Axon by AppLovin metrics and dimensions

  • Updated on Mar 18, 2026
  • Published on Sep 18, 2025
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Supermetrics brings all your Axon by AppLovin data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

27 metrics41 dimensions

AD

ad
Field label Ad name
Description Ad name
Field type dimension
Data type string.text.value
ad_id
Field label Ad ID
Description Ad ID. This does not change if the ad name changes
Field type dimension
Data type string.text.value
ad_type
Field label Ad type
Description Ad type (APPOPEN, GRAPHIC, PLAY, REWARD, or VIDEO)
Field type dimension
Data type string.text.value
size
Field label Ad size
Description Ad size (BANNER, INTER, LEADER, MREC, NATIVE, or PRELOAD)
Field type dimension
Data type string.text.value

CAMPAIGN

campaign
Field label Campaign name
Description Campaign name
Field type dimension
Data type string.text.value
campaign_id_external
Field label Campaign ID
Description Unique reference to a campaign
Field type dimension
Data type string.text.value
campaign_bid_goal
Field label Campaign bid goal
Description The campaign bid goal, expressed as a dollar value ($), for CPP and CPE campaigns. You must also request the campaign column when you request this one
Field type dimension
Data type string.text.value

COHORT (CHECKOUT REVENUE)

checkout_usd_0d
Field label Checkout revenue (d0)
Description Total attributed checkout revenue that occurred within 24 hours since the impression time
Field type metric
Data type float.currency.value
checkout_usd_1d
Field label Checkout revenue (d1)
Description Total attributed checkout revenue that occurred within 48 hours since the impression time
Field type metric
Data type float.currency.value
checkout_usd_2d
Field label Checkout revenue (d2)
Description Total attributed checkout revenue that occurred within 72 hours since the impression time
Field type metric
Data type float.currency.value
checkout_usd_3d
Field label Checkout revenue (d3)
Description Total attributed checkout revenue that occurred within 96 hours since the impression time
Field type metric
Data type float.currency.value
checkout_usd_7d
Field label Checkout revenue (d7)
Description Total attributed checkout revenue that occurred within 192 hours since the impression time
Field type metric
Data type float.currency.value

COHORT (CHECKOUTS)

checkouts_0d
Field label Checkouts (d0)
Description Attributed checkouts that occurred within 24 hours since the impression time
Field type metric
Data type int.number.value
checkouts_1d
Field label Checkouts (d1)
Description Attributed checkouts that occurred within 48 hours since the impression time
Field type metric
Data type int.number.value
checkouts_2d
Field label Checkouts (d2)
Description Attributed checkouts that occurred within 72 hours since the impression time
Field type metric
Data type int.number.value
checkouts_3d
Field label Checkouts (d3)
Description Attributed checkouts that occurred within 96 hours since the impression time
Field type metric
Data type int.number.value
checkouts_7d
Field label Checkouts (d7)
Description Attributed checkouts that occurred within 192 hours since the impression time
Field type metric
Data type int.number.value

COHORT (CPP)

cpp_0d
Field label CPP (d0)
Description CPP within 24 hours since the impression time
Field type metric
Data type float.currency.value
cpp_1d
Field label CPP (d1)
Description CPP within 48 hours since the impression time
Field type metric
Data type float.currency.value
cpp_2d
Field label CPP (d2)
Description CPP within 72 hours since the impression time
Field type metric
Data type float.currency.value
cpp_3d
Field label CPP (d3)
Description CPP within 96 hours since the impression time
Field type metric
Data type float.currency.value
cpp_7d
Field label CPP (d7)
Description CPP within 192 hours since the impression time
Field type metric
Data type float.currency.value

COHORT (ROAS)

roas_0d
Field label ROAS (d0)
Description Checkout ROAS generated within 24 hours since the impression time
Field type metric
Data type float.number.ratio
roas_1d
Field label ROAS (d1)
Description Checkout ROAS generated within 48 hours since the impression time
Field type metric
Data type float.number.ratio
roas_2d
Field label ROAS (d2)
Description Checkout ROAS generated within 72 hours since the impression time
Field type metric
Data type float.number.ratio
roas_3d
Field label ROAS (d3)
Description Checkout ROAS generated within 96 hours since the impression time
Field type metric
Data type float.number.ratio
roas_7d
Field label ROAS (d7)
Description Checkout ROAS generated within 192 hours since the impression time
Field type metric
Data type float.number.ratio

CREATIVE

creative_set
Field label Creative set name
Description Creative set name
Field type dimension
Data type string.text.value
creative_set_id
Field label Creative set ID
Description Creative set ID. This does not change if the creative set name changes
Field type dimension
Data type string.text.value
ad_creative_type
Field label Creative type
Description Creative type (GRAPHIC, PLAYABLE, VIDEO, or VIDEO_PLAYABLE)
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

OTHER

placement_type
Field label Placement
Description Placement type (APP_OPEN, ARRAY, BANNER, CTV, INTER, LEADER, MREC, NATIVE, or REWARDED_INTER)
Field type dimension
Data type string.text.value
platform
Field label Platform
Description Android, IOS, Fire OS, or tvOS
Field type dimension
Data type string.text.value
country
Field label Country
Description Two letter country code
Field type dimension
Data type string.geo.country
a_custom_page_id
Field label Custom page ID
Description The specific landing page
Field type dimension
Data type string.text.url

PERFORMANCE

impressions
Field label Impressions
Description Number of impressions
Field type metric
Data type int.number.value
clicks
Field label Clicks
Description Number of clicks
Field type metric
Data type int.number.value
spend
Field label Spend
Description Advertiser spend
Field type metric
Data type float.currency.value
sales
Field label Sales
Description Count of attributed sales events
Field type metric
Data type int.number.value
ctr
Field label CTR
Description The total click-through rate. (Clicks / Impressions)
Field type metric
Data type float.number.ratio
cpm
Field label CPM
Description The total cost per mille. ((Spend / Impressions) * 1000)
Field type metric
Data type float.currency.value
cpc
Field label CPC
Description The total cost per click. (Spend / Clicks)
Field type metric
Data type float.currency.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
atom
Field label Datetime
Field type dimension
Data type string.time.datetime

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