Use the Criteo connector to access your campaign data and pull performance, targeting, audience, bidding, device, and ad set data. Create reports to track seasonal changes in your retargeting campaigns and measure the revenue they generate.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our Criteo connection guide.
Available metrics and dimensions: Find the full list of fields in our Criteo field documentation.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Review impressions, clicks, and cost per ad set
Get a daily breakdown of visibility, engagement, and spend across your ad sets over the last 7 days, so you can quickly spot which ad sets are underperforming or overspending.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last 7 days |
Metrics | Impressions, Clicks, Cost |
Dimensions | Ad set name, Date |
Suggested visualization | Table |
Understanding the data
Impressions: The number of times the ad was displayed to a user on publishers' websites.
Clicks: The number of times your Criteo ads were clicked.
Cost: The total cost of the campaigns within the reporting period.
Ad set name: The name of the ad set, used to compare performance across individual ad sets.
Date: Splits results by day for granular trend analysis.
Track campaign cost month by month
See how much your campaigns have cost each month this year, making it easy to spot spending patterns and seasonal fluctuations in your retargeting activity.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | This year to date |
Metrics | Cost |
Dimensions | Year & Month |
Suggested visualization | Time series chart |
Understanding the data
Cost: The total cost of the campaigns within the reporting period.
Year & Month: Splits results by month so you can compare spend over time.
Compare cost, revenue, and sales last month
See how much your campaigns cost last month and how much revenue and how many sales they generated, giving you a clear view of return on ad spend.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last month |
Metrics | Cost, Revenue, Sales |
Dimensions | Date |
Suggested visualization | Time series chart |
Understanding the data
Cost: The total cost of the campaigns within the reporting period.
Revenue: The amount of money generated by online sales attributed to your Criteo ads.
Sales: The total number of purchases completed, whether on the same device your Criteo ads were clicked or a different one.
Date: Splits results by day to track how cost, revenue, and sales evolve over time.
Break down cost, revenue, and sales by campaign and category
See last week's cost, revenue, and sales split by campaign name and product category, helping you identify which campaigns and categories are driving the most value.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Date range | Last week |
Metrics | Cost, Revenue, Sales |
Dimensions | Campaign name, Category name |
Suggested visualization | Table |
Understanding the data
Cost: The total cost of the campaigns within the reporting period.
Revenue: The amount of money generated by online sales attributed to your Criteo ads.
Sales: The total number of purchases completed, whether on the same device your Criteo ads were clicked or a different one.
Campaign name: The name of the campaign, used to compare performance across campaigns.
Category name: The product category associated with the ad, used to compare performance across categories.
More resources
You might also be interested in: