Plausible metrics and dimensions

  • Updated on Mar 18, 2026
  • Published on Dec 29, 2025
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Supermetrics brings all your Plausible data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

10 metrics47 dimensions

CONVERSIONS

goal
Field label Goal
Description A custom action that you want your users to take. The value is the goal's display_name
Field type dimension
Data type string.text.value
total_conversions
Field label Total conversions
Description The number of events (pageviews + custom events)
Field type metric
Data type int.number.value
conversion_rate
Field label Conversion rate
Description The ratio of visitors that take a desired action such as subscribing to a newsletter or signing up for an account. Requires Goal dimension to be selected
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEVICES

browser
Field label Browser
Description Name of the browser vendor. Most popular ones are Chrome, Safari and Firefox
Field type dimension
Data type string.text.value
browser_version
Field label Browser version
Description Version number of the browser used by the visitor
Field type dimension
Data type string.text.value
os
Field label OS
Description Name of the operating system. Most popular ones are Mac, Windows, iOS and Android
Field type dimension
Data type string.text.value
os_version
Field label OS version
Description Version number of the operating system used by the visitor
Field type dimension
Data type string.text.value
screen_size
Field label Screen size
Description Device type. Possible values are Desktop, Laptop, Tablet and Mobile
Field type dimension
Data type string.text.value

ENTRY PAGES

entry_page
Field label Entry page
Description Page on which the visit session started (landing page)
Field type dimension
Data type string.text.value

EXIT PAGES

exit_page
Field label Exit page
Description Page on which the visit session ended (last page viewed)
Field type dimension
Data type string.text.value

LOCATIONS

country
Field label Country
Description Name of the visitor country
Field type dimension
Data type string.geo.country
region
Field label Region
Description Name of the visitor region
Field type dimension
Data type string.geo.region
city
Field label City
Description Name of the visitor city
Field type dimension
Data type string.geo.city

PAGES

page
Field label Page
Description Pathname of the page where the event is triggered
Field type dimension
Data type string.text.value
time_on_page
Field label Time on page
Description Average time in seconds spent on a page per visit. Requires Page dimension to be selected
Field type metric
Data type int.duration.seconds
scroll_depth
Field label Scroll depth
Description Page scroll depth averaged per session. Requires Page dimension to be selected
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

SITE

site_domain
Field label Site domain
Description Domain of your site on Plausible
Field type dimension
Data type string.text.value
timezone
Field label Timezone
Description Timezone name of your site on Plausible
Field type dimension
Data type string.time.timezone

STATS

total_visits
Field label Total visits
Description The number of visits (also known as sessions) to the site. Depending on the chart or view in the UI, this metric may also appear as Total entrances, Total exits, Unique entrances, or Unique exits
Field type metric
Data type int.number.value
visit_duration
Field label Visit duration
Description Visit duration in seconds
Field type metric
Data type int.duration.seconds
bounce_rate
Field label Bounce rate
Description The ratio of visitors who land on a page and leave without performing an engaging action
Field type metric
Data type float.number.ratio
Aggregation Non-aggregatable metric
pageviews
Field label Pageviews
Description The number of pageview events
Field type metric
Data type int.number.value
views_per_visit
Field label Views per visit
Description The number of pageviews divided by the number of visits
Field type metric
Data type float.number.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date

TRAFFIC SOURCES

channel
Field label Channel
Description Acquisition channel for visit
Field type dimension
Data type string.text.value
source
Field label Source
Description Visit source, populated from an url query parameter tag (utm_source, source or ref) or the Referer HTTP header
Field type dimension
Data type string.text.value
utm_mediums
Field label UTM mediums
Description Raw value of the utm_medium query param on the entry page
Field type dimension
Data type string.text.value
utm_sources
Field label UTM sources
Description Raw value of the utm_source query param on the entry page
Field type dimension
Data type string.text.value
utm_campaigns
Field label UTM campaigns
Description Raw value of the utm_campaign query param on the entry page
Field type dimension
Data type string.text.value
utm_contents
Field label UTM contents
Description Raw value of the utm_content query param on the entry page
Field type dimension
Data type string.text.value
utm_terms
Field label UTM terms
Description Raw value of the utm_term query param on the entry page
Field type dimension
Data type string.text.value

VISITORS

visitors
Field label Visitors
Description The number of people visiting your site, which may appear as Unique Visitors, Current Visitors, or Unique Conversions depending on the dashboard or view
Field type metric
Data type int.number.value

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