CallRail metrics and dimensions

17 metrics116 dimensions

Search fields

CALL

call_id

Field label	Call ID
Description	Unique identifier for the call
Field type	dimension
Data type	string.text.value

call_details_url

Field label	Call details link
Description	URL to the specific details of the call based on the ID
Field type	dimension
Data type	string.text.url

start_time

Field label	Call start time
Description	The date and time the call started in the current timezone
Field type	dimension
Data type	string.text.value

direction

Field label	Call direction
Description	Whether the call was inbound (from a customer to you) or outbound (from you to a customer)
Field type	dimension
Data type	string.text.value

answered

Field label	Was answered
Description	Whether the call was answered
Field type	dimension
Data type	bool

voicemail

Field label	Voicemail
Description	Whether the call ended with a voicemail (true) or not (false)
Field type	dimension
Data type	bool

formatted_duration

Field label	Call duration (sec)
Description	The duration of the call in seconds
Field type	dimension
Data type	int.duration.seconds

first_call

Field label	First-time call
Description	Whether or not the call is the caller’s first call to this company
Field type	dimension
Data type	bool

prior_calls

Field label	Prior calls
Description	The number of times this company received a call from this customer prior to this call. If this is the first call from the customer, prior_calls will be 0
Field type	dimension
Data type	int.number.value

total_calls

Field label	Total calls
Description	The total number of calls received from a customer phone number
Field type	dimension
Data type	string.text.value

speaker_percent

Field label	Speaker percent
Description	A JSON object containing the values of the percentage of time spent talking by the Agent and Customer on a call
Field type	dimension
Data type	string.text.json

keywords_spotted

Field label	Keywords spotted
Description	Array of keywords spotted, each containing keyword with locations in seconds offset from beginning of recording
Field type	dimension
Data type	string.text.value

call_highlights

Field label	Call highlights
Description	A list of relevant keywords automatically found in the call transcription
Field type	dimension
Data type	string.text.value

business_phone_number

Field label	Business phone number
Description	The phone number of the person or business who answered the call from the dialed tracking number
Field type	dimension
Data type	string.text.phone

source_name

Field label	Number name
Description	The name of the tracking number within CallRail
Field type	dimension
Data type	string.text.value

agent_email

Field label	Agent email
Description	Email address for the user who answered the call, when applicable
Field type	dimension
Data type	string.text.email

tracking_phone_number

Field label	Tracking phone number
Description	The business’ tracking phone number for this call (in E.164 format)
Field type	dimension
Data type	string.text.phone

tracker_id

Field label	Tracker ID
Description	If provided, only return calls to this specific tracking number
Field type	dimension
Data type	string.text.value

calls

Field label	Calls
Description	Total number of calls
Field type	metric
Data type	int.number.value

answered_calls

Field label	Answered calls
Description	Number of calls that were answered
Field type	metric
Data type	int.number.value

answer_rate

Field label	Answer rate
Description	Percentage of calls that were answered. Calculated by: (Answered calls / Calls) * 100
Field type	metric
Data type	float.number.percentage

missed_calls

Field label	Missed calls
Description	Number of missed calls
Field type	metric
Data type	int.number.value

abandoned_calls

Field label	Abandoned calls
Description	Number of calls that lasted for less than 15 seconds
Field type	metric
Data type	int.number.value

voicemail_calls

Field label	Voicemail calls
Description	Number of calls going to voicemail
Field type	metric
Data type	int.number.value

first_time_callers

Field label	First time callers
Description	The total number of calls from first-time callers
Field type	metric
Data type	int.number.value

inbound_calls

Field label	Inbound calls
Description	Number of inbound calls
Field type	metric
Data type	int.number.value

outbound_calls

Field label	Outbound calls
Description	Number of outbound calls
Field type	metric
Data type	int.number.value

avg_duration

Field label	Avg. call duration (sec)
Description	Average duration of a call in seconds. Calculated by: Total call duration (sec) / Calls
Field type	metric
Data type	float.number.value

duration

Field label	Total call duration (sec)
Description	Total duration of all calls in seconds
Field type	metric
Data type	int.duration.seconds

COMPANY

company_id

Field label	Company ID
Description	The string id of the company the call belongs to
Field type	dimension
Data type	string.text.value

company_name

Field label	Company name
Description	The name of the company the source belongs to
Field type	dimension
Data type	string.text.value

company_time_zone

Field label	Company time zone
Description	The configured time zone of the company in CallRail
Field type	dimension
Data type	string.text.value

CUSTOMER

formatted_customer_name

Field label	Customer name
Description	The customer’s name, as reported by Caller ID
Field type	dimension
Data type	string.text.value

customer_city

Field label	Customer city
Description	The customer’s city, based on the original assigned location of their phone number
Field type	dimension
Data type	string.geo.city

customer_state

Field label	Customer state
Description	The 2-character abbreviation for the customer’s state, based on the original assigned location of their phone number
Field type	dimension
Data type	string.geo.region

customer_country

Field label	Customer country
Description	The customer’s country, based on the area code of their phone number
Field type	dimension
Data type	string.geo.country.twolettercode

customer_phone_number

Field label	Customer phone number
Description	The customer’s phone number (in E.164 format)
Field type	dimension
Data type	string.text.phone

device_type

Field label	Device type
Description	Either mobile or desktop, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

FORM

form_name

Field label	Form name
Description	The name of the Custom Form responsible for the form capture, where applicable
Field type	dimension
Data type	string.text.value

form_url

Field label	Form URL
Description	The URL that the form was submitted to
Field type	dimension
Data type	string.text.url

form_submissions

Field label	Form submissions
Description	Number of form submissions
Field type	metric
Data type	int.number.value

first_form_submissions

Field label	First-time submissions
Description	Number of times where a form is submitted and is the first form submitted from a person
Field type	metric
Data type	int.number.value

FORM DATA

form_data

Field label	Form data
Description	Object that captures all of the form fields and values
Field type	dimension
Data type	string.text.json

form_data_name_1

Field label	Form data: 1st field name
Description	Name of 1st field of the form
Field type	dimension
Data type	string.text.value

form_data_value_1

Field label	Form data: 1st field value
Description	Value of the 1st field of the form
Field type	dimension
Data type	string.text.value

form_data_name_2

Field label	Form data: 2nd field name
Description	Name of 2nd field of the form
Field type	dimension
Data type	string.text.value

form_data_value_2

Field label	Form data: 2nd field value
Description	Value of the 2nd field of the form
Field type	dimension
Data type	string.text.value

form_data_name_3

Field label	Form data: 3rd field name
Description	Name of 3rd field of the form
Field type	dimension
Data type	string.text.value

form_data_value_3

Field label	Form data: 3rd field value
Description	Value of the 3rd field of the form
Field type	dimension
Data type	string.text.value

form_data_name_4

Field label	Form data: 4th field name
Description	Name of 4th field of the form
Field type	dimension
Data type	string.text.value

form_data_value_4

Field label	Form data: 4th field value
Description	Value of the 4th field of the form
Field type	dimension
Data type	string.text.value

form_data_name_5

Field label	Form data: 5th field name
Description	Name of 5th field of the form
Field type	dimension
Data type	string.text.value

form_data_value_5

Field label	Form data: 5th field value
Description	Value of the 5th field of the form
Field type	dimension
Data type	string.text.value

form_data_name_6

Field label	Form data: 6th field name
Description	Name of 6th field of the form
Field type	dimension
Data type	string.text.value

form_data_value_6

Field label	Form data: 6th field value
Description	Value of the 6th field of the form
Field type	dimension
Data type	string.text.value

form_data_name_7

Field label	Form data: 7th field name
Description	Name of 7th field of the form
Field type	dimension
Data type	string.text.value

form_data_value_7

Field label	Form data: 7th field value
Description	Value of the 7th field of the form
Field type	dimension
Data type	string.text.value

form_data_name_8

Field label	Form data: 8th field name
Description	Name of 8th field of the form
Field type	dimension
Data type	string.text.value

form_data_value_8

Field label	Form data: 8th field value
Description	Value of the 8th field of the form
Field type	dimension
Data type	string.text.value

form_data_name_9

Field label	Form data: 9th field name
Description	Name of 9th field of the form
Field type	dimension
Data type	string.text.value

form_data_value_9

Field label	Form data: 9th field value
Description	Value of the 9th field of the form
Field type	dimension
Data type	string.text.value

form_data_name_10

Field label	Form data: 10th field name
Description	Name of 10th field of the form
Field type	dimension
Data type	string.text.value

form_data_value_10

Field label	Form data: 10th field value
Description	Value of the 10th field of the form
Field type	dimension
Data type	string.text.value

form_data_name_11

Field label	Form data: 11th field name
Description	Name of 11th field of the form
Field type	dimension
Data type	string.text.value

form_data_value_11

Field label	Form data: 11th field value
Description	Value of the 11th field of the form
Field type	dimension
Data type	string.text.value

form_data_name_12

Field label	Form data: 12th field name
Description	Name of 12th field of the form
Field type	dimension
Data type	string.text.value

form_data_value_12

Field label	Form data: 12th field value
Description	Value of the 12th field of the form
Field type	dimension
Data type	string.text.value

FORM SUBMISSION

form_submission_id

Field label	Form submission ID
Description	Unique identifier for the form submission
Field type	dimension
Data type	string.text.value

first_form

Field label	First-time form
Description	Indicates whether this is the first form submitted from a person
Field type	dimension
Data type	bool

form_submitted_date

Field label	Submitted date
Description	Server date when the form was submitted, in Y-m-d format
Field type	dimension
Data type	string.time.date

form_submitted_time

Field label	Submitted time
Description	Server time when the form was submitted
Field type	dimension
Data type	string.text.value

LEAD

lead_status

Field label	Lead status
Description	The current lead status of this caller (as of this call). One of good_lead, not_a_lead, previously_marked_good_lead, or null
Field type	dimension
Data type	string.text.value

good_lead_call_id

Field label	Good lead call ID
Description	If provided, the id of the call that was originally scored as a good lead
Field type	dimension
Data type	string.text.value

good_lead_call_time

Field label	Good lead call time
Description	If provided, the time of the call that was originally scored as a good lead
Field type	dimension
Data type	string.text.value

leads

Field label	Leads
Description	Number of new leads, based on being scored as a good lead
Field type	metric
Data type	int.number.value

lead_rate

Field label	Lead rate
Description	Portion of first time callers marked as good leads. Calculated by: (Leads / First time callers) * 100
Field type	metric
Data type	float.number.percentage

PROPERTIES

note

Field label	Note
Description	Any text notes to associate with this call or form submission
Field type	dimension
Data type	string.text.value

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

system_metadata.query_excluded_accounts

Field label	Excluded invalid accounts
Description	A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type	dimension
Data type	string.text.json

RECORDING

recording_player

Field label	Recording player URL
Description	The URL for a stand-alone recording player for this call, if available
Field type	dimension
Data type	string.text.url

recording_duration

Field label	Recording duration (sec)
Description	The length in seconds of the recording, if available
Field type	dimension
Data type	string.text.url

waveforms

Field label	Waveforms
Description	Only present if the call was recorded. Contains the URLs of two images representing the volume of the call over time
Field type	dimension
Data type	string.text.value

SOURCE

source

Field label	Source
Description	The marketing source that led to the phone call
Field type	dimension
Data type	string.text.value

medium

Field label	Medium
Description	"PPC" or "Organic", available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

keywords

Field label	Keywords
Description	The keywords the visitor searched for, if available for calls placed to Keyword (Session) trackers. Keywords only provided from paid ad sources
Field type	dimension
Data type	string.text.value

referring_url

Field label	Referring url
Description	The URL that referred the caller to your website, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

referrer_domain

Field label	Referrer domain
Description	The domain that referred the caller to your website, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

campaign

Field label	Campaign
Description	The name of the campaign the call belongs to
Field type	dimension
Data type	string.text.value

landing_page_url

Field label	Landing page url
Description	The URL the caller first landed on, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.url

last_requested_url

Field label	Last requested url
Description	The URL of the active page at the time the call was placed, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.url

utm_source

Field label	Utm source
Description	utm_source as captured from the landing page parameter for Session Trackers, or as specified in the configuration for Source Trackers
Field type	dimension
Data type	string.text.value

utm_medium

Field label	Utm medium
Description	utm_medium as captured from the landing page parameter, or as specified in the configuration for Source Trackers
Field type	dimension
Data type	string.text.value

utm_term

Field label	Utm term
Description	utm_term as captured from the landing page parameter, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

utm_content

Field label	Utm content
Description	utm_content as captured from the landing page parameter, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

utm_campaign

Field label	Utm campaign
Description	utm_campaign as captured from the landing page parameter, or as specified in the configuration for Source Trackers
Field type	dimension
Data type	string.text.value

utma

Field label	Utma
Description	Google Analytics _utma value, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

utmb

Field label	Utmb
Description	Google Analytics _utmb value, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

utmc

Field label	Utmc
Description	Google Analytics _utmc value, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

utmv

Field label	Utmv
Description	Google Analytics _utmv value, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

utmz

Field label	Utmz
Description	Google Analytics _utmz value, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

Field label	Ga
Description	Google Universal Analytics _ga value, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

gclid

Field label	Gclid
Description	gclid as captured from the landing page parameter, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

fbclid

Field label	Fbclid
Description	fbclid as captured from the landing page parameter, available for calls placed to Keyword (Session) trackers
Field type	dimension
Data type	string.text.value

referrer

Field label	Referrer
Description	Name of the referring entity, e.g. google_paid
Field type	dimension
Data type	string.text.value

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

year

Field label	Year
Description	Year, e.g. 2017
Field type	dimension
Data type	string.time.year

yearofweek

Field label	Year of week (Sun-Sat)
Description	Year of week for US-style Sunday-Saturday weeks, e.g. 2017
Field type	dimension
Data type	string.time.year

yearofweekiso

Field label	Year of week (Mon-Sun)
Description	Year of week for ISO standard Monday-Sunday weeks, e.g. 2017
Field type	dimension
Data type	string.time.year

yearmonth

Field label	Year & month
Description	Year and month, e.g. 2017\|06
Field type	dimension
Data type	string.time.yearmonth

month

Field label	Month
Description	Month, e.g. 6
Field type	dimension
Data type	string.time.month

yearweek

Field label	Year & week (Sun-Sat)
Description	Year and week for US-style Sunday-Saturday weeks, e.g. 2017\|08
Field type	dimension
Data type	string.time.yearweek

yearweekiso

Field label	Year & week (Mon-Sun)
Description	Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\|08
Field type	dimension
Data type	string.time.yearweekiso

week

Field label	Week (Sat-Sun)
Description	US week number, e.g. 51
Field type	dimension
Data type	string.time.week

weekiso

Field label	Week (Mon-Sun)
Description	ISO week number, e.g. 51
Field type	dimension
Data type	string.time.weekiso

dayofmonth

Field label	Day of month
Description	Day of month, e.g. 2
Field type	dimension
Data type	string.time.dayofmonth

dayofweekname

Field label	Day of week (Sun-Sat)
Description	Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday
Field type	dimension
Data type	string.time.dayofweek

dayofweeknameiso

Field label	Day of week (Mon-Sun)
Description	Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday
Field type	dimension
Data type	string.time.dayofweekiso

date

Field label	Date
Description	Date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date

hour

Field label	Hour
Description	Hour in a 24-hour clock, e.g. 18
Field type	dimension
Data type	string.time.hour

VALUE

avg_value

Field label	Average value
Description	Average value of a call. Calculated by: Total value / Calls
Field type	metric
Data type	float.currency.value

total_value

Field label	Total value
Description	Total monetary value of all calls or form submissions
Field type	metric
Data type	float.currency.value

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