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Yandex.Direct metrics and dimensions

  • Updated on Mar 5, 2026
  • Published on Aug 5, 2025
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Supermetrics brings all your Yandex.Direct data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

21 metrics55 dimensions

ACCOUNT

accountId
Field label Account ID
Field type dimension
Data type string.text.value
accountName
Field label Account name
Field type dimension
Data type string.text.value
Currency
Field label Currency
Field type dimension
Data type string.currency.code

AD

AdFormat
Field label Ad format
Description Format of the ad impression: IMAGE — With an image, TEXT — A text ad, VIDEO — With video
Field type dimension
Data type string.text.value
AdGroupId
Field label Ad group ID
Description ID of the ad group
Field type dimension
Data type string.text.value
AdGroupName
Field label Ad group name
Description Name of the ad group
Field type dimension
Data type string.text.value
AdId
Field label Ad ID
Description The ad ID
Field type dimension
Data type string.text.value
AdNetworkType
Field label Ad network type
Description The type of advertising place where the ad is shown: SEARCH — In search results, AD_NETWORK — On ad networks
Field type dimension
Data type string.text.value
Href
Field label Ad destination URL
Description Link to the advertiser's website
Field type dimension
Data type string.text.url

AD METRICS

Impressions
Field label Impressions
Description Number of impressions
Field type metric
Data type int.number.value
Clicks
Field label Clicks
Description The number of clicks
Field type metric
Data type int.number.value
Cost
Field label Cost
Description Campaign cost in the account currency
Field type metric
Data type float.currency.value
Cost_eur
Field label Cost (EUR)
Description Campaign cost converted to euros
Field type metric
Data type float.currency.value
Services Currency conversion
Cost_gbp
Field label Cost (GBP)
Description Campaign cost converted to British pounds
Field type metric
Data type float.currency.value
Services Currency conversion
Cost_usd
Field label Cost (USD)
Description Campaign cost converted to US dollars
Field type metric
Data type float.currency.value
Services Currency conversion
Ctr
Field label CTR (%)
Description CTR as a percent
Field type metric
Data type float.number.percentage
AvgClickPosition
Field label Avg. click position
Description Where the ad was clicked, Calculated using only clicks on the first page of Yandex search results. The top position is assigned the number 1
Field type metric
Data type float.number.value
Aggregation Non-aggregatable metric
AvgCpc
Field label CPC
Description Average cost per click
Field type metric
Data type float.currency.value
AvgImpressionPosition
Field label Avg. impression position
Description Average display position of the ad. Calculated using only displays on the first page of Yandex search results. The top position is assigned the number 1
Field type metric
Data type float.number.value
Aggregation Non-aggregatable metric
WeightedImpressions
Field label Weight impressions
Description WeightedImpressions = Impressions × AvgTrafficVolume / 100
Field type metric
Data type float.number.value
Aggregation Non-aggregatable metric

CAMPAIGN

CampaignId
Field label Campaign ID
Description The campaign ID
Field type dimension
Data type string.text.value
CampaignName
Field label Campaign name
Description The campaign name
Field type dimension
Data type string.text.value
CampaignType
Field label Campaign type
Description The type of campaign: TEXT_CAMPAIGN, MOBILE_APP_CAMPAIGN, DYNAMIC_TEXT_CAMPAIGN
Field type dimension
Data type string.text.value

CONVERSIONS

ConversionRate
Field label Conversion rate
Description Conversions as a percent of the total number of sessions
Field type metric
Data type float.number.percentage
Conversions
Field label Conversions
Description The number of conversions
Field type metric
Data type int.number.value
CostPerConversion
Field label Cost per conversion
Description The average cost of reaching a goal (according to Yandex.Metrica data): the ratio of the cost of clicks to the number of conversions
Field type metric
Data type float.currency.value
Revenue
Field label Revenue
Description Revenue (according to Yandex.Metrica data)
Field type metric
Data type float.currency.value
Profit
Field label Profit
Description Calculated as the total revenue for goals minus the cost of clicks
Field type metric
Data type float.currency.value
GoalsRoi
Field label Return on investment
Description The return on investment in advertising, up to two decimal places
Field type metric
Data type float.currency.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEVICE

Device
Field label User device type
Description The type of device the ad was shown on: DESKTOP, MOBILE or TABLET
Field type dimension
Data type string.text.value
MobilePlatform
Field label Operating system type
Description OS type: ANDROID, IOS, OTHER or UNKNOWN
Field type dimension
Data type string.text.value
CarrierType
Field label Type of connection
Description The type of targeting criteria set by the advertiser
Field type dimension
Data type string.text.value

DISPLAY

Slot
Field label Ad display location in SERP
Description The ad display place: PREMIUMBLOCK — Premium Placement, OTHER — Other ad blocks
Field type dimension
Data type string.text.value
Placement
Field label Ad placement website
Description Name of the site where the ad is being displayed
Field type dimension
Data type string.text.value
ClickType
Field label Part of the ad clicked
Description The type of connection: CELLULAR — Mobile connection, STATIONARY — Wi-Fi or wired internet access, UNKNOWN — The type couldn‘t be detected
Field type dimension
Data type string.text.value
ExternalNetworkName
Field label Ad exchange company name
Description The name of the ad exchange (SSP)
Field type dimension
Data type string.text.value

KEYWORDS

MatchedKeyword
Field label Matched keyword
Description The matched keyword
Field type dimension
Data type string.text.value
MatchType
Field label Keyword match type
Description Keyword match type: RELATED_KEYWORD — Impression for a related keyword, SYNONYM — Impression for a keyword synonym, NONE — All other cases
Field type dimension
Data type string.text.value

LOCATION

LocationOfPresenceId
Field label User region ID
Description ID of the region where the user is located
Field type dimension
Data type string.geo.zip
LocationOfPresenceName
Field label User region name
Description Name of the region where the user is located
Field type dimension
Data type string.geo.region
TargetingLocationId
Field label Targeting region ID
Description ID of the targeting region. If extended geo-targeting is used, it may differ from the region of the user's location
Field type dimension
Data type string.geo.zip
TargetingLocationName
Field label Targeting region name
Description Name of the targeting region
Field type dimension
Data type string.geo.region

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

SITE METRICS

BounceRate
Field label Bounce rate
Description The percentage of bounces in the total number of sessions (according to Yandex.Metrica data)
Field type metric
Data type float.number.percentage
Aggregation Non-aggregatable metric
Bounces
Field label Bounces
Description The number of bounces (according to Yandex.Metrica data)
Field type metric
Data type int.number.value
Sessions
Field label Sessions
Description Number of sessions. For mobile app ads, the number of clicks is shown as the number of visits
Field type metric
Data type int.number.value
AvgPageviews
Field label Avg. pageviews
Description The average session depth on the site, meaning the number of pages viewed
Field type metric
Data type int.number.value
Aggregation Non-aggregatable metric

TARGET GROUP

Criterion
Field label Targeting criteria
Description The name or text of the targeting criteria set by the advertiser
Field type dimension
Data type string.text.value
CriterionId
Field label Targeting criteria ID
Description The ID of the targeting criteria set by the advertiser
Field type dimension
Data type string.text.value
CriterionType
Field label Targeting criteria type
Description The type of targeting criteria set by the advertiser
Field type dimension
Data type string.text.value
RlAdjustmentId
Field label Retargeting list
Description ID of a retargeting list used for applying bid adjustments for website users
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
yearOfWeek
Field label Year of week
Field type dimension
Data type string.time.year
yearMonth
Field label Year & month
Field type dimension
Data type string.time.yearmonth
quarter
Field label Quarter
Field type dimension
Data type string.time.quarter
month
Field label Month
Field type dimension
Data type string.time.month
yearWeekIso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweek
yearWeek
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweekiso
isoWeek
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
dayOfWeek
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweek
date
Field label Date
Field type dimension
Data type string.time.date

USER

Age
Field label Age
Description The user‘s age group: one of the values AGE_0_17, AGE_18_24, AGE_25_34, AGE_35_44, AGE_45 or UNKNOWN
Field type dimension
Data type string.person.age
Gender
Field label Gender
Description The user‘s gender: GENDER_MALE, GENDER_FEMALE or UNKNOWN
Field type dimension
Data type string.person.gender

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