About third-party custom fields

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The following data sources have custom fields in the data source itself. Note that these custom fields are different from the Supermetrics Custom Fields you can create on the Supermetrics Hub.

If a data source is not listed on this page, it doesn't have third-party custom fields.

You can use the account tagging feature on the Supermetrics Hub to group accounts that have custom fields.

Note

Custom fields are only fetched at the account selection. If you can't see your custom fields, make sure that you've selected the right account and aren't using the “all accounts” selection.

Data source name

Custom field notes

Adjust

Custom events are supported.

Adobe Analytics and Adobe Analytics 2.0

There can be a delay on fetching custom fields.

AppsFlyer

Custom events are not available in the Aggregated performance (Master API) query type.

Custom events that are prefixed with “af_” in their name will not work. Naming custom events like this is against AppsFlyer’s recommendations. Users should rename the events to something else without the prefix.

Facebook Ads

Custom conversions are supported, not custom events nor custom metrics.

Google Ad Manager

Custom fields are supported.

Note that inventory key-values must be set up as dimensions inside the Google Ad Manager inventory interface to be available as custom dimensions in the connector.

Google Analytics 4

Custom definitions (custom metric and dimensions) as well as custom events and key events are supported as custom fields.

Google Search Ads 360

Some fields (especially currencies) are supported. These are returned by the API in micros (a micro is a unit which means 10^-6, so "a millionth"), in native API fields like Cost. Supermetrics converts these values in the same way as Google Search Ads 360 does.Supermetrics has no control over custom columns.

HubSpot

Custom properties of HubSpot are supported, but not custom objects.

Klaviyo

Custom metrics are supported. These may only be compatible with certain other reports.

Marketo

Custom fields related to “Leads” object are supported.

Custom activity types are not supported.

Mailchimp

Custom dimensions are supported. Some of these may only be supported in specific report-type and account type combinations.

Piano Analytics (AT Internet)

All custom fields are supported.

Pipedrive

All custom fields are supported

Salesforce

Custom fields are supported for all standard Salesforce objects Supermetrics supports, such as Accounts, Opportunities, Tasks, Leads, Campaigns, and orders.

For custom objects, custom fields for the first 150 custom objects are supported.

Salesforce Account Engagement (Pardot)

Custom fields related to “Prospect” object are supported.

Zoho CRM

Custom fields with the external property are not supported.