DoubleVerify metrics and dimensions

283 metrics219 dimensions

Search fields

ACCOUNT

meta__account_id

Field label	Account ID
Description	The unique identifier for the account
Field type	dimension
Data type	string.text.value

meta__account_name

Field label	Account name
Description	The name of the account
Field type	dimension
Data type	string.text.value

tiktok__account_id

Field label	Account ID
Description	The unique identifier for the account
Field type	dimension
Data type	string.text.value

tiktok__account_name

Field label	Account name
Description	The name of the account
Field type	dimension
Data type	string.text.value

snapchat__account_id

Field label	Account ID
Description	The unique identifier for the account
Field type	dimension
Data type	string.text.value

snapchat__account_name

Field label	Account name
Description	The name of the account
Field type	dimension
Data type	string.text.value

twitter__account_id

Field label	Account ID
Description	The unique identifier for the account
Field type	dimension
Data type	string.text.value

twitter__account_name

Field label	Account name
Description	The name of the account
Field type	dimension
Data type	string.text.value

youtube__account_id

Field label	Account ID
Description	The unique identifier for the account
Field type	dimension
Data type	string.text.value

youtube__account_name

Field label	Account name
Description	The name of the account
Field type	dimension
Data type	string.text.value

meta__ad_id

Field label	Ad ID
Description	The ad ID
Field type	dimension
Data type	string.text.value

meta__ad_name

Field label	Ad name
Description	The ad name
Field type	dimension
Data type	string.text.value

tiktok__ad_id

Field label	Ad ID
Description	The ad ID
Field type	dimension
Data type	string.text.value

tiktok__ad_name

Field label	Ad name
Description	The ad name
Field type	dimension
Data type	string.text.value

tiktok__ad_type

Field label	Ad type
Description	The type of ad
Field type	dimension
Data type	string.text.value

snapchat__ad_id

Field label	Ad ID
Description	The ad ID
Field type	dimension
Data type	string.text.value

snapchat__ad_name

Field label	Ad name
Description	The ad name
Field type	dimension
Data type	string.text.value

snapchat__ad_format

Field label	Ad format
Description	The format of ad
Field type	dimension
Data type	string.text.value

AD GROUP

youtube__ad_group_id

Field label	Ad group ID
Description	Unique identifier for the ad group
Field type	dimension
Data type	string.text.value

youtube__ad_group_name

Field label	Ad group name
Description	The name of the ad group
Field type	dimension
Data type	string.text.value

AD SET

tiktok__ad_set_id

Field label	Ad set ID
Description	The ad set ID
Field type	dimension
Data type	string.text.value

tiktok__ad_set_name

Field label	Ad set name
Description	The name of the ad set
Field type	dimension
Data type	string.text.value

snapchat__ad_set_id

Field label	Ad set ID
Description	The ad set ID
Field type	dimension
Data type	string.text.value

snapchat__ad_set_name

Field label	Ad set name
Description	The name of the ad set
Field type	dimension
Data type	string.text.value

AD SET

meta__ad_set_id

Field label	Ad set ID
Description	The ad set ID
Field type	dimension
Data type	string.text.value

meta__ad_set_name

Field label	Ad set name
Description	The name of the ad set
Field type	dimension
Data type	string.text.value

ADVERTISER

standard__advertiser_name

Field label	Advertiser name
Description	The name of the advertiser
Field type	dimension
Data type	string.text.value

meta__advertiser_name

Field label	Advertiser name
Description	The advertiser name
Field type	dimension
Data type	string.text.value

tiktok__advertiser_name

Field label	Advertiser name
Description	The advertiser name
Field type	dimension
Data type	string.text.value

snapchat__advertiser_name

Field label	Advertiser name
Description	The advertiser name
Field type	dimension
Data type	string.text.value

twitter__advertiser_name

Field label	Advertiser name
Description	The advertiser name
Field type	dimension
Data type	string.text.value

youtube__advertiser_name

Field label	Advertiser name
Description	The advertiser name
Field type	dimension
Data type	string.text.value

APP

standard__app_id

Field label	App ID
Description	ID of the app
Field type	dimension
Data type	string.text.value

standard__app_name

Field label	App name
Description	Name of the app
Field type	dimension
Data type	string.text.value

standard__app_store

Field label	App store
Description	Name of the app store
Field type	dimension
Data type	string.text.value

standard__app_store_category

Field label	App store category
Description	Category of the app store
Field type	dimension
Data type	string.text.value

standard__app_developer

Field label	App developer
Description	App developer name
Field type	dimension
Data type	string.text.value

standard__app_bundle

Field label	App bundle
Description	App bundle
Field type	dimension
Data type	string.text.value

standard__app_age_rating

Field label	App age rating
Description	App age rating
Field type	dimension
Data type	string.text.value

BRAND

standard__brand

Field label	Brand
Description	The name of the brand
Field type	dimension
Data type	string.text.value

standard__brand_market

Field label	Brand market
Description	The market of the brand
Field type	dimension
Data type	string.text.value

standard__brand_region

Field label	Brand region
Description	The region of the brand
Field type	dimension
Data type	string.text.value

meta__brand

Field label	Brand name
Description	The name of the brand
Field type	dimension
Data type	string.text.value

meta__brand_market

Field label	Brand market
Description	The market of the brand
Field type	dimension
Data type	string.text.value

meta__brand_region

Field label	Brand region
Description	The region of the brand
Field type	dimension
Data type	string.geo.region

tiktok__brand

Field label	Brand name
Description	The name of the brand
Field type	dimension
Data type	string.text.value

tiktok__brand_market

Field label	Brand market
Description	The market of the brand
Field type	dimension
Data type	string.text.value

tiktok__brand_region

Field label	Brand region
Description	The region of the brand
Field type	dimension
Data type	string.geo.region

snapchat__brand

Field label	Brand name
Description	The name of the brand
Field type	dimension
Data type	string.text.value

snapchat__brand_market

Field label	Brand market
Description	The market of the brand
Field type	dimension
Data type	string.text.value

snapchat__brand_region

Field label	Brand region
Description	The region of the brand
Field type	dimension
Data type	string.text.value

twitter__brand

Field label	Brand name
Description	The name of the brand
Field type	dimension
Data type	string.text.value

twitter__brand_market

Field label	Brand market
Description	The market of the brand
Field type	dimension
Data type	string.text.value

twitter__brand_region

Field label	Brand region
Description	The region of the brand
Field type	dimension
Data type	string.geo.region

youtube__brand

Field label	Brand name
Description	The name of the brand
Field type	dimension
Data type	string.text.value

youtube__brand_market

Field label	Brand market
Description	The market of the brand
Field type	dimension
Data type	string.text.value

youtube__brand_region

Field label	Brand region
Description	The region of the brand
Field type	dimension
Data type	string.geo.region

tiktok__brand_safe_ads

Field label	Brand safe ads
Description	The number of ads where a video classification is not one of the Brand Safety Floor categories selected in the DV TikTok profile and is deemed safe
Field type	metric
Data type	int.number.value

tiktok__brand_safe_rate

Field label	Brand safe rate
Description	The rate of ads served without any Brand Safety incidents. (Brand Safe Ads / Brand Suitability Measured Ads)
Field type	metric
Data type	float.number.ratio

tiktok__brand_safety_floor_incidents

Field label	Brand safety floor incidents
Description	The number of Brand Suitability Measured Ads that triggered a Brand Suitability Incident due to an adjacent video being classified as the Brand Safety Floor
Field type	metric
Data type	int.number.value

tiktok__brand_safety_floor_incident_rate

Field label	Brand safety floor incident rate
Description	The percentage of Brand Suitability Measured Ads where the ad appeared adjacent to a video that was classified as unsuitable due to a Brand Safe Floor incident. (Brand Safety Floor Incidents / Brand Suitability Measured Ads)
Field type	metric
Data type	float.number.ratio

tiktok__brand_suitability_measured_ads

Field label	Brand suitability measured ads
Description	The number of ads where DV was able to determine if the ad was brand suitable. Brand Suitability services are not available in all regions
Field type	metric
Data type	int.number.value

tiktok__brand_suitability_measurement_rate

Field label	Brand suitability measurement rate
Description	The rate of ads on videos where brand safety and/or suitability was measured. (Brand Suitability Measured Ads / Brand Suitability Monitored Ads)
Field type	metric
Data type	float.number.ratio

tiktok__brand_suitability_monitored_ads

Field label	Brand suitability monitored ads
Description	The number of Monitored Ads that DV could analyze for brand suitability
Field type	metric
Data type	int.number.value

tiktok__brand_suitability_unmeasured_ads

Field label	Brand suitability unmeasured ads
Description	The number of ads where DV was unable to determine if the impression was brand suitable
Field type	metric
Data type	int.number.value

tiktok__brand_suitable_ads

Field label	Brand suitable ads
Description	The number of Brand Suitability Measured Ads where the ad did not appear adjacent to a video that was classified as unsuitable
Field type	metric
Data type	int.number.value

tiktok__brand_suitable_rate

Field label	Brand suitable rate
Description	The rate of ads where a video classification does not match any of the Unsuitable Content categories selected in the DV TikTok profile. (Brand Suitable Ads / Brand Suitability Measured Ads)
Field type	metric
Data type	float.number.ratio

BRAND SUITABILITY

standard__brand_suitable_ads

Field label	Brand suitable ads
Description	Ads that were served on pages, sites or app free from brand suitability and brand safety floor incidents
Field type	metric
Data type	int.number.value

standard__brand_suitability_blocks

Field label	Brand suitability blocks
Description	Represents the count of filters, incidents and requests from apps, sites or pages that served or were prevented from being served because they did not meet one or more of the brand suitability settings
Field type	metric
Data type	int.number.value

standard__brand_suitable_rate

Field label	Brand suitable rate
Description	Percentage of which the ads that were served on pages, sites or app free from brand suitability and brand safety floor incidents. Brand suitable ads / monitored ads
Field type	metric
Data type	float.number.ratio

standard__brand_suitability_incidents

Field label	Brand suitability incidents
Description	Count of incidents from apps, sites or pages that served or were prevented from being served because they did not meet one or more of the brand suitability settings
Field type	metric
Data type	int.number.value

standard__brand_suitability_incident_rate

Field label	Brand suitability incident rate
Description	Percentage of incidents from apps, sites or pages that served or were prevented from being served because they did not meet one or more of the brand suitability settings. Brand suitability incidents / monitored ads
Field type	metric
Data type	float.number.ratio

standard__uc_app_incidents

Field label	UC app incidents
Description	The number of app impressions that triggered a brand suitability incident due to a client's unsuitable content category settings
Field type	metric
Data type	int.number.value

standard__site_and_app_list_incidents

Field label	Site & app list incidents
Description	Site and app list violations represent the deduplicated count of incidents on or from sites and/or apps listed in your site and/or app exclusion list or not on your site and/or app inclusion in your brand suitability profile(s)
Field type	metric
Data type	int.number.value

twitter__brand_safe_ads

Field label	Brand safe ads
Description	The number of ads where a video classification is not one of the Brand Safety Floor categories selected in the DV TikTok profile and is deemed safe
Field type	metric
Data type	int.number.value

twitter__brand_safe_rate

Field label	Brand safe rate
Description	The rate of ads served without any Brand Safety incidents. (Brand safe ads / Brand suitability measured ads)
Field type	metric
Data type	float.number.ratio

twitter__brand_safety_floor_incidents

Field label	Brand safety floor incidents
Description	The number of Brand Suitability Measured Ads that triggered a Brand Suitability Incident due to an adjacent tweet being classified as the Brand Safety Floor
Field type	metric
Data type	int.number.value

twitter__brand_safety_floor_incident_rate

Field label	Brand safety floor incident rate
Description	The percentage of Brand Suitability Measured Ads that triggered a Brand Suitability Incident due to an adjacent tweet being classified as the Brand Safety Floor. (Brand safety floor incidents / Brand suitability measured ads)
Field type	metric
Data type	float.number.ratio

twitter__brand_suitability_incidents

Field label	Brand suitability incidents
Description	The number of Brand Suitability Measured Ads where the ad appeared adjacent to a tweet that was classified as unsuitable
Field type	metric
Data type	int.number.value

twitter__brand_suitability_incident_rate

Field label	Brand suitability incident rate
Description	The percentage of Brand Suitability Measured Ads where the ad appeared adjacent to a tweet that was classified as unsuitable. (Brand Suitability Incidents / Brand Suitability Measured Ads)
Field type	metric
Data type	float.number.ratio

twitter__brand_suitability_measured_ads

Field label	Brand suitability measured ads
Description	The number of ads where DV was able to determine if the ad was brand suitable. Brand Suitability services are not available in all regions
Field type	metric
Data type	int.number.value

twitter__brand_suitability_measurement_rate

Field label	Brand suitability measurement rate
Description	The comparison of brand suitable measured ads to universal monitored impressions. (Brand Suitability Measured Ads / Brand Suitability Monitored Ads)
Field type	metric
Data type	float.number.ratio

twitter__brand_suitability_monitored_ads

Field label	Brand suitability monitored ads
Description	The number of Monitored Ads that DV could analyze for brand suitability
Field type	metric
Data type	int.number.value

twitter__brand_suitability_unmeasured_ads

Field label	Brand suitability unmeasured ads
Description	The number of ads where DV was unable to determine if the impression was brand suitable
Field type	metric
Data type	int.number.value

twitter__brand_suitable_ads

Field label	Brand suitable ads
Description	The number of Brand Suitability Measured Ads where the ad did not appear adjacent to a tweet that was classified as unsuitable
Field type	metric
Data type	int.number.value

twitter__brand_suitable_rate

Field label	Brand suitable rate
Description	The percentage of ads where a video classification does not match any of the Unsuitable Content categories selected in the DV Twitter profile. (Brand Suitable Ads / Brand Suitability Measured Ads)
Field type	metric
Data type	float.number.ratio

youtube__brand_safe_ads

Field label	Brand safe ads
Description	The count of ads where a video classification is not one of the Brand Safety Floor categories selected in the DV YouTube profile, and is deemed safe
Field type	metric
Data type	int.number.value

youtube__brand_safe_rate

Field label	Brand safe rate
Description	The percentage of ads served on videos without any Brand Safety incidents. (Brand Safe Ads / Brand Suitability Measured Ads)
Field type	metric
Data type	float.number.ratio

youtube__brand_safety_floor_incidents

Field label	Brand safety floor incidents
Description	The count of impressions that triggered a Brand Safety incident based on the selection of Brand Safety Floor categories in the DV YouTube profile
Field type	metric
Data type	int.number.value

youtube__brand_safety_floor_incident_rate

Field label	Brand safety floor incident rate
Description	The percentage of impressions that triggered a Brand Safety incident based on the selection of Brand Safety Floor categories in the DV YouTube profile. (Brand Safety Floor Incidents / Brand Suitability Measured Ads)
Field type	metric
Data type	float.number.ratio

youtube__brand_suitability_incidents

Field label	Brand suitability incidents
Description	The count of impressions that triggered a Brand Suitability Incident based on the criteria outlined in the DV YouTube profile
Field type	metric
Data type	int.number.value

youtube__brand_suitability_incident_rate

Field label	Brand suitability incident rate
Description	The percentage of impressions that triggered an Unsuitable incident based on the selection of Unsuitable Categories in the DV YouTube profile. (Brand Suitability Incidents / Brand Suitability Measured Ads)
Field type	metric
Data type	float.number.ratio

youtube__brand_suitability_measured_ads

Field label	Brand suitability measured ads
Description	The count of impressions where DV was able to determine if the impression was brand suitable
Field type	metric
Data type	int.number.value

youtube__brand_suitability_measurement_rate

Field label	Brand suitability measurement rate
Description	The percentage of ads on videos where brand safety and/or suitability was measured. (Brand Suitability Measured Ads / Brand Suitability Monitored Ads)
Field type	metric
Data type	float.number.ratio

youtube__brand_suitability_monitored_ads

Field label	Brand suitability monitored ads
Description	The count of ads served where the Brand Safety and Brand Suitability services were activated by Google
Field type	metric
Data type	int.number.value

youtube__brand_suitability_unmeasured_ads

Field label	Brand suitability unmeasured ads
Description	The count of ads for which a brand safety or suitability classification could not be determined at the time of delivery. Examples of Unmeasured Ads are ads run against videos that were removed from the YouTube platform or videos that feature languages that DV does not currently support
Field type	metric
Data type	int.number.value

youtube__brand_suitable_ads

Field label	Brand suitable ads
Description	The count of Brand Suitability Measured Ads where the ad did not violate any of the criteria outlined in the DV YouTube Profile
Field type	metric
Data type	int.number.value

youtube__brand_suitable_rate

Field label	Brand suitable rate
Description	The percentage of ads served which did not trigger Brand Suitability incidents. (Brand Suitable Ads / Brand Suitability Measured Ads)
Field type	metric
Data type	float.number.ratio

CAMPAIGN

standard__campaign

Field label	Campaign
Description	The name of the campaign
Field type	dimension
Data type	string.text.value

meta__campaign_id

Field label	Campaign ID
Description	The campaign ID
Field type	dimension
Data type	string.text.value

meta__campaign_name

Field label	Campaign name
Description	The campaign name
Field type	dimension
Data type	string.text.value

meta__campaign_objective

Field label	Campaign objective
Description	The campaign objective
Field type	dimension
Data type	string.text.value

tiktok__campaign_id

Field label	Campaign ID
Description	The campaign ID
Field type	dimension
Data type	string.text.value

tiktok__campaign_name

Field label	Campaign name
Description	The campaign name
Field type	dimension
Data type	string.text.value

tiktok__campaign_objective

Field label	Campaign objective
Description	The campaign objective
Field type	dimension
Data type	string.text.value

snapchat__campaign_id

Field label	Campaign ID
Description	The campaign ID
Field type	dimension
Data type	string.text.value

snapchat__campaign_name

Field label	Campaign name
Description	The campaign name
Field type	dimension
Data type	string.text.value

snapchat__campaign_objective

Field label	Campaign objective
Description	The campaign objective
Field type	dimension
Data type	string.text.value

twitter__campaign_id

Field label	Campaign ID
Description	The campaign ID
Field type	dimension
Data type	string.text.value

twitter__campaign_name

Field label	Campaign name
Description	The campaign name
Field type	dimension
Data type	string.text.value

twitter__campaign_objective

Field label	Campaign objective
Description	The campaign objective
Field type	dimension
Data type	string.text.value

youtube__campaign_id

Field label	Campaign ID
Description	The campaign ID
Field type	dimension
Data type	string.text.value

youtube__campaign_name

Field label	Campaign name
Description	The campaign name
Field type	dimension
Data type	string.text.value

CREATIVE

meta__creative_id

Field label	Creative ID
Description	The creative ID
Field type	dimension
Data type	string.text.value

meta__creative_name

Field label	Creative name
Description	The creative name
Field type	dimension
Data type	string.text.value

twitter__creative_id

Field label	Creative ID
Description	Creative ID
Field type	dimension
Data type	string.text.value

twitter__creative_media_id

Field label	Creative media ID
Description	Creative media ID
Field type	dimension
Data type	string.text.value

youtube__creative_id

Field label	Creative ID
Description	Creative ID
Field type	dimension
Data type	string.text.value

youtube__creative_name

Field label	Creative name
Description	Creative name
Field type	dimension
Data type	string.text.value

CTV APP

standard__ctv_device_name

Field label	CTV device name
Description	CTV device name
Field type	dimension
Data type	string.text.value

CTV MEASUREMENT

standard__authentic_q_1_fully_on_screen_impressions

Field label	Authentic Q1 fully on-screen impressions
Description	The number of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile
Field type	metric
Data type	int.number.value

standard__authentic_q_1_fully_on_screen_rate

Field label	Authentic Q1 fully on-screen rate
Description	The percentage of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile. Authentic Q1 Fully On-Screen Impressions / Fully On-Screen Measured Impressions
Field type	metric
Data type	float.number.ratio

standard__authentic_q_2_fully_on_screen_impressions

Field label	Authentic Q2 fully on-screen impressions
Description	The number of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile
Field type	metric
Data type	int.number.value

standard__authentic_q_2_fully_on_screen_rate

Field label	Authentic Q2 fully on-screen rate
Description	The percentage of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile. Authentic Q2 Fully On-Screen Impressions / Fully On-Screen Measured Impressions
Field type	metric
Data type	float.number.ratio

standard__authentic_q_3_fully_on_screen_impressions

Field label	Authentic Q3 fully on-screen impressions
Description	The number of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile
Field type	metric
Data type	int.number.value

standard__authentic_q_3_fully_on_screen_rate

Field label	Authentic Q3 fully on-screen rate
Description	The percentage of Authentic Ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile. Authentic Q3 Fully On-Screen Impressions / Fully On-Screen Measured Impressions
Field type	metric
Data type	float.number.ratio

standard__authentic_completed_fully_on_screen_impressions

Field label	Authentic completed fully on-screen impressions
Description	The number of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile
Field type	metric
Data type	int.number.value

standard__authentic_completed_fully_on_screen_rate

Field label	Authentic completed fully on-screen rate
Description	The percentage of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile. Authentic Completed Fully On-Screen Impressions / Fully On-Screen Measured Impressions
Field type	metric
Data type	float.number.ratio

standard__fully_on_screen_measured_impressions

Field label	Fully on screen measured impressions
Description	The count of video impressions for which DV was able to obtain the information needed to determine whether the creative was fully within the visible portion of the browser and to receive the signals that indicate the end of the quartile
Field type	metric
Data type	int.number.value

standard__fully_on_screen_measurement_rate

Field label	Fully on-screen measurement rate
Description	The rate of video impressions for which DV was able to obtain the information needed to determine whether the creative was fully within the visible portion of the browser and to receive the signals that indicate the end of the quartile. Fully On-Screen Measured Impressions / Monitored Ads
Field type	metric
Data type	float.number.ratio

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

DELIVERY

standard__delivery_site

Field label	Delivery site
Description	Delivery site
Field type	dimension
Data type	string.text.value

DEPRECATED

standard__ctv_app_developer

Field label	CTV app developer
Description	CTV app developer.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-12-04

standard__ctv_app_age_rating

Field label	CTV app age rating
Description	CTB app age rating.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-12-04

standard__ctv_app_store_category

Field label	CTV app store category
Description	CTV app store category.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-12-04

standard__ctv_app_store

Field label	CTV app store
Description	CTV app store name.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-12-04

standard__ctv_app_name

Field label	CTV app name
Description	CTV app name.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-12-04

standard__ctv_app_id

Field label	CTV app ID
Description	CTV app ID.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-12-04

standard__ctv_app_bundle

Field label	CTV app bundle
Description	CTV app bundle name.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2023-12-04

standard__authentic_video_viewable_impressions

Field label	Authentic video viewable impressions
Description	An authentic viewable impression includes an additional premium layer of analysis that shows when an authentic ads also meets the IAB standard for viewability.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-07-06

standard__video_viewable_impressions

Field label	Video viewable impressions
Description	Impressions across desktop, mobile web and mobile in-app delivery that were measured as viewable according to the IAB viewability guideline.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-07-06

standard__greater_than_15_seconds_view_rate

Field label	>15 seconds view rate
Description	Percentage of Measured Impressions for which 50% or more of the ad creative was in view for greater than or equal to 15 seconds. Greater than 15 seconds view impressions / display measured impressions.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2023-07-06

standard__video_eligible_impressions

Field label	Video eligible impressions
Description	Impressions that had the potential to be measured for video viewability, which is the count of all impressions that include DV viewability measurement technology.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-07-06

standard__rate_1_to_5_seconds_view

Field label	1-5 seconds view rate
Description	The percentage of Measured Impressions for which 50% or more of the ad creative was in view for 1-4.9 seconds. 1-5 seconds view impressions / display measured impressions.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2023-07-06

standard__rate_5_to_15_seconds_view

Field label	5-15 seconds view rate
Description	The percentage of Measured Impressions for which 50% or more of the ad creative was in view for 5-14.9 seconds. 5-15 seconds view impressions / display measured impressions.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2023-07-06

standard__custom_display_viewable_rate

Field label	Custom display viewable rate
Description	Percentage of impressions (desktop delivery only) that were in view as determined using the custom viewability measurement definition for the profile. Custom display viewable impressions / display measured impressions.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2023-07-06

standard__display_measured_impressions

Field label	Display measured impressions
Description	Impressions for which DV was able to obtain the information needed to make decisions about viewability.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-07-06

standard__display_eligible_impressions

Field label	Display eligible impression
Description	Impressions that had the potential to be measured for display viewability.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-07-06

standard__custom_display_viewable_impressions

Field label	Custom display viewable impressions
Description	Impressions (desktop delivery only) that were in view as determined using the custom viewability measurement definition for the profile.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-07-06

standard__display_viewable_rate

Field label	Display viewable rate
Description	Percentage of impressions that met the IAB guideline for viewability. Display viewable impressions / display measured impressions.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2023-07-06

standard__display_viewable_impressions

Field label	Display viewable impressions
Description	The count of impressions that met the IAB guideline for viewability.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-07-06

standard__display_measurement_rate

Field label	Display measurement rate
Description	percentage of impressions for which DV was able to obtain the information needed to make decisions about viewability. Display measured impressions / display eligible impressions.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2023-07-06

standard__video_measured_impressions

Field label	Video measured impressions
Description	Impressions for which DV was able to obtain the information needed to make decisions about viewability.
Field type	metric
Data type	int.number.value
🚫 Deprecated	Deprecated on 2023-07-06

standard__rate_100_percent_display_viewable

Field label	100% display viewable rate
Description	Percentage of impressions where 100% of the creative was in the viewable portion of the browser for at least one second. 100% display viewable impressions / display measured impressions.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2023-07-06

standard__video_viewable_rate

Field label	Video viewable rate
Description	Percentage of impressions across desktop, mobile web and mobile in-app delivery that were measured as viewable according to the IAB viewability guideline. Video viewable impressions / measured impressions.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2023-07-06

standard__video_measurement_rate

Field label	Video measurement rate
Description	Percentage for which DV was able to obtain the information needed to make decisions about viewability. Video measured impressions / video eligible impressions.
Field type	metric
Data type	float.number.ratio
🚫 Deprecated	Deprecated on 2023-07-06

DEVICE

standard__device_delivery_typ

Field label	Device delivery type
Description	Device delivery type
Field type	dimension
Data type	string.text.value

meta__device_delivery_type

Field label	Device delivery type
Description	The device delivery type
Field type	dimension
Data type	string.text.value

meta__mobile_device_type

Field label	Mobile device type
Description	The mobile device type
Field type	dimension
Data type	string.text.value

tiktok__device_delivery_type

Field label	Device delivery type
Description	The device delivery type
Field type	dimension
Data type	string.text.value

snapchat__device_delivery_type

Field label	Device delivery type
Description	The device delivery type
Field type	dimension
Data type	string.text.value

twitter__device_delivery_type

Field label	Device delivery type
Description	The device delivery type
Field type	dimension
Data type	string.text.value

youtube__device_delivery_type

Field label	Device delivery type
Description	The device delivery type
Field type	dimension
Data type	string.text.value

DISPLAY VIEWABILITY

standard__eligible_impressions

Field label	Eligible impression
Description	Impressions that had the potential to be measured for display viewability
Field type	metric
Data type	int.number.value

standard__authentic_display_viewable_impressions

Field label	Authentic Viewable impressions
Description	An authentic Viewable impression includes an additional layer of analysis that shows when an authentic impression also met the IAB viewability guideline
Field type	metric
Data type	int.number.value

standard__authentic_display_viewable_rate

Field label	Authentic Viewable Rate
Description	percentage of authentic Viewable impressions that include an additional layer of analysis that shows when an authentic impression also met the IAB viewability guideline. Authentic Viewable impressions / measured impressions
Field type	metric
Data type	float.number.ratio

standard__impressions_100_percent_display_viewable

Field label	100% display Viewable impressions
Description	The number of impressions where 100% of the creative was in the viewable portion of the browser for at least one second
Field type	metric
Data type	int.number.value

standard__impressions_1_to_5_seconds_view

Field label	50% Display Viewable 1 - 5 secs impressions
Description	Impressions for which 50% or more of the ad creative was in view for 1-4.9 seconds
Field type	metric
Data type	float.number.ratio

standard__impressions_5_to_15_seconds_view

Field label	50% Display Viewable 5-15 Secs Impressions
Description	Impressions for which 50% or more of the ad creative was in view for 5-14.9 seconds
Field type	metric
Data type	int.number.value

standard__greater_than_15_seconds_view_impressions

Field label	50% Display Viewable >15 Secs Impressions
Description	Impressions for which 50% or more of the ad creative was in view for 15 seconds
Field type	metric
Data type	float.number.ratio

standard__total_viewable_time_s

Field label	Total Viewable Time (s)
Description	The total time of viewable impressions in hours
Field type	metric
Data type	int.number.value

standard__average_time_s_display_viewable_impressions

Field label	Average time (s) - Viewable impressions
Description	The average time, in seconds, of viewable impressions
Field type	metric
Data type	int.number.value

standard__total_time_hr_display_viewable_impressions

Field label	Total time (hr) - Viewable impressions
Description	The total time of viewable impressions in hours
Field type	metric
Data type	int.number.value

FRAUD/SIVT

standard__fraud_sivt_blocks

Field label	Fraud/SIVT blocks
Description	Count of blocks recorded as bot fraud, site fraud, nonhuman data center traffic and injected ad events
Field type	metric
Data type	int.number.value

standard__fraud_blocks

Field label	Fraud blocks
Description	The deduplicated count of requests that are blocked for any form of fraud
Field type	metric
Data type	int.number.value

standard__fraud_sivt_rate

Field label	Fraud/SIVT block rate
Description	Percentage of filters, incidents or blocks recorded as bot fraud, site fraud, nonhuman data center traffic and injected ad events. Fraud/SIVT blocks / monitored ads
Field type	metric
Data type	float.number.ratio

standard__fraud_sivt_free_ads

Field label	Fraud/SIVT free ads
Description	The unique count of ads free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads
Field type	metric
Data type	int.number.value

standard__fraud_sivt_free_rate

Field label	Fraud/SIVT free rate
Description	Percentage of unique count of ads free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads. Fraud/SIVT free ads / monitored ads
Field type	metric
Data type	float.number.ratio

standard__fraud_sivt_incidents

Field label	Fraud/SIVT incidents
Description	Count of incidents recorded as bot fraud, site fraud, nonhuman data center traffic and injected ad events
Field type	metric
Data type	int.number.value

meta__fraud_sivt_free_ads

Field label	Fraud/SIVT free ads
Description	The count of Monitored ads free from all forms of Fraud and SIVT
Field type	metric
Data type	int.number.value

meta__fraud_sivt_free_rate

Field label	Fraud/SIVT free rate
Description	The percentage of Monitored Ads free from all forms of Fraud and SIVT. (Fraud/SIVT free ads / monitored ads)
Field type	metric
Data type	float.number.ratio

meta__fraud_sivt_incidents

Field label	Fraud/SIVT incidents
Description	The count of Monitored Ads with any kind of Fraud/SIVT incidents
Field type	metric
Data type	int.number.value

meta__fraud_sivt_incident_rate

Field label	Fraud/SIVT incident rate
Description	The percentage of Monitored Ads with any form of Fraud or SIVT incidents. (Fraud/SIVT incidents / Monitored Ads)
Field type	metric
Data type	float.number.ratio

tiktok__fraud_sivt_free_ads

Field label	Fraud/SIVT free ads
Description	The count of Monitored ads free from all forms of Fraud and SIVT
Field type	metric
Data type	int.number.value

tiktok__fraud_sivt_free_rate

Field label	Fraud/SIVT free rate
Description	The percentage of Monitored Ads free from all forms of Fraud and SIVT. (Fraud/SIVT free ads / monitored ads)
Field type	metric
Data type	float.number.ratio

tiktok__fraud_sivt_incidents

Field label	Fraud/SIVT incidents
Description	The count of Monitored Ads with any kind of Fraud/SIVT incidents
Field type	metric
Data type	int.number.value

tiktok__fraud_sivt_incident_rate

Field label	Fraud/SIVT incident rate
Description	The percentage of Monitored Ads with any form of Fraud or SIVT incidents. (Fraud/SIVT incidents / Monitored Ads)
Field type	metric
Data type	float.number.ratio

snapchat__fraud_sivt_free_ads

Field label	Fraud/SIVT free ads
Description	The count of Monitored ads free from all forms of Fraud and SIVT
Field type	metric
Data type	int.number.value

snapchat__fraud_sivt_free_rate

Field label	Fraud/SIVT free rate
Description	The percentage of Monitored Ads free from all forms of Fraud and SIVT. (Fraud/SIVT free ads / monitored ads)
Field type	metric
Data type	float.number.ratio

snapchat__fraud_sivt_incidents

Field label	Fraud/SIVT incidents
Description	The count of Monitored Ads with any kind of Fraud/SIVT incidents
Field type	metric
Data type	int.number.value

snapchat__fraud_sivt_incident_rate

Field label	Fraud/SIVT incident rate
Description	The percentage of Monitored Ads with any form of Fraud or SIVT incidents. (Fraud/SIVT incidents / Monitored Ads)
Field type	metric
Data type	float.number.ratio

twitter__fraud_sivt_free_ads

Field label	Fraud/SIVT free ads
Description	Fraud/SIVT-Free Ads represent the unique, deduplicated count of ads with no incidences recorded of bot fraud, site fraud, nonhuman data center traffic, hijacked devices and injected ads
Field type	metric
Data type	int.number.value

twitter__fraud_sivt_free_rate

Field label	Fraud/SIVT free rate
Description	The percentage of Monitored Ads free from all forms of Fraud and SIVT. (Fraud/SIVT free ads / monitored ads)
Field type	metric
Data type	float.number.ratio

twitter__fraud_sivt_incidents

Field label	Fraud/SIVT incidents
Description	A deduplicated count of all types of fraud and Sophisticated Invalid Traffic (SIVT), which includes site fraud, bot fraud, nonhuman data center traffic, hijacked devices, and injected ads
Field type	metric
Data type	int.number.value

twitter__fraud_sivt_incident_rate

Field label	Fraud/SIVT incident rate
Description	The percentage of Monitored Ads with any form of Fraud or SIVT incidents. (Fraud/SIVT incidents / Monitored Ads)
Field type	metric
Data type	float.number.ratio

youtube__fraud_sivt_free_ads

Field label	Fraud/SIVT free ads
Description	Fraud/SIVT-Free Ads represent the unique, deduplicated count of ads with no incidences recorded of bot fraud, site fraud, nonhuman data center traffic, hijacked devices and injected ads
Field type	metric
Data type	int.number.value

youtube__fraud_sivt_free_rate

Field label	Fraud/SIVT free rate
Description	The percentage of Monitored Impressions free from all forms of Fraud and SIVT. (Fraud/SIVT Free Ads / Monitored Ads)
Field type	metric
Data type	float.number.ratio

youtube__fraud_sivt_incidents

Field label	Fraud/SIVT incidents
Description	Fraud/SIVT Incidents represent the unique, deduplicated count of incidents recorded bot fraud, site fraud, nonhuman data center traffic, hijacked devices and injected ads
Field type	metric
Data type	int.number.value

youtube__fraud_sivt_incident_rate

Field label	Fraud/SIVT incident rate
Description	The percentage of Monitored Ads with any form of Fraud or SIVT incidents. (Fraud/SIVT incidents / Monitored Ads)
Field type	metric
Data type	float.number.ratio

GEO

standard__delivery_country

Field label	Delivery country
Description	Delivery country. Only compatible with 'geo' metrics
Field type	dimension
Data type	string.geo.country

standard__dma_mma

Field label	DMA/MMA
Description	Designated market area. Only compatible with 'geo' metrics
Field type	dimension
Data type	string.text.value

standard__state_region

Field label	State/Region
Description	State/Region. Only compatible with 'geo' metrics
Field type	dimension
Data type	string.text.value

meta__delivery_country

Field label	Delivery country
Description	Delivery country
Field type	dimension
Data type	string.geo.country

tiktok__delivery_country

Field label	Delivery country
Description	Delivery country
Field type	dimension
Data type	string.geo.country

tiktok__dma_mma

Field label	DMA/MMA
Description	The Designated Market Area or Metropolitan Market Area where the campaign is targeted
Field type	dimension
Data type	string.text.value

tiktok__zip_code

Field label	Zip code
Description	The zip code where the campaign is targeted
Field type	dimension
Data type	string.geo.zip

tiktok__state_region

Field label	State/region
Description	The state or region where the campaign is targeted
Field type	dimension
Data type	string.geo.region

snapchat__platform_delivery_country

Field label	Delivery country
Description	Delivery country
Field type	dimension
Data type	string.geo.country

twitter__delivery_country

Field label	Delivery country
Description	Delivery country
Field type	dimension
Data type	string.geo.country

youtube__delivery_country

Field label	Delivery country
Description	Delivery country
Field type	dimension
Data type	string.geo.country

standard__in_geo_ads

Field label	In geo ads
Description	Ads served inside the designated geographic targeting area
Field type	metric
Data type	int.number.value

standard__in_geo_rate

Field label	In geo rate
Description	Percentage of ads served inside the designated geographic targeting area. In geo ads / monitored ads
Field type	metric
Data type	float.number.ratio

standard__out_of_geo_blocks

Field label	Out of geo blocks
Description	Show the number of blocks for requests from outside the designated geographic targeting area
Field type	metric
Data type	int.number.value

standard__out_of_geo_rate

Field label	Out of geo rate
Description	Percentage of ads served outside the designated geographic targeting area. out of geo incidents / monitored ads
Field type	metric
Data type	float.number.ratio

standard__out_of_geo_incidents

Field label	Out of geo incidents
Description	Show the number of ads served outside the designated geographic targeting area
Field type	metric
Data type	int.number.value

tiktok__in_geo_ads

Field label	In geo ads
Description	The unique count of ads that were served within your targeted country, designated market areas (or media market areas outside of the US), state/region, or ZIP code as defined by your Geo Targeting profile
Field type	metric
Data type	int.number.value

tiktok__in_geo_rate

Field label	In geo rate
Description	Percentage of ads served inside the designated geographic targeting area. In geo ads / Monitored ads
Field type	metric
Data type	float.number.ratio

tiktok__out_of_geo_incidents

Field label	Out of geo incidents
Description	Show the number of ads served outside the designated geographic targeting area
Field type	metric
Data type	int.number.value

tiktok__out_of_geo_rate

Field label	Out of geo rate
Description	Percentage of ads served outside the designated geographic targeting area. Out of geo incidents / Monitored ads
Field type	metric
Data type	float.number.ratio

LINE ITEM

twitter__line_item_id

Field label	Line item ID
Description	Line item ID
Field type	dimension
Data type	string.text.value

twitter__line_item_name

Field label	Line item name
Description	Line item name
Field type	dimension
Data type	string.text.value

youtube__line_item_id

Field label	Line item ID
Description	Line item ID
Field type	dimension
Data type	string.text.value

youtube__line_item_name

Field label	Line item name
Description	Line item name
Field type	dimension
Data type	string.text.value

MEDIA

standard__media_property

Field label	Media property
Description	Media property
Field type	dimension
Data type	string.text.value

standard__media_type

Field label	Media type
Description	Media type
Field type	dimension
Data type	string.text.value

meta__media_type

Field label	Media type
Description	The media type
Field type	dimension
Data type	string.text.value

tiktok__media_type

Field label	Media type
Description	The media type
Field type	dimension
Data type	string.text.value

snapchat__media_type

Field label	Media type
Description	The media type
Field type	dimension
Data type	string.text.value

twitter__media_type

Field label	Media type
Description	The media type
Field type	dimension
Data type	string.text.value

youtube__media_type

Field label	Media type
Description	The media type
Field type	dimension
Data type	string.text.value

ORDER

youtube__insertion_order_id

Field label	Insertion order id
Description	The ID of the insertion order
Field type	dimension
Data type	string.text.value

youtube__insertion_order_name

Field label	Insertion order name
Description	The name of the insertion order
Field type	dimension
Data type	string.text.value

PLACEMENT

standard__placement_name

Field label	Placement name
Description	Placement name where the product is being promoted
Field type	dimension
Data type	string.text.value

standard__placement_code

Field label	Placement code
Description	Ad Server Placement code
Field type	dimension
Data type	string.text.value

standard__placement_size

Field label	Placement size
Description	Placement size
Field type	dimension
Data type	string.text.value

meta__placement_type

Field label	Placement type
Description	The placement type
Field type	dimension
Data type	string.text.value

PLATFORM

meta__platform_type

Field label	Platform type
Description	The platform type
Field type	dimension
Data type	string.text.value

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

standard__year

Field label	Year
Field type	dimension
Data type	string.time.year

standard__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

standard__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

standard__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

standard__month

Field label	Month
Field type	dimension
Data type	string.time.month

standard__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

standard__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

standard__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

standard__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

standard__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

standard__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

standard__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

standard__date

Field label	Date
Field type	dimension
Data type	string.time.date

standard__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

meta__year

Field label	Year
Field type	dimension
Data type	string.time.year

meta__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

meta__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

meta__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

meta__month

Field label	Month
Field type	dimension
Data type	string.time.month

meta__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

meta__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

meta__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

meta__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

meta__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

meta__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

meta__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

meta__date

Field label	Date
Field type	dimension
Data type	string.time.date

meta__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

tiktok__year

Field label	Year
Field type	dimension
Data type	string.time.year

tiktok__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

tiktok__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

tiktok__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

tiktok__month

Field label	Month
Field type	dimension
Data type	string.time.month

tiktok__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

tiktok__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

tiktok__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

tiktok__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

tiktok__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

tiktok__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

tiktok__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

tiktok__date

Field label	Date
Field type	dimension
Data type	string.time.date

tiktok__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

snapchat__year

Field label	Year
Field type	dimension
Data type	string.time.year

snapchat__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

snapchat__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

snapchat__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

snapchat__month

Field label	Month
Field type	dimension
Data type	string.time.month

snapchat__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

snapchat__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

snapchat__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

snapchat__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

snapchat__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

snapchat__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

snapchat__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

snapchat__date

Field label	Date
Field type	dimension
Data type	string.time.date

snapchat__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

twitter__year

Field label	Year
Field type	dimension
Data type	string.time.year

twitter__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

twitter__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

twitter__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

twitter__month

Field label	Month
Field type	dimension
Data type	string.time.month

twitter__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

twitter__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

twitter__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

twitter__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

twitter__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

twitter__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

twitter__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

twitter__date

Field label	Date
Field type	dimension
Data type	string.time.date

twitter__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

youtube__year

Field label	Year
Field type	dimension
Data type	string.time.year

youtube__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

youtube__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

youtube__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

youtube__month

Field label	Month
Field type	dimension
Data type	string.time.month

youtube__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

youtube__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

youtube__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

youtube__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

youtube__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

youtube__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

youtube__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

youtube__date

Field label	Date
Field type	dimension
Data type	string.time.date

youtube__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

UNIVERSAL

standard__requests

Field label	Requests
Description	The count of requests received by the blocking tag when the blocking service is used
Field type	metric
Data type	int.number.value

standard__blocks

Field label	Blocks
Description	The count of requests that are blocked because they do not meet the blocking criteria for a DV digital IQ campaign
Field type	metric
Data type	int.number.value

standard__block_rate

Field label	Block rate
Description	The percentage of requests that are blocked because they do not meet the blocking criteria for a DV digital IQ campaign. Blocks / requests
Field type	metric
Data type	float.number.ratio

standard__allowed_ads

Field label	Allowed ads
Description	Unique count of requests that were allowed because they met the blocking criteria for your DV Digital IQ campaign and had no violations
Field type	metric
Data type	int.number.value

standard__allowed_rate

Field label	Allowed ad rate
Description	Percentage of unique count of requests that were allowed because they met the blocking criteria for your DV Digital IQ campaign and had no violations. Allowed ads / monitored ads
Field type	metric
Data type	float.number.ratio

standard__allowed_evaluations

Field label	Allowed evaluations
Description	The number of Evaluations that were determined to be compliant based on your Brand Suitability Geo, or Fraud profiles
Field type	metric
Data type	int.number.value

standard__evaluations

Field label	Evaluations
Description	The total number of non-GIVT video ad calls that Video Filtering assessed
Field type	metric
Data type	int.number.value

standard__monitored_ads

Field label	Monitored ads
Description	The total count of ads served where the DV monitoring services were applied
Field type	metric
Data type	int.number.value

standard__authentic_ads

Field label	Authentic ads
Description	Ads served in a brand-specific, high-quality environment that meets the settings of your DV Digital IQ profile, improving the performance of your campaigns
Field type	metric
Data type	int.number.value

standard__authentic_rate

Field label	Authentic rate
Description	The percentage of ads served in a brand-specific, high-quality environment that meets the settings of your DV Digital IQ profile, improving the performance of your campaigns. Authentic ads / monitored ads
Field type	metric
Data type	float.number.ratio

standard__measured_impressions

Field label	Measured impressions
Description	The count of impressions where the DV successfully measured the ad
Field type	metric
Data type	int.number.value

standard__measurement_rate

Field label	Measurement Rate
Description	The Measurement Rate provides a confidence level for each of the viewability dimensions so you can assess the broadness of the data used to determine a dimension
Field type	metric
Data type	float.number.ratio

standard__viewable_impressions

Field label	Viewable impressions
Description	Impressions across desktop, mobile web and mobile in-app delivery that were measured as viewable according to the IAB viewability guideline
Field type	metric
Data type	int.number.value

standard__viewable_rate

Field label	Viewable rate
Description	Impressions percentage across desktop, mobile web and mobile in-app delivery that were measured as viewable according to the IAB viewability guideline
Field type	metric
Data type	float.number.ratio

standard__custom_viewable_impressions

Field label	Custom Viewable Impressions
Description	The total time of viewable impressions in hours
Field type	metric
Data type	int.number.value

standard__unique_incidents

Field label	Incidents
Description	The deduplicated count of all incidents found when ads in your campaign did not meet the criteria of your DV digital IQ profile
Field type	metric
Data type	int.number.value

standard__incident_rate

Field label	Incident rate
Description	Percentage of all incidents found when ads in your campaign did not meet the criteria of your DV Digital IQ profile. Unique incidents / monitored ads
Field type	metric
Data type	int.number.value

meta__eligible_impressions

Field label	Eligible impressions
Description	Impressions that had the potential to be measured for viewability, which is the count of all impressions that include DV viewability measurement technology
Field type	metric
Data type	int.number.value

meta__measured_impressions

Field label	Measured impressions
Description	Impressions for which DV was able to obtain the information needed to make decisions about viewability
Field type	metric
Data type	int.number.value

meta__measurement_rate

Field label	Measurement rate
Description	The measurement rate provides a confidence level for each of the viewability dimensions so you can assess the broadness of the data used to determine a dimension. (Measured Impressions / Eligible Impressions)
Field type	metric
Data type	float.number.ratio

meta__meta_standard_ads_net

Field label	Meta standard ads – net
Description	Meta served and billable impressions; this includes deterministic impressions that have reached the [0,0] threshold, which means that more than 0% of the pixels passed through the viewport for more than zero seconds
Field type	metric
Data type	int.number.value

meta__monitored_ads

Field label	Monitored ads
Description	The total count of ads served where DV monitoring services were applied
Field type	metric
Data type	int.number.value

meta__passthrough_impressions

Field label	Passthrough impressions
Description	The number of impressions where the top and bottom of the ad appeared on screen at least once while the user scrolled through the feed regardless of viewability
Field type	metric
Data type	int.number.value

meta__passthrough_measured_impressions

Field label	Passthrough measured impressions
Description	Impressions for which DV was able to obtain the information needed to make decisions about passthrough
Field type	metric
Data type	int.number.value

meta__passthrough_rate

Field label	Passthrough rate
Description	Percentage of passthrough impressions. (Passthrough Impressions / Passthrough Measured Impressions)
Field type	metric
Data type	float.number.ratio

meta__total_net_ads

Field label	Total net ads
Description	Impressions served in an environment free from fraud and other forms of SIVT -- each Total Net Ad is a distinct impression served in a high-quality environment that matches your brand-specific DV Digital IQ profile
Field type	metric
Data type	int.number.value

meta__total_net_rate

Field label	Total net rate
Description	Overall percentage of ads that met the measurement criteria. (Total Net Ads Impressions / Monitored Ads)
Field type	metric
Data type	float.number.ratio

meta__total_net_viewable_impressions

Field label	Total net viewable impressions
Description	A Total Net Viewable Impression includes an additional layer of analysis that shows when a Total Net Impression also met the IAB viewability guideline
Field type	metric
Data type	int.number.value

meta__total_net_viewable_rate

Field label	Total net viewable rate
Description	Percentage of impressions that were viewable for at least 50% of their duration. (Total Net Viewable Impressions / Measured Impressions)
Field type	metric
Data type	float.number.ratio

meta__unique_incidents

Field label	Unique incidents
Description	The deduplicated count of Brand Safety, Fraud/SIVT and Geo incidents
Field type	metric
Data type	int.number.value

meta__unique_incident_rate

Field label	Unique incident rate
Description	The percentage of monitored ads that had at least one incident of any kind. (Unique Incidents / Monitored Ads)
Field type	metric
Data type	float.number.ratio

meta__viewable_impressions

Field label	Viewable impressions
Description	Impressions across desktop, mobile web and mobile in-app delivery that were measured as viewable according to the IAB viewability guidelines
Field type	metric
Data type	int.number.value

meta__viewable_rate

Field label	Viewable rate
Description	Impressions percentage across desktop, mobile web and mobile in-app delivery that were measured as viewable according to the IAB viewability guideline. (Viewable Impressions / Measured Impressions)
Field type	metric
Data type	float.number.ratio

tiktok__authentic_ads

Field label	Authentic ads
Description	The deduplicated count of ads that were brand safe, free from fraud/SIVT, and in the targeted geographic region
Field type	metric
Data type	int.number.value

tiktok__authentic_rate

Field label	Authentic rate
Description	The percentage of impressions monitored for fraud/SIVT, geo, and brand suitability that meet the criteria for Authentic Impressions. (Authentic ads / Brand suitability measured ads)
Field type	metric
Data type	float.number.ratio

tiktok__authentic_viewable_impressions

Field label	Authentic viewable impressions
Description	The count of impressions that are identified as Authentic and also meet the IAB standard for video viewability
Field type	metric
Data type	int.number.value

tiktok__authentic_viewable_rate

Field label	Authentic viewable rate
Description	The percentage of impressions that are identified as Authentic and also meet the IAB standard for video viewability. (Authentic Viewable impressions / Brand Suitability and Viewability Measured Impressions)
Field type	metric
Data type	float.number.ratio

tiktok__brand_suitability_and_viewability_measured_impressions

Field label	Brand suitability and viewability measured impressions
Description	The deduplicated number of impressions that DV was able to measure for both Brand Suitability and Viewability
Field type	metric
Data type	int.number.value

tiktok__monitored_ads

Field label	Monitored ads
Description	The total count of ads served where the DV Monitoring services were applied
Field type	metric
Data type	int.number.value

tiktok__unique_incidents

Field label	Unique incidents
Description	The deduplicated count of Brand Safety, Fraud/SIVT and Geo incidents
Field type	metric
Data type	int.number.value

tiktok__unique_incident_rate

Field label	Unique incident rate
Description	The percentage of Brand Suitability Measured Ads that had at least one incident of any kind. (Unique Incidents / Brand suitability measured ads)
Field type	metric
Data type	float.number.ratio

tiktok__viewability_eligible_impressions

Field label	Viewability eligible impressions
Description	Impressions that had the potential to be measured for viewability
Field type	metric
Data type	int.number.value

tiktok__viewability_measured_impressions

Field label	Viewability measured impressions
Description	Impressions for which DV was able to obtain the information needed to make decisions about viewability
Field type	metric
Data type	int.number.value

tiktok__viewability_measurement_rate

Field label	Viewability measurement rate
Description	The percentage of Measured impressions for which DV was able to obtain the information needed to make decisions about viewability. (Measured Impressions / Eligible Impressions)
Field type	metric
Data type	float.number.ratio

tiktok__viewable_impressions

Field label	Viewable impressions
Description	Impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB Viewability Guidelines
Field type	metric
Data type	int.number.value

tiktok__viewable_rate

Field label	Viewable rate
Description	The percentage of Viewability Measured Impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB Viewability Guidelines. (Viewable impressions / Viewability Measured impressions)
Field type	metric
Data type	float.number.ratio

snapchat__authentic_ads

Field label	Authentic ads
Description	The deduplicated count of ads that were brand safe, free from fraud/SIVT, and in the targeted geographic region
Field type	metric
Data type	int.number.value

snapchat__authentic_rate

Field label	Authentic rate
Description	The percentage of impressions monitored for fraud/SIVT, geo, and brand suitability that meet the criteria for Authentic Impressions. (Authentic ads / monitored ads)
Field type	metric
Data type	float.number.ratio

snapchat__authentic_viewable_impressions

Field label	Authentic viewable impressions
Description	The count of impressions that are identified as Authentic and also meet the IAB standard for video viewability
Field type	metric
Data type	int.number.value

snapchat__authentic_viewable_rate

Field label	Authentic viewable rate
Description	The percentage of impressions that are identified as Authentic and also meet the IAB standard for video viewability. (Authentic Viewable impressions / measured impressions)
Field type	metric
Data type	float.number.ratio

snapchat__eligible_impressions

Field label	Eligible impressions
Description	Impressions that had the potential to be measured for viewability, which is the count of all impressions that include DV viewability measurement technology
Field type	metric
Data type	int.number.value

snapchat__measured_impressions

Field label	Measured impressions
Description	Impressions for which DV was able to obtain the information needed to make decisions about viewability
Field type	metric
Data type	int.number.value

snapchat__measurement_rate

Field label	Measurement rate
Description	The measurement rate provides a confidence level for each of the viewability dimensions so you can assess the broadness of the data used to determine a dimension. (Measured Impressions / Eligible Impressions)
Field type	metric
Data type	float.number.ratio

snapchat__monitored_ads

Field label	Monitored ads
Description	The total count of ads served where the DV Monitoring services were applied
Field type	metric
Data type	int.number.value

snapchat__unique_incidents

Field label	Unique incidents
Description	The deduplicated count of Brand Safety, Fraud/SIVT and Geo incidents
Field type	metric
Data type	int.number.value

snapchat__unique_incident_rate

Field label	Unique incident rate
Description	The percentage of Brand Suitability Measured Ads that had at least one incident of any kind. (Unique Incidents / Monitored Ads)
Field type	metric
Data type	float.number.ratio

snapchat__viewable_impressions

Field label	Viewable impressions
Description	Impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB Viewability Guidelines
Field type	metric
Data type	int.number.value

snapchat__viewable_rate

Field label	Viewable rate
Description	The percentage of Viewability Measured Impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB Viewability Guidelines. (Viewable impressions / Measured impressions)
Field type	metric
Data type	float.number.ratio

twitter__authentic_ads

Field label	Authentic ads
Description	The percentage of ads monitored for fraud/SIVT, geo, and brand suitability that meet the criteria for Authentic Ads
Field type	metric
Data type	int.number.value

twitter__authentic_rate

Field label	Authentic rate
Description	The percentage of impressions monitored for fraud/SIVT, geo, and brand suitability that meet the criteria for Authentic Impressions. (Authentic Ads / Brand Suitability Measured Ads)
Field type	metric
Data type	float.number.ratio

twitter__authentic_viewable_impressions

Field label	Authentic viewable impressions
Description	The count of impressions that are identified as Authentic and also meet the IAB standard for video viewability
Field type	metric
Data type	int.number.value

twitter__authentic_viewable_rate

Field label	Authentic viewable rate
Description	The percentage of impressions that are identified as Authentic and also meet the IAB standard for video viewability. (Authentic viewable impressions / Brand suitability and viewability measured impressions)
Field type	metric
Data type	float.number.ratio

twitter__eligible_impressions

Field label	Eligible impressions
Description	Impressions that had the potential to be measured for viewability
Field type	metric
Data type	int.number.value

twitter__measured_impressions

Field label	Measured impressions
Description	Impressions for which DV was able to obtain the information needed to make decisions about viewability
Field type	metric
Data type	int.number.value

twitter__measurement_rate

Field label	Measurement rate
Description	The measurement rate provides a confidence level for each of the viewability dimensions so you can assess the broadness of the data used to determine a dimension. (Measured Impressions / Eligible Impressions)
Field type	metric
Data type	float.number.ratio

twitter__monitored_ads

Field label	Monitored ads
Description	The total count of ads served where the DV Monitoring services were applied
Field type	metric
Data type	int.number.value

twitter__unique_incidents

Field label	Unique incidents
Description	The deduplicated count of Brand Safety and Fraud/SIVT incidents
Field type	metric
Data type	int.number.value

twitter__unique_incident_rate

Field label	Unique incident rate
Description	The percentage of Brand suitability measured ads that had at least one incident. (Unique incidents / Brand suitability measured ads)
Field type	metric
Data type	float.number.ratio

twitter__viewable_impressions

Field label	Viewable impressions
Description	Impressions across desktop, mobile web, and mobile in-app delivery that were measured as viewable according to the IAB viewability guideline
Field type	metric
Data type	int.number.value

twitter__viewable_rate

Field label	Viewable rate
Description	The percentage of Viewability Measured Impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB Viewability Guidelines. (Viewable impressions / Viewability measured impressions)
Field type	metric
Data type	float.number.ratio

youtube__authentic_ads

Field label	Authentic ads
Description	The number of ads monitored for fraud/SIVT, geo, and brand suitability that meet the criteria for Authentic Ads
Field type	metric
Data type	int.number.value

youtube__authentic_rate

Field label	Authentic rate
Description	The percentage of ads served in a brand suitable environment, free from fraud and other forms of Sophisticated Invalid Traffic (SIVT), and in the targeted geographic region -- each DV Authentic Ad® is a distinct ad served in a high-quality environment that matches your brand-specific DV Digital IQ profile. (Authentic Ads / Monitored Ads)
Field type	metric
Data type	float.number.ratio

youtube__authentic_viewable_impressions

Field label	Authentic viewable impressions
Description	An Authentic Viewable Impression includes an additional layer of analysis that shows when an Authentic Impression® also met the IAB viewability guideline
Field type	metric
Data type	int.number.value

youtube__authentic_viewable_rate

Field label	Authentic viewable rate
Description	The percentage of impressions which include an additional layer of analysis that shows when an Authentic Impression® also met the IAB viewability guideline. (Authentic viewable impressions / Measured Impressions)
Field type	metric
Data type	float.number.ratio

youtube__monitored_ads

Field label	Monitored ads
Description	The total count of ads served where the DV Monitoring services were applied
Field type	metric
Data type	int.number.value

youtube__unique_incidents

Field label	Unique incidents
Description	The deduplicated count of all impressions that were fraudulent and flagged as Brand Safety or Brand Suitability incidents per the criteria outlined in the DV YouTube Profile
Field type	metric
Data type	int.number.value

youtube__unique_incident_rate

Field label	Unique incident rate
Description	The percentage of Monitored Ads that had at least one incident of any kind. (Unique incidents / Monitored Impressions)
Field type	metric
Data type	float.number.ratio

youtube__viewability_eligible_impressions

Field label	Viewability eligible impressions
Description	Impressions that had the potential to be measured for viewability
Field type	metric
Data type	int.number.value

youtube__viewability_measured_impressions

Field label	Viewability measured impressions
Description	Impressions for which DV was able to obtain the information needed to make decisions about viewability
Field type	metric
Data type	int.number.value

youtube__viewability_measurement_rate

Field label	Viewability measurement rate
Description	The percentage of Measured impressions for which DV was able to obtain the information needed to make decisions about viewability. (Viewability Measured Impressions / Viewability Eligible impressions)
Field type	metric
Data type	float.number.ratio

youtube__viewable_impressions

Field label	Viewable impressions
Description	Impressions across desktop, mobile web, and mobile in-app delivery that were measured as viewable according to the IAB viewability guideline
Field type	metric
Data type	int.number.value

youtube__viewable_rate

Field label	Viewable rate
Description	The percentage of Viewability Measured Impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB Viewability Guidelines. (Viewable impressions / Measured impressions)
Field type	metric
Data type	float.number.ratio

VIEWABILITY

meta__impressions_100_percent_display_viewable

Field label	100% display viewable impressions
Description	The number of impressions where 100% of the creative was in the viewable portion of the browser for at least one second
Field type	metric
Data type	int.number.value

meta__impressions_1_to_5_seconds_view

Field label	50% display viewable 1 - 5 secs impressions
Description	Impressions for which 50% or more of the ad creative was in view for 1-4.9 seconds
Field type	metric
Data type	int.number.value

meta__impressions_5_to_15_seconds_view

Field label	50% display viewable 5-15 secs impressions
Description	Impressions for which 50% or more of the ad creative was in view for 5-14.9 seconds
Field type	metric
Data type	int.number.value

meta__greater_than_15_seconds_view_impressions

Field label	50% display viewable >15 secs impressions
Description	Impressions for which 50% or more of the ad creative was in view for 15 seconds
Field type	metric
Data type	int.number.value

meta__two_second_display_viewable_impressions

Field label	2-second display viewable impressions
Description	Number of impressions that were viewable for at least 2 seconds
Field type	metric
Data type	int.number.value

meta__three_second_viewable_impressions

Field label	3-second viewable impressions
Description	Number of impressions that were viewable for at least 3 seconds
Field type	metric
Data type	int.number.value

meta__completed_impressions

Field label	Completed impressions
Description	Number of impressions that were completed
Field type	metric
Data type	int.number.value

meta__total_time_hr_display_viewable_impressions

Field label	Total time (hr) - display viewable impressions
Description	Total time in hours that display impressions were viewable
Field type	metric
Data type	int.number.value

meta__audible_impressions

Field label	Audible impressions
Description	Number of impressions that were audible
Field type	metric
Data type	int.number.value

meta__audible_measured_impressions

Field label	Audible measured impressions
Description	Number of audible impressions that were also measured
Field type	metric
Data type	int.number.value

meta__audible_rate

Field label	Audible rate
Description	Percentage of impressions that were audible. (Audible Impressions / Audible Measured Impressions)
Field type	metric
Data type	float.number.ratio

meta__audible_viewable_impressions

Field label	Audible viewable impressions
Description	Number of impressions that were both audible and viewable
Field type	metric
Data type	int.number.value

meta__audible_viewable_rate

Field label	Audible viewable rate
Description	Percentage of impressions that were both audible and viewable. (Audible Viewable Impressions / Audible Measured Impressions)
Field type	metric
Data type	float.number.ratio

meta__q1_completed_impressions

Field label	Q1 completed impressions
Description	Number of impressions that were completed in Q1
Field type	metric
Data type	int.number.value

meta__q2_completed_impressions

Field label	Q2 completed impressions
Description	Number of impressions that were completed in Q2
Field type	metric
Data type	int.number.value

meta__q3_completed_impressions

Field label	Q3 completed impressions
Description	Number of impressions that were completed in Q3
Field type	metric
Data type	int.number.value

tiktok__audible_impressions

Field label	Audible impressions
Description	The number of impressions that had audio turned on, on the player, for any time duration
Field type	metric
Data type	int.number.value

tiktok__audible_measured_impressions

Field label	Audible measured impressions
Description	Number of audible impressions that were also measured
Field type	metric
Data type	int.number.value

tiktok__audible_rate

Field label	Audible rate
Description	Percentage of impressions that were audible. (Audible Impressions / Audible Measured Impressions)
Field type	metric
Data type	float.number.ratio

tiktok__audible_viewable_impressions

Field label	Audible viewable impressions
Description	Number of impressions that were both audible and viewable
Field type	metric
Data type	int.number.value

tiktok__audible_viewable_measured_impressions

Field label	Audible viewable measured impressions
Description	Number of impressions that were both audible and viewable, and were also measured
Field type	metric
Data type	int.number.value

tiktok__audible_viewable_rate

Field label	Audible viewable rate
Description	Percentage of impressions that were both audible and viewable. (Audible Viewable Impressions / Audible Measured Impressions)
Field type	metric
Data type	float.number.ratio

tiktok__audible_and_in_view_on_completion_impressions

Field label	Audible and in-view on completion impressions
Description	The count of impressions where 50% or more of the creative was in view and audio was enabled at the completion of the video
Field type	metric
Data type	int.number.value

tiktok__audible_and_in_view_on_completion_rate

Field label	Audible and in-view on completion rate
Description	The percentage of impressions where 50% or more of the creative was in view and audio was enabled at the completion of the video. (Audible and In-View on Completion Impressions / Audible Viewable Measured Impressions)
Field type	metric
Data type	float.number.ratio

tiktok__completed_impressions

Field label	Completed impressions
Description	The count of impressions that completed all quartiles
Field type	metric
Data type	int.number.value

tiktok__q1_completed_impressions

Field label	Q1 completed impressions
Description	Number of impressions that were completed in Q1
Field type	metric
Data type	int.number.value

tiktok__q2_completed_impressions

Field label	Q2 completed impressions
Description	Number of impressions that were completed in Q2
Field type	metric
Data type	int.number.value

tiktok__q3_completed_impressions

Field label	Q3 completed impressions
Description	Number of impressions that were completed in Q3
Field type	metric
Data type	int.number.value

tiktok__viewability_monitored_ads

Field label	Viewability monitored ads
Description	The total count of ads served where DV Monitoring services were applied and Viewability was activated on the partner end
Field type	metric
Data type	int.number.value

snapchat__video_viewable_impressions_100_percent

Field label	100% video viewable impressions
Description	The count of video impressions where 100% of the creative was in the viewport for at least two continuous seconds
Field type	metric
Data type	int.number.value

snapchat__video_viewable_rate_100_percent

Field label	100% video viewable rate
Description	The percentage of video impressions where 100% of the creative was in the viewport for at least two continuous seconds. (100% Video Viewable Impressions / Video Measured Impressions)
Field type	metric
Data type	float.number.ratio

snapchat__audible_impressions

Field label	Audible impressions
Description	The number of impressions that had audio turned on, on the player, for any time duration
Field type	metric
Data type	int.number.value

snapchat__audible_measured_impressions

Field label	Audible measured impressions
Description	Number of audible impressions that were also measured
Field type	metric
Data type	int.number.value

snapchat__audible_rate

Field label	Audible rate
Description	Percentage of impressions that were audible. (Audible Impressions / Audible Measured Impressions)
Field type	metric
Data type	float.number.ratio

snapchat__audible_viewable_impressions

Field label	Audible viewable impressions
Description	Number of impressions that were both audible and viewable
Field type	metric
Data type	int.number.value

snapchat__audible_viewable_rate

Field label	Audible viewable rate
Description	Percentage of impressions that were both audible and viewable. (Audible Viewable Impressions / Audible Measured Impressions)
Field type	metric
Data type	float.number.ratio

snapchat__audible_and_in_view_on_completion_impressions

Field label	Audible and in-view on completion impressions
Description	The count of impressions where 50% or more of the creative was in view and audio was enabled at the completion of the video
Field type	metric
Data type	int.number.value

snapchat__audible_and_in_view_on_completion_rate

Field label	Audible and in-view on completion rate
Description	The percentage of impressions where 50% or more of the creative was in view and audio was enabled at the completion of the video. (Audible and In-View on Completion Impressions / Audible Viewable Measured Impressions)
Field type	metric
Data type	float.number.ratio

snapchat__completed_impressions

Field label	Completed impressions
Description	The count of impressions that completed all quartiles
Field type	metric
Data type	int.number.value

snapchat__q1_completed_impressions

Field label	Q1 completed impressions
Description	Number of impressions that were completed in Q1
Field type	metric
Data type	int.number.value

snapchat__q2_completed_impressions

Field label	Q2 completed impressions
Description	Number of impressions that were completed in Q2
Field type	metric
Data type	int.number.value

snapchat__q3_completed_impressions

Field label	Q3 completed impressions
Description	Number of impressions that were completed in Q3
Field type	metric
Data type	int.number.value

snapchat__video_full_screen_impressions

Field label	Video full screen impressions
Description	The count of impressions where the ad was expanded to full screen
Field type	metric
Data type	int.number.value

snapchat__video_full_screen_rate

Field label	Video full screen rate
Description	The percentage of impressions where the ad was expanded to full screen. (Video Full Screen Impressions / Video Measured Impressions)
Field type	metric
Data type	float.number.ratio

snapchat__viewable_engaged_impressions

Field label	Viewable/Engaged impressions
Description	Impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB viewability guidelines or have strong user interactions that indicate user engagement with the ad
Field type	metric
Data type	int.number.value

snapchat__viewable_engaged_rate

Field label	Viewable/Engaged rate
Description	The percentage of impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB viewability guidelines or have strong user interactions that indicate user engagement with the ad. (Viewable/Engaged Impressions / Measured Impressions)
Field type	metric
Data type	float.number.ratio

twitter__impressions_100_percent_display_viewable

Field label	100% viewable impressions
Description	The number of impressions where 100% of the creative was in the viewable portion of the browser for at least one second
Field type	metric
Data type	int.number.value

twitter__rate_100_percent_display_viewable

Field label	100% viewable rate
Description	Percentage of impressions where 100% of the creative was in the viewable portion of the browser for at least one second. (100% display viewable impressions / display measured impressions)
Field type	metric
Data type	float.number.ratio

twitter__impressions_1_to_5_seconds_view

Field label	50% display viewable 1 - 5 secs impressions
Description	Impressions for which 50% or more of the ad creative was in view for 1-4.9 seconds
Field type	metric
Data type	int.number.value

twitter__impressions_5_to_15_seconds_view

Field label	50% display viewable 5-15 secs impressions
Description	Impressions for which 50% or more of the ad creative was in view for 5-14.9 seconds
Field type	metric
Data type	int.number.value

twitter__greater_than_15_seconds_view_impressions

Field label	50% display viewable >15 secs impressions
Description	Impressions for which 50% or more of the ad creative was in view for 15 seconds
Field type	metric
Data type	int.number.value

twitter__two_second_display_viewable_impressions

Field label	2-second display viewable impressions
Description	Impressions for which 50% or more of the ad creative was in view for 2 continuous seconds
Field type	metric
Data type	int.number.value

twitter__two_second_display_viewable_rate

Field label	2-second display viewable rate
Description	The percentage of Measured Impressions for which 50% or more of the ad creative was in view for 2 continuous seconds. (2-Second Display Viewable impressions / Display Measured Impressions)
Field type	metric
Data type	float.number.ratio

twitter__three_second_viewable_impressions

Field label	3-second display viewable impressions
Description	Impressions for which 50% or more of the ad creative was in view for 3 continuous seconds
Field type	metric
Data type	int.number.value

twitter__three_second_viewable_rate

Field label	3-second display viewable rate
Description	The percentage of Measured Impressions for which 50% or more of the ad creative was in view for 3 continuous seconds. (3-second Display Viewable Impressions / Display Measured Impressions)
Field type	metric
Data type	float.number.ratio

twitter__audible_impressions

Field label	Audible impressions
Description	The number of impressions that had audio turned on, on the player, for any time duration
Field type	metric
Data type	int.number.value

twitter__audible_measured_impressions

Field label	Audible measured impressions
Description	Impressions for which DV was able to obtain the information needed to measure audio
Field type	metric
Data type	int.number.value

twitter__audible_rate

Field label	Audible rate
Description	The percentage of impressions that had audio turned on, on the player, for any time duration. (Audible Impressions / Audible Measured Impressions)
Field type	metric
Data type	float.number.ratio

twitter__completed_impressions

Field label	Completed impressions
Description	The number of video impressions that completed Q4. This metric does not account for whether the video was viewable and/or audible
Field type	metric
Data type	int.number.value

twitter__total_time_hr_display_viewable_impressions

Field label	Total time (hr) - Display viewable impressions
Description	The total brand exposure duration, in hours, for all viewable impressions that were brand suitable, fraud/SIVT free, and in the targeted geographic region (capped at 60 seconds per impression)
Field type	metric
Data type	int.number.value

twitter__audible_viewable_impressions

Field label	Audible viewable impressions
Description	The number of impressions that are viewable and had audio turned on, on the player, for any time duration
Field type	metric
Data type	int.number.value

twitter__audible_viewable_rate

Field label	Audible viewable rate
Description	The percentage of impressions that are viewable and had audio turned on, on the player, for any time duration. (Audible Viewable Impressions / Audible Viewable Measured Impressions)
Field type	metric
Data type	float.number.ratio

twitter__q1_completed_impressions

Field label	Q1 completed impressions
Description	The number of video impressions that completed Q1
Field type	metric
Data type	int.number.value

twitter__q2_completed_impressions

Field label	Q2 completed impressions
Description	The number of video impressions that completed Q2
Field type	metric
Data type	int.number.value

twitter__q3_completed_impressions

Field label	Q3 completed impressions
Description	The number of video impressions that completed Q3
Field type	metric
Data type	int.number.value

twitter__twitter_viewable_impressions

Field label	Twitter viewable impressions
Description	Impressions across desktop, mobile web, and mobile in-app delivery that were measured as viewable according to the IAB viewability guideline
Field type	metric
Data type	int.number.value

twitter__twitter_viewable_rate

Field label	Twitter viewable rate
Description	The percentage of Twitter Viewable Impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB Viewability Guidelines. (Twitter viewable impressions / Viewability measured impressions)
Field type	metric
Data type	float.number.ratio

youtube__impressions_100_percent_display_viewable

Field label	100% display viewable impressions
Description	The count of impressions where 100% of the creative was in the viewport for at least one second or the creative took up 100% of the viewport for at least one second
Field type	metric
Data type	int.number.value

youtube__rate_100_percent_display_viewable

Field label	100% display viewable rate
Description	The percentage of impressions where 100% of the creative was in the viewport for at least one second or the creative took up 100% of the viewport for at least one second. (100% Display Viewable Impressions / Display Measured Impressions)
Field type	metric
Data type	float.number.ratio

youtube__impressions_1_to_5_seconds_view

Field label	50% display viewable 1 - 5 secs impressions
Description	Impressions for which 50% or more of the ad creative was in view for 1-4.9 seconds
Field type	metric
Data type	int.number.value

youtube__impressions_5_to_15_seconds_view

Field label	50% display viewable 5-15 secs impressions
Description	Impressions for which 50% or more of the ad creative was in view for 5-14.9 seconds
Field type	metric
Data type	int.number.value

youtube__greater_than_15_seconds_view_impressions

Field label	50% display viewable >15 secs impressions
Description	Impressions for which 50% or more of the ad creative was in view for 15 seconds
Field type	metric
Data type	int.number.value

youtube__completed_impressions

Field label	Completed impressions
Description	The count of impressions that completed all quartiles
Field type	metric
Data type	int.number.value

youtube__audible_impressions

Field label	Audible impressions
Description	Audible Impressions are the number of impressions that had audio turned on, on the player, for any time duration
Field type	metric
Data type	int.number.value

youtube__audible_viewable_impressions

Field label	Audible viewable impressions
Description	Audible Viewable Impressions are the number of impressions that were viewable and had audio turned on, on the player, for any time duration
Field type	metric
Data type	int.number.value

youtube__total_time_hr_display_viewable_impressions

Field label	Total time (hr) - Display viewable impressions
Description	The total time of Display Viewable Impressions in hours
Field type	metric
Data type	int.number.value

youtube__audible_measured_impressions

Field label	Audible measured impressions
Description	Impressions for which DV was able to obtain the information needed to make decisions about audibility
Field type	metric
Data type	int.number.value

youtube__audible_rate

Field label	Audible rate
Description	The percentage of impressions that had audio turned on, on the player, for any time duration. (Audible Impressions / Audible Measured Impressions)
Field type	metric
Data type	float.number.ratio

youtube__audible_viewable_measured_impressions

Field label	Audible viewable measured impressions
Description	The count of Video Impressions for which DV was able to obtain the information needed to determine viewability as well as whether audio was on or not muted
Field type	metric
Data type	int.number.value

youtube__audible_viewable_rate

Field label	Audible viewable rate
Description	The percentage of audible impressions that were also viewable, for any time duration. (Audible Viewable Impressions / Audible Viewable Measured Impressions)
Field type	metric
Data type	float.number.ratio

youtube__q1_completed_impressions

Field label	Q1 completed impressions
Description	The count of impressions that completed Q1
Field type	metric
Data type	int.number.value

youtube__q1_completed_and_viewable_impressions

Field label	Q1 completed and viewable impressions
Description	The count of video impressions that completed Q1 and met the IAB viewability guideline
Field type	metric
Data type	int.number.value

youtube__q2_completed_impressions

Field label	Q2 completed impressions
Description	The count of impressions that completed Q2
Field type	metric
Data type	int.number.value

youtube__q2_completed_and_viewable_impressions

Field label	Q2 completed and viewable impressions
Description	The count of video impressions that completed Q2 and met the IAB viewability guideline
Field type	metric
Data type	int.number.value

youtube__q3_completed_impressions

Field label	Q3 completed impressions
Description	The count of impressions that completed Q3
Field type	metric
Data type	int.number.value

youtube__q3_completed_and_viewable_impressions

Field label	Q3 completed and viewable impressions
Description	The count of video impressions that completed Q3 and met the IAB viewability guideline
Field type	metric
Data type	int.number.value

youtube__q4_completed_and_viewable_impressions

Field label	Q4 completed and viewable impressions
Description	The count of video impressions that completed Q4 and met the IAB viewability guideline
Field type	metric
Data type	int.number.value

youtube__viewability_monitored_ads

Field label	Viewability monitored ads
Description	The total count of ads served where DV Monitoring services were applied and Viewability was activated on the partner end
Field type	metric
Data type	int.number.value