Updates on the Beeswax data source, including new metrics, dimensions, and other features.
November 2025
2025-11-13
New fields have been added:
Platform device type
Platform device make
Platform device model
Bid shading fee
User ID & Postback Conversions
UserID & Postback Conversions Value
IP Conversions
IP Conversions Value
Freewheel Person ID Conversions
Freewheel Person ID Conversions Value
Freewheel Person ID conversion Order
Freewheel Household ID Conversions
Freewheel Household ID Conversions Value
Freewheel Household ID conversions Order