Search fields×Table: AD adEid Display name Ad EID Description EID of the ad Field type dimension Data type string.text.value adFormat Display name Ad format Description Format string. i.e. '300 wide x 250 high' Field type dimension Data type string.text.value adFormatID Display name Ad format ID Description Corresponding ad format ID in the AdRoll system Field type dimension Data type string.text.value adFormatName Display name Ad format Description Format string. i.e. '300x250' Field type dimension Data type string.text.value adgroupEid Display name Adgroup EID Description EID of the adgroup Field type dimension Data type string.text.value adgroupIsActive Display name Is adgroup active Description Whether or not the adgroup is currently active Field type dimension Data type bool adgroupName Display name Adgroup Description Name of the adgroup Field type dimension Data type string.text.value adgroupStatus Display name Adgroup status Description Adgroup status: approved, paused, draft, rejected or deleted Field type dimension Data type string.text.value adIsActive Display name Is ad active Description Whether or not the ad is currently active Field type dimension Data type bool adName Display name Ad Description Name of the ad Field type dimension Data type string.text.value adOptimization Display name Ad optimization Description Strategy used to optimize ads when multiple ads fit a single ad space Field type dimension Data type string.text.value adrollEID Display name AdRoll EID Description AdRoll EID for prospecting ads Field type dimension Data type string.text.value adStatus Display name Ad status Description Ad status: approved, paused, review, draft, rejected or deleted Field type dimension Data type string.text.value adType Display name Ad type Description Ad type: liquid, image, flash or ad_network Field type dimension Data type string.text.value advertisableCurrency Display name Advertiser currency Description Currency code (ISO-4217) use by the advertiser's account Field type dimension Data type string.currency.code advertisableEid Display name Advertiser EID Description EID of the advertiser Field type dimension Data type string.text.value advertisableName Display name Advertiser Description Advertiser profile Field type dimension Data type string.text.value body Display name Ad body Description For Facebook ads, the text to be displayed as the ad's body Field type dimension Data type string.text.value bouncedVisitors Display name Bounced visitors Description Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 Field type metric Data type int.number.value campaignEid Display name Campaign EID Description EID of the campaign Field type dimension Data type string.text.value campaignName Display name Campaign Description Name of the campaign Field type dimension Data type string.text.value campaignStatus Display name Campaign status Description Status of the campaign: running, ended, paused, review, draft, rejected or deleted Field type dimension Data type string.text.value campaignType Display name Campaign type Description Type for the campaign: prospecting, blended or retargeting Field type dimension Data type string.text.value channel Display name Channel Description Campaign channel: email, social or web Field type dimension Data type string.text.value clickRevenue Display name Click revenue Description Click revenue amount Field type metric Data type float.currency.value clicks Display name Clicks Description Number of times an ad was clicked over the date range selected Field type metric Data type int.number.value clickThroughConversionWindow Display name Click-through conversions duration (days) Description Duration of the advertiser's Click-through conversions conversion window in days Field type dimension Data type int.number.value clickThroughs Display name Click-through conversions Description Click-through conversions amount Field type metric Data type int.number.value conversions Display name Conversions Description Conversions (count) = View Conversions + Click Conversions Field type metric Data type int.number.value dataSourceName Display name Data source Description The name of the source for this data, as listed on supermetrics.com/docs Field type dimension Data type string.text.value date Display name Date Description Date, e.g. 2017-01-31 Field type dimension Data type string.time.date destinationURL Display name Ad destination URL Description URL that the browser will navigate to when the ad is clicked Field type dimension Data type string.text.url endDate Display name Campaign end date Description Date the campaign ended, exclusive Field type dimension Data type string.time.date engagedVisitors Display name Engaged visitors Description Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad Field type metric Data type int.number.value flights Display name Flights Description Scheduled flight periods when ads will be served. Null if there is no limitation Field type dimension Data type string.text.json hasEdits Display name Has edits Description Whether or not the ad has been edited such that another ad has it's original ad parameter set to this ad's EID Field type dimension Data type bool hasFutureCampaigns Display name Has future campaigns Description Whether or not the ad has the possibility of serving based on the adgroups & campaigns in which it inhabits Field type dimension Data type bool hasPendingEdits Display name Has pending edits Description Whether or not the ad has edits that must be reviewed by an AdRoll administrator Field type dimension Data type bool headline Display name Ad headline Description For Facebook ads, the text to be displayed as the ad's headline Field type dimension Data type string.text.value height Display name Ad height Description Height in pixels of the ad's creative Field type dimension Data type int.number.value impressions Display name Impressions Description Sum of the number of ad impressions and the number of unique-by-session email opens collected Field type metric Data type int.number.value isOutlined Display name Is outlined Description Whether or not an outline has been applied to the ad to satisfy network compliance Field type dimension Data type bool kpiMetric Display name KPI metric Description Metric being targeted by the campaign's bid strategy Field type dimension Data type string.text.value message Display name Ad message Description For Facebook Newsfeed ads, the text to be displayed as the ad\s message Field type dimension Data type string.text.value newVisitors Display name New visitors Description Number of new visitors who came to the site after viewing a prospecting ad Field type metric Data type int.number.value nonBouncedVisitors Display name Non-bounced visitors Description Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 Field type metric Data type int.number.value originalAd Display name Original Ad Description EID of the ad that was edited to create the ad Field type dimension Data type string.text.value outlineColor Display name Ad outline color Description Hexadecimal color code corresponding to the outline of an ad Field type dimension Data type string.text.value revenue Display name Revenue Description Revenue (amount) = View Revenue + Click Conversions Field type metric Data type float.currency.value revenue_campaignCurrency Display name Revenue (account currency) Description Revenue (amount) in your campaign currency Field type metric Data type float.currency.value spend Display name Cost (USD) Description Cost amount in USD Field type metric Data type float.currency.value src Display name Ad source Description Ad's creative's source URL Field type dimension Data type string.text.url startDate Display name Campaign start date Description Date the campaign started Field type dimension Data type string.time.date validClicktag Display name Valid click tag Description Flag showing if the ad is in flash format, whether or not the clickTAG is compliant Field type dimension Data type bool viewRevenue Display name View revenue Description View revenue amount Field type metric Data type float.currency.value viewThroughs Display name View-through conversions Description View-through conversions amount Field type metric Data type int.number.value width Display name Ad width Description Width in pixels of the ad's creative Field type dimension Data type int.number.valueTable: CAMPAIGN advertisableCurrency Display name Advertiser currency Description Currency code (ISO-4217) use by the advertiser's account Field type dimension Data type string.currency.code advertisableEid Display name Advertiser EID Description EID of the advertiser Field type dimension Data type string.text.value advertisableName Display name Advertiser Description Advertiser profile Field type dimension Data type string.text.value bouncedVisitors Display name Bounced visitors Description Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 Field type metric Data type int.number.value budget Display name Budget Description Daily budget of the campaign Field type dimension Data type float.number.value campaignCreatedDate Display name Campaign created date Description Date the campaign was created Field type dimension Data type string.time.date campaignEid Display name Campaign EID Description EID of the campaign Field type dimension Data type string.text.value campaignName Display name Campaign Description Name of the campaign Field type dimension Data type string.text.value campaignStatus Display name Campaign status Description Status of the campaign: running, ended, paused, review, draft, rejected or deleted Field type dimension Data type string.text.value campaignType Display name Campaign type Description Type for the campaign: prospecting, blended or retargeting Field type dimension Data type string.text.value campaignUpdatedDate Display name Campaign updated date Description Date the campaign was last updated Field type dimension Data type string.time.date channel Display name Channel Description Campaign channel: email, social or web Field type dimension Data type string.text.value clickRevenue Display name Click revenue Description Click revenue amount Field type metric Data type float.currency.value clicks Display name Clicks Description Number of times an ad was clicked over the date range selected Field type metric Data type int.number.value clickThroughConversionWindow Display name Click-through conversions duration (days) Description Duration of the advertiser's Click-through conversions conversion window in days Field type dimension Data type int.number.value clickThroughs Display name Click-through conversions Description Click-through conversions amount Field type metric Data type int.number.value conversions Display name Conversions Description Conversions (count) = View Conversions + Click Conversions Field type metric Data type int.number.value dataSourceName Display name Data source Description The name of the source for this data, as listed on supermetrics.com/docs Field type dimension Data type string.text.value date Display name Date Description Date, e.g. 2017-01-31 Field type dimension Data type string.time.date endDate Display name Campaign end date Description Date the campaign ended, exclusive Field type dimension Data type string.time.date engagedVisitors Display name Engaged visitors Description Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad Field type metric Data type int.number.value impressions Display name Impressions Description Sum of the number of ad impressions and the number of unique-by-session email opens collected Field type metric Data type int.number.value kpiCurrency Display name KPI currency Description ISO 4217 currency code for kpiGoal. If not provided assume the currency provided at the Advertiser level Field type dimension Data type string.currency.code kpiGoal Display name KPI goal Description Goal for the kpiMetric that drives the campaign's bid strategy. Null for automatic Field type dimension Data type float.number.value kpiMetric Display name KPI metric Description Metric being targeted by the campaign's bid strategy Field type dimension Data type string.text.value maxCpm Display name Max CPM Description Maximum CPM for the campaign Field type dimension Data type float.number.value newVisitors Display name New visitors Description Number of new visitors who came to the site after viewing a prospecting ad Field type metric Data type int.number.value nonBouncedVisitors Display name Non-bounced visitors Description Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 Field type metric Data type int.number.value revenue Display name Revenue Description Revenue (amount) = View Revenue + Click Conversions Field type metric Data type float.currency.value revenue_campaignCurrency Display name Revenue (account currency) Description Revenue (amount) in your campaign currency Field type metric Data type float.currency.value source Display name Source Description Service responsible for the creation of the campaign Field type dimension Data type string.text.value spend Display name Cost (USD) Description Cost amount in USD Field type metric Data type float.currency.value startDate Display name Campaign start date Description Date the campaign started Field type dimension Data type string.time.date viewRevenue Display name View revenue Description View revenue amount Field type metric Data type float.currency.value viewThroughs Display name View-through conversions Description View-through conversions amount Field type metric Data type int.number.value