Use the Taboola data source to pull data such as campaign, campaign budget, time, location, platform, ad metrics, audience, and partners. You can also create a report to see which platform or channel is bringing in the most traffic and which content is working the best.
Before you begin
Before you build reports, you need to connect the data source to Supermetrics.
Connection instructions: See our Taboola connection guide.
Available metrics and dimensions: Find the full list of fields in our Taboola field documentation.
Query types
With this data source, you need to select a query type to get the right type of data:
Reference list: Taboola query types
Campaign management
Campaign management
Top content
Top campaign content
Campaign summary
Summary by campaign & day
Summary by day
Summary by campaign
Summary by campaign, site & day
Summary by site
Summary by country
Summary by platform
Summary by audience
Publisher revenue summary
Revenue by day
Revenue by week
Revenue by month
Revenue by page type
Revenue by placement
Revenue by site
Revenue by country
Revenue by platform
Revenue by day, site & placement
Revenue by day, site, placement, country & platform
Revenue by day, site, page type, country & platform
Publisher visits
Visits by day
Visits by week
Visits by month
Visits by referral
Visits by landing page
Visits by platform
Visits by country
Visits by page type
Visits by day, referral & landing page
Visits by source medium
Visits by campaign
Visits by tracking code
Visits by referral & tracking code
Publisher recirculation summary
Recirculation by day
Recirculation by week
Recirculation by month
Recirculation by page type
Recirculation by placement
Recirculation by site
Recirculation by country
Recirculation by platform
Recirculation by day, site & placement
Popular queries
These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Looker Studio, or data warehouse destinations.
Review campaign spend last month
See how much each campaign spent last month, broken down by campaign ID and name. Use this data for comparing budget consumption across campaigns and reconciling spend against targets.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Summary by campaign |
Date range | Last month |
Metrics | Spend (EUR) |
Dimensions | Campaign ID, Campaign name |
Suggested visualization | Table |
Understanding the data
Spend (EUR): The total expenditure on the campaign, converted to euros.
Campaign ID: The unique identifier for the campaign.
Campaign name: The name of the campaign, used alongside Campaign ID to identify each campaign.
Track daily spend year to date
See how your ad spend has trended day by day this year — useful for identifying spending patterns, seasonal fluctuations, and periods where budget pacing may need adjustment.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Revenue by day |
Date range | Year to date |
Metrics | Spend (USD) |
Dimensions | Date |
Suggested visualization | Time series chart |
Understanding the data
Spend (USD): The total expenditure on the campaign, converted to US dollars.
Date: Splits results by day so you can track daily spend trends.
Compare total actions and spend by campaign this month
See the total number of conversions each campaign generated this month alongside its spend. With this data, you can evaluate which campaigns are most efficiently driving desired actions.
To fetch this data, use the following settings in your reporting or visualization tool:
Setting | Value |
|---|---|
Query type | Summary by campaign |
Date range | This month to date |
Metrics | Total actions, Spend (EUR) |
Dimensions | Campaign name |
Suggested visualization | Table |
Understanding the data
Total actions: The total number of actions (also referred to as conversions) generated by the campaign.
Spend (EUR): The total expenditure on the campaign, converted to euros.
Campaign name: Splits results by campaign for side-by-side comparison of actions and spend.
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