Field type dimension
Data type string.text.value
floodlightVariableDimension54
Field label Floodlight Variable 54
Field type dimension
Data type string.text.value
floodlightVariableDimension55
Field label Floodlight Variable 55
Field type dimension
Data type string.text.value
floodlightVariableDimension56
Field label Floodlight Variable 56
Field type dimension
Data type string.text.value
floodlightVariableDimension57
Field label Floodlight Variable 57
Field type dimension
Data type string.text.value
floodlightVariableDimension58
Field label Floodlight Variable 58
Field type dimension
Data type string.text.value
floodlightVariableDimension59
Field label Floodlight Variable 59
Field type dimension
Data type string.text.value
floodlightVariableDimension60
Field label Floodlight Variable 60
Field type dimension
Data type string.text.value
floodlightVariableDimension61
Field label Floodlight Variable 61
Field type dimension
Data type string.text.value
floodlightVariableDimension62
Field label Floodlight Variable 62
Field type dimension
Data type string.text.value
floodlightVariableDimension63
Field label Floodlight Variable 63
Field type dimension
Data type string.text.value
floodlightVariableDimension64
Field label Floodlight Variable 64
Field type dimension
Data type string.text.value
floodlightVariableDimension65
Field label Floodlight Variable 65
Field type dimension
Data type string.text.value
floodlightVariableDimension66
Field label Floodlight Variable 66
Field type dimension
Data type string.text.value
floodlightVariableDimension67
Field label Floodlight Variable 67
Field type dimension
Data type string.text.value
floodlightVariableDimension68
Field label Floodlight Variable 68
Field type dimension
Data type string.text.value
floodlightVariableDimension69
Field label Floodlight Variable 69
Field type dimension
Data type string.text.value
floodlightVariableDimension70
Field label Floodlight Variable 70
Field type dimension
Data type string.text.value
floodlightVariableDimension71
Field label Floodlight Variable 71
Field type dimension
Data type string.text.value
floodlightVariableDimension72
Field label Floodlight Variable 72
Field type dimension
Data type string.text.value
floodlightVariableDimension73
Field label Floodlight Variable 73
Field type dimension
Data type string.text.value
floodlightVariableDimension74
Field label Floodlight Variable 74
Field type dimension
Data type string.text.value
floodlightVariableDimension75
Field label Floodlight Variable 75
Field type dimension
Data type string.text.value
floodlightVariableDimension76
Field label Floodlight Variable 76
Field type dimension
Data type string.text.value
floodlightVariableDimension77
Field label Floodlight Variable 77
Field type dimension
Data type string.text.value
floodlightVariableDimension78
Field label Floodlight Variable 78
Field type dimension
Data type string.text.value
floodlightVariableDimension79
Field label Floodlight Variable 79
Field type dimension
Data type string.text.value
floodlightVariableDimension80
Field label Floodlight Variable 80
Field type dimension
Data type string.text.value
floodlightVariableDimension81
Field label Floodlight Variable 81
Field type dimension
Data type string.text.value
floodlightVariableDimension82
Field label Floodlight Variable 82
Field type dimension
Data type string.text.value
floodlightVariableDimension83
Field label Floodlight Variable 83
Field type dimension
Data type string.text.value
floodlightVariableDimension84
Field label Floodlight Variable 84
Field type dimension
Data type string.text.value
floodlightVariableDimension85
Field label Floodlight Variable 85
Field type dimension
Data type string.text.value
floodlightVariableDimension86
Field label Floodlight Variable 86
Field type dimension
Data type string.text.value
floodlightVariableDimension87
Field label Floodlight Variable 87
Field type dimension
Data type string.text.value
floodlightVariableDimension88
Field label Floodlight Variable 88
Field type dimension
Data type string.text.value
floodlightVariableDimension89
Field label Floodlight Variable 89
Field type dimension
Data type string.text.value
floodlightVariableDimension90
Field label Floodlight Variable 90
Field type dimension
Data type string.text.value
floodlightVariableDimension91
Field label Floodlight Variable 91
Field type dimension
Data type string.text.value
floodlightVariableDimension92
Field label Floodlight Variable 92
Field type dimension
Data type string.text.value
floodlightVariableDimension93
Field label Floodlight Variable 93
Field type dimension
Data type string.text.value
floodlightVariableDimension94
Field label Floodlight Variable 94
Field type dimension
Data type string.text.value
floodlightVariableDimension95
Field label Floodlight Variable 95
Field type dimension
Data type string.text.value
floodlightVariableDimension96
Field label Floodlight Variable 96
Field type dimension
Data type string.text.value
floodlightVariableDimension97
Field label Floodlight Variable 97
Field type dimension
Data type string.text.value
floodlightVariableDimension98
Field label Floodlight Variable 98
Field type dimension
Data type string.text.value
floodlightVariableDimension99
Field label Floodlight Variable 99
Field type dimension
Data type string.text.value
floodlightVariableDimension100
Field label Floodlight Variable 100
Field type dimension
Data type string.text.value

FLOODLIGHT VARIABLE METRICS

floodlightVariableMetric1
Field label Floodlight Variable 1
Field type metric
Data type float.number.value
floodlightVariableMetric2
Field label Floodlight Variable 2
Field type metric
Data type float.number.value
floodlightVariableMetric3
Field label Floodlight Variable 3
Field type metric
Data type float.number.value
floodlightVariableMetric4
Field label Floodlight Variable 4
Field type metric
Data type float.number.value
floodlightVariableMetric5
Field label Floodlight Variable 5
Field type metric
Data type float.number.value
floodlightVariableMetric6
Field label Floodlight Variable 6
Field type metric
Data type float.number.value
floodlightVariableMetric7
Field label Floodlight Variable 7
Field type metric
Data type float.number.value
floodlightVariableMetric8
Field label Floodlight Variable 8
Field type metric
Data type float.number.value
floodlightVariableMetric9
Field label Floodlight Variable 9
Field type metric
Data type float.number.value
floodlightVariableMetric10
Field label Floodlight Variable 10
Field type metric
Data type float.number.value
floodlightVariableMetric11
Field label Floodlight Variable 11
Field type metric
Data type float.number.value
floodlightVariableMetric12
Field label Floodlight Variable 12
Field type metric
Data type float.number.value
floodlightVariableMetric13
Field label Floodlight Variable 13
Field type metric
Data type float.number.value
floodlightVariableMetric14
Field label Floodlight Variable 14
Field type metric
Data type float.number.value
floodlightVariableMetric15
Field label Floodlight Variable 15
Field type metric
Data type float.number.value
floodlightVariableMetric16
Field label Floodlight Variable 16
Field type metric
Data type float.number.value
floodlightVariableMetric17
Field label Floodlight Variable 17
Field type metric
Data type float.number.value
floodlightVariableMetric18
Field label Floodlight Variable 18
Field type metric
Data type float.number.value
floodlightVariableMetric19
Field label Floodlight Variable 19
Field type metric
Data type float.number.value
floodlightVariableMetric20
Field label Floodlight Variable 20
Field type metric
Data type float.number.value
floodlightVariableMetric21
Field label Floodlight Variable 21
Field type metric
Data type float.number.value
floodlightVariableMetric22
Field label Floodlight Variable 22
Field type metric
Data type float.number.value
floodlightVariableMetric23
Field label Floodlight Variable 23
Field type metric
Data type float.number.value
floodlightVariableMetric24
Field label Floodlight Variable 24
Field type metric
Data type float.number.value
floodlightVariableMetric25
Field label Floodlight Variable 25
Field type metric
Data type float.number.value
floodlightVariableMetric26
Field label Floodlight Variable 26
Field type metric
Data type float.number.value
floodlightVariableMetric27
Field label Floodlight Variable 27
Field type metric
Data type float.number.value
floodlightVariableMetric28
Field label Floodlight Variable 28
Field type metric
Data type float.number.value
floodlightVariableMetric29
Field label Floodlight Variable 29
Field type metric
Data type float.number.value
floodlightVariableMetric30
Field label Floodlight Variable 30
Field type metric
Data type float.number.value
floodlightVariableMetric31
Field label Floodlight Variable 31
Field type metric
Data type float.number.value
floodlightVariableMetric32
Field label Floodlight Variable 32
Field type metric
Data type float.number.value
floodlightVariableMetric33
Field label Floodlight Variable 33
Field type metric
Data type float.number.value
floodlightVariableMetric34
Field label Floodlight Variable 34
Field type metric
Data type float.number.value
floodlightVariableMetric35
Field label Floodlight Variable 35
Field type metric
Data type float.number.value
floodlightVariableMetric36
Field label Floodlight Variable 36
Field type metric
Data type float.number.value
floodlightVariableMetric37
Field label Floodlight Variable 37
Field type metric
Data type float.number.value
floodlightVariableMetric38
Field label Floodlight Variable 38
Field type metric
Data type float.number.value
floodlightVariableMetric39
Field label Floodlight Variable 39
Field type metric
Data type float.number.value
floodlightVariableMetric40
Field label Floodlight Variable 40
Field type metric
Data type float.number.value
floodlightVariableMetric41
Field label Floodlight Variable 41
Field type metric
Data type float.number.value
floodlightVariableMetric42
Field label Floodlight Variable 42
Field type metric
Data type float.number.value
floodlightVariableMetric43
Field label Floodlight Variable 43
Field type metric
Data type float.number.value
floodlightVariableMetric44
Field label Floodlight Variable 44
Field type metric
Data type float.number.value
floodlightVariableMetric45
Field label Floodlight Variable 45
Field type metric
Data type float.number.value
floodlightVariableMetric46
Field label Floodlight Variable 46
Field type metric
Data type float.number.value
floodlightVariableMetric47
Field label Floodlight Variable 47
Field type metric
Data type float.number.value
floodlightVariableMetric48
Field label Floodlight Variable 48
Field type metric
Data type float.number.value
floodlightVariableMetric49
Field label Floodlight Variable 49
Field type metric
Data type float.number.value
floodlightVariableMetric50
Field label Floodlight Variable 50
Field type metric
Data type float.number.value
floodlightVariableMetric51
Field label Floodlight Variable 51
Field type metric
Data type float.number.value
floodlightVariableMetric52
Field label Floodlight Variable 52
Field type metric
Data type float.number.value
floodlightVariableMetric53
Field label Floodlight Variable 53
Field type metric
Data type float.number.value
floodlightVariableMetric54
Field label Floodlight Variable 54
Field type metric
Data type float.number.value
floodlightVariableMetric55
Field label Floodlight Variable 55
Field type metric
Data type float.number.value
floodlightVariableMetric56
Field label Floodlight Variable 56
Field type metric
Data type float.number.value
floodlightVariableMetric57
Field label Floodlight Variable 57
Field type metric
Data type float.number.value
floodlightVariableMetric58
Field label Floodlight Variable 58
Field type metric
Data type float.number.value
floodlightVariableMetric59
Field label Floodlight Variable 59
Field type metric
Data type float.number.value
floodlightVariableMetric60
Field label Floodlight Variable 60
Field type metric
Data type float.number.value
floodlightVariableMetric61
Field label Floodlight Variable 61
Field type metric
Data type float.number.value
floodlightVariableMetric62
Field label Floodlight Variable 62
Field type metric
Data type float.number.value
floodlightVariableMetric63
Field label Floodlight Variable 63
Field type metric
Data type float.number.value
floodlightVariableMetric64
Field label Floodlight Variable 64
Field type metric
Data type float.number.value
floodlightVariableMetric65
Field label Floodlight Variable 65
Field type metric
Data type float.number.value
floodlightVariableMetric66
Field label Floodlight Variable 66
Field type metric
Data type float.number.value
floodlightVariableMetric67
Field label Floodlight Variable 67
Field type metric
Data type float.number.value
floodlightVariableMetric68
Field label Floodlight Variable 68
Field type metric
Data type float.number.value
floodlightVariableMetric69
Field label Floodlight Variable 69
Field type metric
Data type float.number.value
floodlightVariableMetric70
Field label Floodlight Variable 70
Field type metric
Data type float.number.value
floodlightVariableMetric71
Field label Floodlight Variable 71
Field type metric
Data type float.number.value
floodlightVariableMetric72
Field label Floodlight Variable 72
Field type metric
Data type float.number.value
floodlightVariableMetric73
Field label Floodlight Variable 73
Field type metric
Data type float.number.value
floodlightVariableMetric74
Field label Floodlight Variable 74
Field type metric
Data type float.number.value
floodlightVariableMetric75
Field label Floodlight Variable 75
Field type metric
Data type float.number.value
floodlightVariableMetric76
Field label Floodlight Variable 76
Field type metric
Data type float.number.value
floodlightVariableMetric77
Field label Floodlight Variable 77
Field type metric
Data type float.number.value
floodlightVariableMetric78
Field label Floodlight Variable 78
Field type metric
Data type float.number.value
floodlightVariableMetric79
Field label Floodlight Variable 79
Field type metric
Data type float.number.value
floodlightVariableMetric80
Field label Floodlight Variable 80
Field type metric
Data type float.number.value
floodlightVariableMetric81
Field label Floodlight Variable 81
Field type metric
Data type float.number.value
floodlightVariableMetric82
Field label Floodlight Variable 82
Field type metric
Data type float.number.value
floodlightVariableMetric83
Field label Floodlight Variable 83
Field type metric
Data type float.number.value
floodlightVariableMetric84
Field label Floodlight Variable 84
Field type metric
Data type float.number.value
floodlightVariableMetric85
Field label Floodlight Variable 85
Field type metric
Data type float.number.value
floodlightVariableMetric86
Field label Floodlight Variable 86
Field type metric
Data type float.number.value
floodlightVariableMetric87
Field label Floodlight Variable 87
Field type metric
Data type float.number.value
floodlightVariableMetric88
Field label Floodlight Variable 88
Field type metric
Data type float.number.value
floodlightVariableMetric89
Field label Floodlight Variable 89
Field type metric
Data type float.number.value
floodlightVariableMetric90
Field label Floodlight Variable 90
Field type metric
Data type float.number.value
floodlightVariableMetric91
Field label Floodlight Variable 91
Field type metric
Data type float.number.value
floodlightVariableMetric92
Field label Floodlight Variable 92
Field type metric
Data type float.number.value
floodlightVariableMetric93
Field label Floodlight Variable 93
Field type metric
Data type float.number.value
floodlightVariableMetric94
Field label Floodlight Variable 94
Field type metric
Data type float.number.value
floodlightVariableMetric95
Field label Floodlight Variable 95
Field type metric
Data type float.number.value
floodlightVariableMetric96
Field label Floodlight Variable 96
Field type metric
Data type float.number.value
floodlightVariableMetric97
Field label Floodlight Variable 97
Field type metric
Data type float.number.value
floodlightVariableMetric98
Field label Floodlight Variable 98
Field type metric
Data type float.number.value
floodlightVariableMetric99
Field label Floodlight Variable 99
Field type metric
Data type float.number.value
floodlightVariableMetric100
Field label Floodlight Variable 100
Field type metric
Data type float.number.value
lastImpressionAttributedTransactionCount
Field label View-through Transaction Count
Field type metric
Data type float.number.value
lastClickAttributedTransactionCount
Field label Click-through Transaction Count
Field type metric
Data type float.number.value

IN STREAM VIDEO

companionCreative
Field label Companion creative
Field type dimension
Data type string.text.value
companionCreativeId
Field label Companion creative ID
Field type dimension
Data type string.text.value
companionCreativeSize
Field label Companion creative pixel size
Field type dimension
Data type string.text.value
videoCompanionClicks
Field label Companion clicks
Field type metric
Data type int.number.value
videoCompanionImpressions
Field label Companion impressions
Field type metric
Data type int.number.value
richMediaVideoTrueViews
Field label Video true views (deprecated)
Field type metric
Data type int.number.value
richMediaTrueViewViews
Field label TrueView Views
Description TrueView Views
Field type metric
Data type int.number.value

KEYWORD

keyword
Field label Keyword
Field type dimension
Data type string.text.value

LOCATION

country
Field label Country
Field type dimension
Data type string.geo.country
state
Field label Region
Field type dimension
Data type string.geo.region
dmaRegion
Field label Designated market area (DMA)
Field type dimension
Data type string.text.value
city
Field label City
Field type dimension
Data type string.geo.city
zipCode
Field label Postal code
Field type dimension
Data type string.geo.zip

MEDIA COST

activityDeliveryStatus
Field label Activity Delivery Status
Field type metric
Data type float.number.value
clickDeliveryStatus
Field label Click delivery status
Field type metric
Data type float.number.value
costPerActivity
Field label Cost per activity
Field type metric
Data type float.number.value
costPerClick
Field label Cost per click
Field type metric
Data type float.number.value
costPerRevenue
Field label Cost per revenue
Field type metric
Data type float.number.value
effectiveCpm
Field label Effective CPM
Field type metric
Data type float.number.value
impressionDeliveryStatus
Field label Impression Delivery Status
Field type metric
Data type float.number.value
mediaCost
Field label Media cost
Field type metric
Data type float.number.value
plannedMediaCost
Field label Planned media cost
Field type metric
Data type float.number.value

PLACEMENT

domain
Field label Domain
Field type dimension
Data type string.text.value
placement
Field label Placement
Field type dimension
Data type string.text.value
placementCompatibility
Field label Placement compatibility
Field type dimension
Data type string.text.value
placementCostStructure
Field label Placement cost structure
Field type dimension
Data type string.text.value
placementEndDate
Field label Placement end date
Field type dimension
Data type string.time.date
placementId
Field label Placement ID
Field type dimension
Data type string.text.value
placementRate
Field label Placement rate
Field type dimension
Data type string.text.value
placementSize
Field label Placement pixel size
Field type dimension
Data type string.text.value
placementStartDate
Field label Placement start date
Field type dimension
Data type string.time.date
placementStrategy
Field label Placement strategy
Field type dimension
Data type string.text.value
placementTotalBookedUnits
Field label Placement total booked units
Field type dimension
Data type string.text.value
placementTotalPlannedMediaCost
Field label Placement total planned media cost
Field type dimension
Data type string.text.value
paymentSource
Field label Payment source
Field type dimension
Data type string.text.value
renderingId
Field label Rendering ID
Field type dimension
Data type string.text.value
site
Field label Site (DCM)
Field type dimension
Data type string.text.value
siteDirectory
Field label Site (site directory)
Field type dimension
Data type string.text.value
siteDirectoryId
Field label Site ID (site directory)
Field type dimension
Data type string.text.value
siteId
Field label Site ID (DCM)
Field type dimension
Data type string.text.value
siteKeyname
Field label Site keyname
Field type dimension
Data type string.text.value
app
Field label App
Description The mobile app where your ads served
Field type dimension
Data type string.text.value
appId
Field label App ID
Description The Google Play Store ID or iOS App Store ID of an app
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

REACH (PERCENT)

cookieReachDuplicateImpressionReachPercent
Field label Cookie Reach: Duplicate impression reach %
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
cookieReachDuplicateClickReachPercent
Field label Cookie Reach: Duplicate click reach %
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
cookieReachDuplicateTotalReachPercent
Field label Cookie Reach: Duplicate total reach %
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
cookieReachExclusiveImpressionReachPercent
Field label Cookie Reach: Exclusive impression reach %
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
cookieReachExclusiveClickReachPercent
Field label Cookie Reach: Exclusive click reach %
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
cookieReachExclusiveTotalReachPercent
Field label Cookie Reach: Exclusive total reach %
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
cookieReachOverlapImpressionReachPercent
Field label Cookie Reach: Overlap impression reach %
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
cookieReachOverlapClickReachPercent
Field label Cookie Reach: Overlap click reach %
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
cookieReachOverlapTotalReachPercent
Field label Cookie Reach: Overlap total reach %
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric

REACH (SLOW)

incrementalClickReach
Field label Cookie Reach: Incremental click reach
Field type metric
Data type int.number.value
incrementalImpressionReach
Field label Cookie Reach: Incremental impression reach
Field type metric
Data type int.number.value
incrementalTotalReach
Field label Cookie Reach: Incremental total reach
Field type metric
Data type int.number.value
impressionReach
Field label Cookie Reach: Impression reach
Field type metric
Data type int.number.value
clickReach
Field label Cookie Reach: Click reach
Field type metric
Data type int.number.value
totalReach
Field label Cookie Reach: Total reach
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
averageImpressionFrequency
Field label Cookie Reach: Average impression frequency
Field type metric
Data type float.number.value
cookieReachDuplicateImpressionReach
Field label Cookie Reach: Duplicate impression reach
Field type metric
Data type int.number.value
cookieReachDuplicateClickReach
Field label Cookie Reach: Duplicate click reach
Field type metric
Data type int.number.value
cookieReachDuplicateTotalReach
Field label Cookie Reach: Duplicated total reach
Field type metric
Data type int.number.value
cookieReachExclusiveImpressionReach
Field label Cookie Reach: Exclusive impression reach
Field type metric
Data type int.number.value
cookieReachExclusiveClickReach
Field label Cookie Reach: Exclusive click reach
Field type metric
Data type int.number.value
cookieReachExclusiveTotalReach
Field label Cookie Reach: Exclusive total reach
Field type metric
Data type int.number.value
cookieReachOverlapImpressionReach
Field label Cookie Reach: Overlap impression reach
Field type metric
Data type int.number.value
cookieReachOverlapClickReach
Field label Cookie Reach: Overlap click reach
Field type metric
Data type int.number.value
cookieReachOverlapTotalReach
Field label Cookie Reach: Overlap total reach
Field type metric
Data type int.number.value

RICH MEDIA

richMediaCustomVariable
Field label Custom variable
Field type dimension
Data type string.text.value
richMediaVideo4asaId
Field label Video 4 As Ad-ID
Field type dimension
Data type string.text.value
richMediaVideoLength
Field label Video length
Field type dimension
Data type string.text.value
richMediaEventTypeIdAndName
Field label Rich Media Event
Field type dimension
Data type string.text.value
richMediaAverageDisplayTime
Field label Average display time
Field type metric
Data type float.number.value
Aggregation Non-aggregatable metric
richMediaAverageExpansionTime
Field label Average expansion time
Field type metric
Data type float.number.value
Aggregation Non-aggregatable metric
richMediaAverageInteractionTime
Field label Average interaction time
Field type metric
Data type float.number.value
richMediaCustomAverageTime
Field label Average time
Field type metric
Data type float.number.value
richMediaBackupImages
Field label Backup image
Field type metric
Data type int.number.value
richMediaCodeServes
Field label Code serves
Field type metric
Data type int.number.value
richMediaCustomCounters
Field label Counters
Field type metric
Data type int.number.value
richMediaCustomVariableCount1
Field label Custom variable count 1
Field type metric
Data type int.number.value
richMediaCustomVariableCount2
Field label Custom variable count 2
Field type metric
Data type int.number.value
richMediaCustomExits
Field label Exits
Field type metric
Data type int.number.value
richMediaExpansionTime
Field label Expansion time
Field type metric
Data type int.number.value
richMediaExpansions
Field label Expansions
Field type metric
Data type int.number.value
richMediaAverageFullScreenViewTime
Field label Full-screen average view time
Field type metric
Data type float.number.value
richMediaFullScreenImpressions
Field label Full-screen impressions
Field type metric
Data type int.number.value
richMediaFullScreenVideoCompletes
Field label Full-screen video completions
Field type metric
Data type int.number.value
richMediaFullScreenVideoPlays
Field label Full-Screen video plays
Field type metric
Data type int.number.value
richMediaInteractionRate
Field label Interaction Rate
Field type metric
Data type float.number.ratio
richMediaInteractiveImpressions
Field label Interactive impressions
Field type metric
Data type int.number.value
richMediaManualCloses
Field label Manual Closes
Field type metric
Data type int.number.value
richMediaClickRate
Field label Rich Media Click Rate
Field type metric
Data type float.number.ratio
richMediaClicks
Field label Rich media clicks
Field type metric
Data type int.number.value
richMediaImpressions
Field label Rich media Impressions
Field type metric
Data type int.number.value
richMediaCustomTimers
Field label Timers
Field type metric
Data type int.number.value
richMediaDisplayTime
Field label Total display time
Field type metric
Data type int.number.value
richMediaInteractionTime
Field label Total interaction time
Field type metric
Data type int.number.value
richMediaInteractions
Field label Total interactions
Field type metric
Data type int.number.value
richMediaAverageVideoViewTime
Field label Video average view time
Field type metric
Data type float.number.value
richMediaVideoFirstQuartileCompletes
Field label Video First quartile completions
Field type metric
Data type int.number.value
richMediaVideoThirdQuartileCompletes
Field label Video Third quartile completions
Field type metric
Data type int.number.value
richMediaVideoCompanionClicks
Field label Video companion clicks
Field type metric
Data type int.number.value
richMediaVideoCompletions
Field label Video completions
Field type metric
Data type int.number.value
richMediaVideoFullScreens
Field label Video full-screen
Field type metric
Data type int.number.value
richMediaVideoInteractionRate
Field label Video Interaction Rate
Field type metric
Data type float.number.ratio
richMediaVideoInteractions
Field label Video interactions
Field type metric
Data type int.number.value
richMediaVideoMidpoints
Field label Video midpoints
Field type metric
Data type int.number.value
richMediaVideoMutes
Field label Video mutes
Field type metric
Data type int.number.value
richMediaVideoPauses
Field label Video pauses
Field type metric
Data type int.number.value
richMediaVideoPlays
Field label Video plays
Field type metric
Data type int.number.value
richMediaVideoProgressEvents
Field label Video progress events
Field type metric
Data type int.number.value
richMediaVideoReplays
Field label Video replays
Field type metric
Data type int.number.value
richMediaVideoSkips
Field label Video skips
Field type metric
Data type int.number.value
richMediaVideoStops
Field label Video stops
Field type metric
Data type int.number.value
richMediaVideoUnmutes
Field label Video unmutes
Field type metric
Data type int.number.value
richMediaVideoViewRate
Field label Video view rate
Field type metric
Data type float.number.ratio
richMediaVideoViews
Field label Video views
Field type metric
Data type int.number.value

ROADBLOCK

packageRoadblock
Field label Package/roadblock
Field type dimension
Data type string.text.value
packageRoadblockId
Field label Package/roadblock ID
Field type dimension
Data type string.text.value
packageRoadblockStrategy
Field label Package/roadblock strategy
Field type dimension
Data type string.text.value
packageRoadblockTotalBookedUnits
Field label Package/roadblock total booked units
Field type dimension
Data type string.text.value

SEARCH

naturalSearchEngineCountry
Field label Natural search engine country
Field type dimension
Data type string.geo.country
naturalSearchEngineProperty
Field label Natural search engine property
Field type dimension
Data type string.text.value
naturalSearchLandingPage
Field label Natural search landing page
Field type dimension
Data type string.text.value
naturalSearchLandingPageQueryString
Field label Natural search landing page query string
Field type dimension
Data type string.text.value
naturalSearchProcessedLandingPage
Field label Natural search processed landing page
Field type dimension
Data type string.text.value
naturalSearchProcessedLandingPageQueryString
Field label Natural search processed landing page query string
Field type dimension
Data type string.text.value
naturalSearchQuery
Field label Natural search query
Field type dimension
Data type string.text.value
landingPageUrl
Field label Landing Page URL
Field type dimension
Data type string.text.url
paidSearchAd
Field label Paid search ad
Field type dimension
Data type string.text.value
paidSearchAdGroup
Field label Paid search ad group
Field type dimension
Data type string.text.value
paidSearchAdGroupId
Field label Paid search ad group ID
Field type dimension
Data type string.text.value
paidSearchAdId
Field label Paid search ad ID
Field type dimension
Data type string.text.value
paidSearchAdvertiser
Field label Paid search advertiser
Field type dimension
Data type string.text.value
paidSearchAdvertiserId
Field label Paid search advertiser ID
Field type dimension
Data type string.text.value
paidSearchAgency
Field label Paid search agency
Field type dimension
Data type string.text.value
paidSearchAgencyId
Field label Paid search agency ID
Field type dimension
Data type string.text.value
paidSearchBidStrategy
Field label Paid search bid strategy
Field type dimension
Data type string.text.value
paidSearchBidStrategyId
Field label Paid search bid strategy ID
Field type dimension
Data type string.text.value
paidSearchCampaign
Field label Paid search campaign
Field type dimension
Data type string.text.value
paidSearchCampaignId
Field label Paid search campaign ID
Field type dimension
Data type string.text.value
paidSearchEngineAccount
Field label Paid search engine account
Field type dimension
Data type string.text.value
paidSearchEngineAccountId
Field label Paid search engine account ID
Field type dimension
Data type string.text.value
paidSearchKeyword
Field label Paid search keyword
Field type dimension
Data type string.text.value
paidSearchKeywordId
Field label Paid search keyword ID
Field type dimension
Data type string.text.value
paidSearchLandingPageUrl
Field label Paid search landing page URL
Field type dimension
Data type string.text.url
paidSearchLegacyKeywordId
Field label Paid search legacy keyword ID
Field type dimension
Data type string.text.value
paidSearchMatchType
Field label Paid search match type
Field type dimension
Data type string.text.value
naturalSearchActions
Field label Natural search actions
Field type metric
Data type float.number.value
naturalSearchClicks
Field label Natural search clicks
Field type metric
Data type int.number.value
naturalSearchRevenue
Field label Natural search revenue
Field type metric
Data type float.number.value
naturalSearchTransactions
Field label Natural search transactions
Field type metric
Data type float.number.value
paidSearchActionConversionPercentage
Field label Floodlight: Paid Search Action Conversion Percentage
Field type metric
Data type float.number.ratio
paidSearchActions
Field label Paid search actions
Field type metric
Data type float.number.value
paidSearchAverageCostPerAction
Field label Floodlight: paid search average cost per action
Field type metric
Data type float.number.value
paidSearchAverageCostPerTransaction
Field label Floodlight: paid search average cost per transaction
Field type metric
Data type float.number.value
paidSearchAverageDfaTransactionAmount
Field label Floodlight: paid search average DFA transaction amount
Field type metric
Data type float.number.value
paidSearchAveragePosition
Field label Paid search average position
Field type metric
Data type float.number.value
paidSearchClickRate
Field label Paid search click rate
Field type metric
Data type float.number.ratio
paidSearchClicks
Field label Paid search clicks
Field type metric
Data type int.number.value
paidSearchCost
Field label Paid search cost
Field type metric
Data type float.number.value
paidSearchImpressions
Field label Paid search impressions
Field type metric
Data type int.number.value
paidSearchRevenue
Field label Paid search revenue
Field type metric
Data type float.number.value
paidSearchSpendPerTransactionRevenue
Field label Floodlight: Paid search spend per transaction revenue
Field type metric
Data type float.number.value
paidSearchTransactionConversionPercentage
Field label Floodlight: Paid Search Transaction Conversion Percentage
Field type metric
Data type float.number.ratio
paidSearchTransactionRevenuePerSpend
Field label Floodlight: Paid search transaction revenue per spend
Field type metric
Data type float.number.value
paidSearchTransactions
Field label Paid search transactions
Field type metric
Data type float.number.value
paidSearchVisits
Field label Paid search visits
Field type metric
Data type int.number.value

SYSTEM

browserPlatform
Field label Browser/platform
Field type dimension
Data type string.text.value
operatingSystem
Field label Operating system
Field type dimension
Data type string.text.value
operatingSystemVersion
Field label Operating system version
Field type dimension
Data type string.text.value
ordValue
Field label ORD Value
Field type dimension
Data type string.text.value
platformType
Field label Platform type
Field type dimension
Data type string.text.value
eventPlatformType
Field label Attributed event platform type
Field type dimension
Data type string.text.value
connectionType
Field label Connection type
Field type dimension
Data type string.text.value
connectionSpeed
Field label Connection speed
Field type dimension
Data type string.text.value
mobileCarrier
Field label Mobile carrier
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
Year
Field label Year
Field type dimension
Data type string.time.year
Month
Field label Month
Field type dimension
Data type string.time.month
Yearmonth
Field label Year & Month
Field type dimension
Data type string.time.yearmonth
yearweek
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
yearweekiso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
yearweekiso_daterange
Field label Week (Mon-Sun, dates)
Field type dimension
Data type string.text.value
dayOfMonth
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
Date
Field label Date
Field type dimension
Data type string.time.date
Hour
Field label Hour
Field type dimension
Data type string.time.hour

UNIQUE REACH (BETA)

uniqueReachAverageImpressionFrequency
Field label Unique Reach: Average impression frequency
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
uniqueReachImpressionReach
Field label Unique Reach: Impression reach
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
uniqueReachClickReach
Field label Unique Reach: Click reach
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric
uniqueReachTotalReach
Field label Unique Reach: Total reach
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric

USERS

userList
Field label User list
Field type dimension
Data type string.text.value
userListCurrentSize
Field label User list current size
Field type dimension
Data type string.text.value
userListDescription
Field label User list description
Field type dimension
Data type string.text.value
userListId
Field label User list ID
Field type dimension
Data type string.text.value
userListMembershipLifeSpan
Field label User list membership life span
Field type dimension
Data type string.text.value

VERIFICATION

sensitiveCategory
Field label Sensitive categories
Description Category type used to classify content where ads were displayed, such as "Adult", "Suggestive", "Politics", etc. If it cannot be classified, it will be as "(not set)"
Field type dimension
Data type string.text.value
verificationClassifiedImpressions
Field label Classified impressions
Field type metric
Data type int.number.value
verificationPublisherProblems
Field label Publisher problems
Field type metric
Data type int.number.value
verificationReportingProblems
Field label Reporting problems
Field type metric
Data type int.number.value
verificationServingProblems
Field label Serving problems
Field type metric
Data type int.number.value
verificationVerifiableImpressions
Field label Verifiable impressions
Field type metric
Data type int.number.value
verificationWarnings
Field label Warnings
Field type metric
Data type int.number.value