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Quora Ads metrics and dimensions

  • Updated on Mar 5, 2026
  • Published on Aug 5, 2025
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Supermetrics brings all your Quora Ads data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

14 metrics38 dimensions

ACCOUNT

accountId
Field label Account ID
Field type dimension
Data type string.text.value
accountName
Field label Account name
Field type dimension
Data type string.text.value
accountCurrency
Field label Account currency
Description Preferred currency of the ad account
Field type dimension
Data type string.currency.code

AD

adId
Field label Ad ID
Field type dimension
Data type string.text.value
adName
Field label Ad name
Field type dimension
Data type string.text.value

AD SET

adSetId
Field label Ad set ID
Field type dimension
Data type string.text.value
adSetName
Field label Ad set name
Field type dimension
Data type string.text.value

CAMPAIGN

campaignId
Field label Campaign ID
Field type dimension
Data type string.text.value
campaignName
Field label Campaign name
Field type dimension
Data type string.text.value

CONVERSION TYPES

conversionType
Field label Conversion type
Description Type of conversion
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

PERFORMANCE

landingURL
Field label Landing page URL
Description Landing URL of the ad
Field type dimension
Data type string.text.url
conversions
Field label Conversions
Description Conversion count, taking into account attribution window and conversion type settings
Field type metric
Data type int.number.value
clicks
Field label Clicks
Field type metric
Data type int.number.value
impressions
Field label Impressions
Description Number of times an ad/ad set/campaign has been seen
Field type metric
Data type int.number.value
conversionRate
Field label Conversion rate
Description Conversions per clicks
Field type metric
Data type float.number.ratio
cpc
Field label Cost per click
Field type metric
Data type float.currency.value
cpcon
Field label Cost per conversion
Field type metric
Data type float.currency.value
ctr
Field label CTR
Description Clicks per times seen
Field type metric
Data type float.number.ratio

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

SPENDING

spend
Field label Cost
Description Advertising spend in USD
Field type metric
Data type float.currency.value
cost_eur
Field label Cost (EUR)
Description Cost converted to Euros
Field type metric
Data type float.currency.value
Services Currency conversion
cost_gbp
Field label Cost (GBP)
Description Cost converted to British pounds
Field type metric
Data type float.currency.value
Services Currency conversion
cost_usd
Field label Cost (USD)
Description Cost converted to US dollars
Field type metric
Data type float.currency.value
Services Currency conversion
dailyBudget
Field label Daily budget
Description Daily budget for advertising cost
Field type metric
Data type float.currency.value
lifetimeBudget
Field label Lifetime budget
Description Budget for advertising cost for the lifetime of a campaign
Field type metric
Data type float.currency.value
bidAmount
Field label Bid amount
Description Daily budget for advertising cost
Field type metric
Data type float.currency.value

STATUS

status
Field label Running status
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
yearOfWeek
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
yearOfWeekIso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
yearMonth
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
yearWeek
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
yearWeekIso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
weekIso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
dayOfMonth
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
dayOfWeekName
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
dayOfWeekNameIso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date

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