Semrush Analytics fields

  • Updated on Sep 11, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Semrush Analytics data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

65 metrics65 dimensions

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEPRECATED

trust_score
Field label Domain trust score
Description This metric measures the trustworthiness of a particular domain using a 100-point scale (with ‘0’ indicating a low-trust site and ‘100’ indicating a highly trusted site) and is based on the number of backlinks from trusted sites pointing to the domain. If a site’s Trust Score is significantly lower than its Domain Score, this may be a sign that the latter was artificially inflated. Backlinks from such sites may trigger Google penalties.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2020-03-31
score
Field label Domain score
Description This metric measures the importance of a domain using a 100-point scale (from 0 to 100) and is based on the quality and volume of links pointing to this domain. The higher the score, the higher the quality of the domain. Domain Score is calculated in the same way as Google`s PageRank.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2020-03-31
domain_trust_score
Field label Domain trust score
Description Trust Score measures the trustworthiness of a domain based on the number of links coming from highly trusted websites.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2020-03-31
domain_score
Field label Domain score
Description Domain Score measures the importance of a domain on a 100 point scale based on the volume of links pointing back to the domain.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2020-03-31
page_trust_score
Field label Page trust score
Description Trust Score measures the trustworthiness of a web page based on the number of links coming from highly trusted websites.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2020-03-31
page_score
Field label Page score
Description Page Score measures the importance of a web page on a 100 point scale based on the volume of links pointing back to the page.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2020-03-31

DOMAIN

Dn
Field label Domain
Description A website`s position for a particular keyword in Google`s top 20 organic search results
Field type dimension
Data type string.text.value
Rk
Field label Rank
Description The Semrush rating of the website`s popularity based on organic traffic coming from Google`s top 20 organic search results
Field type dimension
Data type int.number.value
Ab
Field label Adwords block
Description The place on a SERP where an ad appeared (top, side, or bottom blocks)
Field type dimension
Data type string.text.value
date
Field label Date
Description Actual date
Field type dimension
Data type string.time.date
Ph
Field label Keyword
Description Keyword bringing users to the website via Google`s top 20 organic search results
Field type dimension
Data type string.text.value
P0
Field label Domain1 pos
Description A position of the first queried domain for a particular keyword in Google`s top 20 organic or paid search results
Field type dimension
Data type int.number.value
P1
Field label Domain2 pos
Description A position of the second queried domain for a particular keyword in Google`s top 20 organic or paid search results
Field type dimension
Data type int.number.value
P2
Field label Domain3 pos
Description A position of the third queried domain for a particular keyword in Google`s top 20 organic or paid search results
Field type dimension
Data type int.number.value
P3
Field label Domain4 pos
Description A position of the fourth queried domain for a particular keyword in Google`s top 20 organic or paid search results
Field type dimension
Data type int.number.value
P4
Field label Domain5 pos
Description A position of the fifth queried domain for a particular keyword in Google`s top 20 organic or paid search results
Field type dimension
Data type int.number.value
Po
Field label Position
Description Position a URL gets with a particular keyword in Google`s top 20 organic or paid search results
Field type dimension
Data type int.number.value
Pp
Field label Previous position
Description A position a domain gets with a particular keyword in Google`s top 20 organic or paid search results
Field type dimension
Data type int.number.value
Ur
Field label URL
Description The URL of the target page (Backlinks)
Field type dimension
Data type string.text.url
Td
Field label Trends
Description The interest of searchers in a particular keyword during the last 12 months. This metric is based on changes in the number of queries per month
Field type dimension
Data type string.text.value
Ds
Field label Description
Description Ad text
Field type dimension
Data type string.text.value
Vu
Field label Visible URL
Description This is the URL displayed on your Ad, identifying your site for users
Field type dimension
Data type string.text.url
Tt
Field label Title
Description Ad title
Field type dimension
Data type string.text.value
Sn
Field label Shop name
Description Name of the shop
Field type dimension
Data type string.text.value
Ts
Field label Timestamp
Description UNIX Timestamp
Field type dimension
Data type string.time.datetime
first_seen
Field label First seen
Description The timestamp on which Semrush first noticed a backlink
Field type dimension
Data type string.time.date
last_seen
Field label Last seen
Description The timestamp on which Semrush last noticed a backlink
Field type dimension
Data type string.time.date
domain
Field label Domain
Description Domain name
Field type dimension
Data type string.text.value
profile
Field label Requested object
Description Domain/URL (the value from Target(s) input)
Field type dimension
Data type string.text.value
response_code
Field label Response code
Description Server response code
Field type dimension
Data type int.number.value
redirect_url
Field label Redirect URL
Description The last URL in redirect chain
Field type dimension
Data type string.text.url
source_url
Field label Source URL
Description The URL of the source page
Field type dimension
Data type string.text.url
source_title
Field label Source title
Description The title of source page
Field type dimension
Data type string.text.value
image_url
Field label Image URL
Description URL for the links with type `image`
Field type dimension
Data type string.text.url
target_url
Field label Target URL
Description The URL of the target page (Backlinks)
Field type dimension
Data type string.text.url
target_title
Field label Target page title
Description The title of the target page
Field type dimension
Data type string.text.value
anchor
Field label Anchor text
Description A clickable text of a backlink
Field type dimension
Data type string.text.value
image_alt
Field label Image alt
Description A URL of an image backlink`s location
Field type dimension
Data type string.text.value
nofollow
Field label Nofollow
Description Backlink type that does not influence the link`s target in the search engine
Field type dimension
Data type bool
form
Field label Form
Description Backlink type: form
Field type dimension
Data type bool
frame
Field label Frame
Description Backlink type: frame
Field type dimension
Data type bool
image
Field label Image
Description Backlink type: image
Field type dimension
Data type bool
sitewide
Field label Sitewide
Description Sitewide links are link that are present on every page of the site
Field type dimension
Data type bool
Ip_address
Field label IP address
Description IP address
Field type dimension
Data type string.text.value
country
Field label Country code
Description Country code resolved from IP address
Field type dimension
Data type string.geo.country.twolettercode
zone
Field label Zone
Description The metrics indicates the backlink TLD zone
Field type dimension
Data type string.text.value
neighbour
Field label Neighbour
Description A domain with a similar backlink profile to the analyzed domain
Field type dimension
Data type string.text.url
Or
Field label Organic keywords
Description Keywords that bring users to a website via Google`s top 20 organic search results
Field type metric
Data type int.number.value
Ot
Field label Organic traffic
Description Traffic brought to a website via Google`s top 20 organic search results
Field type metric
Data type int.number.value
Oc
Field label Organic cost
Description Estimated price of organic keywords in Google AdWords
Field type metric
Data type int.number.value
Ad
Field label Adwords keywords
Description Keywords a website is buying in Google AdWords for ads that appear in paid search results
Field type metric
Data type int.number.value
At
Field label Adwords traffic
Description Traffic brought to the website via paid search results
Field type metric
Data type int.number.value
Ac
Field label Adwords cost
Description Estimated budget spent buying keywords in Google AdWords for ads that appear in paid search results (monthly estimation)
Field type metric
Data type int.number.value
Pd
Field label Position difference
Description The difference between the previous position a domain was earning with a particular keyword and its current position
Field type metric
Data type int.number.value
Nq
Field label Search volume
Description The average number of times users have searched for a given keyword per month. We calculate this value over the last 12 months
Field type metric
Data type int.number.value
Cp
Field label CPC
Description Average price in US dollars advertisers pay for a user`s click on an ad containing a particular keyword (Google AdWords)
Field type metric
Data type float.number.value
Tg
Field label Traffic
Description The amount of estimated organic traffic driven to an analyzed domain with a given keyword over a specific period of time
Field type metric
Data type int.number.value
Tr
Field label Traffic (%)
Description The share of traffic driven to the website with a particular keyword for a specified period
Field type metric
Data type float.number.percentage
Tc
Field label Traffic cost (%)
Description The total amount spent on keywords in Google AdWords for which the domain is ranking in search results
Field type metric
Data type float.number.percentage
Co
Field label Competition
Description Competitive density of advertisers using the given term for their ads. One (1) means the highest competition
Field type metric
Data type float.number.value
Nr
Field label Number of results
Description The total number of organic results returned for a given keyword at the last date of collection
Field type metric
Data type int.number.value
Pc
Field label Number of keywords
Description Number of keywords
Field type metric
Data type int.number.value
Cr
Field label Competitor relevance
Description Competition level based on the total number of keywords of each domain and the number of keywords the domains have in common
Field type metric
Data type float.number.value
Np
Field label Common keywords
Description Common keywords that domains are ranking for in Google`s top 20 organic search results
Field type metric
Data type int.number.value
Kd
Field label Keyword difficulty
Description An estimate of how difficult it would be to rank well in organic search results for a particular keyword. The higher the percentage, the harder it is to achieve high rankings for the given keyword
Field type metric
Data type float.number.value
Om
Field label Organic keywords difference
Description Changes in the number of organic keywords
Field type metric
Data type int.number.value
Tm
Field label Organic traffic difference
Description Changes in organic traffic
Field type metric
Data type int.number.value
Um
Field label Organic cost difference
Description Changes in organic traffic cost
Field type metric
Data type int.number.value
Am
Field label Adwords keywords difference
Description Changes in the number of paid keywords
Field type metric
Data type int.number.value
Bm
Field label Adwords traffic difference
Description Changes in paid traffic
Field type metric
Data type int.number.value
Cm
Field label Adwords cost difference
Description Changes in paid traffic price
Field type metric
Data type int.number.value
Sv
Field label PLA uniques
Description Number of unique product listing ads (PLA Copies)
Field type metric
Data type int.number.value
Sh
Field label PLA keywords
Description Number of keywords the website is using for product listing ads
Field type metric
Data type int.number.value
Pr
Field label Product price
Description Price of promoted product
Field type metric
Data type float.number.value
domains_num
Field label Domains
Description The total number of domains, including common referring domains, linking to a given domain
Field type metric
Data type int.number.value
page_ascore
Field label Page authority score
Description Page Authority Score measures the overall quality of URL and influence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data
Field type metric
Data type int.number.value
domain_ascore
Field label Domain authority score
Description Domain Authority Score measures the overall quality of domain and influence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data
Field type metric
Data type int.number.value
source_size
Field label Source page size (bytes)
Description The source page‘s size in bytes
Field type metric
Data type int.number.value
external_num
Field label External links
Description The number of the source page’s links that point to other websites’ pages
Field type metric
Data type int.number.value
internal_num
Field label Internal links
Description The number of the source page’s links that point to webpages of the same website
Field type metric
Data type int.number.value
backlinks_num
Field label Backlinks
Description The number of backlinks to a given domain
Field type metric
Data type int.number.value
total
Field label Total links
Description Total numeric value of backlinks
Field type metric
Data type float.number.value
ips_num
Field label IPs num
Description Numeric value of backlinks of type this type `ips`
Field type metric
Data type float.number.value
ipclassc_num
Field label IP classc num
Description Numeric value of backlinks of type this type `ipclassc`
Field type metric
Data type float.number.value
texts_num
Field label Texts num
Description Numeric value of backlinks of type this type `text`
Field type metric
Data type float.number.value
urls_num
Field label URLs num
Description Numeric value of backlinks of type this type `url`
Field type metric
Data type float.number.value
forms_num
Field label Forms num
Description Numeric value of backlinks of type this type `form`
Field type metric
Data type float.number.value
frames_num
Field label Frames num
Description Numeric value of backlinks of type this type `frame`
Field type metric
Data type float.number.value
images_num
Field label Images num
Description Numeric value of backlinks of type this type `image`
Field type metric
Data type float.number.value
follows_num
Field label Number of links that have `follow` tag
Description Numeric value of backlinks of type this type `follow`
Field type metric
Data type float.number.value
nofollows_num
Field label Number of links that have `nofollow` tag
Description Numeric value of backlinks of type this type `nofollow`
Field type metric
Data type float.number.value
ascore
Field label Authority score
Description Authority Score measures the overall quality of domain/URL and influence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data
Field type metric
Data type int.number.value
similarity
Field label Similarity
Description This metric is calculated based on the number of referring domains to each competitor and the total number of common referring domains to all competitors. If websites have a large number of common referring domains, they can be considered competitors
Field type metric
Data type int.number.value
common_refdomains
Field label Common refdomains
Description The number of referring domains that link back to both the analyzed and competing domains
Field type metric
Data type int.number.value

ORGANIC POSITION DISTRIBUTION

keywords_1_3
Field label Keywords (top 3)
Description Number of keywords bringing users to the website via Google's top 3 organic search results
Field type metric
Data type int.number.value
keywords_4_10
Field label Keywords (top 4-10)
Description Number of keywords bringing users to the website via Google's top 4-10 organic search results
Field type metric
Data type int.number.value
keywords_11_20
Field label Keywords (top 11-20)
Description Number of keywords bringing users to the website via Google's top 11-20 organic search results
Field type metric
Data type int.number.value
keywords_21_30
Field label Keywords (top 21-30)
Description Number of keywords bringing users to the website via Google's top 21-30 organic search results
Field type metric
Data type int.number.value
keywords_31_40
Field label Keywords (top 31-40)
Description Number of keywords bringing users to the website via Google's top 31-40 organic search results
Field type metric
Data type int.number.value
keywords_40_50
Field label Keywords (top 41-50)
Description Number of keywords bringing users to the website via Google's top 41-50 organic search results
Field type metric
Data type int.number.value
keywords_50_60
Field label Keywords (top 51-60)
Description Number of keywords bringing users to the website via Google's top 51-60 organic search results
Field type metric
Data type int.number.value
keywords_61_70
Field label Keywords (top 61-70)
Description Number of keywords bringing users to the website via Google's top 61-70 organic search results
Field type metric
Data type int.number.value
keywords_71_80
Field label Keywords (top 71-80)
Description Number of keywords bringing users to the website via Google's top 71-80 organic search results
Field type metric
Data type int.number.value
keywords_81_90
Field label Keywords (top 81-90)
Description Number of keywords bringing users to the website via Google's top 81-90 organic search results
Field type metric
Data type int.number.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
yearOfWeek
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
yearOfWeekIso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
yearMonth
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
yearWeek
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
yearWeekIso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
weekIso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
dayOfMonth
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
dayOfWeekName
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
dayOfWeekNameIso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso