DoubleVerify data warehouse table groups

  • Updated on Sep 11, 2025
  • Published on Aug 5, 2025
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Table: CAMPAIGN

dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
standard__advertiser_name
Display name Advertiser name
Description The name of the advertiser
Field type dimension
Data type string.text.value
standard__allowed_ads
Display name Allowed ads
Description Unique count of requests that were allowed because they met the blocking criteria for your DV Digital IQ campaign and had no violations
Field type metric
Data type int.number.value
standard__allowed_evaluations
Display name Allowed evaluations
Description The number of Evaluations that were determined to be compliant based on your Brand Suitability Geo, or Fraud profiles
Field type metric
Data type int.number.value
standard__authentic_ads
Display name Authentic ads
Description Ads served in a brand-specific, high-quality environment that meets the settings of your DV Digital IQ profile, improving the performance of your campaigns
Field type metric
Data type int.number.value
standard__authentic_completed_fully_on_screen_impressions
Display name Authentic completed fully on-screen impressions
Description The number of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile
Field type metric
Data type int.number.value
standard__authentic_display_viewable_impressions
Display name Authentic Viewable impressions
Description An authentic Viewable impression includes an additional layer of analysis that shows when an authentic impression also met the IAB viewability guideline
Field type metric
Data type int.number.value
standard__authentic_q_1_fully_on_screen_impressions
Display name Authentic Q1 fully on-screen impressions
Description The number of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile
Field type metric
Data type int.number.value
standard__authentic_q_2_fully_on_screen_impressions
Display name Authentic Q2 fully on-screen impressions
Description The number of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile
Field type metric
Data type int.number.value
standard__authentic_q_3_fully_on_screen_impressions
Display name Authentic Q3 fully on-screen impressions
Description The number of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile
Field type metric
Data type int.number.value
standard__authentic_video_viewable_impressions
Display name Authentic video viewable impressions
Description An authentic viewable impression includes an additional premium layer of analysis that shows when an authentic ads also meets the IAB standard for viewability. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__average_time_s_display_viewable_impressions
Display name Average time (s) - Viewable impressions
Description The average time, in seconds, of viewable impressions
Field type metric
Data type int.number.value
standard__blocks
Display name Blocks
Description The count of requests that are blocked because they do not meet the blocking criteria for a DV digital IQ campaign
Field type metric
Data type int.number.value
standard__brand
Display name Brand
Description The name of the brand
Field type dimension
Data type string.text.value
standard__brand_market
Display name Brand market
Description The market of the brand
Field type dimension
Data type string.text.value
standard__brand_region
Display name Brand region
Description The region of the brand
Field type dimension
Data type string.text.value
standard__brand_suitability_blocks
Display name Brand suitability blocks
Description Represents the count of filters, incidents and requests from apps, sites or pages that served or were prevented from being served because they did not meet one or more of the brand suitability settings
Field type metric
Data type int.number.value
standard__brand_suitability_incidents
Display name Brand suitability incidents
Description Count of incidents from apps, sites or pages that served or were prevented from being served because they did not meet one or more of the brand suitability settings
Field type metric
Data type int.number.value
standard__brand_suitable_ads
Display name Brand suitable ads
Description Ads that were served on pages, sites or app free from brand suitability and brand safety floor incidents
Field type metric
Data type int.number.value
standard__campaign
Display name Campaign
Description The name of the campaign
Field type dimension
Data type string.text.value
standard__custom_display_viewable_impressions
Display name Custom display viewable impressions
Description Impressions (desktop delivery only) that were in view as determined using the custom viewability measurement definition for the profile. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__date
Display name Date
Field type dimension
Data type string.time.date
standard__device_delivery_typ
Display name Device delivery type
Description Device delivery type
Field type dimension
Data type string.text.value
standard__display_eligible_impressions
Display name Display eligible impression
Description Impressions that had the potential to be measured for display viewability. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__display_measured_impressions
Display name Display measured impressions
Description Impressions for which DV was able to obtain the information needed to make decisions about viewability. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__display_viewable_impressions
Display name Display viewable impressions
Description The count of impressions that met the IAB guideline for viewability. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__eligible_impressions
Display name Eligible impression
Description Impressions that had the potential to be measured for display viewability
Field type metric
Data type int.number.value
standard__evaluations
Display name Evaluations
Description The total number of non-GIVT video ad calls that Video Filtering assessed
Field type metric
Data type int.number.value
standard__fraud_blocks
Display name Fraud blocks
Description The deduplicated count of requests that are blocked for any form of fraud
Field type metric
Data type int.number.value
standard__fraud_sivt_blocks
Display name Fraud/SIVT blocks
Description Count of blocks recorded as bot fraud, site fraud, nonhuman data center traffic and injected ad events
Field type metric
Data type int.number.value
standard__fraud_sivt_free_ads
Display name Fraud/SIVT free ads
Description The unique count of ads free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads
Field type metric
Data type int.number.value
standard__fraud_sivt_incidents
Display name Fraud/SIVT incidents
Description Count of incidents recorded as bot fraud, site fraud, nonhuman data center traffic and injected ad events
Field type metric
Data type int.number.value
standard__fully_on_screen_measured_impressions
Display name Fully on screen measured impressions
Description The count of video impressions for which DV was able to obtain the information needed to determine whether the creative was fully within the visible portion of the browser and to receive the signals that indicate the end of the quartile
Field type metric
Data type int.number.value
standard__greater_than_15_seconds_view_impressions
Display name 50% Display Viewable >15 Secs Impressions
Description Impressions for which 50% or more of the ad creative was in view for 15 seconds
Field type metric
Data type float.number.ratio
standard__in_geo_ads
Display name In geo ads
Description Ads served inside the designated geographic targeting area
Field type metric
Data type int.number.value
standard__measured_impressions
Display name Measured impressions
Description The count of impressions where the DV successfully measured the ad
Field type metric
Data type int.number.value
standard__media_property
Display name Media property
Description Media property
Field type dimension
Data type string.text.value
standard__media_type
Display name Media type
Description Media type
Field type dimension
Data type string.text.value
standard__monitored_ads
Display name Monitored ads
Description The total count of ads served where the DV monitoring services were applied
Field type metric
Data type int.number.value
standard__out_of_geo_blocks
Display name Out of geo blocks
Description Show the number of blocks for requests from outside the designated geographic targeting area
Field type metric
Data type int.number.value
standard__out_of_geo_incidents
Display name Out of geo incidents
Description Show the number of ads served outside the designated geographic targeting area
Field type metric
Data type int.number.value
standard__placement_code
Display name Placement code
Description Ad Server Placement code
Field type dimension
Data type string.text.value
standard__placement_name
Display name Placement name
Description Placement name where the product is being promoted
Field type dimension
Data type string.text.value
standard__placement_size
Display name Placement size
Description Placement size
Field type dimension
Data type string.text.value
standard__requests
Display name Requests
Description The count of requests received by the blocking tag when the blocking service is used
Field type metric
Data type int.number.value
standard__site_and_app_list_incidents
Display name Site & app list incidents
Description Site and app list violations represent the deduplicated count of incidents on or from sites and/or apps listed in your site and/or app exclusion list or not on your site and/or app inclusion in your brand suitability profile(s)
Field type metric
Data type int.number.value
standard__total_time_hr_display_viewable_impressions
Display name Total time (hr) - Viewable impressions
Description The total time of viewable impressions in hours
Field type metric
Data type int.number.value
standard__uc_app_incidents
Display name UC app incidents
Description The number of app impressions that triggered a brand suitability incident due to a client's unsuitable content category settings
Field type metric
Data type int.number.value
standard__unique_incidents
Display name Incidents
Description The deduplicated count of all incidents found when ads in your campaign did not meet the criteria of your DV digital IQ profile
Field type metric
Data type int.number.value
standard__video_eligible_impressions
Display name Video eligible impressions
Description Impressions that had the potential to be measured for video viewability, which is the count of all impressions that include DV viewability measurement technology. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__video_measured_impressions
Display name Video measured impressions
Description Impressions for which DV was able to obtain the information needed to make decisions about viewability. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__video_viewable_impressions
Display name Video viewable impressions
Description Impressions across desktop, mobile web and mobile in-app delivery that were measured as viewable according to the IAB viewability guideline. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__viewable_impressions
Display name Viewable impressions
Description Impressions across desktop, mobile web and mobile in-app delivery that were measured as viewable according to the IAB viewability guideline
Field type metric
Data type int.number.value

Table: GEO

dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
standard__advertiser_name
Display name Advertiser name
Description The name of the advertiser
Field type dimension
Data type string.text.value
standard__brand
Display name Brand
Description The name of the brand
Field type dimension
Data type string.text.value
standard__brand_market
Display name Brand market
Description The market of the brand
Field type dimension
Data type string.text.value
standard__brand_region
Display name Brand region
Description The region of the brand
Field type dimension
Data type string.text.value
standard__date
Display name Date
Field type dimension
Data type string.time.date
standard__delivery_country
Display name Delivery country
Description Delivery country. Only compatible with 'geo' metrics
Field type dimension
Data type string.geo.country
standard__device_delivery_typ
Display name Device delivery type
Description Device delivery type
Field type dimension
Data type string.text.value
standard__dma_mma
Display name DMA/MMA
Description Designated market area. Only compatible with 'geo' metrics
Field type dimension
Data type string.text.value
standard__evaluations
Display name Evaluations
Description The total number of non-GIVT video ad calls that Video Filtering assessed
Field type metric
Data type int.number.value
standard__in_geo_ads
Display name In geo ads
Description Ads served inside the designated geographic targeting area
Field type metric
Data type int.number.value
standard__media_property
Display name Media property
Description Media property
Field type dimension
Data type string.text.value
standard__media_type
Display name Media type
Description Media type
Field type dimension
Data type string.text.value
standard__monitored_ads
Display name Monitored ads
Description The total count of ads served where the DV monitoring services were applied
Field type metric
Data type int.number.value
standard__out_of_geo_blocks
Display name Out of geo blocks
Description Show the number of blocks for requests from outside the designated geographic targeting area
Field type metric
Data type int.number.value
standard__out_of_geo_incidents
Display name Out of geo incidents
Description Show the number of ads served outside the designated geographic targeting area
Field type metric
Data type int.number.value
standard__placement_code
Display name Placement code
Description Ad Server Placement code
Field type dimension
Data type string.text.value
standard__placement_name
Display name Placement name
Description Placement name where the product is being promoted
Field type dimension
Data type string.text.value
standard__placement_size
Display name Placement size
Description Placement size
Field type dimension
Data type string.text.value
standard__requests
Display name Requests
Description The count of requests received by the blocking tag when the blocking service is used
Field type metric
Data type int.number.value
standard__state_region
Display name State/Region
Description State/Region. Only compatible with 'geo' metrics
Field type dimension
Data type string.text.value

Table: APP

dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
standard__advertiser_name
Display name Advertiser name
Description The name of the advertiser
Field type dimension
Data type string.text.value
standard__allowed_evaluations
Display name Allowed evaluations
Description The number of Evaluations that were determined to be compliant based on your Brand Suitability Geo, or Fraud profiles
Field type metric
Data type int.number.value
standard__app_age_rating
Display name App age rating
Description App age rating
Field type dimension
Data type string.text.value
standard__app_bundle
Display name App bundle
Description App bundle
Field type dimension
Data type string.text.value
standard__app_developer
Display name App developer
Description App developer name
Field type dimension
Data type string.text.value
standard__app_id
Display name App ID
Description ID of the app
Field type dimension
Data type string.text.value
standard__app_name
Display name App name
Description Name of the app
Field type dimension
Data type string.text.value
standard__app_store
Display name App store
Description Name of the app store
Field type dimension
Data type string.text.value
standard__app_store_category
Display name App store category
Description Category of the app store
Field type dimension
Data type string.text.value
standard__authentic_ads
Display name Authentic ads
Description Ads served in a brand-specific, high-quality environment that meets the settings of your DV Digital IQ profile, improving the performance of your campaigns
Field type metric
Data type int.number.value
standard__authentic_display_viewable_impressions
Display name Authentic Viewable impressions
Description An authentic Viewable impression includes an additional layer of analysis that shows when an authentic impression also met the IAB viewability guideline
Field type metric
Data type int.number.value
standard__authentic_video_viewable_impressions
Display name Authentic video viewable impressions
Description An authentic viewable impression includes an additional premium layer of analysis that shows when an authentic ads also meets the IAB standard for viewability. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__blocks
Display name Blocks
Description The count of requests that are blocked because they do not meet the blocking criteria for a DV digital IQ campaign
Field type metric
Data type int.number.value
standard__brand
Display name Brand
Description The name of the brand
Field type dimension
Data type string.text.value
standard__brand_market
Display name Brand market
Description The market of the brand
Field type dimension
Data type string.text.value
standard__brand_region
Display name Brand region
Description The region of the brand
Field type dimension
Data type string.text.value
standard__brand_suitability_blocks
Display name Brand suitability blocks
Description Represents the count of filters, incidents and requests from apps, sites or pages that served or were prevented from being served because they did not meet one or more of the brand suitability settings
Field type metric
Data type int.number.value
standard__brand_suitability_incidents
Display name Brand suitability incidents
Description Count of incidents from apps, sites or pages that served or were prevented from being served because they did not meet one or more of the brand suitability settings
Field type metric
Data type int.number.value
standard__brand_suitable_ads
Display name Brand suitable ads
Description Ads that were served on pages, sites or app free from brand suitability and brand safety floor incidents
Field type metric
Data type int.number.value
standard__campaign
Display name Campaign
Description The name of the campaign
Field type dimension
Data type string.text.value
standard__custom_display_viewable_impressions
Display name Custom display viewable impressions
Description Impressions (desktop delivery only) that were in view as determined using the custom viewability measurement definition for the profile. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__date
Display name Date
Field type dimension
Data type string.time.date
standard__device_delivery_typ
Display name Device delivery type
Description Device delivery type
Field type dimension
Data type string.text.value
standard__display_eligible_impressions
Display name Display eligible impression
Description Impressions that had the potential to be measured for display viewability. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__display_measured_impressions
Display name Display measured impressions
Description Impressions for which DV was able to obtain the information needed to make decisions about viewability. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__display_viewable_impressions
Display name Display viewable impressions
Description The count of impressions that met the IAB guideline for viewability. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__evaluations
Display name Evaluations
Description The total number of non-GIVT video ad calls that Video Filtering assessed
Field type metric
Data type int.number.value
standard__fraud_blocks
Display name Fraud blocks
Description The deduplicated count of requests that are blocked for any form of fraud
Field type metric
Data type int.number.value
standard__fraud_sivt_blocks
Display name Fraud/SIVT blocks
Description Count of blocks recorded as bot fraud, site fraud, nonhuman data center traffic and injected ad events
Field type metric
Data type int.number.value
standard__fraud_sivt_free_ads
Display name Fraud/SIVT free ads
Description The unique count of ads free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads
Field type metric
Data type int.number.value
standard__fraud_sivt_incidents
Display name Fraud/SIVT incidents
Description Count of incidents recorded as bot fraud, site fraud, nonhuman data center traffic and injected ad events
Field type metric
Data type int.number.value
standard__in_geo_ads
Display name In geo ads
Description Ads served inside the designated geographic targeting area
Field type metric
Data type int.number.value
standard__media_property
Display name Media property
Description Media property
Field type dimension
Data type string.text.value
standard__media_type
Display name Media type
Description Media type
Field type dimension
Data type string.text.value
standard__monitored_ads
Display name Monitored ads
Description The total count of ads served where the DV monitoring services were applied
Field type metric
Data type int.number.value
standard__out_of_geo_blocks
Display name Out of geo blocks
Description Show the number of blocks for requests from outside the designated geographic targeting area
Field type metric
Data type int.number.value
standard__out_of_geo_incidents
Display name Out of geo incidents
Description Show the number of ads served outside the designated geographic targeting area
Field type metric
Data type int.number.value
standard__placement_code
Display name Placement code
Description Ad Server Placement code
Field type dimension
Data type string.text.value
standard__placement_name
Display name Placement name
Description Placement name where the product is being promoted
Field type dimension
Data type string.text.value
standard__placement_size
Display name Placement size
Description Placement size
Field type dimension
Data type string.text.value
standard__requests
Display name Requests
Description The count of requests received by the blocking tag when the blocking service is used
Field type metric
Data type int.number.value
standard__site_and_app_list_incidents
Display name Site & app list incidents
Description Site and app list violations represent the deduplicated count of incidents on or from sites and/or apps listed in your site and/or app exclusion list or not on your site and/or app inclusion in your brand suitability profile(s)
Field type metric
Data type int.number.value
standard__total_time_hr_display_viewable_impressions
Display name Total time (hr) - Viewable impressions
Description The total time of viewable impressions in hours
Field type metric
Data type int.number.value
standard__uc_app_incidents
Display name UC app incidents
Description The number of app impressions that triggered a brand suitability incident due to a client's unsuitable content category settings
Field type metric
Data type int.number.value
standard__unique_incidents
Display name Incidents
Description The deduplicated count of all incidents found when ads in your campaign did not meet the criteria of your DV digital IQ profile
Field type metric
Data type int.number.value
standard__video_eligible_impressions
Display name Video eligible impressions
Description Impressions that had the potential to be measured for video viewability, which is the count of all impressions that include DV viewability measurement technology. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__video_measured_impressions
Display name Video measured impressions
Description Impressions for which DV was able to obtain the information needed to make decisions about viewability. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value
standard__video_viewable_impressions
Display name Video viewable impressions
Description Impressions across desktop, mobile web and mobile in-app delivery that were measured as viewable according to the IAB viewability guideline. Please note that this field will be removed on 2023-07-06
Field type metric
Data type int.number.value

Table: CTV

dataSourceName
Display name Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
standard__advertiser_name
Display name Advertiser name
Description The name of the advertiser
Field type dimension
Data type string.text.value
standard__allowed_ads
Display name Allowed ads
Description Unique count of requests that were allowed because they met the blocking criteria for your DV Digital IQ campaign and had no violations
Field type metric
Data type int.number.value
standard__allowed_evaluations
Display name Allowed evaluations
Description The number of Evaluations that were determined to be compliant based on your Brand Suitability Geo, or Fraud profiles
Field type metric
Data type int.number.value
standard__authentic_ads
Display name Authentic ads
Description Ads served in a brand-specific, high-quality environment that meets the settings of your DV Digital IQ profile, improving the performance of your campaigns
Field type metric
Data type int.number.value
standard__authentic_completed_fully_on_screen_impressions
Display name Authentic completed fully on-screen impressions
Description The number of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile
Field type metric
Data type int.number.value
standard__authentic_q_1_fully_on_screen_impressions
Display name Authentic Q1 fully on-screen impressions
Description The number of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile
Field type metric
Data type int.number.value
standard__authentic_q_2_fully_on_screen_impressions
Display name Authentic Q2 fully on-screen impressions
Description The number of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile
Field type metric
Data type int.number.value
standard__authentic_q_3_fully_on_screen_impressions
Display name Authentic Q3 fully on-screen impressions
Description The number of authentic ads for which the creative was fully within the visible portion of the browser and the signal at the end of the quartile was received for the specified quartile
Field type metric
Data type int.number.value
standard__blocks
Display name Blocks
Description The count of requests that are blocked because they do not meet the blocking criteria for a DV digital IQ campaign
Field type metric
Data type int.number.value
standard__brand
Display name Brand
Description The name of the brand
Field type dimension
Data type string.text.value
standard__brand_market
Display name Brand market
Description The market of the brand
Field type dimension
Data type string.text.value
standard__brand_region
Display name Brand region
Description The region of the brand
Field type dimension
Data type string.text.value
standard__brand_suitability_blocks
Display name Brand suitability blocks
Description Represents the count of filters, incidents and requests from apps, sites or pages that served or were prevented from being served because they did not meet one or more of the brand suitability settings
Field type metric
Data type int.number.value
standard__brand_suitability_incidents
Display name Brand suitability incidents
Description Count of incidents from apps, sites or pages that served or were prevented from being served because they did not meet one or more of the brand suitability settings
Field type metric
Data type int.number.value
standard__brand_suitable_ads
Display name Brand suitable ads
Description Ads that were served on pages, sites or app free from brand suitability and brand safety floor incidents
Field type metric
Data type int.number.value
standard__campaign
Display name Campaign
Description The name of the campaign
Field type dimension
Data type string.text.value
standard__ctv_app_age_rating
Display name CTV app age rating
Description CTB app age rating. Please note that this field will be removed on 2023-12-04
Field type dimension
Data type string.text.value
standard__ctv_app_bundle
Display name CTV app bundle
Description CTV app bundle name. Please note that this field will be removed on 2023-12-04
Field type dimension
Data type string.text.value
standard__ctv_app_developer
Display name CTV app developer
Description CTV app developer. Please note that this field will be removed on 2023-12-04
Field type dimension
Data type string.text.value
standard__ctv_app_id
Display name CTV app ID
Description CTV app ID. Please note that this field will be removed on 2023-12-04
Field type dimension
Data type string.text.value
standard__ctv_app_name
Display name CTV app name
Description CTV app name. Please note that this field will be removed on 2023-12-04
Field type dimension
Data type string.text.value
standard__ctv_app_store
Display name CTV app store
Description CTV app store name. Please note that this field will be removed on 2023-12-04
Field type dimension
Data type string.text.value
standard__ctv_app_store_category
Display name CTV app store category
Description CTV app store category. Please note that this field will be removed on 2023-12-04
Field type dimension
Data type string.text.value
standard__ctv_device_name
Display name CTV device name
Description CTV device name
Field type dimension
Data type string.text.value
standard__date
Display name Date
Field type dimension
Data type string.time.date
standard__device_delivery_typ
Display name Device delivery type
Description Device delivery type
Field type dimension
Data type string.text.value
standard__evaluations
Display name Evaluations
Description The total number of non-GIVT video ad calls that Video Filtering assessed
Field type metric
Data type int.number.value
standard__fraud_blocks
Display name Fraud blocks
Description The deduplicated count of requests that are blocked for any form of fraud
Field type metric
Data type int.number.value
standard__fraud_sivt_blocks
Display name Fraud/SIVT blocks
Description Count of blocks recorded as bot fraud, site fraud, nonhuman data center traffic and injected ad events
Field type metric
Data type int.number.value
standard__fraud_sivt_free_ads
Display name Fraud/SIVT free ads
Description The unique count of ads free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads
Field type metric
Data type int.number.value
standard__fraud_sivt_incidents
Display name Fraud/SIVT incidents
Description Count of incidents recorded as bot fraud, site fraud, nonhuman data center traffic and injected ad events
Field type metric
Data type int.number.value
standard__fully_on_screen_measured_impressions
Display name Fully on screen measured impressions
Description The count of video impressions for which DV was able to obtain the information needed to determine whether the creative was fully within the visible portion of the browser and to receive the signals that indicate the end of the quartile
Field type metric
Data type int.number.value
standard__in_geo_ads
Display name In geo ads
Description Ads served inside the designated geographic targeting area
Field type metric
Data type int.number.value
standard__media_property
Display name Media property
Description Media property
Field type dimension
Data type string.text.value
standard__media_type
Display name Media type
Description Media type
Field type dimension
Data type string.text.value
standard__monitored_ads
Display name Monitored ads
Description The total count of ads served where the DV monitoring services were applied
Field type metric
Data type int.number.value
standard__out_of_geo_blocks
Display name Out of geo blocks
Description Show the number of blocks for requests from outside the designated geographic targeting area
Field type metric
Data type int.number.value
standard__out_of_geo_incidents
Display name Out of geo incidents
Description Show the number of ads served outside the designated geographic targeting area
Field type metric
Data type int.number.value
standard__placement_code
Display name Placement code
Description Ad Server Placement code
Field type dimension
Data type string.text.value
standard__placement_name
Display name Placement name
Description Placement name where the product is being promoted
Field type dimension
Data type string.text.value
standard__placement_size
Display name Placement size
Description Placement size
Field type dimension
Data type string.text.value
standard__requests
Display name Requests
Description The count of requests received by the blocking tag when the blocking service is used
Field type metric
Data type int.number.value
standard__site_and_app_list_incidents
Display name Site & app list incidents
Description Site and app list violations represent the deduplicated count of incidents on or from sites and/or apps listed in your site and/or app exclusion list or not on your site and/or app inclusion in your brand suitability profile(s)
Field type metric
Data type int.number.value
standard__uc_app_incidents
Display name UC app incidents
Description The number of app impressions that triggered a brand suitability incident due to a client's unsuitable content category settings
Field type metric
Data type int.number.value
standard__unique_incidents
Display name Incidents
Description The deduplicated count of all incidents found when ads in your campaign did not meet the criteria of your DV digital IQ profile
Field type metric
Data type int.number.value