Use AppsFlyer to get data from different mobile applications. Gain insights into ad performance to understand how various campaigns contribute to app engagement and installs. Compare the performance of different apps to discover user interaction patterns and engagement.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our AppsFlyer connection guide.
Available metrics and dimensions: Find the full list of fields in our AppsFlyer field documentation.
Query types
To get the data you need, select the correct query type:
Aggregated performance (Pull API) report: Get basic aggregated performance data for your mobile apps. Available for all AppsFlyer users.
Aggregated geo performance (Pull API) report: Get performance data based on geographical location.
Aggregated performance (Master API) report: Fetch more granular data with less restrictive rate limits, including ad group, ad, and keyword splits. Requires a separate Master API subscription — contact AppsFlyer to gain access.
SKAN performance: Get campaign and installation performance data from Apple's systems.
Event data export: Fetch raw event-level data where each row is one event logged in AppsFlyer. Available only in data warehouse destinations and the Supermetrics API.
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Analyze ad performance by campaign
See how different campaigns are driving app engagement and installs this month, so you can identify top performers and reallocate budget accordingly.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Aggregated performance (Pull API) report |
Date range | This month |
Metrics | Clicks, Impressions, Installs |
Dimensions | Campaign name |
Suggested visualization | Table |
Understanding the data
Clicks: The number of times an ad was clicked over the selected date range.
Impressions: The total number of times an ad was displayed.
Installs: The number of new app installations successfully attributed to a specific campaign.
Campaign name: Splits results by campaign for side-by-side comparison.
Monitor user engagement across different apps
Track how actively users engage with each of your apps this quarter using daily and monthly active user metrics, helping you spot engagement trends and prioritize development efforts.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Aggregated performance (Master API) report |
Date range | This quarter |
Metrics | Average daily active users (DAU), Average monthly active users (MAU) |
Dimensions | App ID, App name |
Suggested visualization | Table |
Understanding the data
Average daily active users (DAU): The average number of unique users who open the app on any given day within the reporting period.
Average monthly active users (MAU): The average number of unique users who open the app at least once within a calendar month.
App ID and App name: Splits results per app so you can compare engagement across your portfolio.
Note
This query requires the Master API, which is a separate subscription. Contact AppsFlyer to gain access.
Compare app installs and uninstalls over time
See the total number of installations and uninstallations month by month this year, so you can understand net app growth and identify periods of higher churn.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Aggregated performance (Master API) report |
Date range | This year to date |
Metrics | Installs, Uninstalls |
Dimensions | Year & month |
Suggested visualization | Bar chart |
Understanding the data
Installs: The number of new app installations successfully attributed within the reporting period.
Uninstalls: The number of times the app was removed from a device within the reporting period.
Year & month: Splits results by month so you can track trends across the year.
Note
This query requires the Master API, which is a separate subscription. Contact AppsFlyer to gain access.
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